Fundraising insight analyst jobs

Digital Analyst

Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?

Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.

Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.

This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
• Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
• Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
• Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
• Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
• Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
• Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
• Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
• Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.

Skills, Knowledge and Expertise

• Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
• Experience using SQL to interrogate and analyse data.
• Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
• Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
• Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
• Experience creating dashboards, visualisations and performance reporting that help others make decisions.
• Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
• Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
• A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
• Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.

This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.

DBS - note a Basic DBS check is required for this role. 

Are you a Reporting Analyst who enjoys turning complex data into clear, useful information that helps people make better decisions?

Great Ormond Street Hospital Charity is looking for a Reporting Analyst to develop the dashboards, reporting and performance information used by teams across Fundraising, Marketing and the wider organisation.

This is a hands-on role where you'll combine Power BI, SQL and analytical thinking with lots of stakeholder interaction. You'll build and improve reporting, understand what colleagues really need from their data and find smarter ways to make trusted information easier to access and use.
 

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
 

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Build, maintain and improve Power BI dashboards and reporting that help teams understand performance and make informed decisions.
• Use SQL and multiple data sources to interrogate, validate and prepare data for reporting and analysis.
• Work with colleagues across the charity to understand their questions and translate them into useful reporting and business intelligence solutions.
• Develop clear KPIs and performance measures that give teams a consistent view of what is happening and where attention is needed.
• Turn data into clear, engaging reporting that makes complex information easier for different audiences to understand.
• Work alongside our Data Engineering and Analysis teams to develop the datasets and reporting capabilities colleagues need.
• Identify opportunities to automate and simplify reporting, reducing manual processes and making information easier to access.
• Support colleagues to confidently use dashboards and self-service reporting, helping make data part of everyday decision-making.
• Help maintain high standards of data quality, accuracy and governance across our reporting.

Skills, Knowledge and Expertise

• Strong hands-on experience developing dashboards and reporting using Power BI.
• Strong SQL skills, with experience interrogating, analysing and validating large datasets.
• Experience working with multiple data sources to produce accurate and meaningful business intelligence.
• Strong analytical and numerical skills, with the ability to spot trends and understand what the data is telling you.
• Experience developing KPIs, performance measures or reporting frameworks.
• Strong stakeholder management skills, with the ability to understand what colleagues need and translate this into practical reporting solutions.
• Good communication skills, including the ability to present data and explain findings clearly to non-technical audiences.
• A proactive approach to improving and automating reporting processes.
• Experience of fundraising, supporter or charity data would be useful, but isn't essential.

This is an opportunity to help make data easier to understand, easier to access and more useful. You’ll enable colleagues to have the confidence to turn information into action. 
 

DBS - note a Basic DBS check is required for this role. 

OUR ORGANISATION

Cynthia Spencer Hospice Charity funds specialist end of life care for patients with life-limiting illness, supporting their loved ones and those who care for them across West Northamptonshire.

In the last year alone the Specialist Palliative Care team had 15,923 contacts with the community of West Northamptonshire. 242 patients were cared for by the inpatient unit, and the Specialist Palliative Care Consultant recorded 1406 total contacts which equates to almost 30 per week. We also funded palliative care services for thousands of patients and their families including through Wellbeing Services, Bereavement Services, and Hospice@Home.

THE ROLE

We have an exciting opportunity for a data analyst to join our growing and dynamic team, working closely with the Finance, Supporter Care and Fundraising teams. Key areas of responsibility include extracting data from our  CRM databases (Donorflex), reviewing accuracy and translating it into meaningful insights that support the Income Generation team.

KEY ACCOUNTABILITIES

• Analyse donor behaviour, segment supporters and monitor retention.
• Design, build and maintain reports and dashboards using Power BI, ensuring insight is clearly presented and genuinely useful for decision-making. 
• Use of Power BI tools to extract and analyse data, to be presented to Finance, Commercialand Income Generation teams.
• Maintain and develop cross-organisational data reports, including quarterly and reports for the Board
• Produce reports, dashboards and communicate meaningful insights to inform fundraising decisions.
• Identify trends, patterns and opportunities within the data.
• Ensure data is accurate and fit for purpose.

QUALIFICATIONS, SKILLS & EXPERIENCE

• Proficiency in MS Office - essential
• Experience of managing large volumes of data – essential
• Experience of data analysis to a high level of accuracy and attention to detail – essential
• Excellent communication and interpersonal skills including confidentiality - essential
• Ability to work independently and as part of a team – essential
• Work collaboratively with a diverse team across multiple sites - essential
• Experience of using CRM databases and Power BI - desirable
• Previous experience of working within the not-for-profit sector – desirable

Digital Analyst – Three-Month Contract

The Talent Set is delighted to be partnering with a leading children’s charity to recruit an experienced Digital Analyst for an initial three-month contract.

Working across Fundraising and Marketing as part of the wider Insight and Performance function, this role will transform digital data into clear, actionable recommendations that improve supporter engagement, digital performance and fundraising outcomes.

This is a hands-on interim opportunity for someone who can quickly understand an existing digital estate, maintain robust analytics and tracking, and provide stakeholders with the insight needed to optimise digital campaigns and supporter journeys.

Key responsibilities will include:

• Analysing performance across websites, digital campaigns and supporter journeys, turning findings into practical recommendations.

• Taking a multichannel view of performance across paid media, email, social media, organic search and other digital platforms.

• Maintaining and optimising the charity’s GA4 environment, including events, conversions, explorations and reporting.

• Implementing and maintaining tracking through Google Tag Manager.

• Using JavaScript and HTML within Google Tag Manager to implement and troubleshoot tracking solutions.

• Creating dashboards and performance reporting using Power BI, GA4 and other analytics tools.

• Using SQL to interrogate and analyse large or complex datasets.

• Identifying opportunities to improve conversion, engagement, retention and the overall supporter experience.

• Supporting A/B and multivariate testing and making evidence-based optimisation recommendations.

• Ensuring digital data collection remains compliant with GDPR and cookie consent requirements.

• Working closely with colleagues across Insight, Fundraising, Marketing, Digital and Technology.

We are looking for someone with:

• Strong hands-on experience of Google Analytics 4 and Google Tag Manager.

• Experience implementing and maintaining digital tracking.

• Working knowledge of JavaScript and HTML.

• Strong SQL and data analysis skills.

• Experience producing dashboards and performance reporting, ideally using Power BI.

• A strong understanding of digital marketing channels and multichannel performance.

• Experience analysing user or supporter journeys and identifying opportunities for optimisation.

• The ability to communicate complex analysis clearly to non-technical stakeholders.

• Availability to start at short notice and make an immediate impact.

Experience within a charity, fundraising or supporter-focused organisation would be helpful but is not essential.

What's on offer

• £230-315 per day + daily holiday PAYE
• Three-month contract
• Starting next week
• Interviews Thursday 27th August 
• Hybrid, 2 days onsite, central London

How to apply

Please apply with an up-to-date CV as soon as possible via the apply now button. Interviews will take place on Thursday, with the successful candidate expected to start next week.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Our Data & Insights team at Diabetes UK empowers the organisation to make informed, impactful decisions that improve outcomes for people living with diabetes and ensure we generate sustainable income to fund it. As product owners of a new CRM system and data hub we are also guardians of our customer data (donors and people at risk of or living with diabetes).

Working within our Data & Insight team, you’ll play a key role in measuring and evaluating digital performance across our growing digital ecosystem. You’ll analyse user behaviour, identify opportunities to improve engagement and conversion, and translate complex data into clear, actionable recommendations that influence decision-making across the organisation.

This is an exciting opportunity for a curious and commercially minded analyst who enjoys combining technical expertise with stakeholder collaboration. You’ll help shape measurement frameworks, optimise tracking and analytics, ensure high-quality data collection, and provide the insight needed to deliver better digital experiences for people affected by diabetes.

Are you a fully qualified or part-qualified accountant with excellent analytical skills and impeccable attention to detail? Are you looking for an exciting and highly rewarding new opportunity? If so, join Shelter as our Finance Analyst and you could soon be providing quality support to our high-performing Financial Planning and Analysis Team.

About the role
Key responsibilities and outcomes of the role are:

• Ensuring that management receive accurate reliable and timely information to enable decision making.
• Improved financial insight and analysis provided to organisational budget holders, which enables effective financial decision making and management of business performance by budget holders.
• Through training, education and ad hoc support, budget holders are empowered to engage effectively with financial planning (e.g. budgeting and forecasting).
• Supporting effective review of bids for and management of externally funded projects.
  

Role specifics

The role involves reviewing and analysing monthly financial data, budgets, and forecasts to identify trends, variances, and key issues, and liaising with the wider Finance team and budget holders to ensure appropriate action is taken. You will support and educate budget holders, acting as their first point of contact for financial planning queries and contributing to training where needed. The postholder will help develop clear, insightful financial reports using Unit 4 FP&A software, incorporating user feedback and improving reporting on restricted funding. Responsibilities also include posting journals, managing financial reporting for the key funder's projects, supporting budget and forecast cycles, reviewing business cases from fundraising teams, and providing financial input on bids and project proposals. Regular engagement with budget holders is essential to drive effective management of restricted funds and support evidence-based fundraising decisions.

Apply to be part of our team and be the change you want to see in society.

Benefits 

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team

Our Finance Department works as a team of experts to safeguard resources and support decision making across Shelter. We strive to ensure Shelter is financially sustainable in order to achieve our vision of a home for everyone. This role sits within the Financial Planning and Analysis team. We support the charity through financial reporting, analysis, and expert advice, and enable collaboration to support managers and leadership in making effective business decisions.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies. 

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

Position: Business Intelligence Lead – Engagement and Income
Hours: Full-time (35 hours a week)
Contract: Permanent
Location: Office-based in London N4, with flexibility to work remotely
Salary: Starting from £45,226 per annum plus excellent benefits
Salary Band and Job Family: Band 3, Profession/Technical
You will start at our entry point salary of £45,226 per annum, increasing to £48,053 after 6 months service and satisfactory performance and to £50,879 after a further 6 months.

About us

We make sure people living with MS are at the centre of everything we do. And it is this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research, and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you will be able to make a difference.

About this job

We are in a pivotal moment in how we use data at the MS Society. Following investment in a new CRM and data infrastructure, we are building our strategic analytics capability, one that shapes how we engage, communicate with, and support the MS community and our supporters.

We are looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis, and who understands how to turn that thinking into segmentation, selections, and audience strategies that improve engagement and fundraising outcomes. You will lead a team and shape how we understand our audiences, turning that understanding into action.

What you will be doing

• Applying advanced analytical techniques e.g. propensity modelling and next best action, to understand audience behaviour and inform engagement and fundraising strategy
• Overseeing selections and segmentation for income and engagement activities and journeys, ensuring they are accurate, timely, and grounded in real analytical insight
• Leading a team of analysts, developing their skills in advanced analysis as well as delivery
• Partnering with fundraising, marketing, communications, and digital teams to embed data-driven decision-making
• Building dashboards and reporting that go beyond tracking KPIs to actively changing how decisions get made
• Contributing to our wider data maturity journey as we build out the Data and BI function

What we are looking for

• Significant, hands-on experience designing, building, and applying advanced predictive analytical techniques that directly inform engagement and income decisions
• Strong hands-on experience with CRM systems, FastStats, and Power BI, together with proficiency in SQL
• Experience developing and managing a team, providing data and advisory services across an organisation
• Excellent analytical, problem-solving, and communication skills — able to make complex information accessible to a range of stakeholders
• Experience in a data-driven marketing, engagement, or fundraising role

If you are excited by the idea of building an analytics function from a strong foundation, and shaping how it grows from here, we would love to hear from you.

Closing date for applications: 5pm on Friday 4th September 2026

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds.

We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. 

Disability Confident Employer 
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our recruitment and selection process 

• The first round of our recruitment and selection process includes an interview with competency-based questions.
• Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation.  
• We’ll let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation.
• You might also be invited for a second interview. We’ll let you know about this during the selection process.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

• 39 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us) 
• Flexible working options 

Caring for you and your family 

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment 
• Opportunity to buy and sell annual leave in each calendar year 
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis 
• Enhanced leave for new parents 
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time 
• 10 days paid carers’ leave a year, pro-rata for part-time 
• Cycle to work scheme 
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth 
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances 

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely 
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups) 
• Active and supportive internal employee networking groups for collaboration and peer support 
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community) 
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding 
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.