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The role of Digital Officer plays a key role in supporting the delivery and continuous improvement of The Children’s Trust’s digital communications. Working closely with the Digital Manager and wider Marketing and Communications team, the postholder will help ensure our website, email marketing and other digital activity are engaging, accessible, user-focused and aligned with organisational priorities and brand guidelines.
The role will support the day-to-day management of the charity’s websites maintaining high-quality, up-to-date content with a strong user experience, alongside contributing to integrated marketing and communications activity through digital channels, including email and paid digital support. Using analytics and insight, the Digital Officer will help monitor performance, identify opportunities for optimisation and support data-driven decision making to enhance reach, engagement and user journeys.
This role requires a highly organised and detail-oriented individual with a strong understanding of digital best practice, who can work collaboratively across teams and manage multiple priorities effectively while contributing to the ongoing development of The Children’s Trust’s digital presence.
This role is not open to sponsorship.
Staff benefits include shuttle bus, and more… Read more below.
Role Requirements
Website management
- Support the day-to-day running of the charity’s websites, managing updates from across the organisation and ensuring continuous improvement and development of content, layout and structure.
- Support the Digital Manager to work with teams across the charity to ensure all website content is fresh, up-to-date and in line with our key messages, style and tone of voice.
- Support Digital Manager with ensuring websites are compliant, secure, accessible, user-friendly and aligned to brand, communications and organisational objectives.
- Produce content that complies with Web Content Accessibility Guidelines (WCAG 2.1 – Level AA) and help promote web accessibility throughout the Organisation.
- Build and maintain online forms, e.g. donations, event entries and data capture.
Campaigns and email marketing
- Assist the Digital Manager and Senior Marketing Manager with paid digital activity on small scale campaigns, covering areas such as paid social and Google ads or search campaigns and boosted posts.
- Contribute to marketing and communications plans for campaigns and projects.
- Support with review and delivery of email communications produced across the organisation to ensure they meet brand and best practice guidelines.
- Support with the creation and management of email communications using DotDigital.
- Optimise performance through A/B testing, segmentation and analytics.
- Collaborate with the Digital Manager to support and ensure effective targeting, segmentation and retargeting in our email marketing and paid campaigns.
- Support Digital Manager with the day-to-day running and long-term development of our Google Grants account and campaigns.
- Identify opportunities to improve reach, engagement and supporter retention.
Wednesday 29th July and Thursday 30th July
PLEASE READ CAREFULLY – ‘How to Apply’
Terms and Conditions
Strictly no agencies, please.
As we often receive high levels of applicants for our roles, we regret that we will only be able to contact those applicants who are shortlisted for interviews. Therefore, if you have not heard from us within 2 weeks of the closing date, please assume you have not been shortlisted for an interview on this occasion.
About Us
The Children’s Trust is the UK’s leading charity for children with acquired brain injury, providing expert rehabilitation, education, therapy, and care at our national specialist centre in Tadworth, and to children and their families across the UK, via our Brain Injury Community Service.
Boasting a beautiful 24-acre site in Surrey, we are located just outside of London, close to the M25 (accessible via Junction 8, A217 to Tadworth) and easily accessible via National Rail, by way of: Clapham Junction, Sutton, and Epsom.
Staff Benefits
The work we do is highly rewarding, and in addition to an attractive salary, we offer a valuable range of benefits, including our staff flexible benefits platform, on-site nursery, free eye tests, enhanced Maternity and Paternity Pay, time out days for those experiencing menopause symptoms and time off for gender reassignment.
We also offer additional annual leave days for those with long service, with entitlements ranging from 35 to 41 days (including bank holidays) depending on your length of service.
Other benefits include free on-site parking; a staff shuttle service from Epsom and Sutton train stations to Tadworth Court, subsidised cafeteria, on-site staff accommodation (subject to availability), the ability to retain your NHS pension (where applicable), Teacher’s pension (where applicable) or the opportunity to join an alternative scheme, and the opportunity to develop your career in a supportive and collaborative environment.
Rehabilitation of Offenders
Many roles at The Children’s Trust are exempt from the provisions of Section 4 (2) of the Rehabilitation of Offenders Act 1974, by virtue of the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2013 and 2020) and as such, are subject to an Enhanced DBS check. Successful applicants will be required to complete an Enhanced Disclosure & Barring Service (DBS) check, which will disclose all unspent convictions and adult cautions and any spent convictions or adult cautions that would not be protected. The exceptions to this are our retail roles within The Children’s Trust shops, which are subject to Basic DBS checks which will disclose unspent convictions or adult cautions.
Equal Opportunity Employer
To help us achieve our ambition to give children and young people with brain injury and neurodisability the opportunity to live the best life possible, we want to accurately reflect the UK’s diverse population. We want equity, diversity, and inclusion to be at the heart of everything we do, and our people, services, and culture to reflect the diverse needs of all. Through our diversity and inclusion strategy, we have made a commitment to increase the diversity of our charity and create an inclusive culture. We have networks across the organisation working to ensure that these aims are met - including an LGBTQIA2S+ group, Ethnic Diversity Group, and Spark – our broad EDI group. Read more about our EDI work here. We welcome applications from all who share our ambition regardless of background. We will strive to ensure that any reasonable adjustments are made in respect of interview and working arrangements.
Online Searches
In accordance with statutory safeguarding and child protection guidance, online searches will be conducted for shortlisted candidates before interview. The online searches will be conducted by a person who is independent of the interview and selection process and will focus on relevant information returned via searches of the candidate’s name (and variations thereof). Social media searches will be limited to professional platforms such as LinkedIn. Any concerns relating to suitability for work with children and young people will be forwarded to the interview panel, for discussion during the interview.
The client requests no contact from agencies or media sales.
34 hours – Full Time
12 month fixed term contract with possibility of contract extension or being made permanent
Grade 2: £51,394 plus £5,928 London Weighting if applicable
Flexible/Hybrid (with travel across Britain and Ireland as required)
Job Purpose
The Senior Digital Officer will help shape and deliver integrated communications campaigns that strengthen the TSSA’s voice, influence decision-makers, support organising activity and champion workers across Britain and Ireland.
The postholder will lead on digital communications, audience engagement, digital campaigning and the effective use of the organisation's digital channels. Working closely with the Senior Communications and Media Officer, they will ensure campaigns and TSSA priorities are amplified through targeted digital communications that support member engagement, recruitment, retention and organisational influence.
The role will support communications activity relating to organising drives, industrial campaigns, ballots, political engagement and wider organisational priorities, ensuring digital communications contribute to campaign success and member engagement.
The postholder will help drive a step-change in TSSA's digital offer, ensuring it reflects the union's ambition to be responsive, inclusive and effective in supporting members at every stage of their working lives.
Main Duties and Responsibilities
Digital Strategy and Campaigning
- Develop and deliver digital communications activity that supports organising, bargaining, campaigning and political objectives.
- Develop targeted content, email communications and audience engagement activity that supports campaigns, organising and member engagement.
- Work collaboratively with the Senior Communications and Media Officer to deliver integrated campaigns across media, digital and member channels.
- Contribute to the development and maintenance of communications and campaign plans.
- Work closely with organisers and campaign leads to amplify key messages, increase participation and maximise campaign impact.
- Support communications activity relating to industrial disputes, negotiations, ballots, organising campaigns and political advocacy.
- Advise colleagues and senior leaders on digital trends, opportunities and best practice.
Website Management and Development
- Support the ongoing development and improvement of the organisation's website, ensuring content remains accessible, engaging and aligned with organisational priorities.
- Contribute to website redevelopment projects through audience insight, content planning, user experience improvements and digital communications expertise.
- Work with colleagues, project leads and external suppliers to support website enhancements and improvements.
- Monitor website performance and user behaviour, making recommendations to improve engagement and member experience.
Social Media and Audience Engagement
- Develop and deliver audience-focused content plans across social media and digital channels.
- Create and coordinate targeted digital campaigns designed to influence key audiences and decision-makers.
- Produce or commission engaging multimedia content, including graphics, video and digital storytelling.
- Grow and strengthen the organisation's digital reach, engagement and influence.
- Monitor emerging trends and recommend new approaches to audience engagement.
Content Planning and Collaboration
- Work closely with the Senior Communications and Media Officer to translate campaign priorities, media opportunities and organisational messaging into effective digital communications.
- Ensure consistency of messaging across all digital channels and communications platforms.
- Collaborate with organising, campaigns, policy and leadership teams to identify and deliver digital communications opportunities.
- Support colleagues across the organisation to improve digital communication practices.
- Contribute to a shared communications and campaigns planning process to ensure effective coordination across the communications function.
Analytics and Continuous Improvement
- Monitor website, social media and campaign performance using analytics and insight tools.
- Produce regular reports evaluating digital performance and audience engagement.
- Use data and audience insight to inform content planning, campaign delivery and strategic decision-making.
- Identify and implement new digital tools, technologies and approaches that enhance communications and engagement.
- Promote best practice in accessibility, user experience and digital communications.
Shared Responsibility
- Work collaboratively with the Senior Communications and Media Officer to deliver an integrated communications function, jointly planning campaigns, coordinating messaging, sharing insight and ensuring communications activity supports organising, campaigning and the organisation's strategic objectives.
- Co-produce TSSA's annual journal and other flagship publications.
If you would like to apply for this role, please provide a CV and a statement (no more than two sides of A4) of how you meet the requirements for the role.
Closing date is 10 am Monday 13 July.
Interviews will take place on Tuesday 21 July, in London, in person.


