Communication and market officer jobs in st andrews, fife
Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. We have an exciting opportunity to join our ambitious Mass participation team as our Individual Giving Manager. This role plays a vital part in helping Winston’s Wish turn up the dial across our Individual Giving Fundraising. The Individual Giving Manager is responsible for creating, developing and delivering a fundraising plan to grow existing and new support for Winston’s Wish across our online and offline channels. This includes Direct Mails, Regular Giving, our Lottery, Legacies and In Memory giving income streams.
As the driving force behind our individual giving activity, you will help us to engage individuals across the country by bringing them closer to our work, encouraging them to stay longer, give more and become true ambassadors for our vital work with grieving children, young people and families. We’re looking for a highly creative individual who can help us to stay one-step ahead of the curve and excite new and existing audiences to get behind our vision of a society in which every child can get the help they need when someone close to them has died.
MAIN RESPONSIBILITIES
Strategy
- Lead on the development and implementation of our Individual Giving strategy, supported by the Head of Mass Participation and the Director of Fundraising & Marketing.
- Ensure all opportunities and future plans are in line with Winston’s Wish’s over-arching fundraising strategy to meet financial targets, organisational objectives and KPIs.
- Maintain an awareness of philanthropy trends, news, events and legislation in the UK to ensure that Winston’s Wish remains up to date on key changes which are likely to impact on individual giving.
Generating Individual Giving Income
- Lead on and deliver a plan to increase individual giving income from streams including, but not exclusive to, direct mail, regular giving, legacies, in-mem and our charity lottery
- Effective use of KPIs to ensure decisions are driven by evidence and real-time data.
- Continuously analyse our income and supporter data to measure effectiveness of activities and return on investment.
- Work alongside our design agencies and in-house marketing team to develop and manage direct mail campaigns, including segmentation to ensure campaigns will be carefully targeted and designed to maximise income.
- Explore and test new methods for donor recruitment and increasing donations.
- Seek every opportunity to increase awareness of legacy giving to Winston’s Wish and monitor the effectiveness of these activities over time.
- Manage a growing portfolio of legacy enquirers with appropriate contact and timely solicitation of prospective legators including hosting events and tailored stewardship.
- Manage the stewardship and development of our regular giving programme including uplift campaigns and solicitation of new donors to agreed targets.
- Work alongside the wider fundraising team to ensure effective cross-selling of individual giving products and vice-versa identify opportunities to introduce other fundraising products to our individual givers.
- Identify supporters who could provide compelling content which could be used by the wider Fundraising & Marketing team to inspire further support including suggesting key individuals who could feature in online and offline publications.
- Work with the Philanthropy & Partnerships Manager to ensure that potential major donors are identified and included in relevant activities.
Administration
- Diligently maintain records of all interactions with supporters on Salesforce.
- Ensure all activities comply with appropriate legal, regulatory and fundraising good practice and with Winston’s Wish policies and standards.
- Keep a close eye on incoming donations to ensure they are coded correctly and that supporter data is accurately recorded in accordance with GDPR.
- Effective management and control of expenditure across all projects and campaigns in line with agreed expenditure budgets.
All Staff
- Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the one-to-one process and participate in training agreed with your line manager.
- Contribute to the wider charity sector and childhood bereavement sector by getting to know those working in the same space and actively contributing to sector-wide events.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
- Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
PERSON SPECIFICATION
Essential
- A sound understanding of the principles of fundraising across individual giving, in-memory fundraising, and legacies.
- Proven track record of preparing successful programmes of activity and business plans to recruit, engage, inspire, and retain supporters in a not-for-profit organisation, or similar transferable experience gained in the commercial sector.
- Specific experience of delivering an individual giving programme.
- Experience of budgets, including planning, forecasting, and analysing performance.
- Experience of high-level use of a customer relationship management system.
- Experience of managing direct mail campaigns.
- Strong organisational skills and keen attention to detail to plan and schedule multiple activities, respond flexibly to opportunities, handle conflicting demands and meet tight deadlines.
Desirable
- Understanding of childhood bereavement.
- Experience of using Salesforce CRM.
Recruitment Timetable
Application deadline: Wednesday 28th May 2025
Interview date: Friday 13th June 2025
Interview location: MS Teams
Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Registered Charity
51 - 100
Winston’s Wish is a charity that helps children, teenagers and young adults find their feet when their worlds are turned upside down.
The client requests no contact from agencies or media sales.
Thank you!
Macular disease is the biggest cause of sight loss in the UK, with around 300 people diagnosed every day. The Macular Society is the only charity determined to beat the fear and isolation of macular disease with world class research, and the best advice and support.
To support people affected by macular disease now, the Macular Society provides a range of support, information and services. Our research programme is focused on finding new treatments and a cure to Beat Macular Disease forever.
This exciting role is responsible for delivering income from a range of donors and prospects, with a focus on trusts and foundations, lottery and statutory sources, as well as HNWI. We are looking for an ambitious and strategic fundraiser with a proven track record of raising significant funds from charitable trusts and foundations, lottery and statutory sources as well as HNWI, who, alongside our existing team, will help to grow and develop this area of fundraising for the Macular Society. The post holder will have a proven eye for detail, an analytical nature, first class relationship management skills and a flair for writing successful applications.
In return, we provide a great working culture – we do something worthwhile and are proud to work together to Beat Macular Disease – as recognised by our inclusion in The Sunday Times Best Places to Work 2023 list.
We offer flexible working options, 26 days annual leave, rising to 27 after one years’ service, the ability to buy or sell annual leave, supportive family policies, and 6% pension contribution.
We are passionate about treating people fairly and as equals, doing so is instinctive to us. To Beat Macular Disease for all we know we have work to do. That’s why we are keen to hear from people of all backgrounds who have the skills and experience we are looking for. We particularly encourage applications from people from under-represented groups, to help ensure what we do and how we do it is inclusive – for everyone.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
DFN Project SEARCH offer an evidence-based supported internship model which takes place entirely in the workplace. The programmes provide continuous support to young adults with a learning disability, and autistic people who are aged between 16 – 24 with an Education Health and Care Plan, or equivalent, in their final year of education.
You will be required to identify opportunities to develop and grow DFN Project SEARCH programmes across a geographical area with the aim of supporting the organisation to ensure that as many people as need it have access to DFN Project SEARCH programmes.
In addition, you will be required to develop strategies to ensure that the operational programmes in your area are achieving at least the average outcomes expected for young people in our programmes and so you must be committed to continuous improvement.
You will be specifically required to develop strong partnerships and train and support colleagues within your area. You may also be required to support colleagues promoting DFN Project SEARCH in other areas, further European projects as required and contribute to the development of relevant UK focussed materials.
As a Programme Specialist you will be expected to:
- Demonstrate effective project planning and preparation so that each project delivers achieves the highest quality programme possible and outstanding employment outcomes for the interns.
- Establish effective working relationships with schools, colleges, local authorities, employers and the project professional staff to promote the building of excellent, high quality partnerships at each site to ensure the effective running of programmes and promote sustainability in a volatile environment.
- Take an active part in decision making, planning and audit processes of each project
- Ensure that you implement DFN Project SEARCH policy and have a clear understanding of required quality standards and criteria which constitute effective teaching and learning
The client requests no contact from agencies or media sales.