Digital skills officer jobs in Westminster, greater london

This role sits at the heart of Operation Smile UK’s five-year strategy to deliver transformational growth across all income streams. As Senior Lead - Acquisition and Digital Fundraising, you will be instrumental in delivering on three of our four core strategic priorities:

1. Build Regular Giving – laying the foundation for higher long-term value and stronger ROI across acquisition channels.
2. Drive All Donors to Legacy – recruiting quality donors who have the potential value to feed into legacy and long-term giving goals.
3. Maximise Growth Through Digital Fundraising Integration – leading the expansion and optimisation of digital acquisition within a cohesive fundraising strategy

The Senior Lead - Acquisition & Digital Fundraising role is responsible for delivering Operation Smile UK’s strategic individual giving acquisition programme. This role is key to driving income growth and expanding our supporter base across multiple channels, including digital, DRTV, dialogue fundraising and print.

You will lead the strategy, planning, delivery and evaluation of acquisition campaigns, including the onboarding process, with full accountability for managing significant budgets, agency partnerships and performance metrics. This is a senior, hands-on role suited to an experienced acquisition fundraiser with strong commercial acumen and a data-driven mindset.

Key Responsibilities

Strategic Campaign Leadership

• Develop and implement the multi-channel acquisition strategy, aligned with income targets and supporter growth objectives.
• Lead on the planning and delivery of campaigns across direct dialogue, digital, DRTV, and print channels.
• Lead on the planning and delivery of the onboarding process for all new recruits.
• Monitor and report on campaign performance, providing insight-driven recommendations to optimise results.
• Drive testing and innovation to expand existing channels and introduce new ones within acceptable risk and return parameters.

Budget Ownership & Performance Monitoring

• Take full responsibility for acquisition budget management, income forecasting and cost control.
• Set, monitor, and evaluate key performance indicators (KPIs), reporting against ROI, CPA, and long-term value across all acquisition channels.
• Collaborate with the Senior Database Manager and the Director of Data and Technology to develop and maintain performance dashboards (e.g., Power BI) and support strategic data analysis, including both short-term and long-term channel performance evaluation.

Agency & Partner Management

• Manage day-to-day relationships with external fundraising and creative partners.
• Lead briefings, content sourcing, agent training, stakeholder approvals, and quality assurance processes.
• Negotiate contracts and hold suppliers accountable for delivery and performance.

Cross-Team and Market Integration

• Represent the acquisition programme in cross-functional planning meetings and contribute to a unified team culture focused on strategic delivery.
• Deliver and optimise the onboarding and conversion programme for new donors.
• Develop CRO strategies and implement with support from the Communications team, whilst supporting the enhancement of web development
• Ensure consistent campaign integration across touchpoints and maximise thematic/creative cohesion, working in collaboration with the Senior Communications Manager to lead and develop the creative and content strategy for acquisition.
• Act as a key liaison with colleagues across Operation Smile global markets, sharing insights and exploring opportunities to align strategy, co-develop creative, or pilot cross-market initiatives.

Compliance, Risk & Best Practice

• Ensure all campaigns meet legal, ethical and data protection requirements (e.g., GDPR, Fundraising Regulator).
• Act as a key contributor to organisational risk assessments relating to income performance and supplier performance.
• Keep up to date with sector trends, innovations and benchmarks to maintain best practice.

Person Specification

Essential Experience

• Extensive experience (ideally 5+ years) in Individual Giving or fundraising acquisition roles.
• Proven success delivering multi-channel acquisition campaigns with strong ROI.
• Experience managing external agencies and suppliers to high-performance standards.
• Strong background in digital fundraising and paid media.
• Demonstrated experience managing and reporting on substantial acquisition budgets.

Skills & Attributes

• Strategic thinker with excellent campaign planning and execution skills.
• Highly numerate and confident using data for decision-making and optimisation.
• Strong project and stakeholder management abilities.
• Proactive, self-starting approach with high levels of ownership and accountability.
• Excellent communication and interpersonal skills, able to represent the organisation externally.

Desirable

• Understanding of retention and supporter journey optimisation.
• Familiarity with CRM and data system Donorfy.
• Experience with Power BI or other reporting tools.

First-round interviews are set for the week of 23rd March 2026. We strongly encourage early applications.

Disability Confident Committed Employer

We're a Disability Confident Committed employer, so we guarantee an interview to any disabled applicant who meets the minimum requirements for the job.

At Operation Smile UK, we value individuals based on their performance and potential. We're dedicated to creating a diverse and inclusive workplace that supports everyone's needs. We're happy to make reasonable adjustments throughout the application and employment process, and we particularly welcome applications from diverse backgrounds.

If you need this document in a different format, require any adjustments, or need help with your application, please contact us (further details contained within the job description).

Equality, Diversity & Inclusion

Operation Smile UK knows fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. If you don’t meet every requirement but believe your transferable skills align with the role, we encourage you to contact us for a conversation. 

We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

We celebrate diversity and encourage you to bring your authentic self to Operation Smile UK. We are committed to supporting all applicants and ensuring a fair hiring process. All appointments will be made solely on merit, and we are happy to make reasonable adjustments throughout the recruitment process. 

Join us as a Public Affairs Officer to support the growth of our influencing and campaigning profile, helping to deliver high-impact content and campaigns that mobilise supporters, influence policy and raise awareness of issues that impact equine welfare in the UK and around the world.

About the role
As part of our Public Affairs team, you’ll lead on supporter content and digital communications, tailoring messages for different audiences to maximise reach and engagement. You’ll support research and report writing, monitor UK and EU policy developments, and track campaign performance to help shape future work. You’ll also play a key role in growing and engaging our supporter network—mobilising people to take action and strengthening our influence with decisionmakers.

This is a part-time role, working remotely for three days a week between 09:00 to 16:00. There is flexibility to discuss which days would suit you best, except for Wednesdays, which are required. You will be required to attend the charity’s head office located in Norfolk a minimum of 6 times per year and this will be at your own expense for travel and accommodation.

About you:

You’re a clear, confident communicator with experience writing for digital channels, using campaign technology and working collaboratively across teams. You build positive relationships with supporters and stakeholders and understand how campaigning can influence decision makers, supported by knowledge of UK and/or EU legislative frameworks. You’re organised and pro-active, able to manage multiple priorities and adapt quickly in a fast-moving environment. Analytical and research skills, an understanding of equines and the ability to speak another language are desirable.

What we offer:

• Pension scheme with enhanced employer contributions up to 8%, rising to 12% with length of service.
• Employee health cash plan to cover expenses such as dental, optical, physiotherapy, etc.
• Annual Leave entitlement of 20 days (increasing to 25 days with service), plus bank holidays, plus a Christmas allowance for mandatory shutdown.
• Paid employee sickness absence scheme and compassionate leave.
• Life assurance scheme of 4x annual salary.

World Horse Welfare is committed to championing equality and diversity in all aspects of employment and the services we provide. We actively encourage applications from under-represented groups, particularly ethnically diverse communities, LGBTQ+ and people with disabilities.

World Horse Welfare takes great pride in being realistic, compassionate and forward-thinking and the successful applicant for any of our vacancies will be expected to share these values.

About SPANA

For over a century, SPANA has been dedicated to transforming the lives of working animals and supporting the people who depend on them. We work with partners worldwide to increase access to essential veterinary treatment and campaign for better welfare standards. We also support owners as they develop the knowledge and skills to look after their animals with confidence and care – while inspiring the next generation to do the same. Together, we're building a world where working animals are healthy and valued, communities are stronger and livelihoods are more secure.

About this role

The Legacy Officer plays a vital role in securing the long-term future of the charity by administering, promoting, and stewarding the charity’s legacy programme, our largest income stream. Legacies are predicted to peak in the next ten years, so this is an exciting time to help us bolster our existing programme, try new and innovative marketing methods to attract new legacy pledgers, and provide ongoing stewardship to legacy pledgers and enquirers, ensuring supporters understand the lasting impact their gift can have on the lives and welfare of working animals across the world. The Legacy Officer will be part of the Philanthropy and Fundraising Partnerships department, working with 5 other team members, and managed by the Head of Philanthropy and Fundraising Partnerships. This position will also be responsible for overseeing the administration of estates in which SPANA has an interest under the guidance of our Legacy Adviser, ensuring compliance with fundraising regulator policies and other legal frameworks. 

Contract, location and salary

This is a permanent, full-time (34.5 hours per week) role. This is a UK based position. Applicants must have the right to work in the UK currently and for the duration of the contract.  The salary for this role is c. £36,000 per annum.

Further information and how to apply

Please review the job description for full details including a person specification. The deadline for applications is 23:59 GMT on Sunday 29 March 2026. 

Purpose of the role

The Senior Legal Officer plays a key role in supporting ILPA’s legal and policy work on immigration, economic migration, asylum and nationality.

Working under the direction of the Legal Director, the post holder will lead detailed legal and policy analysis, support parliamentary and influencing activity and contribute to high-quality information and engagement for ILPA members.

Key responsibilities

1. Legal and policy analysis

a. Produce high-quality analysis of immigration, asylum and nationality law and policy.

b. Monitor developments in legislation, case law and policy, including secondary legislation and guidance.

c. Prepare written briefings, updates and summaries for members, trustees and external stakeholders.

d. Support the Legal Director in the development and delivery of ILPA’s legal strategy.

2.       Parliamentary and influencing work

a. Support ILPA’s parliamentary work, including monitoring legislation and parliamentary business.

b. Draft consultation responses, briefings and evidence submissions.

c. Assist in engagement with parliamentarians, officials, peers and external organisations.

d. Support the organisation of meetings and briefings with MPs, peers, civil servants and sector partners.

e. Contribute to ILPA’s influencing activity through written and oral advocacy.

3.       Member engagement and sector support

a. Liaise with ILPA members to gather evidence and practice insight to inform policy positions.

b. Support ILPA’s thematic and regional working groups, including attending meetings and progressing agreed actions.

c. Respond to and triage member enquiries, directing issues to appropriate working groups or colleagues.

d. Promote knowledge-sharing across the immigration and advice sector.

4.       Legal project delivery

a. Ensure project outputs are delivered on time and to the required standard.

b. Contribute to monitoring, evaluation and funder reporting where required.

c.       Shared line mangement of the Legal Project Officer

5.        Information management and publications

a.Ensure legal and policy information is accurately stored, organised and retrievable.

b. Work with the Content and Digital Channels Manager to ensure accuracy and clarity of published legal content.

6.       Organisational contribution

a. Support cross-team working with training, content and litigation colleagues.

b. Contribute to organisational planning, learning and continuous improvement.

c. Undertake other duties consistent with the seniority of the role.

Accountability and relationships

Reports to: Legal Director

Key working relationships:

· Director of Strategic Litigation and Advice

· Training Manager

· Content and Digital Services Manager

· Chief Executive and Trustees

-         Legal Project Officer

-         Membership Engagement Manager

-         Additional Senior Legal Officer

Person specification

Essential

· Appropriate post-qualification experience in immigration, asylum or nationality law

· Strong legal analysis, judgement and drafting skills

· Ability to communicate complex legal information clearly in writing and orally

· Experience of legal or policy work within immigration law

· Excellent organisational skills and ability to manage competing deadlines

· Ability to work independently and collaboratively

· Commitment to ILPA’s charitable objectives

Desirable

· Experience working with parliamentarians or government departments

· Knowledge of parliamentary process and legislative scrutiny

· Experience of project management or grant-funded work

· Experience supervising staff or supporting junior colleagues

ILPA is recruiting to more than one Senior Legal Officer position. One appointment wil be made on a permanent basis. A second appointemnet may be made on either a permanent or fixed-term basis, subject to final trustee confirmation.

This is an exciting opportunity to engage in parliamentary, policy and civil society engagement work. We are looking for a Public Affairs Officer to support the implementation of the Trust's Public Affair's strategy. Working closely with the Public Affairs Manager, the role helps to build understanding and commitment among policy-makers ensuring that the Holocaust remains a central part of the UK's national consciousness. The successful candidate will provide meaningful support to activity that influences decision and policy makers; develop strong relationships with stakeholders; and provide ongoing political support for Holocaust education and antisemitism education across the UK. 

Over the course of our history, the Trust has created and delivered innovative and meaningful learning experiences and educational programmes which reach over 100,000 young people each year, teaching them about what the Holocaust was, and its relevance today. The school programmes we deliver include our Outreach Programme, our Lessons from Auschwitz Project; The Youth Advocacy Programme; Testimony 360: People and Places of the Holocaust; and Teacher Training.

The successful candidate will provide meaningful support to activity that influences decsion and policy makers; develop strong relationships with stakeholders; and provide ongoing political support for Holocaust education and antisemitism education across the UK. 

The Officer contributes essential research, coordination, written and logistical support to the Public Affairs Manager.

Key Responsibilities:

• Parliamentary and Public Affairs Support
• Political and Policy Monitoring
• Events and Engagement
• Team and Organisational Support

To find out more, and for details on how to apply, interested candidates should read the full application pack and head to our website to apply. 

Do you want to tackle the homelessness crisis with your creativity and fundraising knowledge?

We are looking for a Senior Digital Marketing Officer to join the Public Engagement team. This role will play a vital role in raising funds from members of the public through digital channels, helping to end homelessness and rebuild lives.

St Mungo’s has ambitious growth targets in the digital space and the Senior Officer will be key in delivering a programme of work to achieve income goals and further develop the digital programme for the organisation.

The role reports to the Digital Fundraising Manager meaning there is lots of room to grow and own strategic projects. The role offers excellent cross-learning opportunities as it sits within the public engagement team which encompasses fundraising teams as well as brand and marketing.

In this role you will:

• Develop, deliver and manage email specific journeys for our online supporters with a focus on driving repeat giving from newly acquired donors and boosting lifetime value.
• Support growth and improvement in the digital fundraising programme through conducting analysis, reviews, reporting on activity, developing new ideas, implementing testing and supporting team planning.
• Identify opportunities and ideas for new digital marketing activity, develop business cases and rationale for testing.

About you

We are looking for a creative and analytical thinker with experience of delivering digital fundraising campaigns and the drive to deliver new and existing activities, campaigns and processes from scratch.

If you have excellent problem solving skills and can demonstrate the below, we encourage you to apply.

• You are a pro-active and driven individual with a desire to test new ideas and manage projects from creation to execution.
• You have a passion to learn and develop as a fundraiser and approach tasks with an analytical and creative mindset.
• Above all, you will be genuinely committed to tackling homelessness and rough sleeping.

In this role you will be required to work flexibly for at least 2 days per week from our Central Office in Tower Hill, London. This allows for in person collaboration, team building, line management and other relationship building opportunities. We support a flexible approach to work with opportunities for agile working for the rest of your week; from home, or other St Mungo’s London or regional locations. 

While our Central Office is currently based in Tower Hill, London we plan to relocate in the summer of 2026 to a new space in Farringdon, London.

How to apply

To view the job description and guidance on completing your application form, please click on the ‘document’ tab on the advert page on our website.

To find out more and apply please go to the St Mungo’s careers page on our website. 

Closing date: 10am 9 March 2026

Interview and assessments on: 18-19 March 2026

St Mungo's are committed to creating a diverse and inclusive workplace. We strongly encourage applications from all under-represented groups.

What we offer

• Excellent Development and Growth Opportunities
• A Diverse and Inclusive Workplace
• Great Pay and Other Benefits

We’re looking for an experienced Head of IT and Digital Transformation with a track record in digital project management, of implementing IT and CRM systems, and of developing digital transformation strategies.

This is a unique opportunity to support residents across Bexley to feel more connected, confident and empowered.

BVSC is looking for a Health and Wellbeing Volunteer Officer to work across two key programmes: Bexley Buddies and Digital Champions.

Through Bexley Buddies, you will support volunteer-led initiatives within GP practices that address non-medical needs, reduce social isolation and strengthen community wellbeing.

Through Digital Champions, you will recruit, train and support volunteers who help residents build digital confidence — particularly in using online health services and apps.

You will work closely with volunteers, GP surgeries, community organisations and residents to coordinate activities, build partnerships and ensure support is inclusive and impactful.

Key areas of work include:

Engaging: Working with residents, GP practices and partners to identify local health and digital support needs.

Developing: Recruiting, training and supporting volunteers to deliver safe and meaningful activities.

Coordinating: Organising borough-wide volunteer activity, peer support and training sessions.

Strengthening: Building partnerships that reduce health inequalities and improve digital access.

We are looking for someone organised, approachable and committed to equality and inclusion, with experience of supporting volunteers or delivering community-based programmes.

Don’t meet every single requirement?

At BVSC we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every criteria in the job description, we encourage you to apply anyway.

You may be just the right candidate.

Digital Transformation Lead 

Reporting to: Chief Operating Officer 

Employment Status: Permanent, full-time/part-time (flexible) 

Location: Home-based 

Salary: £45k-£55k, plus excellent benefits 

Role purpose 

Adoption UK is undertaking a major digital transformation, initially focused on CRM and website development. We’re looking for a talented digital and data enthusiast to lead this transformation programme and subsequently oversee our ongoing digital development. This will be aligned to our strategy and preferred technology stack, and will include managing key relationships with our digital partners. 

You’ll refine and implement Adoption UK’s digital strategy, leading our digital transformation project to successful completion. You will work with internal and external stakeholders to ensure that the project’s vision and scope meet the business and operational needs of the charity. The role includes direct line management of a Digital Manager and matrix project management of existing roles in data management and website content management. An important part of your role will be proactively identifying opportunities to integrate digital approaches into all current and upcoming projects. 

Digital is key to Adoption UK’s future, and this is a high profile role within the organisation. We’re looking for someone with experience of delivering change, who is an excellent communicator and a passionate digital advocate profile role within the organisation. We’re looking for someone with experience of delivering change, who is an excellent communicator and a passionate digital advocate. 

Background – our digital transformation 

Like many charities, we’ve historically developed our digital framework and footprint organically, with insufficient web and CRM integration and functionality, duplication, and data silos. This has resulted in data management and website capabilities that don’t fully meet our users’ needs. We’re addressing this by: 

• Investing in our customer facing platforms and data management systems, connecting all our divisions and services, and delivering integrated systems that provide a positive customer and stakeholder journey.facing platforms and data management systems, connecting all our divisions and services, and delivering integrated systems that provide a positive customer and stakeholder journey. 
• Developing the next generation of digitally accessible services. 
• Extending our inhouse digital capability to support continuous delivery. 

Key accountabilities 

• Lead the refinement and implementation of the charity’s digital strategy. 
• Lead a project team to successfully deliver change in line with the agreed project timeline. 
• Manage the governance and assurance framework for delivering our website and CRM digital transformation programme. 
• Build and manage relationships with key stakeholders across the organisation and with current and future digital partners. Use these networks to: 

1. Promote digitalfirst principles and best practice, and raise awareness of our work. 
2. Increase internal stakeholders’ understanding of the benefits and opportunities that digital approaches bring. 
3. Proactively identify opportunities to increase our digital capability and integrate digital into current and upcoming work. 

• Revise and deploy a performance assessment framework to track individual digital projects and ensure services comply with digital and data bestpractice standards. 
• Assess and report on Adoption UK’s digital and data maturity, ensuring compliance with data security standards. 
• Manage our external digital and IT partners, including contracts and performance monitoring. 

Essential criteria 

• A strong understanding of digital and technology trends, with experience implementing a Microsoft based technology stack based technology stack. 
• Experience in successfully delivering digital change projects. 
• Excellent verbal and written communication skills, with the ability to convey complex or technical information clearly and simply. 
• Experience of building relationships with, engaging, and influencing internal and external stakeholders at all levels. Able to engage effectively with both technical and nontechnical audiences. 
• Experience working at a senior level to deliver change or implement strategy. 
• Ability to work under pressure and respond quickly to changing circumstances and tight timelines. 

Desirable criteria 

• Experience of working in an organisation that uses agile development methodologies. 
• A strong understanding of the National Cyber Security Centre (NCSC) principles and approach, and of General Data Protection Regulation (GDPR) principles, audit, and compliance. 

Digital Change Manager 

• Reporting to: Digital Transformation Lead 

• Employment Status: permanent 28 hrs/week (flexible) 

• Location: Home based 

• Level: Managerial (Band 6) 

• Salary: £32,859 fte per annum plus excellent pension & benefits 

Role purpose 

Adoption UK is undertaking a major digital transformation, initially focused on CRM and Website developments. Our Digital Transformation Team will drive this change programme, working with colleagues and external digital partners; and subsequently deliver our on-going digital strategy implementation and development. 

You will support the Digital Transformation Lead to refine and implement Adoption UK’s digital strategy, to deliver our digital transformation project. Working with internal and external stakeholders the team will ensure that the project’s vision and scope meet the business and operational needs of the charity. An important part of your role will be to work collaboratively with colleagues across the organisation and particularly with our Marketing and Communications team to integrate digital into all current and upcoming projects. 

We’re looking for someone who has experience of project working in a digital environment, particularly within website and CRM implementation. 

Background – our digital transformation 

Like many charities, we’ve historically developed our digital framework and footprint organically, with insufficient web and CRM integration and functionality, duplication and data silos; resulting in data management and website functionality that don’t meet all our users’ needs. We’re changing all that by: 

1. Investing in our customer-facing website and data management systems; connecting all our divisions and services, delivering integrated systems that provide a positive customer and stakeholder journey.
2. Developing the next generation of digitally accessible services 
3. Extending our in-house digital capability to support continuous delivery. 

Key accountabilities: 

• Support the Digital Transformation Lead to implement the charity’s digital strategy.

• Coordinate data and content activities, including migration between platforms, to deliver our website and CRM digital transformation programme.

• Utilise and maintain relationships with key stakeholders across the organisation and with current and future digital partners. Use these networks to: 

• embed digital first principles and best practice. 

• Train, coach and mentor colleagues to be effective users of our CRM and website. 

• Progress opportunities to increase our digital capability and integrate digital into our current and upcoming work. 

• Utilise the digital performance assessment framework to monitor compliance with digital and data best practice standards. 

• Assist in maintaining our data security standards compliance, participating in quality assurance activities. 

• Work collaboratively with our external digital and IT partners. 

Essential Criteria 

• Significant experience of website and CRM implementation and data/content management. 

• Good general knowledge and experience of organisational IT systems, including cloud and M365 applications. 

• Excellent verbal and written communications skills. Able to convey complex or technical information simply and clearly. 

• Experience of IT/Digital supplier engagement. Able to engage effectively with both technical and non-technical stakeholders. 

• Experience of working in a digital project/change environment. 

• Ability to work under pressure and to respond quickly to changing circumstances and to tight timetables 

Desirable criteria 

• Experience of working in an organisation which uses agile development methodologies. 

• A strong understanding of the National Cyber Security Centre principles and approach and General Data Protection regulations principles, audit and compliance. 

Global Acquisition Executive 

Remote | Full-time | Up to £30,000

Join Animals Asia at a pivotal moment in our mission to end cruelty and restore respect for animals across Asia. We are on a historic journey to end bear bile farming and transform the lives of captive animals.

This is your chance to grow a global supporter community that creates real impact. Every new supporter you connect with expands our reach, strengthens campaigns, and brings us closer to a cruelty-free future.

We are looking for a Global Acquisition Officer to help attract new supporters through high-quality content that connects people to our mission and inspires action. Reporting to the Global Acquisition Manager, you’ll deliver multi-channel campaigns across global markets, including paid social, PPC and other digital channels. You’ll craft engaging digital content, design and optimise donation and landing pages, and track performance to continually improve results.

You’ll collaborate with teams across Individual Giving, Communications, Supporter Care, Data, Technology, and Insights and Programs to bring stories to life and run campaigns that motivate supporters to act. You’ll also contribute to wider Acquisition programs, from DRTV and cold mailing to digital lead generation.

This role is ideal for someone early in their digital fundraising or marketing career who is organised, analytical, and creative. You’ll thrive if you bring a data-driven approach with experience in testing and optimising campaigns and turning innovative ideas into measurable results.

If you have 1–2 years’ experience in digital fundraising, direct marketing, individual giving, or a similar role, and are excited by the chance to grow a supporter base that fuels campaigns with real-world impact, we’d love to hear from you.

Closing date: 13th March 2026

Closing date: 13th March 2026. All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received. Interested parties, Interviews will be conducted during the week commencing 23rd March 2026 via Zoom or Google Meet. Find out more about us on on our website.

Key Responsibilities

As our Website Lead, you will: 

• Oversee daily management, development and optimisation of the ICR’s main website — including content, SEO/AEO and technical improvements
• Work closely with internal partners to develop new pages, sections and features
• Lead a programme of ongoing content review and user training across the organisation
• Produce regular website analytics reports and deliver insight-driven recommendations
• Ensure consistent branding, accessibility and outstanding user experience
• Manage a Digital Communications Officer (job share, 1.2 FTE) and help recruit and line-manage a new Website Developer
• Plan and prioritise technical projects with our Digital Services (IT) team

About You

This is a fantastic opportunity for someone who combines technical understanding with creativity, editorial judgement and a passion for delivering exceptional digital experiences.

You’ll bring:

• Strong experience managing and publishing content within a CMS (Sitefinity experience is a bonus)
• A solid understanding of HTML and confidence working with developers and IT colleagues
• Experience overseeing the day-to-day running of a large website
• Skills in analysing website performance using tools like GA4, Google Tag Manager or Matomo
• Excellent organisational ability and the skills to manage multiple concurrent projects
• Strong written and verbal communication skills
• Experience managing or mentoring others (highly desirable)
• A proactive, collaborative approach to working across teams
• Optional but advantageous: experience with Adobe Creative Cloud tools, editorial content review, and training non-technical users

Title: Marketing and Communications Officer

Reporting To:
Senior Marketing & Partnerships Manager

Location: Hybrid, working from home and our office based in West London

Salary: £26,500 per annum. 
We aim to be transparent about remuneration at MHI. As a charitable organisation, salaries for this role are predetermined and not negotiable. Please consider the advertised salary before applying.

Hours of Work: 40 hours per week, inclusive of a daily 1 hour paid lunch break

Contract: Permanent

Benefits:

• 25 days annual leave per year, plus public holidays;
• Company electronic devices;
• Enhanced salary sacrifice pension scheme;
• Private health insurance after completion of probation;
• Eligibility for a Blue Light discount card

Closing Date: 11th March 2026. We will be interviewing on a rolling basis and reserve the right to close the job advert early if we receive a high number of applicants. Depending on the level of interest for this role, we are hoping to hold interviews during the week of the 16th March.

Job Purpose

Mental Health Innovations (MHI) is a digital charity supporting the mental health of people around the UK. We combine data insights, clinical expertise and digital innovation to make free, accessible support available whenever it is needed. Through our services, Shout and The Mix, we provide support at every stage, from early intervention through to crisis support.
The Marketing and Communications Officer plays a central role in delivering public fundraising campaigns, supporter stewardship and partner marketing support across MHI, Shout and The Mix. Sitting within the Communications and Marketing Team and reporting to the Senior Marketing and Partnerships Manager, the role drives fundraising communications and events, while supporting commissioned and NHS partners with high-quality content, toolkits and marketing guidance.
Working closely with the Income and Partnerships teams, the postholder helps drive income growth, strengthen supporter and partner relationships, and bring our impact to life through clear, compelling storytelling and well-executed campaign activation across digital channels.

Key Responsibilities

• Lead on marketing and communications activity to support public fundraising, including events and individual giving campaigns, working closely with the Income Team to drive participation and income.
• Own fundraiser and supporter stewardship communications, developing journeys and touchpoints that recognise, motivate and retain supporters through high quality content and storytelling.
• Plan and deliver fundraising campaign content and activations across digital channels, including email, social media and website, ensuring alignment with wider organisational campaigns and awareness moments.
• Support NHS, ICB and commissioned partners with marketing toolkits, campaign guidance and branded assets to promote commissioned services effectively.
• Develop partner marketing toolkits and guidance documents, ensuring consistency of brand, tone of voice and messaging across external partner communications.
• Attend partner meetings where required, supporting relationship management through clear follow ups, content support and administration.
• Lead on the development and delivery of newsletters for MHI and Shout, managing content planning, copywriting, build and performance tracking.
• Produce case studies and impact stories for the Shout, The Mix and MHI websites, working with service, clinical and data teams to bring lived experience and service impact to life.
• Support ambassador recruitment and outreach activity, helping to identify, engage and onboard talent who can amplify fundraising campaigns and organisational awareness.
• Work closely with the Income Team to respond to keyword partner requests, developing tailored marketing content and assets to support fundraising partnerships.
• Provide marketing and communications support for events as required, including promotional content, on the day materials and post event stewardship communications.
• Manage Pleo receipt administration and finance tracking for marketing and fundraising activity, ensuring accurate and timely processing.
• Support wider campaign and organisational communications activity as required, contributing to integrated marketing delivery across MHI, Shout and The Mix.

Person Specification

Essential

• Experience supporting fundraising, campaigns or supporter communications within a charity or mission led organisation.
• Experience developing marketing content across digital channels including email, social media and web.
• Strong copywriting and storytelling skills, with the ability to tailor tone for different audiences including supporters, partners and young people.
• Experience creating stewardship journeys or supporter communications.
• Highly organised with the ability to manage multiple projects and stakeholder relationships.
• Strong interpersonal skills and confidence working with partners and external stakeholders.
• Excellent written and verbal communication skills with high attention to detail.
• Ability to work collaboratively within a team and build effective working relationships.
• Ability to handle sensitive information appropriately and confidentially.

Desirable

• Experience working in public fundraising or individual giving.
• Experience supporting NHS, public sector or commissioned partnerships.
• Knowledge of mental health services or the charity sector.
• Experience using email marketing and CMS platforms.
• Experience developing marketing toolkits and partner guidance materials.
• Experience using Adobe creative suite.

This role is subject to eligibility to work in the UK, plus satisfactory background and reference checks. 

We understand that AI is increasingly part of everyday life, and you might choose to use it when putting together your application. While AI can be a helpful tool, we ask that anything you submit reflects your own skills, experiences, and perspective. We value authenticity and integrity, and we want to see what you uniquely bring to our team and why our mission resonates with you personally. 

The Role

At Cruse, we have recently launched our new strategy, setting out our charity’s plans to grow our income and build on our expertise and unique position in the sector. We provide expert bereavement and grief information and support, and our charity has been supporting people for over 65 years. We support adults, children and young people across England, Wales and Northern Ireland, through our national services, over 80 local branches and online information about grief and bereavement. You will lead and develop Cruse’s digital individual giving activity, creating engaging campaigns and supporter journeys that drive sustainable income and strengthen donor relationships.

How to apply

Your application must consist of a CV and covering letter, which outlines your suitability for the role with reference to the Job Description and Person Specification and should be no longer than two pages.

The closing date for applications is Friday 13 March 2026, with interviews taking place on the week commencing 23 March 2026.

Please be advised that if you do not hear from us by Monday 23 March, unfortunately on this occasion you have not been shortlisted.

Cruse welcomes and encourages applications from all protected groups as defined by the Equality Act 2010. Appointment will be made on merit.

Criminal Record Checks

All staff are required to complete a Criminal Record check. Staff working directly with clients will be required to complete an enhanced check. We comply with the relevant codes of practice and they can be viewed online:

• Applicants in England and Wales: DBS Code of Practice
• Applicants in Northern Ireland: AccessNI Code of Practice

Previous convictions will not prevent full consideration of your application to work with Cruse. Our Recruitment of Ex-offenders’ Policy & Handling Criminal Record Check Data Policy are available on request by email.

We comply with all relevant data protection legislation and process your data fairly.