Fundraising insight analyst jobs

Insight Manager (Maternity Cover)

Salary: £41, 439
Location: Remote with occasional travel to Downton / London for meetings 
Hours: Full time
Contract: 12 months maternity leave cover

We have an exciting opportunity for an Insight Manager to join our team, playing a key role in how insight, research and evaluation inform decisions and demonstrate impact across the organisation.

Please see below for more information.

About the Role

This is a high-impact role at the heart of how we understand and improve what we do.

As Insight Manager, you will lead on delivering high-quality insight to support decision-making across key areas of the organisation.

You’ll have ownership of insight across our commercial and fundraising activity, as well as supporting our brand and marcomms teams with understanding public perceptions, helping us better understand our audiences, reputation and opportunities to grow impact.

Working as part of a team of Insight Managers and Data Analysts, you will collaborate closely with colleagues to ensure insight is joined-up, relevant and actionable. Alongside your core areas, you’ll also support wider team priorities where needed, contributing to a flexible and collaborative insight function.

You will design, commission and deliver research as well as using our own data to support your insights, working with stakeholders to understand their needs and translating findings into clear, evidence-based recommendations

This is a fantastic opportunity partnering with stakeholders to embed insight and ensure it is used effectively to drive decisions and maximise impact.

About You

Are you passionate about turning data into meaningful stories that drive change?

Do you enjoy working with stakeholders to bring insight to life and influence decisions?

Are you confident working with stakeholders, helping them understand and apply insight effectively?

We’re looking for someone who:

• Brings solid experience in research, insight or evaluation (typically 3–5+ years), ideally within a charity or related setting
• Has experience delivering end-to-end research projects, with a strong focus on quantitative research but equally confident in using qualitative methods
• Is confident working with marketing or fundraising stakeholders
• Can translate complex data into clear, relevant and actionable insights
• Builds strong relationships and enjoys working collaboratively to embed insight into decision-making
• Has experience commissioning or managing external research agencies
• Has an understanding of audience insight, public perceptions or brand research, particularly in charity and not for profit sectors
• Is adaptable and willing to support across a range of insight and research projects

Please note: candidates should have a relevant degree (or equivalent experience).

About the Team

You’ll be part of a collaborative and supportive Data Insight and Research function, focused on ensuring insight and evidence are accessible, useful and embedded in everyday decision-making.

We value curiosity, shared learning and continuous improvement—working together to make sure insights genuinely make a difference.

In return we can offer you:

• Belonging to a team who make a difference to our community and value equality, diversity and inclusion.
• 29 days’ annual leave plus 8 bank holidays, regardless of service — plus your birthday off to celebrate!
• Opportunity to buy and sell up to 5 days annual leave per year.
• Added to our free health scheme from day one, including discounts on dental, opticians, massages, and more - with the option to upgrade.
• 3 volunteer days per year to support the Help for Heroes community.
• A generous salary sacrifice pension scheme with an 8% employer contribution and a minimum 3% employee contribution, plus life insurance up to 4× salary as an active member.

Closing date: 24th June 2026 
Interview Process: Initial informal conversation, followed by more structured competency based interview with a presentation.

We reserve the right to close this vacancy early if we receive a high number of strong applications.

We are committed to equality, diversity and inclusion and welcome applications from all backgrounds.

Are you a digital product leader who enjoys balancing strategy with delivery, user needs with organisational priorities, and long-term vision with day-to-day execution?
 

Great Ormond Street Hospital Charity is looking for a Senior Website Manager to lead the evolution of one of our most important digital products. Our website is much more than a website - it is where supporters discover our work, fundraisers find inspiration, donors take action, and people learn about the difference their support makes to seriously ill children and their families.

This is a high-profile role sitting within our Performance Marketing and Digital Engagement team, with responsibility for shaping the future of the charity’s digital experience. We’re looking for someone who can think strategically about where we need to go, while also being comfortable rolling up their sleeves to help make it happen.
 

You’ll lead the website product roadmap, drive continuous improvement across supporter journeys and work across a wide range of teams including Fundraising, Marketing, Communications, Technology, Data and external partners. Success in this role comes from being able to flex between strategic planning, stakeholder management, product ownership, user experience, optimisation and delivery.

No two days are likely to look the same. One day you might be facilitating roadmap discussions with senior stakeholders, the next analysing user behaviour, shaping an SEO strategy, reviewing backlog priorities with developers or testing new approaches to improve conversion and supporter engagement.
 

We’re looking for someone who enjoys bringing people together around a shared vision, navigating complexity and making confident decisions based on evidence, user needs and organisational priorities. Someone who can challenge constructively, build consensus and help teams focus on what will create the greatest value for our supporters and the organisation.
 

Salary

The salary for this role is £51,000 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Note – this job is known internally as Senior Product Manager – Website. 

Key Responsibilities

• Lead the strategic vision, roadmap and ongoing development of the charity website, ensuring it supports supporter needs, fundraising objectives and organisational priorities.
• Own the website product backlog, balancing long-term improvements, business priorities, technical considerations and user experience enhancements.
• Work closely with Technology teams, developers, analysts, content specialists and external partners to scope, prioritise and deliver digital improvements through agile ways of working.
• Champion a user-centred approach, using insight, research, testing and data to improve supporter journeys and digital experiences.
• Lead website optimisation activity, including experimentation, A/B testing, user research and conversion improvement initiatives.
• Drive the GOSH’s SEO strategy, ensuring content and technical improvements support sustainable growth and discoverability.
• Build strong relationships across Fundraising, Communications, Marketing and Technology teams, helping align priorities and bring stakeholders together around shared goals.
• Translate organisational needs and supporter insight into clear product outcomes, user stories and prioritised delivery plans.
• Manage website performance, governance, accessibility and compliance, ensuring the platform remains secure, effective and fit for purpose.
• Lead and develop a small team while building digital capability across the organisation through guidance, training and best practice.

Skills, Knowledge and Expertise

• Significant experience managing websites, digital products or digital platforms in a complex environment.
• Strong product management experience, including roadmap development, backlog management and prioritisation.
• Experience working across multiple teams and stakeholder groups, with excellent relationship-building and influencing skills.
• Strong understanding of user-centred design, digital optimisation and supporter or customer journey development.
• Experience using analytics, user research and insight to inform decisions and improve performance.
• Strong SEO knowledge and experience developing strategies that drive growth and visibility.
• Experience working with software engineers, technology teams and external suppliers to deliver digital products and improvements.
• Ability to move comfortably between strategic thinking and hands-on delivery, adapting to changing priorities and organisational needs.
• Strong communication skills, with the ability to translate complex information for technical and non-technical audiences.
• Experience leading and developing teams, creating a collaborative and high-performing environment.

This is a varied and high-impact role where you’ll help shape how people experience GOSH Charity online—from the first moment they discover us to the actions they take to support seriously ill children and their families.
 

You’ll have the opportunity to influence strategy, lead digital transformation, improve supporter experiences and work with a wide range of talented colleagues across the organisation. If you enjoy solving problems, bringing people together and creating digital experiences that make a difference, we’d love to hear from you.