Digital Acquisition Manager Jobs in Cambridge, Cambridgeshire
Are you passionate about driving significant growth in individual donor bases and income? I am currently working with a leading Health charity who are seeking an experienced Supporter Acquisition Manager to lead their efforts in expanding their reach and impact across various donor segments.
Job Title: Supporter Acquisition Manager
Salary: £40,000 to £45,000
Home-based position offering flexibility and hybrid/remote working options
Charity cause: Health Charity
Contract length: 12 months
As a Supporter Acquisition Manager, you will:
- Develop and deliver annual plans and budgets for recruiting new donors through diverse channels.
- Lead an effective direct marketing donor acquisition programme, ensuring maximum income within budget constraints.
- Shape and implement mass marketing plans for cash, regular giving, and lottery programmes.
- Drive growth through direct mail, telemarketing, digital, face-to-face, and other effective techniques.
- Work with the Head of Growth and Acquisition to strategise and capitalise on growth opportunities.
- Provide motivational leadership to the Supporter Acquisition Officer, driving both objective achievement and professional development.
- Work closely with cross-functional teams to base decisions on the best available insight and analysis.
- Continuously evaluate product performance and use data-driven insights for decision-making and improvement.
Why You?
- Experienced marketing/fundraising professional with success in reaching income targets.
- Direct experience in high-volume, multi-channel reach and response campaigns.
- Strong understanding of acquisition techniques and strategies, with knowledge of relevant charity/marketing legislation.
- Innovative thinker with a keen eye for detail and ability to adapt plans for achieving targets.
- Skilled relationship builder, communicator, and influencer with motivational leadership capabilities.
If you feel you have the experience necessary to make a success of this role and would like to have a further chat then apply within.
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
We are looking for a Partner Engagement Manager to promote and develop the work of Family Fund, and contribute to our profile within the disability sector in Wales.
Are you looking for a role where your skills can directly benefit families raising disabled or seriously ill children and young people?
The role
As Partner Engagement Manager you will promote and develop the work of Family Fund in its reach to families. You’ll also contribute to its profile within the disability sector in Wales and with key Government/political stakeholders.
You will proactively work with a wide range of public, private and third sector organisations. Your goal will be to ensure Family Fund’s strategy is understood, and that mutually beneficial relationships are formed. In addition, you will seek out opportunities which allow Family Fund to achieve its key priorities, deliver added value for funders, and secure positive outcomes for our beneficiaries.
You will be acknowledged as a senior Family Fund representative across the disability sector, deputising for the Group CEO, or Directors on committees and at events as required.
Finally, you will build effective partnerships and proactively develop activities with key organisations across public, private and third sectors.
If you join us, you’ll be:
- Ensuring that Family Fund’s profile remains high amongst key organisations.
- Promoting the support offered by Family Fund to support demand generation, including targeted work in relation to our Equality, Diversity and Inclusion objectives.
- Being Family Fund’s key point of contact for all partners and stakeholders in Wales.
- Engage in sector working groups and consortia to help secure improved support for families raising disabled children.
About you
For this role you will need to have experience of presenting to external stakeholders and representing an organisation in a professional capacity. You’ll also need experience of managing budgets and delivering projects.
To be successful in this role you will need to be self-motivated and be able to engage positively with different teams. You must be flexible, adaptable and resilient to work demands and change. This post is home based with regular travel.
About us
Family Fund is a great place to work for great people. We provide a challenging and rewarding working environment where every staff member can make their mark.
We are a values based organisation and we aim to show our values in all that we do. Read our staff stories here, and see how our staff display our values every day.
We commit to inclusion, equality and diversity and we welcome applications from all parts of the community. Family Fund is a Disability Confident Employer. We will invite to interview all disabled applicants who meet the requirements for the role. If you have a disability, and are happy to let us know, please highlight this in your covering letter. We have also signed the Armed Forces Covenant and we welcome applications from the Armed Forces Community.
How to apply
When you’re ready to apply, complete the online application and submit a CV and a covering letter. Your letter will need to explain what skills and qualities you would bring to the team.
For more information, please read and download the job description available on our website.
The successful candidate must complete pre-employment checks that meet the Baseline Personnel Security Standard. This includes a requirement to undergo a right to work check and employment history verification.
The client requests no contact from agencies or media sales.
We are looking for a confident and driven marketer who is eager to join a hard-working and ambitious direct marketing team. As the fastest growing medical research charity in the UK, we’re proud that the direct marketing team is continuing to produce highly successful campaigns, driving income and acquiring the most engaged new supporters.
Working with different teams across the charity, you’ll be planning, managing and delivering direct marketing campaigns across a range of media including digital and print. You’ll also work with external agencies on our face-to-face fundraising campaigns. Activities in the acquisition portfolio are diverse; from developing the donor’s online user journey to delivering motivational training to fundraisers across the country, your campaigns will drive income and attract new, engaged supporters to the charity.
As well as running the day-to-day campaign activity, the post holder will be responsible for compiling regular reports, across a range of financial and non-financial KPIs. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda.
The successful candidate will have a desire to learn and develop, as well as the confidence to whole-heartedly launch themselves into an energetic team with ambitious goals.
You’ll be part of a team that works across a multitude of channels; speaking to range of audiences with one theme in common – compelling people to support our work and bring about life-changing dementia treatments.
Main duties and responsibilities of the role:
Campaign Management
· Plan, manage and deliver successful campaigns across a range of channels including face-to-face, digital and print.
· Successful management of fundraising agencies and suppliers; ensuring relationships are effective and productive.
· Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.
· Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activities, to include mystery shopping and call listening.
· Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.
· Donation page monitoring, reporting and development, to include looking at ways in which to improve the donor’s online user journey.
· Continuous improvement through test and learn principles across all activities.
· Integration of campaigns across the charity to drive maximum value.
· Development of compelling communications and materials to support all activities.
Planning and Budgeting
· KPI tracking, trend analysis and interrogation of results at all levels.
· Live programme optimisation to ensure targets are met.
· Input to annual planning and development of individual giving campaigns.
· Assist Direct Marketing Manager with compilation of detailed income and expenditure campaign budgets.
· Work with Direct Marketing Manager in developing the Acquisition programme and strategy.
· Input to monthly forecasting and regular reporting across a range of financial and non-financial KPI’s.
Finance and Reporting
· Ensure daily campaign tracking and reporting.
· Routine end of campaign reviews and analysis.
· Ongoing reporting on long-term success measures such as attrition and ROI.
· Invoice reconciliation and processing for timely payment.
· Non-financial KPI trend reporting - such as opt-in rates and quality scoring.
What we are looking for:
· Reporting and ability to understand complex data sets.
· Understanding of compliance in fundraising.
· Campaign management.
· Briefing and working with external suppliers.
· Direct marketing across a range of media and routes to market.
· Copy writing and proof reading.
· Good organisational skills and the ability to prioritise workload.
· Focus on results and continuous improvement.
· Excellent attention to detail.
· Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
· Agency management skills.
· Use of CRM or database systems.
· Strong team player and self-motivator.
· Flexibility to work some unsocial hours and willingness to travel independently.
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £29,000 per annum, plus benefits
Please download the Vacancy Pack for more information.
The closing date for applications is the 6th May 2024, with interviews likely to be held week commencing the 13th May 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised as part of the selection process. Should you need any adjustments at either the application or interview stage, then please do contact us via our website.
How to apply:
Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK:
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:
• 48th in the 100 Best Large Companies to Work For in the UK.
• 19th in the 100 Best Companies to Work For in the East of England.
• 3rd in the 50 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.
ARUK really does look after its people, where you will be able to add value and make a difference.
To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK
The client requests no contact from agencies or media sales.
Job description
The Cleft Lip and Palate Association (CLAPA) is the national charity for people affected by cleft lip and palate in the United Kingdom.
CLAPA supports people affected by cleft to take control of their journey, connect with others, and use their voices to impact the future of care. Our vision is that no one affected by cleft lip and palate in the United Kingdom will go through their journey alone.
We are seeking a Fundraising Coordinator (Individual Giving) to join our small but dynamic Fundraising team.
The role requires excellent donor care and stewardship skills. All forms of communication will be required including the proactive use of digital channels such as the website and social media platforms.
The Individual Giving Fundraiser will play a vital role in increasing income from our existing supporters. You will support donor acquisition as well as taking the lead on retention of our supporters across multiple channels including cash appeals, regular giving, lottery and in celebration giving. The role will also support the Head of Income in the delivery of a legacy and major donor program.
You will develop and deliver excellent stewardship programmes that drive retention by deepening audience understanding of the challenges that people affected by cleft face and the impact that their donations make. Using data and insight, you’ll deliver compelling campaigns, with people affected by cleft right at the centre. You’ll use creative tools and techniques to demonstrate impact and inspire future action.
The ideal candidate is a creative and confident communicator who shares our values and our staff team’s dedication to supporting the UK cleft community.
How to Apply
Please read the Recruitment Pack in full and then complete the online Application Form linked within. For safeguarding reasons, we are not able to accept CVs.
Applications close: Monday 13th May at 12.00 (noon)
Interviews: Thursday 23rd May (via Zoom)
Start date: ASAP
The client requests no contact from agencies or media sales.