Digital and print campaigns designer jobs

Hybrid – within commuting distance of one of our campuses in Beckenham, Blackburn, Birmingham, Bradford, Bristol, Doncaster or Redcar

Shape the visual identity of a national organisation transforming education!

About us

The National Institute of Teaching (NIoT) has an unswerving commitment to high-quality, evidence-informed teacher education and is on a mission to improve the quality of teacher and leader development across the system.

About the role

At the National Institute of Teaching, we are working to improve the quality of teacher and leader development at a system level. We believe teaching is a fundamental societal good, a privilege and a responsibility, and we are looking for a Graphic Designer who will play a key role in shaping and delivering the visual identity of the National Institute.

Working closely with the Head of Communications and Engagement and wider Partnerships team, you will create high-quality, engaging visual content that supports our campaigns, programmes and brand.

You will be responsible for producing compelling design across a range of channels, including print, digital and social media, ensuring consistency and excellence across all outputs. With a strong eye for detail and creativity, you will help translate complex ideas into clear, engaging and accessible visual communications.

This is an exciting opportunity to contribute to a growing organisation, helping to elevate our brand presence across the education sector and ensure our communications stand out in a competitive landscape.

As part of the application process, please submit a portfolio of your work to us by 31 August 2026.

This is a hybrid role, and it is anticipated that the postholder will work on campus one day per fortnight. We offer flexible working and would consider part-time hours for the right candidate.

Key benefits

• Generous annual leave – 27 days’ holiday a year (plus 8 bank holidays), rising to 33 days after five years’ service.
• Flexible working – we offer flexible start and end working times, with hybrid working in place for all roles.
• Pension – entry to the Local Government Pension Scheme.
• Salary sacrifice schemes – we offer salary sacrifice schemes for bikes, cars and tech!
• Lifestyle benefits – we offer discounts on gyms, cinema, retail and much more!
• Parenthood leave – we offer above the statutory minimum for maternity, adoption and paternity leave.
• Working environment – we have a stimulating, supportive and rewarding working environment with a dedicated team of like-minded professionals.
• Support – our Employee Assistance Programme (EAP) provides confidential support for employees on personal or work-related matters.
• Development – we fully support the development of our staff and ensure that you have a high level of continuous professional development.

We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.

For more information and to apply, please visit our vacancies page.

Closing date: 31 August 2026.

We reserve the right to close this vacancy early if we receive a high volume of applications.

As a condition of employment, this post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and an Occupational Health Check.

INTRODUCTION TO THE ROLE

iniva is seeking an experienced, thoughtful and collaborative Website & Communications Manager to join our team at a pivotal moment for the organisation. The role sits at the heart of Living Legacies: Collaboration, Community and Radicality, a four-year National Lottery Heritage Fund project that activates iniva’s archive and connects it with communities through exhibitions, events, podcasts, oral histories and digital resources. Working at iniva is dynamic, creative and purpose driven. As a small organisation, we value people who can work confidently on their own initiative while collaborating closely with colleagues, freelancers and partners. This part-time role (3 days per week) is offered as a fixed-term contract over four years, with responsibilities evolving across the project lifecycle — from strategy and planning in the early stages to website redevelopment, major public programmes and legacy outputs in later phases. The Website & Communications Manager will work closely with the Project Manager and wider team to support clear communication, shared understanding and joined-up audience engagement. The role plays a key part in shaping how audiences encounter Living Legacies and iniva more broadly, ensuring communications are inclusive, accessible and grounded in the organisation’s values. We’re looking for someone who cares about creating more equitable cultural spaces and enjoys sharing stories that connect artists, archives, and communities.

IDEAL CANDIDATE

This role would suit a practical and organised communications professional with strong writing and digital skills. You will be a confident and clear communicator, able to produce engaging, accessible content for a range of audiences across web, email and social media. You will have experience working with websites, including contributing to or supporting a WordPress (or similar CMS) website redevelopment, and be comfortable collaborating with website developers to deliver user-friendly, accessible digital experiences. You will bring the ability to plan and coordinate work across multiple projects, managing timelines, contributors and priorities effectively. Experience supporting or overseeing freelancers such as PR consultants, graphic designers, photographers, videographers etc or external partners is helpful, alongside a collaborative approach and good organisational skills. We are particularly interested in candidates who bring transferable skills from other sectors, along with curiosity, initiative and a willingness to learn. You should be motivated by working in a small, purpose-driven team and be committed to inclusive, accessible communication. This role supports a multi-year heritage project focused on the histories and practices of Black and Global Majority artists. We particularly welcome applicants with lived experience and/or a strong interest in these areas, and a commitment to inclusive, anti-racist and accessible communication practices. We know that no one will meet every requirement. If you meet most of the criteria and feel excited by the role, we encourage you to apply

Role Purpose

The Website & Communications Manager will lead iniva’s communications for a four-year fixed-term
project (3 days per week), with responsibilities evolving across the project — from setting up systems
and plans in Year 1 to delivering public activity, website redevelopment and legacy outputs in later
phases.

Focusing on Living Legacies, the postholder will lead communications activity to grow and diversify
audiences while maintaining strong engagement with existing audiences. They will manage a small
communications team, including the Communications Coordinator, and coordinate different
freelancers over the life of the project, such as a PR Consultant, Website Developer and Podcast
Producer to deliver clear, consistent and values-led communication across the organisation.
Working closely with a freelance Website Developer and internal teams, the postholder will oversee
the redevelopment of iniva’s website, ensuring it is accessible, user-friendly and supports the
project’s digital content and long-term needs. They will also work collaboratively with the Senior
Fundraising Manager, Project Manager and Project Curator to ensure joined-up, timely storytelling that
reflects the aims of the project and supports audience engagement.

Project Specific Duties

The duties below reflect the role across its four-year term. Activity in Years 1–2 will focus on
communications planning, audience development, team coordination and early digital work. Website
redevelopment (Years 2–3) and press activity for exhibitions (Years 3–4) will increase in later phases.
Not all responsibilities will be active at the same time.

Communications Strategy, Planning and Audience Development

• To review, refine and deliver the Living Legacies Communications Plan in collaboration with the wider project team, ensuring alignment with audience development goals, legacy planning and funder expectations.
• To lead audience development activity for Living Legacies, balancing growth and diversification with the retention of iniva’s existing audiences.
• To ensure consistent application of iniva and Living Legacies brand, tone of voice and values across all communications outputs.
• To establish and maintain communications systems, workflows and standards to support effective delivery across the team and with external contributors.
• To manage marketing, communications and documentation budgets ensuring activity is delivered within agreed resources for the organisation.

Website Redevelopment & Digital Experience

• To provide oversight of the redevelopment of iniva’s website (2027-2028), working closely with the Website Developer and internal stakeholders to ensure the site meets accessibility standards, audience engagement objectives and digital preservation needs.
• To manage the Website Developer and relevant budget lines to deliver a user-friendly, accessible website that supports archival access, digital outputs and the wider public programme.
• To ensure the website reflects the interpretive aims of Living Legacies and supports long-term access to project outputs, including oral histories, exhibitions and archival content.
• To gather and commission content from project partners and programme leads to ensure inclusive, participant-led storytelling is reflected across digital platforms.

Content, Campaigns & Creative Management

•  To oversee the creation, scheduling and publication of engaging digital content for Living Legacies, working with the Communications Coordinator across social media, email newsletters and website updates to raise awareness of the project, grow and engage existing and new audiences, and share stories, opportunities and project milestones.
• To commission and manage promotional materials, including digital and print assets, working with graphic designers, photographers, videographers and other freelance creatives to create compelling content that reflects the project's values and reaches diverse audiences.
•  To provide clear briefs, quality control and sign-off for commissioned content, ensuring outputs are on brand, accessible, high quality and delivered on schedule, and support meaningful engagement with participants, partners and audiences.
• To coordinate the promotion of project events and exhibitions, including digital and print listings, invitations, ticketing and on-site communications logistics, helping to maximise attendance, participation and the visibility of Living Legacies across communities and partner networks.

Monitoring, Evaluation & Reporting

• To oversee monitoring and evaluation of communications activity for Living Legacies, drawing on digital engagement data across web, email and social media platforms to understand audience reach, engagement and impact.
• To lead on communications-related reporting for senior management, the Board and funders, working with the Communications Coordinator to collate insights, data and evidence that demonstrate impact, learning and audience development.
• To use evaluation findings to inform ongoing communications strategy, audience development activity and project learning.

Collaboration & Internal Coordination

• To work collaboratively with the Project Manager, Project Curator, Senior Fundraising Manager and wider iniva team to ensure consistent messaging, joined-up communications and coordinated project delivery across all strands.
• To support shared understanding of communications priorities across exhibitions, podcasts, oral histories and community engagement activity, ensuring coherence of messaging and audience experience.
• To contribute to a culture of knowledge sharing, collective responsibility and values-led working across the organisation.

Press & Public Relations

•  To provide oversight and be the main point of contact for press and media activity for LivingLegacies, setting priorities, approving messaging and coordinating delivery with the Freelance PR Consultant, annually for three major project exhibitions and public programme (2027-2030).
• Liaise with external PR consultants to support programme promotion, ensuring assets and information are shared accurately and on time.
• To support the development and approval of press materials, including press releases and image assets, ensuring clarity, consistency and alignment with project messaging and organisational values.
• To oversee media listings, press scheduling and coverage tracking, using insights to inform future communications planning in consultation with the PR Consultant.
• To ensure compliance with funder branding and visibility requirements, including National Lottery Heritage Fund acknowledgement guidelines.

General Duties (In common with all iniva staff)

• To support the philosophy, aims and objectives of iniva and to champion its work.
• To promote and support equality, diversity and inclusion for all staff, contractors, volunteers and stakeholders.
•  To uphold collective responsibility, knowledge sharing and team working across the organisation.
• To contribute to, and follow iniva’s organisational policies and procedures, particularly policies relevant to your defined responsibilities and area of work.
• To ensure proper record keeping, filing and archiving of all communications and documentation related to your area of work.
• To engage in continuing professional development, seeking to stay up to date with developments and best practice in your area of work.

Note: This is a description of the job as it is at present constituted. It is iniva’s practice to examine job
descriptions regularly and to update them to ensure that they accurately reflect the job required to be
performed, or to incorporate proposed changes.

PERSON SPECIFICATION

The postholder for this role should demonstrate the following qualifications, experience, skills and
knowledge:

Essential

• Proven experience developing and delivering a communications strategy, ideally for cultural or heritage projects.
•  Experience in website development or managing website redevelopment projects, including working with web developers on design, UX, accessibility and audience engagement.
•  Strong copywriting and editorial skills, with the ability to produce clear, engaging and accessible content across platforms.
•  Experience creating and scheduling content for digital channels, including social media, email newsletters and websites.
•  Understanding of accessibility standards for digital content (e.g. WCAG 2.2) and inclusive communication practices.
• Experience in line management of staff and commissioning or supervising freelance creatives — including PR professionals, website developers, graphic designers, videographers, photographers and content producers — to deliver high-quality, on-brand and accessible content.
• Experience coordinating press and media engagement, including drafting press releases and managing listings.
• Ability to collect and interpret digital engagement data (e.g. social media insights, email performance, web analytics) for evaluation and reporting.
• Strong organisational and time-management skills, with the ability to manage multiple deadlines and priorities.
• Collaborative approach and experience working across teams to ensure consistent, values-led messaging.

Applicants do not need agency-level PR experience; experience of coordinating or overseeing
press activity within a wider communications role is sufficient. We are not expecting candidates
to demonstrate equal depth across all areas; instead, we are looking for a strong overall match
against the Essential criteria.

Desirable

• Familiarity with iniva’s mission, and an understanding of visual arts, archives or Black and
• diaspora cultural heritage in the UK. Experience promoting exhibitions, podcasts, or public programmes within an arts or heritage
• context.
• Knowledge of web content management systems (e.g. WordPress), email marketing tools
• (e.g. Mailchimp) and marketing management tools (e.g. SocialBee and Hootsuite).
•  Experience producing or editing visual content using graphic design tools (e.g. Adobe Creative
• Suite, Canva and Figma), with an eye for layout, accessibility and brand consistency.
•  Experience developing or applying audience development strategies.
•  Understanding of digital preservation principles for online content.
• Experience creating inclusive, participant-led storytelling in partnership with community
• groups.
• Confidence in briefing designers and overseeing the production of promotional materials
• across print and digital.
• Awareness of brand compliance and funder visibility guidelines (e.g. The National Lottery Heritage Fund).

Note: Applicants cannot be expected to be equally strong on all the above criteria, but to provide
evidence across the range, in varying strengths and combinations. iniva are committed to supporting
staff in training and support to achieve the standards required to undertake the role.

 Key responsibilities:
The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support.
Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple
marketing channels, including direct mail, email, web, and telephone, towards an agreed income target.
The position holder also supports the development of fundraising plans, supporter
(customer) journeys, and the testing of new channels and messaging.
Cultivation appeals (60%)
a. Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside
freelance copywriters and designers, and managing print and fulfilment suppliers.
b. Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters.
c. Online landing pages: Build landing pages (using WordPress) to support individual fundraising and offline marketing appeals. Ensuring landing pages on the CBM website are integrated with offline appeals and are engaging to existing audiences. This includes utilising Search Engine Optimisation tools aimed at maximising online traffic and income.
d. Newsletters and prayer diaries: Lead on the planning and implementation of reporting back to existing supporters about CBM UK’s work as part of their donor journey, through delivering supporter newsletters, e-news, and prayer diaries, currently produced three times per year.
e. Internal briefings: Prepare internal marketing materials for colleagues and provide briefings for supporter facing teams ahead of each appeal.
f. Agency and freelancer management: Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, freelance copywriters and designers, print suppliers, and mailing houses. Evaluate and source new agencies and suppliers as appropriate.
High donor fundraising (20%)
a. High donor direct mail: Lead on CBM UK’s high donor fundraising programme, through planning and managing regular direct mail communications and fundraising asks to this segment of supporters, working towards achieving annual income targets.
b. Relationship development: Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including the planning,
briefing and reporting of personalised communications, carried out by the Supporter Relations team through phone, email, and post.
Planning and reporting (10%)
a. Analysis and reporting: Review appeal performance against key performance indicators (response rates, average value, net income) to report back and provide learnings to support decision making around future activity.
b. Data and CRM handling: Develop a good knowledge of the CRM system (SalesForce), including the creation of data briefs and appeal selections through the CRM, and ensuring clear recording and reporting of direct marketing activity.
Other (10%)
a. Sector knowledge: Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
b. Communication guidelines: Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
c. Compliance and data protection: Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
d. Collaboration and integration: Work alongside other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working. Ensure fundraising plans are shared across departments.

In developing and testing new fundraising approaches, messaging, and channels, the role holder is part of a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK. The role may also include occasional working out of normal office hours, agreed in advance, and occasional travel in the UK, as well as the possibility of travel internationall

Please download the recruitment pack for full details.

Role Title: Visual/Graphic Designer

Contract Type: Regular

Workstyle Arrangement: Hybrid 

Reporting To: Director, Creative

Department: Communications

Location: Mexico City, Bogota, and Rio de Janeiro

Team Name: Creative

All applications must include a resume, a link to a portfolio, and a cover letter. In your cover letter, tell us why you are interested in this role at the Open Society Foundations and how your design experience and values connect to our mission of advancing justice, equity, and human rights.

Role purpose: 

The Visual/Graphic Designer brings strong creative vision and technical execution to design and multimedia projects across web, mobile, social media, and print. The ideal candidate is fluent in the language of design systems, passionate about visual storytelling for advocacy, and excited to contribute to work that advances justice, human rights, and open societies.

Key responsibilities: 

• Design and deliver compelling creative for websites, social media, print materials, data visualizations, video narratives, and interactive applications.

• Lead the visual design and front-end execution of digital storytelling projects--ranging from standalone microsites and data tools to motion graphics and animations. 

• Collaborate closely with developers, writers, and campaigners to create wireframes, mock-ups, storyboards, and prototypes that clearly communicate design intent and user interaction.

• Uphold and evolve Open Society’s visual identity across all mediums, supporting both internal teams and external vendors to produce on-brand, high-quality creative work.

• Manage and maintain identity guidelines, visual style libraries, and design systems to support consistent and effective visual communication. 

• Source, edit, and produce visual content using photography and video to support campaign goals and brand messaging.

• Review and guide work from design contractors, consultants, and agency partners to maintain visual and strategic alignment.

• Participate in creative brainstorming, campaign development, and communications planning alongside a multidisciplinary digital team.

The ideal candidate

• Substantial experience in visual design, with a portfolio that includes both static and interactive work.

• Strong proficiency in design tools such as Adobe Creative Suite, Figma, and motion/video tools like After Effects or Premiere. 

• Experience designing for: web and mobile platforms, with a basic understanding of HTML/CSS and responsive design principles.

• Knowledge of UX/UI principles and experience collaborating on interactive or data-driven products.

• Comfort managing brand systems and working with design partners or vendors.

• Excellent visual communication skills with a passion for turning complex ideas into clear, accessible visuals.

• Commitment to social justice, equity, and human rights. 

Travel

• Travel is required. Travel frequency depends on the role requirements.

Language

• Fluency in English and the local language of the office location.

What we offer

• Exceptional opportunities to learn, grow, and make an impact; from a generous annual professional development allowance for every employee to onsite training and learning conversations with visiting experts. 

• Excellent benefits and perks to promote well-being and a healthy work-life balance, including: 

• Generous time off and flexible work arrangements. 

• Employer-paid health insurance and dental plans for individuals and families (no employee contribution required). 

• Exceptional retirement savings plan (non-contributory for employees) and life insurance. 

• Progressive paid parental leave, reproductive and family planning support, and much more. 

• A commitment to nurturing a diverse and inclusive workplace, so you can bring your whole self to work and make a positive impact. 

Description of the organization 

Open Society Foundations aim to establish vibrant and inclusive democracies where governments are accountable to their citizens. Our operating model organizes grantmaking around specific, time-limited projects, developed alongside support for established partners, enabling us to respond swiftly to emerging needs. We are committed to promoting human dignity, equality, and rights; reimagining democratic ideals and practice; and advancing equity in governance systems. 

Guided by our founder’s values and the belief in the art of the possible, we engage directly with global entities, individuals, and policymakers through grants, advocacy, impact investing, and strategic human rights litigation to drive positive change. At the heart of our mission is a deep commitment to rights, equity, and justice, inspiring every action we take.

Additional information 

Open Society Foundations is committed to building an inclusive workforce that reflects the communities we serve. We actively seek applications from talented individuals across all backgrounds, identities, and life experiences. Each candidate is evaluated solely on their unique qualifications without regard to race, age, sex, religion, ethnic origin, nationality, gender, sexual orientation, disability, pregnancy, or any other legally protected characteristics. 

We are committed to providing reasonable accommodations for candidates with disabilities. 

Competitive rates of pay apply.

Open Society Foundations is committed to advancing diversity, equity and inclusion, and to building a diverse staff that reflects the movements, issues and communities that our mission serves. Candidates from all underrepresented backgrounds, identities and communities are encouraged to apply.   

We are committed to providing reasonable accommodations to applicants and colleagues with disabilities.

About the Role:

We are looking for an experienced Creative Copywriter with a talent for developing compelling campaign concepts and communications that inspire action, deepen engagement, and grow fundraising income across audiences and channels.

Working as part of a friendly creative team alongside two designers, another copywriter, and a creative manager, you will develop strategically effective copy for fundraising campaigns, brand storytelling, digital marketing and supporter communications. You will play a key role in translating complex global issues into galvanising, accessible, human-centred narratives that motivate our audiences into action.

This role is ideal for someone with a deep desire to drive positive change and who combines excellent writing skills with strong conceptual thinking. You should be adept at tailoring narratives to resonate with diverse audiences, adapting your approach to meet differing needs and contexts.

Accountabilities:

Strategic storytelling and narrative

• Create engaging stories and case studies from raw transcripts and content gathered from across the organisation.
• Transform impact data and programme information – including methodology, context, needs, results and learning – into emotionally resonant narratives aligned with Practical Action’s strategic objectives.
• Ensure Practical Action’s tone of voice consistently reflects our organisational values and ethos, while embedding ethical storytelling standards across our communications.
• Convey Practical Action’s unique approach and value proposition in impactful, galvanising ways that further our mission to start the big changes the world urgently needs.

 Campaign development and delivery

 Develop original creative concepts for fundraising and brand campaigns that express the distinctiveness of Practical Action in a galvanising way.

• Collaborate with others in the creative team, the wider marketing directorate, and colleagues across the organisation to plan and deliver impactful multi-channel work.
• Write insights-based and results-oriented copy for a range of applications and audiences, including print and digital fundraising appeals, email and website content, and video scripts.
• Work collaboratively with multiple teams to shape campaign messaging, from initial concept through to production and sign-off.

 Brand tone of voice and stewardship

 · Maintain a consistent, compelling and emotionally resonant tone across channels, while adapting style and storytelling angles for different audiences, including individual giving supporters, institutional donors, and corporate and philanthropic partners.

· Bring our brand personality principles to life through your work, modelling best practice and championing their application across the organisation.

· Demonstrate a proactive, collaborative and strategic approach across all projects and tasks, identifying opportunities to strengthen the impact and quality of our communications, and supporting colleagues in developing their skills.

The Creative Copywriter will be expected to:

 Influence and constructively challenge stakeholders to strengthen creative output and campaign effectiveness.

Build strong, collaborative relationships with colleagues across the Fundraising, Marketing & Communications directorate, and beyond, to develop impactful results-focused campaigns and insights-based storytelling.

Work closely with designers, communications colleagues globally, technical experts, and audience owners to co-create integrated, distinct, and compelling communications aligned to our fundraising and positioning objectives.

Engage effectively with external partners, including agencies and freelancers, to deliver high-quality outputs in partnership.

Person Specification:

 Qualifications, Knowledge and Experience (Indicate which are essential and which are desirable):

Essential

• Demonstrated ability to lead collaborative work to develop strong creative concepts and multifaceted campaign ideas, not just execute copy.
• Strong experience contributing to the development of integrated creative campaign concepts from initial insight to final delivery.
• Ability to connect creative thinking with strategic objectives, developing concepts that resonate with multiple audiences.
• Ability to deliver high-quality work to tight deadlines and within the real-world constraints of fundraising production cycles.
• Strong portfolio showcasing conceptual campaign work and storytelling ability.
• Proven experience writing successful fundraising copy within a charity, NGO, agency or purpose-driven organisation.
• Strong understanding of donor insights and motivations, supporter journeys, and fundraising best practices.
• Experience developing copy for integrated, income-generating campaigns across digital and offline channels.
• Ability to balance emotional storytelling with confident handling of complex topics, strategic calls to action, and measurable outcomes.
• Exceptional English language skills in writing, editing and proofreading.
• Ability to adapt tone and messaging for different audiences and platforms.
• Strong understanding of brand voice and audience engagement.
• Experience working collaboratively across diverse teams, ideally in international and multicultural settings.
• Interest in international development, humanitarian issues, and social and environmental justice.
• Excellent organisational and time management skills.
• Action-oriented and comfortable taking a proactive approach to collaborative projects.

Desirable

• Experience working internationally or with global programme teams.
• Knowledge of ethical storytelling and safeguarding considerations in charity communications.
• Familiarity with audience analytics, A/B testing, and digital campaign performance metrics.

Experience briefing creatives or managing external agencies and freelancers

Location: Bristol office, hybrid (minimum two days a week in the office)

Salary: £38,456 per year (Band F)

Job Type: Full-time (37.5 hours a week), fixed term for 12 months with the possibility of extension

The role:

Every year CSE's advice service helps thousands of people to cut their energy bills, improve their homes and stay warm. Thousands more struggle with cold homes and unaffordable bills without ever knowing that free, expert advice is available. This role exists to change that.

As Marketing Manager, you will grow awareness of, and referrals to, CSE's energy advice services across both B2B and B2C audiences. You will build relationships with the professionals and community organisations best placed to refer people to us and develop campaigns that reach householders directly.

You will own a sustained marketing plan, produce high-quality materials and measure your impact. Reporting to the Head of Communications, you will work closely with colleagues across Communications and our Household Energy Services team. It is a creative, fast-moving environment where good ideas get acted on.

Specific responsibilities

An applicant appointed to the role will be expected to:

• Develop and maintain a sustained, practical marketing plan for CSE's advice services, covering referrer engagement (B2B) and direct-to-public activity (B2C).
• Work with Household Energy Services project managers to set clear objectives and targets, and report on performance.
• Research and map the professional referrer landscape, identifying the right intermediaries for each project area.
• Build and maintain a segmented referrer database and lead a proactive outreach programme, re-engaging lapsed partners.
• Develop messaging and materials that help referrers understand our advice services and promote them confidently to their clients.
• Deliver public-facing campaigns across print, community and digital channels, including activity reaching people who are digitally excluded.
• Work with the Digital Communications Manager on project-specific digital activity, including Google Ads, website content and email campaigns.
• Produce print-ready materials independently in Canva or Adobe Creative Suite, in line with CSE's brand and co-branding guidelines.
• Own marketing measurement for the advice services, using data to inform decisions and make the case for investment.

To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.

About you:

Essential attributes for this role include:

• Three to five years' experience in a marketing role, with responsibility for planning and delivering campaigns or marketing programmes.
• Experience of marketing to two distinct audiences: professional intermediaries (B2B) and members of the public (B2C).
• Experience of building and managing relationships with external organisations or referral networks.
• Experience of producing print-ready materials independently in Canva and/or Adobe Creative Suite, working to brand and style guidelines.
• A strong communicator, able to turn complex information into clear, accessible content for non-specialist audiences.
• Analytical – able to interpret data, identify what is working and make evidence-based recommendations.
• Organised and self-directed, able to manage a varied workload across projects with minimal supervision.
• Able to manage a marketing budget, track spend and demonstrate value for money.
• Proactive and self-motivated, with genuine empathy for CSE's mission and the communities we support.

Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.

Benefits:

CSE offer a range of other benefits including:

• You will be entitled to 25 days' paid holiday (plus statutory holidays)
• Company pension scheme with 8% employer and 6% employee contributions
• Subsidised bike purchase and Tech Scheme
• Life Assurance
• Health Cash plan
• Retail discounts
• Discounted breakdown cover and many more.
• We will pay fees and expenses on relevant training courses.
• We are flexible with working hours and will discuss this openly if you are invited to interview.

How to apply

To apply, please download and complete the application form available from our website and send it to our Jobs email address (found in candidate pack). Your application should demonstrate your suitability against the criteria in the person specification and job description. CVs and supporting letters will not be considered.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

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