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Do you have experience creating email campaigns and digital communications that bring customer journeys to life? Want to help shape the future of customer engagement at British Heart Foundation?
We're recruiting a Digital Journeys Senior Executives on 12-month fixed-term contracts to support one of our biggest digital transformation programmes.
About the role
British Heart Foundation is investing in Enterprise Foundations, an organisation-wide transformation programme designed to help us become a more customer-centric organisation through new technology, better use of data and more connected ways of working.
As a Digital Journeys Senior Executive, you'll help deliver one of the programme's most significant workstreams: migrating our marketing automation platform from Dotdigital to Adobe and redesigning hundreds of campaigns into customer-centred journeys.
You'll own assigned customer journeys from brief through to delivery, translating journey designs into live Adobe builds and configuring audience segmentation, workflow logic, personalisation and automation. Through rigorous testing and optimisation, you'll help ensure every communication delivers a relevant and connected customer experience.
Working through a series of transformation sprints, you'll contribute to rebuilding and improving existing campaigns while helping establish new standards, processes and ways of working across the organisation. You'll work closely with colleagues across Digital, Data, Retention and Customer Journeys, gaining valuable experience in marketing automation, customer journey orchestration and digital transformation delivery.
Your work will directly influence how we engage audiences and support more people to connect with BHF's mission.
About You
As our ideal candidate, you'll already have experience designing, building and delivering customer journeys, email campaigns or SMS communications within a marketing automation platform, alongside a strong understanding of audience segmentation, workflow logic and personalisation.
You'll bring strong knowledge of customer journey design, marketing automation and campaign delivery, together with experience using customer data to create relevant, targeted communications. Experience with Adobe Campaign or Adobe Journey Optimizer would be beneficial, but we're equally interested in candidates with experience using platforms such as Dotdigital, Salesforce or Braze who are excited to develop their Adobe expertise.
You'll be confident translating briefs and requirements into live journey builds, using performance insight to identify improvements and working collaboratively with stakeholders across digital, data, technology and marketing teams. Strong attention to detail, testing and quality assurance will be key to your success.
Most importantly, you'll be customer-focused, organised and naturally curious. You'll enjoy learning new technologies, solving problems and finding better ways to create journeys that deliver measurable results.
Working arrangements
These 12-month fixed-term roles provide additional capacity for the Digital Content & Journeys team during the Enterprise Foundations (EF) transformation programme.
These roles will specifically support the migration to Adobe and the building of hundreds of personalised customer journeys through sprint cycles until May 2027, followed by optimisation and hypercare. These roles provide the additional capacity needed to deliver the EF programme’s goals.
As this role is linked to a time-limited transformation programme, it is not intended to form part of BHF's ongoing permanent structure beyond completion of the project and associated optimisation activity. Following completion of the programme, responsibility for the ongoing management and optimisation of journeys will sit within the permanent Digital Content & Journeys team.
The contract is expected to end after 12 months when the additional funded programme activity and associated resourcing requirement are expected to conclude.
This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.
Interview process
The interview process will consist of two stages. We plan for first stage interviews will be held over MS Teams on w/c 28 Sep 26 . For those successful, there will be second stage interviews in-person at our London Office (NW1 7AW) on 08 Oct 2026.
Our vision is a world free from the fear of heart and circulatory diseases.
We are looking for a creative and enthusiastic Digital Engagement Executive to support our team on a 12 month fixed term basis in the delivery of brilliant email campaigns, communications and journeys to help pets and their people.
As one of Woodgreen Pet Charity's email marketing experts, you’ll champion best practice whilst working on a wide range of email communications designed to acquire, retain and develop new and existing audiences to drive income and engagement.
You will;
- Play a key role in the Digital Engagement team’s ambition to develop, nurture and optimise digital relationships with audiences to support engagement and income generation.
- Support in the planning, development and delivery of a range of email communications to acquire, retain and develop new and existing audiences.
- Support key stakeholders across Woodgreen to build their digital engagement knowledge by championing email best practice.
- Support public facing teams across Woodgreen with the delivery of an efficient, high-quality digital service.
- Apply your creativity in the planning and delivery of email campaigns, journey and web content.
- Combine analytical skills with a keen understanding of how to create engaging digital content and email campaigns.
As well as being passionate about email and harnessing its power to nurture, develop and deepen relationships you will need:
- Experience of supporting the implementation of digital fundraising or other income-generating campaigns, achieving desired targets and reporting on impact.
- Demonstrable experience of developing and delivering key messages to a variety of audiences through email and digital content.
- Significant experience of working with email marketing tools and services to deliver broadcast and automated email campaigns and journeys in line with briefs and targets.
- Proven ability to deliver on briefs to write and edit highly engaging email and web copy.
- Strong analytical skills and experience of using data to inform decision making.
- Experience of managing workload across multiple projects whilst working with a range of internal stakeholders.
- Strong working knowledge of ESP tools (DotDigital desirable) and CMS systems (Wordpress desirable).
- Working knowledge of Dynamics or similar CRM databases.
This is a full time, hybrid, 12 month fixed term role, working 37.5 hours per week. Our Head Office is based in Godmanchester, Cambridgeshire and our successful candidate will be expected, on average, to work from our site once or twice a month depending on business need. The starting salary for this position is £29,739 - £33,043 per annum, depending on experience. This is complemented by;
- 36 days (pro rata) annual leave per year (inclusive of bank holidays)
- Up to 8% employer pension contributions
- Support towards healthcare costs (cashplan)
- Employee wellbeing package to include free access to Headspace
- Life assurance (4x salary)
- Enhanced parental leave (subject to qualifying period)
- Benefits hub – exclusive discounts on popular brands
- 25% discount in our charity shops
Please note that you will need to have existing Right to Work in the UK to apply for this opportunity as we are unable to provide visa sponsorship.
Woodgreen is committed to making our recruitment processes accessible to all and, as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team and we will do our best to put any reasonable adjustments in place.
Early application is encouraged as this position may close sooner than the stated deadline if a suitable candidate is found. Interviews may commence prior to the closing date.
Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.
Our vision is for every pet to have a home where they are loved, well cared for and enjoy positive relationships with their owners.



The client requests no contact from agencies or media sales.