Digital Communication Officer Jobs in Holborn, Greater London
Based at our Head Office in Leatherhead, Surrey, KT22 0BX
Status: Permanent
Salary: Band 6, £37,052, per annum, dependent on experience, plus 5% Outer London Fringe Allowance
Hours: Full-time, 37.5 hours per week, Monday - Friday, 09:00 - 16:30
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A fantastic opportunity has arisen to join our successful challenge and community fundraising team. You'll be working closely with both the Digital and Challenge & Community teams to implement and maintain comprehensive digital strategies for our challenge & Community events that encompasses all areas of our digital communications to achieve fundraising goals.
About Us:
Combat Stress is the UK's leading mental health charity for veterans. For over a century we've been helping former servicemen and women deal with issues like post-traumatic stress disorder (PTSD), anxiety and depression. Today we provide specialist treatment and support for veterans from every service and conflict, focusing on those with complex mental health issues related to their military service. We provide a range of community, outpatient and residential mental health services to veterans with complex mental health problems. We provide services in-person, and via phone and online.
About the role:
You will work closely with both the Challenge and Community Events and Digital teams to implement and help develop and oversee a new digital marketing strategy, crucial to enable the Challenge & Community team to maximise participation and income whilst ensuring supporters have the best experience possible when taking part in any event for Combat Stress.
You will be developing and enhancing our digital programmes, creative development and optimising campaigns and social journeys. You'll manage thorough market research and identify target audiences in order to create data-driven campaigns and be able to identify and optimise digital plans and initiatives which will enable Combat Stress to meet both our long and short-term goals.
You will be working in a fast-paced environment which is fun and rewarding. You'll need to be able to prioritise a sometimes demanding and shifting workload, work well under pressure.
You must have previous experience working in a similar role with large income and expenditure budgets with a proven track record of successfully managing multiple digital campaigns from conception to execution.
This role is subject to a DBS check.
As a healthcare environment, and for the health and wellbeing of our staff, veterans and visitors, we encourage everyone at Combat Stress especially professionals that are veteran facing to take up the offer to be fully vaccinated against Covid-19
What we offer:
You will work within a reputable charity that is constantly evolving to meet the needs of our veterans, that has a fantastic cause and a committed follower base.
Benefits:
* 27 days paid holiday plus bank holidays. After 5 years continuous service, this will increase to 30 days paid holiday plus bank holidays and after 10 years continuous service, this will increase to 33 days paid holiday plus bank holidays
* Competitive stakeholder pension scheme - contributions matched up to 11% of salary
* Discount shopping vouchers
* Cycle to work scheme
* Access to the Employee Assistance Programme
* Flexible working
* Access to Blue Light Card scheme
* Death in Service Scheme
Plus many more.
How to apply:
To apply, please upload a CV and covering letter on our recruitment portal found on our website.
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Closing date: 19 May 2024
Interview date: As and when applications come in
Please note, we reserve the right to close this advert early, should we receive a sufficient amount of applicants
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Recruitment Privacy Notice
Combat Stress is the data controller for the information you provide during the recruitment process unless otherwise stated. If you have any queries about the process or how we handle your information, please contact us.
All of the information you provide during the process will only be used for the purpose of progressing your application, or to fulfill legal or statutory requirements if necessary.
We will not share any of the information you provide during the recruitment process with any third parties for marketing purposes or store any of your information outside of the European Economic Area. The information you provide will be held securely by our data processors whether the information is in electronic or physical format.
We will use the contact details you provide to us to contact you to progress your application. We will use the other information you provide to assess your suitability for the role you have applied for. You do not have to provide what we ask for, but it might affect your application if you don't.
We do not collect more information than we need to fulfill our recruitment process and will not retain it for longer than is necessary.
Applications sent speculatively will be retained for a maximum period of six months, unless you contact us and ask us to delete your application sooner.
To read Combat Stress' Privacy Policy please see our website.
Salary: £35,100 - £38,700 (35 hours FTE) depending on experience
Hours: Full Time (35 hrs per week)
Place of work: Flexible/Remote with a requirement to attend our offices in Hatfield, Herts, for 4 x All staff days and occasional team away days, with prior agreement
Join Our Team!
We are at an exciting time as we roll out our digital and content strategies and work to improve the online journeys of all groups we connect with. We are also in the process of a major brand repositioning. Your role will be key to all of these - delivering email and paid marketing that feels personal to each supporter and lands when and where they want to see it. As part of our Digital Team and our wider Marketing and Communications Team, you will deliver innovative campaigns and projects that make a real difference.
This role is perfect for a hands-on digital marketer who has the technical skills and experience to lead on two key areas of our digital marketing; email marketing and paid digital advertising and measure their effectiveness.
This role will be crucial for ensuring our current community receives relevant, engaging communications via email and cutting through the noise with paid digital advertising to reach new audiences.
If you're creative, a strategic thinker, and have a passion for creating digital marketing that has an impact, we want to hear from you!
About us
We're the UK's leading charity for Crohn's Disease and Ulcerative Colitis. We’re looking for a dynamic and innovative Digital Marketing Lead who can help us reach the people who need us most with the content that resonates most with them. If you like working in a fast-paced, supportive team and being able to get involved in a variety of projects that make a real difference, read on!
About you
The role is suited to someone with experience of:
- Email marketing, from writing and best practice to building emails and automated email journeys (ideally in dotdigital, but other email platforms work too)
- Setting up paid advertising campaigns, both independently and in collaboration with agencies.
- The overall digital marketing mix, including social media and web.
- Working with accessibility and inclusivity in mind.
- Being proactive, organised and creative, responsible for delivering on projects.
- Bringing new ideas and furthering the charity's priorities.
A full description of the role and responsibilities can be found in the job pack.
Benefits of working for Crohn’s & Colitis UK
If your successful, your will be joining a dynamic organisation with an amazing culture. We offer competitive that include:
- 25 days’ annual leave plus bank holidays, increasing one day per year up to 30 days
- Pension scheme
- Flexible working options
- Enhanced maternity, adoption and paternity pay
- 24/7 Employee Assistance Programme
- Wellbeing programme
- Interest free loan for season tickets
- Cycle to work scheme
- Free parking and secure bike locks
- Training and development financial support and/or study leave
- Performance review and development scheme
How to apply
Please submit a CV and supporting statement outlining why you’d like to apply, how you fulfil the person specification, and what you feel you will bring to the role, so you’ll need to refer to the Recruitment Pack.
If you have any queries about this role, would like to have a conversation before formally applying, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please contact the email in the recruitment pack.
More details on this role and our Recruitment Pack containing the job description and person specification can be found at:
Closing Date: Wednesday 29th May 9.00am
We are an inclusive employer and offer equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, race, religion or belief, sex and sexual orientation.
We are not a licensed sponsor at this time. Any offer of employment will be made subject to valid right to work in the UK being provided.
We will not be accepting any contact from Recruitment Agencies or Media Sales
We break taboos, drive pioneering research, bring people together & campaign to improve lives. We are leading the fight against Crohn's & Colitis
The client requests no contact from agencies or media sales.
Introducing Chance UK
Join Our Team
Do you believe every child deserves the chance of a better future?
We’re a small organisation with a big ambition – to help every child flourish. The need for our work has never been greater and we are in an exciting period of growth in order to meet that challenge.
We provide a range of empowering services for children aged 5-13 and their parents and carers. We pride ourselves on developing evidence-based services, which put children at the heart of our work, and our services are designed to build social and emotional skills and resilience.
We know what we do works. We provide our unique support in a variety of ways and working at Chance UK puts you right at the heart of changing children’s and families’ lives. You will be a core part of our team, so it is vital you share our values and support our mission.
It is important that our team reflects the diversity of the communities we work with. We are actively seeking people from diverse ethnic backgrounds, disabled people, people who identify as male and people from LGBTQ+ communities. We are also keen to hear from those who have lived or professional experience of the issues we work on, including school exclusion and Special Education Needs and Disability (SEND).
We value our team through offering a range of benefits, including:
- 25 days holiday, plus bank holidays, 2 Wellbeing days, an extra celebration day and additional leave over Christmas
- Matched pension contributions up to 5%, entitlement from the start of your employment
- Enhanced maternity/paternity and shared parental leave
- Flexible working
- Enhanced Sick Pay
- Access to employee assistance programme
Please note that Chance UK is committed to safeguarding and promoting the welfare of children and young people and therefore our recruitment process for this post will include an enhanced DBS check.
Key Information
Reporting to: Senior Communications and External Affairs Manager
Employment type: Full time
Director reports: N/A
Hours: 37.5 hours per week
Location: Office based. We are a hybrid-working organisation. Our main office is a few minutes from Finsbury Park station.
Start date: ASAP
Salary: £29,400 – £31,500, depending on experience
Closing date: 2nd June 2024
Interview: Week commencing 10th June 2024
About the Role
This is an exciting time to join Chance UK’s external Affairs team, as we gear up to the delivery of a new ambitious long-term strategy anchored in amplifying the voices of the children and families we work with. We want to take our campaigning and advocacy to new heights, expanding on our digital communications and ensuring we reach more children, parents, stakeholders and decision makers.
You will be a part of a small but mighty team, delivering high profile campaigns and engaging, child-centered communications that showcase our evidence that what we do works, and aims to change policy and practice at local and national level.
Click to see the full job description and find out more about this role.
Are you a creative communicator with a flair for social media and content creation and a commitment to gender equality?
If so, this could be the role for you.
The Women’s Budget Group (WBG) is the UK’s leading feminist economics think tank, providing evidence on women’s economic position and proposing policy alternatives for a gender-equal economy.
Having been through a period of growth, our small team is expanding! You will lead on content for our website, newsletter and social media channels, helping us to reach new audiences and translate complex ideas into accessible and engaging short videos, infographics and other images.
WBG is committed to diversity and inclusion. We use positive action under section 159 of the Equality Act in relation to disability or race. This means that if we have two candidates of equal merit in our process, we will seek to take forward the disabled or Black, Asian, and Minority Ethnic candidate in order to diversify our staff team.
Hours: Currently 30 hours per week for full pay during a pilot of working a shorter week ending July 2024. (In some organisations this is the 4 day week but at WBG, 30 hours can be worked over 4 or 5 days per week with flexibility). In the event that the shorter working week does not become permanent, hours will be negotiable between 30 hours and 37.5 hours per week. We are happy to consider flexible working arrangements and invite job share applications. Some out of hours working will be required for which TOIL will be given.
Location: Hybrid London / remote. The postholder must be resident in the UK with the right to work in the UK. Office is in Vauxhall, London. Post can be worked as office based or a mixture of office/remote working with at least two days per week in the office.
Duration: 18 month contract with potential to extend subject to funding.
Salary: £36,288 pro-rata (£29,030 for 30 hours) plus 5% pension contributions.
Line management: Reports to the Head of Communications and Public Affairs
The client requests no contact from agencies or media sales.
Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to playing a significant role in the fight against some of the biggest global challenges we face. Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.
Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.
We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish rewilding across Britain’s land and seas. Through our rapidly growing Rewilding Network we’re bringing together a community of rewilders - from land managers and farmers, to charities, community groups and national parks - to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late - but we must act now.
We are now seeking a Digital Communications Lead (maternity cover) who will develop and deliver our digital communications to build awareness, understanding and engagement with Rewilding Britain and our mission. This is an exciting opportunity to join our fast growing charity and directly contribute to the growth of the rewilding movement.
Job purpose:
To lead the development and delivery of Rewilding Britain's digital communications output, to inform, engage and activate audiences in support of our charitable aims.
Objectives of the role:
Social media
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In line with our organisational objectives, lead on building our profile, reputation and engagement on social media with key audiences.
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Plan and deliver inspiring and effective social media content, including as part of engagement campaigns, fundraising appeals, and initiative launches, and in support of our partners and members.
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Ensure that Rewilding Britain is using the best possible tools and techniques, by drawing on your own knowledge of the digital landscape and trends and staying up to date with changing trends.
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Guide colleagues across the organisation to capture and create social content in order to maximise opportunities to engage others with rewilding
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Take responsibility for monitoring social media and community building, ensuring prompt and accurate responses to social media enquiries.
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Support with the development of social media and other digital policies and style guides.
Email marketing
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Develop and deliver a schedule of email marketing for the organisation, including for fundraising and political engagement campaigns.
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Optimise email marketing by A/B testing content regularly to maximise performance and by making design and content improvements as the digital landscape evolves.
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Use audience segmentation in support of campaigns, drawing on data from our CRM.
Website content & maintenance
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Work with the Content Manager and other team members to create new and updated web content in line with the Content Strategy, that is engaging, accurate and on-brand.
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Ensure web content is optimised for SEO and usability, advising and training staff on best practice.
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Contribute to team efforts to enhance the website as an engagement tool, including liaising with agencies where relevant.
Other
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Track, monitor and report on digital activity to prove impact and maximise effectiveness.
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Oversee/brief colleagues and freelancers, where relevant, to deliver discrete pieces of digital content for Rewilding Britain's channels.
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Contribute digital expertise to wider organisational projects and activities in support of our objectives.
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Support the team in delivering Rewilding Britain webinars and events.
Essential skills, experience and behaviours
Experience
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At least three years' experience in a digital management role in a comparable organisation, overseeing digital communications to further organisational objectives.
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Proven experience in managing social media channels in a professional role.
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Experience in producing and optimising email marketing (ideally using Mailchimp).
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Experience in managing and optimising website content.
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Familiarity with Google Analytics and digital monitoring tools.
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In-depth experience and understanding of current social and digital communications tools, landscape and trends.
Skills
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Excellent writing, editing and communication skills.
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Skills in creative content developments, such as video and photo editing, ideally using Adobe Creative Suite.
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Skilled digital planner, with a track record of inspiring and leading on digital.
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Good grasp of conservation and ecology.
Personal qualities
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Proactive, creative and flexible approach with a positive ‘can-do’ attitude.
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Self-motivated with the ability to work effectively and autonomously from home, while also working collaboratively as part of a tight-knit team.
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Highly organised, able to manage a content schedule and to plan and deliver digital campaigns.
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Has a passion for digital content and what it can achieve.
Desirable skills, experience and behaviours
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Knowledge of rewilding or nature recovery.
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Experience of working in an environmental charity.
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Knowledge of ad serving technology, paid search, display advertising and social media advertising.
This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.
Terms and conditions and staff benefits
This role is as maternity cover (9 months with possibility of extension).
This is a full time 5 day (35 hour) a week position, but we are open to a conversation with candidates who are seeking a role of 28-35 hours a week.
There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.
The salary is £35-40,000 f.t.e. per annum, dependent on skills and experience.
Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.
We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. Some meetings are held face to face across Britain, so a willingness to travel with occasional overnight stays is desirable.
We aim to hold interviews via Zoom on Monday 17 June. We are looking to appoint for the start of August.
Equality in employment: Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief, sex or sexual orientation.
Use of artificial intelligence tools: Rewilding Britain does not accept cover letters, presentations or answers to recruitment questions whose content is AI generated and we will actively screen for this as part of our recruitment process. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.
Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.
The client requests no contact from agencies or media sales.
An exciting opportunity has arisen to join Tearfund as Head of Communication and Digital Strategy. You will lead communications strategy, brand and digital; overseeing the activities of all teams that communicate directly with our audiences, ensuring cut through and consistent on-brand messaging. You will lead Tearfund's communications strategy so that it is clear, precise and conveys the heart of Tearfund to every audience. You will sustain high momentum in the development of the Global Fundraising and Engagement Group's Digital Maturity.
Do you have experience of:
- Formulating communications strategies to UK and international audiences
- Strategic planning and advising executive teams
- All aspects of digital marketing communications
- Communicating cut through, on-brand messages in line with corporate goals
- Growing brand awareness and engagement
- Integrating communications teams and functions
- Budget management and team leadership
Do you have knowledge and understanding of:
- Relief and development issues
- Communicating to a range of different Christian audiences
- Fundraising & marketing
- Digital Maturity and transformation
- Working across varied audiences in the UK and Globally
- Agile delivery
Do your skills and experience match the above? Then we'd love to hear from you!
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
Hybrid Working: This role is eligible for hybrid working and you will be required to work from the Teddington Tearfund office and from your home by agreement with the line manager.
All applicants must be committed to Tearfund's Christian beliefs.
The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Salary: £18 per hr (Self-employed )
Contract and term: 12-month contract, with the possibility of extension
Hours: 35 hours per week
Location: Flexible hybrid working with one/two days a week in our offices in Tower Hamlets or Southwark
Start date: May-June 2024
Benefits of working with Kineara:
· Flexible, hybrid working and locations
· 10 Wellbeing Days, plus bank holidays
Kineara is looking for someone who can grow our fundraising potential and engage key stakeholders across the sector, while delivering engaging communications and outreach campaigns that demonstrate our social value and grow our support base. They will play a key role in helping Kineara develop our newly formed charitable arm, alongside our community interest company, to generate income through engaging fundraising campaigns, impact-driven communications and relationship-building with existing and potential funders.
You will work closely with the Project Managers to identify how support services can reduce barriers to secure housing, work and school; prevent evictions and homelessness; and improve health and wellbeing of people facing challenges. You’ll use this understanding to motivate new stakeholders to invest in our work - whether charitable trusts, corporate foundations or individuals.
You will feel real ownership over your work and need to be self-starting, flexible and hungry to grow with an already impactful charity with a strong social mission and vision. You will be keen to understand how our work makes a difference to people and use our impact to demonstrate our social value. This role crosscuts a range of key charitable specialisms, so you may have experience working in communications and be keen to widen your skillset; you may have a background in impact evaluation; or you may have worked in fundraising or development for a non-profit. We are keen to invite candidates with a range of experience from a variety of non-profit roles and are especially interested to meet candidates who have been part of – or are ready to be part of - the strategic growth of a charitable organisation.
Why us, now? Kineara is going through exciting changes this year: as a newly registered charity, we are opening up to new avenues of finance, engagement and growth. Our most recent projects have put us at the forefront of innovative ways of delivering support to private renters, working in partnership with housing services, private landlords, solicitors and health services to envision secure housing for all. We are also a team with lived experience and are a culturally diverse, spirited and mission-focused group that takes care of each other.
Why you? You are motivated by seeing vulnerable and marginalised people thriving and you have the drive to grow the reach of our organisation so that more people in need can access our support. You have a wide skillset and open attitude, ready to learn what you don’t already know and confident to lead on your projects but understand the value of listening, collaboration and working to joint and shared ambitions.
Job Description
Communications:
- Develop, contribute to and implement impact-driven and strategic communications campaigns that build Kineara’s fundraising capacity and raise awareness of the issues
- Develop brand identity for Kineara’s new charitable arm, ensuring it is consistent across all activities in the organisation, while maintaining Kineara’s overall ‘look and feel’ to ensure coherence in branding, colours, messaging, style and approach.
- Oversee the creation, development, distribution of compelling, impact-driven story-telling about Kineara’s work and beneficiaries using interviews, blogs, case studies, etc.
- Use a range of platforms to distribute print and electronic content including, but not limited to, newsletters, brochures, leaflets, posters reports, e-newsletters, and Kineara’s website
- Work closely with IT and business managers to ensure smooth running of internal communications
- Impact:
- Work closely with Operations Manager and practitioners to embed outcomes, create frameworks for monitoring and evaluate Kineara’s projects; and produce yearly evaluations and Impact Report of Kineara’s services
- Use learning from impact analysis to share with team and deliver impact-driven communications and to share our social value to funders and other stakeholders.
Business:
- Perform market research and analysing the Kineara audience and its needs
- Working with management to create and plan public relations strategies and campaigns to enhance brand image and voice
- Writing publicity content such as press releases, newsletters, speeches, website copy, leaflets etc
- Contribute to Kineara evaluation and reporting on projects and proposals
- Contribute to Kineara grant funding application
- Coordinate promotional events and attending conferences, press launches and exhibitions
- Monitoring and responding to feedback from the media and the public about the organisation on traditional and digital channels
- Recording media coverage and measuring impact of publicity campaigns on audience engagement
- Developing and disseminating publicity materials that increase visibility among stakeholders
- Ensuring that digital marketing content aligns with the company’s brand identity and message
Person Specification:
- Attributes
- With a strong alignment with Kineara’s values, you will be:
- An outstanding communicator who can engage, inspire and support colleagues, donors, trustees, volunteers and other stakeholders.
- Confident in promoting thought leadership to share our knowledge to develop external alliances and discuss topical issues online
- Passionate about addressing poverty and inequality, and commitment to equality and diversity
- A self-starter and a team player, with a flair for building relationships.
- Creative, enjoy innovative thinking and using your initiative.
- Adept at big picture thinking and project management, but also be able to engage with the detail to ensure projects are successfully completed.
- Comfortable with and skilled at change management and relish the strengths and challenges of a small and dynamic team in an evolving organisation.
- Analytical and reflective, but with excellent time management and ability to work under pressure.
Experience and Skills:
- We’d like to see a strong track record that is relevant to each of the key components of the role, although we recognise that you may have stronger experience in one or more areas. You will be able to demonstrate that you could deliver in:
- Planning, executing, achieving targets to grow income streams, including donor prospect research, developing new donor relationships, and grant writing.
- Working on effective online or offline fundraising campaigns that influence a range of stakeholders, with a reflective, creative and innovative approach.
- Using impact and outcomes to engage and promote services to funders, partners and other stakeholders.
- Developing brands and brand awareness in line with organisational objectives
- Creating communications plans in support of strategic objectives, and executing these to a high standard, reflecting and improving these to achieve greater impact.
- Familiarity with social media channels such as LinkedIn, Twitter and Facebook and solid experience of content creation and website management
- Creating and executing community, outreach and fundraising events.
- Strong IT skills and familiarity with CRM databases, MS Office, Word Press.
- Ability to put together and manage project budgets.
- Creating, developing and adapting outcomes tools such as survey, questionnaires, and focus groups
- Planning, creating and executing evaluations of projects, including creating surveys, events, questionnaires and feedback tools
- Managing communications/fundraising officers and external consultants
How to applyTo apply for the role, please send an up-to-date CV and a cover letter (up to two pages), describing how you meet the person specification. Please provide concrete examples and experience where possible, however we are open to hearing how you might develop or demonstrate these abilities or attributes if you have not yet had many years of experience in the field. You can also include:
- Why you wish to apply for this role
- Your relevant experience, knowledge and skills, based on the person specification above.
- What other qualities you have that you could bring to the role
- When you are available to begin work
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.
What does the role involve?
· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.
· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.
· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.
What skills, knowledge and experience are we looking for?
· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.
· Knowledge of the fundamental of Agile and Scrum
· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)
· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
The client requests no contact from agencies or media sales.
Type of role: Full time, permanent
Annual Salary:£28,000 to £31,000 (depending on location and relevant experience)
Holidays:25 days per year and up to 5 discretionary efficiency days
Location: London, Victoria or Manchester Ancoats
Working Hours & Pattern: 40 hours per week. Monday to Friday, 9am to 5pm (flexible)
Start date: As soon as practicable
Welcome to Ada!
We are the National College for Digital Skills, established in 2016 as the first new Further Education College in England since 1993. Our mission is: to educate and empower the next generation of diverse digital talent, and our values of Rigour, Resilience, Creativity, Curiosity and Collaboration sit at the heart of what we do and how we go about our work. We seek to harness tech as a positive tool for social mobility and improve the gender and ethnic diversity of the tech workforce.
We are a small, specialist college with c.500 students and apprentices on roll at present but with plans now well underway to grow to 850+ learners by December 2025 across our two fantastic new city centre hub campuses in London (Pimlico) and Manchester (Ancoats).
We stand apart from other Colleges due to:
- The quality of teaching, learning and assessment of computer science and related subjects
- Our fantastic progression outcomes for our learners
- The breadth and depth of our industry partnerships
- Our focus on outreach and learner diversity, especially those from more disadvantaged backgrounds
- Our high support, high expectations culture for staff and learners
We received ‘Good’, with Outstanding features, in our first Ofsted inspection in October 2018 and again in March 2023.
Job Purpose
The post holder will work cross-functionally to provide front-line administrative and transactional systems support to the People team and the Finance team. Within the HR/People elements of the role, the focus will be on day-to-day systems and process queries, recruitment, HR system support to Ada’s staff, compliance and general HR administration. This will require the post holder to have strong communication skills, strong attention to detail, and have the ability to manage and prioritise their workload.
To be successful in the role the post holder will:
- Have excellent organisation skills with the ability to structure processes and set up efficient systems to support Ada’s continued growth;
- Be consistent and accurate and have a keen eye for detail;
- Have experience in and be committed to following careful procedures to protect the sensitive personal data involved in this role;
- Have excellent numerical skills and good knowledge of Excel;
- Learn quickly, be adaptable, flexible and able to work in the ever-changing context of a growing organisation;
- Be able to take the initiative and demonstrate a creative problem-solving approach;
- Have well-developed interpersonal skills, working well independently and as part of a small team, and collaborating well with colleagues in person and remotely.
Role Responsibilities:
Finance Support: 60%
Support the Assistant Finance Manager in updating the Purchase Ledger:
- Ensure that purchase requisitions are received and processed on the accounting system in a timely manner,
- Ensure that all expenditure is recorded against the relevant nominal code and cost account, and that the correct VAT code is used,
- Ensure all suppliers’ invoices are attached to purchase requisitions on ApprovalMax
- Prepare mid and end of the month BACS payment run and ensure that suppliers are paid within payment terms,
- Receive and check all statements from suppliers,
- Investigate and action any issues that arise with regards to creditors,
- Regular review and maintenance of the outstanding purchase order and goods received notes report,
Support the Assistant Finance Manager in updating the Sales ledger:
- Ensure that all income is recorded against the relevant nominal code and cost account and that the correct VAT code is used,
- Ensure that all requests for sales invoices are processed and sent to debtors promptly,
- Ensure that all requests for sales invoices are monitored and chased so that the prompt payment is received
Petty Cash:
- Ensure that the disbursement of the funds, keeping records of those disbursements and requesting replenishment of the fund is done accordingly to the Petty Cash Policy;
- Ensure that the reconciliation of the business petty cash transactions is done on the bi-weekly basis in the Xero finance system.
Other finance duties:
- Support Assistant Finance Manager in preparation of the pay runs;
- Monitoring finance account inbox and dealing with staff, students and supplier queries to ensure they are quickly and properly resolved;
- Support staff in following the financial policies and procedures, such as: filling out charge card tracker, purchase orders, setting up new supplier;
- Support the Finance team in setting up a Fixed Asset Register and making sure it is kept up to date on a regular basis;
- Support the Finance Team with any other queries that may arise.
HR Support:
Recruitment
- To work with the HR Manager to draft adverts for posts being advertised, ensuring that they are well-written and engaging.
- To obtain quotes for advertising on various job boards and recruitment media channels in a timely and accurate fashion ensuring the best possible exposure for vacancies
- To coordinate interview/selection logistics including room bookings, diary management, scheduling and preparation of relevant materials and sending invites to candidates
- To support the HR Manager with the administration processes around onboarding and offboarding of staff including consultants, mentors, volunteers and governors.
Inbox Management & Staff queries
- To manage the recruitment inbox, responding to candidate and hiring manager queries in a timely manner
- To work with the HR Manager to manage the HR inbox, responding to staff enquiries in a timely manner recognising that some correspondence will be highly confidential and/or sensitive in nature.
Systems & Compliance
- To be the main point of contact for all HR system queries and to action all first-level system transactions, escalating more complex transactions to the Head of People & Talent or the HR Manager.
- To send out reference requests for all shortlisted candidates, chasing responses and passing on to the relevant line manager
- To maintain spreadsheets and trackers to ensure all relevant HR information is collected and collated (eg vacancies, DBS and other pre-employment checks, probationary periods, performance management, exit interviews.)
- To create and maintain electronic copies of personnel files
- To support with the updating of the Single Central Record for all staff, volunteers, consultants, agency workers and governors
- Under the direction of the Head of People, issue relevant letters to staff in relation to Employee Relations (ER) matters ensuring that timelines are strictly followed, meetings arranged, notes/minutes taken and all paperwork, including checklists, is fully completed.
- To support the People team with all HR policies, processes and projects as required.
General Administration
- To provide accurate data for Education and Skills Funding Agency (ESFA) in monthly data returns,
- Liaising with CIVICA support team to seek advice on better use of MIS (REMS),
- Acquire data from primary and secondary sources and update database system REMS,
- Keeping up to date with the latest ESFA funding rules and regulations.
Additional duties:
- Undertake confidential shredding and filling,
- Coordination Support for the Finance or People/HR elements of staff on-site events
Person Specification
- Previous Officer/Administrator experience and used to working with limited supervision ideally in a Human Resources field.
- Ability to undertake administrative tasks and development of effective office systems and procedures
- Ability to use information technology for,word processing, spreadsheets and databases and excellent typing skills
- Ability to pick up new applications and software quickly
- Ability to work under pressure in a constantly changing and demanding environment
- Excellent written communication skills
- Excellent communication and interpersonal skills
- Excellent organisational and time management skills
- A good understanding of equal opportunities issues as they affect our stakeholders
- Strong stakeholder management, working with individuals across an organisation
- Aligned with the values of the College in their approach to their work.
- Perform duties with the highest level of confidentiality and have a strong sense of integrity
Other Requirements:
- Passion for working with young people and adults to help improve their life chances
- A commitment to on-going personal development
- A willingness to work flexibly and where necessary outside of normal working hours
- Suitable to work with young people and vulnerable adults in accordance with Government guidelines for safeguarding.
Variation to this Job Description
This is a description of the job as it is at present, and is current at date of issue. The duties and responsibilities described above are not exhaustive and additional assignments, duties or responsibilities may be required of this position. The job description will be reviewed and updated as necessary to ensure that appropriate revisions are incorporated, and that it relates to the job to be performed.
Safeguarding
We are committed to safeguarding and promoting the welfare of students and young people and we expect all staff to share this commitment. Any job offer will be conditional on various, appropriate, pre-employment checks including a satisfactory Enhanced Disclosure & Barring Service (DBS) check and Barred List Check, having the legal right to work in the UK and having satisfactory overseas criminal records checks, if deemed necessary, and supportive references.
Equal opportunities
Ada. National College for Digital Skills recognises that equality of opportunity and the recognition and promotion of diversity are integral to its strengths. The following principles apply in respect of the College’s commitment to equality and diversity:
- To provide and promote equality of opportunity in all areas of its work and activity;
- To recognise and develop the diversity of skills and talent within its current and potential community;
- To ensure that all employees and prospective employees of the College are treated solely on the basis of their merits, abilities and potential without receiving any unjustified discrimination or unfavourable treatment on grounds such as age, disability, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, sexual orientation, gender, gender reassignment, trans status, socio-economic status or any other irrelevant distinction;
- To provide and promote a positive working, learning, and social environment which is free from prejudice, discrimination and any forms of harassment, bullying or victimisation;
- To promote good relations between individuals from different groups.
Applicants with disabilities
Ada. National College for Digital Skills is keen to increase the number of disabled people it employs. We therefore encourage applications from individuals with a disability who are able to carry out the duties of the post. If you have special needs in relation to your application please write to us.
How to apply for the role
Please submit your CV and a supporting cover letter outlining your interest in the role and the relevant experience you have in the subject field please write “Application for Finance and HR Officer” followed by your name.
Closing date for applications: Monday 20 May 2024 at 09.00
The client requests no contact from agencies or media sales.
The founder and sponsor of the Harris Federation, Lord Harris of Peckham, opened our first school in 1990. We have, over the past thirty years, implemented ideas and initiatives that have transformed the opportunities of pupils from working class and disadvantaged backgrounds. Harris academies are widely recognised as a force for social mobility. We are immensely proud of the role that our alumni are now beginning to play in the world and of what we believe our current generation of pupils will go on to achieve.
We now have over 50 schools educating more than 40,000 young people across London and Essex, and employ over 5,000 staff across our academies and head office. With the majority of our academies located in areas of high socioeconomic disadvantage, a high-quality education is key to the futures of the pupils we serve.
As a provider of employment and education, we value the diversity of our staff and students, and all our staff are equally valued and respected. We are committed to providing a fair, equitable and mutually supportive learning and working environment for our students and staff.
Our work will impact many generations to come, and our staff come from all backgrounds and walks of life, coming together to inspire young minds. We promote an inclusive culture that embraces the valuable and enriching contribution that all of our community make. We continue to be proactive in uplifting and supporting all voices at Harris.
To discover more about our culture, ethos and what it is like to work here, visit the page.
Main Areas of Responsibility
In the first instance, this will be achieved through joint project management and rollout of a new Federation wide SharePoint eco system. This is an exciting time to deliver a new ecosystem that will lay the foundation for future enhancement and uses of technology across all aspects of the Federation (Educational and Corporate).
You will then begin to identify the best uses of digital technology to promote learning, by engaging with latest research and by working across our academies in consultation with teachers and Principals. Through your leadership and networking within the Federation you will ensure the best approaches to improving educational outcomes are strategised, implemented, evaluated and are widely disseminated. Your work will involve the development of a Federation-wide Digital Learning strategy, building coalitions to implement and test this and then to disseminate the work. You will produce a wide range of training resources working with the Federation Consultant Leaders and Digital Learning Leaders in each Academy and you will Chair the Federation Digital Strategy Group, which will inform the priorities of the Federation IT team.
What We are Looking For
We would like to hear from you if you have:
- Qualifications to degree level and above
- Profound understanding of the power and potential of Digital Technology to improve educational outcomes
- Excellent knowledge of the Microsoft suite of learning technologies, including SharePoint, OneDrive, Office365, OneNote and Teams - and of their use in supporting learning in the classroom and at home
- Strong knowledge of the national curriculum programme of study for the subject and of current subject developments
- Experience of improving, leading and developing teachers in their professional development
- At least two years in a management role
- Clear evidence of having raised standards of achievement at all levels
- Ability to clearly articulate a vision for the future of which enthuses and motivates
- Ability to plan and deliver effective training and development programmes which meet identified needs within the academies
- Excellent ICT skills
- Strong communication and interpersonal skills
- A self-starter with the resilience and ability to plan individual programmes of work and achieve designated targets
- An ability to work flexibly, including some weekends, evenings as and when required and residential courses
- Excellent communication skills – orally, in written form, and in your interpersonal dealings with others
- A quick learner, able to assimilate to the practices and dynamics of a large organisation
For a full job description and person specification, please download the Job Pack.
Applying for this Position
If you would like to discuss the opportunity further, or if you have any questions, please contact us via email to arrange a conversation.
Before applying please ensure you download the job pack from our careers website, this will help with completing your application. Please note that we only accept applications submitted online before the closing date.
When applying, you will have the option to import your CV or use a LinkedIn profile which will auto populate the online application.
A reminder to check your junk mail for our email communications and add us to your safe senders list to ensure all future email communication is received.
About Reprieve
Reprieve is a UK charity founded in 1999. Reprieve uses strategic interventions to end the use of the death penalty globally, and to end extreme human rights abuses carried out in the name of “counterterrorism” or “national security”.
Reprieve works with the most disenfranchised people in society, as it is in their cases that human rights are most swiftly jettisoned and the rule of law is cast aside. Thus, Reprieve promotes and protects the rights of those facing the death penalty and those who are the victims of extreme human rights abuses carried out in the name of “counterterrorism” or “national security”, with a focus on arbitrary detention, torture, and extrajudicial executions.
Reprieve’s main office is in Aldgate, London, UK. Reprieve also supports full-time Fellows, who work as lawyers, investigators and campaigners in the countries in which we work. We work closely with a number of partner organisations in jurisdictions all over the world, who provide access to clients, expertise, knowledge and guidance on specific issues or regions. We work in cooperation with relevant government officials, individual lawyers and human rights defenders, as well as individual, corporate and foundation funders to further the cause of our shared goals.
About this role
The Digital Acquisition Officer is a key member of the Mass Engagement team and part of the wider Development team. The Mass Engagement team exists to raise awareness of Reprieve’s work, shift public opinion and to inspire support. Your role will be to engage members of the public, grow the Reprieve’s community and help establish our supporter base.
It is an exciting time for our team, as we launch their first mass engagement strategy to promote the long-term growth of the programme. Digital fundraising boomed between 2020 and 2021 but has faced challenges in 2022 and 2023. As we launch our new strategy, we are looking for a creative and enthusiastic individual, keen to try new things and learn through testing, excited about communicating Reprieve’s work to our supporters and inspiring them to donate.
You will be key to the acquisition of new supporters, leading on developing and managing lead generation across our platforms, building paid for and organic content, and developing new and innovative ways to engage supporters with the support of the Head of Digital and Mass Engagement.
As a small team we have a collaborative and “all hands on deck” approach, ready to step in and support each other. This means at times you will support on our retention and stewardship work, as well as helping the wider Development Team when needed.
You will share our commitment to fighting racism and advancing racial justice, as well as help craft comms that can take supporters with us on this work whilst ensuring we do this in a way that does not compound racist structures.
Contract, location and salary
This is a full-time, fixed term 18 month contract with the possibility of extension dependent on funding. The salary is £40,964 plus up to 5% employee matched pension contribution.
Further information and how to apply
For full details including a person specification and information on how to apply please see the job description.
Applicants should note that CVs, cover letters and other documents cannot be considered.
The client requests no contact from agencies or media sales.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
The Talent Set are delighted to be working with a fantastic mental health charity to find their Senior Digital Campaigns Officer.
The charity offers a flexible working environment, with hybrid working from their office in Leatherhead, Surrey.
In this unique and exciting new role you will lead, manage and deliver high-level effective campaigns within a commercial environment. In addition to forms of advertising, we are looking to strengthen our inhouse expertise with additional channels such as Display and Programmatic advertising as appropriate to achieve our advertising goals. Working with the Senior Head of Digital and team, you will be required to plan, develop and execute high quality, engaging digital campaigns which attracts and retains key stakeholder groups (donors, veterans, influencers etc.) inspiring them to take action.
As the Senior Digital Campaigns Officer you will be responsible for developing and implementing digital marketing plans to engage and recruit supporters for a diverse range of events to achieve annual targets. Working with our Challenge Events Manager you will also ensure that our events website is accessible, optimised and kept up to date and will develop new initiatives, using a digital first approach.
Key Responsibilities:
· Working with the Digital and Challenge & Community teams to implement and maintain comprehensive digital strategies for our challenge & Community events that encompasses all areas of our digital communications to achieve fundraising goals. Working collaboratively with multi-disciplinary teams to agree metrics and performance data
· Plan, construct and execute paid campaigns for the charity. Optimising engaging campaigns across primary platforms including social media, SEM, SEO and display advertising as appropriate
· Create structured A/B tests and perform analysis to identify levers impacting channel performance. Use data-driven insights to continuously improve the ROI of campaigns
· Understand CRO techniques to improve conversion rates
· Document and present results to internal stakeholders fostering a culture of creativity, collaboration and continuous learning.
· Staying updated on emerging trends in digital fundraising, advise and support the Challenge and Community team on website, digital systems and digital best practice, new technologies and ways of working and propose innovate ideas to enhance our fundraising efforts and income streams
· Ability to work with senior stakeholders to forecast and report on ROI and demonstrate impact on business outcomes
· Train new starters how to use our content management system (CMS), shop systems, fundraising platforms and any other platforms as required
Person Specification:
· Significant experience working in a similar role with large income and expenditure budgets
· A proven track record of successfully managing and leading on the development of digital marketing programmes in a large complex organisation.
· Deep understanding of digital marketing tactics and strategies to manage digital campaign budgets, optimisation of spending and maximising of ROI
· High level of technical skills and ability including use of marketing automation tools – ie. CRM systems, Google AdWords, SEO, analytics packages inc Google Analytics 4, and ad management platforms
· Ability to interpret data insights, conduct A/B testing and make data-driven decisions to optimise campaign effectiveness to achieve goals
· The ability to think creatively and prioritise workload and manage own time effectively to meet deadlines
· Knowledge of data privacy regulations and advertising guidelines ensuring campaigns comply with legal and ethical standards
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Duties and Key relationships Marketing and Communications
This is a new role in the Marketing and Communications department and is responsible for the media relations of the Charity.
PR and Media Relations
• To develop relevant media contacts, as well as contacts in the sector, to maximise the reach and coverage of key communications campaigns as well as wider organisational projects.
• Produce creative copy written for a variety of audience groups which champions and shows best practice of our tone of voice
• Develop and support in house PR roll out
· Work with external PR agency on selected press releases where relevant
· Write press releases in line with campaign launches and key moments
· Develop pitches and news stories and other promotional copy.
· Lead on media briefings that convey appropriate key messages and prepare spokespeople
· Identify and interview case studies and media spokespeople
· Pull together monthly Data Analysis reports with the support of the Marketing and Communications Manager
· Send out weekly coverage reports with the Digital Marketing Officer, monitor external activity (including competitor) and incorporate best practice.
· Analyse reports to identify new opportunities and act up to grow presence in national press by identifying proactive and reactive media opportunities.
· Be part of out-of-hours weekend monitoring rota
Communications
• Maintain the communications calendar
• Research, write and distribute media outreach activities such as press releases, media comments, media briefs, features, blogs and letters to editors
• Be the first point of contact for media enquiries and manage the press office function in a timely manner.
• Maintain library system for press cuttings, monitor cuttings and report on results
• Lead on gathering powerful stories that highlight the impact of childhood cancer on the lives of children, young people and families
• Work closely with the fundraising and digital teams to coordinate and respond to the different needs for case studies
• Maintain a detailed and GDPR compliant contact management system of all case studies
• Work closely with the Digital Team to ensure that all campaigns and content produced is reflected on the website and across social media accounts
Families
• Maintain relationships with current patient families who are sharing their cancer journey stories with the media.
• Produce stories of patient families and share online and social media
• Work with a diverse range of case studies and media spokespeople and ensure they are treated in an appropriate and safe manner.
• Be key spokesperson for families media storytelling
Other
• Contribute to the overall Marketing and Communications function of Children with Cancer UK
• Carry out any other duties commensurate with the general level of responsibility of the post
• Occasional events attendance
• Partnership relationship building
• Manage relevant cases and inboxes on Salesforce
• Marketing Cloud user
• Be part of the Officers forum
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report