Direct Marketing Officer Jobs in Central London, Greater London
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
Whether it’s our pilots, fire crew or charity team, every member of our workforce has a vital part in providing London with our service. London’s Air Ambulance Charity offers a hybrid way of working with central London offices, continuous professional development, wellbeing packages and family friendly employment policies.
This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.
Who are we looking for?
You will be a determined and passionate individual who wants to make a real difference to critically injured patients in London. You will have experience in developing and delivering robust supporter engagement, acquisition and retention campaigns.
The purpose of the Senior Direct Marketing Officer’s role is to deliver and evolve the acquisition and retention strategy, inspiring the people of London to become long-term supporters of the Charity.
Working closely with the Senior Direct Marketing Manager, you will manage campaign activity, from briefing through to execution, as well as identifying opportunities for improvement within the programme, particularly with regards to retention and delivery of the supporter journey.
You will be responsible for multi-channel donor acquisition, retention, upgrade and cross-sell campaigns across digital channels, print, telephone and provide occasional support to our successful Face to Face programme. You will take ownership of the delivery of our supporter journey for our regular donors, cash, lottery and raffle players – with huge scope to make a big impact in this area.
The role is offered on a full time, permanent basis. Although the post is based at Mansell Street, LAA offers a hybrid working arrangement.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Are you ready to make a tangible impact on the lives of critically injured patients in London? With ambitious targets ahead, including raising an additional £15 million. If you're passionate about inspiring others and enjoy a cooperative environment, then this role might be for you.
As the Direct Marketing Officer, you'll play a pivotal role in supporting the development, management, and optimisation of this Lottery and Regular Giving programmes through Face to Face fundraising. This diverse role will see you collaborating with a team of face-to-face fundraisers, external agencies, and internal stakeholders.
Job title: Direct Marketing Officer
Charity cause: Health
Salary: £31,300 to £36,500
Location: London with a hybrid working policy
Key Responsibilities:
- Collaborate with Direct Marketing Manager to oversee Face to Face fundraising campaigns
- Develop and implement strategic plans for Direct Dialogue fundraising
- Provide engaging training sessions for fundraisers, ensuring they're knowledgeable and passionate about our cause
- Monitor the performance of fundraisers and external suppliers, ensuring compliance with regulations and contractual obligations.
- Manage invoices, stock, and website content related to Face to Face Fundraising, ensuring smooth operations at all times.
They are looking for someone with:
- Experience working with in a fundraising department, ideally within Individual Giving.
- Experience in project planning and implementation.
- Strong interpersonal and communication skills.
- Planning and implementing projects or campaigns.
- Inspiring and motivating others to achieve targets.
- Managing and presenting data using MS Excel.
If you're passionate about inspiring others and making a real difference, apply now.
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
We are thrilled to be partnering with a well-known homelessness charity to support the recruitment of a new Senior Direct Marketing Officer, within the Acquisition team.
What’s on offer:
- A competitive Salary - £35,000-£39,000 (Depending on experience)
- Hybrid Working, with 2 days per week in the London office
- Full-time 35 hours per week
- Excellent benefits, including Private Medical Insurance
The successful candidate will be responsible for increasing income by strategically developing, implementing, managing and analysing campaigns to recruit new donors through a variety of different media channels, ensuring that messages are on brand and reflect the charity’s benefactors authentically.
This role requires in-depth knowledge and management of a number of different channels including; DRTV, press, inserts, outdoor & digital. This role will also build strong relationships with internal contacts and a number of agencies, and external partners to create innovative and engaging propositions which maximise lifetime value.
If you’re a Direct Marketing professional with a creative flair and passionate about ending homelessness, this could be the role for you!
We’re looking for the following skills and experience:
· Demonstrable experience of working in a busy direct marketing environment, working to tight deadlines
· Experience of writing fundraising or direct marketing copy
· Proven experience of DM campaign management, including developing new creative approaches, and working closely with agency partners and suppliers.
· Strong working knowledge of direct marketing techniques and mechanics, especially within DRTV or print based channels.
· Experience of managing expenditure budgets and a diverse number of recruitment channels.
· Previous charity experience is advantageous, but by no means essential.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Prospectus are delighted to be helping London’s Air Ambulance, the charity that provides advanced trauma care across the capital in their search for a Direct Marketing Officer. They operate a helicopter and rapid response vehicle service 24 hours a day, 365 days a year, carrying out critical care procedures at the scene. A global leader of rapid response and critical care, they bring the hospital to the roadside to ensure that seriously injured people receive urgent treatment immediately.
The Direct Marketing Officer will support the development, management, and optimisation of London’s Air Ambulance Lottery and Regular Giving programs which has phenomenal success via face-to-face fundraising. An exciting opportunity which will see the successful candidate working closely with the Operations Team, paramedics, doctors, and pilots to develop and deliver training to face-to-face fundraisers that brings the work of London’s Air Ambulance to life. The post holder will also work closely with external agency partners, as well as internal stakeholders and various teams within the charity.
The successful candidate will thrive on collaborative work, excel in presenting compelling narratives which inspire other fundraisers to do the same. An analytical mindset is essential, along with the ability to grasp facts and data to manage projects effectively. This role is the vital link between key internal charity stakeholders and external fundraisers, trainers, and account managers and therefore a thorough understanding of the sector and or campaign management via a similar role within the charity or private sector will be key.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome candidates from a diverse range of backgrounds. Please let us know if we can help you with the application process in any way. We are more than happy to make any reasonable adjustments to enable all interested candidates to apply. If you have any disability and would like assistance with completing an application then please contact Jessica Stoddart at Prospectus.
If you are interested in applying to this position, please submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call and/or meeting to brief you on the role. You’ll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
We are looking for a Senior Direct Marketing Officer with an incredible social welfare charity to join a thriving, ambitious team and deliver acquisition campaigns through a variety of different media channels.
This is hybrid role with 2 days a week in the London office.
The Charity
An incredible charity dedicated to providing people with support and life skills to assist with finding education, training and employment. You'd be joining a passionate and welcoming team, that prioritises inclusivity and diversity with a healthy working culture. They offer great company benefits, including 25 days of annual leave, private medical insurance, competitive employer pension contributions, flexible working opportunities and the opportunity to apply for a sabbatical, as well a much more!
The Role
To join a friendly, open team and support the Acquisition Manager and work alongside another Senior DM Officer.
Develop and deliver the media acquisition strategy, taking ownership of multiple campaigns across DRTV, Press, inserts and outdoor.
Deliver annual portfolio of acquisition campaigns, all the way from proposal and concept stage to evaluation, across a range of media. Budget managing campaigns ranging from £40-100k budgets.
Breathe innovation throughout your campiagns and proactively support the curlture of learning and development.
Monitor data requirements for acquisition campaigns ensuring that logistically campaigns run smoothly and are analysed continually to improve ROI and LTV.
The Candidate
1 years+ experience in one of the channels DRTV, Press, Inserts or outdoor.
Proven experience of DM campaign management ideally including developing new creative approaches, and sourcing, managing,negotiating and liaising with suppliers.
Experience of writing fundraising/direct marketing copy.
Experience of managing large expenditure budgets.
IMPORTANT NOTE
Please note this charity will be reviewing CVs and interviewing on a rolling basis, so please get in touch ASAP to find out more.
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
Battersea is here for every dog and cat, and has been since 1860. Our multiple award-winning Income Generation department raises around 60% of the Charity’s total income, allowing us to continue to grow to make sure we can be here for every cat and dog, now and in the future.
Our Direct Marketing Team is part of this department, and recruits and develops supporters. We are seeking a Direct Marketing Officer to join this team to manage and deliver a series of high standard direct marketing campaigns across our Regular Giving programme. This individual will be recruiting, retaining and upgrading regular donors to generate income through a variety of direct marketing methods such as direct dialogue, DRTV, digital, and direct mail. They will be encouraging regular monthly gifts or support via one of our main products such as general Regular Giving and Sponsorship, our Lottery, Value Exchange programme and other methods of committed giving as they arise.
This will be a very rewarding opportunity to play a vital role in giving the dogs and cats in our care a better life.
More about Battersea:
At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love and expert care and get to know their characters and quirks so we can find them a new home that’s just right for them.
All the knowledge we gather in our centres helps us to improve the lives of the animals we’ll never meet, through our work with other rescue organisations and charities. We also help people make informed choices when getting a pet, we provide training and welfare advice, and we campaign for changes in the law when we see that dogs and cats or their owners deserve better.
Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.
What we can offer you:
We offer our employees a wide range of benefits to reward them for the value that they bring to Battersea, to support them in their work, to help improve their health and wellbeing, and maintain a healthy work-life balance. These include:
- 28 days of annual leave (plus 8 days paid public holidays) per year
- Generous pension contributions – up to 10% employer contribution
- Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year
- Annual interest-free season ticket loans
- Discounted gym memberships and cycle to work schemes
- Life insurance
- Support for your professional and career development, including access to digital and in-person training programmes, a wide range of tools and resources, leadership and management training, mentoring and much more.
Our hybrid working policy:
We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to maintain the benefits of home working, while allowing for collaboration and maintaining a connection to our cause. In addition to this, our offices are in a great location within London, have modern facilities, offer great employee socialising spaces and a discounted café. Best of all, coming on site offers you the opportunity to meet our lovely rescues with lunchtime cat socialising and the occasional office dog!
Equality, diversity and inclusion at Battersea:
At Battersea, we are committed to providing equality of opportunity, and developing and supporting a diverse workforce and inclusive culture in all aspects of our organisation. We aim to ensure that this pledge, reinforced by our values, is embedded in our day-to-day working practices and our work together.
By hearing from and valuing different experiences, perspectives and contributions, we know we can provide the best expert care for every dog and cat who needs us. We particularly welcome applications from people with disabilities and from members of minority ethnic communities, who we know are currently under-represented at Battersea.
As a Disability Confident Committed employer, we're happy to discuss any support or personalisation you may need during your application and/or interview process as part of our workplace adjustments.
Closing date: 13th May 2024
Interview date(s): w/c 20th May 2024
If you think you’re a good fit for the role, and you’re passionate about dogs, cats and our work, then we’d like to hear from you.
For full details, please download our recruitment pack.
To apply for the role, please click the button below. All applications must be submitted before the closing date advertised; we reserve the right to close the vacancy early if a high volume of applications is received.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Direct Marketing Officer (F2F Campaigns), joining a known specialist London Charity, who provide a crucial medical response service within the Capital.
- Hybrid Working; a min of 2 days a week office based.
- Salary: £30K to £35K per annum + benefits, based on experience.
With an extremely committed supporter base and ambitious growth plans across Individual Giving, along with working for a fantastic team with a great working culture, it’s a great time to join.
As the Direct Marketing Officer (F2F Campaigns), you will work closely with the Direct Marketing Manager, providing support with the development, management of the Lottery and Regular Giving programs through Face to Face (F2F) fundraising. You will;
- Work with and be a contact for F2F and Direct Dialogue agencies and campaign activity across Private Site, Door to Door and Telemarketing. Cultivating strong relationships with all agencies, ensuring they operate to the highest standards, meeting their contractual obligations.
- Assist on the development of strategic and operational plans for multiple Direct Dialogue fundraising campaigns.
- Assist with analysing results to ensure ROI is delivered and action where required.
- Facilitate the smooth running of F2F campaigns, ensuring donor recruitment targets are met and to a high standard.
- Responsible for Fundraiser Training; Induction, Enhanced and Quarterly Refreshers to date and relevant content.
As the Direct Marketing Officer (F2F campaigns), you’ll have ideally previous skills and experience in either a campaign management role within Direct Marketing, Individual Giving OR have worked in a fundraising and gained transferable skills in the areas below:
- Working with or managing external agencies and internal stakeholders to deliver successful campaigns or projects.
- Presenting to others, and/or creating and delivering training programmes to inspire and motivate others to achieve targets and deliver objectives.
- Monitoring, planning projects and/or campaigns to agreed deadlines.
- Managing data with an excellent command of MS Excel.
- An understanding of fundraising compliance, data protection and best practice.
Please note: This role is being recruited on a rolling basis. If of interest, please apply asap.
Based on the rolling recruitment process, the client reserves the right to close the role when required.
'Angela Mann Recruitment' is a specialist Charity & NFP Recruitment Agency, with extensive experience and knowledge of working within the sector. We match individuals to roles based on the required skills and experiences requested to fulfil a position, regardless of age, disability, gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
London’s Air Ambulance Charity continues to develop a supportive and enabling environment that gets the best out of our people. We promote a culture of progression and professional advancement offering a range of learning and development opportunities. In addition we offer flexible working options, wellbeing packages and family friendly employment policies.
It’s an exciting time at the Charity – we have over 125,000 supporters who support our work through regular giving and lottery, and we actively recruit around 40,000 new Lottery players and Regular Givers each year.
This role supports the development, management and optimisation of our Lottery and Regular Giving programmes through Face to Face fundraising. You’ll be working with our fantastic face to face fundraisers cultivating our relationships with our external agency partners as well as supporting training, day-to-day management and monitoring of third-party fundraisers.
If you’re passionate about inspiring and motivating others, have experience of managing projects, training programmes or campaigns and enjoy working with a broad range of stakeholders and agency partners, then this is the role for you!
Apply today or contact us for more information.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Are you an experienced fundraiser? Do you have a good understanding of fundraising and marketing principles?
We are looking for a Marketing Officer who will be responsible for supporting the exploration of ideas for various marketing and fundraising activities, contributing to the development of the annual fundraising & marketing plans and budgets, supporting new and existing fundraising and marketing appeals and projects, maintaining integrity of information held on the supporter database, monitoring campaign and project performance including Key Performance Indicators (KPIs), liaising with internal and external suppliers and stakeholders and where assigned, oversee a caseload of donors or volunteers (e.g. fundraisers, church reps or speakers), ensuring that they are trained, resourced and supported appropriately.
If that's you, then we would love to hear from you!
Do you have the following experience?
- Multi-channel marketing experience across a variety of media channels including direct mail, press and digital channels
- Understanding of various marketing techniques
- Proven experience of database or CRM management
- Work Package management experience
- Project management skills, with the ability to undertake multiple projects
The successful candidate will have:
- The ability to prioritise and meet deadlines with minimal line management input
- Excellent oral and written communication skills with ability to write reports and creative briefs
- A good understanding of budgeting and financial data
- The ability to work under pressure and manage a varied workload
- Excellent IT skills
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
Hybrid working: This role is eligible for hybrid working and you will be required to work from the Teddington Tearfund office and from your home by agreement with the line manager.
All applicants must be committed to Tearfund's Christian beliefs.
The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.
The client requests no contact from agencies or media sales.
Charity People is thrilled to collaborate with London's Air Ambulance in the search for a dedicated Direct Marketing Officer to bolster the Fundraising and Marketing team. This role presents an exciting opportunity to contribute to crucial initiatives aimed at securing funds for the replacement of two helicopters and the enhancement of helipad facilities, enabling continued service provision for complex trauma rescue cases across London.
As the Direct Marketing Officer, you will play a pivotal role in supporting the development, management, and optimization of the Lottery and Regular Giving programs through Face to Face fundraising. This position involves close collaboration with face to face fundraisers, external agency contacts, and internal stakeholders, including paramedics, doctors, and various departments within the charity.
Salary: £30,000 to £35,000 (depending on experience)
Location: Hybrid, flexible working, field-based role with travel around London
Contract: Permanent, 35 hours per week, with core working hours of 10:00 - 16:00
Benefit: 27 days holiday per annum, plus bank holidays, employee assisted programmes, volunteer leave days
Key Responsibilities:
Planning & Organizing: Collaborate with the Direct Marketing Manager to oversee campaign activities across Private Site, Door to Door, and Telemarketing. Contribute to the development of strategic plans and analyze campaign results to ensure ROI.
Fundraiser Training and Engagement: Update and refine Fundraiser Induction Training and conduct engaging training sessions on the charity's services. Implement a monitoring plan for external Face to Face agencies and build strong relationships with operational teams.
Fundraiser and Agency Monitoring: Monitor fundraisers' performance, ensure compliance with internal procedures, and maintain high standards for external suppliers. Facilitate the smooth running of Face to Face campaigns and cultivate relationships with agency partners.
Administration Duties: Manage invoices, stock, and website content related to Face to Face Fundraising. Support the Direct Marketing Coordinator in territory management and engagement schemes.
To kickstart the application process, please contact Seema Choudhury at Charity People today with your CV or profile. We are committed to providing equal opportunities and welcome candidates from diverse backgrounds. If you require any assistance or adjustments during the application process, please don't hesitate to reach out.
For over thirty years, Charity People has been dedicated to recruiting talented individuals for non-profit organizations. We are proud to partner with charities, universities, and institutes that promote diversity and inclusion in the workplace. Join us in making a difference in the charitable sector.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Are you a developing marketing or fundraising professional looking for a new challenge? Join Samaritans to help make sure we can be there, always, for people who need us in the future.
Samaritans is looking for a Marketing and Fundraising Officer to join their Donor Engagement team on a fixed term contract covering maternity leave. This role raises vital funds for the future by organising marketing campaigns and managing key fundraising products to grow income from gifts in Wills and in memory giving.
Why this role at Samaritans
You’ll build relationships with supporters in person and remotely, ranging from individual supporters to large scale campaigns, across different channels. Join our team as we are growing our work and testing creative new approaches.
Internally this role is called Legacy and In Memory Marketing Officer. Our small team is friendly, ambitious and collaborative. You’ll get to learn what legacy and in-memory is all about, as part of a supportive team.
• £32,000 per annum
• 12 month fixed term contract
• Full time (35 hours) hours or Part time (a minimum of 28 hours) considered
• Happy to discuss work pattern at interview
• Start date around 24 June 2024
• Hybrid, linked to our Ewell (Surrey) office. Due to the requirements of the role, you’ll need to work in the office around 2 times per month.
• We are passionate about flexible working, talk to us about your preferences.
Skills and experience you’ll bring
We’d welcome applications from candidates either in or outside of the charity sector. There are many other roles with great transferable skills for example around managing marketing campaigns, fundraising products, or other customer facing roles.
Key skills you’ll need
• Great organisational skills which will help you to manage projects and develop supporter journeys.
• Relationship building skills which will help supporters to feel connected to our cause, and inspired to support Samaritans.
• Interpersonal skills for working well with colleagues, suppliers and volunteers.
• Data analysis skills so that you can assess and report on how activities are performing, and optimise your approaches.
• Knowledge of gifts in wills and in-memory giving (or a willingness to learn).
Job Description is here
What’s in it for you – our benefits
So, you want to work for us? Good choice. We like it here too. We offer competitive salaries, flexible and hybrid working to suit your needs, family-friendly policies, 28 days annual leave inclusive of wellbeing days and a matched pension contribution up to 5%. You’ll have a structured induction and ongoing projects, secondments & learning opportunities. We also have colleague-led affinity groups made up of people with shared identities.
Your health and wellbeing is our priority. We have a staff community of Mental Health First Aiders, a Health Cash Plan and an Employee Assistance Programme. You’ll have free subscriptions to Headspace (your personal guide to mindfulness, sleep, focus, movement, and more) & Perkbox (an employee benefits platform with online exercise classes). That’s not all. We listen to your ideas and have staff forum and social committee networks.
Hybrid and flexible working
We are a flexible organisation, and we embrace hybrid working – a mix of connecting in person and remotely. We’re aware that the world is changing, and we all want and need different things from our work and home lives. So, if you need to walk the dog, go to the gym, or have commitments outside of work, we’re open to talking through flexible working options that work for you and us.
Being Inclusive
We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from Disabled, BAME and LGBTQ+ candidates, as these people are under-represented at Samaritans.
If this sounds like the opportunity for you, apply. You’ll be asked to upload your CV and a 1 page cover letter, outlining your motivations for applying, transferable skills and why you’re interested in this role at Samaritans. Applications close for applications at 9 am on Monday 13 May.
If you're itching to put your fundraising skills to good use and be part of something truly meaningful, then what are you waiting for? Apply today!
Turn2us is a national charity tackling poverty and the structural causes of poverty. We work with co-producers and partners to provide people in financial crisis with the means and agency to get back on their feet, build resilience, move forward with their lives and thrive.
As an equal opportunities’ employer, we are committed to equality, inclusion and diversity and the value people from different backgrounds bring to a team. If like us you believe everyone has the right to have enough to live on, and you are ambitious about eradicating poverty, join us and build your career with a charity dedicated to ensuring dignity and equity for all.
The vital work of the charity is partially enabled by income generated through fundraising; from supporter engagement and community events and activities, as well as philanthropic sources, such as trusts and foundations, and major donors.
As Supporter Engagement Officer you’ll play a key role in helping us to engage new and existing supporters as well as helping to deliver first-class stewardship to retain support and build trust. In addition you will develop appeals and communications that engage and inform supporters which help to raise more voluntary income.
Directly supporting the Direct Marketing and Legacy Manager and working closely with all of the Supporter Engagement team it would be beneficial if you have previous experience or an interest in Fundraising. Being a confident communicator with a “can-do” approach is essential as well as being able to demonstrate proven administrative skills, the ability to manage a varied workload and be highly organised.
We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are contractually required to work from the office a minimum of 4 days a month.
Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.
Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).
Closing date: 20th May 2024
Interview date: 23rd May 2024
The client requests no contact from agencies or media sales.