Brand marketing executive jobs in Birmingham

Inclusive & Blind Recruitment Statement:

In line with Caudwell Youth’s recruitment policy, we operate a blind recruitment process to help ensure a fair and unbiased selection. At the initial application stage, we ask all candidates to submit only a CV and a covering letter (maximum 1 side of A4) 

Please use your covering letter to explain why you are interested in this position and to explain how your experience, skills, or achievements enable you to meet the person specification and support your application.

Your anonymised cover letter to this question will be the only information shared with the interview panel for the blind shortlisting process, so we encourage you to make it clear and impactful.

Should you be shortlisted for an interview, you will then be invited to fill in our full application form.

We value equity, diversity, equity, inclusion, and belonging, and welcome applications from people of all backgrounds, experiences, and identities.

ABOUT US

Not all young people have the same opportunities in life. Caudwell Youth exists to level the playing field for young people at risk. We support young people up to 25 years, who face real challenges in their lives. They may experience mental health challenges, be leaving care or be at risk of exploitation or offending.

We provide person centred support through volunteer-led mentoring for up to 18-months, alongside a targeted intervention programme called Shaping Futures for high-risk young people. Founded by the philanthropist John Caudwell in 2022, we now support young people across Milton Keynes, Hertfordshire, Slough, Buckinghamshire, and Luton.

Over our first 3 years as a charity, our work has consistently achieved exceptional outcomes for at-risk young people. 95% reduced offending behaviour, 64% reduced their exploitation risk, 83% reported improvements in their mental health and 45% had moved into education, employment or training. When a young person makes progress, families and communities benefit too. In fact, economic analysis shows that for every £1 invested in our programme, we save the public purse £6.05.

Unfortunately, demand for our service far outstrips supply, meaning we have often had to close our waiting lists. Whilst the risks and challenges young people face continue to grow. We currently support around 400 young people. The driving ambition behind our forthcoming strategy is to reach more.

To achieve this we are setting out to develop and expand our programmes. To become a national charity. We will do this working with at-risk young people, empowering them in everything we do. Our ambition to support more at-risk young people is shared with them.

OUR VISION: A brighter future for at-risk young people.

OUR MISSION: Empowering at-risk young people to shape their own future through mentoring and youth-led support.

Purpose of Role:

Provide strategic leadership on all Caudwell Youth’s external communications, ensuring they are effective in driving engagement and delivering our strategic goals.

Responsible as part of the Senior Leadership Team for the overall leadership of Caudwell Youth. Promoting the mission, vision and values of the charity, and the development and implementation of our strategic plan.

Key Duties:

Corporate leadership

• As part of the Senior Leadership Team work with the Board of Trustees to: develop and progress the organisation’s strategy, set and manage the organisation’s budget and ensure risks are managed effectively
• Lead by example, instilling a values-led and inclusive culture, with strong youth involvement

Commnications

• Lead on brand strategy, developing the brand to become more youth-led, reviewing our visual identity, core messaging, content and channels.
• Be responsible for digital strategy, leading development of our website and social media channels.
• Be responsible for our CRM, maintaining good data practices and delivering timely, integrated communications to our key audiences.
• Lead the development of communication plans, storytelling, assets and content; increasing the proportion of content created and delivered by young people.
• Provide the framework and support for youth participation in communications activities, working effectively with the Operations teams.
• Work with young people to identify influencers and celebrity/ambassador support to raise awareness and support our brand values.
• Lead proactive and reactive media engagement; including crisis communications with support from the CEO and John Caudwell’s PR team.
• Ensure our brand and communications convey a powerful case for support; working with the Fundraising team to create compelling donor communications to recruit and engage challenge participants and donors.
• Develop and deliver marketing strategies for volunteer recruitment to enable our mentoring programmes to grow.
• Gather and share the views and experiences of young people to influence change, building policy and campaigns activity as resources allow.
• Oversee the production of digital, printed and physical assets as required.
• Lead and manage the Communications team effectively, supporting development to maximise performance.
• Ensure effective processes and analytics are in place, reporting to SLT and the Board of Trustees on KPIs

​Administration

• Manage the Communications budget
• Be responsible for our marketing software, including CRM, and adhere to data retention schedules.
• Act as Data Protection Officer for Caudwell Youth
• Undertake and identify training as required and take a positive approach to personal development.
• Undertake any other reasonable tasks deemed necessary.

Experience:

Essential

• Proven experience in senior communications roles.
• Sound leadership and team management experience, with the ability to manage and motivate teams to achieve targets.
• A minimum of five years’ experience in communications, media relations/PR, advocacy and/or marketing.
• Experience of involving beneficiaries in communications activities, preferably young people
• An good understanding of GDPR.

Desirable

• Experience of working on charity communications
• Knowledge or experience of fundraising practices
• Experience of policy and campaigns
• Experience of working with young people
• Lived experience that aligns with the young people we support

Skills:

• Ability to work strategically and collaboratively as part of a senior leadership team.
• Strong strategic thinking and ability to translate vision into actionable plans.
• Excellent written and verbal communication skills, with a talent for storytelling.
• An understanding of developing support journeys to promote engagement
• Proficiency in digital marketing and social media management.

We are an experienced team that are dedicated to improving the lives of the young people we support.

Benefits:

• Flexible working
• Hybrid – working from home with travel as required
• WPA Healthcare (including Employee Assistance Programme and extended counselling sessions)
• Group Personal Pension with a 5% employer contribution and Salary Sacrifice Scheme
• 25 days annual leave (FTE) plus bank holidays, plus charity closure between Christmas and New Year
• Extra paid day off on your birthday
• Paid day off for volunteering in your community
• Training opportunities to support your personal development
• Employee discounts on everyday goods and services
• Being part of a passionate and dedicated team

Caudwell Youth is committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment. As part of this commitment, we undertake disclosure checks in accordance with the Codes of Practice for all. Having a criminal record will not automatically exclude applicants.

As an organisation supporting young people with care experience, with mental health and those at risk of criminal exploitation and offending, we are keen to receive applications from those with lived experience. For those who are care experienced, we will guarantee an interview.

We actively seek to bring diverse perspectives and experience, and especially welcome applications from disabled people and those from Black, Asian, Minority Ethnic backgrounds and LGBTQ+.

Location: Home Based with travel as per role requirements
Contract Type: Permanent
Hours: 37.5 Location
Salary: £29,745.85 £320 monthly car allowance

Job Purpose

To deliver community and university fundraising activity, achieving ambitious income targets through high-quality relationship management, excellent supporter and volunteer experiences and effective delivery of fundraising initiatives.

The role will focus university fundraising and wider community fundraising, working within strategic direction set by the Community Fundraising Manager. The post-holder will be responsible for day-to-day delivery, supporter stewardship and event activity, contributing insight and learning to improve future fundraising approaches.

Responsible For

• Delivering day-to-day fundraising activity across university and community fundraising portfolios, in line with agreed plans, targets and priorities.
• Building and managing positive relationships with supporters, students, volunteers, university staff, community groups and service contacts.
• Supporting the delivery of community fundraising events and university-based fundraising activity, ensuring a positive supporter and volunteer experience.
• Working directly with Hft services to support and enable service-related fundraising activity, following agreed guidance and processes.
• Recruiting, motivating and supporting volunteers involved in community and university fundraising activity.
• Contributing ideas, insight and feedback to support the innovation and continuous improvement of fundraising products and initiatives.
• Ensuring supporter, volunteer and activity data is accurately recorded on the CRM.

Key Accountabilities

• Fundraising Delivery
• Supporter, Volunteer and Student Experience
• Quality, Compliance and Data
• Protect and promote Hft’s brand and values at all times.
• Collaboration and Internal Working
• Financial Sustainability and Administration

Person specification

Essential

• Experience of working in a fundraising, charity, community engagement, sales or customer-focused role.
• Experience of delivering income targets or other performance-related objectives.
• Experience of building and maintaining positive relationships with a wide range of stakeholders.
• Strong interpersonal and communication skills, with confidence engaging supporters, students and volunteers.
• Ability to work independently while contributing effectively as part of a team.
• Good IT skills, including CRM systems, Microsoft Office and digital communication tools.
• Highly organised, with strong attention to detail and accurate record keeping.
• Willingness and ability to travel, including evenings and weekends as required.

Desirable

• Experience of working with universities, students or education settings.
• Experience of supporting or delivering fundraising events.
• Experience of recruiting or supporting volunteers.
• Knowledge of digital fundraising.

Our Values and Behaviours

Diverse

We appreciate that everyone is unique, so we champion equity, diversity and inclusion.

Kind

Our compassion shines through everything we do.

Positive

We focus on finding solutions, partnering up for progress and getting others involved.

Visionary

We are proud to paint a picture of what the best life possible could look like

You may also have experience in the following: Community & Events Fundraiser, Fundraising Officer, Fundraising and Events Coordinator, Event Fundraiser, Marketing Assistant, Community Fundraiser, Direct Marketing, Events Coordinator, Community Fundraising, Events Assistant, Third Sector, Charity, Not for Profit, Fundraiser, Fundraising Assistant, Marketing Executive, Marketing Officer, Sales Executive, Sales Assistant, etc.

REF-225 930

Please note that this advert may close early should sufficient applications be received, so early application is advised. Please include a cover letter with your application, outlining how you feel you meet the requirements of the role.

Closing date: Friday 30th January 2026

Join us as a Commercial Business Development Manager (South) - Job Description/Person Specification

WithYou is recruiting for an experienced Commercial Business Development Manager to join our Business Development and Communications directorate. This is a key role for a collaborative and commercially minded professional who is motivated by impact and excited by a varied role that will directly support the growth and sustainability of our services.

As a leading charity supporting people with drug, alcohol and mental health challenges, we operate over 80 services across England and Scotland, providing free and confidential support to more than 100,000 people each year. Find out more about us here.

As Commercial Business Development Manager for the South Region, you'll be responsible for driving the development of high-quality tender submissions. This will include undertaking market analysis and strategic service design in collaboration with colleagues from across the organisation, including operations, clinical, finance and HR.

Key priorities will include:

Project management: leading a project team to produce high-quality, competitive, and financially viable bids.

Bid writing: contributing to the writing of technical responses, implementation plans, and service models.

Commercial modelling: developing costed pricing models that reflect specifications, internal cost structures and delivery models.

Strategic analysis and pipeline development: monitoring market trends, commissioner expectations, and competitor positioning to inform our regional pipelines.

Collaboration: working closely with Directors, Operational Leads and other Subject Matter Experts to prepare for commissioning and tendering activity, including designing service models.

Compliance & quality: ensuring all models comply with procurement regulations and public sector contracting expectations.

This is a permanent, full-time role working 37.5 hours per week. You will work from home, with travel across England and Scotland as required. The salary for this role is £37,000 to £44,290, depending on experience.

We’ll be excited to see the following in your application:

• Substantial experience in a similar role, including a track record or appreciation of business development
• Demonstrable project management experience and skills, with excellent attention to detail
• Knowledge of the third sector, health and social care and/or public health
• Commercial and financial modelling skills
• Excellent communication skills, including effective stakeholder engagement

As an organisation, we continue to build an inclusive culture that encourages, supports and celebrates the diverse voices and experiences of our staff. We know that representing the communities we serve is key to us meeting our vision of a future where everyone lives a life free from the harm associated with drugs and alcohol. We welcome the unique contributions that you can bring and we encourage people from underrepresented communities and backgrounds to apply to join our team, including people with lived experience, people with disabilities, people from racialised communities, LGBTQ+ people, people of all ages and armed forces veterans.

As part of our commitment to the Armed Forces Covenant we provide a guaranteed interview scheme for candidates that are veterans and meet all the essential criteria for a role. With You is also a Disability Confident Employer and we offer a guaranteed interview scheme for candidates with a disability and meet all the essential criteria for a role.

If you have a disability, a learning difficulty such as dyslexia or a medical condition which you believe may affect your performance during any aspect of our selection process, we’ll be happy to make reasonable adjustments to enable you to perform at your best.

What we offer

• 28 days annual leave, plus bank holidays
• An extra day off for your birthday or a special occasion of your choice
• Enhanced maternity, paternity and adoption leave
• 2 days paid volunteer leave per year
• Auto-enrollment into We Are With You’s pension scheme
• Access to a Blue Light Card - giving you great savings on big high-street and online brands
• Flexible working opportunities and access to a range of services and resources to support you with your wellbeing
• We have an excellent Refer a Friend scheme which offers you a £500 bonus for any recommendations, any role! Our scheme allows you to recommend your friends and family to work with us and earn a £500 bonus payment for every successful referral you make. Please note, the Refer a Friend scheme is only applicable if your recommended friend completes their 6 months probation period

Job Description

Purpose of the role

Our PR & Media Manager is crucial to guiding our public story and scale up our media reach as we enter the final stages of our campaign to end bear bile farming in Vietnam and develop the profile of our founder and CEO Jill Robinson MBE. As the internal lead for global PR and media, you will cultivate strong relationships with colleagues in our Programmes and Fundraising teams to amplify their work through celebrity support, thought-leadership and media engagement.

Your main areas of responsibility include press office management (managing the media inbox, journalist and influencer liaison, writing press releases, and media monitoring , working with our international network of external PR specialists to prepare and deliver PR & Media plans for each of our key fundraising markets (UK, US & Aus.), preparing pitches, media releases and content for media outreach and building a library of case studies and fact files to demonstrate our impact. 

Working closely with our Celebrity Manager, your other key area of responsibility is developing and implementing creative media opportunities for our celebrity supporters to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals. You will be managed by our Global Director of Strategic Communication. 

Key duties:

Strategy and planning

• Development of creative campaigns that deliver high quality coverage to reach target audiences in line with Animals Asia’s organisational and communications objectives including fundraising, brand awareness, policy influencing and behaviour change.
• Utilise a range of appropriate tactics such as celebrity and influencer support, CEO profile building and subject matter expert thought leadership.

PR delivery

• Participate in the development and implementation of our thought leadership program, supporting our internal subject matter experts to publish on Linked In, contribute to earned media and participate in speaking opportunities.
• Preparing, publishing, moderating and reporting on social media content for PR and media purposes, including the identification and targeting of key influencers to support our campaigns share our content.
• Support and promote global campaigns, appeals and events with PR, including the development of press materials and media targeting and liaison.
• Participate in a program of activity to develop and build the profile of our CEO, Jill Robinson, as a key ambassador for Animals Asia.

Press office management

• Day to day running of the press office, including responding to media enquiries, drafting media releases, undertaking proactive pitch development, outreach to journalists and influencers, maintaining our database of media contacts and other general press office management.
• Leading on the creation and maintenance of our external events and key dates calendar to identify opportunities and clashes for PR.
• Keeping abreast of external events and news stories for reactive response and future planning.
• Identifying, monitoring and responding to any reputational and other reactive issues, including anything related to our celebrity ambassadors, in a timely and appropriate manner.
• Coordinate the monitoring, reporting and evaluation of all PR and media related activities, to assess and learn from the success of activities to feed into future plans as well as build the positive profile of the PR function across the organisation.
• Management of PR suppliers, such as Meltwater and MuckRack, to ensure a smooth and well-functioning press office with timely reporting and access to information.
• Maintaining the news and media sections of our website and media packs.

Content production and asset coordination

• Lead on the internal coordination of information, asset gathering and content production for proactive and reactive media activity, delivering outputs in an engaging, accessible and media appealing way, including with the development and maintenance of a case study and fact file library and the production of media-ready content, including with video, images, audio and copy.
• Develop and craft key messages that get cut through, in support of our campaigns.
• Draft high quality materials such as press releases, opeds, blogs, briefings, pitches and bios across all PR, including in close collaboration with our internal subject matter experts to develop our reputation and thought leadership in animal welfare.

Relationship management

• Day to day management of PR suppliers and partners, including our international network of external PR specialists to deliver PR campaigns.
• Internal liaison with colleagues throughout Animals Asia to gather information, check facts and develop content and pitches for earned media.
• Build relationships with key journalists, celebrities and social media influencers.

General

• Proactive attendance at meetings.
• Proactive in keeping up to date with developments in PR & Media.
• Represent Animals Asia at internal and external functions and events as required.

Person Specification:

• Minimum of three years’ experience of working in a busy press office or PR agency, including drafting key messages, press releases and responding to media enquiries.
• Strong news sense, knowledge of biodiversity and animal welfare is a plus.
• Strong experience of using a range of proactive and creative PR tactics to generate high quality and on message PR coverage, such as with celebrities, individual profile building, fundraising and policy influencing campaigns.
• Excellent experience and understanding of different types of PR opportunity and outlet and how to target them, such as broadcast, opinion, news, features and letters.
• Experience of working with celebrities, their managers and agents.
• Experience in measuring and reporting on press coverage, including using media monitoring software to track media engagement, journalists and coverage.
• Excellent understanding of reputation management and associated risks.
• Experience in using media monitoring software to track media engagement, journalists and coverage.
• Extensive experience of writing and publishing to social media.
• Competent video editing skills.
• Excellent written English. including writing for journalists and a public audience.
• Demonstrable experience of prioritising and delivering against multiple deadlines in a time pressured environment.
• Confident in building relationships with journalists, colleagues and stakeholders and being a credible representative for the charity and the cause.
• Proven ability to work well under pressure.
• Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
• Commitment to the objectives and values of the organisation.
• Advanced working knowledge of Microsoft Office and Google Suite products.

Communication / interpersonal skills:

• Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
• Proactive, with a “can-do” attitude. Results-driven to improve performance.
• Ability to display initiative, common sense and diplomacy.
• Commitment to professionalism, discretion and confidentiality.
• Well-presented, articulate and polite.

Conditions and Benefits:

Place of work:

Home-based (Global).

Working hours:

Full-time. Standard hours are 37.5 hours per week from 9am to 5pm, with good flexibility.

You will be required to work such additional hours as are necessary to fulfill your role which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.

Reports to:

Global Director of Strategic Communication.

Manages:
N/A.

Budget responsibility:
N/A.

Probation: 6 months.

Annual leave:

Commensurate with the country of residence. 

The holiday year runs from January 1st to December 31st.

Other benefits:

Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.

How to apply:

Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role to us.

Only shortlisted candidates will be notified.

Find out more, please visit our website.

Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all. 

Using AI During Interviews:

Animals Asia is committed to ensuring a fair and authentic interview process. The use of artificial intelligence (AI) tools, including but not limited to real-time transcription, automated response generation or assistance in formulating interview answers, is strictly prohibited during any stage of the interview process.

We will take a candidate's agreement to participate in an interview with us as confirmation that they will not use AI tools in any form during the conversation. If it is discovered or reasonably suspected that AI has been used, the interview will be terminated immediately, and the candidate will no longer be considered for the role.

We appreciate your understanding and adherence to this policy, which is in place to maintain the integrity, professionalism and reliability of our recruitment procedures. 

Application Deadline on 26th January 2026