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Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
ID: 1861 Senior Website & Digital Content Manager
Service: Digital Marketing
Salary: Grade 4 point 38: £37,867.30 pro rata (£46,703 FTE) per annum, plus £480 home-based allowance FTE per annum (£389 pro rata)
Location: Homebased
Hours: Part time, 30 hours per week
We offer flexible working arrangements - please see below for more details.
Contract: Temporary 12 month contract (mat leave)
Family Action & the Role’s Impact:
At Family Action we support people through change, challenge or crisis. It’s what we’ve done for over 150 years. We protect children, support young people and adults and offer direct, practical help to families and communities.
We see first-hand the power of family to shape lives, for better or worse, so we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.
This is an exciting opportunity to lead the Website and Digital Content Team through a crucial period. You will have the chance to manage a portfolio of websites, including Family Action’s and Relate’s, and oversee the development and creation of digital content for a range of channels. You will manage a small team and work collaboratively across the wider development and external affairs directorate to drive brand awareness and income generation.
Main Responsibilities (for details check the job description and person specification):
· Strategically manage a portfolio of websites across two distinct brands and a number of sub identities, ensuring they meet organisational goals, user needs, and sector best practice.
· Lead on the development and creation of digital and multimedia content across Family Action and Relate brands to support key business objectives
· Lead continuous optimisation of sales and donation journeys across Family Action and Relate websites, including testing, personalisation, and conversion rate improvements.
· Oversee the development of a new Relate website as part of a wider adaptive change programme, working closely with the Website and UX Manager and other key stakeholders.
· Use sophisticated analytics, data and insight tools to test, measure and evaluate content and website performance against KPIs, drive decisions and prioritise enhancements.
· Line manage a small team including a Website and UX Manager, Digital Marketing Executive, Content Executive and two temporary Website Project Managers
Main Requirements (for details check the job description and person specification):
· Extensive experience of website development and management within complex organisations
· Extensive experience of managing complex digital projects with multiple stakeholders such a website builds
· Experience of optimising website user journeys to drive a measurable increase in conversions such as sales and donations
· Ability to drive and manage content generation, working with a range of subject matter experts and within a robust governance architecture Extensive experience of using tools such as Google Analytics, Google Tag Manager, Google Search Console and Bing Webmaster to successfully plan, measure and evaluate content performance
· Experience of line management
Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities
We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.
To Apply:
· Click the “Apply Now” link below and fill out our digital application form
· Closing Date: Monday 31st August at 23:59. Please note, we may close the position early if we find the right candidate.
· To learn more about Family Action: Careers
Interviews will likely to take place virtually during the first week of September 2026.
For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: matthew.dennis (full email address located on advert document)
Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.
We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.
Family Action is an award-winning national charity working from the heart of local communities across England and Wales.



Contract Type: Fixed Term 24 months
Location: Flexible - any of our King's Trust offices (a minimum of 2 days in the office)
Interviews: 9th & 10th September 2026
Use your technical skills to help young people build brighter futures.
At The King's Trust, technology has the power to change lives. Our digital products help thousands of young people access opportunities, connect with mentors and take the next step towards their future. We're looking for a talented Digital Developer to join our Digital Team and help shape the future of MyKT, our online portal for young people and mentors.
This is an exciting opportunity for an experienced front-end developer who enjoys building modern, accessible digital products, solving technical challenges and working as part of a collaborative multidisciplinary team. You'll take ownership of technical delivery, helping us create high-quality digital experiences that make a real difference.
What you'll do
As a Digital Developer, you'll play a key role in developing and enhancing MyKT, working closely with product, design and content colleagues to deliver secure, scalable and user-focused digital solutions.
You'll:
What we're looking for
We're looking for someone who combines excellent technical expertise with a passion for creating digital products that have a genuine social impact.
You'll bring:
Why join The King's Trust?
For almost 50 years, we've helped millions of young people build the confidence and skills they need to live, learn and earn. As a Digital Developer, your work will directly improve the digital services that support young people on that journey.
If you're passionate about building modern digital products that make a real difference, we'd love to hear from you.
What happens next?
Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date.
Why do we need Developer - Digitals?
Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training.The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Developer - Digitals!
Perks for working at The Trust!
We believe that every young person should have the chance to succeed, no matter their background or the challenges they are facing.
The client requests no contact from agencies or media sales.
Senior Individual Giving Acquisitions Officer (Maternity Cover)
Up to 12-month Fixed Term Contract. Full Time.
Hybrid working (Minimum of 2 days per week in the office)
Location: This role can be based at one of our UK offices - Cardiff, Edinburgh, London, Warrington
Salary: £42,201 per year for Edinburgh, Warrington. £47,133 per year for London (including London allowance)
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues.
About the role
Reporting in to the Individual Giving Lead, the Senior Individual Giving Acquisition Officer will drive the strategy and execution of Christian Aid’s individual giving acquisition efforts, ensuring high impact campaigns like Christian Aid Week, Christmas and Emergency Appeals effectively attract new supporters. Through compelling messaging and innovative approaches, foster long-term, sustainable relationships,
optimising channels, products, and engagement strategies to maximise supporter growth.
The post-holder will lead on Regular Giving acquisition recruitment across multiple channels to grow lifetime giving and increasing the Christian Aid supporter base. They will be leading a team of two Individual Giving Acquisition Officers and collaborating with senior leadership, manage budgets, forecast the performance of campaigns and ensure cost-effective delivery, all while championing the ‘Believe in the Possible’ proposition to inspire and engage the next generation of supporters.
Some of the main responsibilities of the Senior Individual Giving Acquisition Officer includes:
About you
Who we are looking for
Essential:
Desirable
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity.
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
The client requests no contact from agencies or media sales.