Fundraising insights manager jobs

About The Role

This is an opportunity to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.

Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

We’re looking for a passionate, insight-driven leader to join Willen Hospice as our Head of Fundraising Development — a pivotal role at the heart of our future growth.

Working in close partnership with the Associate Director and an established Fundraising team, you will help drive the next phase of income growth, shaping innovative approaches and unlocking new opportunities across key supporter audiences.

This is a high-impact role with direct accountability for growing our Individual Giving, Legacy, and In-Memory income streams, with a collective target of £2.5 million in 2026/27.

If you’re excited by the opportunity to optimise existing programmes, unlock new opportunities, and drive the transformational growth needed to establish Willen as a market leader in the sector — we’d love to hear from you.

About The Role

This is an opportunity for a 6 month maternity cover to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.

Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Brightside is the UK’s leading and safest online mentoring provider, with 23 years’ experience in delivering personalised and flexible online mentoring to young people. We exist to connect young people facing barriers with relatable role models so they can make confident and informed decisions about the future. Our flexible technology gives young people a mentor in their pocket, on their own schedule, to support their next steps. 

The Data and Insights Manager will be responsible for monitoring and evaluating quality and impact across our mentoring programmes. The postholder will work closely with the Programmes Team to embed impact in project design and to produce evaluations that assess the impact of mentoring against our theory of change outcomes. The postholder will complete data analysis and evaluation reports for individual mentoring programmes as well as our whole portfolio to present our impact at an aggregate level. The postholder will produce organisation wide impact reports for external publication and work closely with the senior management and leadership teams to demonstrate and celebrate our impact. This is a varied role, suited to candidates interested in using data and insights to improve processes and articulate impact to a wide range of audiences. 

Responsible for

• Championing and quality assuring our theory of change, ensuring that programmes are designed with impact at the centre and within the frameworks that will give us the most robust data sets
• Quantitative data analysis for individual programmes and our portfolio of mentoring programmes as a whole, clearly presenting our impact against our outcomes
• Qualitative data analysis of mentoring messages, written feedback and focus groups/1:1 interviews
• Producing high quality evaluation reports for individual programmes, including recommendations for future iterations
• Producing organisational impact reports and blogs/posts, to present our impact to external audiences
• Creating and maintaining PowerBI dashboards to present live impact data
• Proofing and testing baseline and exit surveys to ensure accuracy of questions and survey logic across our portfolio
• Overseeing our data collection tools and upskilling the team to use them effectively/accurately
• Overseeing our external communications to ensure regular sharing of case studies and impact stories through our comms and marketing (social media, newsletters etc.)
• Conducting focus groups and interviews and writing up case study stories Ensuring that all data collection is accurate and in line with our policies
• Annual data uploads to HEAT and monitoring our HESA return 

Please download the job description document and read the essential criteria and application instructions carefully. Applications without a cover letter will not be considered.

The Head of Fundraising and Communications plays a pivotal role in shaping and driving Bowel Research UK's fundraising strategies and audience engagement initiatives.

This position is responsible for embedding and executing comprehensive fundraising strategies, growing the charity’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.

You will have the autonomy and scope to drive elements of your work and take ownership of your own objectives. You will be required to collaborate on decisions to shape and deliver initiatives, programmes and processes as required for each area of income delivery. 

Key to the success of this role is a strong understanding of individual giving fundraising – an area that is underdeveloped at Bowel Research UK. This role blends the strategic oversight and leadership of a Head of Fundraising role, with the hands-on expertise of an IG fundraiser. Experience across other income streams would be a huge benefit as the role leads all fundraising income streams, but experience in individual giving is essential.

The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.

If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please send an email to THINK Recruitment and our team will support you.

Closing date for applications: Midnight Tuesday 14th July 

There will be a two stage interview process: 

Stage 1 interviews: 22nd or 23rd July 

Stage 2 interviews: 29th or 30th July 

Scottish Opera is Scotland’s national opera company and the country’s largest performing arts organisation. Founded in 1962 to make opera accessible to all, the company presents productions of international acclaim, from early works to world premieres. Performances are designed to be inclusive, with supertitles, audio-described and dementia-friendly shows, free and discounted tickets for under-26s, refugees, asylum seekers and schools, and touring productions reaching communities across Scotland.

The charity has a network of Patrons, members and supporters who engage with Scottish Opera at varying levels. This role supports that audience to feel connected and engaged with Scottish Opera, deepening their loyalty and seeking new ways to increase giving levels where possible and appropriate. It is a hands-on fundraising role, with scope to think and trial new ways of delivering supporter experience with the ultimate goal of growing the supporter base.

It is an exciting time to join Scottish Opera. They have invested in the fundraising team, there is organisation-wide support for fundraising, and many opportunities to engage supporters with exciting opportunities across Scottish Opera’s calendar.

This role might be for you if you consider yourself a relationship fundraiser – this is a people first role where engaging with donors over the phone and face to face will be the norm. You don’t have to have a background in philanthropy, you could have experience across community fundraising, corporate partnerships, individual giving or mid-value fundraising – the most important factor is that you understand fundraising and enjoy building great relationships with supporters and donors. This role is a great opportunity for an experienced fundraiser to step into a management level role, or for a candidate looking to specialise in mid-value, Patrons and membership fundraising.

Working within an arts and culture charity would be helpful for the candidate to have but isn't essential.

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact Jo at THINK Recruitment as per the guidance in the Candidate Pack to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.

If you need assistance with downloading the pack, please send THINK Recruitment and our team will support you.

Closing date for applications: Midnight Monday 20th July 

Interviews are planned for Wednesday 29th or Thursday 30th July (Stage 1) and Wednesday 5th or Friday 7th August (Stage 2) 

Fundraising Lead  
£45,000–£55,000 F/T 
Remote with regular travel 

About Metabolic Support 

Metabolic Support is the UK umbrella patient organisation for people living with Inherited Metabolic Disorders (IMDs) — rare, lifelong genetic conditions affecting around 40,000 people in the UK and 1.43 million worldwide. Since 1981 we have been at the forefront of rare disease advocacy, research and community support. 

About the Role 

This is a strategic, hands-on opportunity to lead our fundraising activity, drive sustainable income growth and position Metabolic Support as the leading international patient advocacy group for IMDs. Reporting to the Chief Executive, you'll shape and deliver an ambitious fundraising strategy, build relationships with trusts, foundations, corporates and major donors, and work across our small, agile team to embed fundraising principles into everything we do. The role has no direct reports but requires a collaborative, proactive approach and the confidence to work autonomously. 

Key Responsibilities 

• Develop and deliver an integrated fundraising strategy covering corporate partnerships, individual giving, major donors, trusts and foundations, legacies, community and events 

• Lead on high-value bids and build compelling donor propositions 

• Manage donor stewardship, CRM (Nutshell), budgets and board reporting 

• Instil fundraising principles across the team and maximise income opportunities organisation-wide 
   

About You 

• Proven fundraising or income generation experience with expertise in at least one area: trusts and foundations, corporates or major donors 

• Strong relationship-builder with excellent written and verbal communication skills 

• Highly organised, self-starting and comfortable managing competing priorities 

• Committed to Metabolic Support's mission; willing to travel in the UK and internationally 

Fawcett is recruiting a Fundraising Manager to own day-to-day fundraising delivery and help strengthen how fundraising works across the organisation. This is a manager-level role with real responsibility: bringing structure, judgement and follow-through to live fundraising activity, leading trusts and foundations as a core technical area, and helping develop wider fundraising opportunities over time.

You would work closely with our Head of Income and Organisational Development, who leads the strategic side of this work, while this role acts as its operational counterpart. We are looking for someone with strong fundraising experience, especially in trusts and foundations, excellent bid and report writing skills, and the ability to operate autonomously in a small organisation.

We know that women and people from marginalised backgrounds are less likely to apply unless they meet every requirement. If this role feels like a strong match for your skills and approach, we would encourage you to apply.

Fundraising Manager

28hrs/4 days a week - £39,000 pa pro rata (£48,750 full-time equivalent)

Reporting to: Head of Fundraising and Communications

Location: Wimbledon London SW19 with occasional UK travel. The office is just a few minutes’ walk from Wimbledon mainline and underground stations.  (Hybrid option up to 2 day p/w working from home). 

 

The Royal Medical Benevolent Fund has been helping doctors, medical students and their families through hardship for almost 190 years. We are looking for an experienced relationship fundraiser to take ownership of our growing mid-value donor programme and help shape the future of supporter engagement at the charity.

This is an opportunity to build meaningful relationships with committed supporters, develop innovative stewardship strategies and contribute to a fundraising programme that has a direct and lasting impact on the lives of doctors within the medical profession.

Joining a friendly and collaborative team, you'll enjoy a high degree of autonomy, excellent benefits including a 15% employer pension contribution, flexible working arrangements and genuine opportunities for professional development.

About the role

We are looking for an experienced senior fundraiser to join our small and friendly fundraising and communications team. The Fundraising Manager is primarily responsible for developing, managing and growing the charity's mid-value donor programme. The role will steward and upgrade a defined portfolio of supporters, delivering excellent supporter experiences that increase donor retention, engagement and income. In addition, the post holder will support on individual giving, legacy fundraising and developing and stewarding a small portfolio of corporate partnerships.

Join a well-established, financially secure charity where people genuinely enjoy working together to make a difference. We pride ourselves on our friendly, collaborative culture, where everyone's contribution is valued and supported. As an organisation, we are committed to helping our employees develop and grow.

About RMBF

The Royal Medical Benevolent Fund (RMBF) supports doctors, medical students, and their families, providing vital financial, practical, and emotional support when illness, disability, bereavement, or other life-changing circumstances create hardship. The RMBF helps hundreds of doctors each year, ensuring that those who have dedicated their lives to caring for others have somewhere to turn when they need help most.

For fundraisers, the RMBF is a fantastic cause to work for. We deliver tangible, life-changing assistance that enables beneficiaries to regain stability and, in many cases, return to medicine. We have a long history, a strong reputation, and deep roots within the medical community. We also have a loyal and engaged supporter base, with the majority of our donors coming from the profession.

Key Responsibilities

• Manage and develop a portfolio of mid-value supporters, delivering tailored stewardship, personalised communications, meetings, events and digital engagement that demonstrate impact, strengthen relationships and enhance the supporter experience.
• Design and implement segmented donor journeys and cultivation strategies that move supporters from mass fundraising communications to more personalised engagement, identifying opportunities to increase giving through appeals and special funding opportunities.
• Use donor insight, data analysis and supporter behaviour to monitor engagement and retention, reducing attrition, increasing lifetime value, and identifying supporters with the potential to upgrade their giving and progress towards major donor status.
• Develop, manage, and grow a small portfolio of corporate supporters, identifying and securing new fundraising opportunities including sponsorship, employee fundraising, and cause-related marketing initiatives.
• Manage the legacy giving programme, overseeing legacy administration and delivering targeted marketing and stewardship activities to raise awareness, generate enquiries and encourage supporters to leave a gift in their Will.
• Ensure all fundraising activity complies with relevant legislation, data protection requirements, fundraising regulations and organisational policies.
• Maintain accurate supporter records and activity tracking within the CRM system.

Personal Specification

• A proven track record in fundraising
• Ability to think strategically to identify potential donors, prioritise efforts and develop effective fundraising strategies. This includes analysing data, assessing donor potential and adapting approaches based on feedback and results.
• Excellent interpersonal skills with the ability to build and maintain donor relationships and understand donor motivations and interests. 
• Excellent written skills with an ability to craft compelling and personalised proposals, with a meticulous attention to detail.
• Confident and comfortable making telephone calls and meeting donors in person as a key part of relationship building and stewardship.
• Strong collaborative skills as a team player, whilst also able to work autonomously initiating and driving tasks as a self-starter.
• Experience using CRM systems and supporter data to drive fundraising performance.
• An understanding of the challenges facing doctors and medical students, including mental health and workplace pressures would be desirable.

Additional Information

• Occasional UK travel maybe required for donor meetings, events and conferences.
• Occasional evening or weekend work may be required (time off in lieu provided)

Package

• The remuneration package includes:
• Generous pension scheme with 15% employer contributions and 5% employee contributions with salary sacrifice option
• Death in service benefit
• Flexible working arrangements
• 25 days paid holiday in first year, increasing in stages to 30.5 days after four years’ service, plus an additional 3 days paid leave between Christmas and New Year
• Employee assistance programme
• Dental insurance

Application Instructions

To apply, please submit your CV and a cover letter. The cover letter should clearly demonstrate your relevant experience and explain how you meet the personal specification outlined in the job description. Applications that do not include both documents may not be considered.

Interview Process

Shortlisted candidates will be invited to a first-round online interview, scheduled for Wednesday 8th July.  Successful candidates will progress to an in-person second-stage interview.

Are you an experienced fundraiser and communicator ready to make a meaningful impact? Nottingham Women’s Centre is seeking a talented Fundraising and Communications Manager to play a key role in our next phase of growth and development.

At Nottingham Women’s Centre, we are a vibrant, feminist organisation dedicated to supporting women to overcome barriers, amplify their voices and build better futures. Through a wide range of services – including counselling, advice, courses, wellbeing activities and campaigning – we create opportunities for women to thrive.

The Fundraising and Communications Manager will lead the delivery of our fundraising and communications strategy, helping to increase income, engagement and visibility. You’ll build and manage a small team, oversee integrated campaigns, and drive forward diverse income streams, including trusts and grants, digital fundraising, major gifts, community and corporate partnerships and events. You’ll also play a central role in shaping supporter journeys and strengthening relationships with funders, partners and stakeholders.

We’re looking for someone with a strong track record of delivering successful fundraising activity, excellent communication and copywriting skills, and experience of managing people and projects. You’ll be confident using insight and data to guide decision-making and maximise impact. A commitment to feminist values and equality is essential.

In return, you’ll join a supportive, values-led organisation where your ideas and contributions are genuinely valued. We offer flexible and hybrid working, generous annual leave, a strong focus on wellbeing, and opportunities to engage in wider organisational and community work.

This is an exciting opportunity to shape the future of a growing organisation and contribute to life-changing work for women across Nottingham.

Please review the full Fundraising and Communications Manager job description below for further details.

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

 

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives

About The Role

This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.

What we’re looking for from you

- Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
- Set clear direction on investment, priorities and performance across campaigns and channels
- Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
- Lead, develop and support a team of acquisition managers and officers to deliver strong performance
- Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
- Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
- Manage budgets and resources effectively to ensure value and impact

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

The Talent Set are delighted to be supporting Mother's Union appoint a new Senior Public Fundraising Manager. Mother's Union supports with people from all backgrounds to support communities, strengthen families, and advocate for positive change. For well over a century, it has been making a meaningful difference in the lives of people around the world through a community-led approach to tackling poverty, injustice, and violence. What began as a simple idea has grown into a global network of members and supporters, creating lasting impact across many countries.

Senior Public Fundraising Manager 
Salary: £45,000 - £48,000
Location: Central London - 2 days in the office a week
Contract: Permanent

The Fundraising team is at the heart of powering this fantastic charity’s work across the globe. From supporting local fundraising initiatives across Britain and Ireland to helping drive income for life-changing international programmes, the team plays a key role in turning generosity into impact.

Working closely with colleagues across membership and communications, the team is always looking for fresh ways to connect with new audiences, inspire supporters, and grow a vibrant community of people who want to make a difference. As the organisation enters an exciting new chapter, there’s a real opportunity to build momentum, spark new ideas, and help expand the reach of a charity that continues to change lives around the world.

What you’ll be doing:

• Lead and deliver innovative multichannel fundraising campaigns that grow income, engage new audiences, and maximise support across individual giving, community fundraising, legacy, and in-memory programmes.
• Champion a test and-learn approach, using data, insight, and supporter feedback to enhance the supporter experience, strengthen engagement, and drive long-term value.
• Oversee the creation of compelling fundraising appeals, campaigns, and impacted communications, working collaboratively with internal teams and external partners.
• Develop and deliver integrated supporter and membership journeys that boost acquisition, retention, conversion, and regular giving.
• Lead, support, and develop fundraising team members while ensuring excellent supporter care and smooth operational processes that create a positive supporter experience.
• Use Microsoft Dynamics and performance reporting to inform decision making, identify opportunities, and support sustainable fundraising growth.

About you:

• Proven experience developing and delivering successful fundraising strategies, managing multiproduct programmes, and overseeing budgets to achieve sustainable income growth.
• Extensive expertise in individual giving, supporter acquisition, and multichannel fundraising, with a strong track record of creating engaging supporter journeys and growing fundraising performance across digital and traditional channels.
• Experience developing legacy, in-memory, and community fundraising programmes, supported by excellent supporter stewardship and relationship-building skills.
• Strong analytical and technical capability, including the use of CRM systems such as Microsoft Dynamics to deliver targeted campaigns, supporter segmentation, performance reporting, and data-driven decision-making.
• Good understanding of the opportunities and challenges of fundraising within complex organisations, including membership based or geographically dispersed structures, with experience in the charity sector highly desirable.
• Up to-date knowledge of fundraising regulation, compliance, and best practice, combined with proven people management skills and the ability to motivate, develop, and support high-performing teams.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

About The Role

This is a brilliant opportunity for a senior fundraising leader who knows how to turn supporter engagement into long term growth. You’ll lead the strategy for one of the biggest and most valuable areas of our fundraising programme, shaping how we build stronger relationships with supporters beyond their first year with us. Working across large-scale, multi-channel campaigns and journeys, you’ll use insight, creativity and audience understanding to deliver communications that feel connected, relevant and commercially strong. This is a role for someone who enjoys balancing strategic thinking with delivery, can see the bigger picture, and knows how to bring teams and stakeholders with them.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll lead and develop a talented Growth team, working closely with senior colleagues across Acquisition, Planning, Brand, Data and Product Strategy to create joined-up supporter experiences that drive engagement and income growth over time. We’re looking for someone who is confident leading in a fast-moving environment, comfortable challenging ways of working and experienced in managing complex programmes with multiple priorities. You’ll have the credibility to influence at senior level, the ability to use data and insight to shape decisions, and a strong understanding of what makes fundraising communications perform at scale.

What we are looking for:

- Significant experience developing and delivering mass fundraising or customer communication strategies within a large, complex organisation
- A strong track record of leading high-performing teams through change, growth and evolving ways of working
- Experience using data, audience insight and testing to improve supporter journeys and long-term value
- Excellent stakeholder management skills with the confidence to influence, collaborate and challenge constructively
- Strong commercial awareness, budgeting experience and the ability to manage large-scale fundraising activity strategically
- Someone who combines creativity with operational thinking and enjoys building ambitious plans that deliver results

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.