Communications manager jobs in Birmingham, west midlands

We believe that change for people affected by ME won't just happen; it must be made. That's why action and impact are at the heart of everything we do. Whether that's helping people today with support, information, or care. Or working towards securing future change through our research and campaigning work. The intent of everything we do is to pursue positive impact for the lives, rights, and futures of people affected by ME.

As Communications Manager you will play a pivotal role in delivering strategic, impactful communications that advance Action for ME’s work, improve understanding and recognition of ME and support fundraising efforts

The Communications Manager will be responsible for the day-to-day delivery of the communications strategy, leading a team of two other communications staff. You will work closely with colleagues across the fundraising, policy, research and services departments, delivering clear and compelling storytelling, and maximising visibility across media, digital platforms and key stakeholder networks.

Key duties

Leadership and Management

• Work to ensure that people with ME are at the heart of everything we do through meaningful engagement and participation to influence all aspects of communications and marketing.

• Contribute to the development of, and then lead implementation of, the Communications Strategy, ensuring the appropriate involvement of key stakeholders, scoping, evaluating, and improving our practice.

• Maintain a data-insight led approach to the communications work providing regular management information and key performance indicator reports.

• Work as a member of the Extended Leadership Team.

• Line manage Communications Team members, supporting them to set and achieve performance objectives through regular one-to-ones and 12-monthly appraisals.

• Be responsible for Communications budget and the relationship with services providers required for the production of the charity’s digital and printed information and support resources.

Communications and Marketing

• Raise the profile of the impact of ME, and of Action for ME and its work, to enable the organisation to reach more people and better support need, by establishing a regular cadence of appropriate but innovative product across all main social media channels.

• Ensure fundraising is supported by embedding clear calls to action around donations and membership growth as a matter of course.

• Under the direction of the Director of Fundraising, develop all website, press and social media content for charity appeals.

• Market the charity’s Support and Healthcare services, including key digital and printed information and support resources, to the ME community and the professionals working with them, working closely with respective service leads.

• Contribute to income generation by working closely with the Director of Fundraising to develop the communication and marketing materials needed to implement the organisation’s Fundraising Strategy.

• Coordinate the charity’s response to any crisis communications, including developing appropriate crisis management plans and working outside of office hours as required.

• Establish effective systems/processes for gathering, supporting, maintaining, and managing case studies for a range of purposes (including press and media opportunities, public affairs and policy work, and fundraising).

• Draft and issue press releases and media statements and ensure appropriate follow-up by telephoning journalists, contacting picture desks etc. as appropriate.

• Alongside the CEO and any commissioned agency, develop relationships with key press, media and communications stakeholders to enhance the charity’s work.

• Oversee the production of the annual report, on budget, to schedule, taking overall editorial responsibility for content.

• Oversee the ongoing development of our digital engagement including our website and social media and being the point of contact on website issues.

• Fulfil the role of brand gateway keeper, ensuring all digital and printed communications, including information and support resources, adhere to brand guidelines, house style and organisational tone.

• Maintain an up-to-date knowledge and oversight of how ME and related key issues (e.g. Long Covid) are discussed in the media and wider ME community.

• Build networks to enhance the charity’s strategic communications and marketing work.

• Build and maintain an effective social media monitoring regime, ensuring fit for purpose rules of engagement are in place and applied consistently.

Other Key Accountabilities 

• Ensure that all relevant service standards are met including compliance with best practice, legal and regulatory frameworks and internal standards.

• Ensure best value in all our work.

• Undertake any other duty within your ability and within reason, as may be required, from time-to-time, at the discretion of your line manager.

• On occasions, provide management support and cover within the organisation, as needed.

• Act as an advocate for the charity and its work.

Person specification

Experience, Knowledge and Understanding 

• A minimum of 2 years’ experience working in a communications management role

• Experience of developing integrated, insight and audience-led communications plans including social media

• Experience of website and brand management

• Experience of delivering successful campaigns

• Experience of engaging with press and/or media including writing press releases and media briefings

• Experience of working collaboratively with different teams/departments

• Experience of working in charity communications (desirable)

• An understanding of ME and the impact on people affected by it (desirable)

• Experience of integrating fundraising with communications (desirable)

Skills, Behaviours and Values

• Adaptable and highly organised with an ability to work methodically, managing and prioritising a varied workload, use your own initiative, work independently, and work well in a team.

• Strong MS Office skills including the ability to use Word, Excel, databases and web-related programmes and software.

Location: Fully remote with flexible working arrangements
Salary: £39,742 per year FTE, dependent on experience
Contract: We are open to this role being part time (0.8FTE minimum preferred) or full time. We offer fully flexible working.
Closing date for applications: 12th July

Due to high numbers of applications, prior to interview we plan to carry out initial screening calls with prospective candidates before selection for interview. We will be asking about your reasons for applying and how you think your skills and experiences align to the role.

First interviews: w/c 22nd July
Start Date: ASAP

About the Warm Welcome Campaign

Founded in 2022, the Warm Welcome Campaign wants everyone in the UK to find a place of belonging and reconnection at a Warm Welcome Space near their home. We have a bold purpose to enable a more deeply connected society where we all have free access to welcoming community spaces.

We resource, connect and champion a network of over 6,300 Warm Welcome Spaces and bring together a growing coalition of local, regional and national partners representing the worlds of charity, faith, business, government and philanthropy. By working together, we can unlock the power of community spaces made by and for everyone, creating a thriving network of hope and reconnection fuelled by human warmth.

We’re working hard to reach everyone with the message that a Warm Welcome is waiting for them just around the corner, all through the year.

Throughout all our work and within our team we live out our values of being inclusive, collaborative and courageous and our personality that is friendly, adventurous and uplifting.

It’s an important moment for us - we have launched a five-year strategy, our 100% Pledge Campaign and an established programme of corporate events. We have also successfully delivered Warm Welcome Week for two years in collaboration with a wide range of partners and are looking forward to continuing to build on this success.

The Opportunity

This is an exciting opportunity for an experienced and creative Communications and Brand Manager (Partnerships) to join a small, friendly and ambitious team in a varied role with genuine opportunity for development and impact. The Communications and Brand Manager (Partnerships) is primarily fundraising focused, delivering compelling communications strategies to support individual giving, fundraising events and our growing number of Corporate Partnerships, including Sky, Co-op, National Grid, OVO, Cadent, UKPN, Barratt Redrow and SGN. The role will specialise in maximising brand impact and income-raising potential.

The role sits within the growing Communications Team, which is led by the Director of Communications and includes the Communications Manager and Communications Assistant. 

Reporting to the Director of Communications, the postholder will play a key role in telling the Warm Welcome Story for positive change, raising awareness to grow the brand and creating campaign strategies to support income generation. 

We are looking for someone who is highly organised, agile and collaborative, whilst bringing creativity and initiative to their work. Relationship building will be key, working with a wide variety of high-profile corporate partners, stakeholders and ambassadors. You will be an excellent brand champion with the skills to develop stand out creative ideas for partnership campaigns, awareness campaigns and activations. While the role is primarily fundraising focused, you will support the delivery of the wider Warm Welcome Communications Strategy.

In this role, you will work across all aspects of communications strategy including, PR, events, brand asset development, storytelling, digital marketing, and campaigns.

• Act as the primary communications adviser for the fundraising team, including the Corporate Partnerships Manager and corporate partners, identifying communications opportunities and advising on strategic messaging, content, PR and tactics.
   

• Manage the development and execution of communications strategies for Warm Welcome’s flagship partnerships, specialising in maximising brand impact and income-raising potential.
   

• Deliver communications strategies to inspire audiences and support organisational goals, working closely with colleagues across the Communications and Fundraising, and with external partners.

• Develop stand out creative ideas for campaigns and activations to shape and deliver integrated activities that cut through, including Warm Welcome Week. 

• Act as a brand ambassador, advising and supporting the team to deliver brand-aligned messaging and content. Plus, crafting messaging and designing brand assets, marketing materials, presentations and resources.
   

• Create content to show the impact of Warm Welcome Spaces, including delivering hard-hitting press releases and impact reports.
   

• Create content for social media channels, website and digital newsletters.

• Develop case studies and organise photoshoots to tell the Warm Welcome story for positive change.
   

• Support the delivery of the Patrons and Ambassadors Strategy.

• Help manage the systems and processes needed for effective partnership and stakeholder management, including CRM use, reporting and tracking.

• Work collaboratively with colleagues across the Warm Welcome Campaign to connect partners with Warm Welcome Spaces and activities across the UK.

• Contribute to wider communications activity and team objectives.

Person Specification

Essential Experience

• Proven experience designing and executing high-impact brand or corporate partnership communications plans, ideally for a non-profit organisation.
   

• Strong track record of developing and delivering integrated communications campaigns across multiple channels, targeting a range of audiences.
   

• Highly collaborative and able to build strong relationships with internal and external stakeholders.
   

• Proven experience of crafting messages and stories. 

• Experience creating brand assets using Canva or similar tools.

• Experience of crafting compelling content for press releases and liaising with journalists.

• Strong track record of delivering content for digital media channels.

• Experience managing multiple priorities and deadlines effectively.

• Experience of monitoring and evaluating communications impact, using data and insights.

Desirable Experience

• Experience using CRMs or databases for relationship management and reporting.

• Experience working within the charity, community or social impact sector.

• Experience of delivering patrons and ambassadors programmes.

• Experience of developing new brands.

Abilities and Understanding

• Ability to brief, critique and develop creative work constructively, with a good eye for brand, design, film and photography.

• Strong relationship-building and communication skills.

• Ability to communicate confidently and professionally with a range of audiences.

• Ability to manage competing priorities and work independently.

• Strong organisational skills and attention to detail.

• Understanding the importance of accurate record keeping and effective systems.

• Ability to work collaboratively within a small and fast-moving team.

• Confident using Google Workspace, Microsoft Office and CRM systems.

Competencies and behaviours in our team

The core competence of everyone in our team is the ability to build trusted relationships among people with diverse perspectives and backgrounds. We are looking for people who are:

• Committed to the power of relationships to facilitate social change 

• Collaborative, inclusive, ambitious, aligning with our core values 

• Self-starter with high level of commitment, energy and motivation 

• Curious and show initiative, with problem-solving skills and an ability to learn quickly and adapt to a rapidly changing context 

• Calm under pressure, and can adapt quickly in a fast-paced environment 

• Willing to pitch in to help other team members if needed 

• Organised with effective time management skills. 

Working Arrangements 

• Current members of the team are based across the UK, with some in London, Reading, Bristol, Manchester, York and Northern Ireland. Applicants must be able to travel to Bristol once a month for a Tuesday full team meeting. Given the nature of this role we would also expect the applicant to carry out a reasonable amount of travel to both Warm Welcome Spaces and partners across the UK. 

• This role is fully remote, with flexible working arrangements. 

• All employees, volunteers, partners, suppliers and consultants working with GFP are expected to adhere to our Code of Conduct and safeguarding policies. GFP’s commitment to safeguarding means we seek to ensure that no harm comes to people as a result of contact with the organisation’s programmes, operations or people.

• You will need to have the right to work in the UK.

For full details on how to apply, please view the attached role description. 

ABOUT THE ROLE
We are looking for an experienced Communications and Marketing Manager with excellent organisational
skills to develop, implement and manage effective communication strategies for a charity based in the
healthcare sector, with a national and local reach across the UK and Ireland.

You’ll have demonstrable experience in planning and implementing different communications strategies
across a range of marketing channels to help us grow our organisational profile, uphold our vision
and values, while extending our reach across the sector to support growth and awareness among the
community we support.

As part of the daily management of the charity’s communications and marketing needs, you’ll work with colleagues and volunteers to raise awareness maximise awareness of our support model, support the organisation through attendance of national and local events and be part of a team representing the charity at key exhibitions during the year requiring you to be away overnight for up to 3 or 4 nights at a time (depending upon location) – approximately 3-4 times per year. Further information will be available to candidates taken forward for interview.

You will be integral to our communications and marketing approach, collaborating with colleagues who manage our social media and published communications (e.g. member magazine). Above all you are someone who fosters an organisation wide approach working with, mentoring and supporting colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
The ideal candidate must have a proven track record in managing communications, producing effective content and campaigns across a range of channels (print, digital, online) for at least TWO years, ideally bringing additional experience from within the charity sector.

The role is primarily remote and the successful applicant can work from a location of their choice (subject to representing the charity at key meetings, internal meetings and exhibitions throughout the year). The role holder will make optimum use of video conferencing and online collaboration tools to work as part of a wider communications team so the team feels connected and engaged in its approach.

Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) with successful candidates going through to a second round. Second round interviews will be face-to-face interview (with advance notice). Successful candidates will, in advance of the second round, be given a short working brief and asked to present their campaign ideas at interview together with past examples of their work.

UK travel within the role is expected with the charity reimbursing reasonable travel costs where agreed up front and on behalf of the charity.

KEY RESPONSIBILITIES

• Plan, execute and monitor a value-driven, measurable communications and marketing strategy across our print, digital and internal channels in accordance with the direction of the Board
• Demonstrable experience developing, collaborating and managing multi-channel campaigns as part of the overall strategy measuring their effectiveness, adapting to change, where necessary, as part  of the wider communications approach (digital, print)
• Develop engaging, accessible and audience-focused content to build trust and a relationship with  our target audience
• Excellent organisational skills to manage small projects, ensuring timely delivery and execution  supporting risk identification and mitigation
• Upholding brand and culture in everything you do
• Collaborate with colleagues to support organisation and management of charity events
• Oversee the communications and marketing direction of the charity to ensure consistency in approach across all channels
• Build and maintain relationship with journalists and oversee other PR opportunities
• Develop and nurture strategic partnerships with key individuals, stakeholders, and community voices, building strong working relationships that support authentic storytelling and enhance the charity’s impact
• Ensure all content in accessible, inclusive and aligns to our brand and identity
• Budget management with strong planning to meet upcoming deliverables and identifying areas where  financial savings can be made to maximise charity resources
• Produce meaningful management information at key times
  • Monthly senior management reporting
  • Quarterly Board reporting
  • Annual reports (authoring and collaborating from external sources)

PERSON SPECIFICATION

Essential Experience

• At least two years experience in a Communications/Marketing Management role
• Experience in developing and implementing communications and marketing strategies, ideally within the not-for-profit sector, across a wide range of marketing channels
• PR experience and media liaison
• Communications planning and forward thinking
• Brand management
• Team player/Mentor
• Campaign management to raise the organisational profile and advocate for people 
• Working with third party stakeholders to manage exhibition attendance, organise events and more generally any services provided to/purchased by the charity
• Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
• Demonstrable experience of online and digital marketing platforms to promote the charity, raise awareness and support our target audience
• A strong working knowledge of social media platforms, although we have a dedicated social media manager undertaking the role that you will collaborate with
• Familiarity with UK data protection regulation

Desirable Experience

• Knowledge and experience of SEO
• Budgetary management
• Experience in social media moderation
• Experience in creative tools (Canva, Adobe products) and digital marketing platforms
• Podcasts or similar digital content
• Experience of working on sensitive content
• Experience across the not-for-profit sector
• Ambassador management

SKILLS AND QUALITIES

• Creative, proactive and confident in your approach achieving outcomes in a timely manner and within budget
• Excellent interpersonal skills with ability to build strong working relationships
• Adaptable, flexible and committed to our charitable aims and values
• Strong time management skills

APPLICATION SUBMISSION

To apply, please submit:

1. Your CV (up to 3 pages)
2. A covering letter outlining your suitability to the role (max 500 words)

Interviews will be two-stage for successful candidates. Initial interviews will be held via video  conferencing (such as Zoom) discussing previous experience and role fit with successful candidates  going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour  for this stage.

Second round interviews are expected to be in in-person in a central location - advance notice will  be given and the charity will reimburse reasonable travel expenses, approved in advance. Successful  candidates will, in advance of the second round, be given a short brief and asked to present their campaign ideas from a charity working example at the interview. This should be available to us at least 48 hours prior to interview to allow us time to review.

Additionally second stage applicants will be asked to provide examples of their own work, at least  48hrs prior to the interview. You should be comfortable sharing past content that you have created  previously which will be treated with the strictest confidence. Please allow up to 1.5 hours for this second stage.

Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.

While IA recognises the value of AI technology in the current climate, IA reserves the right to  ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.

Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process.

Holding significant influence in raising funds for support; fuelling prayer for crisis response and lasting impact with projects that strengthen communities and break the cycle of poverty; championing Operation Christmas Child and outreach programmes like God Loves You.

We are seeking an experienced Senior Communications Manager to lead our communications department and promote the work of Samaritan’s Purse and the Billy Graham Evangelistic Association across all platforms.

We will require a minimum of two interviews, one of which will be in person. We will also require a presentation to be delivered as part of the recruitment and selection process.

In accordance with the Equality Act of 2010 and due to both the nature and context of the role there is an ‘occupational requirement’ for the post holder to be an evangelical Christian. The job holder should be committed to the purpose of SPI and be able to demonstrate enthusiasm for the Christian purposes of the organisation and be able to live out, hold to, support and contribute to its Christian ethos.