Digital marketing manager jobs

We’re looking for an experienced Marketing and Communications Manager to provide maternity cover and lead our small but mighty team during a pivotal period for St Michael’s Hospice. 

This is a hands-on management role at the heart of the Hospice, driving strategic marketing and communications priorities across the organisation.

What you’ll do

• Drive marketing and communications strategy and team leadership.
• Oversee brand management, campaign and content planning, internal communications, stakeholder engagement, and marketing that supports income generation, community engagement, and awareness of our services.
• Delivery of some marketing and communications activity alongside management responsibilities.
• Play a key role in major projects, including embedding a new CRM system, website relaunch, and planning for the Hospice’s 40th anniversary celebrations.

What we’re looking for

• Proven experience managing marketing and communications teams.
• Charity sector expertise (health, care, or hospice desirable).
• Strong CRM and data-driven marketing knowledge.
• Values-led leadership: kindness, respect, inclusivity, innovation.

This is a unique opportunity to make a real impact while steering a talented team through a period of innovation. If you’re ready to bring your expertise to a role that matters, we’d love to hear from you.

Apply now and be part of a special community organisation that makes a tangible difference to people’s lives across Hastings and Rother.

At St Michael’s Hospice we offer a friendly, team orientated work environment – a good pension scheme with the option to continue any existing NHS pension scheme membership, an Employee Assistance Programme (Benenden Healthcare), up to 33 days annual leave plus bank holidays, subsidised employee meals and free refreshments, free parking, supportive supervision along with a proactive Education Department to support with your development. Hospice employees also qualify for a Blue Light Card with access to a huge array of discounts.

To apply for this position, please complete a Hospice application form available for the job opportunities page of our website. Please note CVs will not be accepted, unless candidates are unable to complete the application form due to a disability, in which case please contact the HR team.

About Cardiomyopathy UK

Cardiomyopathy UK is the only UK charity dedicated to supporting people affected by all forms of cardiomyopathy and myocarditis. We provide expert advice, trusted information, and support to individuals and families, while championing earlier diagnosis, better treatment and improved care. This is an exciting time to join a growing organisation with a strong, patient-centred mission and an ambitious programme of work across research, policy, services and awareness.

Role Purpose

The Communications & Marketing Manager will lead our communications, brand and digital presence, ensuring Cardiomyopathy UK reaches and engages the people who need us most. You will shape and deliver high-quality, impactful communications across all channels, strengthening our voice, raising awareness of cardiomyopathy, and supporting the growth of our services, fundraising and partnerships.

This is a hands-on role for a skilled communicator who can balance strategic thinking with delivery. You will work in a highly matrixed team, supporting colleagues across services, fundraising, events, research, and public affairs. You will collaborate closely with the Executive Leadership Team, clinical experts, fundraisers and our community to tell powerful stories and drive meaningful engagement.

Key Responsibilities

Communications & Brand

• Lead the development and delivery of Cardiomyopathy UK’s communications and marketing strategy.
• Manage and maintain the charity’s brand identity, ensuring consistency across all channels, publications and partnerships.
• Produce high-quality written content including blogs, newsletters, web copy, reports, press releases, campaign assets and patient stories.
• Support internal colleagues across departments with communications planning, copywriting and brand guidance.

Digital Marketing (Website & Social Media)

• Oversee content, structure and performance of the Cardiomyopathy UK website, working with external developers where required.
• Manage social media channels (Twitter/X, LinkedIn, Facebook, Instagram, YouTube), including planning, creating and scheduling high-quality content.
• Monitor digital analytics and provide insights and recommendations to improve reach, engagement and conversion.
• Lead email marketing activity, including newsletters, segmentation and performance monitoring.

Campaigns & Awareness

• Plan and deliver integrated awareness and marketing campaigns aligned to strategic priorities including early diagnosis, patient support services, fundraising and major events.
• Coordinate campaign content creation, timelines and measurement, ensuring campaigns are impactful and audience driven.
• Work with partners, funders and patient contributors to develop compelling stories and campaign assets.

Media & Public Relations

• Act as the first point of contact for media enquiries and support the CEO and spokespeople with interview preparation.
• Build relationships with journalists, sector press and broadcast media to raise awareness of cardiomyopathy and the charity’s work.
• Draft press releases, media lines and Q&A briefs for key announcements and campaigns.

Cross-Organisational & Matrixed Working

• Work closely with the event manager to promote flagship events, patient webinars and professional engagement activities.
• Partner with public affairs colleagues to amplify policy, research and advocacy messages and ensure alignment across channels.
• Support the fundraising team with donor communications, appeals, supporter journeys and marketing collateral.
• Work closely with clinical colleagues to deliver compelling, on-brand, educational and information materials for various audiences.
• Ensure coordinated planning across teams so that communications reflect organisational priorities and opportunities.

Community & Stakeholder Engagement

• Collaborate with clinicians, researchers, patient advocates and charity partners to strengthen our communications and visibility.
• Amplify the voices and experiences of people living with cardiomyopathy through inclusive, ethical storytelling.

Person Specification

Essential

• Proven experience in communications, marketing or digital roles – ideally within a charity, health or public sector context.
• Strong copywriting and content creation skills, with the ability to explain complex information clearly and sensitively.
• Experience managing websites, digital content and social media channels.
• Ability to plan and deliver multi-channel campaigns.
• Confident in managing media enquiries and developing press materials.
• Experience working collaboratively in a matrixed or cross-functional team, supporting multiple stakeholders simultaneously.
• Excellent organisational and project-management skills with the ability to prioritise a varied workload.
• Strong analytical skills with experience using digital analytics tools.
• A collaborative team player with a commitment to empowering patients and improving health outcomes.

Personal Qualities

• A natural people person, approachable, supportive, and empathetic.
• Solution focused and resourceful, able to stay calm and find ways forward in challenging situations.
• A strong sense of initiative and ownership, with a hands-on, can-do approach.
• An inspiring communicator who builds trust and enthusiasm across teams and partners.
• Adaptable and open to change, always looking for opportunities to improve.
• Demonstrates Cardiomyopathy UK’s values and integrity in all aspects of work.
• A genuine team player who contributes to a positive and inclusive working culture.

You’ll take pride in delivering excellent customer service while ensuring your team’s activity is prioritised and in line with organisational objectives. 

Alongside the Head of Marketing & Communications, you’ll play a key role in planning and prioritisation for the wider Comms team, using your detailed stakeholder understanding, audience insight and market research to inform team plans. You’ll also work to support the group and individual hospice brands, working with your team and the Head of Marketing & Communications to develop the brand strategy and ensure appropriate application of our visual identity, as well as delivering brand awareness activity as needed.

Essential criteria

With the support of the Campaigns & Brand team, to deliver and manage key marketing and communications projects, campaigns and activity from inception to completion, across all available channels.

Provide line management for the Account Executives, Marketing Manager and Design & Brand Manager.

Lead the Account Executives in supporting stakeholders from across the three hospices with their communications needs, ranging from campaign planning and execution to supporter communications, patient information and ad hoc requests.

Take, develop and interrogate marketing and communications briefs from colleagues across the hospices, supporting the Account Executives with delivery against these briefs, planning resources and identifying pinch points.

Devise, develop and maintain briefing and delivery processes to ensure the efficient and effective running of the team.

Meet regularly with key department managers, building strong relationships and developing schedules for projects and activity.

Support the Head of Marketing & Communications with the annual and ongoing planning cycle, to ensure a clear overview of activity across the wider team.

Lead on more complex projects or campaigns as needed, including activity that supports brand awareness and fosters recognition, understanding of what we do, and support in our communities.

With the support of the Marketing Manager, build and maintain our market research and audience insight that supports the Account Executives and wider Marketing & Communications team in their delivery of appropriate strategies and messaging.

About us

Southern Hospice Group is the largest group of hospices in Sussex and one of the largest in the UK. We are committed to providing exceptional and compassionate care to adults, children and their families across Sussex. Bringing our teams and resources together as one organisation means we can focus on new and exciting visions and plans for our people and patients and provide even greater opportunities for our workforce. 

St Barnabas House provides specialist palliative care to adults in the Worthing, Adur, Arun and Henfield areas through a range of services, including in-patient care and community living well services.

Chestnut Tree House is the children’s hospice for East and West Sussex and South East Hampshire, providing specialist palliative care for children and young people with life-limiting conditions. 

Martlets provides essential care to people affected by terminal illness in Brighton and Hove and surrounding areas. Our expert teams provide the very best care and support, helping patients and their loved ones to live life to the full during the precious time they have together.

We warmly welcome applications from all sections of our community. We also invite applications from suitably experienced people for all industry sectors who can demonstrate the skills, ability and enthusiasm to work with a people-centric organisation like ours.

Ready to lead a high-performing CRO team and transform digital experiences for millions of customers and supporters? 

We’re looking for a Digital CRO Manager to lead the development and delivery of our experimentation programme, driving measurable impact and embedding data-driven decision-making at every level.

About the Role

As our Digital CRO Manager, you’ll lead a high-impact experimentation programme, guiding your team to design and deliver A/B and multivariate tests, driving personalisation, and shaping optimisation strategy across the organisation. Beyond running experiments, you’ll design and develop best-practice frameworks, processes, and workflows to make testing scalable and efficient.

This is a strategic leadership role where you’ll manage and develop a talented team, influence senior stakeholders, and embed a culture of data-driven decision-making. Working at the heart of BHF’s digital transformation, you’ll collaborate with the CRO & Analytics Lead, UX/UI designers, analysts, developers and content specialists to turn insight into action and deliver measurable results that improve customer & supporter experiences at scale.

What You’ll Do

• Lead and mentor CRO Specialists and Developers, building a high-performing team.
• Lead the development and delivery of a strategic experimentation roadmap, prioritising A/B tests and personalisation initiatives.
• Ensure governance and quality control over experiments and the experimentation process, keeping errors to a minimum.
• Translate CRO strategy into action, aligning with business goals and communicating priorities cross-functionally.
• Working across UX/UI, analytics, product and marketing teams, lead your team to collaboratively generate ideas for impactful experiments.
• Share insights to support Content and UX teams on how best to structure content and design for conversion.
• Report to the wider business on experimentation performance.
• Champion best practice and innovation, embedding tools like Jira and driving continuous improvement and data-led decision-making.

You’ll help shape the future of experimentation, personalisation, and customer journey optimisation making a tangible difference to our customer and supporters. 

About You

• Extensive experience managing CRO activity for medium to large businesses.
• Extensive experience running and scaling CRO programmes that deliver revenue impact (A/B testing, experiment design, and personalisation).
• Confident user of GA4, with strong analytical skills and a proven ability to use data and testing to influence product decisions.
• Extensive experience using testing tools and maintaining quality control in experimentation. 
• Strong understanding of using custom CSS/JavaScript for tests, and familiarity with tools like Figma, ContentSquare, Mouseflow.
• Proven leadership experience, including line management and coaching high-performing CRO teams.
• Experience in enterprise-level digital environments, embedding scalable processes and frameworks for optimisation.

Digital team

At the British Heart Foundation (BHF), We’re transforming how we work digitally using experimentation to unlock new opportunities for growth. We’re investing in new technology, evolving our ways of working, and building a team of brilliant specialist digital minds.

Working arrangements   

We are looking for someone start in this role in Jan 2026 however this negotiable. 

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause. 

Making The Leap is an innovative societal change charity that aims to make a big difference. From direct delivery, to advocacy and leadership, we refuse to stay in our lane and believe passionately that those we exist to serve have the right to be anything they want to be. To say that this is an exciting time for the organisation would be an understatement, as our incredible funders, donors, partners and supporters have given us the chance to move to the next level, and have further influence and delivery nationally.

The ethos of the organisation is to be passionate about helping young people from less-advantaged backgrounds; build up other charities and community groups and want to partner with them or support them; want to work with businesses and organisations to get things done; and care deeply about addressing racial inequity.

The organisation has a number of strands: core Making The Leap; the UK Social Mobility Awards; the Social Mobility Podcast; The Social Mobility List and Black Charity Leaders.

*Please note that applicants with less experience may be considered for a communications officer role.

Make a lasting impact for care workers across the UK.

Are you a creative multitasker who loves bringing ideas to life — from concept to delivery?
The Care Workers’ Charity is looking for a Marketing & Logistics Officer to help us deliver inspiring campaigns, impactful communications, and seamless events that celebrate and support the nation’s care workforce.

You’ll play a vital role in managing logistics for national events, creating engaging marketing content, and helping our small but mighty team reach more care workers and supporters than ever before.

What you’ll do:
✨ Support the planning and delivery of campaigns, conferences, and fundraising events — from idea to execution.
✨ Design and coordinate marketing materials, from leaflets and videos to digital content.
✨ Manage event logistics including travel, accommodation, collateral, and supplier coordination.
✨ Create social media posts, newsletters, and website content that engage and inspire.
✨ Use AI-powered tools (like Canva and ChatGPT) to boost creativity and efficiency.
✨ Keep our event and campaign calendars running smoothly with your organisational flair.

What we offer:
�� Remote-first working, with travel for events and meetings across England.
�� £27,000–£29,000 per year (depending on experience).
�� 25 days’ annual leave + bank holiday's, flexible working patterns, and wellbeing support.
❤️ A friendly, inclusive team making a real difference in social care.

If you’re organised, creative, and passionate about social impact, this is your chance to shine in a role where every day helps make care workers visible, valued, and supported.

Apply now and help power our mission at The Care Workers’ Charity!

Do you live and breathe social media, love creating content and want to make a real difference to students’ lives?

We’re looking for a Communications & Digital Content Officer to help shape how students see, hear and experience their Students’ Union. You’ll be at the heart of our digital presence, leading our social media channels, creating impactful content and helping us tell powerful stories about our work, our campaigns and our amazing students.

This is a brilliant role for someone who’s confident with content creation, enjoys working across multiple projects, and wants to use their creativity to support a diverse student community.

What you’ll be doing

In this role, you will:

· Lead our social media channels – including Instagram, TikTok, X and LinkedIn – planning content, posting regularly and driving engagement.

· Create multimedia content – from short-form videos and Reels to graphics and photography – that brings our services, events and campaigns to life.

· Work with student content creators – briefing and supporting them to produce fun, relevant and inclusive content that reflects student voices.

· Support key campaigns and events – such as Freshers, elections, liberation campaigns and major SU events, making sure they are highly visible and well-promoted.

· Produce videos and digital stories – planning, scripting, filming and editing content for social media, presentations and marketing activity.

· Design digital and print materials – from posters and screens to social assets and email graphics, ensuring everything aligns with our brand.

· Create engaging copy – writing emails, newsletters, web content and posts tailored to different student audiences.

· Use insight and analytics – tracking performance through Google Analytics, CMS data and social media tools, and using this to improve what we do next.

You’ll be part of a supportive Communications Team, working closely with colleagues across the organisation to help us reach under-represented groups, champion student voice and increase participation in all that UWLSU offers.

Who we’re looking for

We’d love to hear from you if you:

· Have experience managing multiple projects and deadlines.

· Are confident using social media platforms in a professional context.

· Can create or edit content using tools such as Adobe Suite, Canva, Capcut or similar.

· Enjoy writing clear, engaging copy tailored to different audiences.

· Are curious about analytics and keen to use data to inform your work.

· Have an eye for design and an understanding of branding.

· Are full of ideas, open to feedback and excited to try new things.

You don’t need to tick every box to apply. If you have the passion, creativity and willingness to learn, we’d still love to hear from you.

Why work for UWLSU?

At UWLSU, we’re proud to represent and support a culturally diverse, inclusive and ambitious student community. We are:

· Inclusive – we welcome and celebrate different perspectives.

· Collaborative – we work together with students and staff to make things happen.

· Informed & Innovative – we use insight and creativity to drive change.

· Committed & Empowering – we back our staff and students to do their best work.

You’ll join a friendly, supportive team where your ideas are valued, your development matters and your work has a direct impact on students’ lives

Join our Stories Team and help amplify the voices of patients and fundraisers, showcasing the impact of The Royal Marsden Cancer Charity. Collaborate across departments to deliver inspiring campaigns and case studies that raise awareness and drive action. Be part of a rewarding career where your work supports The Royal Marsden to save the lives of people affected by cancer, everywhere.

What You’ll Be Doing

• Collaborating across the Charity and the hospital to identify opportunities where patient and supporter stories can amplify fundraising and awareness.
• Interviewing patients, families, and supporters to create powerful stories for fundraising materials, campaigns, and digital platforms.
• Building and stewarding relationships with case studies, ensuring diversity, representation, and sensitive management across all communications.
• Reviewing and shaping case study briefs to ensure clear objectives and agreed criteria are met.
• Maintaining and auditing the case study database to keep an up‑to‑date, ethically managed bank of stories and images.
• Working with colleagues in the PR, fundraising, marketing and digital teams to showcase stories across channels, support events, and maximise the Charity’s impact.

 What We’re Looking For

• A natural storyteller with strong copywriting, interviewing, and editing skills, able to craft powerful patient and supporter stories across digital, print and campaign channels. 

• A relationship builder with excellent interpersonal skills, empathy and resilience, who can connect sensitively with case studies while maintaining professional boundaries. 

• A creative communicator who can interpret briefs, tailor content for diverse audiences and showcase stories that drive engagement, fundraising and brand awareness. 

• A collaborative team player who thrives on working with colleagues across fundraising, marketing and PR and communications, building strong relationships and sharing ideas to create impactful stories together. 

Why Join Us?

We’re a values-driven charity committed to saving the lives of people with cancer everywhere by funding life-saving research and world-leading treatment and care at The Royal Marsden. You’ll be part of a collaborative team that’s ambitious, kind, and purposeful – with the flexibility to work in a way that suits you.

 What we offer:

• Hybrid working between home and Chelsea with occasional travel to Sutton.
• Flexible working around our core hours of 10am to 4pm
• 27 days annual leave rising with length of service
• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service)
• Training, support and development opportunities
• Access to the blue light discount scheme and other discounts opportunities
• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more
• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes

Inclusion Matters

We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life. If this sounds like the opportunity for you, we’d love to hear from you.

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications is received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

In Spring 2028, the National Gallery will launch a new, public-facing Research Centre to facilitate and showcase our world-leading research in the history and science of painting. This will be a complex space sitting at the intersection of multiple valued research stakeholders both within and beyond the Gallery, including the Gallery’s own wide array of research-active staff, our Artists-in-Residence, specialist users of our extensive Library & Archive collections, and a research-engaged general public attending events and consulting materials.

We are now recruiting for a new role, a Research Centre Manager, to support in the creative planning and daily delivery of an exceptional experience at the Research Centre. The role-holder will provide vital clarity and consistency in the day-to-day running of this multifaceted space to ensure a smoothly functioning whole. This includes coordinating all aspects of the Research Centre operations, managing staff, ensuring compliance with regulations, and maintaining the Research Centre facilities and administration. They will also think creatively about the Centre’s different spaces and, alongside Gallery colleagues, will help produce exciting research programming.

An ideal candidate will have experience in a comparable multifaceted role, and will bring to the Gallery strong leadership, excellent communication, creative programming, innovative problem-solving, and strong organisational skills to manage both day-to-day operations and strategic planning for the Centre.

This is a full time, permanent position and requires on-site working 5 days per week.

Applications closing date is 2nd January at 23:30hrs.

Back Up is an organisation that has inspired and supported people affected by spinal cord injury to get the most out of life for almost 40 years.

Today, the organisation is leading the way in helping people adjust positively to life after a spinal cord injury. The organisation's services are delivered by people who've been there, who understand the journey, and know how to support others. Whether it's building practical skills through wheelchair skills training, boosting confidence via participation in life-changing courses, or supporting families through challenging times, Back Up is there for everyone affected by spinal cord injury.

Charity People is delighted to be supporting this incredible organisation to recruit for a part time Director of Communications and Marketing who will join the team at a key point in the early stages of their new strategy, as they launch a new brand and head into their 40th birthday year with the vision to ensure everyone affected by spinal cord injury can reach their full potential - no matter their age, background, injury level or any other factor.

Part time Director of Communications and Marketing
Contract: Permanent role
Hours: Part time, 21 hours per week
Salary: £60,000 to £70,000 per annum FTE (pro-rata for 0.6 hour week to between £36,000 and £42,000)
Location: Hybrid - home based with at least one day per week in the charity HO in Wandsworth, South London
Closing date for applications: Monday 15th December at 9am
Interviews: first stage interview held remotely on Wednesday 7th January, with second round being held in person on Tuesday 15th January

The Director of Communications and Marketing will combine strategic leadership with a readiness to get hands-on where needed, building sustainable systems, processes, and team capacity that set Back Up to achieve long-term success.

Your core responsibilities will include:

* Building on existing plans develop and deliver a comprehensive 2030 communications and marketing strategy aligned with organisational and departmental plans.
* Serve as strategic communications advisor to the CEO and SLT on reputation, brand positioning, and stakeholder engagement; and lead cross departmental collaboration to deliver shared objectives
* Build and nurture strategic partnerships with key media, influencers, and sector organisations.
* Oversee the successful phased launch and roll-out of Back Up's new brand across all channels from January 2025.
* Ensure storytelling is compelling, authentic, and inclusive, reflecting the lived experience of people with spinal cord injury.
* Oversee creative strategy, commissioning, and content planning, ensuring quality and alignment with Back Up's mission.
* Champion accessible communications that reach and resonate with diverse audiences.
* Provide strategic oversight of digital marketing and online engagement, including social media, to grow reach and impact.
* Champion the ethical use of AI and emerging technologies in communications, ensuring robust governance and responsible practice.
* Introduce systems and processes to measure digital performance and optimise engagement.
* Line manage a team of five in total with direct line management responsibility for two Communications and Marketing Managers, ensuring clarity, accountability, and professional development.
* Model a creative, ambitious, and positive culture in line with Back Up's values.
* Build long-term team capability in brand, digital, and storytelling.
* Manage external agencies, freelancers, and suppliers to deliver high-quality outputs.
* Maintain strong financial management and risk controls within agreed budgets, and report clearly and regularly to CEO, SLT, and Board on communications impact, reputation, and reach.

We'd love to hear from candidates with the following skills and experience:

* Previous Director-level leadership experience of communications and marketing functions (charity or comparable sector).
* Proven track record in developing and delivering successful communication and marketing strategies.
* Strong expertise in brand management, digital engagement, and integrated campaigns across multiple channels.
* Experience leading a significant brand roll-out or website redevelopment project.
* Understanding of digital transformation, including CRM/data integration, marketing automation, and analytics.
* Knowledge of accessibility standards and inclusive communications practices.
* Familiarity with the ethical application of AI and emerging digital tools in communications.
* Strong financial and risk management skills.
* Outstanding storytelling, presentation, and influencing skills, with gravitas to act as an organisational ambassador.
* Ability to lead through change, build effective partnerships, and inspire teams.
* Alignment with Back Up's values: we embrace challenge, we have fun, we build inclusive communities, and we are ambitious for each other.

Additionally, we're particularly keen to speak to anyone who has lived experience of disability or spinal cord injury, however this is in no way essential.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Durrell is seeking an experienced Head of Marketing and Communications to lead a talented and creative team in delivering impactful, integrated marketing and communications that inspire action and strengthen our global brand.

As we embark on our new 10-year strategy, storytelling and audience engagement will be at the heart of how we connect people with our mission to save species from extinction. This role will drive a bold, insight led marketing and communications strategy that grows Durrell’s reputation, reach and revenue across all areas, including fundraising, commercial, membership and conservation programmes. The Head of Marketing and Communications will provide strategic direction, oversee brand and message alignment, and ensure Durrell’s voice is clear, consistent and compelling across all platforms and audiences. Working collaboratively with senior leaders this role plays a key part in shaping organisational priorities and delivering measurable impact.

The postholder will line-manage the PR and Marketing Manager, Senior Designer, Content Producer, and Digital Communications Lead and hold responsibility for the marketing and communications budget.

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

Job Overview

The Mass Market team’s mission is to inspire the UK public to financially support the IRC in order to help people impacted by conflict and disaster. The main purpose of this role is to deliver engaging campaigns across our cause-led and prize-led products to generate long-term sustainable growth maximise income from existing supporters and develop a supporter-centric fundraising model.

As the Retention Marketing Executive, you will play a key role in delivering marketing activity across both the standard and mid-level audiences across regular giving and cash products. You will be responsible for developing and deepening supporter relationships by delivering a wide range of activities, including developing supporter journeys, regular giving development, cash appeals, and any other activity that increases lifetime value for the charity.   

IRC Background

Over the past 90 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster. The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.

IRC-UK

IRC UK is part of the IRC global network, which has its headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England, a programme that is rapidly growing.

In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.​

Key accountabilities:

Programme execution and development

• Deliver revenue-generating standard value and mid-level appeals, across direct mail, email and SMS ensuring all activity is designed and tailored to inspire and engage supporters
• Deliver upgrade, cross-sell and reactivation activity across multiple channels and products, including email, telemarketing and SMS
• Design and implement supporter journeys and cultivation communications across all segments and products, in order to increase loyalty and supporter lifetime value
• Work closely with designers, copywriters, content producers and agencies, producing accurate and inspiring briefs and providing regular feedback to ensure they’re delivering effective, supporter-centric communications
• Responsible for activity being produced on time and within budget, including liaising with mailing houses, telemarketing agencies and internal support teams to oversee their activities
• As needed, deliver emergency appeals, including as a member organisation of the Disasters Emergency Committee, acting quickly to enable our donors to understand rapidly changing crises across the world and financially support our emergency response
• Work closely with equivalent teams in other national markets (i.e. Germany, Sweden, US) and the Global Retention support team to ensure all engagement is coordinated, and where appropriate, synchronised

Budget management, planning and reporting

• Accurately track and report on campaign income and expenditure, ensuring projects are delivered within budgeted expenditure
• Focus on maximising return on investment at all times, and make suggestions for contingency action as necessary to achieve budgeted income targets
• Feed into quarterly planning sessions, ensuring all work is aligned with UK Mass Markets strategic objectives
• Feed into a monitoring and reporting framework for retention activity, to track performance against KPI targets and strategic objectives

Insight, analysis and data management

• Ensure all work undertaken is insight-driven
• Create detailed end-of-campaign reports to ensure all relevant information is documented and used to inform future activity
• Work closely with the data team in order to market to different audience segments and enable accurate targeting of tailored campaigns and appeals
• Maintain an up-to-date knowledge of current GDPR data protection legislation and ensure all activity you manage is compliant

General

• Keep up to date with the sector developments in individual giving and digital fundraising to ensure IRC is at the forefront of fundraising developments.
• Maintain an up-to-date knowledge of current legislation, best practice and industry standards and adhere to all relevant regulation including the Fundraising Regulator and ICO. Work to ensure all fundraising and marketing is ethical, effective and supporter-centric
• This post may involve some travel, overnight stays and very occasional working outside core office hours, e.g. during an emergency appeal
• Act as cover for other team members as needed and undertake any other additional tasks as requested by the Director of Mass Markets or the Retention Marketing Manager

Person specification:

Skills, Knowledge and Qualifications:

• Driven and proactive with a solutions-based attitude
• Excellent verbal and written English and the ability to produce well-designed and high-quality fundraising copy and appeals
• Numerate with excellent data analysis and interpretation skills
• Commercial mindset, with the ability to balance both long-term and short-term activity and objectives
• Excellent organisational and prioritisation skills, especially the ability to manage a complex and varied workload
• Strong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels
• Excellent IT skills including digital marketing tools such as email marketing software and website content management software as well as Microsoft packages (Word, Excel, PowerPoint and Outlook)

Experience:

• Experience and understanding of Individual Giving programmes, with a proven track record of successfully delivering retention activity across a variety of channels
• Understanding and experience of audience and donor segmentation and use of insights to drive campaign and programme performance
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences
• Experience using a CRM system
• Experience of working in a fast-paced, high performing team
• Experience working for a centralised, international organisation (desirable)
• Experience of print management for direct mail campaigns (desirable)

Language Skills: English (fluent).

Job purpose

The Communications & Digital Officer delivers creative, high-quality communications that promote the College’s work, products and services, supporting membership recruitment, retention and engagement. The postholder creates, edits and publishes compelling content across digital and print channels, ensuring it reflects the College’s brand, values and priorities. They manage day-to-day digital communications, including website and social media updates, and support the delivery of campaigns, publications and events. Using data and digital insight, they help improve reach, visibility and engagement. This is a hands-on, delivery-focused role for a proactive communicator who enjoys turning strategy into impactful, accessible and engaging content and who is keen to develop new skills.

Key responsibilities

Implements communications and marketing activity under the guidance of the Communications Manager.

Content creation and delivery

• Draft, edit and publish engaging, accessible content for the College’s website, newsletters, social media and other marketing platforms.
• Support the production of College News, EyeMail and other publications, ensuring editorial quality and brand consistency.
• Develop multimedia materials (graphics, video, infographics etc.) in collaboration with the Senior Graphic Designer.
• Maintain and update the organisation-wide, multi-channel content plan.
• Manage day-to-day content scheduling and publishing for social media, monitoring engagement and responding appropriately – within the framework set by the Communications Manager.

Digital communications

• Maintain and update website content, ensuring accuracy, clarity, accessibility and brand alignment, and contributing to content audits and redevelopment projects.
• Support delivery of digital campaigns that promote College events, membership benefits, resources, and other products or services.
• Work with colleagues to ensure content adheres to brand and editorial guidelines.

Use approved artificial intelligence (AI) tools to assist with content creation, scheduling and analytics.

Media, campaigns and internal communications

• Support media relations by drafting press releases and statements, maintaining media lists, and logging enquiries.
• Contribute to coordinating responses to journalists and organising interviews and briefings.
• Support implementation of project-specific communications plans to ensure key messages reach target audiences.
• Produce internal communications such as Eyes Down and intranet updates, sourcing content from colleagues.
• Assist with digital asset management, photography, video production and related creative tasks.

Monitoring and reporting

• Track and analyse digital engagement, including website traffic, social media metrics and newsletter performance.
• Produce monthly communications and marketing activity reports highlighting trends and insights.
• Maintain accurate records of media coverage and engagement data to support continuous improvement.

Collaboration and support

• Work collaboratively with colleagues across departments to support consistent, effective communication of College priorities.
• Provide administrative and logistical support for communications projects, publications and campaigns.
• Contribute to a positive, inclusive and innovative team culture, upholding the College’s values.

Person specification

Knowledge, qualifications and experience

• Educated to degree level or equivalent experience in communications, marketing, journalism or a related discipline.
• Experience creating and managing digital content across multiple channels, ideally in a membership, professional or healthcare environment.

• Experience in writing, editing and adapting content for different audiences and formats.
• Working knowledge of website content management systems, analytics tools, search/answer engine optimisation, social media platforms, and e-newsletter software.
• Awareness of AI-enabled tools for content development, scheduling and reporting.

Skills and abilities

• Excellent writing, editing and proofreading skills with a strong eye for detail.
• Ability to plan, prioritise and manage multiple tasks effectively.
• Confidence in collaborating with colleagues at all levels, including senior staff and external stakeholders.
• Proficiency in social media and digital publishing tools.
• Understanding of brand, visual identity and accessibility principles.
• Ability to interpret analytics and use insights to improve engagement and performance.

Personal attributes

• Adaptable, organised and proactive, with a positive approach to teamwork and problem-solving.
• Builds strong working relationships and communicates clearly and respectfully across all levels of the organisation.
• Creative and curious, with a willingness to learn and contribute new ideas.
• Reliable under pressure, maintaining accuracy, composure and focus during busy periods.
• Committed to equity, diversity and inclusion and able to reflect these values in all areas of work.

This is a fixed contract to support the AMA in exploring income generation opportunities for Goose, an AI powered learning platform co-designed with heritage organisations for heritage professionals across the UK. Within this project we are looking to:

· Realise sponsorship opportunities for Goose

· Identify funding opportunities and submit applications to further develop Goose

We are looking to work with someone who has experience of fundraising and sponsorship within the heritage sector.

We have developed Goose as part of an Innovation project funded by National Lottey Heritage Fund. We’ve been working with developers Make Sense of It to build an AI tool that understands the heritage sector, knows about its seasonal challenges, diverse audiences, limited budget and the balance between preservation and accessibility that defines heritage work.

You can use Goose to :

· Create social media content that brings history to life

· Develop marketing strategies for exhibitions and events

· Write visitor-facing materials

· Plan community engagement programmes

· Generate fundraising content

· Explore different approaches to common challenges

Within Goose you have the opportunity to work with Thinking Partners, a team of specialist advisors available 24/7 – a Digital Marketing Manager who knows heritage audiences, a Community Engagement Manager who understands local partnerships, a Fundraising Manager familiar with heritage funding streams. You can bring them into your conversations to support your thinking.

Goose is proving especially helpful for small teams and individuals with a lack of resource and access to a full range of specialist skills. Innovative solutions from one museum can instantly benefit a historic house three hundred miles away. We are not using AI to replace heritage professionals, we are using it to amplify their impact.

As a minimum we would like to see the following outcomes as a result of this work:

· List of potential sponsors with contact details and reasons for alignment

· 1 successful sponsorship agreement in place

· List of potential funders with reasons for alignment and recommendations for application content

· 1 funding application submitted