Digital executive jobs

Senior Digital Loyalty Executive (Retail & Special Projects) 
Location: Various across the UK with flexible/hybrid working options 
Salary: £29,530.68 - £34,352.01 (depending on experience) 
Hours: Full-time, permanent 
Closing Date: June 26th 

Make a Real Difference in a Child's Life 

At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. 

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value. 

 What You'll Be Doing as the Senior Digital Loyalty Executive 

• Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management

• Working closely with our retail teams to develop and deliver retail customer journeys to drive revenue across the Barnardo's online shop 

• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases 

• Provide technical support for stakeholders using our email marketing platforms

• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income

• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision 

• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing 

 This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children. 

 What We're Looking For 

We're looking for a Senior Digital Loyalty Executive who has: 

• Digital/email marketing experience with a track-record of success in either a charity or commercial setting 

• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey 

• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects. 

• Experience of using customer/supporter and market data to inform ideas and strategic plans 

• An understanding and knowledge of digital marketing and how this can support acquisition and growth. 

• Excellent written, communication and interpersonal skills 

 You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK. 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible

About The Role
Someone opens an email at a moment they’re struggling.
It helps them understand what’s happening. It reassures them they’re not alone. It offers a next step when everything feels uncertain.
That’s the kind of difference thoughtful communication can make.
We’re here for everyone affected by dementia. Whether someone is living with the condition, caring for a loved one, or trying to make sense of a diagnosis, we want them to feel supported, informed and understood.
We are a mix of advisors, supporters, fundraisers, researchers, communicators and technical specialists. Some of us are volunteers, some are employees, but we’re all working towards the same goal: making life better for people affected by dementia.
We’re also committed to building a team where everyone feels welcome and able to be themselves. We know that different perspectives make us stronger, and we encourage applications from people of all backgrounds and experiences.
As part of our Omnichannel Team, you’ll help shape how we connect with people through email and SMS. You’ll work closely with colleagues across the organisation, not just delivering great campaigns, but helping others feel confident and supported in doing the same.
What you’ll do
You’ll create and deliver email and SMS campaigns that are clear, thoughtful and genuinely helpful to the people receiving them. You’ll think about how messages feel as well as how they perform, making sure they reach people at the right time and in the right way.
You’ll work alongside colleagues from different teams to plan and improve their campaigns, offering feedback in a way that builds confidence and supports learning. You’ll also develop and manage content calendars, helping to make sure our communications are joined up, relevant and aligned with what matters most to our supporters.
Part of your role will involve building and improving automated journeys and integrations, helping to create smoother, more personalised experiences. You’ll spend time looking at performance data, running tests and using what you learn to keep improving how we communicate.
You’ll also be a go-to person for our email and SMS platforms, sharing your knowledge, answering questions and helping others develop their skills.
About you
If this role sparks your curiosity and you feel inspired to make an impact, we would be thrilled to hear from you.

- You have some experience with email marketing, whether planning, designing, building, or testing campaigns
- You enjoy putting together content calendars that reflect your organisation’s priorities and vision
- You’re a confident writer who can adapt your tone and style to connect with different audiences
- You’ve dabbled in automations or integrations for sending emails or SMS messages, or you’re excited to learn
- You’re comfortable giving thoughtful, supportive feedback that helps others grow and shine
- You like exploring data to see what’s working, what could improve, and how to make things even better
- You love working with people, building positive, collaborative relationships, and celebrating team wins

The work you do will help people feel informed, supported and less alone at times when it really matters.
If you want to use your skills in a way that has real impact, and be part of a team that values kindness, collaboration and inclusion, we’d love to hear from you.

About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.