Fundraising insight analyst jobs

Digital Analyst

Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?

Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.

Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.

This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
• Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
• Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
• Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
• Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
• Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
• Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
• Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
• Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.

Skills, Knowledge and Expertise

• Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
• Experience using SQL to interrogate and analyse data.
• Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
• Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
• Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
• Experience creating dashboards, visualisations and performance reporting that help others make decisions.
• Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
• Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
• A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
• Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.

This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.

DBS - note a Basic DBS check is required for this role. 

Are you a Reporting Analyst who enjoys turning complex data into clear, useful information that helps people make better decisions?

Great Ormond Street Hospital Charity is looking for a Reporting Analyst to develop the dashboards, reporting and performance information used by teams across Fundraising, Marketing and the wider organisation.

This is a hands-on role where you'll combine Power BI, SQL and analytical thinking with lots of stakeholder interaction. You'll build and improve reporting, understand what colleagues really need from their data and find smarter ways to make trusted information easier to access and use.
 

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
 

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Build, maintain and improve Power BI dashboards and reporting that help teams understand performance and make informed decisions.
• Use SQL and multiple data sources to interrogate, validate and prepare data for reporting and analysis.
• Work with colleagues across the charity to understand their questions and translate them into useful reporting and business intelligence solutions.
• Develop clear KPIs and performance measures that give teams a consistent view of what is happening and where attention is needed.
• Turn data into clear, engaging reporting that makes complex information easier for different audiences to understand.
• Work alongside our Data Engineering and Analysis teams to develop the datasets and reporting capabilities colleagues need.
• Identify opportunities to automate and simplify reporting, reducing manual processes and making information easier to access.
• Support colleagues to confidently use dashboards and self-service reporting, helping make data part of everyday decision-making.
• Help maintain high standards of data quality, accuracy and governance across our reporting.

Skills, Knowledge and Expertise

• Strong hands-on experience developing dashboards and reporting using Power BI.
• Strong SQL skills, with experience interrogating, analysing and validating large datasets.
• Experience working with multiple data sources to produce accurate and meaningful business intelligence.
• Strong analytical and numerical skills, with the ability to spot trends and understand what the data is telling you.
• Experience developing KPIs, performance measures or reporting frameworks.
• Strong stakeholder management skills, with the ability to understand what colleagues need and translate this into practical reporting solutions.
• Good communication skills, including the ability to present data and explain findings clearly to non-technical audiences.
• A proactive approach to improving and automating reporting processes.
• Experience of fundraising, supporter or charity data would be useful, but isn't essential.

This is an opportunity to help make data easier to understand, easier to access and more useful. You’ll enable colleagues to have the confidence to turn information into action. 
 

DBS - note a Basic DBS check is required for this role. 

About The Role

As a Data Selections Analyst, you’ll play a key role in turning supporter data into well-targeted, well-timed campaigns across fundraising, membership, Poppy Appeal and campaigns. Working with a CRM database of more than four million records, you’ll use Apteco FastStats and PeopleStage to build and deliver the audience selections behind a wide range of multi-channel activity, from long-term campaign programmes to fast moving requests where priorities can change quickly. You’ll work closely with Campaign Managers and colleagues across Data & Insights, IT and external partners, bringing your technical expertise into the planning process and helping shape the best approach rather than simply taking a brief and running with it.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who enjoys getting into the detail of data and understands how the right selection can make a real difference to campaign performance. You’ll need strong experience of data manipulation and CRM or database marketing, ideally with hands on knowledge of Apteco FastStats and PeopleStage or a similar platform. Just as important is the ability to spot what others might miss: understanding consent and suppression requirements, identifying potential clashes or over-communication, challenging a brief where needed and making sure every extract is accurate before it reaches a supporter. You’ll be comfortable managing several campaigns and deadlines at once, while maintaining the high level of accuracy and quality expected when working with millions of supporter records.

This is a role for someone who can combine technical confidence with strong communication and stakeholder skills. You’ll be trusted to explain complex data and selection decisions clearly to non-technical colleagues, work through competing priorities, manage relationships with suppliers and contribute ideas that improve how campaigns are targeted and delivered. You’ll also have the opportunity to use campaign insight, segmentation and propensity modelling to continually refine audience selections and support better return on investment. If you enjoy working where data, technology and direct marketing come together, and want a role where your expertise is genuinely central to how campaigns reach the right supporters, this could be a great opportunity to join the team.

You will be contracted to your home address, and you will perform most of your work remotely there, with occasional travel (incl. For monthly team meetings).

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

Interview Dates: Third / Fourth week of September – remotely via Teams.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Position: Business Intelligence Lead – Engagement and Income
Hours: Full-time (35 hours a week)
Contract: Permanent
Location: Office-based in London N4, with flexibility to work remotely
Salary: Starting from £45,226 per annum plus excellent benefits
Salary Band and Job Family: Band 3, Profession/Technical
You will start at our entry point salary of £45,226 per annum, increasing to £48,053 after 6 months service and satisfactory performance and to £50,879 after a further 6 months.

About us

We make sure people living with MS are at the centre of everything we do. And it is this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research, and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you will be able to make a difference.

About this job

We are in a pivotal moment in how we use data at the MS Society. Following investment in a new CRM and data infrastructure, we are building our strategic analytics capability, one that shapes how we engage, communicate with, and support the MS community and our supporters.

We are looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis, and who understands how to turn that thinking into segmentation, selections, and audience strategies that improve engagement and fundraising outcomes. You will lead a team and shape how we understand our audiences, turning that understanding into action.

What you will be doing

• Applying advanced analytical techniques e.g. propensity modelling and next best action, to understand audience behaviour and inform engagement and fundraising strategy
• Overseeing selections and segmentation for income and engagement activities and journeys, ensuring they are accurate, timely, and grounded in real analytical insight
• Leading a team of analysts, developing their skills in advanced analysis as well as delivery
• Partnering with fundraising, marketing, communications, and digital teams to embed data-driven decision-making
• Building dashboards and reporting that go beyond tracking KPIs to actively changing how decisions get made
• Contributing to our wider data maturity journey as we build out the Data and BI function

What we are looking for

• Significant, hands-on experience designing, building, and applying advanced predictive analytical techniques that directly inform engagement and income decisions
• Strong hands-on experience with CRM systems, FastStats, and Power BI, together with proficiency in SQL
• Experience developing and managing a team, providing data and advisory services across an organisation
• Excellent analytical, problem-solving, and communication skills — able to make complex information accessible to a range of stakeholders
• Experience in a data-driven marketing, engagement, or fundraising role

If you are excited by the idea of building an analytics function from a strong foundation, and shaping how it grows from here, we would love to hear from you.

Closing date for applications: 5pm on Friday 4th September 2026

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds.

We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. 

Disability Confident Employer 
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our recruitment and selection process 

• The first round of our recruitment and selection process includes an interview with competency-based questions.
• Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation.  
• We’ll let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation.
• You might also be invited for a second interview. We’ll let you know about this during the selection process.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

• 39 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us) 
• Flexible working options 

Caring for you and your family 

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment 
• Opportunity to buy and sell annual leave in each calendar year 
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis 
• Enhanced leave for new parents 
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time 
• 10 days paid carers’ leave a year, pro-rata for part-time 
• Cycle to work scheme 
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth 
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances 

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely 
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups) 
• Active and supportive internal employee networking groups for collaboration and peer support 
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community) 
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding 
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.