Digital Strategist And Planner Jobs
Job Title: Digital Content Strategist
Hours: Full-time or Part-time options will be considered
Type of Employment: Permanent
Salary: £40,809 (remote); £44,892 (office-based at our London office four times per month)
Department: Marcomms (Engagement Directorate)
Location: We can be flexible as to whether the role is based in the office 1 day per week and the rest from home (hybrid)
Line Manager: Head of Communications
Direct Reports: Social Media Lead, Digital Content Executive
About this role:
This is a key role working with teams from across Teenage Cancer Trust to shape our digital content strategy. By collaborating with colleagues and demonstrating a deep understanding of our audiences you will manage a small team of social media and digital content creators to amplify the voices of the young people we support, advocate for change and engage and develop supporters to ensure that young people with cancer have the best treatment, care and support, so that cancer doesn’t stop them from living their lives.
What you’ll be doing:
- Working collaboratively with colleagues from across the organisation you will be responsible for the strategic planning of Teenage Cancer Trust owned and shared editorial content across all digital platforms.
- You will be working closely with colleagues from our marketing and digital products teams to identify and analyse relevant data to inform an agile content strategy that elevates the voices of young people and engages our supporters
- Considering the role content plays in supporter journeys, and working closely with marketing team to build these journeys
- Work closely with the supporter journeys team and digital content executive to develop successful email stewardship programmes using an ESP
- Liaising with colleagues from across our services teams, including the clinical information lead, to ensure our online content is servicing the needs of young people, utilising quantitative and qualitative data to inform content strategy
- Researching audience trends and ensuring that our digital content creation and curation plans align with audience needs. Providing a deep understanding of our audiences and how we grow our digital platforms to provide the best possible experience for these
- Ensuring storytelling opportunities are integrated and maximised across the platforms that are most important to our audiences.
- Working with the Digital Experience Manager and Clinical Information Lead, develop exceptional search friendly content based on user search volume and developing the charity’s keyword research to drive growth across our digital products
- Developing your team and advocating for digital content widely across the organisation to foster a culture of curiosity and innovation around digital storytelling
- Providing advice to colleagues across the organisation on how to leverage digital platforms to achieve their desired outcomes to support Teenage Cancer Trust.
- Demonstrating technical excellence in planning, writing, content design, SEO & keyword research
- Understanding analytics platforms and making recommendations based on their data
- Building a culture of storytelling that resonates with supporters and young people to drive a deeper emotional connection to Teenage Cancer Trust
- Decision-making around budgets, including providing strategic advice to Social Media Lead to help decide where to spend the devolved social budget
- Demonstrating an understanding of digital PR and ability to work closely with PR & Media team to drive content and engagement
You may be asked to undertake any other duties that are commensurate with the post as
requested by your manager and you must carry out the duties of post in accordance with
Teenage Cancer Trust policies and procedures
What you’ll bring to the team:
- Passion for the power of digital storytelling to improve the lives of young people with cancer and drive action and engagement among our supporters
- Curiosity and the ability to sell others on your vision
- A thirst for audience-centric thinking, social media trends and planning using a variety of research methods
- Excellent communication, negotiation and advocacy skills including the ability to manage internal stakeholders
- An ability to work with key business stakeholders to understand their marketing objectives and build confidence with your knowledge on how to shape content strategies
- A proactive approach to problem solving.
- A collaborative approach that is grounded in the Teenage Cancer Trust values
The client requests no contact from agencies or media sales.
Location: City Cambridge
Salary: £58,351- £64,834
Contract Type: Permanent Full-Time
The Royal Society of Chemistry (RSC) has a great opportunity for a Senior Demand Generation Manager to join us on a permanent full-time basis.
At the RSC we embrace flexibility and offer hybrid working, which means our teams come together when they need to collaborate. Although this role is contractually based at our Cambridge office, you will also be able to work from home within the UK, with the expectation that you will attend our offices and travel as needed for your role. In this role, you will attend our Cambridge office twice a week. If you need flexible working arrangements, please outline this in your application.
The RSC has an exceptional diversity of audiences - from employees across the world, teachers, scientists and academics, librarians and corporates to politicians and the public. Our work includes activities focused on our role as a support service to UK and international staff, a data source (e.g. for developers consuming data via APIs), a professional body (e.g. supporting members), a publisher (e.g. selling journals, books and databases), and an education resource (e.g. providing content to teachers, students and professionals). Our technology services underpin the operations of all staff members and of our websites and services.
As a Senior Demand Generation Manager for the Royal Society of Chemistry, you will lead our demand gen efforts overseeing the planning and in-house execution of our digital programs which will be a new approach for the RSC.
This role is about bringing all digital channels together to drive demand and acquisition generate qualified leads and drive revenue growth. You will help us define, execute, measure and refine a compelling and effective revenue plan for our x4 key RSC strategies, and will own the delivery of top-of-the-funnel activity, MQL goals and revenue contribution attributed to marketing. The role will balance the need for driving often competing strategies and customer audiences’ outcomes, in an effective manner, creating a plan to deliver all acquisition targets, but publishing having a critical focus. You will ensure there is a balance between wider organisational needs versus ensuring local teams meet their objectives, customising strategy by region, to offer optimum conversion, nurturing and converting leads to ensure RSC achieves the end commercial outcomes.
We are looking for:
• Degree in a related field with significant relevant experience in demand generation, lead management or marketing automation roles
• Extensive technical skills and experience and grown digital native i.e. ability to code webpages, use Google AdWords, write up SEO pages based on Google prioritisation and extensive GA reading and application experience
• Significant knowledge of PPC and Website
• Significant experience or understanding of working in digital services or similarly highly complex industries with multi-product online portfolios and complex customer journeys
• Demonstrable diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers and create business impact
• Experience in defining and implementing regional strategies and scaling international strategies and capabilities to local markets
• Experience with navigating large matrixed organisations and governance
• Experience of Publishing
• Commercially savvy and able to understand the value of brand spend and showcase that to the business. Work hard with the digital channels to grow the funnel against all x4 strategies
• Strong people management skills, with developed coaching skills
When applying, please provide an up-to-date CV and a supporting statement (no more than 500 words) indicating how your skills, knowledge and competencies match the requirements outlined in the job description.
At the RSC, we recognise the benefits of a diverse workforce and welcome applicants from a range of backgrounds to apply. We particularly encourage applications from disabled and ethnic minority candidates. As a part of the Disability Confident Scheme, we endeavour, where possible, to offer an interview to candidates meeting the essential criteria of the role, who have a substantial physical/mental impairment which impacts their ability to carry out day-to-day tasks.
You may have experience in the following: Senior Marketing Strategist, Lead Generation Manager, Senior Growth Marketer, Demand Generation Lead, Marketing Campaign Manager, Senior Acquisition Manager, Marketing Operations Manager, Senior Lead Generation Strategist, Senior Digital Marketing Manager, Marketing.
REF-213283
Global Head of Campaigns and Advocacy (Animal Welfare)
Location: Hybrid flexible working in one of Compassion’s offices in either UK (Godalming), Paris, Brussels, Bologna. Please note as part of this role you will be expected to travel, including travel to the UK HQ.
Job Type: Full time
Contract Type: Permanent
Salary: £55,000 - £60,000 per annum* (depending on skills and experience)
Are you ready to lead the change in ending factory farming worldwide? Compassion in World Farming are seeking a visionary Global Head of Campaigns and Advocacy (Animal Welfare) to spearhead our transformative campaigns.
If you believe that our food system is broken and leads to cruel and unjust treatment of animals locked within cages, then help us drive impactful global campaigns, advocate for legislative change across EU, UK, and US, and collaborate with diverse stakeholders to improve the lives for farmed animals. If you bring proven senior-level expertise, strategic acumen, leadership skills and have a strong campaign background, to seize this opportunity to help transform the lives of billions of animals by delivering exciting and impactful campaigns that shape a world free from factory farming.
Join us in making a monumental impact.
About us
Compassion in World Farming is the leading global farm animal welfare organisation. We campaign to end factory farming worldwide and we are growing a movement of people concerned about how industrial agriculture mistreats animals, impacts people, and is destroying our planet.
About the role
The pivotal role of Global Head of Campaigns and Advocacy at Compassion in World Farming is dedicated help us achieve our mission of ending factory farming by spearheading transformative campaigns on a global scale. This role requires visionary leadership, strategic planning, and innovative thinking to orchestrate impactful public campaigns aligned with legislative advocacy efforts at EU level and globally. Responsible for managing a dedicated campaign team, this position involves collaborating closely with our Global Head of Campaigns (Animals and Environment) and diverse stakeholders, including NGOs, media, and business teams, to maximise campaign impact and elevate Compassion's public profile. The ideal candidate brings proven senior-level expertise in campaigning, a global perspective sensitive to diverse contexts and able to work across all our country offices at an international level, excellent communication and digital skills, and a background in either animal welfare, environmental and sustainability issues, or food and farming sectors. This role presents an exceptional opportunity to lead highly impactful campaigns together with our country offices, specifically focused on achieving animal welfare legislative changes throughout the EU, UK & US and to drive meaningful progress toward a world free from factory farming.
About you
We are seeking an exceptional candidate for the role of Global Head of Campaigns and Advocacy (Animal Welfare), at CIWF. You will be an accomplished strategist, with a track record of impactful campaigning, adept at crafting visionary initiatives to support key legislative changes that support animal welfare and drive us towards an end to factory farming. Your expertise will include navigating complex global landscapes, collaborating effectively with diverse stakeholders, and advocating for legislative change. With a background in either animal welfare, environmental issues, or food and farming sectors, you will be able to bring a wealth of experience, and a deep-seated commitment to driving improvements in animal welfare, as well as a commitment to transforming a broken food system. You’ll have exceptional leadership skills, be a strategic thinker, and have a fervent dedication to creating a world free from factory farming.
To succeed in this role as the Global Head of Campaigns and Advocacy (Animal Welfare), a multifaceted skill set is paramount. You will need proven expertise in senior-level campaigning, showcasing strategic acumen and the ability to drive transformative initiatives. Leadership proficiency is essential to guide and inspire a dedicated team effectively. Strategic vision aligned with organisational goals and robust advocacy skills are key to effect legislative changes and engaging diverse stakeholders. Exceptional communication, especially with a diverse international team, a nuanced global perspective, and industry knowledge in animal welfare or related fields are fundamental for navigating complex international landscapes. You will need to be innovative and have a collaborative approach, where you believe in an unwavering commitment to animal welfare and sustainability, supporting and driving impactful change on a global scale.
Applications
Closing date for applications: 26th April 2024
1st Stage Interview: Thursday 2nd May or Friday 3rd May
2nd Stage Interview: W/C 6th May
Please complete the online application form to upload your CV and a covering letter outlining how you meet the Person Specification detailed in the job description. Flexible working is available but must be able to commit to hybrid working, usually two days per week at in one of Compassion’s offices
Please note that we reserve the right to commence interviews on a rolling programme.
Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.
*Please note that the remuneration quoted is for a UK based employee. This may be adjusted for other European countries as appropriate and in line with our country office benchmarking.
You may also have experience in the following: Advocate, Advocacy, Lobbying, Political Campaigning, Political Campaign, Global Strategy, Strategy Manager, Policy Manager, Policy Director, Head of Policy, Change Manager, Change Management, Nation Government Policy, Civil Service, Global, EMEA, Digital Campaigns, Campaign Management, Project Management, Programme Management, Digital Campaign Manager, Social Media, Animal Welfare, Charity, Charities, NFP, Not for Profit, Third Sector, etc
REF-212 853