Direct marketing manager jobs in london, england

About the role:

This is an opportunity to bring your big ideas and ambition to life, taking our Individual Giving and Legacy Marketing to the next level. Identified in our newly launched fundraising strategy as growth areas, this role will build on the successes of the past and push the boundaries of what’s possible – with full support from the fundraising and leadership teams.

You will develop exciting plans to improve communication and create new products for our audiences – all driven by what our supporters want. Alongside this, you will lead on developing an acquisition programme, tripling the number of active supporters over five years. If you have experience of delivering audience and income growth across Individual Giving and Legacy Marketing, have a passion for trying new things and a curious attitude, we’d love to hear from you!

Back Up could offer you an inspiring and fulfilling role making a significant difference to the lives of people affected by spinal cord injuries.

Together we’ll be working hard to make sure everyone affected by spinal cord injury has access to the support they deserve; and we are the only spinal cord injury charity in the UK providing specific services to children and young people.

For full details please see our job description.

About us:

At Back Up, we have big ambitions. Over the next few years, we’re going to be transforming the lives of even more people affected by spinal cord injury.

Inclusion is at the heart of everything we do. Please read our Equality, Diversity and Inclusion Policy Statement. We are committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. We particularly welcome applications from those from black, Asian or ethnic minority backgrounds or those with higher level spinal cord injuries.

In 2024 Back Up won The Times and The Sunday Times Spotlight Award for Best place to work for disabled employees. As well as this, Back Up has been voted one of the top ten charities to work for (Third Sector Best Charities 2020). The enthusiastic, inclusive and supportive spirit of our very skilled staff ensure excellence in the services we deliver.

Legacy Marketing and In Memory Manager

Join an amazing charity that makes a difference for the 110,000 adults and children in the UK with a muscle-wasting condition. This is a role where you can really make a difference.

The Legacy Marketing and In Memory Manager is an exciting new role at MDUK, that will sit within the Individual Giving and Legacy Marketing team. You will be responsible for delivering the legacy marketing programme as well as excellent stewardship of Legacy and In Memory supporters. This role will help raise vital income to fund MDUK’s care, support and advocacy services and fund ground-breaking research into treatments for muscle wasting conditions.

About us:

Muscular Dystrophy UK is the charity bringing individuals, families and professionals together to fight muscle-wasting conditions. We bring together more than 60 rare and very rare progressive muscle-weakening and wasting conditions, affecting around 110,000 children and adults in the UK. 

We share expert advice and support to live well now; fund groundbreaking research to understand the different conditions better and lead us to new treatments; work with the NHS towards universal access to specialist health; and together, campaign for people’s rights, better understanding, accessibility, and access to treatments.

Benefits:

We appreciate the range of skills and experience our staff have to offer. In return for your enthusiasm and commitment we commit to actively developing and supporting you. We also offer a range of benefits including pension, life assurance, cycle scheme, health cash plan, financial wellbeing and an employee assistance programme.

Please download the job description to see full role responsibilities.

The country’s leading transport charity, Campaign for Better Transport has worked for more than 50 years to improve transport, tackle climate change and create a more inclusive society. We are looking to appoint a highly motivated and experienced Supporter Engagement Manager to join our dedicated income generation team on a 12-month, fixed-term contract.

The Supporter Engagement Manager will lead the acquisition, retention and development of individual donors through our multi-channel campaigns, ensuring growth in our donor base and engagement with our supporters. You will use data insights to optimise fundraising strategies and enhance the supporter experience.

The successful candidate will have a minimum of two years’ experience in direct marketing and individual giving, with strong copywriting, budgeting and project management skills, and proficiency in CRM systems and data analytics. They will have a good working knowledge of GDPR and IoF Codes of Practice.

Key responsibilities include:

• Planning, managing and executing the delivery of the Supporter Engagement Programme, including supporter acquisition, retention and uplift through all on- and offline direct marketing channels
• Leading fundraising initiatives such as seasonal appeals, matched funding and legacy giving
• Maintaining all supporter records on the database

This is flexible working position, with at least two days per week spent in our London office.

Virtual Fundraising Events Manager
Permanent appointment
Full time (34.5 hours)
Location – Hybrid split between home and our London Office
£35,200 - £39,200 per annum

About us

At Macmillan you'll find talented people working together to do whatever it takes to support people living with cancer. We're going all out to find even better ways to help even more people who need our support. Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions.

About the role

You will lead on the delivery of a portfolio of virtual and DIY fundraising events, including our Facebook Challenges and growing Swim It campaign, with the objective of raising over £6m for people living with cancer.

You will be responsible for recruitment through paid and organic marketing and providing a sector-leading stewardship journey to ensure our supporters feel engaged and inspired from the moment they sign-up, working collaboratively with both internal and external stakeholders to achieve this. You will also be responsible for line management of 1 direct report, supporting them to inspire a high level of performance.

This role does require weekend work (although not at your desk) as you’ll be out and about cheering on our participants. You will be compensated for your weekend work with days in lieu.

Please note, the internal job title for this role is Challenge Events Programme Manager.

About you:

• Experience of delivering multi-channel marketing campaigns or management of complex projects, in line with agreed budgets and schedules
• Demonstrable experience of delivering mass-scale stewardship campaigns
• Experience of using data or insight to understand performance, make decisions and inform plans
• A proactive approach to resolving project blockers, conflict or underperformance
• An ability to build positive relationships with colleagues and external partners, which enable productive collaboration on projects
• Familiarity with leading individuals or groups to deliver a project, campaign or collective goal.

In return, we offer a range of benefits including:

• 25 days holiday plus flexible bank holiday options
• Pension matched up to 7.5%
• 120+ learning and development offers, with access to external professional qualifications
• Flexible working patterns, such as compressed hours, flexibility to work earlier or later around our core working hours of 10am-4pm
• Holiday buying and selling scheme, life insurance, free wills, retail discounts and much more 

Recruitment Process

Application deadline is 23:59 on Thursday 8 May 2025

Interviews will be held w/c 12 May 2025.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed.

So we can support you to be your best during the application or interview process, please contact Macmillan TA Team for advice and reasonable adjustments.

We welcome applications from everyone who meet the criteria and strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Macmillan. Our Equity, Diversity and Inclusion Strategy here along with our internal employee representation body, ‘Our Voice’ and 8 Employee Network groups help us promote fairness and belonging, becoming an engaged and inclusive organisation for all our people. 

Homebased in the North Region of England - Liverpool · Cheshire East · Manchester · Lancashire · East Riding of Yorkshire · North Yorkshire · Newcastle · Northumberland · Durham · Cumbria

We are looking for a proactive self-starter to sit within a high-performing team working to raise awareness of SSAFA’s support in the North Region of England to those in the Armed Forces Community who need it most.

With the ultimate objective being to grow SSAFA’s presence, profile, and identity, the role is responsible for all marcomms activation in the region. The role holder will work to deliver the central Fundraising, Marketing & Communications strategy.

This role reports to the Head of Communications with close alignment with colleagues across the marcomms directorate. The marcomms manager will be responsible for managing marketing campaigns in the North Region of England and promoting SSAFA’s fundraising initiatives and services. You’ll identify the areas of greatest impact and cut through, deliver integrated awareness campaigns and secure media coverage of fundraising events. Crucially, you’ll be able to identify stories which resonate with our target audience and write calls to action.

With a heavy focus on media and PR activity, key to the role is building strong relationships and contacts with relevant stakeholders in your region including media representatives, employees, volunteers, and case study beneficiaries.

About the team

The Communications team is a small but dynamic group of individuals with strong skillsets across Public Relations, Storytelling (case studies) and Internal Communications. The team is a mix of ex-forces and civilians, and they are always sharing knowledge and expertise with each other.

You will work closely across all directorates within SSAFA, with a focus in the North Region of England, to garner information and create compelling marcomms campaigns and activities to raise awareness of SSAFA’s work.

About you

You will be a highly motivated and creative communicator with a proven track record of delivering impactful PR and marketing campaigns. As a natural storyteller with strong media instincts, you will excel at securing high-profile coverage and elevating our brand presence. You will be a confident relationship builder, skilled at engaging stakeholders across the region, from media contacts to volunteers and case study beneficiaries. You will also be able to work independently while staying closely aligned with teams across fundraising and communications, demonstrating proactivity and the ability to manage multiple projects effectively.

About SSAFA

SSAFA, the Armed Forces charity, has been providing practical, emotional, and financial support to our Forces and their families since 1885. SSAFA, is a trusted source of support for the Armed Forces community in their time of need; last year our trained teams of volunteers and employees helped more than 53,000 people in need, including veterans, serving personnel (regulars and reserves) and their families.

SSAFA understands that behind every uniform is a person. We are here for that person and their family – any time they need us, in any way they need us, for as long as they need us.

Diversity and Inclusion at SSAFA

SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.

Closing date: Midnight on Tuesday 13 May 2025.

Interviews: TBC

Prospectus are excited to be working with our client to help them recruit for a Direct Marketing Manager (Retention) to join their team. The group is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies.

Since it was founded in 1963, the organisation has run over 78 fundraising appeals and raised more than £2.4 billion to help save lives and protect livelihoods in disaster-affected communities around the world.

This role is offered on a 3-year fixed contract basis paying a salary of £40,560 per annum with flexible hybrid working arrangements available at their London office.

The Direct Marketing Manager (Retention) is responsible for shaping and delivering new and existing supporter journeys for  individual, community and legacy donors, and leading a programme of improvement across all major contact points between the organisation and the public. They will work closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing materials to provide updates and information on how donations are being spent. They will work with the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail. They will also oversee and support the delivery of materials that support community fundraising in appeals and a light touch legacy marketing programme.

They are looking for someone with demonstrable direct marketing experience with a focus on high volume donor acquisition. They are looking for a candidate with a demonstrable experience of direct marketing techniques such as direct mail, email and SMS. They are looking for someone with a demonstrable track record of developing effective digital and direct marketing strategies, which resulted in significant growth in income and retention of a charity’s individual supporters. The ideal candidate will have excellent knowledge of direct marketing initiatives that have successfully met targets at retaining or reactivating donors and experience of working within the international sector.

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus.

If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you. 

In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon. 

Prospectus are excited to be working with our client to help them recruit for a Direct Marketing Manager (Acquisition) to join their team. The group is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies.

Since it was founded in 1963, the organisation has run over 78 fundraising appeals and raised more than £2.4 billion to help save lives and protect livelihoods in disaster-affected communities around the world.

This role is offered on a permanent contract basis paying a salary of £40,560 per annum with flexible hybrid working arrangements available at their London office.

The Direct Marketing Manager (Acquisition) is responsible for delivering key direct marketing activities during appeals for major disasters or emergencies. The post holder will work closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals. They will work with the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail. They will identify new fundraising channels and ideas for increasing the impact of income generation. The post holder will also lead the benchmarking process of Member Agency fundraising performance following each appeal Period of Joint Action (PJA).

They are looking for someone with demonstrable direct marketing experience with a focus on high volume donor acquisition. They are looking for a candidate with a demonstrable experience of direct marketing techniques such as direct mail, email and SMS. They are looking for someone with a demonstrable track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income. The ideal candidate will have excellent knowledge of direct marketing initiatives in an International Development context and experience of working within the international sector.

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus.

If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you. 

In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon. 

We are looking for a Direct Marketing Fundraising Manager to join an inspiring environmental charity to be responsible for planning and managing a portfolio of products comprising Appeals, Raffle, Lottery and the mailing of the supporter magazine.

This is a hybrid role with 2 days a week in the surrey office.

The Charity
A passionate charity dedicated to paving the way for a new era where people, wildlife and the planet thrive with a strategy focused on mobilising a movement and delivering key legislative reforms. The charity offer a range of benefits including flexible working, learning and development opportunities, a generous 10% pension and an employee assistance programme.

The Role
Work with senior fundraisers and other stakeholders to prepare and deliver direct marketing product strategy, plans, budgets, and presentations to achieve ambitious growth targets.

Be responsible for managing budgets of circa £300K.

Work with fundraising, digital and CRM teams and external suppliers to brief and manage the delivery of direct mail and multi-channel campaigns

Define audience segmentation (supporters and donors), preparing data briefs, campaign setup and reporting, for multi-channel communications

Be responsible for campaigns and communications to cold and warm UK audiences.

The Candidate
Experience of delivering direct marketing strategy for acquisition and retention that is audience-centric, rooted in insight and target driven.

Track record of leading multichannel campaigns, managing the successful delivery of direct mail and collaborating on digital ideally in a charity setting.

Hands-on experience of working with creative agencies, print production houses and mailing service providers to deliver best-in-class collateral and communications

Experience working with data and segmentation, reporting and analysis, to monitor results and act on insights to achieve KPI and income targets.

IMPORTANT NOTE

Please note applications are being reviewed on a rolling basis so do get in touch ASAP to not miss out.

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

This is an exciting new role for our organisation! You’ll have the freedom and autonomy to shape our marketing strategy, working hand-in-hand with our Director and Senior Leadership Team to make a tangible impact in our community.

• Salary: £36,565 - £41,200 per annum (dependent on experience, Full-Time Equivalent)

• Hours: Flexible arrangements! We're open to accommodating everything from 20 hours per week (0.5 FTE) up to full-time - depending upon the candidates needsmark. Hybrid working options available.

• Contract: Permanent

About Us

Sufra is an innovative charity in Northwest London that prevents hunger, fights poverty and builds community.

With the help of our volunteers and partners, we coordinate a network of food banks and community kitchens, as well as a social supermarket and café. These act as a gateway for guests to access more holistic support – including welfare advice, asylum support, volunteering opportunities and our award-winning community garden.

We aim to work with our guests to find solutions to their challenges together, whilst campaigning against the causes of hunger and poverty.

What You’ll Do

Strategy & Execution: Create and drive an innovative individual giving strategy that grows our existing donor base and revenue.

Understanding Our Supporter Base: Dive into our CRM system (Beacon) to understand, profile, and engage with our supporters on a personal level.

Donor Stewardship: Cultivate and nurture relationships with individual donors, including high-net-worth individuals, ensuring they feel valued and connected to our cause.

Campaign Management: Lead dynamic direct marketing campaigns, digital appeals, and social media drives that captivate and convert our supporters into donors.

Data, Budgeting & Reporting: Analyse fundraising performance like a pro, managing budgets and providing insightful reports.

Team Leadership: Inspire a small but passionate team, and getting stuck in to delivery in order to achieve our shared goals.

And More…

• Support our corporate fundraising initiatives.

• Be the face of Sufra at external events and meetings.

• Work closely with the entire team, stepping in wherever needed to propel our charity forward.

Why You’ll Love Working with Us

Health and Wellbeing: Access to a 24/7 Employee Assistance Programme for confidential advice and counselling.

Learning and Development: Annual training budget, plus shadowing opportunities to grow your skills.

Annual Leave: Start with 25 days per year (pro rata) plus bank holidays, gaining an extra day for each year of service (up to 5 additional days).

Pay and Pension: Competitive salaries with regular reviews, plus eligibility for the Nest pension scheme with employer contributions.

Flexibility: Embrace hybrid and flexible working arrangements tailored to your needs.

If you’re an experienced fundraiser with a knack for storytelling and growing an engaged supporter base, we want to hear from you. Join us in driving positive change and making a real difference in Northwest London!

Are you a direct marketing specialist looking for the next move? Why not join our busy, marketing department in an exciting period of growth. We are the UK office of an international Catholic organisation supporting persecuted and suffering Christians worldwide.

Your demonstrable marketing experience will play a key part in the conception, content creation, production, administration and analysis of a busy programme of direct mail appeals, supporting ACN projects around the world. Reporting to the Head of Marketing, you will offer support and creative input to our acquisition, retention, reactivation and conversion programmes as well as collaborating with initiatives across the wider Fundraising and Marketing and Press and Public Affairs teams. Our energetic, creative and professional team look forward to working with someone who shares their drive to deliver increased income, wider reach and quantifiable impact.

This role would suit someone with direct mail experience, looking to grow their skills to be able to manage all aspects of our campaigns.

Are you passionate about marketing and fundraising? If so, we are looking for a marketing expert to help us plan, deliver and optimise the marketing to our most loyal supporters – focusing on Legacy audiences. This role will be instrumental to helping the ongoing success & continued evolution of the marketing and digital tactics for these audiences. 

This Marketing Officer position at Brooke is a pivotal role within the Legacy & Community Engagement team. Legacies are Brooke’s largest single source of voluntary income and fund over half of our international animal welfare work. And it is one of our key fundraising priorities and an integral part of our 5yr fundraising strategy.

Within this role you will help deliver an exciting portfolio of integrated, multi-channel and supporter-centric campaigns that involves all elements of the marketing mix as well as a range of diverse stewardship activities. We are looking for a highly organised individual with great communication skills who will help deliver a range of marketing campaigns and stewardship activity which will acquire new supporters, convert existing Brooke supporters and steward known supporters, with the ultimate goal of increasing the number of supporters who include a gift to Brooke in their Will.

About you
This is a varied role which requires a solid foundation in integrated marketing & stewardship delivery.

We are an ambitious international animal welfare charity and in order to thrive, you will need to be independent, well organised, hands-on, unflappable, creative, analytical, data-driven, focused on results, demonstrate attention to detail and be able to prioritise your work.

This is an exciting opportunity for someone with stewardship & marketing experience who also has a flair for building relationships with a diverse range of internal and external stakeholders. Being a good team player is key to working collaboratively as part of the Legacy and Community Engagement team and wider Fundraising Directorate.

You will have excellent written and verbal communication skills. And you will have excellent organisation skills and the ability to prioritise work effectively to meet targets and deadlines.  You will have a proactive approach and be willing to travel or work unsocial hours on occasion.

You will be joining a friendly and passionate Legacy and Community Engagement team at a really exciting time for Brooke.

If you are interested in the role and meet the criteria, we will look forward to hearing from you.

At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke.

We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you.

We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible.

We will be holding first-round interviews w/c 19th May 2025

Paid Digital Marketing Manager – Membership
Reference: APR20256193
Location: Flexible in UK
Salary: £33,027.00 - £35,259.00 Per Annum, Pro Rata
Contract: 12 Months
Hours: Part-Time, 30 hours per week

Are you an experienced paid digital expert who is also passionate about nature? We're looking for someone to join our membership marketing team and deliver income-generating recruitment campaigns.

You will have proven expertise of managing the delivery of paid search, social and display advertising using a range of targeting techniques including macro demographic and internet-based targeting, as well as micro audience segmentation-based targeting and re targeting techniques. You will manage the media agency at delivery level to ensure this activity is planned and monitored closely and optimised regularly to maximise impact and ROI.

You will also work alongside direct marketing managers to integrate with paid offline and DM/EM campaigns and with the website team to optimise conversion across the join journey.

Essential skills, knowledge and experience:

• Experience in planning and running effective digital advertising campaigns across PPC, Paid Social and Display
• Ability to demonstrate a comprehensive understanding of digital marketing techniques within the media, targeting and creative areas of the role
• Experience in optimizing landing pages / sign-up journeys to improve the conversion rate/value from paid digital campaigns.
• Expertise in working with tracking, measurement and analytic tools used in paid digital media, including systems and software to support this
• Budget management of significant >£500k annual paid digital media budgets
• A good instinct for messages and creative that will drive conversion and income.
• Experience of working in a charity/fundraising team with an understanding of fundraising compliance would be an advantage.

Additional information

• This is a fixed term 12 month contract, for 30 hours per week, which can be worked across 4 of 5 days per week.
• You will work mainly from home so a strong internet connection is essential.
• Occasional travel to an RSPB office for team meetings may be required.

Closing date: 23:59, Sunday, 11th May 2025
We are looking to conduct interviews for this position on 20/21 May.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

The RSPB is an equal opportunities employer. We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application.

This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

As part of this application you will be asked to provide a copy of your CV and complete a short form. You will have the opportunity to explain how you meet the criteria set above in the cover letter section of the application form. Contact us to discuss any additional support you may need to complete your application.

No agencies please.

Are you passionate about making a tangible difference in your community through innovative digital strategies?
 
Marketing Manager (Digital Fundraising Focus)
Salary: Circa £36,500 - £41,200
Charity: Community based
Hours: 5 days (1FTE) or 4 days (.8FTE) per week (flexible arrangements available)
Contract: Permanent
Location: Hybrid (London Borough of Brent and homeworking)
 
As the Marketing Manager you will lead this charity’s individual donor engagement, acquisition, and retention, aligning with fundraising targets. This role is ideal for an experienced Marketing Manager who resonates with their mission. The role focuses on developing digital marketing and donor management systems, providing strategic oversight of external communications.
 
Key Responsibilities

• Digital Marketing: Develop and implement a ‘test and learn’ digital marketing strategy targeting individual donors. Manage the CRM system for tracking and profiling supporters. Lead digital marketing campaigns, ensuring compliance with data protection regulations.
• Wider Marketing: Support broader marketing campaigns, establish media relationships, and promote digital and in-person events. Collaborate across teams to align digital marketing initiatives with organisational goals.
• Donor Engagement: Enhance donor engagement strategies to maximise retention and growth. Develop personalised communication plans and follow-up procedures.
• Content Strategy: Create and implement content strategies that align with their mission and resonate with the target audience. Oversee the development of digital and print materials.
• Performance Metrics: Monitor and report on the effectiveness of marketing campaigns, using insights to optimise strategies.

Person Specification

• Proven experience in digital marketing and fundraising.
• Planning, organisational, and people skills.
• Proficiency in CRM systems, email marketing (Mailchimp), social media management, and data compliance (GDPR).
• Ability to craft emotionally resonant messaging and manage content calendars.
• Exceptional analytical skills with a track record of using data to drive marketing decisions.
• Project management skills, with the ability to manage multiple projects simultaneously.
• Candidates from outside the non-profit sector are welcome, provided they demonstrate relevant skills and experience

Looking for your next big challenge? Want to see your ideas come to life? This could be it. Apply now.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.

Digital Marketing Manager - Maternity Cover

Contract: Fixed Term Contract, Full Time, 35 hours per week

Location: London, UK subject to the right to work.

UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.

*60/40 hybrid working at WaterAid is currently defined as: 60% of an employee’s time in a location of their choice, 40% face to face, defined as in the London office, at conferences or at stakeholder meetings or other location as relevant for the proper performance of the duties of the role. 

Salary: £43,668 - £45,851 dependent on experience, per year with excellent benefits.

About WaterAid

Want to use your skills in digital marketing to play a vital role in making clean water, decent toilets and good hygiene for everyone everywhere?

We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference.

Join WaterAid as Digital Marketing Manager to change normal for millions of people so they can unlock their potential, break free from poverty and change their lives for good.

About the Team

The WaterAid Supporter Marketing team plays a pivotal role in shaping the dialogue with our supporters, defining and facilitating their crucial contribution to driving our mission forward – ensuring everyone, everywhere has access to clean water, decent toilets and good hygiene.

About the Role

As our Digital Marketing Manager, you will find creative ways of building WaterAid’s online presence primarily through paid media channels.

In this role, you will take direct responsibility for developing and implementing key campaign and project strategies as well as identifying opportunities for growth within the digital programme.

You’ll also: 

• Accountable for planning and executing integrated campaigns that combine digital and offline marketing channels to deliver cohesive, measurable results aligned with overall marketing objectives.
• Responsible for budget management and reporting on income and expenditure.
• Work with external creative and media partners on projects within agreed budgets.
• Devise and execute a continuous programme of content optimisation and testing through a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns.

Requirements

You have a track record in and passion for digital marketing, with experience in paid digital media planning, buying and budget management.

To be successful, you’ll need: 

• Experience working on integrated digital marketing campaigns and strategies.

• Hands-on experience managing creative agencies to develop content and assets for paid digital campaigns.

• Experience in building and managing marketing campaigns on social platforms (including Facebook, Instagram, TikTok and LinkedIn), Google Ad campaign types and programmatic advertising, taking decisions, testing and publishing without supervision.
• The ability to analyse user experience data with CRO testing, conduct A/B tests, optimise conversion funnels, improve user experience working with our Digital Product team to implement changes
• Excellent stakeholder management skills and strong communications skills, both written and verbal.
• Lead on the management and development of our ecommerce sites (Shop for life and Store). Working with agencies and wider teams to ensure consistent updates and optimisations, creating and executing data -driven campaigns to maximise conversions and deliver growth.
• Knowledge of a range of measuring tools (including GA4) and the ability to understand and translate data and analytics into insight that can be understood and applied by wider teams.

Although not essential, we also prefer you to have:

• Familiarity with owned, earned, and shared media.

• Experience creating and pitching business plans.

• Drupal website management and use of CMS.

Closing Date: Applications will close at 12pm UK time on Monday 6 May 2025. Availability for interview is required week commencing 12 May 2025.

How to Apply: Click ‘Apply’ to complete the pre-screening questions and upload your CV and an essential cover letter.

*Please indicate in the summary the relevant skills and experience you bring that makes you an ideal candidate for this role. 

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre-employment screening: To apply for this post, you must be able to demonstrate your eligibility to work in the UK. All our vacancies require a basic Disclosure and Barring Service (DBS) check to comply with our Safer Recruitment policy.

Benefits

Our Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• We offer a generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangement
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Our Commitment:

Our People Promise:

We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have.  We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal opportunities:

We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.

Safeguarding:

We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.