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International Direct Marketing Creative Coordinator
Role Summary:
To work with the International Direct Marketing Manager to implement direct mail programmes that target existing and prospective donors across different PETA entities. This role is pivotal in driving innovation through data analysis, multi-channel integration, and creativity to enhance campaign development and fundraising income.
Position objective:
- To coordinate and deliver high-performing direct marketing campaigns across international markets, driving donor engagement and income growth
- To use data, testing, and creative thinking to continuously optimise campaigns and strengthen PETA’s fundraising programme
Term of employment:
Full-time, 12-month fixed-term (with hope to extend)
Location:
Remote in mainland UK
Salary:
£30,000 - £32,000
Reports To:
International Direct Marketing Manager
Primary Duties and Responsibilities:
- Act as the primary team member for managing and developing a comprehensive lapsed donor programme across PETA and other PETA entities
- Coordinate the direct marketing appeal delivery and selected appeals, including research, briefing, data selection, supplier liaison, and proofreading by using AI-supported tools
- Build and maintain integrated project schedules, ensuring all suppliers and colleagues are informed of timelines and deadlines
- Collaborate with print suppliers to identify cost-saving opportunities and share creative ideas early in the briefing process
- Liaise with the online team to strategically support mail appeals through coordinated email and social media campaigns
- Process invoices in line with agreed budgets and produce appeal cost reports
- Coordinate file storage and archival
- Analyse appeal data and response rates to generate insights and propose innovative, data-driven appeal ideas
- Development of non-specific appeal ideas, exploring opportunities in channels like the Vegan City Guides and our various Newsletters
- Support the production of performance reports to aid in strategic decision-making
- Develop and manage the welcome programme, with a strategic focus on improving long-term donor retention
- Proactively explore ways to use AI tools to improve efficiency, consistency, and speed in campaign delivery
- Build and maintain a comprehensive library of other charities' fundraising work across all channels
- Maintain campaign logs, departmental archives, and mailing samples
- Manage document storage and stock control
- Perform any other duties assigned by the supervisor
Required Skills and Qualifications:
- Advanced working knowledge of Microsoft Office, particularly Excel
- Proficiency in using a CRM systems (experience with Raiser’s Edge is highly desirable)
- Strong analytical skills with the ability to interpret data, analyse response rates, and translate findings into actionable recommendations
- Excellent organisational and project coordination skills with impeccable attention to detail
- Effective written and verbal communication skills, with experience in proofreading and briefing stakeholders
- Ability to prioritise a heavy workload, meet multiple deadlines, and work well under pressure
- A creative and innovative mindset with a passion for testing new ideas and strategies across different channels
- Demonstrated ability to take initiative, work with minimal supervision, and build effective relationships with internal teams and external suppliers
- Ability and willingness to work with AI tools, including ability to review, refine, and appropriately apply AI-generated outputs
- Willingness and ability to work on weekends occasionally to meet campaign deadlines
- Commitment to the objectives of the organisation
- Adherence to a vegan lifestyle strongly preferred
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
SEO London is an education and training charity that advances social mobility by empowering exceptional students to secure roles within competitive industries.
We are a UK charity that unlocks potential and transforms careers. We empower students and young professionals from underrepresented backgrounds, bridging the gap between untapped talent and the world’s most competitive industries. Since 2000, our alumni have excelled in top global firms, proving that access and opportunity drive success.
The Role
SEO Europe was launched in 2021, with its first France programme piloting in 2023. As we continue to grow our presence and impact in France, we are looking for a highly motivated Programme Coordinator to support the development and delivery of our student programmes and outreach initiatives.
We have a strong focus on gender balance and social inclusion and are seeking someone who is passionate about helping more female students and other underrepresented students from low-income backgrounds build successful careers in competitive industries, particularly within finance and investment management.
As a Programme Coordinator, you will play a key role in ensuring the seamless execution of all student-related events. This role involves gaining a comprehensive understanding of SEO London and SEO Europe’s programmes, the relevant industries, and integrating this knowledge within our organisation. You will liaise with students and partner firms to organise, execute, and promote successful events.
In collaboration with the team, you will provide recommendations for enhancements and innovations to improve the student experience, while upholding a high standard of customer care.
We are seeking a professional with a strong work ethic, who is adept at fostering robust working relationships and taking initiative in developing organisational processes. A thorough understanding of the French academic system and a genuine commitment to diversity and social mobility are essential.
This position offers substantial responsibility and opportunities for professional advancement.
If successful, you will sit within the France team of SEO Europe, where you will support the preparation and delivery of multiple impactful and engaging initiatives, such as:
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SEO Potenti’ELLE events: Celebratory events showcasing inspiring women leaders, introducing the long-term vision for our female leadership programme, Potenti’ELLE, and providing networking opportunities for mentors and mentees.
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France Finance Programme: A 6-month career readiness programme where master’s students benefit from educational Lunch & Learn sessions, industry insight sessions, coaching, soft skills training and access to internship opportunities at top investment banks, asset managers and alternative investment funds.
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SEO Europe Finance Academy: A 1-month immersive event taking place online and in Paris, and designed to educate and train students intending to secure summer and off-cycle internships, while providing authentic exposure to top employers and demystifying the industry landscape and application process.
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Student Outreach: Implementing outreach campaigns to help recruit more students from engineering schools and public universities across France.
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Alumni engagement: Help structure and manage alumni engagement initiatives in Paris
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Occasional trips to Paris to deliver in-person events and execute our student outreach strategy.
Responsibilities and Accountabilities
There are three main activities within the France team:
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Outreach (student recruitment)
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Programme Delivery (education and training events for students)
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Alumni engagement (event and community management)
The Programme Coordinator will serve as the administrative officer for the France team. You will support the team as needed and have specific responsibilities for identifying and onboarding students at business schools, engineering schools and universities across France, both online (social media, email marketing, webinars) and offline (in-person campus events and sponsored events).
You will also play a key role in executing our social media strategy and managing our presence across platforms such as LinkedIn, Instagram and WhatsApp.
Responsibilities include:
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Overall administration of student events, ensuring exceptional communication and coordination
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Event management, student and partner communication and coordination of all relevant stakeholders
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Posting job opportunities on our student portal and creating content for our newsletter
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Managing student queries and maintaining relationships
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Coordinating outreach programmes and managing our Student Ambassador network
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Identifying and onboarding students, while managing relationships with academic institutions and partners
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Maintaining working documents, event calendars and reports
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Thinking creatively to improve outreach programmes and support social media management
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Supporting the France team across programme delivery and partnership initiatives as needed
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Ensuring all information and student data is managed in accordance with GDPR guidelines and updated in Salesforce
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Running reports to track and monitor programme activity and events through the CRM
Person Specification
Skills and experience
We are looking for a proactive and highly organised individual who is passionate about diversity, inclusion and social mobility. The successful candidate will be comfortable working in a fast-paced environment, managing multiple priorities and building relationships with students, corporate partners and academic institutions.
You should be a strong communicator with excellent organisational skills, a collaborative mindset and a genuine interest in helping students access competitive career opportunities.
Skills and Experience
Essential
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Occasional travel to Paris
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Project management skills
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Interest in Diversity, Equity and Inclusion
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Strong understanding of employability skills
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Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
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Ability to use Microsoft Teams and Zoom
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Team player with a proactive attitude
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Strong communication, organisation, time management and listening skills
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Strong business writing and presentation skills
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Fluent in both French and English
Desirable
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Experience with CRM systems, ideally Salesforce
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Experience with databases and data analysis
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Outreach and networking experience
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Social media management experience
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Experience in communications and creating visual content
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Previous experience working with charities or associations focused on diversity and inclusion
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Experience working with postsecondary institutions or student clubs
Required qualifications
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University degree (any discipline)
Candidates without the required qualification will still be considered if they can demonstrate at least one year of relevant and relatable work experience in a similar role.
What we offer?
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Annual Leave: 28 days + Bank Holidays.
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Enhanced Family Friendly Policy.
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Flexible working (2 days in the office) and a lovely office space by Borough Station.
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Benefits:
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Employee Assistance Programme
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And more…
We are on a mission to prepare students from underrepresented backgrounds for career success through industry-specific education and training



The client requests no contact from agencies or media sales.


