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Canary Wharf, Greater London (Hybrid)
£48,867 - £51,439 per year
Full-time
Permanent
Job description

Senior Manager, Retention and Engagement

Contract type: Permanent, Full Time (35 Hours per week)

Location: London, UK.

UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person

Salary: £48,867 – £51,439 per year with excellent benefits.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK—from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.

About the role

As our Senior Marketing Manager - Retention & Engagement, you will strategically lead the team responsible for the £34 million existing supporter income stream and work closely with and the wider Supporter Marketing Team and teams across Communication and Fundraising to maximise Supporter Lifetime Value.

In this role, you will:

  • Own and deliver the strategic priorities for Supporter Engagement and Retention, holding accountability for the £34 million income target and the maximisation of Supporter Lifetime Value.
  • Provide direct line management to a team of five specialists, leading the strategic prioritisation and delivery of the entire retention portfolio (Appeals, HV, Email, Stewardship, Magazine).
  • Lead the annual and long-term budget planning process, driving accurate forecasting and optimal resource allocation for the retention function.
  • Design and champion the omnichannel Supporter Journey roadmap, ensuring a unified, personalised experience that strengthens supporter loyalty and engagement.
  • Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

  • Retention Strategy & Income Accountability: Proven track record of managing a significant income stream from existing supporters, demonstrating success in reducing attrition and growing supporter lifetime value.
  • Leadership & Budget Mastery: Experience in leading and managing a small, high-impact team of specialists, coupled with expertise in annual budget planning, forecasting, and reforecasting.
  • Engagement & Digital Expertise: Deep expertise in developing and optimising complex supporter loyalty programmes and automating multi-channel journeys, including proficiency in email marketing.
  • Collaboration & Influence: Exceptional interpersonal and influencing skills with the ability to build strong senior-level relationships and drive alignment across Fundraising and Communications teams.

Although not essential, we’d prefer you to have:

  • Experience managing or overseeing Mid-Value Donor strategies within a mass-market context.
  • Prior experience working in the Non-Profit or International Development Sector.
  • A professional CIM/IDM Qualification (or equivalent).

Closing date: Applications close 12:00 PM UK time on 3rd November Interviews are expected to take place week commencing 10th November.

How to apply: Click Apply to upload your CV only and Cover Letter.

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

  • 36 days’ holiday (including 8 Bank Holidays)
  • Option to buy an extra 5 days’ annual leave
  • Employer pension contribution up to 10 %
  • Flexible and hybrid working arrangements
  • Season ticket loan
  • Free annual eye tests
  • ‘Give as you Earn’ charitable giving scheme
  • Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
  • Sabbaticals
  • One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our Global Commitment:

Our people promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change !

Application resources
Posted by
WaterAid View profile Organisation type Registered Charity Company size More than 1000

Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.

WaterAid logo Play
Posted on: 23 October 2025
Closing date: 03 November 2025 at 12:00
Tags: Marketing, Engagement / Outreach