Direct marketing officer acquisition jobs

About The Role

As Welcome Manager, you’ll join a newly shaped Individual Giving team at the Royal British Legion in a role that sits right at the centre of supporter engagement. You’ll be responsible for delivering high quality welcome journeys and campaigns that introduce new supporters to RBL in a compelling, engaging and well-timed way. Working across acquisition and development, you’ll help create a seamless supporter experience that builds long term engagement from the very first interaction. This is a role for someone who enjoys combining creativity, planning and audience insight to deliver campaigns that genuinely perform.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Working closely with the Senior Welcome Manager, internal teams and agency partners, you’ll take ownership of delivering multi-channel communications that are strategically aligned, insight led and commercially focused. You’ll be managing multiple campaigns and projects at pace, ensuring activity is effectively planned, delivered on time and continuously optimised through testing, reporting and performance analysis. You’ll also play an important role in building strong relationships across fundraising, particularly with data, planning and product strategy teams, helping to ensure campaigns are connected, targeted and delivering the best possible supporter experience.

We’re looking for someone with experience delivering supporter journeys or large-scale marketing campaigns within a fundraising or customer focused environment, who is confident managing stakeholders and working collaboratively across complex teams. You’ll need strong organisational skills, an eye for detail and the ability to balance creativity with process and performance. This role would suit someone who enjoys working in a fast moving environment, is confident using audience insight and campaign data to shape activity, and wants to be part of a team focused on building smarter, more effective supporter communications.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

We are looking for a Direct Marketing Officer to join our growing Individual Giving team at Samaritans. This role will assist in the creation, management and implementation of key campaigns and projects to recruit and retain supporters maximising loyalty and lifetime value.​

A valued member of the team – you’ll also contribute to individual giving projects while supporting larger, strategic initiatives led by the 2 x Senior Direct Marketing Officers in the team.

This is a brilliant time to join the IG team at Samaritans as we continue to drive forwards our ambitious plans to enable us to be there for all those who need us.We’re progressing some exciting new projects and you’ll have the opportunity to develop a variety of skills and knowledge.​

We are a supportive, creative, and ambitious team. We empower each other to achieve great things, and we’d love to have you join Samaritans and help us continue to succeed.​

​Contract​

• £33,000 to £34,000 per annum plus benefits
• Full Time (35hrs per week)
• Permanent
• Hybrid working - Meeting in person and working collaboratively are things we value. This role is linked to our Ewell (Surrey) office with a blend of home working and office working.
• In-person working - at present, the team meet in the office 1-2 times per month.
• We are passionate about flexible working, talk to us about your preferences​​

About the role​

You’ll manage a portfolio of business-as-usual (BAU) campaigns while supporting wider strategic activity, helping to maximise supporter lifetime value and grow income. This is an exciting opportunity to work across a variety of channels and collaborate with teams and agencies to deliver impactful campaigns.​

What you’ll do​

• Deliver end-to-end individual giving campaigns across channels such as direct mail, email, telemarketing, DRTV, face-to-face and digital acquisition (PPC and meta)
• Plan, execute and optimise campaigns, including segmentation, creative development, production and analysis
• Monitor performance and produce regular reporting, ensuring campaigns meet income and budget targets
• Work with internal teams and external agencies to deliver high-quality, compliant campaigns
• Support donor stewardship by ensuring timely and effective supporter thanking
• Contribute to campaign reviews and continuous improvement
• Help develop long-term strategies for individual giving and supporter growth
• Manage suppliers and agencies to ensure delivery on time and within budget​

About you​

You’re a proactive and detail-oriented campaign manager with a passion for delivering great supporter experiences. You enjoy working collaboratively and using data to inform decisions and improve performance.

You’re comfortable managing multiple projects and building strong relationships with both internal stakeholders and external partners.​

What you will bring:​

• Experience delivering individual giving or fundraising campaigns (multi-channel experience preferred)
• Strong organisational and project management skills
• Confidence using data and insights to inform campaign decisions
• Excellent communication skills, including copywriting and proofreading
• Experience working with agencies and external suppliers
• Collaborative approach and ability to manage competing priorities​

​Full outline in the Job description file below. ​

Why Samaritans?​

At Samaritans, people matter deeply. We know that meaningful impact starts with how we support each other.​

We are committed to creating an inclusive, supportive and flexible workplace where everyone can thrive. We value diversity of thought, background and lived experience, and we actively encourage applications from people from all communities.​

Every person at Samaritans plays a role in helping fewer people die by suicide. If you are motivated by purpose, compassion and the opportunity to make a lasting difference, we would love to hear from you.​​

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available below. You can also visit our careers website to access this.​

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans. 

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To Apply​

If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions and to upload your CV.

Please note the application questions have a 300word limit for each answer.

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At Samaritans, human connection is at the heart of everything we do. 

We do not use AI at any stage during the selection process. Your application will always be carefully reviewed by the recruiting manager or a member of the Talent Attraction Team. 

We kindly ask that you avoid using AI tools to generate your application or interview answers. We want to hear your own ideas, insights, and writing style so your unique strengths can shine through. We recognise that some candidates may use assistive technology or tools to help with accessibility, structure or grammar. 

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All applicants will receive notification of the outcome of their application, at the appropriate time.​

Applications close at 9am Thursday 18th June. 

We'll be reviewing applications as they come in and inviting candidates to interview throughout the process, so we encourage you to apply as soon as possible.​ We reserve the right to close the role early if we find the right candidate.

Role Overview:
The Talent Set are delighted to partner with a leading charity organisation on a fantastic Individual Giving Officer role. This position offers an exciting opportunity to manage multi-channel campaigns, support supporter engagement, and contribute to vital income generation efforts.

Key Responsibilities:

• Manage and deliver individual giving campaigns across online and offline channels, including direct mail, email, telemarketing, face-to-face, and digital acquisition.
• Support the planning, execution, and analysis of campaigns to meet income and expenditure targets.
• Collaborate with internal teams and external agencies to ensure timely and compliant campaign delivery.
• Maintain supporter relationships through quality communication, including thanking donors effectively.
• Contribute to the development of long-term donor strategies, using data insights to inform efforts.
• Assist with reporting, monitoring campaign performance, and supporting upcoming projects such as supporter journeys and appeals.
• Ensure all campaign activity aligns with organisational guidelines and best practices, including compliance and branding standards.

Person Specification:

• Proven experience in managing multi-channel direct marketing campaigns, particularly offline channels such as direct mail.
• Strong project management and organisational skills, with the ability to handle multiple campaigns simultaneously.
• Effective written and verbal communication skills, with attention to detail in copywriting and proof-reading.
• Knowledge of data analysis and reporting tools to interpret campaign performance.
• Experience working with external suppliers and managing budgets.
• Comfortable working within a team-oriented, collaborative environment and able to adapt to a busy workload.
• A proactive approach, with the confidence to take the initiative and prioritise tasks effectively.
• Empathy and commitment to the organisation’s mission, with an understanding of supporter care principles.

What’s on Offer:

• Salary: £33,000- £34,000
• Location: Hybrid with 1-2 days per month in the office in Surrey
• Contract: Full time, permanent

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

In this role, you’ll be working on the In Memory programme within Individual Giving (IG) to inspire people to donate and engage them in a meaningful way, that reflects their unique motivation for supporting the charity. As part of the team, you’ll be innovative in a changing fundraising and cultural landscape, to achieve ambitious annual income targets.

You'll assist with and when required, project manage areas of the In Memory supporter journeys to drive acquisition and retention, ensuring supporters have the best possible experience.

What you’ll do

• Assist with and, when required, project manage direct marketing campaigns, both online and offline. 

• Support the Senior IG Officer in creating and delivering successful supporter journeys.

• Manage relationships with creative, print and response handling agencies working on campaigns.

• Support the Senior Individual Giving Officers in achieving strategic objectives, monitoring income and expenditure and using database analysis to inform and improve the individual giving programme (with a focus on the In Mem programme).

• Integrate the direct marketing programme into Fundraising and Experience Directorate activities and support the overall Parkinson’s UK strategic plan.

• Manage the administrative tasks for the Individual Giving team, such as processing invoices, ordering stock and updating key documents and materials both online and offline.

What you’ll bring

• Proven experience of successfully scheduling and managing campaigns to deliver results against agreed objectives and targets. 

• Excellent copy-writing, creative and proofreading skills for both online and offline materials. 

• Experience of operating in a modern digital workplace, including using digital tools, platforms and techniques to work collaboratively and productively. 

• Ability to review and evaluate data and campaign results and pull out key trends to inform future work. 

• Logical thought processes and attention to detail. 

This is an exciting time for Parkinson’s UK and we would love you to join us!

Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the "What you'll bring" section of the job description.

Please be aware; This role is hybrid, and your in person working depends on your team agreement, requirements of the role and led by activity based principles. 

The in person/office attendance expectation for this role will be a minimum on average 2 days per month.

Interviews will be held online via Google Meet on the 1 and 2 July 2026.

Anyone can get Parkinson’s. It’s vital that the people who work for Parkinson’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.