Digital lead jobs in Birmingham
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The Digital Engagement Lead will play a pivotal role in shaping how people discover, experience and connect with Ronald McDonald House UK.
Working closely with the Head of Brand, Communications and Digital Engagement, you'll lead the development and delivery of an audience-led digital engagement strategy that helps us reach more people, build stronger relationships and create meaningful opportunities for support. You'll bring together social media, email, website content and user experience, paid social media and analytics into a clear, joined-up approach that delivers measurable results.
This is a role for someone who can see the bigger picture whilst remaining close enough to the detail to make things happen. You'll lead and develop a talented digital team, set clear direction and priorities, and create an environment where people feel supported to do their best work. At the same time, you'll work across the organisation to build understanding, confidence and enthusiasm around digital engagement, helping colleagues see how it can support their goals and strengthen our impact.
You'll also play an important role in strengthening the foundations that underpin our digital performance, from supporter journeys and content strategy to analytics, testing and optimisation. Through thoughtful leadership, strong collaboration and a focus on continuous improvement, you'll help ensure our digital channels work harder for the charity and ultimately help us support more families when they need us most.
Key Responsibilities:
Operational leadership and team development
- Provide clear leadership across the Digital Engagement function.
- Line manage the Digital Marketing Manager, Social Media Officer and Website Content & UX Officer.
- Set clear objectives, coach through regular one-to-ones and support professional development.
- Build a collaborative, high trust culture that values inclusion, curiosity and accountability.
- Ensure the team has clear backlogs, roadmaps and ways of working that keep delivery smooth and focused.
Digital strategic approach and planning
- Shape and deliver an integrated, audience-led digital engagement strategy.
- Define the strategic role of each channel for priority audiences, with objectives, KPIs and success metrics.
- Set channel-specific plans across paid social, organic social, content creators engagement, email, paid search and website content/UX.
- Lead annual and quarterly planning, translating organisational goals into clear digital roadmaps with budgets, testing agendas and resourcing.
- Monitor sector, platform and audience trends, advising on where to pivot, invest or pause.
- Guide the Digital Engagement team to deliver effective programmes with clear targeting, creative variants and measurable outcomes.
Digital Marketing ownership
- Oversee a balanced mix of paid, organic and earned activity, ensuring they work together to drive reach, community and conversion.
- Set standards for community management, social listening, risk protocols and out of hours response where required.
- Define our approach to engaging content creators.
- Strengthen the organisation’s approach to paid social, building capability, confidence and performance.
- Set the strategic approach for paid social campaigns, with a clear pathway towards delivering a high‑quality, scalable campaign in Q4.
- Oversee paid search and Google Ad Grant activity, ensuring compliance, relevance and strong conversion tracking.
Email and supporter journeys
- Oversee performance and growth across paid and owned channels.
- Lead the development of a clear email strategy, starting with strong foundations for best‑practice journeys
- Oversee the design and implementation of core email journeys
- Ensure email activity is insight‑led, tested and aligned with wider supporter journeys across channels
- Maintain a practical test plan covering audiences, messaging, creative and landing experiences.
Website content and user experience
- Lead the long term development of the charity’s website.
- Set the content and UX strategy with audience needs at the centre, ensuring information is findable, inclusive and persuasive.
- Oversee page governance, templates and information architecture to support both storytelling and conversion.
- Prioritise UX improvements using evidence from analytics, user feedback and best practice.
- Ensure the site reflects our brand voice and values, with accessible content and clear journeys.
Innovation, creative approach, testing and optimisation
- Embed a culture of smart experimentation and continuous improvement.
- Champion creative exploration across formats, storytelling and interaction design, while setting clear hypotheses and guardrails.
- Maintain a cross-channel testing backlog, with transparent prioritisation, timelines and owners.
- Ensure rigorous measurement: define success criteria, document results, share learning and scale winning variants.
- Encourage responsible adoption of new features and tools where they solve real audience problems.
Data, tracking and reporting
- Ensure decisions are grounded in accurate data and meaningful insight.
- Set the strategic direction for digital analytics and performance measurement.
- Oversee GA4 tracking, analytics and reporting frameworks across channels and key journeys, working with external agencies or specialists to establish robust reporting foundations
- Commission accessible dashboards and provide narrative context so stakeholders understand performance and next actions.
- Promote outcome-focused reporting that complements top of funnel/brand metrics.
Stakeholder and partner collaboration (internal and external, including suppliers)
- Lead strong, respectful collaboration that gets the best from people and partners.
- Partner with fundraising, family services, brand, and data & insight teams to shape clear briefs and deliver impactful digital work.
- Manage agencies, creators, platform reps and technical suppliers: set scopes, deliverables, timelines and KPIs, and review performance against objectives.
- Ensure all external output meets brand, accessibility, safeguarding and data protection standards.
- Build constructive relationships with senior stakeholders, presenting insights and recommendations with clarity.
Budget and resource accountability
- Hold responsibility for digital engagement budgets and resourcing.
- Oversee budget planning, forecasting and in‑flight reallocation to maximise value.
- Track spend, approve invoices and maintain strong financial governance.
- Assess capacity and recommend when to use external support, with clear cost–benefit rationale.
Person Specification:
Knowledge and Experience:
- Significant experience leading audience-led digital channels across paid, organic social, email and web within a charity.
- Demonstrable experience of leading digital engagement change projects
- Proven track record developing channel-specific strategies and roadmaps that drive growth, engagement and conversion.
- Experience setting digital strategy and direction while remaining close to delivery
- Experience leading and line managing digital teams through change and nurturing inclusive, high-performing cultures.
- Strong understanding of analytics, tracking and outcome-focused reporting (e.g. GA4, tagging, data governance).
- Experience commissioning and managing agencies, creators and technical suppliers.
- Comprehensive understanding of accessibility, safeguarding and ethical digital practice.
- Desirable: experience with influencer governance, CRM-integrated journeys, or major website and IA projects.
Skills and Abilities:
- Credible, collaborative leader who can inspire confidence and momentum during change.
- Strategic thinker who can translate long‑term ambition and distil insight into clear plans and practical delivery.
- Skilled communicator who simplifies complexity and brings colleagues and partners with them.
- Confident decision‑maker, comfortable balancing creativity with risk and feasibility.
- Strong analytical skills with a disciplined test-and-learn mindset.
- Inclusive leader who sets high standards while keeping momentum and morale strong.
- Comfortable presenting to senior stakeholders and translating data into action.
- Creative problem solver who spots opportunities and moves at pace with care.
- Calm and resilient under pressure
Registered Charity 
101 - 500
Thank you!
The National Youth Agency is looking for a National Digital Innovation Lead.
National Digital Innovation Lead
Contract: 12-Month Fixed-Term to cover Maternity leave
Hours: Full-time - 37 hours per week, flexible working
Salary: £40,000 - £47,380 per annum, dependent on experience and qualifications
Location: Home-based in England with occasional travel for meetings, workshops, and team activities. Head Office is in Leicester.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
The National Digital Innovation Lead will drive NYA's digital youth work and innovation agenda, helping to shape the future of youth work through technology, collaboration and sector leadership. The postholder will develop strategic partnerships, lead innovative digital initiatives, influence national policy and support youth organisations to confidently adopt digital approaches that improve outcomes for young people.
Key Responsibilities
As our National Digital Innovation Lead, you will:
- Lead the development and delivery of NYA's digital youth work programmes and innovation activities.
- Build and maintain strategic partnerships with youth organisations, technology partners, policymakers and funders.
- Develop and lead national networks and communities of practice that advance digital youth work.
- Research, pilot and evaluate emerging technologies, including AI and immersive technologies, to support innovation across the sector.
- Develop guidance, frameworks, training and resources that promote safe, ethical and inclusive digital youth work.
- Provide consultancy and subject matter expertise to organisations adopting digital approaches.
- Influence national policy and best practice through collaboration with partners and sector stakeholders.
- Monitor and evaluate the impact of digital initiatives, using learning and insight to inform future developments.
Why Work for NYA?
- NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
- NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
- A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
- NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
- We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
Closing date: Monday 30th July 2026
Please be aware that we will close this vacancy early once we receive a sufficient number of suitable applications.
We therefore strongly encourage you to submit your application as soon as possible and not to wait until the closing date.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
No agencies please.
Thank you!
Lead the launch of the UK's first Refugee Employment Marketplace and help transform how displaced people connect with jobs, employers and employment support. This is a remote, home-based role for candidates currently based in Wales.
The Refugee Employment Network (REN) is the UK's national network dedicated exclusively to refugee employment. We bring together employers, charities, local authorities, government and refugee-led organisations to improve employment outcomes and create a more inclusive labour market.
About the role
We are seeking an experienced Digital Product Lead to lead the implementation, rollout and continuous improvement of the Refugee Employment Marketplace and wider digital systems across the Refugee Employment Network.
The Refugee Employment Marketplace is a digital platform connecting displaced people in the UK with jobs, employers and employment support.
Working closely with developers, partners and users, you will help ensure the Marketplace is successfully implemented, accessible, adopted and scaled across Wales and the wider REN network. We're looking for someone who enjoys turning ideas into practical solutions, building partnerships and using digital to create social impact.
Purpose of the Role and Key Responsibilities
1. Digital Product Development & Delivery
· Lead the implementation, customisation and continuous improvement of the Refugee Employment Marketplace to meet REN’s organisational goals and user needs.
· Work with external platform providers and developers to coordinate product delivery, customisation, timelines and ongoing improvements.
· Build and maintain project plans, documentation and delivery processes to support successful implementation and rollout.
· Coordinate platform testing, user feedback and troubleshooting to improve functionality, accessibility and user experience.
· Support the integration of REN’s wider digital systems, including website and CRM.
2. Co-design & Partnerships
· Convene and coordinate REN’s Digital Advisory Group to inform the design and continuous improvement of the Refugee Employment Marketplace.
· Facilitate focus groups, user testing and feedback sessions with refugees, employers, charities, local authorities and employment advisers to improve platform design, accessibility and user experience.
· Ensure experts by experience are meaningfully involved in shaping and testing the platform.
3. Platform Rollout, Training & User Support
· Lead the rollout and adoption of the Refugee Employment Marketplace across Wales and the wider REN network.
· Develop onboarding processes, training and guidance materials to support effective use of the platform.
· Act as the first point of contact for user support, including account setup, login support, troubleshooting and user journey guidance.
4. CRM, Website & Digital Infrastructure Management
· Lead the scoping, procurement and implementation of a new CRM system
· Oversee the integration and continuous improvement of REN’s website and wider digital systems to ensure they are integrated and accessible.
5. Data, Reporting & Digital Compliance
· Lead on data protection, GDPR compliance and digital security across REN’s digital platforms and systems.
· Maintain accurate, secure and effective data management practices, including user records, permissions and data quality.
6. Marketplace Growth, Sustainability & Impact
· Build relationships with employers, industry bodies and strategic partners to grow platform adoption, secure opportunities and strengthen the value proposition of the Marketplace.
· Support the matching of displaced talent to jobs, opportunities and employment support, including manual interventions where needed to improve outcomes and user experience.
· Track and report on employment outcomes, employer engagement and platform impact to inform growth, improvement and sustainability.
Person Specification
We recognise that no candidate is likely to meet every criteria listed below. We encourage applications from people who can demonstrate the skills, knowledge and potential to succeed in this role, even if they have gained their experience in different sectors, countries or through voluntary, community or lived experience.
We welcome transferable skills and experience gained through paid work, voluntary roles, community leadership or lived experience, in the UK or internationally.
Essential
Digital Product & Project Management
· Experience managing or supporting the development, implementation, rollout and continuous improvement of digital products, platforms or technology-enabled projects.
· Experience managing external developers, contractors or digital suppliers to deliver digital products or systems.
· Strong organisational and project management skills, with the ability to work independently, use initiative and manage competing priorities.
·Ability to support the implementation and adoption of new digital products, platforms or systems.
Partnerships & Training
·Currently based in Wales, with the ability to build relationships and engage with employers, partners and stakeholders across the country.
· Strong relationship-building skills, with experience developing partnerships and growing engagement with employers, charities, government or sector organisations to support the adoption and growth of a digital product, platform, project or service.
·Ability to facilitate workshops, focus groups or training sessions to support the adoption of digital tools or systems, or equivalent transferable experience.
·Ability to communicate digital information clearly to non-technical audiences through training, onboarding and user support.
Digital Systems & User Support
· Experience developing, managing or supporting digital platforms, CRM systems, websites or other online tools.
· Ability to provide day-to-day user support, including onboarding, troubleshooting and helping users engage confidently with digital platforms.
· Understanding of user-centred design, accessibility and digital inclusion.
Data and Compliance
· Experience using data, analytics or reporting to inform digital improvements and decision-making.
· Understanding of GDPR, data protection and digital security best practice.
Values & Commitment
· Commitment to REN’s mission and passion for improving refugee employment outcomes, equity and inclusion.=
Desirable
· Lived experience as a refugee, asylum seeker, displaced person or migrant, or direct experience of the UK immigration or asylum system.
· Experience of CRM procurement, implementation or data migration.
· Knowledge of refugee employment barriers and the wider migration or asylum landscape in the UK.
Equity and inclusion at the Refugee Employment Network
The Refugee Employment Network values equity, diversity and inclusion in our workplace and we encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity status, or socio-economic background.
We are committed to building a team that reflects the communities we work with. We particularly welcome applications from people who identify as experts by experience and recognise the valuable insight that lived experience of forced displacement, migration and the UK asylum and immigration system brings to our work. Please note that candidates must have the right to work in the UK.
We respect that people’s identity is not defined by their past experiences and do not expect candidates to describe their lived experience during the application or interview process unless they wish to do so.
How to apply
Application, CV and Cover Letter
To apply, please complete the application Type form by 5pm on Sunday, 9 August. You will be asked to upload your CV and a cover letter (no more than 2 pages) when completing the Typeform application. Link in the JD.
In your cover letter, please outline how you meet the criteria listed above and how your experience is relevant to the role. We encourage you to apply even if you do not meet all the requirements listed in the person specification. We value experience from both paid and voluntary roles, in the UK or overseas, and encourage you to demonstrate your passion for the role, as well as the unique perspectives and skills you bring.
The client requests no contact from agencies or media sales.