Employment retention specialist jobs in bracknell, bracknell forest
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About the role
We are a charity that provides loving, compassionate care and support for veterans and their families, living with disability or dementia. We do this through our Homes and our services reaching into the community. As we continue to grow and strengthen our reach, we are looking for an experienced and visionary Digital Marketing Manager to join us on a 12-month contract.
This is an exciting opportunity for a confident digital leader with a proven track record in shaping strategy, planning impactful campaigns, and driving digital performance. You will lead our digital activity across The Royal Star & Garter Group, managing a talented team and using data-driven insight to increase recruitment, fundraising and legacy marketing activity. You will also play a central role in ensuring the seamless digital marketing integration of Care for Veterans into the Group.
We are seeking someone who brings both creativity and analytical thinking, and who is passionate about using digital marketing to grow awareness, engagement and support. If you are collaborative, values-driven and ready to make a meaningful impact, we would love you to join our team. We are committed to your development and offer excellent training and benefits.
Purpose of the role
· To lead the development and delivery of our digital marketing engagement strategy, ensuring activity supports organisational priorities and drives growth.
· To plan and manage integrated digital marketing campaigns that achieve objectives in recruitment, occupancy, and fundraising, supported by strong data insight and analysis.
· To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group,
· To create and manage high-quality digital content and copy that brings our brand to life, engaging and inspiring our audiences.
Key responsibilities
Strategy & planning
· Develop and manage a coherent digital marketing roadmap, identifying opportunities for innovation, growth, and improved user experience.
· Develop digital audience development strategies that strengthen engagement, conversion, and retention across multiple channels.
· To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group, ensuring alignment of websites, social media platforms, messaging, and audience engagement.
· Ensure our digital marketing activity supports and enhances the brand strategy and customer journeys identified for specific audiences.
· Advise senior leaders on digital marketing trends, insights, and performance, influencing decision-making and investment priorities.
Campaigns & digital delivery
· Lead on the strategy, planning, and execution of high-impact digital marketing campaigns for staff recruitment, fundraising, and occupancy.
· Direct the creation of compelling digital content, including video, photography, and written assets, that reflect our values and engage diverse audiences including supporters, residents, families, and staff across all channels.
· Manage all paid digital marketing activity, including search, display, and social advertising, ensuring campaigns are optimised for performance and ROI.
· Manage the optimisation, and development of our websites, ensuring they provide excellent user experiences and deliver measurable results.
· Working with relevant Fundraising teams, drive the strategic use of email marketing and automation to nurture relationships and deepen supporter engagement.
Data, Insight & Innovation
- Lead a data-driven approach to digital marketing, ensuring robust tracking, reporting, and analysis of all activity.
- Set clear KPIs and performance benchmarks for digital channels, using insight to inform continuous improvement.
- Identify and implement new digital tools, platforms, and approaches to improve marketing reach, engagement, and conversion.
Management & process
· Manage, develop, and inspire the Digital Marketing Officer and Legacy Marketing Officer, providing clear direction, feedback, and opportunities for growth.
· Manage the digital marketing budget, ensuring spend is efficient, effective, and aligned to strategic priorities.
· Manage the digital content library, including video case studies and photography, ensuring assets are well-managed and accessible.
· Maintain oversight of all digital workflows and project scheduling, ensuring timely delivery and high-quality output.
· Act as a brand guardian, ensuring consistency of message and visual identity across all digital touchpoints.
· Ensure compliance with data protection, accessibility, and fundraising regulations
· Undertake other duties consistent with the seniority and scope of this post.
Other
· To be able to work in our Homes in Surbiton, Solihull, High Wycombe and Worthing when required.
Person specification
Knowledge & experience
· Significant experience leading digital marketing across multiple channels in different organisations
· Proven experience developing and implementing digital strategies that deliver measurable results.
· Strong experience managing websites, digital campaigns, and social media channels, including use of content management systems and marketing automation platforms.
· Demonstrable success in leading digital acquisition, retention, and engagement activity.
· Experience managing budgets, agencies, and internal stakeholders.
· Line management experience with a track record of developing team capability.
Skills
· Expertise in digital marketing tools and techniques, including SEO, PPC, Google Analytics, Google Ads, social media advertising, and CRM systems.
· Strong analytical and strategic thinking skills, with the ability to translate insight into actionable plans.
· Excellent leadership, communication, and influencing skills across all levels.
· Strong project management skills with the ability to manage multiple priorities and deadlines.
· Excellent copywriting, editing, and content development skills.
· Ability to build effective internal and external relationships and collaborate across teams.
Other:
· Willingness to travel and work flexibly, including occasional evenings and weekends.
· Ability to work across our Homes in High Wycombe, Solihull, Surbiton, and Worthing when required.
Personal characteristics should include:
· A digital leader who inspires creativity, innovation, and high performance.
· Proactive, resourceful, and solutions-focused.
· Collaborative and supportive, with a commitment to shared success.
· Passionate about using digital to make a positive impact in people’s lives.
· Committed to our values and to the wellbeing of those we support.
We are a values-based organisation and strive to demonstrate this in all we do:
With love
We carry out our work with love, care and compassion.
Living positively
We are optimistic in everything we do, supporting veterans and their partners in leading happy and fulfilled lives
As a family
We work and live as one team, one family, one community.
Standing in their shoes
We show admiration and respect for people and never forget what they have done.
Take courage
We are not afraid to do what’s right and what is needed.
We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consultation with the job holder.
The client requests no contact from agencies or media sales.
Thank you!
Location: Reading, Hybrid
Hours: 37 per week
Salary: £37,132 per annum
Contract Type: Permanent
Campaign Closes: 28th November 2025
First Stage Interviews:8th and 10th December 2025
Second Stage Interviews: W/C 15th December 2025
Make-A-Wish UK is seeking a dynamic and experienced Senior Mass Participation Events Officer to lead the delivery of our flagship fundraising events, including the London Marathon, and to help shape the future of our mass participation portfolio. This is a fantastic opportunity to make a meaningful impact while working in a collaborative, purpose-driven environment.
Essential Criteria
- Minimum 3 years’ experience in events fundraising or a related role.
- Proven experience of delivering events and supporter journeys.
- Strong project management and organisational skills.
- Experience of working with digital marketing and CRM systems.
- Excellent communication and stakeholder management skills.
- Ability to work independently and manage multiple priorities.
- Strong understanding of fundraising compliance and GDPR.
- Experience of account managing a wide variety of clients/supporters/customers
- Experience managing own workload, prioritising and responding to changing demands
- Experience of reporting on financial and KPI performance
- Excellent numerical and analytical skills with a keen eye for detail, ensuring data accuracy and a strong understanding of reports.
- Experience of working to and exceeding financial targets and KPIs, and being accountable for hitting set income targets or putting plans in place to mitigate income losses due to underperformance.
- Ability to work proactively and make data driven decisions, able to use initiative and plan and arrange own workload to meet set objectives.
Core Purpose:
The Senior Mass Participation Events Officer will play a pivotal role in the development and delivery of Make-A-Wish UK’s mass participation events portfolio, most notably the London Marathon, as well as other third-party and Make-A-Wish owned products (e.g. walks, runs, virtual events).
This position will lead on event delivery, support new product development, and coordinate marketing and supporter journey planning. You will work closely with internal teams and external partners to ensure seamless delivery, exceptional supporter experiences, and continuous improvement across the programme. This role is key to driving income growth, supporter acquisition, and retention through strategic planning and operational excellence.
This role sits within the Public Fundraising team who are responsible for individual giving, legacies, community fundraising, third party Mass Participation events, and owned fundraising products and events. The Public Fundraising team plays a vital role in contributing to our organisational strategic goal of developing sustainable sources of income.
Key Responsibilities:
Strategy & Planning
- Support the development and implementation of multi-year plans for mass participation events across a broad range of markets, activities and products.
- Lead on the delivery of a range of third-party challenge events, owned products and virtual events, including recruitment and onboarding of new supporters, stewardship of supporters, budget management, event planning and logistics, volunteer management, and evaluation and reporting on events, taking learnings forward to improve future events. This role will primarily manage the London Marathon, which is our biggest third-party fundraising event, bringing in around 50% of all third-party events income.
- Contribute to the innovation pipeline by identifying opportunities for new products and enhancements and supporting the development of minimum viable products.
- Evaluate performance and identify opportunities for growth.
- Ensure plans are data-driven and aligned with organisational strategy.
- Work proactively to identify a pipeline of future support and new fundraising opportunities, varying across corporate teams, groups and associations, individual supporters and third-party activities, converting prospects into confirmed supporters to maximise income growth.
- Work to an agreed income target with the aim of exceeding and growing income. You will have responsibility and accountability for hitting financial targets.
Acquisition and retention of supporters
- Coordinate marketing plans for acquisition, working with the creative team and digital freelancer.
- Brief and manage asset creation for campaigns across digital and print.
- Liaise with the email specialist to support campaign delivery via Campaign Monitor.
- Build and optimise registration flows to ensure a seamless user experience.
- Develop and deliver automated, multi-channel supporter journeys to retain donors, maximise fundraising, and promote further engagement.
- Implement key milestones including welcome communications, fundraising support, and post-event stewardship.
- Align supporter journeys with the wish journey to deepen engagement.
- Implement key milestones of the supporter journey including welcome calls, race pack mailings, thank you mailings and fundraising chases.
- Maintain effective relationships with Make-A-Wish UK colleagues and supporters, maximising retention and long-term value, and identify cross-departmental opportunities where appropriate by working collaboratively.
- Effectively steward small and medium corporate teams, ensuring corporate partners participating in third-party Mass Participation events have an exceptional experience.
- Coordinate cross-functional input from brand, digital, supporter care and wishgranting teams to ensure integrated delivery of mass participation events.
Event Management and Delivery
- Lead planning and delivery of a portfolio of mass participation events, including logistics, budgeting, and on-the-day coordination.
- Act as operational lead for assigned events and products, making decisions on delivery approaches, resourcing, and supporter experience within agreed strategic parameters
- Provide informal mentoring and guidance to the Mass Participation Events Officer, supporting their development and ensuring consistency in delivery. Support the Officer with event logistics and delivery as needed.
- Maximise supporter engagement to meet income targets and KPIs at events.
- Develop project plans, marketing plans and supporter journeys for a portfolio of mass participation events.
- Attend Mass Participation events and represent Make-A-Wish in a professional manner. Be prepared to work some weekends and evenings where required.
- Lead on event day logistics including the management of staff and volunteers.
Monitoring and Evaluation
- Monitor fundraising progress and approve partner invoices in alignment with the team’s budget and coding structure.
- Monitor event performance against agreed KPIs including recruitment targets, fundraising targets, and average fundraising per head.
- Make data-informed decisions to optimise event delivery and supporter journeys, escalating strategic or high-risk issues to the Manager.
- Present results and learnings in monthly meetings with the wider Public Fundraising team and contribute to strategic reviews.
- Use learnings to feed into the ongoing development of the overall Mass Participation events strategy.
- Be accountable for set income and acquisition targets, continually monitoring performance against targets, using initiative to spot opportunities for improvement and areas of growth and acting on these opportunities.
Registered Charity
51 - 100
Together, we create joy, happiness and magical memories through life-changing wishes for children with critical illnesses.
The client requests no contact from agencies or media sales.
Thank you!
Location: home based with regular travel to support your team as needed and also to the London head office
Annual leave: 33 days (plus eight bank holidays)
Benefits:
- enhanced maternity, paternity and adoption leave, and shared parental pay
- family-friendly policies
- 8% employer pension contribution (Aviva)
- three x basic salary life assurance cover
- free health cashback plan (Medicash): employee cover plus up to four dependent children
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
free, confidential employee assistance programme (Medicash) - access to a wellbeing app
- flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
- learning and development opportunities including bespoke training and access to LinkedIn Learning)
- commitment to employee health and wellbeing.
- we have a Menopause Friendly accreditation and are a Disability Confident employer
Every three minutes someone in the UK develops dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime, either by caring for someone with the condition, developing it ourselves, or both.
Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible, for as long as possible.
About the role
This is an exciting opportunity to join Dementia UK’s growing Community Fundraising team as the Senior Regional Fundraising Manager, where you will lead, inspire and empower your talented team of Regional Fundraisers and Fundraising Managers to unlock the full potential of our highest-value supporters—individuals, community groups, and regional corporate partners—across the UK.
You will play a pivotal role in shaping and delivering our community fundraising strategy by crafting ambitious regional plans, nurturing high-performing teams, and driving innovation in supporter engagement. Championing a relationship-led approach, ensuring every supporter feels valued and inspired to raise vital funds. You will lead collaboration with other teams such as National Corporate and the Marketing and Communications team to drive new business pipelining and amplify Community Fundraising campaigns, develop new fundraising products, and represent Dementia UK at external events and sector initiatives.
You will be responsible for effectively recruiting, training and developing staff, creating an aspirational culture where the team are motivated to meet and exceed targets. Using insight, analysis and audience understanding, you will inform strategic decisions and continuously evolve our regional fundraising approach to maximise impact and income.
We are looking for you to bring a strong background in community fundraising and a track record in growing fundraising income. Confidence in setting and managing large budgets, reporting on KPIs and adjusting plans as necessary is essential. An understanding of delivering community fundraising products and scaling ideas that support donor acquisition and retention is vital, with the ability to use insight to shape pipeline and stewardship planning. You’ll also be an experienced team leader who can motivate and guide others to deliver results.
We would love to hear from you! If you would like to find out more about the role, or have any queries, please get in touch with us.
This role will be subject to a Basic DBS check.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact us.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.
Thank you!
We’re excited to recruit our first Major Donors and Partnerships Coordinator to lead on securing and managing key relationships with corporate partners and major donors. This is a brilliant opportunity for someone with proven experience in corporate fundraising and major donor engagement to help shape CLAPA’s high value fundraising strategy from the ground up. If you're passionate about building meaningful partnerships and making a lasting impact, we’d love to hear from you.
You will play an active part in shaping and delivering corporate fundraising campaigns and stewardship activities, with a good level of ownership balanced by the support of an experienced income generation team.
As Major Donors and Partnerships Coordinator, you will contribute significantly to diversifying and sustaining CLAPA’s income. With an ambitious Income Generation Strategy in place, this is a timely opportunity to help strengthen CLAPA’s profile in corporate fundraising and partnerships. Building and maintaining strong, long-term relationships with donors and partners will be a core part of your role.
Working in a small and collaborative income generation team, you will need to be organised, proactive, and able to manage multiple priorities in a fast-paced environment. This position offers a supportive environment where you can grow your skills while making a meaningful contribution.
The Link to apply is listed in the attached Recruitment Pack or can be accessed via the Redirect to recruiter button.
The client requests no contact from agencies or media sales.