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Senior Marketing Performance Officer

This role plays an important part in shaping how ARUK invests in marketing. By bringing together marketing campaign performance, audience insight and financial data, the role helps the organisation understand what is driving engagement, income and long-term supporter growth — and where future marketing investment should be focused. This role is ideal for someone who enjoys using data and insight to answer the question: “What’s working in our marketing — and how can we do more of it?”

The wider Marketing Planning team is responsible for ensuring ARUK’s marketing activity is insight-led, strategically aligned and focused on delivering the greatest impact. This role is a key part of that function, helping ensure decisions are guided by evidence and performance insight.

The Senior Marketing Performance Officer will help establish a clear and consistent view of marketing performance across the organisation, translating audience insight, campaign results and marketing data into actionable recommendations that shape future strategy.

The role will help build ARUK’s create a clear and consistent view of marketing performance across ARUK, enabling teams to understand what is driving audience engagement, income growth and long-term supporter value.

This is a real opportunity to help build ARUK’s marketing effectiveness capability from the ground up. The successful candidate will work closely with senior marketing leaders and gain exposure to strategic decision-making across marketing, fundraising and digital teams.

Key Responsibilities:

 Marketing Effectiveness & Performance Measurement

· Develop a clear view of marketing performance across channels and campaigns

· Maintain the organisation’s marketing ‘single source of truth’ performance dashboard

· Identify opportunities to improve ROI and marketing effectiveness

Audience Insight & Learning

· Working with the Senior Marketing Planning Manager, translate audience behaviour marketing insight into recommendations for marketing strategy

· Support campaign teams with message testing and audience understanding

· Maintain key audience insight resources such as YouGov crunch and manage use across the organisation

· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data and Decision Support

· Work with product, CRM, Data and Finance teams to ensure accurate marketing reporting

· Identify gaps in insight or measurement and recommend future approaches

· Help teams embed a test-and-learn culture

Stakeholder Engagement & Upskilling

· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.

· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.

· Champion a test-and-learn culture across the organisation.

· What Success Looks Like Teams understand what is driving marketing performance

· Campaign planning is informed by robust insight

· Marketing investment decisions are based on clear evidence

· ARUK has a consistent view of marketing performance across the organisation

· Help Strategic Marketing establish marketing effectiveness as a core capability within ARUK.

Knowledge, skills and experience needed:

· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).

· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.

· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.

· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.

· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.

· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.

· Highly analytical, with strong critical thinking and problem-solving skills

· Able to communicate complex information simply and compellingly.

· Curious, evidence-led mindset — always seeking to understand “what’s working and why”. ·

· Comfortable challenging constructively and influencing decision-making.

· High attention to detail and accuracy.

· Ability to plan and manage multiple insight or analysis workstreams simultaneously.

· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £36,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 19th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

THE ROLE

Job Title: Head of CRM

Reports To: Chief Executive

Location: Remote and hybrid working (occasional travel to SportsAid Head Office)

Salary: £60,000 per annum FTE; pro-rated to £36,000 per annum for 3 days/week

Contract: Permanent; part-time

Hours of work: Part-time position, approx. 21 working hours a week (3 days per week), some evening work may be required from time to time, reasonable flexible work options are available.

CONTEXT & PURPOSE OF ROLE

SportsAid is currently implementing Salesforce Nonprofit Cloud as our new organisation-wide CRM platform to strengthen engagement with athletes and their parents/care-givers, supporters and funders, partners, alumni, volunteers and other key stakeholders.  The Head of CRM will provide strategic and operational leadership for the charity’s CRM function.  

Initially the focus of the role will be to realise the value of the implementation, including adoption, embedding ways of working and processes across teams, improving data quality, refining reporting, ensuring good system governance and optimising organisation-wide usage. 

Longer term, the role will develop and lead a CRM roadmap, identifying priorities and enhancements for future development and planning the strategic evolution of our new CRM ecosystem and long-term sustainability of our Salesforce Nonprofit Cloud platform.

You will lead organisational change, embed best practice CRM processes, ensure high-quality data governance and maximise the value of CRM insights to support fundraising, programme delivery, marketing, partnerships and impact reporting.

BACKGROUND

Founded in 1976, SportsAid is a national charity that provides recognition and financial help to emerging young talented sports people – the next generation of British sporting heroes and heroines – often at a crucial time in their personal and sporting development. 

SportsAid’s Mission is to champion and support the next generation of athletes to fulfil their potential in sport and life.

We put athletes first.  We champion fairness and inclusion.  We work together.  We are ambitious and accountable. 

We bring together partners, supporters and alumni to provide financial help, trusted guidance and belief – particularly at the moments when staying in sport becomes hardest.  For decades, we have been side by side with Britain’s greatest emerging sporting talent, from Mo Farah to Jessica Ennis-Hill to Ade Adepitan, Paula Radcliffe and so many others to give them vital support before they became Olympian and Paralympian stars. 

SportsAid manages and delivers several programmes of support including SportsAid Athlete Awards, the Talented Athlete Support Scheme (TASS), the Diploma in Sporting Excellence (DiSE) and Backing The Best.

KEY RESPONSIBILITIES

 CRM Strategy & Leadership

• Champion CRM adoption across all function areas.
• Serve as the internal subject matter expert on CRM best practice.
• Lead continuous improvement and optimisation of the platform.
• Develop and deliver a multi-year CRM roadmap aligned to organisational strategy.
• Act as Product Owner for Salesforce Nonprofit Cloud.

 Salesforce Nonprofit Cloud Implementation & Optimisation

• Lead final configuration, rollout and optimisation of:

• • Constituent management
  • Fundraising and donation management
  • Grants management
  • Beneficiary engagement
  • Programme and impact tracking

• Configure and manage:

• • Custom objects, fields, page layouts, record types
  • Validation rules and automation
  • Reports and dashboards
  • Permission sets and role hierarchy

• Oversee integrations (eg website forms, email marketing platforms, finance systems, payment gateways).
• Manage sandbox environments, release cycles and change control.
• Liaise with external Salesforce implementation partners where required.

 Data Governance & Compliance

• Develop and enforce data governance policies and procedures.
• Ensure compliance with:

• • UK GDPR
  • Fundraising Regulator guidance
  • Charity Commission reporting requirements

• Maintain data integrity, security and role-based access controls.
• Implement duplicate management, data cleansing and quality assurance processes.
• Develop data retention and archival policies.

 Reporting, Insight & Impact Measurement

• Develop organisation-wide reporting frameworks.
• Build dashboards to support:

• • Fundraising performance
  • Beneficiary progression
  • Partner engagement
  • Impact reporting

• Ensure reliable KPI tracking aligned to Board reporting requirements.
• Support data-driven decision making at SMT and Board level.

 User Adoption & Training

• Develop and deliver a CRM training strategy for all staff.
• Create user guides, process documentation and onboarding materials.
• Provide ongoing support and troubleshooting.
• Establish and support CRM ‘champions’ (super-users) across function teams.
• Monitor adoption metrics and address any resistance to change.

 Supplier & Stakeholder Management

• Manage relationships with Salesforce partners and third-party vendors.
• Oversee licence management and budget control.
• Contribute to digital transformation projects across the charity.

ESSENTIAL SKILLS & EXPERIENCE

 Experience

• Substantial experience of a similar role within a UK charity (essential).
• Experience with:

• • Marketing Cloud Account Engagement (Pardot)
  • Experience Cloud
  • Payment integrations (eg Stripe, FinDock)
  • Grants management workflows

• Experience managing small CRM or data teams.
• Understanding of impact measurement frameworks in sport or social change.

Salesforce & Technical Expertise

• Significant experience administering Salesforce Nonprofit Cloud (or NPSP).
• Salesforce Administrator certification (ADM-201); ideally Salesforce Advanced Administrator certification.
• Strong understanding of:

• • Data model architecture
  • Schema design and object relationships
  • Flow automation (Salesforce Flow)
  • Validation rules and approval processes
  • Reports and dashboard development

• Familiarity with managing integrations using APIs, middleware or tools such as:

• • REST/SOAP APIs, Zapier or similar
  • Marketing automation integrations

• Experience in implementing and managing Salesforce Applications.
• Experience managing CRM data migrations.
• Understanding of role hierarchy, profiles and permission sets.

 CRM Leadership Experience (ideally involving Salesforce)

• Proven experience leading CRM implementation or major system transformation.
• Experience developing CRM strategies in a UK charity, membership or sport organisation.
• Experience driving organisational adoption and behavioural change.
• Demonstrable success improving CRM data quality and insight capability.

 Data & Governance

• Strong understanding of:

• • UK GDPR and data protection principles
  • Data governance frameworks
  • Information security best practice

• Experience implementing data quality monitoring processes.

Project & Change Management

• Experience managing system rollouts and phased releases.
• Familiarity with Agile or iterative delivery approaches.
• Strong stakeholder engagement skills across technical and non-technical audiences.
• Ability to translate operational needs into technical CRM solutions.

 Communication & Leadership

• Excellent written and verbal communication skills.
• Ability to influence senior leaders and Board members.
• Strong facilitation and training capability.
• Collaborative, solutions-focused and pragmatic approach.

 Personal Attributes

• Strategic thinker with strong operational delivery capability.
• Highly organised with attention to detail.
• Comfortable working in a growing and evolving organisation; happy to be ‘hands on’.
• Passionate about the power of sport to change lives.
• Committed to inclusion, diversity and safeguarding principles.

WHAT WE OFFER

• The opportunity to lead SportsAid’s digital transformation to ensure the charity is enabled to make a lasting impact on the lives of young athletes and their families.

• A collaborative, supportive working environment where your ideas and contributions are valued.

• Professional development opportunities to enhance your skills and grow within the role.

• Flexible working: reasonable flexible, remote and hybrid working options are available.

• Salary: a FTE salary of £60,000 per annum; pro-rated to £36,000 for 3 days/week.

• Pension: SportsAid makes a contribution of 3%, and the employee makes a minimum contribution of 5%.

• Healthcare: membership of the SportsAid private health insurance scheme is available for the employee with premiums paid by SportsAid.

• Cycle to Work Scheme: available to all staff. 

• Death in Service Benefit: inclusion in company scheme. 

• Season ticket loan: an interest free loan is available to all staff.

• Holidays: 25 days per year, plus Bank Holidays, increasing by 1 day for each year of service, up to 30 days (pro-rated for part-time roles). 

APPLICATION PROCESS

Please apply with your CV and a one page cover note on how you meet the essential criteria – the application deadline is by 5pm on Friday 17th April 2026.

On receipt of your application, you will be sent a confidential equal opportunities form, which all applicants will be asked to complete.  Shortlisted applicants will be notified by Wednesday 22nd April 2026 to have a preliminary online conversation with the recruiting panel (including the Chief Executive and the database implementation consultant).

Interviews will be held in person on Thursday 30th April 2026 at the SportsAid office in London.

SportsAid recognises that certain sections of the community have been affected by structural inequities and may be denied the opportunity to participate equally and fully in sport at all levels. SportsAid as an organisation believes our role is to remove the barriers that our most under-served, at risk and minoritised groups of young people experience when trying to access sport and physical activities.

SportsAid therefore positively welcomes, and seeks to achieve, diversity in our workforce and that all job applicants, volunteers and employees receive equal and fair treatment. We positively encourage applications from all candidates regardless of age, race, ethnicity, gender, disability, marriage and civil partnership status, gender identity, background, religion, faith, sexual orientation, maternity status, pregnancy, belief or nationality.

NOTES:

The SportsAid office is in London, but this role can be based remotely.

As the role may involve indirect, online contact with young people, the appointee will be required to undergo an enhanced DBS check in relation to the post.