Head of audience strategy and insights jobs

The Senior Marketing Planning Manager in an exciting new role to Alzheimer’s Research UK. Sitting in the Marketing Planning team within Strategic Marketing, this role is accountable for making ARUK’s marketing system work end-to-end for bigger and better impact.

This role is responsible for the practical application of the overall marketing strategy into clear, prioritised and sequenced plans across the top of the marketing funnel, working closely with colleagues across Fundraising, Comms, Digital, Policy and Brand.

Operating with significant autonomy, the role embeds planning discipline, governance and rhythm across the organisation — ensuring the right activity happens at the right time, with the right level of investment, to deliver audience and income growth.

This is a senior management role, judged not by activity but by the clarity, efficiency and effectiveness of the marketing system.

Key Responsibilities:

Marketing Planning & Operating Model Leadership

· Own and embed ARUK’s Marketing Operating Model, ensuring planning principles, cycles, governance and tools are understood and consistently applied.

· Translate organisational priorities into an integrated annual and quarterly marketing plan.

· Ensure planning supports growth of our defined target audience and long-term fundraising outcomes.

Master Marketing Calendar Planning & Management

· Own and maintain the single Master Marketing Calendar to ensure a clear and complete view of what ARUK is communicating externally and when.

· Sequence campaigns to avoid clashes, duplication and audience fatigue.

· Enable informed trade-offs between activity based on capacity, impact and strategic priority.

Strategic Marketing & Communications Board Programme Management

· Act as Programme Manager for the Strategic Marketing & Communications Board.

· Ensure meetings are decision-focused, well-structured and supported by clear papers.

· Track actions, outcomes and follow-through to ensure decisions translate into delivery.

Campaign Planning Quality & Governance

· Lead consistent campaign briefing, prioritisation and review processes.

· Ensure Gold and Silver tier campaigns are properly planned, resourced and evaluated.

· Improve planning quality across teams, reducing late-stage changes and rework.

Cross-Organisational Leadership

· Coordinate input from Fundraising, Comms, Brand, Digital, Policy and Insight.

· Build strong working relationships and act as a trusted planning partner to Heads and Directors.

· Enable teams to focus on delivery by providing clarity, structure and coordination.

· Collaboration and briefing of media agency, creative and external partners to ensure visibility and understanding of priorities

People management

· Accountable for team development and line management of Senior Marketing Effectiveness Officer, including career development, performance reviews.

· Ensure outputs from Senior Marketing Effectiveness Officer are translated into strategy and activated in delivery.

Key Outputs

· Respected ownership of a single, trusted marketing plan and calendar actively used across the organisation.

· Effective, well-timed campaigns and clearer prioritisation.

· Improved confidence from senior leaders in marketing decision-making.

· Proactive planning and increased scheduling of external activity that makes the most of brand halo effect.

· Cross organisational planning forums that enable decisions.

What we are looking for:

· Significant experience leading multi-channel marketing or communications planning across multiple teams or functions.

· Strong understanding and experience of marketing planning frameworks, campaign cycles, and processes that support integrated delivery.

· Experience developing and implementing planning tools such as calendars, tiering frameworks, briefing processes, and governance systems.

· Demonstrable project management and organisational skills, with proven ability to manage competing priorities and deadlines.

· Experience of facilitating cross-functional collaboration and influencing stakeholders at all levels.

· Experience managing complex workloads and bringing clarity and structure in fast-paced environments

· Highly organised, able to create systems and processes that others can easily adopt.

· Strong communication skills — able to translate strategic direction into clear, actionable plans.

· Able to build strong relationships across teams and foster a collaborative approach.

· Confident in leading meetings, workshops, and cross-team discussions.

· A proactive problem-solver who anticipates risks and identifies solutions early.

· Comfortable holding others to account for agreed ways of working, timelines, and processes.

· Attention to detail with the ability to step back and see the bigger picture.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £53,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

Starlight has a long and successful track record of delivering high-profile, high-value special events, including the prestigious Blenheim Ball, Newbury Race Day, and until recently, the Highclere Clay Pigeon Shoot. These events are supported by influential committees and play a critical role in raising income, stewarding donors and connecting supporters with our purpose.

With a gap in our Philanthropy team and maternity leave expected to begin in March, this 18-month fixed-term role exists to lead and deliver Starlight’s flagship events at a senior level, with immediate responsibility for the Blenheim Ball (April) –  the event Tatler refers to as “ society’s smartest ball “chaired by Lady Alexandra Spencer Churchill; and Newbury Race Day (May) – one of Starlight’s longest-standing and most successful supporter events, hosted by Nicky Henderson and his Committee.

This is a senior, delivery-focused role designed for an experienced events professional who can hit the ground running and immediately take ownership of two flagship events. Working closely with the Committees, you will bring leadership, strategic judgement and outstanding project management to ensure these events continue to excel in reputation, income and supporter experience.

We are specifically looking for talented individuals who have a short notice period and are available to start in January. Candidates need only apply if available through to April 2026 with no planned significant periods of leave.

Duration: Fixed Term (Maternity Cover for 12 months)

Salary: £56,000 per annum

Hours: 35 hours per week (other flexible arrangements will be considered)

Location: Working from home and at 1 Westfield Avenue, London E20 1HZ

UNICEF ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

This is a great opportunity to join the UK Committee for UNICEF (UNICEF UK) as Finance Business Partner (early moments leave/maternity cover for 12 months).

This role provides the main Finance point of contact across relevant teams and senior stakeholders and is expected to support various teams, including the Marketing Team that generates a significant portion of UNICEF UK’s income, and the Information and People Teams, amongst others.

Reporting to the Head of Finance Business Partnering, you will work directly with budget holders in your dedicated teams, supporting financial planning and performance reporting with analysis, insight and constructive challenge to support decision making and strategic financial planning, driving positive outcomes for UNICEF UK.

The ideal candidate would be someone that’s analytical and highly numerate, able to identify key performance and financial drivers and convey complex information with clarity. Experience in finance business partnering is key with experience specifically in digital marketing being desirable.  The role entails building strong relationships with senior stakeholders and being able to both challenge and support.

Act now and visit the website via the apply button to apply online.

Closing date: 9am, Monday 5 January 2026.

Interview date: TBC in January.

In return, we offer:

· excellent pay and benefits (including flexible working, generous annual leave and pension, big brand discounts and wellbeing tools)

· outstanding training and learning opportunities and the support to flourish in your role

· impressive open plan office space and facilities on the Queen Elizabeth Olympic Park

· an open culture and workplace with colleagues who share our values, enjoy their work and are motivated to do their utmost for children.

· the opportunity to work in a leading children’s organisation making a difference to children around the world

Our application process: We use a system called "Applied" that anonymises your responses and focuses on your actual skills that are relevant to this role. This benefits you by giving you a greater chance of expressing your skills in this objective selection process.

We anticipate most colleagues will work one or two days a week in the office on the Queen Elizabeth Olympic Park in Stratford, East London and the rest of the time from home. We will happily discuss other flexible options to suit your circumstances.

We particularly welcome applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates, disabled candidates, and from men, because we would like to increase the representation of these groups at this level at UNICEF UK. We want to do this because we know greater diversity will lead to even greater results for children.

UNICEF UK promotes equality, diversity and inclusion in our workplace. We make employment decisions by matching business needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.

We welcome a conversation about your flexible working requirements, personal growth, and promoting a workplace where you can be yourself and achieve success based only on your merit.

The successful candidate will be required to apply for a criminal records check. A criminal record will not necessarily bar you from working with us. This will depend on the nature of the role and the circumstances of your offences.

We only accept online applications as this saves us money, making more funds available for us to help ensure children’s rights.

If you require support in completing the online form or an application form in an alternative format, please contact the Supporter Care line during office hours.

If you do not hear from us within 14 days of the closing date, please assume your application has been unsuccessful on this occasion. Please note that we only provide feedback to shortlisted candidates.

Registered Charity Nos. 1072612 (England and Wales) SC043677 (Scotland)