Direct Marketing Coordinator Jobs in Belfast

About us:

The Humane League UK is a charity ending the abuse of animals raised for food by influencing the policies of the world's biggest companies, demanding legislation, and empowering others to take action. 

We're a mission-driven, energetic team focused on problem-solving and effective teamwork, and have grown significantly over the last few years. 

Thanks to our effectiveness, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period since 2012.

THL UK is an equal-opportunity employer. We are committed to furthering equity and inclusion, and we value diversity. We seek people from a wide range of backgrounds who will bring a fresh perspective to the team, not just because it is the right thing to do, but because it makes us stronger. 

We make employment decisions by matching our organisational needs with the skills and experience of candidates, irrespective of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.

​We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.

You can read more about how The Humane League UK is working on Diversity, Equity, and Inclusion on our website.

If you have any questions or concerns regarding accessibility, please contact us via our website and we will be happy to discuss, via email or telephone, reasonable adjustments that you may require throughout the process.

The position:

The Humane League UK is looking for a Digital Marketing Coordinator to drive impactful change for animal welfare through strategic digital marketing efforts.

This role focuses on managing our digital marketing efforts to grow and engage our supporter base. The successful candidate will be responsible for managing paid social activities and ad campaigns across platforms such as Meta and Google. You will also oversee our website’s content management and SEO, contributing to our mission by driving impactful, data-informed decisions.

This role reports to the Digital Communications Manager and will play a key role in shaping and delivering our digital communications strategy.

If you would like find out more about the role you can watch a recording of our recent webinar by following the apply button.

Who you are:

The ideal candidate is passionate about digital engagement, enjoys diving into performance metrics, and has a strong desire to make a positive impact for animals.

As a self-starter, you will have the ability to manage your work independently and collaborate effectively across teams. Your technical skills include a good working knowledge of HTML. You thrive in a fast-paced environment, enjoy working both independently and as part of a team, and can manage multiple tasks efficiently.

Primary Responsibilities:

• Create, launch, and manage ad campaigns on Meta and other platforms including YouTube and LinkedIn to grow and engage our supporter base.

• Collaborate with our Digital Communications and Engagement Coordinator to ensure our action and acquisition driving pages on our CRM, Engaging Networks, are integrated into our website.

• Measure impact and performance of ad campaigns through detailed analytics, ensuring optimisations are made for maximum effectiveness.

• Manage and optimise our Google Grant account, ensuring compliance and performance.

• Oversee website content management, including writing and uploading blogs and creating or updating web pages.

• Measure and report on website traffic, audience behaviour, and engagement metrics.

• Develop and implement SEO strategies to improve website visibility and search rankings and optimise conversions.

• Collaborate with internal teams to ensure our digital marketing efforts align with organisational goals.

In addition:

• Update the wider team on digital marketing progress and insights.

• Participate in team meetings including note-taking and facilitation.

• Attend in-person workshops several times a year.

• Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement.

• Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level.

• Perform any other duties assigned by the Digital Communications Manager or Head of Communications.

Essential Skills and Experience:

• Demonstrated experience in setting up and reporting on paid ads on Meta and Google.

• Proficiency with website analytics tools, particularly Google Analytics 4 (GA4).

• Solid knowledge of SEO and a good working knowledge of HTML.

• Familiarity with website user experience (UX) principles.

Desirable Skills and Experience:

• Experience with customer relationship management (CRM) systems.

• Experience with content management systems (CMS).

• Copywriting skills.

• Understanding of web content accessibility guidelines (WCAG).

• Experience working with Google Grants.

• Awareness of the evolving digital landscape and emerging digital trends.

• Familiarity with Looker Studio and Google Search Console.

• Experience with YouTube ads.

For full details of the role, including the key competencies we see as the the most important requirements for being successful in this position, please visit our website by following the 'Apply via Website' button.

Hours:
This is a part time position of 22.5 hours per week (0.6 FTE), worked between Monday and Friday over a minimum of three days, with the working pattern to be agreed.

From 1st July 2024 we are piloting a four day working week across the whole of the UK organisation. This pilot is planned to run for 12 months, at which point a decision will be made by our Board of Trustees as to whether this will become permanent. Success of the trial relies on the organisation being able to achieve the same or improved level of impact in four working days as five, with staff experiencing either the same or improved levels of wellbeing.

During the four-day week pilot, this position will remain at 22.5 hours per week, worked between Monday and Thursday over a minimum of three days, with the working pattern to be agreed. With the organisation's full-time hours changed to 30 from 37.5 during the four-day week pilot, this role will be 0.75 FTE during the trial, with the salary increased accordingly to £26,903.

This will constitute a temporary change to the successful candidate's contractual terms. If a return to a five-day week is decided, the FTE and salary will revert to 0.6 and the equivalent pro rata amount of £21,523. In the event that THL UK considers before the end of the trial period that the trial is having an adverse operational impact, we reserve the right to bring the trial to end on one month’s notice.

Good to know:

You will have access to:

• ​A fully remote work environment and team (all equipment is provided)
• A 4 day working week (note: this is a year long pilot until July 2025 when its continuation will be assessed)
• A pro rata share of 25 days leave plus Public Holidays (reduced proportionately during four day week trial)
• ​Flexible working hours
• ​A workplace pension
• An annual learning and development budget
• Support for mental and physical wellbeing 
• £25 per month reimbursement towards home working costs

At The Humane League UK, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.

We are looking to speak to a wide range of candidates with diverse backgrounds - #NonGraduatesWelcome

Our employees all work remotely but still enjoy a supportive, collaborative environment.

For our salaries to be fair, transparent and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about the Digital Marketing Coordinator salary please the attached document.

All applicants need to be:

1. ​Fluent in written and spoken English.
2. ​Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK).
3. ​Committed to our mission to end the abuse of animals raised for food.

The Process:

All applicants will be contacted within one week of the closing date to let you know if you have been successful in reaching the next stage.

Our full interview process comprises of the following stages:

• A skills test to give us an opportunity to see your skills in action (completed remotely).
• Join an online interview (via video call) so we can learn more about each other.
• Final Interview (via video call as above)

For full details of our recruitment process please see the attached document.