Crm manager jobs

Organisational Vision & Context:

At TLG, we’re on a bold, pioneering journey toward 2030 - reshaping how we think, plan and operate so we can deliver our vision with agility and impact. Rooted in our conviction of “Fulness of life for every child, no matter what struggles they face,” and our mission to pioneer unique and relevant approaches for churches everywhere, we see technology as the accelerator that will turn vision into reality. ​​

This is an exciting time to join the team. In response to the growing mental and emotional health needs of children and young people, TLG is exploring two major initiatives: Therapeutic Hubs in churches and schools, and a UK‑wide Coaching Network that equips ministry leaders to work therapeutically with children. Together, these initiatives strengthen the local church’s ability to connect with children and families and extend the reach of compassionate, evidence‑informed support. ​

To make this possible, efficiencies and innovation must be at the forefront of how we work - streamlining processes, embedding digital solutions, and leveraging technology to unlock capacity and accelerate change. ​

This Role’s Impact:

As CRM and Systems Lead, you’ll be responsible for the design, development and ownership of TLG’s Power Platform solutions, with a focus on Dynamics 365 configuration, Power BI reporting, and Power Automate workflows. This role bridges user needs with technical delivery, ensuring digital tools are intuitive, scalable, and aligned with organisational goals. You will lead the development of user-centred digital solutions and play a key role in shaping TLG’s data strategy and digital transformation, enabling TLG to scale innovation across programmes and giving our teams the tools to move fast with confidence.

If you’re a pioneer who loves collaborating across functions and turning complex needs into elegant, scalable tools, this is your invitation to accelerate TLG’s next chapter!

TLG is a Christian charity and, as a team, we want to bring our faith to the work we do; as such, we are recruiting an individual with a strong and vibrant Christian faith. We would welcome applications from candidates from diverse backgrounds to enable us to better reflect the needs of the communities we serve.

Hours: Part-time, 22.5 – 37.5 hours per week (0.6 – 1.0 FTE)

Closing Date: Sunday 19th April

Initial Interviews: Wednesday 22nd April – Online

Final Interviews: Tuesday 28th April – at our National Support Centre in West Yorkshire

THE ROLE

Job Title: Head of CRM

Reports To: Chief Executive

Location: Remote and hybrid working (occasional travel to SportsAid Head Office)

Salary: £60,000 per annum FTE; pro-rated to £36,000 per annum for 3 days/week

Contract: Permanent; part-time

Hours of work: Part-time position, approx. 21 working hours a week (3 days per week), some evening work may be required from time to time, reasonable flexible work options are available.

CONTEXT & PURPOSE OF ROLE

SportsAid is currently implementing Salesforce Nonprofit Cloud as our new organisation-wide CRM platform to strengthen engagement with athletes and their parents/care-givers, supporters and funders, partners, alumni, volunteers and other key stakeholders.  The Head of CRM will provide strategic and operational leadership for the charity’s CRM function.  

Initially the focus of the role will be to realise the value of the implementation, including adoption, embedding ways of working and processes across teams, improving data quality, refining reporting, ensuring good system governance and optimising organisation-wide usage. 

Longer term, the role will develop and lead a CRM roadmap, identifying priorities and enhancements for future development and planning the strategic evolution of our new CRM ecosystem and long-term sustainability of our Salesforce Nonprofit Cloud platform.

You will lead organisational change, embed best practice CRM processes, ensure high-quality data governance and maximise the value of CRM insights to support fundraising, programme delivery, marketing, partnerships and impact reporting.

BACKGROUND

Founded in 1976, SportsAid is a national charity that provides recognition and financial help to emerging young talented sports people – the next generation of British sporting heroes and heroines – often at a crucial time in their personal and sporting development. 

SportsAid’s Mission is to champion and support the next generation of athletes to fulfil their potential in sport and life.

We put athletes first.  We champion fairness and inclusion.  We work together.  We are ambitious and accountable. 

We bring together partners, supporters and alumni to provide financial help, trusted guidance and belief – particularly at the moments when staying in sport becomes hardest.  For decades, we have been side by side with Britain’s greatest emerging sporting talent, from Mo Farah to Jessica Ennis-Hill to Ade Adepitan, Paula Radcliffe and so many others to give them vital support before they became Olympian and Paralympian stars. 

SportsAid manages and delivers several programmes of support including SportsAid Athlete Awards, the Talented Athlete Support Scheme (TASS), the Diploma in Sporting Excellence (DiSE) and Backing The Best.

KEY RESPONSIBILITIES

 CRM Strategy & Leadership

• Champion CRM adoption across all function areas.
• Serve as the internal subject matter expert on CRM best practice.
• Lead continuous improvement and optimisation of the platform.
• Develop and deliver a multi-year CRM roadmap aligned to organisational strategy.
• Act as Product Owner for Salesforce Nonprofit Cloud.

 Salesforce Nonprofit Cloud Implementation & Optimisation

• Lead final configuration, rollout and optimisation of:

• • Constituent management
  • Fundraising and donation management
  • Grants management
  • Beneficiary engagement
  • Programme and impact tracking

• Configure and manage:

• • Custom objects, fields, page layouts, record types
  • Validation rules and automation
  • Reports and dashboards
  • Permission sets and role hierarchy

• Oversee integrations (eg website forms, email marketing platforms, finance systems, payment gateways).
• Manage sandbox environments, release cycles and change control.
• Liaise with external Salesforce implementation partners where required.

 Data Governance & Compliance

• Develop and enforce data governance policies and procedures.
• Ensure compliance with:

• • UK GDPR
  • Fundraising Regulator guidance
  • Charity Commission reporting requirements

• Maintain data integrity, security and role-based access controls.
• Implement duplicate management, data cleansing and quality assurance processes.
• Develop data retention and archival policies.

 Reporting, Insight & Impact Measurement

• Develop organisation-wide reporting frameworks.
• Build dashboards to support:

• • Fundraising performance
  • Beneficiary progression
  • Partner engagement
  • Impact reporting

• Ensure reliable KPI tracking aligned to Board reporting requirements.
• Support data-driven decision making at SMT and Board level.

 User Adoption & Training

• Develop and deliver a CRM training strategy for all staff.
• Create user guides, process documentation and onboarding materials.
• Provide ongoing support and troubleshooting.
• Establish and support CRM ‘champions’ (super-users) across function teams.
• Monitor adoption metrics and address any resistance to change.

 Supplier & Stakeholder Management

• Manage relationships with Salesforce partners and third-party vendors.
• Oversee licence management and budget control.
• Contribute to digital transformation projects across the charity.

ESSENTIAL SKILLS & EXPERIENCE

 Experience

• Substantial experience of a similar role within a UK charity (essential).
• Experience with:

• • Marketing Cloud Account Engagement (Pardot)
  • Experience Cloud
  • Payment integrations (eg Stripe, FinDock)
  • Grants management workflows

• Experience managing small CRM or data teams.
• Understanding of impact measurement frameworks in sport or social change.

Salesforce & Technical Expertise

• Significant experience administering Salesforce Nonprofit Cloud (or NPSP).
• Salesforce Administrator certification (ADM-201); ideally Salesforce Advanced Administrator certification.
• Strong understanding of:

• • Data model architecture
  • Schema design and object relationships
  • Flow automation (Salesforce Flow)
  • Validation rules and approval processes
  • Reports and dashboard development

• Familiarity with managing integrations using APIs, middleware or tools such as:

• • REST/SOAP APIs, Zapier or similar
  • Marketing automation integrations

• Experience in implementing and managing Salesforce Applications.
• Experience managing CRM data migrations.
• Understanding of role hierarchy, profiles and permission sets.

 CRM Leadership Experience (ideally involving Salesforce)

• Proven experience leading CRM implementation or major system transformation.
• Experience developing CRM strategies in a UK charity, membership or sport organisation.
• Experience driving organisational adoption and behavioural change.
• Demonstrable success improving CRM data quality and insight capability.

 Data & Governance

• Strong understanding of:

• • UK GDPR and data protection principles
  • Data governance frameworks
  • Information security best practice

• Experience implementing data quality monitoring processes.

Project & Change Management

• Experience managing system rollouts and phased releases.
• Familiarity with Agile or iterative delivery approaches.
• Strong stakeholder engagement skills across technical and non-technical audiences.
• Ability to translate operational needs into technical CRM solutions.

 Communication & Leadership

• Excellent written and verbal communication skills.
• Ability to influence senior leaders and Board members.
• Strong facilitation and training capability.
• Collaborative, solutions-focused and pragmatic approach.

 Personal Attributes

• Strategic thinker with strong operational delivery capability.
• Highly organised with attention to detail.
• Comfortable working in a growing and evolving organisation; happy to be ‘hands on’.
• Passionate about the power of sport to change lives.
• Committed to inclusion, diversity and safeguarding principles.

WHAT WE OFFER

• The opportunity to lead SportsAid’s digital transformation to ensure the charity is enabled to make a lasting impact on the lives of young athletes and their families.

• A collaborative, supportive working environment where your ideas and contributions are valued.

• Professional development opportunities to enhance your skills and grow within the role.

• Flexible working: reasonable flexible, remote and hybrid working options are available.

• Salary: a FTE salary of £60,000 per annum; pro-rated to £36,000 for 3 days/week.

• Pension: SportsAid makes a contribution of 3%, and the employee makes a minimum contribution of 5%.

• Healthcare: membership of the SportsAid private health insurance scheme is available for the employee with premiums paid by SportsAid.

• Cycle to Work Scheme: available to all staff. 

• Death in Service Benefit: inclusion in company scheme. 

• Season ticket loan: an interest free loan is available to all staff.

• Holidays: 25 days per year, plus Bank Holidays, increasing by 1 day for each year of service, up to 30 days (pro-rated for part-time roles). 

APPLICATION PROCESS

Please apply with your CV and a one page cover note on how you meet the essential criteria – the application deadline is by 5pm on Friday 17th April 2026.

On receipt of your application, you will be sent a confidential equal opportunities form, which all applicants will be asked to complete.  Shortlisted applicants will be notified by Wednesday 22nd April 2026 to have a preliminary online conversation with the recruiting panel (including the Chief Executive and the database implementation consultant).

Interviews will be held in person on Thursday 30th April 2026 at the SportsAid office in London.

SportsAid recognises that certain sections of the community have been affected by structural inequities and may be denied the opportunity to participate equally and fully in sport at all levels. SportsAid as an organisation believes our role is to remove the barriers that our most under-served, at risk and minoritised groups of young people experience when trying to access sport and physical activities.

SportsAid therefore positively welcomes, and seeks to achieve, diversity in our workforce and that all job applicants, volunteers and employees receive equal and fair treatment. We positively encourage applications from all candidates regardless of age, race, ethnicity, gender, disability, marriage and civil partnership status, gender identity, background, religion, faith, sexual orientation, maternity status, pregnancy, belief or nationality.

NOTES:

The SportsAid office is in London, but this role can be based remotely.

As the role may involve indirect, online contact with young people, the appointee will be required to undergo an enhanced DBS check in relation to the post.  

We have an exciting opportunity for an experienced Salesforce Administrator to play a key role in the next phase of our organisation-wide Salesforce rollout. Having successfully implemented Salesforce for donor management, we are now expanding the platform to support our international field operations. 

Working as part of our International Salesforce team, you will configure a brand‑new Salesforce NPC platform, integrate it with our existing NPSP donor system, and provide day‑to‑day support to users across 18 countries. You’ll be a Salesforce product champion - triaging support tickets, delivering configuration changes, supporting testing, and helping drive continuous improvement across the organisation. 

This is a highly collaborative role, working closely with our Salesforce Developer & Product Owner, Project Manager, and stakeholders around the world. Occasional travel to our London office and internationally may be required. 

About you 

You are a certified Salesforce Administrator with strong experience building and configuring Salesforce from scratch. You’re a confident communicator, an excellent problem solver, and comfortable supporting and training users in an international environment. Experience with NPSP and / or NPC is required. You must be a fluent English speaker with the right to work in one of the following countries: UK, Albania, Bosnia-Herzegovina, Bulgaria, Denmark, Germany, Moldova, Netherlands, Norway, Romania or Ukraine. 

About us 

Mission Without Borders is an international Christian organisation working with poor and marginalised families and children across Eastern Europe. We support communities through practical, emotional, and sustainable development initiatives - serving people regardless of religion or ethnic background. 

Rewards and benefits 

• Up to 30 days annual leave plus bank holidays 

• Pension scheme 

• Flexible working, with occasional travel 

Help develop a new international Salesforce platform, transforming the lives of families, children, and communities in Eastern Europe. Working with 18 countries, this is a real opportunity to make a difference. 

We are looking for a CRM & Data Officer to take ownership of HorseWorld’s supporter data and CRM system—ensuring it is accurate, compliant and actively enabling our fundraising to grow.

At HorseWorld, we believe in the power of horses to change lives.

For over 70 years, we’ve rescued, rehabilitated and rehomed horses, ponies and donkeys in need. Today, that work reaches further—through our Discovery programme, we partner rescued horses with children and young people who are struggling in mainstream education, helping them rebuild confidence, connection and a sense of possibility.

We are growing our impact, and with that comes the need for strong foundations.
Behind every donation, every supporter, every horse and every young person we reach, there is data we must be able to trust.

This role sits at the heart of that.

The Role

This is a pivotal role within our fundraising team. You will be the person who makes sure our systems work, our income is correctly recorded and reconciled, and our data is handled with care and integrity.

You will work closely with fundraising and finance colleagues, and with the CEO, to ensure that our data not only meets regulatory requirements, but supports better decisions, stronger relationships and increased income.

This is not just about maintaining data.
It’s about making it useful.

Key Responsibilities

CRM & Data Management

• Own and manage HorseWorld’s CRM system, ensuring data accuracy, integrity and usability
• Act as system administrator and lead on any future development or upgrades
• Produce reports and insights to support fundraising performance and decision-making
• Support colleagues to use the CRM effectively through guidance and training

Data Protection & Compliance

• Work with the CEO to ensure compliance with GDPR and relevant fundraising regulations
• Act as a key point of contact for data protection queries and audits
• Maintain clear processes, documentation and staff understanding of data responsibilities

Fundraising Operations & Financial Reconciliation

• Reconcile all fundraising income through the CRM with the Accounts team on a monthly basis
• Ensure all income streams (online platforms, standing orders, events, etc.) are accurately recorded and monitored
• Support fundraising activities and events with data and financial processes

Gift Aid

• Manage and improve Gift Aid processes to ensure efficiency and compliance
• Submit accurate monthly claims and maintain robust records
• Ensure readiness for HMRC inspection at all times

Lottery Administration

• Record and monitor lottery income
• Complete required returns to the Gambling Commission
• Ensure compliance with all relevant regulatory requirements

About You

You are someone who takes pride in getting things right.

You are naturally organised, detail-focused and comfortable working with data, systems and processes. You understand that accuracy matters—not just for compliance, but because it underpins trust, income and impact.

You are equally comfortable working independently and as part of a team, and you bring a practical, problem-solving mindset to your work.

You don’t just keep systems running—you look for ways to make them better.

Experience & Skills

Essential

• Experience working with CRM systems and managing data accurately and systematically
• Strong Excel and IT skills
• Experience in administrative roles involving finance and/or donor data
• Confidence in reconciling income and producing reports
• Ability to manage multiple priorities and meet deadlines
• Strong attention to detail and analytical thinking

Desirable

• Experience in a fundraising or charity environment
• Knowledge of Gift Aid and charity income processes
• Experience with Beacon CRM or similar systems
• Understanding of GDPR and data protection requirements

Personal Qualities

• Aligned with HorseWorld’s values: Caring, Collaborative, Proactive, Adaptable, Inclusive
• A collaborative team player who builds strong working relationships
• A proactive problem-solver with a “can do” attitude
• Comfortable taking ownership and working with minimal supervision
• Motivated by the impact of our work with horses and young people

Why This Role Matters

Every donation we receive, every supporter we engage, and every programme we deliver relies on data being accurate, compliant and usable.

In this role, your work will directly support:

• the growth of our fundraising income
• the strength of our supporter relationships
• and ultimately, the number of horses and young people we can help

It’s a role with real responsibility—and real impact.

Role Purpose

To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.

Key Responsibilities

Email and CRM marketing

· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.

Product leadership

· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.

Analysis and insight and performance

· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation.  Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making. 

Consultancy and stakeholder management

· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.

Digital marketing project management

· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.

Person Specification

Core Knowledge

· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.

· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities

· Excellent understanding of email copy and content best practice

· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice

· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.

Essential Skills

• Data analysis and converting this to actionable strategies
• Excellent stakeholder management and relationship building skills
• Able to influence decisions, demonstrates collaborative approach
• Ability to think strategically and practically deliver
• Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment

· Problem solving approach, giving strategic direction

· Process review and improvement skills

Key Experience

• Leading and delivering digital projects and outcomes
• Leading email strategy and function
• Ensuring best practice and compliance
• Performance measurement and reporting skills
• Team leadership
• Managing relationships with suppliers and agencies