Digital and print campaigns designer jobs

About the Role:

We are looking for an experienced Creative Copywriter with a talent for developing compelling campaign concepts and communications that inspire action, deepen engagement, and grow fundraising income across audiences and channels.

Working as part of a friendly creative team alongside two designers, another copywriter, and a creative manager, you will develop strategically effective copy for fundraising campaigns, brand storytelling, digital marketing and supporter communications. You will play a key role in translating complex global issues into galvanising, accessible, human-centred narratives that motivate our audiences into action.

This role is ideal for someone with a deep desire to drive positive change and who combines excellent writing skills with strong conceptual thinking. You should be adept at tailoring narratives to resonate with diverse audiences, adapting your approach to meet differing needs and contexts.

Accountabilities:

Strategic storytelling and narrative

• Create engaging stories and case studies from raw transcripts and content gathered from across the organisation.
• Transform impact data and programme information – including methodology, context, needs, results and learning – into emotionally resonant narratives aligned with Practical Action’s strategic objectives.
• Ensure Practical Action’s tone of voice consistently reflects our organisational values and ethos, while embedding ethical storytelling standards across our communications.
• Convey Practical Action’s unique approach and value proposition in impactful, galvanising ways that further our mission to start the big changes the world urgently needs.

 Campaign development and delivery

 Develop original creative concepts for fundraising and brand campaigns that express the distinctiveness of Practical Action in a galvanising way.

• Collaborate with others in the creative team, the wider marketing directorate, and colleagues across the organisation to plan and deliver impactful multi-channel work.
• Write insights-based and results-oriented copy for a range of applications and audiences, including print and digital fundraising appeals, email and website content, and video scripts.
• Work collaboratively with multiple teams to shape campaign messaging, from initial concept through to production and sign-off.

 Brand tone of voice and stewardship

 · Maintain a consistent, compelling and emotionally resonant tone across channels, while adapting style and storytelling angles for different audiences, including individual giving supporters, institutional donors, and corporate and philanthropic partners.

· Bring our brand personality principles to life through your work, modelling best practice and championing their application across the organisation.

· Demonstrate a proactive, collaborative and strategic approach across all projects and tasks, identifying opportunities to strengthen the impact and quality of our communications, and supporting colleagues in developing their skills.

The Creative Copywriter will be expected to:

 Influence and constructively challenge stakeholders to strengthen creative output and campaign effectiveness.

Build strong, collaborative relationships with colleagues across the Fundraising, Marketing & Communications directorate, and beyond, to develop impactful results-focused campaigns and insights-based storytelling.

Work closely with designers, communications colleagues globally, technical experts, and audience owners to co-create integrated, distinct, and compelling communications aligned to our fundraising and positioning objectives.

Engage effectively with external partners, including agencies and freelancers, to deliver high-quality outputs in partnership.

Person Specification:

 Qualifications, Knowledge and Experience (Indicate which are essential and which are desirable):

Essential

• Demonstrated ability to lead collaborative work to develop strong creative concepts and multifaceted campaign ideas, not just execute copy.
• Strong experience contributing to the development of integrated creative campaign concepts from initial insight to final delivery.
• Ability to connect creative thinking with strategic objectives, developing concepts that resonate with multiple audiences.
• Ability to deliver high-quality work to tight deadlines and within the real-world constraints of fundraising production cycles.
• Strong portfolio showcasing conceptual campaign work and storytelling ability.
• Proven experience writing successful fundraising copy within a charity, NGO, agency or purpose-driven organisation.
• Strong understanding of donor insights and motivations, supporter journeys, and fundraising best practices.
• Experience developing copy for integrated, income-generating campaigns across digital and offline channels.
• Ability to balance emotional storytelling with confident handling of complex topics, strategic calls to action, and measurable outcomes.
• Exceptional English language skills in writing, editing and proofreading.
• Ability to adapt tone and messaging for different audiences and platforms.
• Strong understanding of brand voice and audience engagement.
• Experience working collaboratively across diverse teams, ideally in international and multicultural settings.
• Interest in international development, humanitarian issues, and social and environmental justice.
• Excellent organisational and time management skills.
• Action-oriented and comfortable taking a proactive approach to collaborative projects.

Desirable

• Experience working internationally or with global programme teams.
• Knowledge of ethical storytelling and safeguarding considerations in charity communications.
• Familiarity with audience analytics, A/B testing, and digital campaign performance metrics.

Experience briefing creatives or managing external agencies and freelancers

We're looking for an organised, collaborative and effective individual to join our Development Team. You'll be an excellent communicator, confident building strong internal relationships, committed to providing exceptional supporter care, able to write compelling copy, and motivated by delivering high-quality administrative support that helps maximise our impact for animals.

You will join our existing Development Team, providing valuable support to make sure we maximise returns in already successful income streams, such as major gifts and individual giving. You will also be responsible for supporting the expansion of additional income streams, such as legacies, community and corporate. You’ll help us grow our supporter base and raise essential income to support our work with animals.

This is an exciting time to join a growing team and you’ll have the opportunity to develop and test new fundraising activities and shape our income now, and for the future.

The Humane League UK (THL UK) is a charity ending the abuse of animals raised for food by influencing the policies of the world's biggest companies, demanding legislation, and empowering others to take action. 

Thanks to our effectiveness, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period since 2012.

THL UK is an equal-opportunity employer. We are committed to furthering equity and inclusion, and we value diversity. We seek people from a wide range of backgrounds who will bring a fresh perspective to the team, not just because it is the right thing to do, but because it makes us stronger. 

We make employment decisions by matching our organisational needs with the skills and experience of candidates, irrespective of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.

​We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.

You can read more about how The Humane League UK is working on Diversity, Equity, and Inclusion on our website.

If you have any questions or concerns regarding accessibility, please contact us via our website and we will be happy to discuss, via email or telephone, reasonable adjustments that you may require throughout the process.

Who you are:

As a fundraising generalist, you will be well organised, provide strong administrative support, give excellent supporter care, write strong copy and be able to coordinate content creation.

Ideally you will have fundraising experience across a variety of relevant income streams, although we are interested to hear from candidates who have relevant transferable skills.

You will be able to ensure good collaboration between the Development Department and other teams, such as Communications and Operations, to make sure we maximise our fundraising activity.

The role:

You’ll be working alongside a Digital Fundraising Lead, Philanthropy Lead, Head of Development and wider team of friendly communicators, campaigners and change-makers. Home-based, you will enjoy collaborating, as well as being able to work independently. As a self-starter, you enjoy seeing projects through from start to end and get a buzz from the fast-paced and varied charity fundraising environment.

You’ll join us in maximising the value of Engaging Networks, a digital communications and campaigning platform, alongside our new fundraising CRM, Beacon. Experience with these specific platforms, or experience of utilising other CRMs for fundraising success, is desirable.

Primary duties:

• You will be responsible for continuing to grow our legacy programme, implementing the strategy developed by the Head of Development. This will include drafting copy and working with a designer to create evergreen legacy content, creating and maintaining content for our website, coordinating and drafting legacy communications and campaigns, managing legacy enquiries, thanking and stewarding legacy pledgers, and managing the legacy pipeline in Beacon.

• You will support our community fundraising strategy. This will mean making sure we have the tools and information for supporters to fundraise for us, whether that be in memory of a loved one, delivering their own fundraising initiatives in aid of The Humane League UK, or through peer-to-peer fundraising. This will include responding to enquiries, thanking and stewarding community fundraisers, coordinating a small amount of external-facing content, creating evergreen content, such as a toolkit that fundraisers can use, creating and updating content for the website, and responding to opportunities that arise, which could include community speaking opportunities, or stalls at events.

• You will support our corporate fundraising offering, ensuring we have the tools and information for businesses to support THL UK in a variety of ways. This will include responding to enquiries, thanking and responding to corporate donors and fundraisers, taking advantage of opportunities, promoting initiatives such as payroll giving, coordinating the creation of evergreen corporate fundraising content, such as a fundraising toolkit for businesses, and creating and updating content for the website.

• You will support our Operations Team, who respond to fundraising email enquiries, and the Development Team, as well as the wider organisation, by coordinating and maintaining FAQs of the most common fundraising queries we receive. This will help consolidate this information in one place, making sure we are consistent, streamlined and efficient in our responses. You will also work with our digital team to find a way to make sure information is accessible to supporters to minimise incoming queries wherever possible.

• You will be responsible for reviewing, investigating, reporting and responding to any fundraising complaints we receive, including escalating these where necessary.

• You will complete due diligence on donors and donations where required. This will include desktop research, completing relevant forms and information in Beacon, and making sure relevant approvals are obtained before accepting donations or approaching new donors or funders.

• You will coordinate essential thanking activities for key donors and supporters. This will include coordinating the design and printing of thanking cards, and other relevant stewardship materials or merchandise, to be utilised by those across the organisation, including to support our volunteers. You will also coordinate thanking campaigns (e.g. thanking monthly donors and major donors), which will involve collating recipient lists, getting cards designed and printed, and coordinating staff and trustees to sign and send.

• You will provide vital administrative support for events, including our annual presence at conferences such as EA Global in London, as well as our own annual supporter event. This could include collating guest lists, staff registration, coordinating invitations and RSVP’s, managing room bookings, hotels and catering, coordinating staff and trustees, and completing risk assessments.

• You will produce clear, accurate and engaging written communications, and coordinate the creation of content. This could mean drafting content for the website, drafting emails, building emails in Engaging Networks, or supporting our Digital Fundraising Lead with developing evergreen content to support our digital fundraising initiatives.

• You will support our Digital Fundraising Lead to make sure our growing pool of monthly donors are thanked and stewarded appropriately, including utilising Beacon, automations and supporter journeys to make the most efficient use of our time.

• You will support our Digital Fundraising Lead to deliver our digital fundraising strategy, by executing relevant aspects, which could include supporting specific campaigns, or building and maintaining fundraising related automations.

• You will help us deliver effective fundraising training and induction materials, such as for new staff and trustee orientations. This could also include coordinating additional training materials, how-to-guides and supporting materials, that are essential in maintaining relevant fundraising knowledge at THL UK.

In addition:

• Utilise our CRM: adding and updating supporter data, generating relevant reports, and analysing and evaluating data to inform campaigns and activities as required.

• Working with Communications and the Digital Fundraising Lead to deliver activities for our donor recruitment and retention.

• Work with the wider Development Team to input into our Development Strategy, as directed by the Head of Development, offering ideas and suggestions to help deliver the strategy and grow income across various income streams.

• Liaise with and coordinate support from third-parties / external consultants where necessary, such as providing support for specific campaigns or projects, and / or providing fundraising materials.

• Help us galvanise further support by lending your organisational skills to fundraising events.

• Attending conferences and events.

• Updating the wider team on fundraising progress.

• Participating in team meetings including note-taking and facilitation.

• Attending in-person workshops several times a year.

• Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement.

• Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level.

• Perform any other duties assigned by the Head of Development.

We will be holding a webinar on Tuesday 21st July at 7pm BST for you to find out more about the role and ask any questions you may have. The webinar will be hosted by our Development Team; Gavin Chappell-Bates, Head of Development, Emma Grant, Digital Fundraising Lead and Molly Archer-Zeff, Philanthropy Lead. If you’re interested, please register via our website by following the 'Redirect to recruiter' button.

For full details of the role, including the key competencies we see as the the most important requirements for being successful in this position, please visit our website by following the 'Redirect to recruiter' button.

Hours:

As an organisation we work a four day work week. This is a full time position of 30 hours per week over Monday to Thursday.

Good to know:

You will have access to:

• ​A fully remote work environment and team (all equipment is provided)
• A 4 day working week 
• 20 days leave plus 8 days for bank holidays that can be used at a time of your choice
• ​Flexible working hours
• ​A workplace pension
• An annual learning and development budget
• Support for mental and physical wellbeing 
• £25 per month reimbursement towards home working costs

At The Humane League UK, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.

We are looking to speak to a wide range of candidates with diverse backgrounds - #NonGraduatesWelcome

Our employees all work remotely but still enjoy a supportive, collaborative environment.

For our salaries to be fair, transparent and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about the Social Media Coordinator salary please the attached document.

All applicants need to be:

1. ​Fluent in written and spoken English.
2. ​Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK).
3. ​Committed to our mission to end the abuse of animals raised for food.

The Process:

All applicants will be contacted within one week of the closing date to let you know if you have been successful in reaching the next stage.

Our full interview process comprises of the following stages:

• A skills test to give us an opportunity to see your skills in action (completed remotely).
• Join an online interview (via video call) so we can learn more about each other.
• Final Interview (via video call as above)

For full details of our recruitment process please see the attached document.