Director Of Income Generation And Marketing Jobs in Ulverston, Cumbria
Elfrida Rathbone Camden (ERC) has been making a difference for children, young people and adults in London for more than 30 years, helping them achieve their potential and aspirations. We are looking for an exceptional leader who is passionate about our mission and has vision.Our new Director will be leading us through a period of significant change for the organisation.
We're looking for someone with the following skills and experience:
Leadership skills
· Creative and strategic thinker and problem solver
· Ability to lead and use professional and organisational judgement
· Experience of working with Trustees and the governance function of a Charity
· Promote the vision, mission and goals of ERC
· Excellent time management and organisational skills
Interpersonal skills
· Able to negotiate and influence at all levels
· Excellent partnership and networking skills.
· Excellent written and verbal communication skills.
Finance
· Experience of setting and managing budgets.
· Experience of developing and managing a fund-raising strategy.
Knowledge and experience
· Experience of working at a senior management level.
· Good project management skills
· Safeguarding – policies and procedures
Please also note that although the role is remote, the successful candidate will need to spend at least one day a week at our local hub in Camden, North London.
We positively celebrate Diversity and Inclusion at ERC and the foundations and principles underpinning all our work are about reflecting and connecting with the diverse community that we serve. We want people from all walks of life to work at ERC and to feel valued for their individuality, to thrive and to share a sense of belonging.
We wish to encourage applications to this position regardless of race, nationality, ethnic or national origins, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief. All applications will be considered solely on merit.
Please submit a CV and a cover letter that outlines how you meet the person specification for the role. Both the CV and the cover letter should be no more than 2 sides of A4 each so 4 sides A4 in total.
The deadline is 9am on the morning of Monday the 20th May.
Interviews will be in the week commencing the 3rd June 2024.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Role: Digital Marketing Manager
Hours: 30 hours per week (4 days per week)
Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London
Reporting to: Director of Brand and Digital
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme
Key relationships: Managing external relationships with key agencies and partners
Salary: £40,000 per annum (FTE pro rata for part-time)
Contract: Fixed term with the potential to extend
About Overcoming MS
Are you a digital marketing expert, looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?
At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices, alongside medication, benefit physical and mental health.
Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.
Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information is coming from a reliable source, in order to believe in it and adopt the key changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.
About the role
We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.
The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.
Key Responsibilities
The Digital Marketing Manager will work across several areas, including:
1. Conversion optimisation
· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.
· Working with our agency partner to optimise key landing pages and signposting for conversion.
2. User journey optimisation
· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.
· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.
3. Increasing reach and traffic generation
· Testing different low-cost digital reach opportunities.
· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).
4. Testing to improve results continually
· Email AB testing - Deliver AB testing to inform future email AB tests.
· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.
5. Digital project management
· Testing new digital versions of courses and tools. Project management of website updates.
6. Campaign support
· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.
7. Gathering community feedback
· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.
8. Supplier collaboration
· Working with our suppliers to optimise collaboration, reduce cost and increase impact.
About you
Strong digital skills
• A proven track record of managing digital products/projects/programmes which create value for end-users.
• Strong working knowledge and experience in digital solutions.
• Experience in evaluating and improving existing digital programs.
• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.
• Confident in Google Analytics and Google Search Console.
• Excellent understanding of AB testing to maximise conversion rates.
• Experience in using tools like HotJar (preferred).
• Strong analysis skills.
Project management skills
• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.
• Expertise in using and implementing relevant project management methodologies and tools.
• Ability to proactively mitigate risks and overcome barriers to implementing solutions.
High work quality and passion for innovation
• Excellent eye for detail, works to deliver high-quality work.
• A passion for innovation, an open mind, and a willingness to learn and grow.
Strong interpersonal skills
• Excellent communication skills, energetic and passionate.
• Demonstrable track record of building lasting professional relationships.
Charity interest
• An understanding of the charity sector or an interest in charities would be a bonus.
• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.
Working location
You are comfortable working remotely as part of a small team, and happy to travel occasionally to London or other central locations for meetings.
What can we offer you?
Our staff benefits include:
• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme
How to apply
Please send your CV and a covering letter.
In your application, please let us know:
- Your current salary and desired salary (if you are successful in getting the role)
- Your notice period
- Your current location.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.
No agency contact, please.
The client requests no contact from agencies or media sales.
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
Through our services, we help more than 45,000 people each year meet pregnancy or pregnancy loss with courage and dignity so they can flourish.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This is an exciting opportunity to be a part of a dynamic, empowering programme that centres sustainable change in the domestic abuse landscape.
The Role:
The successful Training lead will head our “Rise for Change” domestic abuse training programme and have the exciting opportunity to continue to grow the programme’s success to date. Rise for Change is a trauma informed domestic abuse training programme for non-specialist professionals. Uniquely created by our subject matter experts, our training directly addresses the need for intersectional and trauma informed domestic abuse training for professionals in all sectors. Our aim is to empower participants, no matter their professional role, to be able to respond safely and appropriately to domestic abuse both within the workplace and in the wider scope of their lives.
The role will be responsible for the delivery and upkeep of our current training packages, development of further training and the management of current/ new stakeholder relationships. This role will also serve as a subject matter expert on domestic abuse across our global digital programmes.
Postholder Reports to: the Global Programmes Director, Hope After Harm
Our Team Values:
- Passion driven and dedicated to sustainable change.
- Committed to listening and learning knowing this makes us stronger when we lead and speak.
- Tirelessly place survivors and those with lived experienced at the heart of what we do.
- Maintain integrity through compassion, consistency, and transparency.
This is what the Training Lead will do at Hope After Harm:
- Work in line with our values.
- Deliver remote training to professionals, organisations and businesses (some flexibility may be required for limited ad-hoc in-person training).
- Upkeep current training packages and development key content as required.
- Complete needs analysis of the sector and ensure our packages remain in line with need and best practice.
- Maintain new and established relationships with key partners and stakeholders through regular meetings, problem-solving and support to ensure the longevity of relationships and continuous buy-in.
- Engaging with organisations and stakeholders to gain their custom, establish needs and tailor packages/delivery to suit their needs.
- Develop and co-ordinate communications through various channels such as social media, Linked-in and event sites to gain custom.
- Maintain accurate recording and reporting of training/project delivery, including a training delivery calendar, CRM and all administrative processes and wrap around support.
- Providing ongoing advice and support to organisations in receipt of training and obtaining/responding to feedback.
- Respect and value the diversity of the community in which the training will be delivered and recognise the needs and concerns of a diverse range of clients ensuring the service is accessible to all.
- Respect and uphold the value and necessity of intersectionality within domestic abuse and sexual violence prevention and safeguarding, across all areas of work.
- Alongside the Digital Programmes Manager, be responsible for ensuring ongoing income generation from client buy in and single ticket sessions.
- Maintain our current CPD accreditation and standards required within current/ new training packages and their delivery.
- Ensure delivery of agreed KPI’s.
This is what you will bring as the Training Lead at Hope After Harm:
- A thorough understanding of domestic abuse and gender-based violence through a trauma informed and intersectional lens, including the impact and mitigation of vicarious trauma.
- An experienced, highly skilled trainer with the ability to engage people through remote and in-person delivery.
- Hold a “Train the Trainer” qualification or be willing to obtain one during onboarding.
- Have a good understanding of the nuances of culture, race, sexual orientation and gender identity within domestic abuse and sexual violence, and be committed to intersectional ways of working.
- Knowledge of adult learning techniques.
- Have excellent communication, negotiation and advisory skills, both written and verbal when interacting with a range of agencies and individuals.
- Plans and prioritises work effectively, with the ability to manage projects and multiple deadlines
- Motivate individuals and agencies to move through courses of action and decision-making processes.
- Independent worker who takes responsibility for own workload and takes initiative to gain additional opportunities for the programme.
- A kind and compassionate person, who understands the importance of participant safety and well-being as a part of training delivery.
- Places the survivor at the centre of all that you do.
- Skilled user of technology with high literacy of key presenting programmes, video platforms and databases.
- Experience of using Canva as presentation platform.
- Knowledge and previous experience of using CRM’s, such as hubspot, to track client engagement.
- Experience in driving and implementing marketing/advertising strategies
- Strong reporting skills in quantitative and qualitative forms.
- An understanding and experience of CPD accreditation is desirable.
All Workers have a responsibility to work with colleagues in maintaining service delivery, general related tasks will be discussed during the interview process and upon appointment of role.
It is the nature of the work that tasks and responsibilities are in many circumstances unpredictable and varied. All employees are therefore be expected to work in a flexible way and tasks which are not specifically covered in their job description may have to be undertaken.
(This post is offered on a fixed-term contract for 12 months from the start date, with possible extension beyond this dependent upon funding)
Who are Hope After Harm?
Thames Valley Partnership T/A Hope After Harm is an established charity of over 30 years, delivering a range of services to support those who are vulnerable or at risk of exclusion. We work to develop long-term solutions to the issues of crime and social exclusion and work at both practical and strategic level to influence policy and share good practice. We run market leading technological programmes that help change and save the lives of survivors of domestic abuse and deliver specialised training to professionals and organisations to ensure we all play our part.
For this role you will need:
· To be free from any criminal conviction which would conflict with the responsibilities of the post; you may be required to have a DBS Enhanced disclosure.
· To be able to deal with all information on a confidential basis and understand data protection requirements.
· To have Citizenship of the UK or have entitlement to work in the UK
Hope After Harm is committed to equality and diversity. While not a requirement for application, we do strongly encourage those of black and ethnic minority background, people with disabilities and the LGBTQIA+ community to apply for this role.
Hope After Harm is an equal opportunities employer; the aim of our policy is to ensure no job applicant, employee or worker is discriminated against either directly or indirectly on the grounds of race, colour, ethnic or national origin, religious belief, sex, marital status, sexual orientation, gender reassignment, age or disability. We do not disbar applicants with criminal convictions and are mindful of the requirements of the Rehabilitation of Offenders Act, 1974.
To apply for this role please submit a cover letter of no more than 1.5 A4 pages explaining why how your skills and experience align with the job specification.
To ensure fairness, applications without a proper cover letter will not be considered.
The client requests no contact from agencies or media sales.