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Marketing Manager 

Reports to:Head of Media, Brand and Relationships 
Location:Remote (UK based) / Bristol / London  
Salary: £42,750 per year  
Length of contract: 37 Hours per week, permanent

Closing date:  9am Wednesday 13th December 
Interviews: Stage 1: 10th-11th January 2024  
Stage 2: 17th-18th January 2024 

Please note that we do not invite enquiries from recruitment agencies. 

Main Purpose of Post 

This role manages organisational marketing and supports income generation.  The main purpose of the post is to create marketing strategies and marketing communications to promote Women’s Aid’s products and services to its target audiences. The Marketing Manager will create and implement a new marketing strategy, crucial to the ongoing development of WA profile. Understanding the needs of the charity, you will be responsible in identifying marketing plans and initiatives which will enable WA to meet both the long and short- term needs. You will lead in the planning and implementation of creative marketing activities and will work closely with Head of Media, Brand and Relationships to deliver the success of the strategy.

Line manages: Communications Officer for Training and Education team; Communications Officer for Fundraising team (both part-time posts) 

DUTIES AND KEY RESPONSIBILITIES 

• Will lead on marketing planning and activities for the organisation, under the direction of the Head of Media, Brand and Relationships and working alongside business development colleagues.

• To be accountable for increasing demand for products and services and increasing leads and opportunities for the charity. 

• To understand the motivations of why people, engage with our services and products, and to codify this to create journeys for those who engage with us.

• To line manage the Communications Officer for the National Training Centre and Communications Officer for the training team. 

• To oversee market research to understand our positioning within the market and to keep up to date with market trends, working closely with the Business Development Managers to collate relevant data. 

• To create an omni channel organisational marketing strategy, targeted towards our multiple audiences and meeting their needs, using a range of channels including online and social media. 

• To work in collaboration with other colleagues and organisations to ensure that marketing is informed by charitable objectives and income targets. 

• To be able to work with budgets and create realistic targets and KPIs for direct reports. 

• Represent Women’s Aid at events as required. 

General Responsibilities  

• To maintain clear and adequate records of work completed; and to produce reports on work programmes and activities as required by management. 

• To contribute to team meetings and organisational priorities, to prepare and participate in supervision and appraisal meetings as required. 

• To take direction on projects and priorities from your line manager, this may vary from time to time.

• To assist in the organisation of meetings, conferences or events organised by Women’s Aid, if required. 

• To provide support and assistance to the Media, Brand and Relationships Team and Women’s Aid’s CEO as necessary. 

• To abide by all organisational policies, codes of conduct and practices, and to work within a framework of equal opportunities and anti-discriminatory practice.

• To be flexible within the broad remit of the post. 

Other  

• This job may involve occasional unsocial hours and travel throughout England.

Person Specification 

EXPERIENCE Essential: 

• Significant experience of working in marketing, minimum of three years. 

• Experience of line management. 

• Experience of working effectively with a range of stakeholders, building relationships at a high level and work collaboratively. 

• Experience of maintaining systems for information storage and retrieval.

• Experience of online communications/websites/social media, including Content Management Systems. 

• Budget management experience 

• Proven track record of successful results from marketing initiatives 

• Have experience in delivering multi-channel marketing campaigns 

Desirable: 

• Experience marketing in a charity environment. 

SKILLS & ABILITIES Essential: 

• Ability to market products and packages, while keeping organisational values at heart of approach. 

• Effective communications skills both written and verbal,

• Good influencing skills 

• Ability to produce high quality written material, for copy writing, copy editing and marketing materials. 

• Ability to carry out a range of research and information-gathering activities. 

• Ability to provide effective customer services to a wide range of individuals and organisations and to maintain and develop positive relationships. 

• IT skills, including accurate data inputting skills, ability to use Microsoft programmes, understanding of Content Management Systems and troubleshooting simple website problems,  and willingness to learn new packages and IT skills as required. 

• Ability to communicate sensitively with survivors of domestic abuse to discuss case studies.

• Ability to work on own initiative and prioritise work, work to tight deadlines and respond to urgent unplanned demands. 

Desirable 

• Experience of Adobe Creative Suite or similar desktop publishing programmes used to create documents and web banners. 

KNOWLEDGE Essential: 

• An understanding of the requirement to maintain confidentiality in relevant areas of work. 

• A basic understanding of, and sensitivity to, the issues relating to domestic abuse, including the nature of domestic abuse and its impact on women and children.

• An understanding of the principles and practices of marketing. 

EDUCATION/TRAINING 

We welcome applications from candidates who hold a marketing or communications qualification however no formal qualification is required

OTHER REQUIREMENTS 

• Able to demonstrate a commitment and sensitivity of the aims and objectives of Women’s Aid; 

• Commitment to anti-discriminatory practice and equal opportunities; 

• Willingness to work occasional unsocial hours as required. 

Summary of Terms and Conditions of Employment 

Terms of appointment: Confirmation of appointment will be subject to the satisfactory completion of a probationary period.  This will normally be of six months (less for short term contracts).  During this time an employee will be expected to establish their suitability for the post. During the probationary period employment may be terminated in writing, giving one week's notice by either party (this may be waived by mutual agreement). Only any statutory dismissal procedure will apply during the probationary period. There is no probationary period for contracts of under 3 months. 
All posts are subject to a DBS check, two suitable references and right to work checks. 
Salary:  £42,750 pro rata + benefits. Salary is paid in arrears through bank credit by the 25th of each month.  Part time staff receive pro-rata payment based on hours worked.  
Working hours:  The standard working hours for this post are 37hours per week, based in London/Bristol/Remote UK based; benefits include a generous bank holidays and annual leave package and contributory pension scheme.  All posts, including remote posts must be based in the UK. 
Support and supervision:  Women’s Aid has a commitment to providing regular supervision and support to staff with annual appraisals forming a key part of staff development.  We have a training policy in place and encourage staff to take an active role in their career development plan. 
Pension:  Women’s Aid is enrolled with the People’s Pension scheme. Women’s Aid normally contributes 7% of salary and the employee contributes 3% towards the group pension scheme. Eligible staff will be automatically enrolled on the scheme when they have successfully completed the 3-month interim probationary review.  
Annual Leave:  Women’s Aid offers an annual leave entitlement of 28 days per year rising by one day per year until 30 days annual leave per year is reached.  In addition, we offer 8 days public holidays plus 2 additional days in March and August. Plus, three days of ‘end of year’ leave, bridging the gap between the festive holiday period and new year to allow colleagues to rest and recharge during this unique quiet time. All leave entitlement is calculated pro-rata for part time employees 
Other leave:  Employees have contractual rights to time off for reasons of sickness, maternity and other circumstances. 
Period of notice: 2 months after your probationary period has been completed. 
Union:  You have a right to membership of a trade union. Women’s Aid recognises Unison.  
Asylum and Immigration Act 1996:  To confirm your right to work in the UK, Women’s Aid will need to see the original of at least one document from a specified list (available on the UK Government website). Most commonly this is a British Passport. 
Additional information is available on request.