STRUCTURE AND PURPOSE OF THE ROLE

As Associate Director, Digital Engagement (International) you will be based in the London office or work remotely and will be part of the Mass Markets team.

In this role, you will focus on strategically chosen, globally distributed digital fundraising and engagement projects for IRC. This will include working to support emerging and established fundraising programmes on key activities that drive income generation. You will also have oversight and strategic responsibility for our remote digital programme and the acquisition and development of donors where IRC does not have a physical presence in country i.e. via remote digital activity.

Focusing on both donor acquisition and engagement, you will play a key role in helping the IRC to achieve objectives which are central to the Private Sector Engagement Strategy. These objectives include diversifying our income streams globally and increasing income for our beneficiary programs around the world.

SCOPE AND AUTHORITY

Authority:

The post holder has authority to make strategic and implementation decisions regarding the delivery and optimisation of the remote digital fundraising and engagement programme to maximise financial returns to IRC in the short and long term.

You will continually assess the most strategic projects across the organisation where support including guidance and direct implementation to in-country programs can have significant impact. You will assess where value can be added, balancing this against remote markets opportunities, make work-planning recommendations to be agreed with your line manager and relevant Directors of national Mass Markets programmes as appropriate.

Responsibility for Resources:

• Coordination and oversight the work of any and all agencies, freelancers and external consultants required to deliver on the agreed strategic plan.
• Line management of Digital Fundraising Officer (International), including working with them to ensure their time is allocated effectively across the strategic project pipeline.
• Holds the Global Digital Budget including making decisions on spend in order to return the maximum returns to IRC.

KEY WORKING RELATIONSHIPS

• All national and international Mass Markets fundraising teams
• Global comms and Marcomms teams
• Fundraising consultants, agencies, freelancers and other key suppliers
• Colleagues within other GPP depts as needed
• IT/Tech/Systems teams
• Colleagues in Legal, Finance, Procurement and HR

KEY ACCOUNTABILITIES

Internal guidance and support (60%)

• Work on strategically identified projects to review, strategies and plan key digital fundraising activities across markets. This may include for example temporary leadership/review of national email or ads, programmes,and providing support through planning/delivery of high impact technical projects such as UX reviews and platform integration work.
• Deploy and manage the Digital Fundraising Officer (International), to work on the implementation side of income generating activities (e.g. digital ad and email set-up, copy-writing etc) and support on hands-on delivery of these activities when required.
• Maintain clear and regular lines of communication with heads of national Mass Markets teams and senior leadership in order to continually assess areas where short-term strategic and implementation capacity would add value.
• Draw up recommendations on the basis of these conversations that can then be developed into TORs and project plans for future support.
• Work to lead digital fundraising standards and expertise across the organization, driving collaboration and cohesion across national market teams, ensuring learnings and approaches are shared and leveraged, and that a clear ‘community of practice’ is developed.

Strategy and oversight of remote markets programme (20%)

Oversee and direct IRC’s remote global digital fundraising and engagement program. The post-holder is responsible for developing the strategy for this programme and for ensuring all implementation carried out by the Digital Fundraising Officer (International) meets the highest possible standard and to agreed priorities. Key aspects include:

• Overseeing the testing of remote markets Facebook Ad campaigns via paid advertising whether for recruitment of standard donor, emergency donors, to generate Rescue Gifts, to acquire leads or grow IRC’s sustainer (regular donors) file, and making decisions about campaign roll-out should these tests be successful
• Act as the key point of contact for IRC’s global Rescue Gifts site (Shopify) and ensure the site is maintained and updated as needed, including, overseeing data integrations and bespoke functionality and improving user experience and conversion if prioritised.
• Oversee any Search Engine Marketing Campaigns (and any other acquisition campaigns via digital channels for remote markets) for acquiring new donors. Manage IRC’s agency/suppliers where these activities are outsourced
• Oversee the supporter journey including welcome series, supporter communications cycles email – currently using IBM Watson / Silverpop and implemented primarily by the Digital Fundraising Officer (International).
• Oversee the global donation pages and manage implementation of new pages if and when required – currently using Springboard. (In close collaboration with the US and UK who are using the same systems).
• Ensure that tracking on activity is in place to ensure that activities can be monitored and analysed
• Ensure that critical data metrics are measured and regularly reviewed to improve performance
• Develop and lead in the creative approaches used for global digital activity and work with colleagues in the creative and brand teams to ensure all paid recruitment materials are on brand and of the highest quality
• Ensure regular real-time status reports on activities and campaigns are produced to the highest possible standard.
• Oversee the creation of marketing assets that meet campaign needs, goals and network specifications.
• Manage supplier relationships including developers and the like.
• Coordinate with IRC’s procurement team and HR teams in order to ensure contracts are developed and delivered on time and to IRC standards.
• Stay abreast of rapidly changing ad platforms and advise on new opportunities
• Be a key member of the Global Digital team demonstrating a commitment to the principles and policies of the “IRC Way” – IRC Global Standards for Professional Conduct including integrity, service, accountability and equality.

Supporting change (20%)

• Work collaboratively with colleagues in the IRC network to share and assist in digital best practice sharing and implementation.
• Work collaboratively with Digital and Communications colleagues globally to maximize fundraising opportunities and financial returns.
• Ensure global digital fundraising practices are compliant with fundraising and other relevant regulatory standards.
• Be aware and mindful of cultural differences across multiple markets including what will help IRC generate income from them e.g. gift giving moments per market, media moments which may help us raise more income etc.
• Monitor developments and trends in global digital fundraising
• Contribute to overall strategic and financial planning as required
• Participate in Fundraising team meetings and events
• Carry out other duties as required to maximize IRC’s global digital fundraising.
• Fight for the organization to continue to become more agile and thus supporting digital efforts
• On occasion the give inputs, advice and support in the development of digital fundraising and engagement in markets with in-country operations such as US, UK, German or Sweden

PERSON SPECIFICATION

Experience:

Essential

• Demonstrable experience of leading, developing and managing digital marketing campaigns, ideally remotely, from initial strategic thinking through to planning activity, implementing activity and reporting on it.
• Demonstrable experience of developing, implementing and monitoring of paid digital fundraising campaigns with a particular emphasis on Facebook paid advertising and across multiple markets.
• Demonstrable experience in marketing to mass audiences in international organisations
• Experience in a digital fundraising or marketing role on a strategic level and team leadership level
• Experience of developing and implementing digital fundraising strategies.
• Experience of working collaboratively with members of a fundraising team and across departments
• Experience of fundraising for sustainers (regular donors)
• Experience of working with SalesForce or equivalent eCRM
• Proven ability using analytics to inform and influence decision-making
• Proven ability of managing varied and complex tools and platforms such as SalesForce, Silverpop and the like.
• People person always looking for insights beyond the data – experience of working in close collaboration across varied teams and time zones
• Excellent IT skills including digital marketing tools such as Google Analytics, Facebook Business Manager / Power Editor, AdWords and Microsoft packages (Word, Excel, PowerPoint and Outlook)
• Well-developed verbal and written communication skills, to deal effectively, efficiently and appropriately with internal and external audiences
• Excellent financial and numeracy skills
• Acute attention to detail.
• Excellent organizational skills, including the ability to plan and prioritise in order to handle a complex, varied workload
• Able to establish and build relationships with colleagues and external stakeholders at all levels and from a variety of backgrounds
• Able to understand and demonstrate commitment to IRC’s Equal Opportunities Policy and to ensure all activities are consistent with Equal Opportunities.
• Able to travel on occasion – for example to attend international meetings.
• Understanding of fundraising practices, codes of conduct and the basics of NGO legislation, privacy laws, GDPR etc.

Desirable

• Understanding of digital fundraising in multiple markets and fundraising remotely to them.

The deadline for applications is midnight between Sunday 9th August / Monday 10th August 2020.

Interviews will take place in the week of 17th August 2020. 

Candidates must have the right to work in the UK.

IRC-UK is committed to equality of opportunity and non-discrimination for all applicants and employees. IRC-UK seeks to ensure we achieve diversity in our workforce regardless of gender, race, religious belief, nationality, ethnic/national origin, sexual orientation, age, marital status or disability. IRC-UK welcomes applications from all candidates, including refugees who have the right to work in the UK.