Digital Production And Marketing Assistant Jobs in Central London, Greater London
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
King’s College Hospital Charity is dedicated to supporting life-changing care at King’s College Hospital NHS Foundation Trust. We’re here to help King’s go beyond what the NHS can provide to meet the needs of current and future patients.
We make the best care possible by raising money for cutting-edge equipment and facilities, innovative research and pioneering treatment, pushing boundaries, transforming clinical services and finding new ways to improve how people experience King's hospitals.
We are looking for a creative, ambitious and supportive team member to work across the fundraising and communications department and help us build awareness and engagement with our key audiences, especially hospital teams.
As Communications and Fundraising Assistant, you will play a particularly prominent role in telling the story of what Charity funding makes possible at King’s – generating high quality content to communicate the difference we’re making, and helping our communications officer to bring it to life it on our digital channels. It will suit somebody who uses social media extensively in their personal life and can draw on that insight to help the team connect with our audiences.
Key Tasks
- Working with the Communications Officer to create content for websites, digital platforms, social media, email campaigns and other channels. This includes the Trust’s Inside King’s magazine as well as our own channels. It could involve interviewing staff, patients and volunteers, creating films, taking photographs.
- Organising, distributing and updating the Charity’s marketing materials around the Trust, including posters, leaflets and banners.
- Helping to maintain the Charity’s social media presence, creating and scheduling engaging content across Facebook, Twitter, Instagram, and LinkedIn, producing analytics reports and using insights to inform future strategy.
- Developing our use of Sharepoint as an internal communications channel, and maintaining the Charity’s presence on the King’s staff intranet.
- Helping the Communications Officer keep our website fresh and engaging, identifying key user journeys and supporting colleagues across the charity to use the website to achieve business goals.
- Acting as a champion for the Charity’s work by attending regular events and assist in delivering internal engagement opportunities, such as fundraising events, celebrations, and so on.
- Generating reports on the team’s KPIs across all digital platforms, helping to improve user journeys across our digital platforms.
- Keeping communications and fundraising systems running smoothly, including the media library, filing systems, budget, and planning and reporting processes.
- Building effective relationships with digital suppliers such as website agency.
- Acting as an ambassador for and representing the Charity in a professional and efficient manner.
Person Specification
- Experience of working or volunteering in marketing or communications in a professional environment.
- Experience of supporting an organisation’s digital presence across social media, website, email marketing and internal channels.
- Extensive personal experience of using social media platforms
- Understanding of basic digital analytics tools and processes, such as Google Analytics.
- Experience of creating communications and marketing content and materials in adherence with brand guidelines.
- Ability to express ideas clearly to a wide range of audiences, turning complex information into compelling.
- Experience of using website content management systems (ideally Drupal) email marketing software (we use DotDigital), social media management tools (Hootsuite) and design programmes (Adobe Creative Suite).
- Experience of working with external suppliers and agencies to support the delivery of impactful communications.
- Photography and video production and editing skills.
- Confident and proactive, with strong sense of initiative.
- Excellent planning, time-management and organisational skills.
- Ability to build good professional relationships with partners, supporters and suppliers.
- Approachable and helpful, with a can-do approach.
- Ability to articulate our vision and mission with passion.
We are a friendly team, committed to a diverse and inclusive culture and welcome applications from individuals of all backgrounds and identities. We offer a collaborative working environment with bespoke learning opportunities, 25 days holiday plus the bank holidays, and various employee benefits to help you balance your work and life. To apply, please submit your CV and a cover letter of no more than one page on setting out how you meet the criteria via the Charity website by Thursday 30th May at 23:59:59.
The client requests no contact from agencies or media sales.