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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity
has been growing its supporter base over recent years and has an ambition to create a step change in our
approach and significantly grow our Individual Giving donors and supporters.
This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a
deep understanding of print and digital marketing, and robust analytical skills, able to make clear
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.
Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.
2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter
engagement and data. The post holder will lead on the development of compelling campaign
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter
communications.
3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans
to continuously improve performance, response rates and ROI. To ensure effective use of campaign
data to improve targeting, segmentation and overall campaign performance
4. To design and implement campaigns with robust and engaging supporter journeys, that build
meaningful relationships and increase lifetime value & thereby long term sustainable income
5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth
6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture
7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team
for all relevant Individual Giving and Legacy campaigns/products
8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment
Houses, to maximise campaign effectiveness
9. To lead and maximise opportunities to drive new data acquisition and lead generation across all
channels, including reviewing and optimising existing lead generation activity and developing new,
innovative lead generation campaigns
10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is
compliant with all legislation and best practice
What we offer:
- Flexible and hybrid working to support work-life balance
- Generous annual leave entitlement with additional leave for long service
- Enhanced sick pay
- Enhanced Maternity Pay
- Employee Assistance Program and Lifestyle Savings
- Free flu jabs
- Cycle to work scheme
- Charity events throughout the year
- Employer enhanced auto-enrolment pension scheme with 8% employer contribution
- Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.
We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.
Making A Difference

The client requests no contact from agencies or media sales.
Purpose of the Role
As the Policy and Campaigns Officer for Scotland, you will be the driving force behind our policy development, political monitoring, and strategic advocacy in Scotland. Your work will champion the strategic interests of dietitians as both a professional membership body and a registered trade union. Alongside core policy work, you will take direct ownership of designing and delivering a high-profile national campaign which is delivered across the UK. This allocated campaign will focus on a critical theme impacting both public health and our workforce.
The role sits within the BDA’s policy and public affairs function, and you will be part of a small team of policy officers and a public affairs officer who work across the other home countries and the UK. You will have access to an established Scotland board, a colleague who covers trade union representation in Scotland and a supportive professional practice, communications and leadership team based at our Birmingham head office.
Key Areas of Responsibility
The post holder will deliver on the following key responsibilities:
Policy development and advocacy (55%)
- Monitoring the political environment in Scotland in our key areas of interest, providing briefs and advice to the Scotland board and BDA senior leadership team on developments within Holyrood, NHS Scotland, STUC and local government.
- Policy development including work with relevant committees and BDA staff in the development of key policy documents and position statements with particular responsibility for policy positions in Scotland which balance clinical standards with social impact, workforce and employment rights.
- Co-ordinate and draft robust, evidence-based responses to consultations from Scottish government, public bodies and parliamentary committees. May also respond to UK consultations where appropriate for a campaign theme.
- In conjunction with the BDA public affairs officer, advocacy for the dietetic profession and the BDA in Scotland by maintaining a network of contacts across the Scottish political spectrum including MSPs, government officials, health board executives, and policy influencers.
- Translate political updates and complex policy changes into clear accessible updates and guidance for BDA members via newsletters, webinars and the website.
- Represent the BDA with internal and external stakeholders including BDA Specialist Groups, AHP policy officer and working groups/networks and other alliances.
- Represent the BDA at Allied Health Professions Federation Scotland (AHPFS) working groups and events, building relationships, contributing dietetic priorities and ensuring the profession’s interests are reflected in shared policy discussions and collaborative activity.
Campaign co-ordination (30%)
- Completion of campaign workplan/s template with the campaign working group/s.
- Co-ordinate campaigns in conjunction with working group/s.
- Monitoring the landscape with regards to allocated campaigns. Provide advice when relevant issues are trending or becoming topical.
- Build appropriate alliances with third-sector organisations, networks and charities, food policy alliances and other health unions to amplify the campaign’s impact.
- Working with colleagues in communications, design and public affairs to create compelling campaigning materials, digital content, and toolkits to mobilise members, the public, and parliamentarians to lobby for legislative and budgetary changes that support dietetic services and interests.
- Establish clear KPIs for the campaign/s, monitoring progress, media coverage, member engagement, and policy shifts, and reporting these to senior leadership.
Cross BDA engagement and communications (15%)
- Help and deliver the BDA’s participation in profile raising events in Scotland, such as NHS Confederation.
- Regular engagement with the Chair of the Scotland Board on policy, political and government matters, resulting in input to Board agendas and support for political engagement.
- Provide expert advice and briefings to senior leadership ahead of high-level meetings or media appearances in Scotland.
- Be a valuable member of the BDA policy and public affairs function, contributing to the evolution of the policy function and contributing to the wider work and objectives of the Trade Union team
Person Specification
Knowledge
- Degree educated.
- Campaign/project management.
- Health policy development.
- Equality, diversity and inclusion.
- Public policy making process, particularly within Scotland.
- Knowledge of the Health and Social Care policy landscape in Scotland and the devolved nature of public services.
- It is also desirable if you have an understanding of the trade union movement in Scotland.
Experience
- Experience of working in a policy, public affairs or research role in healthcare, membership, charity, public sector, or trade union.
- Experience of lone working and being part of a small field-based team.
- Working within a health professional body or trust/board.
- Working in a political environment.
It is also desirable if you have worked as a dietitian or dietetic support worker.
Ideally you should be confident working independently in a small field-based team, able to build relationships and translate complex policy into clear advice, with desirable experience in a professional body, trade union, or dietetic setting.
The client requests no contact from agencies or media sales.
Fawcett is recruiting a Campaigns & Content Manager to help shape our campaigns and public-facing content at an important moment for women’s rights.
This is a manager-level role with real responsibility. You will support the development of campaigns aligned to our strategic priorities, create compelling content across channels, and help ensure our public-facing work is clear, engaging and rooted in tackling sexism and misogyny. We are looking for someone with strong content development and digital literacy, a digital-first approach to communications, and the ability to translate feminist, policy or social justice issues into accessible and impactful campaigns and content.
There is real scope for creativity and curiosity in this role. We are a small team, open to new ideas about how to use content and digital engagement to campaign effectively, build momentum and reach new audiences.
We know that women and people from marginalised backgrounds are less likely to apply unless they meet every requirement. If this role feels like a strong match for your skills and approach, we would encourage you to apply.
Our vision is a society in which women and girls in all their diversity are equal and truly free to fulfill their potential



The client requests no contact from agencies or media sales.