Campaigns and engagement officer jobs

Are you an experienced campaign coordinator? Are you passionate about helping children and young people reach their full potential? Seeking a new challenge? Join us!

The School Library Association is preparing for a landmark 90th anniversary campaign in 2027, celebrating the vital role of school libraries in education. We are seeking a highly organised, proactive Campaign Coordinator to help deliver this national campaign across research, advocacy, fundraising, events and communications. This is an exciting opportunity to play a central role in a high-profile campaign that will raise awareness, strengthen the evidence base for school libraries, influence policy, and directly support schools through resources and funding.

As Campaign Coordinator, you will ensure the smooth coordination and delivery of the campaign’s key milestones throughout the year. You will manage timelines, coordinate campaign activity, and liaise with and report to stakeholders as needed. Integrating into the team at pace, you will take the lead on key milestones, working closely with internal and external partners to deliver the campaign on time, on budget and to a high standard. A creative thinker, you will contribute to all aspects of campaign development, coordination and delivery, helping to build and maintain a strong narrative throughout.

The salary for this position is £28,378.38 per year for 30 hours per week, working remotely with some travel across the UK (NB this role requires candidates to be based in the UK due to the location of event activity and in person event support). Find out more about this role and how to apply by downloading the job specification pack. We are actively interviewing for this role and may close recruitment early if a suitable candidate is identified.

The SLA is a UK-wide organisation, working remotely. We welcome applicants from all over the UK.. We strongly encourage candidates of all different backgrounds and identities to apply. Each new role provides us with an opportunity for us to bring in a different perspective, and we are always eager to diversify our team. The SLA is committed to building an inclusive, supportive place, where you can do brilliant and rewarding work.

Application deadline: Thursday 10th September, 5pm

Interviews will take place in person on Tuesday 15th September 2026 (London TBC).

Applications without a covering letter will not be considered. No agencies please. Use of supporting digital tools (such as AI) is understood, but all documents submitted must accurately reflect your experience and skills. Due to the volume of applications we cannot provide individual feedback. We really appreciate your interest. If you haven’t heard from us within four weeks of the deadline, it means we’ve moved forward with other candidates on this occasion. We encourage you to apply again in the future.

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?

Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.

This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.

Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.

That’s where you come in.

Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.

You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.

You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.

We’re looking for someone who combines creative judgement with operational discipline.

You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.

You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.

This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.

You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.

And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.

They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.

If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.

Want to make a difference to people’s lives? Then join our small team at Immunodeficiency UK, a charity devoted to supporting people living with poor immune systems.

About Immunodeficiency UK

Our charity aims to create an environment that ensures those affected by immunodeficiency have the knowledge to live fully, manage their condition effectively, and have their health needs understood and addressed by the healthcare system.

Each year we help hundreds of people through our helpline, educational resources, practical support, hardship grants, and our strong patient voice. We work on a range of projects to help improve patient care. You can find out more about our work by visiting our website and reading our annual impact reports..

This is a varied and interesting opportunity working for a charity that goes above and beyond in supporting people with primary and secondary immunodeficiency. The role offers an opportunity to exercise your creativity on varied and interesting projects that can make a real difference. You will receive excellent support and encouragement from our CEO and Trustees.

Responsibilities

As the Digital Communications and Fundraising Officer, you will play a key role in raising the charity's profile and awareness of primary and secondary immunodeficiency, growing supporter engagement, and generating income to support our work.

• You’ll develop and implement a digital communications strategy
• You’ll create and publish content across our website, email, social media and digital publications
• You’ll manage the website, ensuring content is accurate, accessible and up to date
• You’ll produce multimedia content — graphics, video, photography and case studies
• You’ll manage our social media accounts and our monthly newsletter
• You’ll plan and deliver digital fundraising campaigns
• You’ll create fundraising appeals, supporter communications and impact reports
• You’ll gather and share impact stories using a storytelling approach

This job is for you if:

• You’re confident in managing social media and creating digital content
•  Are familiar with email marketing platforms, customer relationship management (CRM) systems and                WordPress
• Have experience in planning and delivering fundraising or marketing campaigns
• Have strong organisational skills and the ability to manage multiple priorities independently

Charity or non-profit experience is a plus, as are graphic design or video editing skills.

Diversity and inclusion

Immunodeficiency UK is committed to equality, diversity and inclusion, and welcomes applications from all suitably qualified candidates regardless of age, disability, gender identity, marital status, race, religion or belief, sex, sexual orientation, or any other protected characteristic.

Closing date is Friday 4th September at 5pm. Applications generated by AI will not be considered.

Interviews will take place the week commencing 14th September. 

The Role 

Thank you for the interest in this role – it is an exciting one. 

You would be joining us at an exciting point in our journey as we reach the midpoint of our ambitious five-year Evolve strategy, following the launch of our new identity as the Leadership Skills Foundation. Over the next two and a half years, we will continue working towards our goal of reaching 200,000 young people annually across through education and community leadership programmes, while cementing our position as the trusted voice for leadership skills development. 

This role will play a significant in making that happen via: 

• Identifying and securing new customers.

• Retaining and growing income from our current customers. 

• Building relationships that drive programme registrations. 

• Using data and insights to adapt approaches and drive efficiency. 

Looking ahead, with a new identity for the organisation and new programmes and partnerships emerging, this role requires a dynamic storyteller who can confidently identify the needs of our customers and clearly demonstrate the value our programmes can offer. 

You'll be a proactive and confident development professional, skilled at spotting opportunities and transforming these into tangible outcomes. You'll thrive on creating and delivering development and engagement plans that directly support our departmental income goals and customer service objectives. With a passion for building strong relationships, you'll bring excellent communication and presentation skills to every interaction. 

Previous experience in a business development, or sales role is essential as well as good knowledge of the education systems in the UK. Ideally you will be based within or near the West Midlands, South West or Wales due to potential travel requirements in these regions.

Please note: You must be eligible to work in the UK to apply for this vacancy. The Leadership Skills Foundation cannot offer visa sponsorship. 

Role summary: 

 Role purpose: 

Retain and grow relationships with existing centres through tailored engagement strategies that drive programme registrations and increase impact. 

• Identify and convert new opportunities through proactive outreach, lead generation, and effective nurture tactics to deliver new business income. 

• Deliver excellent customer service, ensuring a high-quality centre experience that builds trust and long-term loyalty. 

 Key responsibilities: 

 Retain and grow existing centre relationships 

• Manage a portfolio of existing centres, ensuring regular and meaningful engagement aligned to their needs, delivery patterns, and growth potential. 

• Deliver against annual centre income targets by supporting centres to continue and expand programme delivery. 

• Develop and implement tailored engagement plans that reflect sector priorities, sector and programme maturity, and centre feedback. 

• Analyse Business Intelligence (BI) dashboards to identify retention risks, spot growth opportunities, and respond to trends with proactive support. 

• Coordinate requalification conversations and re-engagement activity to sustain long-term partnerships. 

 Generate and convert new business 

• Identify and research high-potential leads across your allocated sectors (e.g., secondary, Wales, community, international schools) using BI and CRM insights, sector intelligence, and marketing-generated activity. 

• Plan and deliver proactive outreach activity via a Sector, Segment and Region Development Plans. 

• Build and maintain a personal pipeline of prospects and log progress regularly updating conversion insight and forecasts. 

• Support new centre onboarding, from initial conversations through to registration and early delivery support. 

• Collaborate with Marketing on lead nurture campaigns, sales funnel activities, and content that targets sector-specific priorities. 

Deliver outstanding customer experience 

• Proactively communicate and engage with customers to support their delivery of Leadership Skills Foundation programmes. 

• Serve as a primary point of contact for your centres, responding promptly and professionally to queries, issues, and feedback. 

• Ensure every interaction reflects the Leadership Skills Foundation’s values. 

• Proactively use our Customer Relationship Management (CRM) system to maintain consistent and accurate records of communications, registrations, and engagement history. 

• Support customer feedback collection and contribute to the analysis of satisfaction and improvement opportunities. 

• Champion a customer-first mindset and share insight to improve performance against our customer experience objectives. 

Use data, systems, and insight to drive decisions 

• Regularly review and report on programme performance, income data, and registration trends for your assigned centres and sectors. 

• Use BI dashboards and management reports to inform your planning, prioritisation, and stakeholder engagement. 

• Report on your own progress against KPIs and contribute to departmental performance reviews and forecasting activities. 

• Use our CRM systems and workflow as a planning and prioritisation tools to anticipate risk and drive quality interactions and personal efficiency. 

 Collaborate across teams and support innovation 

• Work closely with key teams to plan and coordinate campaigns, messaging, and respond to customer feedback. 

• Feedback insight from centres to inform programme development and sector-specific improvements. 

• Contribute to team planning meetings, training sessions, and department-wide initiatives. 

• Support the induction of new team members and contribute to a collaborative, learning-focused team culture. 

 Skills, experience, and knowledge 

 Essential 

Previous experience in a customer supporting role, with an emphasis on relationship management and customer experience.  

• An understanding of education systems in the UK. 

• An understanding of initiating prospect engagement, business development strategies and meeting sales targets. 

• Strong interpersonal and communication skills. 

• Experience of working on own initiative and being a self-starter. 

• Confidence in presenting externally to customers and partners. 

• Experience of working with CRM systems, sales forecasting tools, and Management Information systems. 

• Analytical thinking and evaluation skills, with the ability to interpret data and performance metrics to support decision making. 

• Ability to present information concisely using Microsoft Office programmes. 

• An ability to network, influence and build relationships with key stakeholders andcustomers. 

• An ability to convert external relationships into long standing customers results. 

 Desired 

 Previous experience in a sales environment. 

• An understanding and passion for leadership skills development and the value it provides for young people and centres. 

• Excellent customer service skills. 

• An understanding of awarding bodies and their operating landscape. 

About The Job

Contract: Permanent, full-time contract.

Hours: 35 hours per week (1 FTE)

Salary: £32,000 - £36,000

Location: Hybrid, anchored to the London Carers Trust office 1 day a week. Flexibility to work from other Carers Trust’s offices around the UK when needed.

This role is central to telling the stories that bring Carers Trust’s work to life and inspire people to engage with our mission. Through the creation of high-quality, engaging digital content across social media, video, web and written channels, the Digital Content Officer will help raise awareness of the challenges facing unpaid carers and demonstrate the difference that Carers Trust, our Network Partners and supporters make across the UK.

Working within the Marketing and Communications Team and closely alongside colleagues across the organisation, the postholder will develop and deliver compelling content that supports campaigns, fundraising, influencing and engagement activity. They will gather stories from carers and Network Partners, create and coordinate digital content across multiple platforms, and help ensure our communications remain creative, timely and audience-focused.

The role will also play an important part in ensuring the voices, experiences and achievements of unpaid carers are at the heart of Carers Trust's communications. By creating impactful and accessible content that informs, inspires and engages, the postholder will help strengthen public understanding, increase support for carers, and contribute to positive change for unpaid carers across the UK.

As the postholder you will:

• Work with Marketing and Communications colleagues to turn these stories into high-quality creative content for Carers Trust's online channels.
• Act as a brand guardian: maintaining consistent, on-brand content across digital channels in line with our brand guidelines, and providing quality control over social media requests from other departments.
• Manage bespoke content creation projects, providing regular updates on development and production.

Please download the attached recruitment pack to find out more. 

The Digital Engagement Officer will lead on writing copy for our digital comms, focusing on our member and supporter mailings, website and social media, and manage our mailing list and inboxes. We’re looking for someone with experience of managing mailing lists and writing copy for a variety of audiences and actions.

You should have experience crafting digital communications that motivate people to take action, and be excited about creating journeys over time that integrate the threads of our fundraising, national campaigns, local organising and ideas output together into the story of Compass. You should have a background in digital engagement, specifically in direct marketing through mailings or copywriting for fundraising and campaigning, ideally with a familiarity with CRM software and GDPR regulations. You should be a self-starter, with a proven ability to self-organise and comfortable working in a small, dynamic team. You should have a keen understanding of the political landscape in which Compass operates and be interested in progressive political ideas and working in a pluralist way to make change happen.

This role involves:

• Writing copy for mailings, blogs, website content and social media that is compelling, accessible, imaginative and aligned with Compass’s tone of voice and core script.
• Writing and editing with various actions in mind, including event invitations, fundraising asks and campaigns.
• Proofreading mailings, publications, funding bids.
• Developing our voice and core scripts, particularly around specific campaigns or fundraising drives.
• Digital content creation (e.g. graphics, podcast clips).
• Maintaining and updating our CRM records including donor information.
• Managing our inboxes to connect to supporters and steward our members.

Join the award-winning Independent Society of Musicians
Central London – Senior Communications Officer Full time – £35k to £40k DOE

The ISM is now looking for an experienced and talented Senior Communications Officer to join our team, reporting to the Head of Sales & Marketing. This is an exciting opportunity for an outstanding writer and communications professional to help raise the profile of the ISM, promote the value of membership and engage professional musicians through high-quality content and campaigns.
You will lead on the planning, writing, editing and publication of content across a wide range of channels, including the ISM website, newsletters, publications, marketing materials and external media. You will be responsible for developing compelling and persuasive content that supports membership growth, strengthens the ISM brand and communicates the organisation's work effectively to members and the wider music sector.
You will also play a key role in managing the ISM's content strategy and SEO activity, working closely with the Website and Marketing Manager to improve content performance, increase visibility and attract new audiences through search. This will include content planning, keyword research, link-building activity and reporting on performance and engagement.
Working collaboratively across the organisation, you will identify opportunities to showcase the work of the ISM Group, including its campaigns, events, resources, legal services and thought leadership. You will also work closely with the Chief Executive on the production of Music Journal, secure profile-raising opportunities for senior representatives and support the development of speeches, presentations and briefing materials.
You will have significant experience in a communications, content, copywriting or marketing role and be able to demonstrate exceptional writing, editing and proofreading skills. You will have experience of producing engaging content for a variety of audiences and channels, alongside a strong understanding of content marketing, brand management and SEO best practice. If possible, you should have a music background. 
You will be joining a professional and committed staff team based in Bayswater, London. This is an excellent opportunity for a creative and proactive communications professional who wants to make a real impact in a leading organisation supporting musicians across the UK.

For a full job description for this role please visit our website. 

To apply please send a CV and covering letter saying why you are right the person for the job 

Closing date is Tuesday 1st September at 8.30am. First interviews will take place face-to-face on Tuesday 8th September. Applications generated by AI will not be considered.

Communications & Engagement Officer

Huddersfield Mission Huddersfield, West Yorkshire 25 hours per week (Monday to Friday, 9:00am to 2:00pm) Salary: £28,968 pro rata

Help tell stories that change lives.

For over 100 years, Huddersfield Mission has been supporting people facing homelessness, poverty, poor mental health, addiction and other complex challenges. We provide practical advice, support and a welcoming community space for those who need us most.

We're now looking for a Communications & Engagement Officer to lead how we connect with supporters, donors, room hirers, café customers and the wider community.

This is a varied and rewarding role that combines communications, marketing, fundraising support, community engagement and administration. You'll have the opportunity to shape how we tell our story, showcase our impact and help generate the support that enables our work to continue.

If you're a skilled communicator who enjoys building relationships, creating engaging content and making a genuine difference, we'd love to hear from you.

What you'll do

· Lead our social media, website and digital communications activity

· Create compelling content that showcases the impact of our work

· Develop supporter and donor communications, including newsletters and campaigns

· Support fundraising activities and community events

· Help grow awareness of our advice services, café and room hire facilities

· Manage room hire enquiries, bookings and customer communications

· Produce reports and insights using our CRM and database systems

· Provide administrative support, including meeting minutes and office duties

· Work collaboratively with colleagues across the organisation

About You

We're looking for someone who can combine creativity with organisation and enjoys working with a wide range of people.

You'll bring:

· Experience delivering successful communications and engagement activities

· Excellent written and verbal communication skills

· Experience creating content for websites, social media and email marketing

· Strong stakeholder engagement and relationship-building skills

· Experience using CRM systems and digital platforms

· Good organisational and project management skills

· The ability to work independently and manage competing priorities

· A commitment to treating people with dignity, empathy and respect

Experience within the charity, community or voluntary sector would be beneficial but is not essential.

Why Join Huddersfield Mission?

· Be part of a respected local charity making a real difference in people's lives

· Fixed daytime working hours with no evening or weekend requirement

· Opportunity to shape and develop a newly reconfigured role

· Employee Support Scheme

· Stakeholder pension and life insurance

· Ongoing training and professional development

· Potential for additional hours in the future

Working Environment

Huddersfield Mission supports people experiencing a range of complex challenges, including homelessness, poor mental health, addiction and financial hardship. As a frontline community organisation, there may occasionally be times when people accessing our services are distressed, frustrated or upset.

We provide training, support, clear procedures and a collaborative team environment to help colleagues manage challenging situations safely, confidently and professionally. Experience in customer-facing, community-facing or support-focused environments would be advantageous.

Closing Statement

If you're passionate about using communications to create positive change and want your work to have a direct impact on people's lives, we'd love to hear from you.

Join us in helping to serve people and change lives.

This is a unique opportunity to lead a respected charity dedicated to supporting individuals affected by trauma and adversity. As Chief Executive, you will provide inspirational leadership, driving our vision, strategy, and impact while ensuring the organisation remains financially sustainable, well-governed, and focused on delivering high-quality services that transform lives.

Working closely with our Board of Trustees, staff, volunteers, donors, and partners, you will champion our mission and identify new opportunities for growth and innovation. We are seeking a strategic and values-driven leader with experience of working within trauma-informed environments, a strong track record of securing grant funding, and the ability to build and maintain excellent donor and stakeholder relationships. The successful candidate will also have training experience and/or confidently stand in-front of large audiences discussing sensitive topics.

This is an exciting opportunity for a compassionate and ambitious leader who can inspire others, strengthen our charitable impact, and help shape the future of our organisation. If you have the vision, leadership experience, and commitment to making a meaningful difference in people's lives, we would love to hear from you.

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

About us

Carers UK is the leading national charity for unpaid carers. Our support, advice, information and campaigning work are needed now more than ever, with unpaid carers providing more hours of care than ever before, which is adversely impacting on their finances, health and wellbeing. We exist to make life better for carers and bring about lasting change.

About the role

This is an exciting opportunity to join a small, high performing team. This varied role sits at the heart of the policy and campaigns team, working in the policy detail to support key campaigns as well as media functions, including lots of interaction with supporters and carers. The role plays a vital part in delivering the charity’s core aims to make life better for carers. Working closely with our communications team, this role spans across media, policy, public affairs and campaigns.

About you

Do you thrive in a fast-paced environment? Do you have media or campaigns work experience? Do you want to make life better for unpaid carers? Then this could be the ideal role for you!

We’re looking for a diligent and organised individual, who has an eye for details and the ability to juggle a varied workload. Collaborative in approach, you’ll have exceptional written communication skills and an interest in media and policy.

Diversity and inclusion

Carers UK is committed to becoming a diverse and truly inclusive organisation; fostering an environment and working culture that celebrates and promotes diversity and inclusion.  We strive to create a workplace where our colleagues and volunteers can truly be themselves and feel like they belong and constantly seek to ensure all voices are heard.

To embrace this culture of diversity, our employee and volunteer recruitment should reflect our stakeholders and the society that we serve and support, regardless of age, race, gender, sexual orientation, physical abilities, disabilities or religious practices. We value individual diversity and are actively building diverse teams here at Carers UK and value our colleagues from a wide range of backgrounds.

As a membership charity for carers, we particularly seek employees and volunteers with a real understanding of the issues faced by carers. Reasonable adjustments can be made to the process and role, dependent on the needs of the applicant.

We are proud to be an Employers for Carers member. We have signed the Menopause Workplace Pledge and achieved the Disability Confident Employer accreditation. We aim to offer interviews to those who have a disability covered under the definition outlined in the Equality Act 2010 and who meet the minimum criteria for the role. The minimum criteria can be found under the Essential section of the Person Specification of the recruitment pack. Please let us know if your application is being made under the Disability Confident Scheme. You are not required to share the nature of your disability or long term health condition. You will need to state in your email application that you are making your application under the Disability Confident Scheme as you consider yourself to be disabled, or as having a disability. If you meet the minimum criteria then you will be offered an interview.

At Carers UK we want our application process to be as accessible as possible. If you need any adjustments to apply please contact us to discuss.  

The closing date for applications is 5pm, Tuesday 22 September.

Carers UK anonymises all applications prior to shortlisting.

Carers UK reserves the right to appoint at any stage, should an outstanding candidate emerge.

There will be a two stage interview process

Carers UK may carry out online and social media checks before a formal offer is made.

About you

You will be organised, resourceful and confident at turning stories and evidence into compelling fundraising content.

Fundraising experience is welcome, but transferable skills in communications, marketing, business development or supporter care are also valued.

• Experience in fundraising, communications, marketing or business development.
• Strong, audience-focused writing skills.

• Understanding of donor stewardship and supporter journeys.

• Ability to manage priorities and meet deadlines.

• CRM or database experience is helpful.

• Collaborative approach and commitment to equity, diversity and inclusion.