Digital marketing manager jobs

About CoppaFeel!

CoppaFeel! are the UK’s only youth focused breast cancer awareness charity, and we’re on a mission to get every 18-24 year old checking their chest. We educate people on the signs of breast cancer and encourage them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves.

We do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. Early detection can save lives.

Breast cancer does not need to be detected late, and as long as we are here and continue to be supported by people like you, we will do all we can to make sure this doesn’t continue to happen.

The Role

We’re looking for a proactive, creative and highly organised Content Manager to join our Marketing team.

You’ll take the lead on planning, creating and delivering youth-focused, multi-channel content that inspires, educates and drives engagement with our mission. You’ll work across social, web, email and influencer channels, managing content production from concept to delivery.

This role is perfect for someone who loves storytelling, thrives on variety, and has a passion for creating content that makes a difference.

You’ll sit within the Marketing department and report to the Head of Content. You’ll work closely with the Social Media Manager, Senior Talent Manager, Digital Marketing Manager, Marketing Manager, Senior Engagement & Events Manager and wider Education and Fundraising teams

Duties & Responsibilities

• Lead CoppaFeel!’s content creator work. This includes developing and implementing influencer marketing strategies that drive awareness, reach and engagement among our target audiences.

• Build and nurture relationships with influencers, ambassadors and creators, ensuring collaborations are authentic and on-brand.

• Develop and deliver compelling, youth-focused content across multiple channels, including social media (TikTok, Instagram, Linkedin, YouTube, Facebook), email, and web.

• Respond to briefs from across the charity, translating organisational objectives into engaging creative concepts.

• Capture, commission, edit and deliver high-quality video and static content suitable for each channel.

• Write clear, compelling, and on-brand copy for social posts, community engagement, website pages and email campaigns.

• Use Canva to design social assets (with support from freelance designers for more complex projects).

• Maintain content consistency across all channels, ensuring alignment with CoppaFeel!’s brand, tone of voice and visual identity.

• Manage influencer contracts, budgets, briefs, deliverables and timelines.

• Track and analyse owned and influencer content performance, providing reports, insights and recommendations for optimisation.

• Work with the Social Media Manager to manage the content calendar — planning, optimising and scheduling content across channels.

• Activate and monitor paid campaigns across Meta (Ads Manager) and TikTok (Spark Ads).

• Support CoppaFeel! events and activations with on-the-ground content creation as required.

• Keep up to date with digital trends, youth culture, and emerging content formats to ensure CoppaFeel! remains relevant and innovative.

Skills, Experience and Qualifications

Essential

• Proven experience in content creation and management across multiple platforms.

• Experience developing and executing influencer marketing campaigns.

• Excellent creative and strategic thinking skills, with an ability to generate ideas tailored to youth audiences.

• Strong writing, proofreading and editing skills with a keen eye for detail.

• Proficiency in Canva and basic video editing software.

• Confident in using social media analytics tools and reporting on performance.

• Ability to manage multiple projects, stakeholders and deadlines.

• Experience working collaboratively with internal teams and external partners.

• Familiarity with Meta Ads Manager and TikTok Spark Ads.

• A passion for youth culture, digital trends and purpose-driven storytelling.

Desirable

• Budget management experience.

• Experience using web and email tools, e.g. Mailchimp, Wordpress, etc.

• Experience in the charity or not-for-profit sector.

• Understanding of the challenges of communicating health-related messages to young audiences.

• Knowledge of influencer culture.

• Experience commissioning and managing , agencies, creative freelancers and suppliers.

Application information

Applications will close at the end of 18th January 2026 with the aim to commence interviews from 22nd January.

CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date.

Main benefits, Terms & Conditions

Annual leave entitlement: 22 days, plus office closure at Christmas, a day off for the founders Cancerversary and a day off for your birthday.

• Employee Assistance Programme

• Health Cash Plan

• Access to Self Space training and 1:1 therapy

• Core working hours of 10am to 4pm

• Flex Friday; every other Friday off, offering the time to recharge and ensuring work life balance, while remaining available in case of emergencies

All annual leave and benefits are pro-rata'd for part time employees.

Equality, Diversity, and Inclusion

At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.

We are looking for a creative and strategic marketer, confident in developing and executing behaviour-change campaigns, building engagement through compelling storytelling, targeted communications and inspiring content that encourages community participation and nature connection across the UK.

Eden Project is an educational charity delivering UK-wide community outreach programmes that focus on encouraging positive action for people and planet and creating social capital on a mass scale.

Working into the Senior Marketing Manager and collaborating closely with the wider Marketing, Digital, PR, Partnerships and Programme Delivery teams, the purpose of this role is to support on the development and delivery of marketing campaigns that reach, engage and inspire more people to take part in The Big Lunch, The Big Help Out and Nature Connections initiatives.

The post holder will plan and deliver integrated, creative campaigns that build awareness, drive participation and deepen connection with Eden’s brand and charitable mission. They will ensure campaign messages and materials are audience-focused, brand-aligned and strategically distributed across print, digital and partnership channels.

Some of the benefits of working at the Eden Project include;

• Free entry to Eden and Heligan for family and friends
• 30 days holiday plus an extra day for your birthday
• Access to UNUM for wellbeing support
• Financial wellbeing support – access to 121 sessions with an independent financial advisor
• Cycle to work scheme
• Training and development
• Option to ‘purchase leave’, up to an extra 2 weeks a year
• Enhanced pension scheme (above auto-enrolment rates)
• Death in service policy (4 x annual salary)

The closing date for applications is Friday 9th January 2026

We’re looking for a creative and curious Social Media Manager to join the team at English National Opera.

This role plays a key part in reaching new audiences, deepening engagement, supporting ticket sales, and increasing both brands’ visibility and impact.

Requirements*:

• Experience in a social media role, ideally managing public-facing channels
• Proven track record of delivering engaging content and growing audiences
• Strong copywriting skills with the ability to adapt tone of voice for different channels
• Confident using social and content management systems (e.g., Meta Business Suite, TikTok, scheduling tools)
• Good understanding of social media analytics and audience insights
• Up-to-date knowledge of social platform trends, best practices, and emerging formats
• Creative, curious, and full of ideas
• Comfortable working in a fast-paced, live performance environment
• Collaborative and confident working across teams and with a range of stakeholders
• Ability to adapt to changing priorities, schedules and workloads
• An appreciation for opera and the arts
• Availability to work some evenings and weekends to support press nights, opening nights and other events as required

Please see our recruitment pack for more details.

*Don’t worry if you don’t tick every box! If you’re excited about the role and think you’d be a great fit, we’d love to hear from you.

English National Opera is an Equal Opportunities employer, and we strive to create an inclusive working environment that reflects the diverse communities we serve. As we work to address underrepresentation in our workforce, English National Opera particularly encourages potential candidates from underrepresented groups and communities to apply, including those from global majority backgrounds and/or with protected characteristics, including race, disability, sexual orientation, gender reassignment and religion and belief. We will provide appropriate support for candidates with access requirements if they identify as disabled. This includes during the application process and through candidate assessment stages.

Here at SJT we have long recognised that our role needs to extend beyond simply the provision of entertainment. We firmly believe that culture and creativity bring people together; that the act of sharing stories and experiences helps to build communities; and that, through this collaborative approach, we can be part of helping to solve the challenges our coastal home of Scarborough faces.

We are a producing theatre, working locally, regionally and nationally. We offer a year-round programme of high-quality theatre and film, alongside a wide range of participatory work working with all ages and communities, including youth theatres, community choirs, activities for those with dementia, and schools’ workshops.

We’ve been growing audiences and participants steadily for the last four years and are now ready both to deepen that engagement and to reach out to new demographics. We want to grow our already fruitful partnership between our marketing and fundraising functions; and we want to explore wider organizational marketing, building the SJT brand locally and nationally.

Which is where you come in – a collaborative and hands-on Head of Marketing.  Whilst your experience and expertise will be important in this role, what is every bit as important to us will be your belief in our vision and purpose and your enthusiasm for what we are trying to achieve. If that sounds like you, we’d love you to get in touch.

Job Title: Head of Marketing

Line managed by: Executive Director

Line manages: Marketing Officers, Press Rep, Box Office Manager

Job Purpose

The Head of Marketing is a member of the Senior Management Team and plays a key role in the development and delivery of the company’s marketing, audience engagement and communication strategies. The Head of Marketing is responsible for the delivery of all programme campaigns, as well as working with the Joint Chief Executives on the delivery of a consistent and appropriate external message.

Key responsibilities

To be responsible for the implementation and continued development of the audience engagement strategy;

To lead on the delivery of the brand communications strategy and to work with the Joint Chief Executives on overall brand awareness;

To be responsible for the delivery of the company’s segmentation strategy and to work with the Senior Management Team to ensure a joined-up approach to audience across the organisation;

To work with the Joint Chief Executives and the Senior Management Team on the development and implementation of the digital strategy;

To commission appropriate audience research, carry out regular analysis of audience data, including digital / social analytics, and use insight gathered to help inform future campaigns, audience development and programming plans;

To oversee the effective use of SJT’s box office and CRM system including management of the relationship with Spektrix;

To set and manage sales targets and pricing strategy in consultation with the Executive Director.

Person Specification

Proven experience in delivering and developing audience engagement strategies

Proven expertise in planning and implementing audience campaigns to meet or exceed objectives

Expertise in analysing audience data and reporting on insights

Great attention to detail, with experience of proofreading and adapting campaigns to deliver in line with both strategic goals and brand guidelines

Experience in planning and implementing digital content (website, social, video etc.) to meet or exceed audience objectives

Proven ability to track and monitor the effectiveness of campaigns

Proven ability in developing and managing budgets

A love for theatre and a desire to bring people together to share experiences and stories

This is an exciting and pivotal leadership role at the heart of Kinship’s digital transformation. You’ll lead a talented and ambitious team to deliver and develop live digital services, accessible content and user-centred products that kinship carers rely on to access support.

This role does not own all services delivered through digital channels. It owns selected shared digital products while also enabling teams across Kinship to deliver their work effectively through digital platforms, content and journeys, while teams retain ownership of their services and outcomes. You’ll provide leadership on standards, user experience, accessibility and innovation.

Context:
Kinship is expanding its reach and digital capabilities, and our digital platforms are central to how we deliver services at scale. In 2024, we launched a new website bringing together all content and services under one home, and introduced Kinship Compass, a postcode search tool that helps kinship carers find relevant local and national support.

Alongside this, we have been developing a new AI-powered tool to help kinship carers access trusted information quickly and accurately, 24/7. You will lead the evolution of these digital services ensuring they are safe, ethical, resilient and data-informed, and that innovation is always grounded in reliability, safeguarding and user trust.

You’ll play a key role in the Department for Education funded national Training and Support Service, ensuring kinship carers can easily access and book high-quality training through our digital platforms.

You’ll oversee content design in collaboration with internal and external subject experts and kinship carers themselves and lead the digital and content streams for Kinship Minds, including the development and delivery of our e-learning platform and curriculum.

This role sits at the intersection of digital service delivery, product development and content design. At Kinship, content design is distinct from communications or marketing. It focuses on designing clear, accessible and trauma-informed information, learning content and user journeys that enable kinship carers to understand their options, make decisions and access support. Content is treated as part of the service itself and is central to the quality, safety and effectiveness of our digital platforms.

This is a role for a digital leader who is both strategic and operationally grounded. You’ll balance innovation with delivery, experimentation with governance, and ambition with accountability. You’ll champion inclusive, accessible and co-produced design, ensuring digital products support real-world service delivery and improve outcomes for kinship families.

You will work closely with colleagues in the Communications and Policy team (who sit in a separate department and lead external communications, campaigns and social media) and who own the external communications strategy. You will ensure clear alignment while retaining a distinct focus on digital service innovation, product development and content design.

What you'll be doing:

Digital leadership and strategy

• Lead the Digital and Content Design team, setting clear priorities and building a culture of high performance, accountability and continuous improvement.
• Own and deliver Kinship’s digital strategy and product roadmap, covering the website, Kinship Compass, Kinship Minds, the AI tool and other digital services, excluding marketing and social media.
• Provide digital leadership across Kinship, strengthening capability and effective cross-organisational working.
• Lead responsible digital innovation, ensuring AI and emerging technology are used where they clearly improve service delivery, accessibility and user experience.
• Take accountability for digital budgets, agency relationships and delivery against agreed outcomes, timescales and quality standards.
• Horizon scan and translate external digital developments into practical, service-led improvements for Kinship.
• Contribute to organisational planning, reporting and income generation linked to digital innovation.

Website, content and digital product development

• Lead the ongoing development and innovation of Kinship’s digital platforms to ensure they are user-centred, accessible and continuously improved.
• Oversee the content strategy and governance for Kinship’s website, Kinship Compass and new e-learning platform.
• Work with internal colleagues to improve our workshop booking system.
• Ensure a consistent content design approach across all digital platforms, grounded in user need, plain English, trauma-informed practice and continuous testing and improvement.
• Lead the content design team to develop content for strategic projects working collaboratively with subject experts and kinship carers.
• Work closely with Advice and Training teams to ensure digital platforms and content design support service delivery, quality standards and DfE contract requirements.
• Develop an excellent understanding of end-to-end audience experience and how the website, online content and digital products can drive effective online services and enhance the kinship ecosystem. Map the user journeys across our website and digital products leaving no dead ends.
• Ensure integration across all platforms (e.g. website, telephony, Salesforce, Kinship Minds) to create seamless user journeys for kinship carers and internal teams.
• Embed meaningful participation and co-production with kinship carers in digital service and content development.
• Drive accessibility and inclusion, ensuring our digital services reach and work for all kinship carers, including those with lower digital literacy.
• Ensure strong digital governance, accessibility, documentation and use of insight to continuously improve performance and impact.
• Oversee SEO, analytics and data-driven optimisation to improve engagement, performance and impact.

Type of person we’re looking for:

We’re looking for a service-led digital leader who is as comfortable with operational delivery as they are with strategy and innovation. You’ll understand that digital products are part of how services are delivered, not an add-on, and that reliability, accessibility and trust matter as much as creativity.

You’ll be curious, pragmatic and values-driven, with the judgement to know when to push innovation forward and when to prioritise stability, safety and user confidence.

You are likely to:

• Have led live digital services or products that people rely on, not just content.
• Be comfortable balancing innovation with delivery, and experimentation with governance.
• Think in terms of end-to-end service journeys, not just platforms or pages.
• Be motivated by improving outcomes for people, particularly families experiencing complexity or crisis.
• Value co-production, accessibility and inclusive design as core to good digital practice.
• Bring clarity, calm and consistency to teams working in complex environments.
• Be confident working across disciplines such as digital, services and delivery without needing to own everything.
• Care deeply about doing digital work ethically, safely and well.
• Show commitment to personal development and learning. 

How to apply:
Please apply for the role of Head of Digital and Content by sending a tailored CV and responding to these 4 questions below in the online application process.

Closing date is midnight on Sun 18 Jan 2026, first interview online on Thurs 22 / Fri 23 Jan 2026 and second interview in person on Thur 29 Jan 2026. 

1. What attracts you to this role at Kinship, and how does your experience prepare you to lead digital services, content design and innovation in the context of kinship care and families experiencing complexity or crisis? (250 words max)
2. Give an example of where you introduced or explored digital innovation (for example AI, automation or new platforms) in a service context. How did you balance innovation with reliability, safeguarding or user trust? (250 words max)
3. Describe a time you used content and/or service design to help people understand complex information or access support. How did you identify user needs, test what worked, and ensure the content enabled action rather than just engagement?(250 words max)
4. This role leads a small but mighty remote and dispersed team. How have you managed remote teams to maintain clarity, wellbeing, accountability and delivery? Please include a practical example. (250 words max)

What we offer you:

• Flexible working - we understand how important it is to balance family and work life.

• 30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown).

• Employee Assistance Programme (24/7 confidential advice line and counselling).

• Charity Worker Discounts. 

About CoppaFeel!

CoppaFeel! are the UK’s only youth focused breast cancer awareness charity, and we’re on a mission to get every 18-24 year old checking their chest. We educate people on the signs of breast cancer and encourage them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves.

We do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. Early detection can save lives.

Breast cancer does not need to be detected late, and as long as we are here and continue to be supported by people like you, we will do all we can to make sure this doesn’t continue to happen.

The Role

The Web and Email Manager will lead our digital presence across web, email, SEO, and paid search, crafting engaging campaigns that resonate with 18-24 year olds and inspire them to take action.

This is your chance to make a real impact, using cutting-edge digital strategies to ensure early detection of breast cancer becomes the norm, not the exception. You'll collaborate with a passionate team, manage exciting projects, and know that every click, every email, and every campaign you create could genuinely save a life.

You’ll sit within the Marketing department, report to the Head of Content, and line manage the Digital Marketing Executive. You’ll work closely with the Digital Fundraising Manager, Social Media Manager, Content Manager, and Marketing Manager.

Duties & Responsibilities

• Develop, implement and optimise innovative multi-channel digital strategies (across website, paid search, SEO, and email) that drive online visibility and performance.

• Manage the implementation of these strategies across our main digital channels, making sure all user journeys are integrated, effective, and aligned with CoppaFeel!’s objectives.

• Manage the relationship with our external web agency, and oversee the development and maintenance of the website and Self-Checkout tool, in collaboration with the Education team.

• Lead on our Paid Search and SEO strategy, including managing the relationship with our media agency, making recommendations for keyword changes and improvements, and reporting on our rank positioning and strategies for improvement.

• Lead on our website maintenance, with support of our external web agency, ensuring that the website is secure and remains live.

• Manage the organisation’s digital marketing budget, ensuring this is appropriately applied

• Line manage the Digital Marketing Executive, responsible for their development and impact.

• Develop and deliver engaging email campaigns, including automated workflows and well-designed email templates, to drive audience engagement and conversion.

• Create and optimise landing pages and new web content, informed by SEO research and best practices, to enhance visibility, user experience, and performance across digital channels.

• Develop and deliver engaging acquisition campaigns to grow our audience.

• Make sure web and email content adheres to brand guidelines and tone of voice.

• Produce rigorous monthly reporting of digital channels, identifying learnings and recommendations to implement to constantly evolve and optimise channels (including The Self-Checkout tool).

• Lead on accessibility of the website and The Self-Checkout tool.

• Act as the Marketing team’s lead for the CRM (Beacon), optimising how it connects with the website and email systems to enhance audience segmentation, personalisation, and campaign performance.

• Work collaboratively with the Social Media Manager, Content Manager, Senior Events Manager and Marketing Manager to create a holistic marketing activity calendar.

• Support on wider organisational projects to make digital activities as efficient as possible.

• Stay informed of market leading innovations and AI to ensure our work is forward thinking.

• Ensure rigorous reporting and analysis of digital activity to ensure delivery of planned KPIs, with an ambition to be constantly improving and evolving.

Skills, Experience and Qualifications

Essential

• Minimum 3 years experience working in a marketing/brand communications role.

• Demonstrable experience of implementing digital marketing strategies.

• An understanding of CoppaFeel!’s 18-24 year old target audience and digital platforms to reach them.

• Excellent understanding of the ever changing digital landscape, and how tools/AI can help enhance our work.

• Clear understanding of audience insight, including experience targeting and tailoring campaigns and communications to CoppaFeel!’s 18-24 year old target audience.

• Knowledge of WordPress (or other CMS), Canva, MailChimp, and other relevant digital marketing tools.

• Experience of creating compelling digital content.

• Adept at project management and working to campaign timelines and budgets.

• Agency and budget management experience.

• Experienced in tracking and reporting on campaign success against KPIs and ROI.

Desirable

• Knowledge of the challenges / limitations of working in the charity sector.

• Experience of working for a youth focused brand or charity.

• Understanding of health comms for young audiences.

• Understanding of fundraising, education and healthcare professional audiences.

• Application information

• Applications will close at the end of 18th January 2026 with the aim to commence interviews week commencing 26th January.

• CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date.

Main benefits, Terms & Conditions

Annual leave entitlement: 22 days, plus office closure at Christmas, a day off for the founders Cancerversary and a day off for your birthday.

• Employee Assistance Programme

• Health Cash Plan

• Access to Self Space training and 1:1 therapy

• Core working hours of 10am to 4pm

• Flex Friday; every other Friday off, offering the time to recharge and ensuring work life balance, while remaining available in case of emergencies

All annual leave and benefits are pro-rata'd for part time employees.

Equality, Diversity, and Inclusion

At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.

The Digital Hub is a critical new initiative to strengthen collaboration, knowledge-sharing and access to resources involving many organisations. It aims to be a thriving community of key actors in the child poverty space in London. 

In its first launch phase at the start of 2026, the Hub will primarily target and engage London charities, including The Childhood Trust’s charity partner network.

This one-year role builds on the creation of the Digital Hub in 2025. This role is managing the implementation, testing and optimisation of the Hub in January and February 2026, before launching to an external test user group in March for a period of a month.

This role is critical to establishing the Hub’s purpose and value, and focusing on driving signs ups, engagement and re-engagement.

The role will be to oversee the resolution of any technical or user issues, especially in the first few months of the launch, supporting senior management in measuring and reporting the success of the Hub against set KPIs for the first year, ensuring content remains relevant to the needs of users, and beginning to embed the Hub as a core component of our wider Thrive Together programme of support, partnerships and collaboration.

The Project Manager will report to the Head of Communications and Marketing and work closely with several internal team members, as well as external stakeholders and be the primary contact for the digital agency responsible for developing the Hub. 

Applications close Monday 12th January 2026 at 11pm. 

Interviews will be held in person at The Childhood Trust Offices in Victoria, London late January / early February 2026.

We use Charity Jobs Anonymous Recruitment as part of our recruitment process.

JOB TITLE: Junior Marketing Manager - College

REPORTING TO: Senior Marketing Manager

HOURS: 36.25 / Full time

LOCATION: Onsite, with the option of hybrid working

Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him — through practical education, expectational hospitality and innovative enterprise — for the spiritual and cultural renewal of this generation and generations to come. As Junior Marketing Manager - College, your primary purpose is to drive student recruitment and increase brand awareness of the Waverley Abbey College courses and products, ensuring that prospective students and customers engage deeply with our courses, understand their value, and convert successfully into applicants and enrolled students. You will lead the planning and delivery of all College-related marketing activity, from campaign coordination to content creation and digital optimisation. You will work collaboratively with the Senior Marketing Manager to execute strategic priorities and deliver high-performing recruitment campaigns that delivers exponential growth for Waverley Abbey College. Key

Responsibilities 1. Student Recruitment & Conversion

> Deliver day-to-day recruitment activity across all College courses and products - undergraduate, postgraduate, online, counselling, chaplaincy, professional development, alumni network, and short courses.

> Create and manage student recruitment journeys across email, website, events and digital channels.

> Respond to trends in enquiries and applications, adjusting messaging in collaboration with the Senior Marketing Manager and Head of Marketing.

> Track key metrics, optimise activity and provide insights to support decision-making. > Ensure applicants receive timely, engaging and supportive communications throughout their decision-making process.

2. Campaign Planning & Delivery

> Support Marketing colleagues in developing College-specific campaign plans and applying strategic direction.

> Own the coordination and delivery of College-related activity and campaigns across digital, email, social, paid channels and print.

> Translate campaign objectives into clear briefs for digital, creative and CRM support roles. > Manage campaign timelines, ensuring activity is delivered on schedule and to a consistent standard.

> Assist in the creation of campaign reports and use insights to help optimise future activity and campaigns.

3. Digital Marketing & Content Creation

> Work with the Digital Marketing Assistant to deliver College related digital activity, including but not limited to: Social media posts, email campaigns, paid digital advertising, website content updates, SEO enhancements.

> Produce high-quality student-facing content, including but not limited to: Course descriptions, landing page copy, prospect emails, social media messaging and student stories and testimonials

> Keep the College website updated, accurate, and optimised for student conversion.

4. CRM, Data & Audience Segmentation

> Work with the CRM & Data Assistant to maintain accurate records of student leads and enquiries.

> Help segment prospective student audiences and tailor messaging accordingly.

> Support the building and optimisation of automated email journeys for students at various stages.

> Use CRM insights to support activity and campaign planning, targeting and retention.

5. Events & Lead/Enquiry Engagement

> Help to coordinate and promote College events including Open Days, online webinars, taster sessions and recruitment fairs.

> Develop pre and post-event communication journeys to maximise attendance and next steps engagement.

> Ensure that event content, presentations and follow-up materials are on brand and aligned with College messaging.

6. Collaboration Across Teams

> Work closely with the College leadership and operation teams to gather: Course updates, academic insights, student success stories and changes to entry requirements or pathways > Liaise with tutors and student services to ensure communications reflect real student experience.

> Provide regular updates on recruitment activity, campaign performance and applicant pipelines.

> Escalate strategic messaging, brand considerations and reputational risk issues to the Senior Marketing Manager/Head of Marketing.

7. Brand Alignment & Creative Workflow

> Ensure all College materials follow Waverley Abbey Brand Guidelines and reflect our identity, voice and values.

> Work with the creative team to deliver design assets appropriate for campaigns, social channels and digital use.

> Support quality control checks for all College content and creative materials.

> Help maintain the College’s distinct messaging and unqiue value proposition. 8. Administrative & Operation Support

> Maintain College marketing calendars and assist with annual recruitment planning.

> Support budget tracking for College campaigns and activities.

> Assist with freelancer and external agency coordination.

> Provide administrative support to ensure the smooth running of recruitment and marketing processes.

> Support the marketing execution for Waverley Abbey’s wider family of brands and products. Person Specification Personal Faith

> Committed Christian in agreement with Waverley Abbey’s Statement of Faith (E)

> Committed to pray with and for the vision and ministry of Waverley Abbey (D)

Personal Circumstances > Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D)

Experience

> Previous experience at the level (E)

> Previous experience in a charity, ministry or educational setting (D)

> Administration experience (E)

> Handling of invoices/payments etc. (E)

Education, qualifications and other requirements

> Relevant University degree (D)

> CIM (D) Knowledge

> Word/Excel/Outlook (E)

> Google Analytics (E)

> HubSpot/CRM (E)

> ClickUp/Monday/Asana (E)

> InDesign/Wordpress (D) Skills

> Excellent written and verbal communication (E)

> Friendly and professional approach (E)

> Ability to work as part of a team (E)

> High level of accuracy and attention to detail (E)

> Ability to work calmly under pressure, prioritise & meet deadlines (E)

> Flexibility and adaptability (E)

Have you got a flair for design and the ability to create engaging content for various digital channels?

We are looking for an experienced digital communications professional to join Cherry Trees at an exciting time in the charity’s development, helping to grow its reach and outstanding reputation in supporting children and young people with complex disabilities.

This is a busy and varied role, working closely with the Communications & Marketing Manager and the Head of Fundraising and Communications to raise awareness, increase visibility, and support fundraising.

You will play a key part in delivering Cherry Trees’ digital content and developing our social media presence, finding innovative ways to expand our reach through engaging, audience-specific content. Responsibilities include supporting website content development, managing social media accounts, growing our following, and assisting with regular e-communications to external and internal audiences. You’ll liaise with children and families supported by the charity, as well as supporters, colleagues, volunteers, and trustees, to create impactful content.

In summary, this role connects Cherry Trees to the community—conveying the importance of our work, promoting our outstanding care, demonstrating its impact, and motivating people to support us through donations, fundraising, and volunteering.

Direct Marketing Acquisition Manager (Direct Response)

You will develop and oversee a specialist area of direct response marketing, taking responsibility for paid media activity resulting in giving and prize-led support, and the associated programme and products. You will ensure the highest standard of quality and compliance, across a diverse programme mix. You’ll manage significant income and expenditure budgets and deliver exceptional fundraising campaigns to drive an ambitious growth plan, accelerating progress towards a cure.

Collaborating with different teams across the charity, you’ll be planning, managing and delivering the direct marketing programme across a range of media including digital, TV, telephone, and print. Activities in the acquisition portfolio are diverse; from delivering an established, successful core programme to playing an important role in exciting cross-organisational projects.

You’ll work with a team of three across a range of channels, media and projects at the charity; speaking to range of audiences with one theme in common – compelling people to stand with us for a cure.

Key Responsibilities:

Programme and campaign management

· Lead the development and delivery of the direct marketing acquisition programme and strategy, with a particular focus on the direct response elements.

· To be responsible for reviewing and developing our Weekly Lottery Strategy to maximize income.

· Oversee the delivery of the direct response acquisition campaigns; ensuring they are in market on time, on budget and on brand.

· Deliver consistent, structured testing to ensure continuous improvement. Where appropriate and worthwhile, ensure testing is applied to all activity and reviewed with recommendations acted upon.

· Involvement in charity-wide projects and groups; putting supporters at the heart of what we do, as well as playing a key role in the delivery of our Fundraising & Marketing Strategy.

· Management of all key acquisition suppliers including routine reviews, briefing, optimisation and general relationship management.

· Annual planning of acquisition direct marketing; including input to operational planning and development of relevant marketing plans.

· Ensure the campaign planning and delivery cycle is adhered to across the team, and all stakeholders are well managed.

· Ensure routine end of campaign reviews and analysis (with suppliers as well as your own), with proactive adaptation of plans to optimise results.

· Ensure contingency plans and activities are in place to close any expected income gaps.

People management

· Management and development of a team of three, with two direct reports.

· Empowering team members to succeed and grow with clear, SMART goals and development plans in place.

· Complete routine 1-1 meetings and annual appraisals with direct reports.

· Developing a high performing team who work collaboratively across the charity.

· Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to contract and routine performance reviews.

· Working closely with the Supporter Care and Data teams to ensure the acquisition activity and processes are well understood and that they can support the team as best possible.

Budget management and reporting

· Annual budgeting of direct marketing programmes and campaigns.

· Regular forecasting in line with the annual cycle, making recommendations around budget allocation and managing expectations throughout.

· KPI tracking, trend analysis and interrogation of results at all levels.

· Regular financial performance reporting.

· Programme optimisation to ensure contribution targets are met and contingency planning as required.

· Detailed reporting geared towards a longer-term view of performance, covering long-term & ROI modelling, lifetime value and considering supporter experience and engagement.

What we are looking for:

· Budget management experience – preferably across expenditure and income 

· Campaign management – specifically direct marketing campaigns

· Media planning experience – across a range of media types

· Agency management – including creative and professional acquisition fundraising agencies as well as others such as printers and market researchers

· Demonstrable people management experience

· Ability to understand complex data sets and compile meaningful reports and analysis

· Excellent attention to detail

· Strategic and critical thinking

· Getting the best out of people and agencies

· Understanding of compliance in direct marketing

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £44,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 4th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

Salary: £38,999 - £43,105

Contract: Permanent contract

Reports to: Head of Digital Fundraising, UK for UNHCR 

Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model with at least 1 day in the office per week)

Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams

JOB PURPOSE

We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR’s testing and optimisation strategy to improve conversion rates and user experience online, including our donation pages, virtual gift shop, website and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products.

The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees.

An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms – playing a key part in UNHCR’s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life.

You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams.

Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs.

WHO WE ARE AND WHAT WE DO  

United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.

Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. Thanks to our UK supporters, UNHCR teams in over 130 countries can deliver humanitarian relief to families left with no one else to turn to. From rushing life-saving aid to civilians fleeing the frontlines of conflict, to ongoing support, such as education and healthcare, for families whose lives may remain in limbo for years. When it is safe to do so, UNHCR helps refugees return home voluntarily so they can rebuild their lives, homes and communities.

Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.

Role Responsibilities  

• Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions.
• Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives.
• Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary.
• Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise.
• Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions.
• Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation.
• Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour.
• Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results.
• Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly.
• Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field.
• Share creative and insights with UK colleagues, global teams, and HQ.
• Participate in training seminars, workshops, and skill shares where applicable. 

The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above.

Personal Attributes and Experience

Essential Experience

• Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector.
• Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface. 
• Experience of using digital channels for lead acquisition and conversion to grow income.
• Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic.
• Experience of working with external agencies and suppliers.

Essential Skills/Knowledge

• Experience of using Google Analytics or other web behavioural analytics tools.
• Experience with experimentation tools like Optimisely or similar.
• Strong project management and stakeholder management experience.
• Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences.
• Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy.
• Proven proficiency with design principles and tools (Canva/Adobe suite).
• Able to demonstrate flexibility and do what it takes to get the job done.
• Understanding of HTML and other coding languages.
• Able to juggle and prioritise multiple tasks and meeting programme deadlines.
• Strong presentation, communication (written and verbal) and interpersonal skills.
• Excellent stakeholder and relationship management.
• An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication.

 Desirable Skills/Experience

• An understanding of digital fundraising practices and principles
• Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement
• Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
• Knowledge or experience working with Salesforce (or similar CRM platform).
• Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms).
• Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge.

DIVERSITY, EQUITY, INCLUSION AND BELONGING

We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.

UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.

We are also open to flexibility in many ways, including flexible hours. Please don’t be afraid to speak to us about this during initial conversations, so we can explore what’s possible.

WHY JOIN UNITED KINGDOM FOR UNHCR?

You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.

What else?

Wellbeing

• 28 days’ annual leave per annum plus 8 bank holidays (pro-rata for part-time working).
• ‘WeCare’ Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more.
• Hybrid home-working model with dedicated Team Days in the office.
• Toothfairy dental app.
• Access to 100s of perks with discounts on everyday purchases.
• Office wellness perks.
• Staff socials.

Financial

• Pension scheme with an employer contribution of 8%.
• Non-contributory group life assurance scheme.
• Non-contributory Income protection scheme.
• One-off contribution towards homeworking set-up.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Enhanced sick pay scheme.
• Financial wellbeing support.

Development

• Comprehensive training and continuing development opportunities.

HOW TO APPLY

If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.

Closing date: Sunday, 18 January 2026

Shortlisted candidates will be invited to attend a virtual interview in the week of 26 January 2026.

Please contact us if you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation. We will make every effort to respond to your request for assistance as soon as possible.

 United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no. 1183415. It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.

Digital Business Analyst - FTC

Join us at a pivotal moment as we embark on a major journey of transformation across our digital, data, and technology offering! The Digital Business Analyst will play a critical, hands-on role in shaping this future.

You will ensure that Alzheimer’s Research UK’s digital channels, products, and services are not just functional, but are strategically aligned to drive our bold goals and deliver the objectives of the Digital, Data and Technology (DDT) transformation programme.

The post holder will act as the crucial link between internal and external stakeholders and the Digital and Technology delivery teams. They will translate high-level business needs into detailed, actionable technical requirements and user stories, ensuring feasibility, maximising project value, and guaranteeing that implemented solutions deliver an optimal supporter experience.

This is an 18-month fixed term contract.

Key Responsibilities:

Requirements Elicitation and Scope Definition

· Collaborate with internal and external stakeholders to define, prioritise, and document functional and non-functional requirements for priority DDT projects and product enhancements (across web, email and other digital channels as required).

· Conduct stakeholder interviews, workshops, and process mapping sessions to identify core business problems and opportunities for digital improvement.

· Ensure all requirements align with the overarching DDT architecture and digital principles being established.

Analysis, Feasibility, and Impact Assessment

· Conduct feasibility studies and cost/benefit analyses for proposed digital changes, ensuring new solutions contribute to organisational goals for supporter experience, sustainability, and productivity (return on investment).

· Analyse current digital channel performance data and user behaviour (market research) to identify trends and inform decision-making, ensuring future-proofed and data-driven requirements.

· Simplify complex business and technical concepts, ensuring clarity for both executive leadership and the development team.

Documentation and Artefact Creation

· Translate high-level requirements into detailed documentation, including User Stories, Acceptance Criteria, wireframes, user flow diagrams, and process models for the Digital and Technology delivery teams.

· Produce clear, high-quality technical writing and documentation for project processes, system changes, and end-user guides, contributing to the team's knowledge base.

Quality Assurance and UAT Management

· Play a key role in the design and co-ordination of comprehensive User Acceptance Testing (UAT) plans to validate that all digital solutions and features meet documented business requirements and satisfy user needs.

· Support the implementation phase of priority DDT activities such as our web development project, acting as a point of consultation to resolve issues and validate new solutions (e.g. changes in software or platform compatibility).

· Contribute to system maintenance planning by documenting defects and change requests post-launch.

Communication and Bridge Building

· Serve as the primary communication bridge between the DDT Programme Manager and Digital, internal and external stakeholders, managing expectations and ensuring project transparency.

· Facilitate project presentations and public introductions of new digital features to stakeholders and internal teams to secure project adoption and report on progress.

What we are looking for:

· Proven experience as a Business Analyst, Systems Analyst, or equivalent role, specifically within a digital, marketing, or technology environment.

· Expertise in using agile methodologies (e.g. Scrum) and developing core business analysis artefacts (User Stories, Acceptance Criteria, Process Maps, BRDs).

· Strong analytical skills, with the ability to collect, analyse, and interpret complex data to drive requirements and design solutions.

· Exceptional verbal and written communication skills, with the ability to effectively negotiate with stakeholders and simplify technical concepts for non-technical audiences.

· Excellent communication and interpersonal skills, with the ability to foster a positive and collaborative team environment.

· Familiarity with digital project lifecycles, and the ability to support project teams without direct management of the projects themselves.

· Strategic thinker with the ability to translate organisational goals into impactful outcomes.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa  per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 4th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

Location: Home-based with regular travel to the Guildford office
Job Type: Full time, 37.5 hours per week
Contract Type: Permanent
Salary: £53,462
Benefits: 27 days holiday bank holidays (pro rata for part time roles), perk scheme access, life assurance, paid compassionate leave, enhanced sick pay, Cycling UK membership plus many more staff benefits.

There’s never been a better time to join the team at Cycling UK! We are 18 months into our ambitious new strategy – and we want you to be part of it. There are loads of reasons to love cycling, even if you’re not someone who cycles. From cutting pollution, to making us healthier and happier, cycling can help us all thrive.

As our Head of Brand, Marketing and Communications, which sits in the wider External Affairs directorate, you will have responsibility for increasing the profile of the charity’s brand with a particular focus on increasing engagement with our priority audiences. Working closely with colleagues within the Commercial directorate you will ensure our marketing and communications are aligned and maximising opportunities for impact and income. The role involves leading a team of 11 people in developing and delivering Cycling UK’s Brand, Marketing and Communications Strategy. This team has overall responsibility for ensuring Cycling UK’s brand is imbedded across the organisation and our brand profile is raised among our priority audiences. We are ideally looking for someone with vast digital experience able to ensure the charity is making the most of the latest developments in digital tools and platforms, with a particularly strong focus on digital marketing, supporter journeys and content strategies. The role form

If you’re a strategic brand leader, passionate about purpose-driven communications and making an impact, we’d love to hear from you.

Explore the attached job description for full details on this exciting opportunity. Complete the application form expressing why you are the right candidate for this opening. Focus on gearing your supporting statement to exemplify how your skills and experience match the requirements of the role, directly referring to the person specification. This enables the selection panel to assess your relative strengths against the specified criteria.

This role is home based with expected travel to London and Guildford.

Applications close at 9:00am on the closing date shown

You may also have experience in the following: Brand Strategy, Marketing Leadership, Communications Director, Digital Marketing, Content Strategy, Stakeholder Engagement, Campaign Management, Social Media Strategy, Brand Development, Audience Engagement, Marketing Communications, Fundraising Communications Head of Brand, Head of Marketing, Head of Communications, Marketing Director, Communications Director, Brand and Communications Manager, Digital Marketing Director, Director of Marketing and Communications, Marketing and Communications Lead, Engagement and Communications Lead

REF-225 742

Reporting to:   Communications & Marketing Manager

Contract: Permanent; Full time 37.5 hours per week Monday to Friday. Some evening or weekend working will be required as part of this role. 

Location: Hybrid. Home working with minimum of 40% of contracted hours at our office in Welwyn Garden City. Candidates must be based in the UK and within reasonable commuting distance to our office in Welwyn Garden City, Hertfordshire.

Job purpose

The Communications & Marketing Officer is a key role within our busy Communications Team. They will support the wider Willow team in delivering on plans to raise the charity’s profile and increase supporter engagement. The Communications Team supports the communications needs of all teams across the organisation.

Principal responsibilities and duties

• Contribute to, and help to evolve, Willow’s communications activity, including emails, website, marketing and social media
• Work with the Willow teams to plan and deliver a regular calendar of content, ensuring the communication and marketing needs of colleagues across the organisation are met
• Manage the promotion of fundraising campaigns and events
• Engage with press, supporters, beneficiaries, partners, volunteers and medical professionals to help establish Willow as a national brand
• Gather and create engaging content, including case studies, images and videos, to be used to raise awareness of Willow’s work locally and nationally
• Develop and manage working relationships with creative agencies, printers and freelancers to deliver high quality communications, on time and within budget
• Use analytics tools to report back on performance and identify learnings and opportunities
• Attend Willow and third-party events, providing communications support including social media posting, videography, photography and media management
• Work with the managers of Willow’s shops to deliver a program of communications projects and activities to engage new donors and customers
• Work with Communications Team colleagues to plan and deliver activity to support the Digital Comms Strategy, Ambassador & Influencer Strategy, Growth plan and key themes and projects
• Be an active member of the team and charity as a whole and undertake training and skills development and keep up to date with the changing requirements of the role and the external environment
• Undertake other duties that may be required as part of the role

Person Specification 

• Experience of working in a busy marketing/PR/communications team, ideally in a charity environment
• A responsive, confident self-starter who is enthusiastic and highly motivated
• Excellent planning, time-management and organisational skills with ability to stick to timetables for delivery of work and meet deadlines under pressure
• Able to express ideas clearly, both verbally and in writing, with an ability to adjust tone and content appropriately for different target audiences
• Strong copywriting and editing skills with the ability to turn complex information into compelling stories and content
• Ability to think creatively, offering new ideas, concepts and solutions
• Experience of developing multi-channel communications plans and taking a communications campaign forward through different digital and offline channels
• Design skills, particularly in creating and/or overseeing the design of visually appealing digital and non-digital content which adheres to brand guidelines
• Experience of using analytics and other tools to report on performance of campaigns
• Experience of media relations and evaluating media coverage and PR
• Experience of using social media as a professional communications tool
• Experience of producing and editing photo and video content
• Experience of using software including Microsoft, Canva or other design tools, Google Ads, analytics tools, email marketing platforms, website CMS systems (we use Wordpress) and charity databases (we use Raiser’s Edge)
• Organised and able to keep good records for data protection, confidentiality and financial purposes
• Knowledge of the digital charity landscape, including best practice for social media, web content creation and engagement strategies

Other

• Full driving licence required as regular travel across the county will be part of the role, in particular to our retail stores and events. Some national travel may be necessary on occasion.

General

We offer the following competitive benefits package:

• 25 days annual leave plus bank holidays
• Hybrid working arrangements
• Life Assurance and Group Pension Fund
• Season ticket loan
• Cycle to work scheme
• Flexible Working policy
• Employee assistance programme