Digital Optimisation Specialist Jobs
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Joining the Performance Marketing team, at a well-loved Children’s Charity, the role of Digital Marketing Business Partner will be to support the development, delivery and optimisation of the paid marketing strategy across a variety of campaigns including Brand, Volunteering, and New Product Development, along with coordinating digital activity including website content and organic social activity. This is a 12 month FTC, and can be based fully remote, or from the London office.
As a Digital Marketing Business Partner to the wider charity, you will collaborate with stakeholder and partner teams to reach and engage priority audiences, with best-in-class marketing which meets strategic objectives. The team work as an internal strategic agency to the wider charity.
Joining a large, established charity, you will;
- work in partnership with colleagues from the Comms, Income Generation and Technology directorates
- leverage data and insight to feed into campaign planning, briefing and development
- project manage campaign work, optimising and reporting on campaign work
- lead on delivery of engaging content (images, copy, video)
- create, lead and execute omnichannel marketing strategy
If you have expertise co-ordinating web content and organic social activity I would love to hear from you!
- 12 months FTC (maternity cover).
- Fully Home-based/ remote, OR London (near Shoreditch)- Hybrid.
- The salary banding is £32,203 - £36,595pa, plus homeworking (+£566) OR London allowance (+£3,366)
- Full-time hours
The charity will review applications on a rolling basis. Please get in touch ASAP! I look forward to hearing from you.
The organisation is committed to safeguarding, diversity and equality of opportunity.
Do you excel in creating captivating digital content and have a track record of website optimisation?
Prospectus is delighted to be partnering with the Fundraising Regulator for the recruitment of a Digital Content Officer on a full-time permanent basis. The role is offered on hybrid basis with two days in the London office.
The Fundraising Regulator is an independent, non-statutory body that regulates fundraising across the charitable sector in England, Wales, and Northern Ireland.
The Fundraising Regulator is committed to diversity, equality and inclusion. They want their workforce to be truly representative of the society they are here to support and protect so that they’re able to regulate effectively. They also want each employee to feel respected and able to give their best. They do this by operating a fair and inclusive recruitment process, which aims to reach a diverse pool of candidates. This is also supported by a range of policies that encourage a flexible and supportive working environment.
The role includes working with the Communications Manager to boost the Fundraising Regulator’s digital footprint on various platforms, ensuring content is up-to-date, accessible, and engaging through diverse formats such as graphics and webinars. You will also oversee website management, content audits, and collaborations with web development teams for continual improvement in functionality, accessibility, and compliance. Social media strategy, content creation, engagement tracking, and digital marketing campaign execution are central to this role, alongside advising on digital initiatives and supporting team members.
The successful candidate should have proven experience in digital content and communications, preferably with some experience in web editing or similar in small to medium organisations. A strong understanding of digital trends and website content optimisation is crucial, with experience in a regulatory or charity environment beneficial. Essential skills include digital content creation, audit experience, technical website knowledge, and proficiency in content management systems (Drupal preferred), digital marketing platforms, and analytics tools. Familiarity with Photoshop, Illustrator, video editing software, SEO, and pay-per-click marketing, plus agency collaboration experience, are valued but not mandatory.
If this description resonates with you, we encourage you to submit your CV in Word format as soon as possible. Suitable candidates will be provided with further details about the role.
As a specialist Recruitment Practice, we are committed to building inclusive and diverse organisations, and welcome applications from all sections of the community. We invest in your journey as a candidate and are committed to supporting you in your application.
Contract Type: Permanent
Hours per week: 35
Salary: £34,836 - £36,893 (Depending on location)
Closing Date: 1 May 2024
Interview dates start from: 6 May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
The Senior Digital Marketing Officer role is part of the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives.
You will work on digital campaigns across email, organic social and paid digital marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
·Support the Digital Engagement Manager and wider team to develop end-to-end campaigns across digital marketing channels including PPC, paid social and email from brief to execution and evaluation.
·Align the paid digital and email activity with our overall digital strategy and develop clear guidance around how to use our paid digital channels to maximum effect.
·Monitor the impact of marketing campaigns, identify and recognise trends within the data and use these to inform future campaigns.
·Support a data driven and test and learn approach within the team, encouraging continual learning and optimisation, particularly focused on a testing approach to donation journeys.
·Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with occasional visits to our London / Bristol offices.
We would love to hear from you if you have:
·Managing marketing campaigns across digital channels including PPC, paid social and email. From brief through to execution and evaluation.
·Knowledge of how to effectively track and measure digital KPIs including an understanding of google analytics and how to report on and interpret data from digital channels
·Passion for working in the digital environment, discovering new channel opportunities, drawing on insight and the external environment to inspire teams
·An understanding of best practice across email marketing and digital journeys, as well as working with stakeholder teams to improve their knowledge and understanding of digital best practice.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritised communities and creating equitable opportunities for all. We are passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support. Click here to find out more about our Diversity, Inclusion, Equity and Belonging strategy.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme. To find out more about our benefits package, have a look on our website.
If you join us, you will be part of a community that is committed make a difference to the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience of the following: Digital Fundraising Manager, Digital Campaign Specialist, Digital Marketing Strategist, Senior Digital Fundraising Coordinator, Digital Engagement Specialist, Digital Fundraising Officer, Digital Marketing Lead, Digital Fundraising Strategist, Senior Digital Development Officer, Digital Acquisition Specialist, etc.
REF-213 024
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
A little about us
This is an exciting opportunity to join the Senior Management Team of a dynamic and growing children’s charity as Head of Marketing and Communications.
Our mission is to bring hope and positive change to children and families. To achieve this we deliver a range of services. The Catholic Children’s Society (CCS) is one of the largest providers of mental health services to schools in London and the Southeast. Currently we have over 50 counsellors/therapists working on-site in approximately 70 schools (both Catholic and non-Catholic). We also provide outstanding early years education and family support, including offering emergency assistance for families in crisis.
Our values
We work with children and families of all faiths and none; our sole aim is to help those in greatest need so they can overcome the challenges they face, achieve their potential and have better chances in life. Our work is underpinned by our core values of integrity, compassion, inclusion and partnership.
What we are looking for
We are seeking a highly motivated individual to spearhead the growth of our successful services, ensuring more children and families can access the support they need.
This role will include a key focus on developing an effective marketing strategy to increase the number of schools accessing our early intervention mental health services. At a time when school budgets are under considerable pressure, the ideal candidate will be positive, proactive and results driven. They will be passionate about children’s mental health and education, as well as articulate and persuasive when presenting the case for why our services are needed now more than ever.
The postholder will thrive on achieving challenging targets and will lead on enhancing our profile across a range of media platforms. A strong marketing and/or sales background will therefore be important, together with a proven track record of successfully driving forward strong business growth (gained in the voluntary, public or private sectors).
The ideal candidate will be adept at working at both a strategic and operational level and will be happy to be ‘hands on’ and flexible to succeed in this varied and rewarding role.
This is a unique opportunity to play a leading role promoting and developing our vital services, ultimately giving thousands of disadvantaged children and families the opportunity to transform their lives and have real hope for the future.
What you get in return
The successful candidate will receive an excellent package including:
- Generous annual leave allowance of 35 days p.a. (plus bank holidays).
- 11% employer pension contribution.
- Hybrid working options.
- Access to a staff Health Plan and Employee Assistance Programme
- The opportunity to wake up each morning and feel you are making a positive difference!
Location: Lovely office at 73 St Charles Square, London. W10 6EJ (private off-street parking is available for staff). Hybrid working option are available, with the expectation staff attend the office at least two or three days per week.
Deadline for applicants: Monday 22nd April, 9am
Interviews: Week commencing 29th April
Please ensure you include a concise cover letter that clearly sets out why your skills and experience make you suitable for this role and what motivated you to apply.
The client requests no contact from agencies or media sales.
Job Title
Product Manager (Supporter Experience)
Salary
£45,000-£50,000 per annum
Location
Remote first with an office available in Central London and regular team meetings in the office
Reporting to
Head of Communications
Employment Type
Permanent
We are happy to talk about flexible working.
Application Closing Date
10am Monday 22 April 2024
Introduction to the role
Full Fact fights bad information. We’re recruiting for a new Product Manager (Supporter Experience) to help tackle the spread of misleading, dangerous claims—and hold those responsible to account.
As Product Manager (Supporter Experience), you will make sure those who make false claims in public can’t get away with it. Every day our team of fact checkers and campaigners find, check and challenge false claims. We identify the reasons for bad information, so we can campaign to change the systems that enable it. Your job will be to raise awareness of, and build support for, our cause through managing our supporter experience on our digital platforms.
This is your chance to work on campaigns that demand national media attention and ultimately change public debate for the better—with a supportive team behind you.
Bad information—whether shared by politicians, journalists or influencers online—ruins lives. No one should settle for it. You’ll win support for Full Fact’s cause and make change happen through delivery of digital products that gain public support for our policy and advocacy work.
Whether that’s planning and devising the digital strategy, executing the plan through developing digital channels such as the website, email and our Salesforce CRM, or ensuring our product roadmap is informed by audience research, you’ll be responsible for continuously improving our supporter experience.
This is an exciting time to join Full Fact in a year when we expect to see a General Election. You’ll be working as part of a successful communications team alongside creative specialists in press, social media, website and CRM development, community management and digital campaigning. We’re looking for someone who shares our ambitions and pushes us even further.
You’ll thrive in a fast-paced environment but know how to support colleagues, especially by helping to join up work across teams and translate between people from different disciplines. You’ll be as comfortable analysing data to make decisions, as applying our brand guidelines to ensure our copy works hard across digital channels.
Our reputation matters. As well as looking to build and reinforce it, you’ll be personally committed to Full Fact’s standards as an independent, impartial charity.
If you are interested in applying but not sure you have all the skills, please do apply. We are open both to supporting learning on the job and to rearranging tasks within the team to suit the skillsets of the best applicant
Job Definition
The Product Manager (Supporter Experience) is responsible for planning the digital strategy and executing the plan to deliver online content and campaigns that increase awareness of our work and drive the public to take action and donate to our cause.
You will manage multiple digital products and platforms, implementing data-driven improvements to ensure optimum usability and accessibility. Responsible for understanding and developing the user journey across digital touchpoints - as diverse as online advertising, campaigns and virtual events - you will advise on how best to improve the user experience and manage our content.
You will manage a multi disciplinary team of people who deliver our CRM, website, email campaigns, audience research and community initiatives.
Outcomes
In the first 6 months you’ll have the opportunity to coordinate the delivery of at least 3 campaigns that are designed to end deceptive campaign practices by political parties, improve regulation of political advertising and encourage MPs and Ministers to correct the record when they make a wrong or misleading claim. You’ll have access to new audience research data, and will use that to inform the work we do.
You’ll bring together a team of multi disciplinary experts to deliver on our campaigning aims. You’ll work with them to develop our website, CRM and mailing list to have the greatest impact, ensuring we have the right data to make good decisions.
You’ll build relationships with teams across Full Fact helping others to meet their aims, particularly supporting fundraising to deliver income-generating online communications.
Key tasks
Line Management:
-
Build a team culture based on supportive collaboration, in which constructive challenge is welcomed.
-
Empower your team to lead in their respective areas with confidence.
-
Set deadlines and maintain impeccably high standards of output and product quality.
-
Support your team in their long term professional development and performance, including identifying and delivering on their training needs.
Website and campaigns management
-
Project manage the campaign lifecycle, ensuring all deliverables and milestones are achieved, across multiple teams and functions (e.g. work with the Individual Giving Manager to design campaigns that increase donations).
-
Collaborate with the Social Media Manager and Editorial team in the development of a content strategy that drives engagement and high-quality growth.
-
Work closely with the rest of the team to create compelling, engaging and action-oriented copy across a range of digital communications.
-
Identify digital suppliers (e.g. PPC and Paid Social campaigns) which can help us build campaigns targeting different audience segments. Own the relationship and workflow to ensure they have all the materials they need to succeed and hold them to account based on agreed targets.
-
Assist the team with website updates using our CMS (Django) as well as contributing to larger website projects.
-
Work with direct reports to set up landing pages and data capture forms, build our mailing list, manage multiple email campaigns and perform thorough QA and testing on website, email and CRM builds.
-
Oversee building and testing of user journeys to ensure workflows are correctly set up across platforms, and identify any areas for improvements.
-
Advise and make recommendations on product roadmaps based on learnings from data analysis, audience research, knowledge of trends and best practice and experience of campaign delivery.
Data management and analysis
-
Assist the team in designing user research and analysing audience data to ensure our decisions are informed by an understanding of our existing and potential supporters.
-
Understand the organisational needs for data to inform how we acquire and retain supporters.
-
Lead projects to integrate our Salesforce CRM with any new additions to the website (e.g. lead generation forms).
-
Work with the CRM Administrator to ensure the data is available, clean and accurate, and to prioritise and action internal CRM requests for training, issues and new functionality.
-
Deliver monthly, quarterly and campaign-specific performance reports across all channels, highlighting achievements, insights and lessons learnt, informing a plan to further drive performance and ROI improvement.
What we are looking for from you:
Political impartiality and sensitivity:
-
You are committed to the political neutrality of our work and have a good understanding of impartiality (please see the rules on our website).
-
Understanding of public debate in the UK and sensitivity to the political context we work in.
Job skills/competencies
Personal skills/competencies
-
Technical proficiency
-
Confident in getting the most out of multiple software platforms, maximising the delivery of exceptional and innovative supporter journeys that increase engagement, fundraising rates, average value and other key metrics.
-
Experience using Salesforce (NPSP) is beneficial.
-
Project management skills.
-
Experience of planning, managing and overseeing effective multi-channel campaigns.
-
Experience with building growth through SEO, Paid Social and PPC.
-
Knowledge of techniques for driving action and acquisition through digital channels.
-
Content planning, auditing and development, particularly with functional website, email and landing page copy.
-
-
Communication and leadership
-
Good at collaborative problem solving and able to make decisions without undermining agency and autonomy of direct reports.
-
Exceptional communication skills, with the ability to work collaboratively with a range of stakeholders.
-
Excellent copywriting and storytelling skills.
-
Confident in running ‘Show and Tells’ and mentoring colleagues.
-
Line management experience, preferably of multidisciplinary teams.
-
-
Evaluation and testing
-
Experience of conducting usability testing.
-
Proven ability to evaluate complex data and understand market trends.
-
Strong experience using Google Ads and Analytics.
-
-
Legal, political and impartiality
-
Working knowledge of Charity Law, Data Protection Law, The Fundraising Code of Practice, and other relevant marketing and fundraising standards across the UK.
-
Committed to the political neutrality of our work with a good understanding of impartiality (please see the rules on our website).
-
You act with integrity and are happy to commit to Full Fact’s ethos and the seven principles of public life.
-
Strong understanding of public debate in the UK and sensitivity to the political context we work in.
-
You understand that part of Full Fact’s work is being a watchdog, that it can attract hostile attention, and how to manage these risks—and can support your team while standing firm for our principles.
-
We understand that many candidates will not meet all of the above criteria, and may have deep rather than wide experience in a relevant skill set. We encourage you to apply and be explicit (but brief!) in your cover letter about what you’d need to learn on the job.
What we offer
Starting salary of £45,000 - £50,000 per annum depending on experience.
Workplace Pension
Generous holidays
-
25 days holiday plus bank holidays.
-
In addition, we close the office for a period between Christmas and New Year.
-
Day off for moving home.
Comfortable, centrally located London office with good transport links.
Employee Assistance Programme.
How to apply
Upload your CV and cover letter using the link below by 10am on Monday 22 April 2024.
Our recruitment platform will remove identifying details such as email addresses to allow us to sift applications anonymously.
Before applying, please read the requirements we place on staff to protect Full Fact’s independence and non-partisanship. This can be found on our website.
How the application process will work
We want to see you at your best to understand your strengths and the contribution you could make at Full Fact with strong support, including for your learning and development. We also want to make sure that we use your time well during this process and don’t ask for more from you than we need to. We will make any reasonable adjustments we need to make to this process to help ensure you can perform at your best. For more information about this before applying, please contact us.
The interview panel will be Phoebe Arnold, Interim Head of Communications, Andy Dudfield, Head of AI, and Laura Dewis, COO.
The process starts off with an anonymised covering letter and CV. This will be read by at least two people to produce a shortlist for interview.
The first round interviews will be a phone (not video) interview, lasting no more than half an hour, at a time that’s convenient for you. We will record it so at least two people can review each interview to decide who we invite back for the second round. The recordings will be deleted at the end of the process.
The second round will include a structured interview and a timed task which assumes no prior knowledge. The task can be completed prior to the interview, at a time that most suits you.
The interview will be with the full panel by video and last no more than an hour. We’ll tell you everything you need to know to prepare, including anything we’d recommend reading in advance
The client requests no contact from agencies or media sales.