3 Fundraising insight analyst jobs
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Digital Analyst
Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?
Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.
Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.
This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.
Salary
The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
- Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
- Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
- Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
- Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
- Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
- Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
- Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
- Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
- Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.
Skills, Knowledge and Expertise
- Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
- Experience using SQL to interrogate and analyse data.
- Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
- Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
- Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
- Experience creating dashboards, visualisations and performance reporting that help others make decisions.
- Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
- Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
- A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
- Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.
This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.
DBS - note a Basic DBS check is required for this role.
Registered Charity
101 - 500
We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children childhoods that are fuller, funner and longer.
The client requests no contact from agencies or media sales.
Thank you!
About the role
We’re looking for a Senior Data Insight Analyst to be the lead analyst and data product owner dedicated to our Support and Influencing directorate. You’ll develop high-quality reporting, analysis and data products that help colleagues understand service performance, improve access and equity, and demonstrate the impact of our services, policy and influencing work.
Working across the Data team and closely with Support and Influencing colleagues, you’ll lead the development of consistent data collection processes, KPI definitions and analytical frameworks. You’ll turn complex data into clear, actionable insight that supports service design, strategic planning, evaluation, partnerships and decision-making across the charity.
About you
You’ll bring extensive experience in data analysis and BI development, with a strong track record of leading end-to-end reporting and analysis in complex organisations. You’ll be confident working with multiple datasets and data sources, developing reporting and analytics roadmaps with stakeholders, and presenting findings clearly to non-technical audiences.
You’ll have strong skills in SQL and Excel, alongside experience using BI and data visualisation tools such as Power BI, Tableau or similar. You’ll be a collaborative problem-solver who can navigate ambiguity, build trusted relationships, champion data quality and help others feel confident using data and insight to improve services and outcomes.
Job description and benefits
The job description and our attractive benefits are available for you to download.
Primary location of role and hybrid working
This role is primarily based in our London or Sheffield office. Our hybrid working model allows you to work up to 3 days per week at home. Some occasional travel between offices may be required.
The salary range is:
£42,000 to £46,000 per annum if London-based
£38,000 to £42,000 per annum if Sheffield based
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
Closing date Friday 18 September 2026 11:59 pm
Interview date First interviews week commencing 29 September 2026
Second interviews 8, 9 October 2026
Thank you!
As a Data Selections Analyst, you’ll play a key role in turning supporter data into well-targeted, well-timed campaigns across fundraising, membership, Poppy Appeal and campaigns. Working with a CRM database of more than four million records, you’ll use Apteco FastStats and PeopleStage to build and deliver the audience selections behind a wide range of multi-channel activity, from long-term campaign programmes to fast moving requests where priorities can change quickly. You’ll work closely with Campaign Managers and colleagues across Data & Insights, IT and external partners, bringing your technical expertise into the planning process and helping shape the best approach rather than simply taking a brief and running with it.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
We’re looking for someone who enjoys getting into the detail of data and understands how the right selection can make a real difference to campaign performance. You’ll need strong experience of data manipulation and CRM or database marketing, ideally with hands on knowledge of Apteco FastStats and PeopleStage or a similar platform. Just as important is the ability to spot what others might miss: understanding consent and suppression requirements, identifying potential clashes or over-communication, challenging a brief where needed and making sure every extract is accurate before it reaches a supporter. You’ll be comfortable managing several campaigns and deadlines at once, while maintaining the high level of accuracy and quality expected when working with millions of supporter records.
This is a role for someone who can combine technical confidence with strong communication and stakeholder skills. You’ll be trusted to explain complex data and selection decisions clearly to non-technical colleagues, work through competing priorities, manage relationships with suppliers and contribute ideas that improve how campaigns are targeted and delivered. You’ll also have the opportunity to use campaign insight, segmentation and propensity modelling to continually refine audience selections and support better return on investment. If you enjoy working where data, technology and direct marketing come together, and want a role where your expertise is genuinely central to how campaigns reach the right supporters, this could be a great opportunity to join the team.
You will be contracted to your home address, and you will perform most of your work remotely there, with occasional travel (incl. For monthly team meetings).
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
Interview Dates: Third / Fourth week of September – remotely via Teams.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.