Employment retention specialist jobs in bracknell, bracknell forest
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About the role
We’re seeking an experienced Marketing Manager to drive the promotion and growth of our Homes and services.
In this strategic, hands-on role, you will lead marketing campaigns, manage the customer journey from awareness to enquiry, and ensure every touchpoint delivers a high-quality experience. You’ll also use your creativity to produce marketing materials and manage community engagement initiatives, such as open days, to showcase our services and strengthen local relationships.
Using insight and analysis, you’ll provide recommendations to support the growth of our care services and help keep our Homes thriving.
We’re looking for someone who shares our values, collaborates well across teams, and can work independently to deliver agreed outcomes. We operate a hybrid working model — while much of the role can be home-based, regular visits to our Homes and our Twickenham office are expected to deepen understanding of our work and foster strong internal relationships.
You will be joining a values-led organisation working within our dedicated Fundraising & Marketing department. We value our team and provide excellent training and benefits.
Purpose of the role
- To lead and shape the marketing strategy for our services delivered to veterans and their families through our Homes and out into the local community ensuring strong positioning, visibility, and engagement.
- To take ownership of the marketing required to deliver successful customer journeys across all service areas, driving growth in enquiries, conversions, and service uptake.
- To provide strategic insights through effective reporting and analysis, influencing decision-making at senior level.
Key responsibilities
Marketing & Communications
- Develop, lead, and implement integrated marketing strategies that promote the full range of services provided by our Homes (including but not limited to: Lunch Club, Day Care, Short Breaks, and full-time care), ensuring these remain responsive to changing needs and market trends.
- Lead the development and delivery of marketing strategies for wider services delivered into the local community positioning these as trusted and accessible options for families and carers.
- Use data and insights via Found and other reporting tools to provide regular analysis on enquiries and service performance, producing recommendations that shape future planning.
- Ensure a consistently excellent customer journey, from initial enquiry through to service uptake, identifying opportunities to enhance engagement and improve experience
- Oversee the creation and delivery of engaging content across digital channels, website, and print, ensuring services are presented clearly and compellingly.
- Use your creative flair to design and produce a wide range of marketing assets from brochures to promotional items, to showcase individual Homes and services and strengthen the Royal Star & Garter brand across the group.
- Manage community engagement through service-focused events, such as open days, ensuring they are well-promoted, attended, and deliver a positive experience for visitors.
- Act as a key liaison with senior colleagues across Homes, services, fundraising, and partnerships, ensuring marketing activity supports organisational priorities and service growth.
Process
- Manage and monitor the marketing budget for our care services, ensuring resources are allocated effectively and deliver strong return on investment.
- Provide leadership in maintaining efficient systems and processes across the Marketing & Communications team, including project tracking, storage, and reporting.
- Champion best practice in customer journey mapping, identifying opportunities to enhance engagement and retention.
- Contribute to organisational strategy by providing senior-level insight on service marketing, audience trends, and sector developments.
Other
- To adhere to data protection legislation and to be fully conversant with relevant legislation and the guidelines.
- To understand and ensure we are compliant with Competition & Markets Authority guidance on care home
- To undertake other such duties as may be required and which are consistent with the nature of this role.
Person specification
Knowledge and experience
- Proven experience in devising and delivering successful marketing plans with a strong focus on customer experience and engagement.
- Demonstrated ability to work in a fast-paced marketing environment, effectively planning, prioritising, and managing a varied workload to deliver projects on time and to a high standard.
- Strong knowledge and practical understanding of digital marketing, including social media, email marketing and analytics.
- Good understanding of relevant marketing and charitable legislation and guidelines.
- Experience of enquiry management and reporting systems (e.g., Found) is desirable.
Skills and abilities
- Outstanding communication skills, with the ability to engage, influence, and inspire diverse audiences at all levels.
- Proven copywriting and editing expertise, delivering clear, compelling, and accurate content across multiple channels.
- Excellent relationship-building and stakeholder management skills, with the ability to collaborate effectively across teams and develop strong internal and external networks.
- Strong creative skills, with proficiency in Adobe Creative Suite (or other design software) to support the development of high-quality marketing materials.
- Advanced IT literacy, including confident use of MS 365 and Teams to manage workflows and collaboration.
- Highly analytical, with the ability to interpret complex data, generate actionable insights, and apply them to enhance marketing performance.
- Experience of WordPress or other CMS platforms (desirable), with the ability to maintain and optimise digital content.
- A proactive and creative leader with energy and enthusiasm, demonstrating a strong commitment to the mission and values of Royal Star & Garter
Other
- The ability to travel and work remotely, including the location of our Homes in High Wycombe, Solihull, Surbiton, and Worthing. Travel to the Central Services office in Twickenham will also be required.
- Be willing to work flexibly including some evenings and weekends.
Personal characteristics
- Genuine enthusiasm and passion for our mission, with a strong commitment to living our organisational values.
- A proactive self-starter with energy and drive, who inspires and motivates others through a positive and collaborative approach.
- Sets and maintains high performance standards for both self and team, with a focus on excellence in delivery.
- Approaches work with a positive, solutions-focused mindset and resilience in the face of challenges.
- Reliable and professional, with the ability to remain flexible, calm, and composed under pressure.
We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consultation with the job holder.
The client requests no contact from agencies or media sales.
Thank you!
Race Equity Manager
Reference: SEP20250150
Location: Flexible in UK
Contract: 10-month Fixed-Term Contract
Hours: Full-Time, 37.5 hours per week
Salary: £33,027.00 - £35,259.00 Per Annum
Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave
This is a key role working alongside our Senior Programme Manager and Senior Race Equity Specialist to shape our ways of working, to enable more and more ethnic diverse people to act for nature.
You will have 2 main areas of responsibility:
- Supporting senior leaders, Achieving Race Equity taskforce members and the programme team, including coordinating tailored guidance, projects, activities and events, that drive and embed race equity initiatives across the RSPB. This will mean working closely with other parts of the organisation to understand their needs and skills gaps and developing solutions together that meet those needs. This role will act as the first point of contact for all matters concerning support for the taskforce
- Lead on a ‘Principle Workstream’ within the Achieving Race Equity Programme and take responsibility for ensuring that projects and initiatives within key areas meet the objectives and are coordinated effectively.
This role will play an active role in communicating and engaging with stakeholders and senior management at different levels.
Essential skills, knowledge and experience:
- Demonstrated experience in driving coordinating and synchronising anti-racist/EDI change and trauma informed wellbeing initiatives with dispersed teams, in complex settings. This should include training and facilitation skills with the ability to inspire, motivate, and influence at all levels of the organisation.
- Deep understanding of achieving race equity, intersectionality, and the impact of discrimination in the workplace. Familiarity with the Equality Act 2010 and best practices in race equity work, preferably within the conservation or related sector.
- Proven track record in coordinating multiple projects, activities, and events, managing resources, including financial, logistical support for group operations such as travel and accommodation, while delivering clear, engaging communications.
- Strong experience in creating accessible content across various formats (written, visual, digital) that engages diverse audiences around race equity issues with the ability to move people to action.
- Experience in working with and influencing senior stakeholders and effectively communicating change across the organisation.
- Proficiency in Microsoft Teams, Outlook, SharePoint, and other digital communication and project management tools. Strong IT skills with the willingness to learn and adopt new technologies as required.
- Ability to work collaboratively as part of a team, build trust, and foster strong relationships across diverse groups.
- Experience of engaging with ethnically diverse groups and co-producing solutions in a workplace or voluntary setting.
Desirable skills, knowledge and experience:
- Experience in a managerial role within an EDI or race equity framework.
- Experience of working within the conservation sector or a similar field, responding to race equity challenges.
- Demonstrated success in co-developing and implementing internal communications strategies that resonate with large, diverse audiences.
- Prior experience supporting senior leaders, taskforce or similar group in embedding inclusive practices.
Additional information
- The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.
Closing date: 23:59, Friday 26th September 2025
We are looking to conduct interviews for this position from the 15th of October 2025.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
The RSPB is a licensed sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
To apply for this position you will be asked to provide a copy of your CV and complete an application including evidence on how you meet the skills, knowledge, and experience listed above. Contact us to discuss any additional support you may need to complete your application.
No agencies please.
Registered Charity
More than 1000
The RSPB brings people together – people like you – to protect the things that matter to us all.
