Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working
Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing.
You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database.
About The Role
- Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis.
- Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship.
- Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
- Proactively keep abreast of competitor activities, new initiatives and sector trends.
- Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
All parts of the Church will need to raise funds to implement this net zero plan. In 2024 and 2025, the Church of England is testing and piloting a range of approaches to help churches fundraise for projects. Our feasibility study identified that statutory sources of funding, currently under-accessed will be a new area of opportunity for churches, schools and housing to access.
The Giving Directorate is leading on the strategy to coordinate and support the plans being developed by our dioceses, churches, cathedrals, schools, and departments. In addition, The Giving Directorate and NetZero Programme Team will be engaging with funders at a national level to secure investment for projects.
Job Summary:
As Net Zero Carbon Statutory Fundraising Coordinator, you will work in The Giving Directorate and operate across the whole Church with a focus on supporting parishes and dioceses to access statutory funds. You will share your knowledge and insight to support with identifying, researching and applying to funding from a range of government sources. You will develop and maintain resources, guidance and training and help share best practice across the country, as well as working with regional fundraisers. With a range of projects and fundraising initiatives, the post holder will work collaboratively within The Giving Directorate and with the Net Zero Programme Team, with diocesan colleagues and with church volunteers.
For an informal conversation about the role, please email the National Fundraising Advisor .
The role:
Main responsibilities
- Develop a national plan to secure statutory funding at parish and diocesan level
- Acting as a central point of coordination between the schools, housing and parish fundraising workstreams to oversee statutory funding
- Working specifically with the Regional Fundraising Officer in the north west cluster of dioceses to identify and support applications to statutory funding sources by parishes
- Working with Net Zero Implementation Manager to support statutory funding applications for clergy housing
- Building capacity in dioceses to support senior staff (incl. Bishops) to use their networks to identify relevant statutory funding opportunities (e.g. mayors, local council leadership, police and crime commissioners etc)
- Supporting dioceses to think creatively about packaging projects up a) between parishes, b) between parishes, schools and clergy housing, c) across deaneries.
- Leading consortia of dioceses to apply for funding if available and supporting applications
- Building a hub of best practice and shared learning which will include designing and delivering training to staff and volunteers at all levels
- Sharing statutory funding opportunities across the Church of England, Net Zero Carbon, Giving, and Fundraising networks and with Cathedrals
The ideal candidate:
To be successful, you will need experience of securing statutory funding for projects and of other aspects of fundraising. You will need to be a very strong self-motivator and initiator as the job requires an ability to work across a wide geographical area on a diverse range of projects. Experience managing projects would also be useful. You will be an excellent trainer and communicator.
Due to the specialist nature of the roles within The Giving Directorate, training will be provided to successful candidates to enable them to carry out their role confidently.
Qualifications
- Educated to degree level, or equivalent/relevant experience.
- Membership of the Chartered Institute of Fundraising
Experience
Essential:
- Experience in securing funding from statutory funders
- Success in securing five and six-figure gifts
- Experience of other types of grants and trust fundraising in a paid capacity
- Experience of working successfully in multi-disciplinary teams across departments in a complex organisation.
- Influencing others through communication and strong leadership skills
Desirable:
- Experience of working within the Church sector, either in a paid or voluntary capacity, ideally in relation to giving, fundraising, or church finances.
- Experience working in the environment/low-carbon/sustainability sector.
Competencies Required
- Ability to motivate others to apply for statutory funding and maximise the funds they raise through training, coaching and mentoring, including volunteers and paid fundraisers.
- Effective written and oral communication, including strong attention to detail to write high-quality applications, proposals and presentations.
- Ability to manage time effectively, prioritising tasks and ensuring deadlines are met
- Strong analytical and data management skills.
- Excellent written and verbal communication skills and the ability to establish positive relationships at all levels.
- Ability to manage time effectively, prioritising tasks and ensuring deadlines are met whilst maintaining attention to detail.
- Strong administrative skills, including knowledge and experience of using Microsoft Office effectively.
- An ethical approach, with practice that is entirely consistent with the Christian faith and abides by all relevant legislation (including the Code of Fundraising Practice).
- Good at working within a diverse and dispersed team as The Giving Directorate are based across the country.