Direct and digital marketing manager jobs

We are hiring a Global Marketing Manager to take incredibly powerful, true stories from the Persecuted Church and turn them into world-class campaigns and marketing assets that fundraising offices around the world can use to grow.

Join a global ministry and use your marketing expertise to amplify the voices of persecuted Christians and bring the stories of the Persecuted Church to life for audiences around the world. You will shape campaigns that inspire prayer, advocacy and support, influence a worldwide network across cultures, and lead marketing at a global level.

WHAT THE GLOBAL MARKETING MANAGER ROLE INVOLVES

• Leading the development and delivery of core fundraising and marketing resources – social media, web, email, film, magazine, direct mail appeals, major donor proposals, and church and volunteer resources – providing creative direction, project management and quality assurance throughout.

• Overseeing the creative concept development process for global fundraising and marketing campaigns, providing strategic input and creative direction.

• Line managing a team of two Marketing Project Managers, and building relationships with marketing and communications leads across our 25 global offices.

• Managing corporate brand guidelines and giving guidance to our fundraising offices and international specialists on brand execution.

• Managing the marketing budget, monitoring expenditure and ensuring cost-effective delivery of marketing activities.

• Planning and managing the end-to-end delivery of marketing projects, including schedules, creative briefs and stakeholder engagement, and evaluating performance through usage and campaign response data

• Staying at the forefront of strategic brand and marketing thinking, and bringing best practice in from the wider charity sector.

• Supporting new markets development, with a particular focus on effective digital communications, plus ad-hoc support for major donor relationships.

WHAT YOU WILL BRING

• Significant experience in integrated marketing communications environment; a charity background is highly desirable.
• A track record of delivering complex projects and programmes with significant outcomes, ideally in church or supporter engagement.
• Experience applying brand strategy, positioning and execution to grow engagement , and of working with agencies and freelance specialists. 
• Good working knowledge of Adobe Creative Suite (particularly InDesign , Photoshop and Premier Pro), with the ability to review and edit creative assets for quality and accuracy.
• Strong organisational skills, able to run multiple projects at once without losing quality or pace.
• A collaborative, cross -cultural communicator, equally comfortable leading a team and building relationships across a global network.
• You have excellent written and verbal English communication skills and can engage effectively with diverse audiences.
• A genuine, active Christian faith and a real passion for the persecuted church — this is not incidental to the role, it is central to it.

OUR OFFER

• Working at Open Doors means that you are actively involved in serving the worldwide Persecuted Church. We offer you a permanent, full -time position within a supportive, professional team. You will report to the Global Head of Marketing & Campaigns and line -manage two Marketing Project Managers. 
• The role is remote friendly and open to candidates worldwide. As you will work with colleagues across continents, being in a Central European time zone helps bridge Asia and the Americas, but it is not essential.
• Salary will depend on experience and location .

Who we are

Chefs in Schools is a young, ambitious charity that’s rapidly growing. Our mission is to improve kids' health, through improving school food & food education.

We focus our efforts in areas of high socio-economic deprivation, where more than a third of children are entitled to free school meals, and diet-related disease is driving further inequality.

We support and train school kitchen teams to serve the best, freshest and tastiest food possible, alongside meaningful food education. We share learning and resources, aiming to inspire and enable others to follow our lead.

We’re backed by some of the biggest names in food and have ambitious targets to ensure every child has access to incredible school food and food education, setting them up for life with the skills and knowledge to feed themselves well.

About you and the role

As our Digital Manager, you will be the strategic anchor, quality guardian, and operational driving force behind our online presence. You will fully own the performance of our two primary websites: the main Chefs in Schools (CIS) platform and the complex, public-facing School Food Project (SFP) national resource and coalition hub. You will be directly accountable for driving traffic, mastering SEO, maintaining exceptional content quality, and ensuring a seamless, highly secure user experience against clear, measurable targets.

This is a leadership role that bridges technical execution and creative strategy. You will act as the crucial, confident link between our external technical agencies (who build and maintain the infrastructure of the sites) and our internal content creators and programme teams. Crucially, you will be an empowering manager, leading a dedicated digital sub-team of 1-2 direct reports, supporting them to manage day-to-day content workflows, e-learning administration, and community moderation.

We are looking for someone solutions-focused, collaborative, and deeply analytical who takes pride in helping a high-profile, mission-driven organization run at its absolute best.

Key responsibilities:

1. Website Ownership & Performance Management

• Own the overarching strategy and performance of our two flagship websites (CIS and SFP), optimizing UX and UI for user journeys, design, and maximum accessibility standards across both sites.

• Own and maintain a forward-looking, prioritized digital platform roadmap, striking a strategic balance between long-term feature development and agile, day-to-day reactive requests

• Ensure both platforms—particularly the highly visible, national School Food Project website—maintain the highest standards of data security, uptime, quality assurance, and accessibility, proactively managing risks associated with public scrutiny.

• Take end-to-end ownership of web analytics and data integrity—from configuring custom event tracking to reporting on performance—utilizing Google Analytics 4 (GA4) for quantitative metrics and Microsoft Clarity for behavioral insights.

• Set, monitor, and report against clear performance targets spanning web traffic, user engagement, resource downloads, and search rankings.

• Lead content and platform feature reviews through a risk mitigation lens—ensuring strict compliance with safeguarding, privacy, and coalition guidelines—while running targeted A/B tests to optimize user experience.

• Lead on Search Engine Optimization (SEO) strategy to maximize organic reach and connect school leaders, chefs, and partners to our resources.

• Establish and manage digital incident response protocols, defining clear workflows for first responders, triage steps, and escalation pathways in the event of site outages, technical bugs, or security breaches.

2. Agency & Supplier Management

• Act as the primary, confident technical interface with our external web development agencies and tech suppliers, holding them accountable to high-quality delivery.

• Translate internal program, comms, and membership goals into clear technical design briefs, managing timelines and tracking project budgets.

• Coordinate rigorous testing of new features, bug logging, and site maintenance to guarantee absolute platform stability before public deployments.

3. Team Leadership & Collaboration

• Line manage, mentor, and support 1-2 direct reports (including roles focused on systems, community moderation, and resource uploads).

• Work closely with the Communications team, External Relations team and Programme Leads to align digital development with broader organization campaigns and resource rollouts.

• Oversee the content calendar and governance for both sites, ensuring all published assets strictly adhere to brand tone of voice and quality standards, working closely with the senior social media officer, engagement team to ensure cross org planning .

4. Data, CRM & Systems Integration

• Oversee the data integrity and smooth technical flow between our website frontends, e-learning platform (LMS), and internal CRM systems.

• Ensure all digital systems, data tracking, user permissions, and marketing platforms comply fully with GDPR and organizational data protection policies.

• Construct and present scannable dashboards and reports (using Google Analytics and CRM data) for the Senior Leadership Team and stakeholders to demonstrate impact.

Essential Skills and Experience

• Digital Product & Platform Leadership: Proven experience managing digital products, websites, or online platforms—ideally at a Manager level within a charity, agency, or fast-paced setting.

• Complex Systems Integration: Strong confidence managing (or partnering with a technical agency to manage) integrated digital environments where the CMS, CRM, and LMS operate as a unified platform. You must be comfortable understanding and troubleshooting multi-layered user access permissions (e.g., tailored journeys for different school types and member tiers).

• Foundational literacy in HTML and CSS to troubleshoot layout issues, understand site structure, and effectively translate technical requirements to developers.

• Agency & Project Management: Confident experience collaborating with, briefing, and managing external technical partners, developers, or freelance technical staff to deliver complex features on time and on budget.

• People Management: Demonstrable experience managing, mentoring, and developing direct reports, fostering a supportive and high-performing team environment.

• Data Fluency & Quality Control: Ability to analyze, clean, and visualize data (using Google Analytics, CRM reporting, or spreadsheets) to monitor site performance, ensure data integrity across system integrations, and drive user experience improvements.

• Communication & Collaboration: Outstanding written and verbal communication skills; able to translate complex "technical speak" for non-expert internal staff, write brand-aligned content, and build strong cross-team relationships.

• Mission Alignment: A deep personal commitment to equity, diversity, and inclusion, alongside a genuine interest in our mission to transform child health through school food.

Desirable Skills and Experience

• Familiarity with online community/forum moderation and user engagement strategies.

• Prior experience working within the wider charity sector.

Benefits

You would be joining a friendly, supportive team who works hard but believe in a healthy work/life balance. We were voted one of CODE Hospitality’s happiest places to work in 2024. We seek a diverse range of perspectives, skills, experience and knowledge. Joining a small, collaborative team means you’ll be able to contribute to and draw on various projects and strategic insights.

We offer 33 days of holiday per year including bank holidays, 3 additional office closure days over the Christmas period as well as wellbeing days over the summer school holidays.  We also have a Cycle to Work scheme, hybrid working, enhanced parental leave, and free access to the CODE app for discounted restaurants & hospitality venues. We are committed to developing our team and will support you with relevant training opportunities including £250 towards elective training and development of your choice.

We also offer Bupa Dental Insurance, Income Protection Insurance, as well as access to the Aviva Smart Health Platform which offers health benefits including free rapid access online GP appointments, free counselling and wellbeing support.

Application process

In line with our commitment to ensuring a fair and unbiased recruitment process, we invite candidates to answer a series of questions related to their day-to-day job. Please follow this link to answer the questions and submit your application along with your CV.

We recommend that you develop your answers offline and copy them in when you’re ready to ensure you don’t lose your work if interrupted.

Your answers will go through our sifting process: all answers will be anonymised, randomised and then reviewed by a panel of reviewers. A long list of candidates will then additionally have their CVs reviewed. Shortlisted candidates will be invited to a 30 mins online interview. Successful candidates will be invited to attend a second, in-person interview at our office in Brixton, London.

Expected duration of this application process: 4-6 weeks

In line with our commitment to ensuring a fair and unbiased recruitment process, we will invite candidates to interview based on their answers to a series of questions related to their day-to-day job.

First Interview will take place the w/c 14th September

About the role

We’re seeking a senior media and PR manager (fundraising and brand) to join our talented and ambitious media and PR team at an exciting time of growth for the charity.

As part of our 2025-2030 organisational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer and this role will play a key part in helping realise these ambitions.

You’ll lead all media and PR activity around Breast Cancer Now’s fundraising and brand marketing, developing and leading delivery of bold and ambitious annual media strategies for these areas that support the charity to supercharge progress for anyone affected by breast cancer. You’ll ensure all plans are tightly aligned to the charity’s strategic ambitions and integrated across owned, earned, shared and paid channels for consistency and greatest impact.

You’ll build media profile that positions Breast Cancer Now as determined leaders and as the ‘charity partner of choice’, raising awareness, engagement and support among actual and potential supporters across our fundraising activity, from our wide range of fundraising challenge events and flagship campaigns, to driving excellent results for corporate partnerships around shared values and targets in a way that makes us an aspirational charity to partner with.

Leading media and PR for our brand marketing activity, you’ll work closely with the brand marketing team and have a unique opportunity to work closely with our world/industry leading brand marketing agency to provide counsel and support the shaping of creative media and PR activity that best amplifies the charity’s brand across the year. Key to this role is ensuring relevant internal stakeholders are brought in where appropriate.

You’ll also play a key part in supporting the day-to-day leadership of the wider media and PR team.

About you

Excellent at building and nurturing impactful relationships both internally and externally at all levels, you’ll be an effective negotiator with the ability to balance complex and sensitive needs across stakeholders (including corporate partners, agencies, fundraisers, and journalists) to secure media profile that cuts through and resonates with key audiences. You’ll also be a sensitive in your interactions with people affected by breast cancer who support our work.

Drawing on strong experience of working in health communications, and media/PR relations environments, you’ll digest and translate complex health information and create compelling copy at pace for media. With an instinctive news sense you’ll identify and be quick to seize proactive and reactive opportunities to secure impactful media profile. 

A creative thinker, you’ll bring fresh ideas and bold thinking to help elevate the charity’s brand, cutting through the media noise with smart, stand-out storytelling. You’ll be agile in feeding into and delivering campaign ideas that make an impact.

A natural planner with a strategic mindset, you’ll work closely with colleagues to forward plan and consider the bigger picture while ensuring tight alignment and consistency across all communications output. Your ability to prioritise multiple and complex projects and handle conflicting demands and tight deadlines will also be key to the success of your team.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is: £47,000 and £52,000 per annum

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement online. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria.

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date: Friday 14 August 2026

Interview date week commencing 23 August 2026

About us

Medical Aid for Palestinians (MAP) works for the health and dignity of Palestinians living under occupation and as refugees. We are the leading UK charity delivering health and medical care to those worst affected by conflict, occupation and displacement in the occupied Palestinian territory and Lebanon.

About the role

We're looking for a Senior Digital Performance Marketing Officer to help drive forward MAP's digital fundraising programme at a pivotal moment for our work. You'll lead on the delivery of complex, multi-channel paid acquisition campaigns — recruiting new cash and regular givers through Meta, Google Ads, programmatic display and beyond — while shaping the strategy, testing plans and attribution models that make our digital fundraising smarter and more effective.

This is a role with real scope: you'll manage campaigns end-to-end, drive conversion rate optimisation across our key digital products, and build the processes and content pipelines that let a small but ambitious team punch above its weight.

If you're a performance marketer who wants your skills to translate directly into lifesaving healthcare for Palestinians, this is your chance. 

As you will have seen from the role profile, this post requires a minimum of two days per week in our London office.

MAP has a flexible working policy to support employees with additional needs, caring responsibilities etc. However, it will not be possible for this role to be completely remote.

About you

What you'll do

• Lead the delivery of MAP's paid digital fundraising programme, from campaign briefing through to optimisation and review
• Develop and oversee our Conversion Rate Optimisation (CRO) roadmap
• Support on the development of our paid digital strategy, attribution models and reporting 
• Build and run testing plans to identify and scale what works
• Improve internal and agency processes, including content sourcing and sign-off pipelines
• Manage relationships with external creative and media agencies
• Support budgeting, forecasting and compliant conversion tracking 

What we're looking for

• Proven experience managing paid digital performance marketing campaigns across channels including Meta Ads, Google Ads and programmatic display
• A strong eye for creative and storytelling, and an understanding of how paid and owned channels work together
• Confidence managing multiple complex campaigns and competing priorities
• Strong analytical skills — able to turn data from multiple sources into clear, actionable reporting
• Demonstrable experience influencing and managing stakeholders, internally and externally
• A good understanding of GDPR and the Fundraising Code of Practice
• Desired experience working on regular giving recruitment      campaigns across digital and direct marketing channels. 
• Experience in a charity, humanitarian or campaigning environment is a plus, but not essential 

RECRUITMENT PROCESS

Interviews will take place on Microsoft Teams. 
 How to Apply

Please submit your CV before the deadline of 12:00 noon GMT on 11th August 2026.

Equal opportunities

MAP aims to be an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

Background checks

As an organisation MAP is committed to the welfare and protection of children and vulnerable adults. MAP will conduct appropriate background and references checks. Link in that safeguarding and ethical conduct.
 

Disclaimer

**MAP reserves the right to close this advert before the confirmed closing date when we are in receipt of sufficient applications.     

 **We would therefore advise interested applicants to apply as early as possible. Due to the high volume of applications, we receive, we are unable to respond to every application. If you have not heard from us within two weeks of the deadline, then you have not been successful in shortlisting

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Marketing & PR Manager

About the role

This is a senior role working across the whole Charity, tasked with growing public awareness and support for Clatterbridge Cancer Charity. Leading on marketing, PR, brand and design, this role will manage relations with media, stakeholders, supporters and the wider public, creating and delivering engaging campaigns, generating support for the Charity, demonstrating impact and increasing income generation.

This is an exciting time to join the Charity as it moves to the next stage in its growth. As part of a busy and ambitious team, this role would suit an experienced, proactive and creative individual with a talent for storytelling and a knowledge of data-driven marketing.

You’ll have strong commercial knowledge, with the ability to apply this to the charity sector; adding value to our existing fundraising activities and impact reporting.   

Key responsibilities include:

· Create and deliver a comprehensive marketing & public relations strategy for the Charity to increase levels of awareness, reaching and engaging audiences.

· Build brand awareness, promote income generation and communicate activities and impact.

· Identify, create and maximise media, PR and marketing opportunities for the Charity to achieve strong positive coverage in print, broadcast and online media.

· Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials.

· Lead and give strategic marketing direction to the Charity team, taking responsibility for all marketing activities within the Charity to ensure consistent messaging.

· Identify and develop key relationships with journalists and influencers across a broad

range of media.

· Lead, manage and plan key Charity marketing and communications initiatives such as the annual Glow Green Night Walk and annual ball.

· Be responsible for brand management, ensuring consistency across all internal and external communications and adherence to brand and corporate identity guidelines.

· Oversee the design, production and dissemination of marketing and communications collateral as required, including annual reports and impact statements.

· Oversee the design and production of all printed materials for Charity events to ensure consistency of brand and messaging.

· Identify and manage outside agencies where necessary to add value to the role and produce, for example, video and photographic content.

· Report to the Chief Executive on impact and coverage.

· Manage crisis communications if necessary.

· Liaise with the Communications team of The Clatterbridge Cancer Charity NHS Foundation Trust to provide a joined-up comms and PR strategy for joint ventures.

· Manage staff within the Marketing and Individual Giving team.

About the Charity

Clatterbridge Cancer Charity is an independent charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.

It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.

This includes funding life-saving research to shape cancer care for generations to come, investing in leading technology that drives better outcomes for people with cancer, enhancing the patient environment to support health and wellbeing and enabling innovations in care for every patient, every day.

Hours: 37.5 hours per week

Location: Hybrid working with base office at The Spine Building, Paddington Village, Liverpool L7 3FA

Closing Date: 11 September 2026

Interview Date: 24 September 2026
Flexible / hybrid working available

Compassion in World Farming International is a global movement transforming the future of food and farming. Lead our UK and international legacy marketing programme and help inspire supporters to leave a lasting gift for farm animals, people and the planet.

Senior Legacy Marketing Manager (UK and International)

Role type: Full time; Permanent

Location: Godalming, Surrey - HQ. Hybrid working pattern 2x days per week in the office: Tuesdays & Thursdays. The office is located close to Godalming station, with direct trains from/to London Waterloo in approximately 45 minutes. 

Salary: £45,000 to £50,000 per annum (depending upon skills and experience)   

About the role 

As our Senior Legacy Marketing Manager (UK and International), you’ll lead the strategic development and delivery of Compassion in World Farming’s legacy marketing programme across the UK and internationally. This is a vital role within our Global Fundraising team, helping to shape a sector leading legacy strategy that inspires supporters to leave a lasting gift for farm animals and the planet. 

As part of this exciting role, you’ll be responsible for: 

• Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
• UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
• International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
• Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.

About you

To succeed as our Senior Legacy Marketing Manager (UK and International), you’ll be a confident and strategic legacy marketing professional with a strong track record of delivering impactful campaigns that inspire supporters to leave a very special gift. You’ll bring a deep understanding of legacy fundraising, ideally gained within the charity or NGO sector, and feel comfortable working across both UK and international markets. 

You’ll be highly organised, proactive and detail-oriented, with the ability to craft compelling messages for direct response and manage multi-channel campaigns. 

Skills and experience you’ll need to bring as part of this role: 

• Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
• Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
• Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
• Experience of working collaboratively with international teams across multiple countries and time zones.
• Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
• Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
• A demonstrable interest in farm animal welfare issues and Compassion’s mission.

If you don’t meet every requirement but believe you could thrive in this role, we encourage you to apply.

Why join us

This is a rare opportunity to lead a global legacy marketing programme that directly supports a mission to end factory farming. 

We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including: 

• 25 days annual leave + bank holidays 
• Health Cash Back Plan and 24/7 GP access 
• Employee Assistance Programme and MHFA support 
• Premium Calm App subscription 
• Electric car scheme available
• Defined contribution pension scheme 
• Enhanced discretionary sick pay 
• Hybrid working model (role and location dependent) 
• Free onsite parking and office next to mainline station 
• Cycle Benefit scheme and other savings options 
• Ongoing learning and development opportunities 

How to apply and key dates

If you’re ready to make a global impact, we’d love to hear from you. Please submit your CV and a cover letter outlining how you meet the Person Specification. To support a fair and unbiased recruitment process, we kindly ask that you do not include a photo in your CV. 

Please note that we may begin interviews on a rolling basis, so early applications are encouraged. 

Closing date: Friday 14 August 2026

1st Stage (Teams) Interview: Week commencing 17 August 2026

2nd Stage (Face to Face at HQ) Interview, with task: Week commencing 24 August

“Join us in building a more compassionate future for animals, people, and the planet.”

As part of Stage 1 interviews, shortlisted candidates may, for some roles, receive pre‑shared, values‑based interview questions to support a positive candidate experience. If you require any adjustments during the recruitment process, please let us know, we’re always happy to support candidates.

About Compassion

Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we’ve spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe.

Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet. To learn more about our mission, culture, and opportunities, please explore our Candidate Pack, and Careers Page on our website. 

To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based.    

Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background.  We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector.  We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other. 

Location: Bristol office, hybrid (minimum two days a week in the office)

Salary: £38,456 per year (Band F)

Job Type: Full-time (37.5 hours a week), fixed term for 12 months with the possibility of extension

The role:

Every year CSE's advice service helps thousands of people to cut their energy bills, improve their homes and stay warm. Thousands more struggle with cold homes and unaffordable bills without ever knowing that free, expert advice is available. This role exists to change that.

As Marketing Manager, you will grow awareness of, and referrals to, CSE's energy advice services across both B2B and B2C audiences. You will build relationships with the professionals and community organisations best placed to refer people to us and develop campaigns that reach householders directly.

You will own a sustained marketing plan, produce high-quality materials and measure your impact. Reporting to the Head of Communications, you will work closely with colleagues across Communications and our Household Energy Services team. It is a creative, fast-moving environment where good ideas get acted on.

Specific responsibilities

An applicant appointed to the role will be expected to:

• Develop and maintain a sustained, practical marketing plan for CSE's advice services, covering referrer engagement (B2B) and direct-to-public activity (B2C).
• Work with Household Energy Services project managers to set clear objectives and targets, and report on performance.
• Research and map the professional referrer landscape, identifying the right intermediaries for each project area.
• Build and maintain a segmented referrer database and lead a proactive outreach programme, re-engaging lapsed partners.
• Develop messaging and materials that help referrers understand our advice services and promote them confidently to their clients.
• Deliver public-facing campaigns across print, community and digital channels, including activity reaching people who are digitally excluded.
• Work with the Digital Communications Manager on project-specific digital activity, including Google Ads, website content and email campaigns.
• Produce print-ready materials independently in Canva or Adobe Creative Suite, in line with CSE's brand and co-branding guidelines.
• Own marketing measurement for the advice services, using data to inform decisions and make the case for investment.

To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.

About you:

Essential attributes for this role include:

• Three to five years' experience in a marketing role, with responsibility for planning and delivering campaigns or marketing programmes.
• Experience of marketing to two distinct audiences: professional intermediaries (B2B) and members of the public (B2C).
• Experience of building and managing relationships with external organisations or referral networks.
• Experience of producing print-ready materials independently in Canva and/or Adobe Creative Suite, working to brand and style guidelines.
• A strong communicator, able to turn complex information into clear, accessible content for non-specialist audiences.
• Analytical – able to interpret data, identify what is working and make evidence-based recommendations.
• Organised and self-directed, able to manage a varied workload across projects with minimal supervision.
• Able to manage a marketing budget, track spend and demonstrate value for money.
• Proactive and self-motivated, with genuine empathy for CSE's mission and the communities we support.

Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.

Benefits:

CSE offer a range of other benefits including:

• You will be entitled to 25 days' paid holiday (plus statutory holidays)
• Company pension scheme with 8% employer and 6% employee contributions
• Subsidised bike purchase and Tech Scheme
• Life Assurance
• Health Cash plan
• Retail discounts
• Discounted breakdown cover and many more.
• We will pay fees and expenses on relevant training courses.
• We are flexible with working hours and will discuss this openly if you are invited to interview.

How to apply

To apply, please download and complete the application form available from our website and send it to our Jobs email address (found in candidate pack). Your application should demonstrate your suitability against the criteria in the person specification and job description. CVs and supporting letters will not be considered.

 Key responsibilities:
The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support.
Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple
marketing channels, including direct mail, email, web, and telephone, towards an agreed income target.
The position holder also supports the development of fundraising plans, supporter
(customer) journeys, and the testing of new channels and messaging.
Cultivation appeals (60%)
a. Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside
freelance copywriters and designers, and managing print and fulfilment suppliers.
b. Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters.
c. Online landing pages: Build landing pages (using WordPress) to support individual fundraising and offline marketing appeals. Ensuring landing pages on the CBM website are integrated with offline appeals and are engaging to existing audiences. This includes utilising Search Engine Optimisation tools aimed at maximising online traffic and income.
d. Newsletters and prayer diaries: Lead on the planning and implementation of reporting back to existing supporters about CBM UK’s work as part of their donor journey, through delivering supporter newsletters, e-news, and prayer diaries, currently produced three times per year.
e. Internal briefings: Prepare internal marketing materials for colleagues and provide briefings for supporter facing teams ahead of each appeal.
f. Agency and freelancer management: Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, freelance copywriters and designers, print suppliers, and mailing houses. Evaluate and source new agencies and suppliers as appropriate.
High donor fundraising (20%)
a. High donor direct mail: Lead on CBM UK’s high donor fundraising programme, through planning and managing regular direct mail communications and fundraising asks to this segment of supporters, working towards achieving annual income targets.
b. Relationship development: Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including the planning,
briefing and reporting of personalised communications, carried out by the Supporter Relations team through phone, email, and post.
Planning and reporting (10%)
a. Analysis and reporting: Review appeal performance against key performance indicators (response rates, average value, net income) to report back and provide learnings to support decision making around future activity.
b. Data and CRM handling: Develop a good knowledge of the CRM system (SalesForce), including the creation of data briefs and appeal selections through the CRM, and ensuring clear recording and reporting of direct marketing activity.
Other (10%)
a. Sector knowledge: Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
b. Communication guidelines: Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
c. Compliance and data protection: Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
d. Collaboration and integration: Work alongside other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working. Ensure fundraising plans are shared across departments.

In developing and testing new fundraising approaches, messaging, and channels, the role holder is part of a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK. The role may also include occasional working out of normal office hours, agreed in advance, and occasional travel in the UK, as well as the possibility of travel internationall

Please download the recruitment pack for full details.

Job purpose

To grow NEYDL's earned income across two distinct strands: securing commissioned services and contracts with local authorities and other organisations in the North East; and developing a national market for NEYDL's training products and DigiDAD platform, enabling professionals and organisations across the UK to improve the support available to young dads in their communities.

Hours - Full-time (35 hours per week, Monday to Friday, 9am-5pm), with occasional evening and weekend working expected to meet the needs of the charity. Four days per week considered for the right candidate.

Location - Hybrid, home-based with regular travel to Gateshead and nationally

Key responsibilities

Income generation and business development

•Identify and develop opportunities to secure commissioned services and contracts with local authorities, NHS bodies, family hubs, children’s services, early help teams and voluntary sector organisations

•Lead on the sale of NEYDL’s training products to professional audiences nationally, managing the full sales cycle from prospecting to close

•Where relevant to other business development activity, make professionals aware of DigiDAD as a free resource and refer interested contacts to the DigiDAD Engagement Officer for onboarding and follow-up 

•Develop and maintain a BD pipeline, setting annual targets in conjunction with the CEO and reporting progress to the board

•Identify new markets, audiences and partnership opportunities and make evidence-based recommendations to the CEO on where to focus BD effort.

Proposals, tenders and bids

•Lead on the development of proposals, tenders and commissioned service bids, working closely with the CEO and programme team to develop compelling cases

•Maintain awareness of relevant commissioning frameworks, procurement processes and funding opportunities that align with NEYDL’s offer

•Ensure all proposals and tenders accurately reflect NEYDL’s costs and margins and are consistent with the organisation’s financial requirements

Relationships and profile

•Build and manage relationships with commissioners, buyers, strategic partners and sector networks nationally

•Represent NEYDL at sector events, conferences and networks, raising our profile with the professional audiences we want to reach

•Work collaboratively with the DigiDAD Programme Manager to align BD activity with the growth of the DigiDAD platform

•Support the launch and positioning of NEYDL’s new national brand, contributing to marketing and communications activity that supports commercial growth

Organisational leadership and management

•Contribute to organisational strategy and annual planning as a member of the senior management team

•Report on BD performance and progress against targets to the CEO and board

•Work closely with the DigiDAD Engagement Officer (managed by the DigiDAD Programme Manager) to ensure a joined-up approach to professional audience engagement

•Comply with all NEYDL policies and procedures including safeguarding, data protection and equality, diversity and inclusion

Key relationships

•Chief Executive Officer: line manager and strategic lead

•DigiDAD Programme Manager: close working relationship on professional audience growth and platform promotion

•DigiDAD Engagement Officer: referral coordination on professional engagement and DigiDAD growth 

•Programme Managers and frontline team: to inform BD activity and support proposal development

•External: commissioners, local authority leads, NHS contacts, training buyers, sector networks

Targets 

Year 1 milestones 

The following milestones have been agreed with our primary Year 1 funder and represent the BDM's near-term priorities:

By six months:

• Approaches made to at least 25 contacts, including commissioners in all Family Hub areas in the North East and warm VCSE collaborators

By twelve months:

• Marketing and outreach completed with at least 100 contacts (warm and cold)
• Training delivered at least 10 times
• Indicative conversion targets achieved: approximately 3% of cold contacts and 25% of warm contacts progressing to a training booking (these are assumptions to be tested and refined through year one)
• Evaluation and review of year one learning completed; year two targets developed

Longer-term targets (to April 2029)

The following targets relate to the areas of work this role will contribute to, alongside the DigiDAD Programme Manager and wider team:

• Professionals trained through NEYDL's training products: 50 by April 2027; 350 annually by April 2029
• New professional DigiDAD registrations: 750 by April 2027; 1,400 annually by April 2029
• New young dad DigiDAD registrations: 510 by April 2027; 1,000 annually by April 2029

The Business Development Manager will play a central role in building the relationships and income pipeline that drives the training targets. DigiDAD registration growth is led by the DigiDAD Engagement Officer and wider team, with the Business Development Manager contributing through referrals identified in the course of other work.

Alongside these targets, NEYDL currently holds commissioned service contracts with several local authorities: Durham, Middlesbrough, Sunderland, Gateshead. A key priority for the Business Development Manager will be to maintain and strengthen these relationships, ensuring contracts are renewed and the value of our work to each commissioner is clearly evidenced. Beyond existing contracts, we are keen to secure commissioned funding in areas of the North East where we currently have limited or no presence.

Are you an experienced fundraiser, with a passion for inspiring supporters to help people living in extreme poverty fulfil their God-given potential?

If that's you, then Tearfund's Fundraising Marketing team could be the right place for you! 

As a member of the Direct & Digital Marketing Squad, you would be responsible for the delivery of fundraising appeals and supporter engagement activity,to show our supporters the impact of their support and give them the opportunity to become even more engaged in Tearfund's mission.

We are particularly looking for a fundraiser with a passion for direct marketing, who has experience in delivering multi-channel individual giving and supporter engagement campaigns. We are especially keen to hear from those who are experienced in both print and digital direct marketing.

Do you have the following experience?

• Planning and delivering direct marketing fundraising or individual giving campaigns, such as direct mail appeals.
• Planning and delivering multi-channel supporter engagement campaigns to a range of audiences
• Working across print, direct mail and digital channels to deliver campaigns
• Project managing complex projects with multiple stakeholders
• Monitoring and evaluating campaigns, with a test and learn mentality
• Working collaboratively with a range of stakeholders including creative agencies

Do you have the following skills?

• Ability to see through activity from start to finish
• A flexible approach to your work, showing agility to adapt and make changes if required
• Ability to influence and work alongside senior stakeholders
• Strategic thinking, and desire to drive forward new ways of doing things, with a test and learn mentality.

If your skills, experience, and passion match these requirements, we'd love to hear from you!

Hybrid Working: This role offers hybrid working. You'll work from Tearfund's Teddington office and from home, as agreed with your line manager.

Contract details: 12 month full time, fixed term contract (35 hours per week). The salary is £41,186 per annum.

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

All applicants must be committed to Tearfund's Christian beliefs

The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.

Help Change Childhoods Through Digital Marketing 

We're looking for a Digital Marketing Officer to support the delivery of paid digital campaigns that help Barnardo's reach new supporters and customers and grow our supporter base.

Working as part of our Digital (Acquisition & Loyalty) team, you'll help plan, deliver and optimise digital marketing activity across paid social, PPC, display and email. You'll support campaign delivery from briefing through to reporting, using data and insight to inform decision-making and continuous improvement.

This role works closely with colleagues across marketing, digital, fundraising, data and content teams, as well as with external agencies, to ensure activity aligns with wider organisational priorities and delivers against agreed targets.

The role is hybrid with travel required to quarterly meetings in London Hubs.

Essential experience

· Experience in planning, delivering and optimising paid social campaigns

· Experience in using Google Analytics and paid social platforms to extract and analyse data and report on marketing performance

· Campaign building and digital analytical skills

· Experience implementing tracking for paid social campaigns and working with relevant ad platform functionality

When completing your application please refer to your skills, knowledge and experience in relation to the Person Specification and Job Description document. Please also ensure that you outline how you meet the above essential criteria.

In return, we offer: 

• Flexible and hybrid working 

• A supportive and collaborative culture 

• Opportunities for professional development 

• A role where your work has a direct impact on children and young people 

• Competitive benefits package

Join Barnardo's and help us reach more supporters, raise more funds, and change more childhoods. 

 Apply Now 

If you're an ambitious digital marketer who loves combining data, creativity and purpose, we'd love to hear from you. 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo'svalues. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people. 

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of ourPeople & CultureStrategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay. 

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application. 

Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.

Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)

• Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
• Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
• The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
• A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
• Service related sick pay from day 1
• Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
• Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
• Cycle2work scheme
• Interest free season ticket loans
• Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support
• Access to Barnardo's Learning and Development offer

*T&C's apply based on contract

About Barnardo's

We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

This is an exciting opportunity to join our Executive Team and play a pivotal role in shaping the future of our organisation by driving sustainable income growth, strengthening our public voice and extending our impact.

This newly created senior leadership role will lead a step-change in fundraising, marketing and external engagement, increasing awareness of vital services, and developing new opportunities to engage supporters, partners and communities.

With the chance to help deliver our ambitious strategy through to 2028, this role offers the opportunity to bring vision, creativity and leadership to an organisation committed to making a lasting difference in the lives of older people and unpaid carers 

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.