Head of centre volunteer volunteer roles in Birmingham

Job Title: Marketing Lead – Roots Academy Ireland

Location: Australia (Remote, with in-person responsibilities within the region)

• Commitment: 3-5 hours per week, part-time 

• Reports To: Head of Marketing – Roots Academy Global

About Roots Academy 

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 2,000 students across Australia, UK, Ireland, Canada, Turkey & USA.

Role Summary:

The Marketing Lead will lead Ireland’s marketing strategy, driving brand growth and customer engagement. This role is responsible for overseeing all aspects of marketing, including brand development, digital marketing, campaign management, market research, and customer experience. As a key member of the team, the Marketing Lead will work closely with cross-functional teams to position Roots as a leader in the Islamic Education industry while ensuring all marketing efforts align with our mission and objectives.

Key Responsibilities:

• Strategic Marketing Leadership:

  • Develop and implement a comprehensive marketing strategy to achieve organisational goals, including brand awareness, lead generation, and customer retention.

  • Monitor market trends and competitor activities to identify opportunities and risks.

• Brand Management & Positioning:

  • Strengthen the organisation’s brand identity and ensure consistent messaging across all channels.

  • Lead efforts to position the brand as an industry leader, driving differentiation and competitive advantage.

• Campaign Planning & Execution:

  • Oversee the creation and execution of marketing campaigns across digital, print, and traditional channels.

  • Measure campaign effectiveness, optimising performance and ROI.

• Team Development:

  • Build, mentor, and lead a high-performing marketing team.

  • Foster a collaborative, creative, and results-driven environment.

• Content Development:

  • Develop a media strategy that includes high-quality photography and videography to enhance brand storytelling.

  • Oversee the production of visual content for social media, advertisements, websites, and events.

  • Ensure all media content aligns with brand identity and marketing goals.

Preferred Experience:

• Marketing & Branding

  • Some experience in digital marketing, social media, or event promotion.

  • Basic knowledge of social media management, and content creation.

• Involvement with MSAs or ISOCs

• Experience with Muslim Student Associations (MSAs) as a member, volunteer, or organizer.

• Comfortable engaging with Muslim communities and student networks.

Skills and Qualifications:

• Marketing Skills: Proven expertise in brand strategy, digital marketing, and campaign management.

• Innovative: Demonstrated ability to drive growth through innovative and data-driven marketing strategies

• Relationship Building: Proven experience in building and maintaining meaningful relationships with a wide variety of stakeholders.

• Project Management: Strong organisational skills with the ability to support program delivery efficiently.

• Communication: Excellent communication skills, with the ability to engage diverse audiences, from students to community leaders.

• Commitment to Ihsaan: This role requires someone who strives to deliver their responsibilities with ihsaan.

• Dedication to Service: A heart for khidma (service), and a desire to make a positive impact on the lives of young Muslims through education.

What We Offer:

• Be part of a team of 100+ dedicated volunteers from across the globe.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house Tarbiyah sessions to develop your deen. 

Please Note: This is an unpaid volunteer position. Volunteers can claim expenses for food, travel, and equipment in line with the Expenses Policy.

Do you want to take part in vegan volunteering around your local area?

You can do that – right here at The Vegan Society. 

We have an ever-growing Community Network of vegans just like you, who have a passion to volunteer and promote veganism where they live. 

Every month, our Network choose from a range of outreach tasks. These could include town centre stalls, writing to a councillor or MP, sharing our campaigns on social media or contacting local businesses. You're in control of how much or how little you do. 

As an Advocate, you will have a network of other Advocates and an Organiser in your area. Your Organiser will be your main point of contact. They will send you tasks every month and ask you to feed back on what you've completed and any positive outcomes. 

Why do we need you to volunteer?

As the vegan community grows, veganism itself becomes better understood. We're finding that more people are looking to The Vegan Society to find out what being vegan is all about.

Local communities are starting to see the vegan movement as something real and something that’s happening in their area. More people are embracing a vegan lifestyle, which we welcome. From new businesses, to families, to councillors, many people need support. This could be with a range of topics: going vegan, finding correct information around a vegan diet, providing vegan options in their business, MPs listening to vegan constituents, and learning about our work.

Local issues are often unique and more varied than national issues. Our volunteers from local areas are vital! They enable us to share our messages and campaigns in an effective way. Research tells us that people are far more likely to trust information from a peer rather than an outside expert, so community volunteering vastly increases the impact of our campaigns.

Our network of committed local vegans across the country is growing! The Vegan Society organises various outreach activities to influence change in every level of society. There are a range of activities going on all the time, from general educational stalls at events to meeting with local policy influencers.

Advocates are a crucial voice in their own community. They ensure that our campaign messages are spread far and wide. They provide a strong vegan presence in local communities.

What does the Advocate role involve?

Being an Advocate for veganism with The Vegan Society will mean communicating with people in your local community. You'll share the benefits of a vegan lifestyle. You will form part of a local group, headed up by a local Organiser. The Organiser will feed back your collective efforts to staff. You will also be invited to our private Facebook group, for vegan socialising and ideas sharing.

You’ll stay in touch with the Organiser and bring your passion to tasks. Activities can range from staffing a stall to giving a talk at an employee event. It could also mean writing to a local newspaper or lobbying an MP.

Messaging can differ every month. Part of our mission statement is to ensure people can remain vegan, so you might focus on getting more vegan options available in local businesses. Or within our Live Vegan for Less campaign, you may share cheap vegan recipes to help people with the cost of living.

When acting as an Advocate, you will use The Vegan Society’s branding and messaging guidelines. Your local Organiser will guide you in doing this, as they hold physical resources and handbooks. You can report any issues and feedback you have to your Organiser. You can also contact staff if your Organiser isn't available or you have any problems.

What training and support is available?

You will be provided with a big welcome and full induction from your local Organiser. They will introduce you to the group and any actions that are ongoing. Any training and development will be provided via your Organiser, and you can also ask for specific training on any areas that you need some development in.

What skills would be useful in doing this role?

• The ability to stay motivated in order to achieve the best possible outcomes
• Good email etiquette, responding in a timely manner
• Committed to veganism and the mission of The Vegan Society
• Ability to stay calm if confronted with differing opinions or challenges
• A good communicator, with the ability to be persuasive
• Confident in communicating with people from a range of backgrounds
• Experience of campaigning
• Any experience in talking with members of the public through customer/public service would be helpful
• Awareness of current affairs, especially those that relate to veganism
• Regular availability and a willingness to stay committed to actions
• Good team player

How much time do I need to invest? 

For Advocates, we ask for people to engage in a minimum of four to six actions per year. An example of an action could be writing to an MP or holding a stall. But the more you can do, the better! On occasion, there may also be online meetings to plan for actions or provide training.