About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Salary: £28,216 per annum (plus £5,023 London Weighting if you are based in London)
Location: Flexible - can be based in any of our Shelter Hubs around England or Scotland with remote/homeworking possible
Contract: Permanent
Hours: 37.5 hours per week
Please note, we are offering the opportunity to complete an apprenticeship in a related subject alongside this role.
Closing date: Sunday 12th May 2024 at 11:30pm
Do you have strong IT, administration and database management skills? Would you enjoy collaborating with others, providing support and sharing the knowledge you’ll develop around volunteering best practice. Then join Shelter as a Volunteering Administrator and you could soon be playing a vital role within our Volunteering Team.
About Shelter
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination, and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.
At Shelter we are united by our purpose to defend the right to a safe home; our enemy is the social injustice at the core of the escalating housing emergency. We believe to win that fight; we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.
We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.
About the team
The Volunteering Team is a collaborative and supportive team sitting within Shelter’s Equity, Inclusion & Culture Directorate. We are passionate about the positive impacts of volunteering for both individuals and causes and believe volunteers are a vital part of Shelter’s Fight for Home.
Shelter involves around 2,000 volunteers in our shops, offices and local communities. The Volunteering Team enable a coordinated and consistent approach to how we involve volunteers across Shelter and Shelter Scotland. We provide the insight, policies and best practice approaches to ensure all our volunteers have a quality volunteering experience.
About the Role
As a Volunteering Administrator, you will be essential to the coordination of the Volunteering Team’s work in developing a consistent, inclusive and high-quality volunteering offer. You’ll be delivering administrative support across the team, enabling smooth delivery of the service. This will include managing our busy Mailboxes, processing elements of volunteer recruitment and administrating our volunteer database, Better Impact. Working on the database forms a large part of this role; as well as routine tasks such as data reporting, you’ll be working on more in-depth database development. This includes leading on a piece of work restructuring the way our database is set up.
You’ll also be supporting volunteer managers through delivering training demonstrations on our database, creating process guides and providing advice. You’ll provide additional admin support across the Volunteering Team, including coordinating meetings and managing agendas. You’ll be a key member of the team with in-depth knowledge and understanding on volunteering processes and policies to promote our volunteering culture across Shelter and Shelter Scotland.
With this role, we can offer the option of completing an apprenticeship in a related subject. This will involve spending approximately 20% of your work time completing education/learning for the duration of the apprenticeship. We welcome applications both with and without interest in the apprenticeship.
About you
Having strong administration skills with confident use of databases is essential for this role. We’re looking for someone who is comfortable taking ownership in processes, including introducing and delivering new ideas, methods or processes. Having a proactive approach and the ability to manage time effectively while working in a fast-paced environment are all important too.
Also important for this role is having excellent communication skills and the ability to build relationships and work collaboratively with colleagues across our organisation. Experience of delivering training or presentations is a bonus, but more-so a willingness to develop your skills in this area. We welcome applications from people who have enthusiasm for the world of volunteering, whether that comes from a work environment or your own experiences of volunteering, and we’re happy to support your learning.
How to apply
Please submit both a supporting statement and a CV.
In your supporting statement, please address the ‘About you’ points outlined in the job description, detailing your relevant experience and giving specific examples using a STAR approach. Your supporting statement should also include an example of how you meet our behaviour:
- We prioritise diversity and have an inclusive and open mindset
Any applications submitted without a supporting statement will not be considered.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
Benefits
You will be joining an inclusive and supportive team who welcome people from all backgrounds. We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based on your merit.
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
Shelter helps millions of people every year struggling with bad housing and homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to
turn to us for help. We’re here so no one has to fight bad housing and homelessness on their own.
Apply to be part of our team and be the change you want to see in society.
The client requests no contact from agencies or media sales.