Content Designer Jobs in Belfast

About the role:

This is an exciting new role, leading the new digital team of five in Kinship. We’re developing a new website alongside the delivery of a brand-new training service for kinship carers.

The focus for your team is to build a brilliant website and digital products which meet the needs of our kinship carers and our other key audiences. We’ve already launched Kinship Compass, our online information hub for kinship carers and part of the new website redevelopment will be to create one seamless experience and integrate both.

You’ll manage Content Designers who will create user led content for Kinship Compass (online advice and information) and our training service – creating online content and workshop content. They will work closely with subject experts across the organisation.

You’ll provide digital leadership, increasing our digital capabilities across the organisation by driving innovation. Identifying opportunities to leverage gen AI and machine learning to develop our online services and content. 

We’re looking for someone who is curious about using digital to support and enhance our services for kinship carers. And you’ll use data and insight to do that, continually optimising user journeys and experiences.

Our influencing, campaigning, research and policy work is core to changing the system for kinship carers and our new website needs to support the strategic objectives for these audiences. Working with our fundraising team, the right person will support the team to create better supporter journeys.

We have just been awarded the Department for Education contract to deliver high quality training to kinship carers across England. You will work closely with the Advice, Training and Information team to ensure kinship carers are able to book online or face-to-face training through our website without friction.

This is a new role and team so you will need to be someone who is comfortable with a high level of ambiguity and who is able to build high performing and effective teams quickly.

Working collaboratively with colleagues across Kinship and in cross-functional teams will be to be a key strength. You’ll need to be curious, detail orientated with an improvement mindset.

A new Associate Director of Advice, Training and Information will set up and embed a new Knowledge Board, which you will also co-own. The board will develop a new taxonomy which will form the framework for all content (including online) to support kinship carers as they become and live as a kinship carer.

You’ll be supported by an ambitious and supportive executive team and will join a high performing senior management team.

What we’ll offer you

Kinship offers 30 days' annual leave plus bank holidays (pro-rata for part time) as well as a generous pension scheme. This role is open to flexible working. We have an excellent wellbeing offer including the Employee Assistance Programme and clinical supervision. We will invest in your professional development with training and career development opportunities.

Kinship is committed to championing equality, diversity and inclusion.  We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams.  We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.

This is a fantastic time to join a supportive and well-established team within an organisation with rapid growth ambitions. This role will be what you make it and we’re looking for someone to seize this opportunity!

To apply: 

Please apply by submitting a CV and answering five short questions via BeApplied. Please note that all answers will be viewed anonymously by reviewers and CVs will not be viewed until after this sift has happened. This is the first opportunity to demonstrate your experience and to stand out in the recruitment process. Reviewers will not see all your answers together and will be marking on the strength of the response to each question.

Once this has been completed, all of your application will be reviewed together and discussed by the shortlist panel.

If we invite you for interview, we will ask you to share a portfolio of work (if you have one), please don’t worry if you don’t. You will have a maximum of 250 words per answer.

1. Describe how your experience and values are a good fit for this role
2. If you were offered the role, what would you prioritise in the first three months and why? Tell us about what you’d need to find out and what would be your approach to the role?
3. Describe a time when you’ve developed a new process or system to improve ways of working across teams.
4. How would you ensure your team are motivated, high performing and happy in their role?
5. When being briefed to produce a digital strategy, what are the key questions you would want answered?

Key Dates

Application deadline: Monday 4 December at 9.00am

1st stage interviews: Friday 8 December 2023 (online)

2nd stage interviews: Tuesday 12 December 2023 (Vauxhall office)

About Kinship:

Kinship is the leading charity in England and Wales for kinship carers – relatives and friends who raise children when their parents aren’t able to. We offer kinship carers expert advice as well as financial, legal, practical and emotional support and understanding from the moment they need it, for as long as they need it. We’re always there to help with the complicated and stressful decisions that so many kinship families have to make, as well as to celebrate the good times.

Working alongside kinship carers and the children they raise, with their voice and views at the fore, we build communities of support and give everything we have to fight for each family and their rights, as well as to raise awareness of kinship care and secure better support for all those playing this critical role.

Speakers for Schools is a national social mobility charity. We work across the UK to inspire young people and help prepare them for the world of work through innovative programmes and practical experiences of the workplace. Through our Research and Policy work we seek to change the landscape to ensure every young person has access to high quality work experience opportunities.

We work in partnership with schools and a network of over 700 leading employers to deliver outstanding opportunities for the young people who need our help the most, be they from under-represented groups or areas of disadvantage.

Speakers for Schools Values

PASSION: We are committed to levelling the playing field for young people across the UK, creating social mobility and tackling disadvantages.

AGILITY: We challenge our ideas of what is possible in order to better meet the needs of those we support. We are human, make mistakes, learn, evolve and adapt.

INTEGRITY: We act with empathy and bring our authentic selves to work every day. We value and respect the talent, time and intentions of those we work with.

COLLABORATION: We are one team with one mission and only by working together can we deliver better outcomes for young people. We support each other unconditionally and feel motivation in shared success as well as individual progress.

DIVERSITY: We know it takes people with different ideas, strengths, identities, interests, and cultural backgrounds to make our organisation succeed. We encourage constructive debate and critical friendship.

Position

The Digital Marketing Manager plays a key role in contributing to the ongoing growth and development of the charity across all digital channels and audiences. They are a data-driven decision maker, with a history of driving growth, who is comfortable championing new ideas and experimenting and optimising to drive projects forward.

This position is for 6 months cover full time from mid-Feb 2024, with a salary of £38000 pro rata, and applicants must be based in the UK with uk Right to Work.

Responsibilities:

Strategic purpose:

Lead the charity’s digital marketing strategy, leveraging the full digital suite to expand our reach, drive conversions, build brand awareness and promote retention of our existing stakeholder audiences.

Drive continual optimisation and progression of our ‘Always-on’ owned channel engagement plans to support user acquisition and engagement.

Monitor and develop regular audits on competitor activity and best practice across all platforms.

Engagement:

Work closely with the in-house MarComms team and external suppliers to implement key acquisition and retention initiatives to build our audiences with a specific focus on employer and educator acquisition

Work closely with the Content Manager and Lead Designer on brand digital marketing campaigns including paid social, VOD, digital display, online content partnerships, etc.

Work closely with UX lead on creation of audience profiles and web user journey optimisation alongside creation of new user journeys

Work closely with the web manager to turn said user journeys into web pages and navigation systems

Establish strong working relationships with key contacts across all relevant external platforms for service support and best practice.

Delivery:

Day-to-day management of email marketing campaigns & newsletters (including defining audiences/segmentation and test and learn campaigns).

Management of SEO and web optimisation, including but not limited to, site health audit, wireframing and navigation design

All paid digital activity, including paid social and PPC

Other duties as required, as identified by the Chief Marketing Officer

Represent and work to our values as, fostering a culture of positivity, support, respect, and inclusivity, while taking personal responsibility for their attitude, performance, and development

Adherence to data compliance, standards, guidelines and best practices to ensure our data integrity and consistency.

Ensure safeguarding best practice is enshrined in all organisational activity.

Note: This job description is intended to convey information essential to understanding the scope of the role. It is not intended to be an exhaustive list of responsibilities and duties required.

Requirements

•Extensive knowledge of paid ad campaign platforms including Business Manager, LinkedIn, Twitter and Google Ad Words alongside reporting/analytics platforms including Google Analytics, Semrush and Tag Manager.

•Experience in SEO and website health scores

•Experience understanding and analysing platform data to reveal and inform planning and decision making.

•Strong background in email marketing is essential for this role. Experience with Iterable platform is beneficial but not essential as training will be provided.

•Experience of working with new and emerging online technologies and tools to develop digital content.

•Knowledge and experience working with Salesforce and PowerBi.

•Strong credentials that demonstrate experience of engaging and building online audiences.

•Thorough experience using Microsoft Office (Word, Excel, PowerPoint, PDF editor, use of collaborative docs, etc).

•Strong interpersonal, verbal and written communication skills.

•Able to gain respect and work as a team player with a range of people.

•Strong organisational skills and a collaborative approach to working.

Copywriter

Are you a Copywriter who is passionate about social change? Open to learning about the needs of the organisation's audience and someone who wants to create engaging and meaningful content/copy that will truly make a difference.

Position: Copywriter & Content Creator

Location: Hove, Remote or Hybrid

Hours: Full time or 21-35 hours per week

Salary: £30,000 to 36,000 (full-time equivalent) dependent on experience

Contract: Permanent

Closing Date: Wednesday 3rd January 2024 at 5pm

Interviews: 17th-19th January, remotely

The Role

You will be responsible for researching, drafting and editing content for Outcomes Stars and their supporting materials as well as creating other written and video content for newsletters, blogs, website and social media.

You will also be part of the team involved in running workshops and focus groups to help us truly understand the key issues, the sectors we’re working within and, most importantly, the people we are aiming to support. You will feed these learnings into content creation and communications planning to create the best possible products.

Responsibilities will include:

• Writing, editing and proofreading Outcomes Star content.
• Taking a participatory and collaborative approach, listening to experts by experience or people who work in services and then reflecting this learning in the content you create.
• Developing creative content (including video) and copy for a wide variety of audiences, formats and purposes.
• Research key issues, sectors or audiences to inform content creation.
• Briefing and working closely with the designer on creation of materials.
• Supporting with the management of our content assets and library, including ensuring assets are kept up to date.
• Supporting with project management across content creation and communications planning, working closely with the Co-ordinator and others as needed.
• Supporting Star development workshops, focus groups and reference groups, by capturing notes and learning.
• Working closely with the Product Lead, Product Team, the Accessibility and Inclusivity Group and others across the organisation.

About You

As Copywriter you will have experience of creating copy and content for a variety of different channels and audiences.

You will also have:

• Ability to create and edit video content using tools such as Adobe Premiere Pro, Final Cut Pro, Vimeo, iMovie, Canva or Stream.
• Awareness of accessible language and formats for a wide range of audiences
• A systematic approach, excellent attention to detail and ability to redraft based on feedback
• Experience in briefing graphic designer and other creative partners.
• Awareness of person-centred, strengths-based, and trauma-informed approaches to supporting personal change.

Benefits include:

• Laptop and mobile phone provided for work purposes
• Generous pension scheme, flexible working arrangements, employee assistance programme
• 25 days’ annual leave plus bank holidays (pro-rata for part-time) & additional days at Christmas
• Opportunities for personal development  

About the Organisation

The organisation is a values-based Social Enterprise with a vision of a society in which people are enabled to thrive. They help homelessness, health, and social care providers improve services by creating engaging visual tools and promoting collaborative ways of working. We help to enable people to achieve their highest potential, by providing a suite of tools for promoting and measuring personal change called outcomes Stars.

People are the organisations greatest asset and they are committed to creating a happy, healthy, purposeful work environment in which everyone is supported and empowered to do their best work.  We strongly encourage candidates of all different backgrounds and identities to apply. Each new employee is an opportunity for the organisation to bring in a different perspective and strengthen team, and they are always eager to further diversify the organisation.

You may also have experience in areas such as Content Officer, Writer, Freelance Writer, Freelance Copywriter, Senior Copywriter, Marketing Officer, Brand Officer, Content Officer, Advertising Officer, Communications Officer, Digital Officer, Content Creator, Content Creation, Content and Communications, Marketing Content Officer, Digital Marketing Content Officer, Junior Content Officer, Freelance Content Officer, Junior Copywriter, Digital Content, Brand Content, Creative Content Officer, Journalist.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.

Contract: Fixed Term until March 2025, Part-time (2 hours per week)
Salary: Band 7 £11.95 per hour
Location: Home based/Remote working

What we do

As the national body for youth work, NYA has a dual function. We are the professional, statutory, and regulatory body (PSRB) responsible for qualifications, quality standards and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.

Our Digital Vision

By 2030, NYA envisions a digital youth work landscape where the extensive day to day use of technology and resources not only broadens our engagement with young people, but also respects and integrates their digital cultures and skills into our practices.
Youth workers will need to be skilled, equipped and informed to operate in this digital landscape as effectively as they do in real work environments.

About the Role

- This exciting new programme will support the development of Digital Youth Work nationally and as Digital Directors you will work with others to inform the design, development and testing of new and exciting youth work opportunitie
- We are seeking enthusiastic and imaginative youth ambassadors who are passionate about the world of Digital Youth Work to join us as Digital Directors.
- Whether you are into gaming, social media, virtual reality or just interested in Digital Youth Work, as Digital Directors we need your thoughts, ideas and energy to help shape the future of Youth Work!
- The successful candidates will work with young people across England to identify needs and gaps in youth provision and young people services. These roles will focus on engagement and participation with young people, supporting them to review their services, needs and explore digital opportunities to develop their local digital youth service provision.

The role will see each Digital Designer meeting various youth groups online, and on occasions face to face, consulting with the young people who are attending. In addition, there will be a commitment required for the Digital Designers to attend training offered to support them in their work with the young people.

Join us on this exciting journey to empower young people through digital youth work!

As an NYA Digital Director, you will have the opportunity to make a positive impact on young lives while exploring the potential of digital technologies to shape the future of youth work.

As a Digital Director you will

- Be part of an exciting new team of 15 Digital Directors (Youth Ambassadors) who will work with at least 225 young people to identify needs and gaps in youth provision and young people services.
- Have the opportunity to explore, test, review and implement cutting-edge digital technologies, including VR, AR, AI, gaming, and social media platforms.
- Work closely with young people from various communities across the country. Your role will involve reviewing and enhancing their local digital youth work offer. This will include brainstorming creative ideas, designing engaging digital content, and providing valuable insights to improve digital services and experiences for young people.
- Work with local youth services and young people service providers to review their current digital (and in-person) services, identify gaps and to create a plan to develop digital youth work opportunities to fill the identified gaps.
- Attend national events and complete NYA training to enhance your skills and knowledge, supporting you on your own journeys to adulthood.
- Support the development of training and skills development for youth services and service providers.
- Work as a team to evaluate and measure the overall success of the work.
- Please download our applicant pack to find out more about the role and requirements,

How to apply

If you wish to apply for this position, please use our online application process to submit the following by 23:59 on 22nd December 2023.

An up to date CV setting out any jobs, responsibilities and achievements.
A covering letter (maximum two sides) explaining why you would like this role and use the 'About You' section to show how you would be a great Digital Director!
Please note that the covering letter is an important part of the application and we will not accept CV’s without one.
Diversity monitoring information – The Hireful ATS will ask for this optional data which will be stored separately and anonymously.

Help to apply

We are aware that for some people this may be the first time applying for a job, below are some links to follow for guidance on creating a CV and hints and tips on writing personal statements and covering letters.
CV Advice - Youth Employment UK
Tools, Guides & Support (continued) – Amplifi

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