Direct Marketing Manager Jobs in United Kingdom
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
The Individual Giving Manager will play a vital role in fundraising activities to support our mission of providing care and support to children with life-limiting conditions and their families. As the Individual Giving Manager, you will be responsible for developing and implementing strategies to engage individual donors and supporters, cultivating meaningful relationships, and maximising their financial contributions.
At Haven House the focus within the Income Generation and Marketing Team is to put the supporter and donor at the centre of everything we do, ensuring they feel inspired by our work and the children and families we support; engaged and committed to our cause and ultimately make a commitment to do something amazing.
The person who gets this amazing job will need to have lots of energy and be full of ideas as we want someone who will bring fresh ideas into the mix and the personal drive to execute them. We want someone to join us who loves being part of a hardworking and collaborative team.
The client requests no contact from agencies or media sales.
Education for Health are a leading healthcare charity providing clinically rigorous training and education to healthcare professionals across both NHS and non NHS settings. We are recruiting a Marketing Manager to help develop our market positioning to maintain existing relationships and unlock new ones.
The Marketing Manager will use their experience, ideas, and knowledge of marketing to lead Education for Health’s Marketing and Communications function to fulfil our business plan, supporting healthcare professionals to improve health outcomes.
Job overview
To support the Director of Customer Solutions and the sales team to sustainably grow income in line with the organisation’s strategy. Brings focus and energy to marketing, promoting the charities brand identity, ambitions, products and services.
Our hybrid model would require you to be in our Wellesbourne - Warwickshire office on Wednesday and Thursday each week. We offer 25 days holiday per year (pro rata'd) plus bank holidays.
If you don't tick all the boxes above but still feel you would be great in this role, please still apply.
To apply, please send your up to date CV and a cover letter explaining how your background and experience would fit with our requirements via the apply button. For further information, please see the information pack attached.
Closing date: 31st May 2024.
We reserve the right to withdraw the vacancy earlier if we receive a high number of applicants. Initial conversations w/c 3rd June.
Interviews will take place on in our offices in Wellesbourne, Warwickshire on 19th June 2024.
To apply, please send your up-to-date CV and a cover letter explaining how your background and experience would fit with our requirements to. For further information, please see the information pack attached to this advert
Whether it’s our pilots, fire crew or charity team, every member of our workforce has a vital part in providing London with our service. London’s Air Ambulance Charity offers a hybrid way of working with central London offices, continuous professional development, wellbeing packages and family friendly employment policies.
This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.
Who are we looking for?
You will be a determined and passionate individual who wants to make a real difference to critically injured patients in London. You will have experience in developing and delivering robust supporter engagement, acquisition and retention campaigns.
The purpose of the Senior Direct Marketing Officer’s role is to deliver and evolve the acquisition and retention strategy, inspiring the people of London to become long-term supporters of the Charity.
Working closely with the Senior Direct Marketing Manager, you will manage campaign activity, from briefing through to execution, as well as identifying opportunities for improvement within the programme, particularly with regards to retention and delivery of the supporter journey.
You will be responsible for multi-channel donor acquisition, retention, upgrade and cross-sell campaigns across digital channels, print, telephone and provide occasional support to our successful Face to Face programme. You will take ownership of the delivery of our supporter journey for our regular donors, cash, lottery and raffle players – with huge scope to make a big impact in this area.
The role is offered on a full time, permanent basis. Although the post is based at Mansell Street, LAA offers a hybrid working arrangement.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
We’re Anthony Nolan. We’re here to uncover the answers inside us. Answers for people with blood cancer and blood disorders. Answers that will not only improve lives today but save them tomorrow.
By uniting people and science, we’re growing our world-leading stem cell register, so everyone who needs a transplant, can find their lifesaving match. We’re currently giving four people a day another chance to live.
Driven by patients, backed by stem cell donors, and powered by science, we won’t stop until we’ve unlocked the cures, treatments and transplants that will transform the future for more patients. And together, we can reach the remarkable day where every patient who needs us can not only survive, but thrive.
If you're inspired by this vision, and feel you have the skills and experience we need to help achieve it, we'd love you to join our lifesaving team.
We are looking for a Legacy Marketing Manager to join our Fundraising team.
Title: Legacy Marketing Manager
Salary: £40,000 to £43,000 per annum
Contract: Permanent (full-time)
Hours: 35 per week (standard Anthony Nolan working hours)
Location: Hybrid, with head office in Hampstead, London
Key responsibilities
These include but are not limited to:
- Develop and manage our legacy fundraising, setting and achieving agreed targets to help us to grow our long-term legacy income.
- Plan, develop and implement high impact, audience-centric legacy marketing campaigns to attract new legacy pledgers, considerers and enquirers. This includes activity across a range of channels from social media, digital, telemarketing, direct mail and events.
- Develop and implement compelling supporter journeys to effectively steward potential legators.
- Ensure that all legacy marketing campaigns are managed efficiently and effectively.
- Track, report and benchmark results to inform decision making for future activity.
- Overall management of our annual legacy income; management of our legacy administration, including overseeing the external legacy admin support.
- Build and maintain sustainable, constructive relationships with colleagues and key external suppliers. Provide internal resources for learning about legacies, to aid awareness.
- Collaborate to ensure integrated planning for legacy marketing with the wider teams: Individual Giving, other fundraising teams, the register team, marketing and content along with other colleagues to identify sustainable ways to deliver our Fundraising strategy.
Essential attributes:
- Experience of creating and managing large scale, multi-channel, audience-centric and insight-led response-driving fundraising or marketing campaigns
- Demonstrable track record of achieving legacy fundraising success through integrated communications to individual supporters, with experience of effective supporter stewardship to drive loyalty
- A track record of developing and meeting targets within budget
- A working understanding of legacies and the legacy administration process and experience of working with solicitors and online will writing partners.
- Experience of producing financial analysis to improve lifetime value, including detailed income and expenditure budgets and reforecasts
- Excellent written and verbal communication skills and project management skills
- Confident use of Microsoft Teams, Microsoft Office, Excel and First Class.
- Ability to understand, interpret and review plans based on complex information and situations
What’s in it for you?
- A competitive salary
- 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme
- A stimulating work environment full of opportunities to learn and develop
- Life Assurance of four times annual salary
- Travel season ticket loan, Cycle to work Scheme
- And more! (further details on our Life at Anthony Nolan page)
Please check out the full job description (attached here and on our site when you click to apply), and you can read more about what to expect on the "Our recruitment process" page of our career site.
We will be selecting candidates for interview on a rolling basis, so please submit your application as early as possible in advance of the closing date.
Release your remarkable, join our team and give someone another chance to live.
Anthony Nolan is a Disability Confident Committed and Living Wage accredited employer.
All applicants must be able to demonstrate the right to work in the UK.
The client requests no contact from agencies or media sales.
Are you ready to make a tangible impact on the lives of critically injured patients in London? With ambitious targets ahead, including raising an additional £15 million. If you're passionate about inspiring others and enjoy a cooperative environment, then this role might be for you.
As the Direct Marketing Officer, you'll play a pivotal role in supporting the development, management, and optimisation of this Lottery and Regular Giving programmes through Face to Face fundraising. This diverse role will see you collaborating with a team of face-to-face fundraisers, external agencies, and internal stakeholders.
Job title: Direct Marketing Officer
Charity cause: Health
Salary: £31,300 to £36,500
Location: London with a hybrid working policy
Key Responsibilities:
- Collaborate with Direct Marketing Manager to oversee Face to Face fundraising campaigns
- Develop and implement strategic plans for Direct Dialogue fundraising
- Provide engaging training sessions for fundraisers, ensuring they're knowledgeable and passionate about our cause
- Monitor the performance of fundraisers and external suppliers, ensuring compliance with regulations and contractual obligations.
- Manage invoices, stock, and website content related to Face to Face Fundraising, ensuring smooth operations at all times.
They are looking for someone with:
- Experience working with in a fundraising department, ideally within Individual Giving.
- Experience in project planning and implementation.
- Strong interpersonal and communication skills.
- Planning and implementing projects or campaigns.
- Inspiring and motivating others to achieve targets.
- Managing and presenting data using MS Excel.
If you're passionate about inspiring others and making a real difference, apply now.
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
We are thrilled to be partnering with a well-known homelessness charity to support the recruitment of a new Senior Direct Marketing Officer, within the Acquisition team.
What’s on offer:
- A competitive Salary - £35,000-£39,000 (Depending on experience)
- Hybrid Working, with 2 days per week in the London office
- Full-time 35 hours per week
- Excellent benefits, including Private Medical Insurance
The successful candidate will be responsible for increasing income by strategically developing, implementing, managing and analysing campaigns to recruit new donors through a variety of different media channels, ensuring that messages are on brand and reflect the charity’s benefactors authentically.
This role requires in-depth knowledge and management of a number of different channels including; DRTV, press, inserts, outdoor & digital. This role will also build strong relationships with internal contacts and a number of agencies, and external partners to create innovative and engaging propositions which maximise lifetime value.
If you’re a Direct Marketing professional with a creative flair and passionate about ending homelessness, this could be the role for you!
We’re looking for the following skills and experience:
· Demonstrable experience of working in a busy direct marketing environment, working to tight deadlines
· Experience of writing fundraising or direct marketing copy
· Proven experience of DM campaign management, including developing new creative approaches, and working closely with agency partners and suppliers.
· Strong working knowledge of direct marketing techniques and mechanics, especially within DRTV or print based channels.
· Experience of managing expenditure budgets and a diverse number of recruitment channels.
· Previous charity experience is advantageous, but by no means essential.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Senior Fundraising and Marketing Manager
Are you passionate about making a difference?
Do you love devising new and innovative fundraising strategies to achieve goal after goal?
Have you got experience within the Charity sector at a senior level, with a proven track record of strategic thinking and leadership? Then this is the job for you!
Beechwood Cancer Care is currently seeking an experienced and dynamic Fundraising & Marketing Manager to join our friendly Team.
Key responsibilities:
- Forging impactful community and corporate level relationships
- Initiating and executing successfully innovative fundraising campaigns and events to drive growth in aid of the Charity’s mission
- Overseeing all aspects of the Charity’s fundraising and marketing, from grant applications and donor relations, to CRM systems and digital marketing
If you’d like to join us in driving impactful initiatives for local cancer care, download the full job description and get in touch now!
N.B. There will be a presentation and short written exercise as part of the recruitment process.
Candidates can apply via the application form on the Charity's website or by submitting a CV and supporting statement demonstrating their suitability for the role.
Any CV's submitted without a supporting statement will not be considered.
Supporting those affected by cancer, grief and bereavement.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
London’s Air Ambulance Charity continues to develop a supportive and enabling environment that gets the best out of our people. We promote a culture of progression and professional advancement offering a range of learning and development opportunities. In addition we offer flexible working options, wellbeing packages and family friendly employment policies.
It’s an exciting time at the Charity – we have over 125,000 supporters who support our work through regular giving and lottery, and we actively recruit around 40,000 new Lottery players and Regular Givers each year.
This role supports the development, management and optimisation of our Lottery and Regular Giving programmes through Face to Face fundraising. You’ll be working with our fantastic face to face fundraisers cultivating our relationships with our external agency partners as well as supporting training, day-to-day management and monitoring of third-party fundraisers.
If you’re passionate about inspiring and motivating others, have experience of managing projects, training programmes or campaigns and enjoy working with a broad range of stakeholders and agency partners, then this is the role for you!
Apply today or contact us for more information.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Job summary:
Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.
We understand the power data has to accelerate research and maximise impact and we are determined to be truly evidence based in everything we do.
We are building a loyal and engaged community whose support will help us to fight brain tumours on all fronts; through research, support and campaigning, to save lives and improve quality of life — and this is where you come in. We need you, a talented marketing insight specialist to help us develop and deliver our strategy.
Who we’re looking for:
A rare breed of marketer/fundraiser and data analyst, with the unique ability to analyse and interpret data, you’ll be able to tell the insight stories needed to drive and evolve campaigns and develop new products.
You’ll have a natural curiosity to explore and interrogate all the data points available to us (both on and offline), being able to clearly communicate to non-technical colleagues at all levels.
You’ll have experience of working either as part of a marketing team or directly with marketers or fundraisers, and be able to pro-actively provide insights that deliver real change.
And you’ll work your socks off, because you know that #ACureCantWait
Key accountabilities:
Use insight and analysis to inform and guide the Fundraising and CX team:
· Work with the Head of CX to manage all campaign analysis and insight projects and ensure that interpretations of the findings and insights are delivered to the appropriate stakeholders in order to inform and drive future performance and strategies
· Manage the analysis of fundraising campaigns and products, working closely with the relevant fundraising teams to identify key learning and make recommendations for future activity
· Build dashboards and ways of visualising data that fundraisers can use on a daily basis to track, report on and optimise their campaigns
· Work with others across the CX team to report against testing schedules and strategies
· Run segmentations as required for fundraising teams
· Ensure that completed insight is effectively disseminated to internal customers and that they understand and use it
· Work with the Head of CX to guide, plan and implement market research as required
· Work with the management team to ensure reporting, performance and insight is made available across the organisation for all key channels and activities eg website, CX journeys, email etc
· Stay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current email best practice in the industry.
You’ll be a great fit if:
We encourage you to apply to the role even if you do not meet all of the criteria.
Experience:
· Relevant experience of running (design and implementation) both qualitative and quantitative insight projects
· Able to communicate technical issues in a clear positive way at appropriate level
· Working with personas and data segmentations for campaigns
· Manipulating and interpreting large sets of data according to client requirements
· Using insight to aid product development as well as campaign strategy/implementation
· Project management
· Charity experience would be an advantage
· Experience in working with SalesForce and/or SalesForce Marketing Cloud
· Understanding of the structure of databases and their implementation
Knowledge, Skills & Abilities:
· Sound understanding of direct marketing practices
· Microsoft Excel (Advanced)
· BI visualisation software—eg Microsoft Power BI
· Digital automation and CX software – eg SalesForce Marketing Cloud Interactive Studio, PeopleStage, Pardot etc
· Familiarity with analytical and database tools
· Hands on experience with content management systems
· Advanced use of an ESP – such as Marketing Cloud, DotDigital or similar
· Market research tools – eg Alchemer or SurveyMonkey
· Analytical thinker with the ability to interpret complex information
· Excellent communication skills with a high attention to detail
· Strong project management, prioritising and organisational skills with the ability to work under tight deadlines
*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.
What we’d like to give you:
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.
Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: C. £32,960 (dependent on level)
Our amazing benefits:
· 25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service
· Celebrate your work anniversary in true Charity style
· Occupational Sick Pay
· Hybrid working
· Flexible working
· Charity pension
· 1 day life leave per year to celebrate a special moment of your choice
· Wellbeing support including professional counselling
· A personalised on-boarding programme
· Cycle to Work Scheme
· Perkbox – our team discount portal
· Health care vouchers
*Some of these benefits are non-contractual and are subject to change
Diversity & Inclusion:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.
You can find out more about what we’re doing to become a diverse organisation here.
Eligibility to work:
Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.
How to apply to our team:
Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours.
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please email us.
Advert close date: 27 May 2024
First interview date and location: TBC over Zoom
Second interview date and location: TBC at our office in Fleet
The post holder will also:
· Contribute to achieving the objectives of The Brain Tumour Charity
· Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
· Undertake any additional and ad hoc tasks as required
· Participate in team meetings and other meetings as required
· Monitor and evaluate activities and provide written reports
· Represent The Charity at external events in a professional manner
· Work within an equal opportunities framework
· Adhere to all The Charity’s policies, procedures and working
· Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Role description, April 2024
Reports to: Director of Communications and Marketing
Direct reports: None
Role Summary
This exciting role will enable Alcohol Change UK to reach millions of people across the UK with key messages about alcohol and alcohol harm, delivered through print, online, and broadcast media engagement tactics. With a high level of existing press interest in our work and campaigns (including our flagship Dry January® campaign), this is an exciting moment as we look to develop our proactive media engagement and share reframed stories about alcohol which resonate with a huge audience. Your work will drive significant awareness of our organisation, and ultimately enable millions of people to transform their relationship with alcohol.
Key Tasks and Responsibilities
Media engagement
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Manage the organisation’s media inbox and phone line, handling enquiries from journalists and providing responses in a timely manner
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Provide regular out of hours media cover on a rota basis (scaling depending on busier campaign periods, shared fairly with others and TOIL provided for hours worked)
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Develop public media statements and quotes across the whole spectrum of Alcohol Change UK’s work, issuing to press both reactively and proactively
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Provide ongoing development of our key lines library, regularly reviewing responses we have on file for a range of topics
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Support Alcohol Change UK spokespeople (Chief Executive, Directors and others) prepare for interviews: developing tailored briefings ahead of opportunities, providing a sounding board to rehearse key lines when required and giving feedback on appearances to support ongoing development
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Manage our media database and reporting tools, providing regular condensed reports for the Director of Communications and Marketing/CEO/Board and develop insights-gathering to better inform our media engagement strategy
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With the Director of Communications and Marketing, play a key role in media crisis management, escalating issues as appropriate, suggesting solutions and developing organisational responses to sensitive situations
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Support the deployment of Alcohol Change UK voices, working closely with the Engagement Team to identify Community Champions, Ambassadors and others who are happy to be supported to share their experiences of alcohol and alcohol harm with the media
Developing a new proactive media strategy
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Plan and deliver a new strategy for generating proactive media coverage, where Alcohol Change UK’s research, campaigns, parliamentary and wider activity connect with larger audiences in a strategic way
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Working closely with teams across the organisation, craft compelling media plans and press releases to generate coverage of our work
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Bring fresh energy to opportunity spotting, securing opinion pieces, expert comment, letters to editors and other ‘newsjacking’ content – particularly on ‘culture change’ topics such as sober shaming and stigma
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Manage relationships with key journalists in our sector, exploring opportunities for partnerships and exclusives
Campaign media activity
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Particularly for our flagship Dry January® campaign, and with the support of the Director of Communications and Marketing, develop media support briefs for external media agencies, when required
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Develop fresh strategies and media angles for annual campaigns (Dry January®, Sober Spring, Alcohol Awareness Week) to keep activity engaging for public and returning audiences
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Think creatively to craft media strategies which are tailored to reach segmented audience groups, aligning with targets for individual campaigns to reach under-served communities
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Provide detailed campaign media evaluations, insights and learning reports
Other
You will also be expected to:
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Work closely with colleagues across the charity to support their work and to act as ‘one team’
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Contribute actively and positively to charity-wide strategies
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Continually develop your knowledge of alcohol harm and solutions to it
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Act as a positive ambassador for Alcohol Change UK at all times
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Know, embrace and actively uphold the values of Alcohol Change UK at all times
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Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
We are Alcohol Change UK. We work for a society that is free from the harm caused by alcohol.
The client requests no contact from agencies or media sales.
Prospectus are delighted to be helping London’s Air Ambulance, the charity that provides advanced trauma care across the capital in their search for a Direct Marketing Officer. They operate a helicopter and rapid response vehicle service 24 hours a day, 365 days a year, carrying out critical care procedures at the scene. A global leader of rapid response and critical care, they bring the hospital to the roadside to ensure that seriously injured people receive urgent treatment immediately.
The Direct Marketing Officer will support the development, management, and optimisation of London’s Air Ambulance Lottery and Regular Giving programs which has phenomenal success via face-to-face fundraising. An exciting opportunity which will see the successful candidate working closely with the Operations Team, paramedics, doctors, and pilots to develop and deliver training to face-to-face fundraisers that brings the work of London’s Air Ambulance to life. The post holder will also work closely with external agency partners, as well as internal stakeholders and various teams within the charity.
The successful candidate will thrive on collaborative work, excel in presenting compelling narratives which inspire other fundraisers to do the same. An analytical mindset is essential, along with the ability to grasp facts and data to manage projects effectively. This role is the vital link between key internal charity stakeholders and external fundraisers, trainers, and account managers and therefore a thorough understanding of the sector and or campaign management via a similar role within the charity or private sector will be key.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome candidates from a diverse range of backgrounds. Please let us know if we can help you with the application process in any way. We are more than happy to make any reasonable adjustments to enable all interested candidates to apply. If you have any disability and would like assistance with completing an application then please contact Jessica Stoddart at Prospectus.
If you are interested in applying to this position, please submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call and/or meeting to brief you on the role. You’ll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This post is restricted to women only as a genuine occupational requirement under Schedule 9 of the Equality Act 2010. We are looking for someone to join our award winning team as a Business Manager, responsible for
§ Manage and lead the development and implementation of MfM Business leading on Coporate and Communiting fundraising and relationships
§ Representing MfM at a senior and strategic level with external partners.
§ Support and build strategic direction for MFM.
§ Deputise for the CEO
§ Work as a member of the Senior Leadership Team to develop, grow and sustain MfM.
§ Communicating and liaising with the internal staff/volunteer team and external agencies and services to include liaising with other mental health/ maternity care service providers and VCSE organisations.
§ Delivering training sessions for staff and volunteer, sessional workers and placements.
§ Preparing and implementing a Marketing and Communications strategy and publicise MfM service across Bristol, North Somerset and South Gloucestershire.
§ Demonstrate an ability to empathise, encourage and support women towards recovery.
§ Promote Mothers for Mothers services to women during activities, as appropriate.
§ Collect and collate data, arrange for completion of monitoring and evaluation forms. Write timely reports giving feedback on the services for the CEO and for project funders.
§ Work in close collaboration with Mothers for Mothers colleagues in the business development to act in the best interests of Mothers for Mothers at all times.
Supported families affected by maternal/perinatal mental illness (PMH) across Bristol, South Gloucestershire and North Somerset
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This posts is restricted to women only as a genuine occupational requirement under Schedule 9 of the Equality Act 2010. We are looking for someone with a Lived Experience of Maternal Mental illness or emotional wellbeing needs to joins our award winning team as our Operations Manager. Responsible for
§ To provide operational leadership, management, performance review, maintain quality, monitoring, improve ways of working, develop staff and lead the development and implementation of the MfM Services for the benefit of our clients.
§ Representing MfM at a senior and strategic level with external partners.
§ Support and build strategic direction for MFM.
§ Deputise for the CEO and to ensure that current and future operations continue on a sustainable and viable basis and can evidence positive outcomes and value
§ Work as a member of the Senior Leadership Team to develop, grow and sustain MfM.
§ Managing the office and the staff team and any of their direct reports to include volunteers, sessional workers and placement students.
§ Manage and develop the Volunteer Program.
§ Communicating and liaising with the internal staff/volunteer team and external agencies and services to include liaising with other mental health/ maternity care service providers and VCSE organisations to cross-refer.
§ Delivering training sessions for staff and volunteer, sessional workers and placements.
§ Managing regular Co-ordinators meetings
§ Offering quarterly management supervision to staff team.
§ Offering regular management supervision group for volunteers.
§ Assist with the co-ordinating of supervision arrangements for the Staff team and placement students.
§ Publicise service across Bristol, North Somerset and South Gloucestershire
§ Demonstrate an ability to empathise, encourage and support women towards recovery.
§ Promote MfM services to women during activities, as appropriate.
§ Collect and collate data, arrange for completion of monitoring and evaluation forms. Write timely reports giving feedback on the services for the CEO and for project funders.
§ Work in close collaboration with MfM colleagues in the development of the services to act in the best interests of MfM at all times.
§ Triage and manage the waiting lists for the services.
§ Supporting women as required within project work.
Supported families affected by maternal/perinatal mental illness (PMH) across Bristol, South Gloucestershire and North Somerset
The client requests no contact from agencies or media sales.