Digital fundraising jobs

Working across multiple income streams, the postholder will support the development and delivery of high-impact fundraising campaigns, compelling cases for support, and meaningful donor communications. With a strong focus on Regular Giving growth and supporter stewardship, the role plays an important part in strengthening long-term financial sustainability.

This is a proactive role requiring strong content development skills, attention to insight and performance, and the ability to contribute to continuous improvement in fundraising systems and processes.

For more information, please download the Information Pack. For an informal conversation about the role, please email recruitment in the first instance.

Smart Works is a dynamic, high profile and fast-growing UK charity that dresses and coaches unemployed women for success at their job interview. We empower each woman by giving her the clothes and the confidence she needs to succeed.

After visiting Smart Works, 68% of clients secure a job within a month, gaining financial independence and transforming their lives.

The Smart Works service is delivered in London, Manchester, Edinburgh, Birmingham, Newcastle, Reading, Bristol and Leeds. Over the past ten years, Smart Works has helped over 50,000 women, and last year alone we reached 10,600 women. It is our mission that any woman who needs our service should be able to find her way to a Smart Works centre.

In 2025 we launched our new 5-year strategy- we are aiming to build a future where every woman, at any stage of her career, can access trusted, personalised support to secure employment. We aspire to be local in feel, national in reach, shaped by the voices of women, valuing every story and every success.

More information about who we are can be found on our Smart Works website.

About the Role

Last year Smart Works Leeds hit an important milestone when they supported over 1000 women with their coaching and dressing service. Over the next 12 months and beyond, there are plans to grow the service even further and ensure that all unemployed women located in Yorkshire are aware of the transformative service available to them at Smart Works.

The Fundraising and Partnership Lead will focus on the corporate and stakeholder partnership fundraising activity, supporting the Head of Fundraising to generate a six‑figure annual income portfolio. The role involves identifying, approaching and converting new corporate prospects into engaged funding partners aligned with the charity’s cause and objectives.

They will work with the Fundraising team and the Board of Trustees to deliver the fundraising strategy, activity plan and support the organisation’s long‑term sustainability.

How to Apply

Please head to our website to read the full job pack and then sumbit your CV and Cover Letter through our recruitment system. 

If you require any reasonable adjustments or alterations for the application and recruitment processes, please get in touch and we'd be happy to support. 

Smart Works is committed to best practice employment practices, including reducing the burden for those seeking work. Smart Works will therefore reimburse reasonable costs of travel to interviews if required.

Job Title: Communications Manager
Location: Remote
Salary: £38,000 per annum
Reporting to: Head of Fundraising and Communications
Responsible for: Marketing and Communications Coordinator
Hours: 35 hours per week
Contract: Full time, permanent

GFS is seeking a strategic, proactive and values-led Communications Manager to lead the delivery of our communications function and elevate our profile across audiences and platforms. The role will support the shaping and delivery of a communications strategy that amplifies our voice, showcases our impact, and builds trust and engagement with our community. You’ll work across all areas of the organisation to coordinate messaging, manage risk and lead communications activity that reflects our feminist values and purpose.

The Communications Manager will oversee digital content, media relations, marketing and digital fundraising campaigns, working in close collaboration with the CEO, Leadership team and wider team. You will line-manage the Marketing and Communications Coordinator, ensuring high-quality content, storytelling and messaging are delivered consistently across all channels.

Please see the attached documents for more information and details on how to apply. 

Timeline 

• Closing date for applications midnight on Sunday 26 April 2026 
• First stage interviews w/c 11 May 2026
• Second stage interviews TBC May 2026

How to apply

To apply for this role, please submit the following documents:

1. An anonymised CV Please remove your name and any other personal identifying details.
2. A personal statement Your personal statement should respond directly to the three application questions listed below. Please keep within the stated word limits.
3. The optional diversity monitoring form This is not seen by the hiring panel and is entirely voluntary.

Please send all documents by midnight on Sunday 26 April 2026 

Your personal statement should address the following three questions:

1. GFS is a feminist, values led organisation. Please tell us about a time you shaped or delivered a communications approach that reflected specific organisational values. What was your role, what actions did you take, and what impact did it have? 
   (300 words max) 
2. Describe a situation where you identified or managed a communications risk (e.g., media issue, sensitive messaging, reputational challenge). What steps did you take, who did you work with, and what was the outcome? 
   (300 words max) 
3. Tell us about a digital communications or fundraising campaign you developed or led. How did you use audience insight to shape it, what channels or methods did you use, and what results did it achieve? 
   (300 words max)

Independent Age is the national charity focused on improving the lives of people facing financial hardship in later life. We believe no one should face financial hardship in later life.

Our Helpline and expert advisers offer free, practical support to older people without enough money to live on. Through our grants programme, we support hundreds of local organisations working with older people across the UK. 

We use the knowledge and insight gained from our support services and partnerships to highlight the issues experienced by older people in poverty and campaign for change.

We would love to find individuals from all walks of life and diverse backgrounds to join us on this journey.

Responsibilities and Person Specification:

This role supports Independent Age’s media/ PR and social media programme, with a 50/50 split between these areas, and will help deliver our ambition to tackle poverty in later life, build the organisation’s reputation, and raise our profile across multimedia channels. 

Working closely with the Media Communications Manager and Senior Digital Content Officer, the post-holder will work on communication projects across all areas of the charity to raise awareness and understanding of Independent Age, grow our influence and drive potential supporters to our activities (including our information and advice, fundraising, volunteering and campaigning). 

You should have experience of media liaison and securing press coverage, as well as familiarity with all social media platforms (Facebook, Twitter/X, BlueSky, Instagram and LinkedIn), and ideally a foundational knowledge of the associated reporting and analytics for them. 

For full details on the role and requirements, please review the job description and person specification.  If your experience doesn’t align perfectly with all of the criteria in the person specification but you do meet most of them and are excited about the role, we encourage you to apply anyway. 

This is a full-time role, 35 hours per week, which you can choose to work over five days or a 9-day fortnight. 

What it’s like to work at Independent Age:

We celebrate diversity at Independent Age and champion the differences that make each of us unique. We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We aim to attract and retain a wide range of talent and create an environment where everyone can feel safe, protected, welcome and included.

We offer great benefits including 28 days annual leave plus public holidays, a generous pension scheme with life assurance, and fantastic learning and development opportunities. We also offer a number of enhanced leave provisions and benefits.

We know that a good work life balance helps us perform at our best and supports wellbeing. Flexible working hours and hybrid working is standard for all (those contracted to work in the office usually attend 1 day per week). But if you need a different form of flexibility, we are always happy to talk flexible working. 

You can find out more about what it’s like to work at Independent Age on the careers page of our website.

Application Process:

To apply, please submit a CV and a Supporting Statement, detailing how your skills and experience meet the criteria within the Job Description and Person Specification, by visiting our jobs website (please do not hesitate to contact us if you have specific requirements and need support to apply in an alternative format).

To support our commitment to equity, diversity and inclusion our hiring managers use anonymous shortlisting. Therefore, please do not include your name, photo, or information to indicate your gender or age in your CV and supporting statement. Please do not omit dates of employment. Please ensure the title of any uploads does not contain your name. 

Independent Age is committed to safeguarding and follows Safer Recruitment practices to ensure we are safeguarding those we work with. We therefore ask that you supply your full work history with explanations for any gaps in the application documents you submit and, if offered the post, we will require two employment references including your current or most recent employer. A Basic DBS Certificate will be required for this role.

Closing Date: 22 April 2026 at 11:59pm

The Digital Fundraising Assistant will play a key role in delivering Sands’ virtual events programme. You’ll be at the heart of our supporter experience, providing frontline stewardship to a large community of virtual challenge fundraisers and ensuring every individual feels welcomed, motivated and valued.

This is an exciting opportunity for someone who enjoys building relationships, communicates with warmth and clarity, and thrives in a fast-paced digital environment. You’ll work closely with the Digital Fundraising Team to support the delivery of a wide range of virtual fundraising activities, helping to grow income, strengthen our online presence, and maintain Sands’ position as a leader in virtual challenges.

Are you a fundraising professional looking for your next challenge?
 

Great Ormond Street Hospital Charity is hiring for a permanent Senior Fundraising Executive to join our Donor Development team full time.

This is a varied role where you’ll use your skills across project management, marketing and individual giving. 

Salary

The salary for this position is £38,692 per annum and we operate a hybrid working policy of 2 days in the office per week. 
 

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

This role is known internally as Senior Individual Giving Executive (Donor Development).

Key Responsibilities

• Project manage the day-to-day delivery of cash and raffle appeals aimed at recruiting and retaining supporters. 
• Planning campaigns and creating campaign briefs. 
• Managing agency relationships. 

This is the ideal opportunity for a fundraiser with strong project management skills to join a vibrant team.

Skills, Knowledge and Expertise

• Previous experience in a fundraising role, with focus on supporter retention and acquisition. 
• Experience managing and collaborating with agency partners. 
• Campaign management experience.
• Strong data analytic skills. 
• Experience working on multi-channel fundraising campaigns. 

If you have experience delivering campaigns across direct mail, raffle and digital fundraising, then we want to hear from you. 

Not all fundraising roles are created equal.

Some raise money.
Others serve a purpose greater than themselves.

This is one of those roles.

We’re working with a growing international charity delivering life-changing programmes across healthcare, education, food security and community development in one of the world’s most vulnerable regions - Yemen.

Rooted in strong ethical values and a faith-inspired approach to service, they are looking for a Fundraising Officer to join them at an exciting stage of growth.

The Role

This is a hands-on, people-focused role where you’ll be:

• Supporting and delivering fundraising campaigns, appeals and events
• Building meaningful relationships with donors, community groups and partners
• Driving community and digital fundraising initiatives
• Supporting income growth through creative, engaging activities
• Representing the charity within communities and at events

This is a role for someone who is comfortable being out in the community, building trust and connection.

Who This Is For

You might be:

• A Fundraising Assistant ready to step up
• A Community Fundraiser who enjoys engaging with diverse communities
• Or someone with strong people skills and a passion for purpose

You’ll be:

✔️ A confident communicator who builds relationships with ease
✔️ Organised, proactive and able to manage multiple priorities
✔️ Passionate about making a difference through your work
✔️ Someone who appreciates or understands faith-based values in community work

Full UK driving licence is essential (regular travel required)

Why This Role?

• Be part of a charity making a real, tangible difference
• Join a values-led organisation with a strong sense of purpose
• Work closely with communities and supporters
• Hybrid working with flexibility

Interested?

If you’re looking for a role where your work aligns with both purpose and impact, we’d love to hear from you. A short supporting statement and your CV will be required

Apply now or get in touch for a confidential chat.

This is an exciting opportunity to take a leading role in shaping Sift's future at a pivotal moment in our journey. 

We support people affected by self-harm with compassionate, non-judgemental services, and demand for our work is growing. As we look ahead to the next phase of development, we are investing in fundraising to help us reach more people who need support. 

We are looking for an experienced, values-led fundraiser who is excited by the opportunity to build, influence, and make a tangible difference. 

Working closely with the CEO, you will lead our fundraising efforts and help us move from a reactive to a more proactive, strategic approach to income generation. 

What you’ll do 

You will play a key role in developing our fundraising including: 

• Leading on fundraising for trusts and foundations fundraising

• Building and managing a strong pipeline of funding opportunities

• Supporting the development of a major donor pipeline

• Overseeing delivery of targeted appeals and up to two campaigns per year

• Strengthening funder relationships and long-term stewardship

Why this role matters 

This role is central to our future. 
Your work will directly increase access to safe, compassionate support for people affected by self-harm and enable us to widen our influence across systems and communities. 

Why join us? 

• Real impact: Work that makes a tangible impact

• Flexibility: A part-time role with flexibility 

• Autonomy: Scope to shape and develop our fundraising approach 

• Purpose-driven culture: A small, collaborative team that puts people first

• A pivotal moment: Be part of an organisation evolving and growing its reach

What we’re looking for 

We’re looking for someone who brings both experience and a strong alignment with our values: 

• Proven fundraising experience (particularly trusts and foundations)

• Ability to work independently and prioritise effectively

• Strong writing skills and the ability to tell compelling stories

• Confidence in building and managing relationships

• A thoughtful, proactive approach with a high level of self-direction

If you’re looking for a role where you can shape strategy, work with purpose, and see the real-world impact of your work, we’d love to hear from you. Download the full recruitment pack for more details. We look forward to your application. 

We are Gingerbread. We’re here to fight for single parents and their families.

We campaign against the injustices that single parents face every single day, and we challenge the stigmas around being a single parent. We provide information to support all single parents so that they have the tools to support their children and themselves. And we provide a support network so that, with Gingerbread, no single parent is ever alone.

Join us today. Together, we can create a world where all single parents and their children don’t just survive but thrive.

Why join Gingerbread?

The work we do has a real impact. We make a difference in the lives of single parents. We do this through collaborative, focused working. We care passionately about the work we do, and we care for each other.

Overview of Job

The Fundraising Manager will play a key role in developing and delivering Gingerbread’s fundraising plans. The role leads our trusts and grants programme, producing strong, well‑evidenced proposals, building positive relationships with funders and ensuring our reporting clearly reflects our impact. Working closely with colleagues across the organisation, they will help ensure fundraising is embedded in our work and aligned with Gingerbread’s strategic goals.

For more information about the role, please see the Advert Pack.

This is not a “keep things ticking over” role.

This is a build, grow, and lead role.

We are looking for someone who sees opportunity everywhere. Someone who doesn’t wait for funding rounds to open—but creates them. Someone who can turn a powerful mission into compelling investment cases that unlock serious income.

If that’s you, keep reading.

About Us

The Muscular Dystrophy Support Centre (MDSC) is a specialist charity transforming access to physical therapies for people with muscular dystrophy across the Midlands.

Founded by people with lived experience, we now support 700+ individuals through long-term therapy and community support—something almost no one else in the UK provides at this scale.

We’re ambitious. We’re growing. And we’re ready to take our income generation to the next level.

The Opportunity

This is a brand-new senior role, created to drive our next phase of growth.

You’ll work directly with the CEO to:

• Build a bold, multi-year income strategy
• Secure unrestricted and multi-year funding
• Open up new income streams (corporate, major donors, partnerships)
• Shape the story of MDSC so it lands powerfully with funders
• Build relationships and keep them for the support of our long term journey

Right now, fundraising is full of potential.
With the right person in post—it becomes transformational.

What You’ll Be Responsible For

Strategy & Leadership

• Design and deliver a 3-year income generation strategy
• Build a strong, diverse funding pipeline
• Spot and secure high-value opportunities
• Work with the CEO to influence and report to the Board

Income Generation

• Lead on trusts & foundations, corporate partnerships, and major donors
• Develop new fundraising models and propositions
• Create compelling cases for support and funding bids
• Build long-term, strategic partnerships

Relationships & Impact

• Own supporter stewardship—make funders feel like true partners
• Lead on impact reporting and storytelling
• Ensure everything we communicate shows real, measurable change

Systems & Performance

• Strengthen internal fundraising systems and CRM use
• Track pipeline, performance, and return on investment
• Ensure compliance (GDPR, best practice, etc.)

Growth

This role is designed to grow.
You won’t just deliver income—you’ll help build the future fundraising team and structure.

Who We’re Looking For

You’ll likely bring:

Experience

• A strong track record of securing funding (£££)
• Experience developing and delivering fundraising strategy
• Success with multi-year and unrestricted income
• Confidence working across multiple income streams

Skills

• A brilliant storyteller—you can make people care, fast
• Commercial mindset—you think in terms of investment and return
• Strong organisation—you can manage pipeline, priorities, and pressure
• Financial confidence—budgets, forecasts, funding models

Mindset

• Proactive. You don’t wait—you make things happen
• Creative. You see opportunities others miss
• Tenacious. You follow through until it lands
• Collaborative. You bring people with you
• Values-led. You care deeply about impact

Why This Role

· You’ll work directly with the CEO—high influence, high visibility

· You’ll shape a function from the ground up

· You’ll have real freedom to innovate and build

· You’ll see the direct impact of your work on people’s lives

This is the kind of role people look back on and say:
 “That’s where everything changed.”

Our Offer

• Salary: £42–45k per annum – reviewed annually
• Pension contribution (3%)
• 22 days annual leave + bank holidays (+ increases with service)
• Discretionary organisation Christmas Shutdown 
• Generous training & development budget
• Real opportunities for rapid progression and growth
• Supportive, ambitious, and purpose-driven team

Who we are

Social AF are experts in Social Media Moderation. Established in 2021, we work with some of the biggest names in the third sector and have supported charities to raise over £40 million through their Facebook Challenges and Virtual events. 

We are a fast-growing agency with a strong reputation for delivering outstanding results. Our team of experienced fundraisers know exactly what it’s like to be on the front line and put their heart and soul into every event. 

About the Role

As a Fundraising Group Moderator, you’ll manage Facebook groups of up to 10,000 challenge participants, providing exceptional supporter care and helping participants raise five‑ and six‑figure sums for some of the biggest names in the charity sector.

This role is ideal for experienced fundraisers looking for flexible freelance work or an additional income stream. You’ll work remotely, using your own laptop and WiFi, and bring your personality, empathy and initiative to every interaction.

You must be able to begin moderation at 9am (or earlier), wrap up by 9pm, and maintain our sub‑three‑hour response time.

Key Responsibilities

• Represent the charity’s voice, uphold brand guidelines and act as the charity representative 

• Maintain a safe, positive and inclusive group environment

• Identify, report, escalate and signpost all safeguarding concerns

• Provide warm, friendly and informal supporter care, bringing your own personality to create an exceptional participant experience

• Motivate, encourage and support participants throughout their challenge

• Maximise registration conversions and fundraiser activation

• Work independently, manage your own time effectively, use strong initiative and correct any errors promptly

• Follow clear processes and maintain high standards of accuracy

• Identify, solve and diffuse issues within the groups

• Engage with participants using a warm, friendly and informal tone

• Respond to posts, comments, questions and inbox messages in a timely manner (within three hours)

• Use your personal Facebook profile to moderate groups and build genuine relationships

• Post engaging daily content provided by Social AF

• Manage registrations using GivePanel or similar platforms

Workload & Peak Periods

Our challenge calendar has natural peaks, and moderators must be prepared for increased activity during September-November and January-March. These months see higher participant numbers and more concurrent events, meaning more posts, questions and supporter interactions. In addition to these seasonal surges, the first and last day of every month are consistently the busiest, as participants start and complete their challenge.

We maintain a flexible, supportive team culture, and to keep this fairness and flexibility in place, moderators must be willing to work occasional bank holidays and be available on the first or last day of each month, when group activity is at its highest.

Person Specification

Essential Criteria

• Minimum 3 years’ professional fundraising experience

• Excellent written communication

• Strong attention to detail

• Ability to work independently and manage your own time

• Confident problem‑solver with the ability to multitask

• Warm, personable communication style

• Receptive to feedback and committed to keeping high standards

• Confident using Facebook day‑to‑day, including basic functions such as posting, commenting, navigating groups and using your personal profile

Desirable

• Events or individual giving experience

• An understanding of the Facebook Challenge Model or experience of running/supporting Facebook Challenges

• Experience using GivePanel

• Experience managing Facebook Groups

Training & Expectations

• Attend compulsory training and monthly team meetings

• Join moderation briefings

• Stay up to date with new processes and training

• Be present and responsive on Slack during working hours

Interviews: Wednesday 22nd & Thursday 23rd April

Compulsory training: Tuesday 28th and Thursday 29th (10am–2pm both days)

Start date: Week commencing 4th May

About the role:

This is an exciting opportunity to join SHP’s fundraising team and play a key role in how we connect with and grow our community of supporters. As Supporter Engagement Officer, you will help build meaningful, long-term relationships with people who are passionate about ending homelessness in London, using digital fundraising and challenge events to bring that connection to life. From someone making their first donation to those who continue to give and champion our work, you will shape supporter journeys that feel personal, engaging and impactful.

You’ll take ownership of delivering creative, insight-led campaigns across the year, with a particular focus on challenge events and our annual Christmas appeal. Alongside this, you’ll use digital tools and data to understand what resonates with supporters, continuously improving how we communicate, grow income and strengthen loyalty. The role also offers the chance to get involved in wider projects, from developing new audiences to helping gather authentic content that reflects the real impact of our services, giving supporters a genuine connection to the change they are part of.

You’ll be joining a collaborative and ambitious team that isn’t afraid to do things differently. We value fresh thinking, honesty and a willingness to test and learn, and you’ll be supported to bring new ideas and approaches into your work as we continue to grow our fundraising offer and reach more people who want to stand alongside us.

Our hybrid working model means the role is currently 2 days per week at our Head Office in Kings Cross with the remaining 3 days from home. Specific days agreement will be discussed with the line manager. 

About you:

• Experience delivering supporter engagement or fundraising activity, ideally across digital channels and challenge events, with a focus on building lasting relationships
• Confident using, or keen to learn, digital fundraising tools such as FundraiseUp, Mailchimp, JustGiving, Let’s Do This, Shopify or WordPress
• Able to use insight and data to shape campaigns, improve supporter journeys and increase engagement, income and retention
• Creative and proactive, with the confidence to try new ideas and contribute to a team that values innovation and doing things differently
• Strong organisational and communication skills, with the ability to manage multiple campaigns and priorities while keeping supporters at the heart of your work

About us:

We’re London’s leading homelessness charity – and we get things done.

In a city where hundreds are forced into homelessness every day, our work has never been more needed or more challenging. And we’re not shying away. We’re rolling up our sleeves to make change and helping over 10,000 Londoners every year. We prevent homelessness, provide safe places to live and give people the opportunity to rebuild their lives and transform their futures. And we never give up. 

We’re here for Londoners wherever they are on their journey. We start with trust, building relationships that help people feel safe, supported, and ready to move forward. Every day, we put people first in everything we do, challenging injustice and barriers that keep people from the safety, stability and opportunity they deserve. We stand alongside people as they rebuild and shape a future that feels their own. 

Joining Single Homeless Project means joining a team that’s bold, compassionate and determined to do better for the people we support and for each other. You’ll work alongside colleagues with lived experience, in a space that’s trans-inclusive, disability-friendly, and actively striving to be anti-oppressive and equitable. 

We’re not perfect, but we’re real. We listen. We learn. And we push forward, together. Because this isn’t just a job. It’s a chance to lead with empathy, spark change, and help build a London where no one is left behind.

Important info:

Closing date: Sunday 19th April at midnight

Interview date: Wednesday 29th and Thursday 30th April online via Microsoft Teams

Please note there will be a second round interview for suitable candidates

This post will require a basic DBS check to be processed (by SHP) for the successful applicant.

Please note applications are reviewed for AI use in application questions. Applications with insufficient right to work or requiring sponsorship will not be accepted for this role. 

Web Optimisation Manager

Permanent, Full time (35 hours per week). Hybrid working (minimum of 2 days per office in one of our UK offices)

Location: This role can be based in any of our UK offices - Cardiff, Edinburgh, London, or Warrington

Salary: Cardiff, Edinburgh, and Warrington - £50,199 per year. London - £55,000 per year (inclusive of London allowance)

If we receive a high volume of applications, we reserve the right to close the advert before the scheduled closing date. Therefore, we encourage interested applicants to apply at their earliest convenience. 

About us

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues. 

Learn about our vision, mission and values

About the role

The Web Optimisation Manager plays an important role in improving the performance of Christian Aid’s website and digital platforms, helping ensure our digital experiences effectively attract, engage and inspire supporters to take action. With a strong focus on digital fundraising, you will use data and insight to understand how people interact with our website and identify opportunities to strengthen supporter journeys and increase engagement.

Working with analytics tools and behavioural insight platforms, you will explore how users navigate our website and help identify areas where we can improve the experience. You will plan and deliver A/B and multivariate tests to better understand what works for our audiences and support ongoing improvements to user experience and conversion.

You will develop our technical SEO approach, contributing to web audits, keyword analysis and site performance improvements that help ensure Christian Aid’s content is visible and accessible to the people who need it most.

Working closely with our Digital Development Team, you will contribute to improvements and new features that enhance supporter journeys and campaign performance. You will also collaborate with the Senior Digital Content Editor and colleagues across teams to ensure content aligns with SEO best practice and supports the organisation’s content plans.

As our web performance specialist, you will help translate website data into clear insights that colleagues can act on, using dashboards and reporting to support data-informed decision making and continuous improvement across the organisation.

About you

You are a digitally curious and analytical professional who enjoys improving online experiences. You have experience analysing user journeys and website performance, using tools such as GA4, Tag Manager and SEO platforms to understand how people interact with digital content. You are comfortable identifying friction in user journeys, developing practical recommendations to improve engagement and conversion, and working collaboratively with developers and content teams to implement improvements.

Experience with CRO testing, GA4, CMS platforms such as Drupal, and technical SEO will help you succeed in this role, alongside strong organisational skills and the ability to manage multiple priorities.

Further information

At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.

We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. 

We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity. 

All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme.  In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this. 

Job Title: Digital Marketing Officer

Reporting To: Marketing & Communications Manager

Salary: £26,848 - £31,439

Hours: 37.5 hours per week

Duration: Permanent

Location: Alder Hey Children’s Charity, Liverpool / Hybrid-working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder Hey Children’s Charity’s digital marketing activity across key channels, reporting to the Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and optimisation across the charity’s digital platforms. The Digital Marketing Officer will play a key role in ensuring digital advertising channels are engaging and effective in supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and Communications, and supports the delivery of digital activity set by the Marketing & Communications Manager.

Main Duties/Tasks

Digital Duties:

Content Creation, Management, and Campaign Support

• Creating, editing, and publishing content across the charity’s digital channels (website, email, and ad channels) in conjunction with the Content Creation Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring content is accurate, engaging and aligned to brand guidelines. Maintain high standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform, supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns through digital channels.
• Adapting digital copy for different audiences and platforms, including web pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support

• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO, and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on content, assets, and copy, and assisting with reporting and optimisation under the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration

• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Other Duties:

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager.

Closing date: Monday 20th April, 12pm

Shortlisting: Wednesday 22nd April

Interviews: Tuesday 5th May