Director of marketing and external relations jobs in cardiff bay, cardiff
Job title: Marketing Manager
Reports to: Charis Evans, Managing Director, CST Professional Development
Location: Home-based, with occasional travel for meetings and events. We provide equipment to support you working from home and pay reasonable expenses when you need to travel for work.
Salary: £40,000-£45,000 a year.
Pension: We offer a workplace pension and life assurance scheme. CST makes contributions equivalent to 10% of your gross salary.
Annual leave: Initially 25 days annual leave plus bank holidays, with an additional two days leave after three years.
Working hours: Full time, 37.5 hours a week. We are happy to consider part time and flexible working options.
Job overview We are seeking an experienced and dynamic Marketing Manager to lead and execute marketing strategy for our conferences, events, membership and consultancy services within the education sector. The ideal candidate will play a pivotal role in promoting the CST brand, increasing attendance and engagement at our events and driving membership and business growth through strategic marketing activities. They will also line manage, support and develop a Marketing Executive.
Key responsibilities
1. Developing and implementing integrated marketing strategies for CST’s services, aligned with organisational goals and values.
2. Working closely with key stakeholders to define and achieve marketing goals and income targets.
3. Engaging with CST thought leadership and policy output to understand key trends in the school trust sector and undertaking competitor analysis to identify opportunities for CST in the education market.
4. Understanding CST membership engagement data and using it to inform the planning and execution of multi-channel marketing campaigns that build audiences and pipelines for CST events and services.
5. Managing marketing calendars to ensure timely delivery of campaigns, in line with the events, communities and membership calendars.
6. Overseeing the creation of compelling marketing materials including, brochures, landing pages, social media and email campaigns, blog content and promotional video.
7. Collaborating with subject matter experts in-house and across a wide range of partners to produce thought leadership and guidance for the benefit of CST members.
8. Supporting the delivery of conferences and events and working in partnership with the events team and external partners to ensure seamless integration and quality assurance of marketing and operational activities, including onsite branding and promotional activities.
9. Working closely with CST’s Head of Communications to manage the services areas on CST’s website.
10. Build relationships with CST partners and other sector organisations to identify and create cross-promotional opportunities.
11. Using the CST CRM and other analytics platforms to report on the performance of marketing activities.
12. Any other duties that may be delegated by the MD of CST PD.
Person specification
Essential skills and experience
• 5+ years marketing and communications experience, ideally in the education or membership sector, including experience of managing people.
• Output focused, able to execute a range of communications across channels efficiently.
• People-centred, adept at forming and maintaining positive relationships with colleagues and external stakeholders.
• Fluent and precise, an excellent communicator who writes well and oversees good design.
• Data driven, with a relentless focus on monitoring impact and hitting ambitious targets.
• Proficient with CMS, CRM and marketing automation tools and analytics software.
• Familiar with Adobe Creative Cloud suite and Canva
• Highly organised, with the ability to prioritise and work to tight deadlines.
• Committed to ongoing development of themselves and their colleagues.
• Someone that embodies the Nolan Principles and acts with integrity and discretion.
• Aligned with CST’s aims to promote education for public benefit.
• Skilled at working remotely as part of a close-knit team. Desirable skills and experience
• A degree and/or professional qualifications in marketing and/or communications
• Membership of the Chartered Institute of Marketing
Registered Charity The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Join our friendly and mission-driven team at NFER, where you’ll help bridge the gap between research and classrooms. This is your chance to bring vital insights directly to schools – raising awareness of the NFER Classroom brand and increasing the reach and impact of our research findings within the education community.
Pay: £36,000 - £40,000 (FTE)
Contract: 18-month fixed-term contract
Hours: Part-time (21 hours)
Location: Remote within the UK, with occasional visits to our Slough office (approx. 6 times per year)
Annual Leave: 30 days plus 4 paid closure days FTE
Pension Contributions: 10% employer contributions
Family Support: Enhanced maternity/parental leave and paid compassionate leave
What you’ll be doing
In this role, you’ll be at the heart of our mission to connect schools with powerful, practical research. You’ll take a leading role in shaping how NFER communicates with educators, using your creativity and insight to bring our work to life across digital channels.
One day you might be crafting social media content that sparks conversation among teachers, the next, you’ll be writing an email newsletter that lands just right with a headteacher seeking evidence-based ideas. You’ll help turn research into engaging, accessible summaries, so schools can quickly grasp key insights and put them into action.
You’ll also update and improve our For Schools website pages, ensuring every word is useful and user-friendly. Behind the scenes, you’ll track performance using analytics, learning what works and what could work even better. And throughout it all, you’ll collaborate with researchers, designers, and communications experts to deliver thoughtful, impactful campaigns that schools actually want to read.
PERSON SPECIFICATION
Essential skills and experience:
- Experience in marketing communications or a related role
- Excellent writing skills and creative flair
- Confidence using digital tools such as social media platforms, Canva, Google Analytics and CRM systems
- Strong time management and the ability to work independently
- A collaborative approach and a clear focus on impact
- Experience working in or with schools is a bonus, but not essential.
If you meet only 70% of our essential skills, still apply; you may have skills we didn’t know we needed.
Other roles you may have experience of include: Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Coordinator, Marketing Specialist, Brand Executive, Communications Executive, Digital Marketing Executive, Social Media Executive, Content Marketing Executive, Email Marketing Executive, SEO Executive
WHY NFER?
At NFER, we are recognised globally for providing trusted research, resources and insights that drive meaningful change. By joining us, you’ll contribute to a mission that prioritises impact over profit, working in an environment where collaboration, flexibility, and inclusion are valued.
What we offer:
- A supportive and inclusive workplace culture.
- Opportunities to develop your skills and advance your career.
- Flexible working arrangements to support work-life balance from day 1.
- The chance to make a real difference in the education sector.
APPLICATION PROCESS
We are reviewing applications on a rolling basis and encourage you to apply early. Shortlisting will commence from 23rd June 2025.
We are committed to creating an inclusive and accessible recruitment process. If you require any adjustments or accommodations at any stage, please don’t hesitate to contact us. We’re here to support
you and ensure a positive experience. For further details, please review the Job Information Pack.
If you’re ready to bring your skills and passion to a role that makes a difference, we’d love to hear from you. Apply now and start your journey with NFER.
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The client requests no contact from agencies or media sales.