Head Of Business Architecture And Analysis Jobs
Home based – with the ability to travel to London for monthly staff meetings and other meetings and events necessary for the role.
The Digital Products Manager is a pivotal role in ensuring SCIE delivers on our digital plan, including:
1. Managing all web content, resources and other digital assets.
2. Ensuring the SCIE website and SCIE’s digital resources communicate, educate and engage impactfully to our target audiences and customers
3. Using your extensive experience of digital delivery to ensure new impactful digital resources are designed and developed on-time and to budget.
This role sits within the Marketing and Communications team, led by the Head of Marketing and Communications, and working alongside colleagues in the wider Business Development and Marketing directorate.
About us
The Social Care Institute for Excellence (SCIE) is a national charity with a clear vision of a society where care and support maximise people’s choices, removes social inequality, and enables people to live fulfilling, safe and healthy lives. To achieve this we research, evidence, share and support the implementation of best practice. We use this evidence and experience to shape policy and outcomes, and to raise awareness of the importance of social care and social work for creating a fair and equal society. Everything we do is informed by people with experience of care and support.
At the SCIE, we are driven by our values:
· Progressive – always learning and developing.
· Inclusive – working together for equality, diversity, and fairness.
· Credible – evidence-based, robust, and reliable.
· Transparent – open and honest.
About you
We are seeking candidates with experience in managing the development, production and delivery of web content and digital products, including e-learning resources, videos, podcasts, and images, for a high traffic and information rich website.
The successful candidate will have experience of implementing a digital-first strategy which supports and refines customer-focused outputs. You will be versed in content management systems (e.g. WordPress), information architecture, and user-experience (UX) design as it pertains to effective usability and accessibility. You will have experience of the daily operation and fluid maintenance of a large website and platform that works for our audiences and supports our wider business development aims of generating interest and sales in SCIE’s products and services.
You will have experience of managing external contractors (e.g. designers, photographers, illustrators, developers, etc.) as well as using tools like Google Analytics (GA4) and Hotjar, and understanding how web statistics and user feedback collection and analysis can help us engage with our audiences better.
You will understand the digital needs of a wide range of SCIE’s stakeholders, including for example, people with visual impairments and people with learning disabilities, and how to ensure that our digital products and web content work for all audiences.
This is a fantastic opportunity for you to contribute your skills and passion within a small and highly regarded social care charity.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report