9 Head of communications jobs

Head of Policy and Communications

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Head of Policy and Communications 

Location England

£58,212 per annum (pro rata for part time) 

Ref: 114REC 

Part Time - 21 hours per week – we are happy to talk flexible working 

Base: Home based/hybrid, in or commutable to London 

Contract: Maternity Cover 

Disclosure: Basic/Enhanced/ DBS is not required for this position as the post holder will not be working with school and community groups in the region. 

ABOUT THE ROLE 

Team: Strategy and Engagement/ Policy and Communications 

As the Head of Policy and Communications you will lead our policy, communications and influencing work in England, helping to increase support for walking, wheeling and cycling. As a key member of the Policy and Communications leadership team, you will raise the profile of Walk Wheel Cycle Trust, strengthen engagement with supporters and influence decision-makers to create positive change. 

Working closely with senior leaders, you will shape political strategy, develop clear and compelling messages, and build strong relationships with policymakers, partners and stakeholders. You will use evidence, insight and collaboration to influence national policy and help deliver our UK-wide goals. 

This is an exciting opportunity to drive real change by championing healthier, greener and more accessible journeys for everyone. 

What You’ll Be Doing 

• Lead our influencing work with the UK Government and coordinating that with our influencing work with the other three nations, government agencies, mayors and regional policymakers.

• Build trusted relationships with UK Government policymakers and partners who share our goals. 

• Provide strategic advice to the charity’s senior leaders on communications and political risks and opportunities. 

• Lead our UK-wide and England focused media and communications team, building and protecting the charity’s reputation. 

• Working with the Head of Brand and Marketing to plan and implement our supporter engagement campaigns. 

This role is ideal for someone who enjoys leading both communications and public affairs for a cause, working with others internally and externally to achieve positive change. 

ABOUT YOU 

We’re looking for someone who has experience and understanding in the areas listed below. You don’t need to meet every requirement — if you feel you’d be a good fit, we encourage you to apply. 

• Extensive experience influencing the UK Government, and the ability to provide strategic advice to senior leaders on political and communications risks and opportunities. This is the most important experience to be successful in this role. 

• Experience working in coalition with other external partners to achieve policy and communications goals. 

• Ability to build positive profile in the media and protect reputation in a crisis. 

• Excellent communication and influencing skills. 

• Successful leader of a multi-disciplinary policy and communications team. 

• The ability to work in a way that promotes the safety and wellbeing of children, young people and adults at risk.

LIVING OUR VALUES 

At the Walk Wheel Cycle Trust, we’re a values‑driven organisation. We’re looking for people who are: 

Always Learning – curious, open‑minded and committed to continuous improvement. 

Championing Equity – inclusive, respectful and focused on ensuring everyone has a voice and fair opportunity to succeed. 

Taking Ownership – proactive, responsible and empowered to make things better. 

Delivering Together – collaborative, transparent and motivated by shared success. 

Through our values we make it possible for more people to walk, wheel and cycle safely, healthily and joyfully. 

WHAT WE OFFER 

We want you to feel supported, valued, and empowered in your role. That’s why we offer flexible working, a positive team environment, and benefits designed to support your wellbeing, finances, and family life. 

WellbeingSupport 

• 28 days’ leave per annum plus bank holidays for full-time employees 

• Option to buy an extra week of annual leave (pro-rata for part-time employees) 

• Paid volunteer days to support causes you care about 

• Free, confidential support service available 24/7 

• Access to cycle-to-work schemes through Green Commute Initiative and Cycle Scheme 

FinancialBenefits 

• Up to two extra days of paid leave (pro rata for part‑time colleagues) when travelling sustainably for holidays. 

• Group Personal Pension scheme with a 6% or 7% of basic salary contribution being matched by Walk Wheel Cycle Trust 

• Bike, computer and season ticket loans 

• Discount benefits 

• London Weighting Allowance of £4,530 per annum, pro rata for all those living within a London Borough (32 local authority districts plus the City of London). 

• Death in Service benefit – 3 x annual Salary 

Family FriendlyPolicies 

• Enhanced maternity and paternity pay 

• Flexible Working practices (full time hours are 37.5 per week, Monday - Friday) 

ADDITIONAL INFORMATION 

• Application deadline: 23:59, 13 September 2026 

• Interviews will be held via Microsoft Teams during the week of 05 October 2026. To apply, please complete our online application form. 

• We actively welcome applications from people of all backgrounds, particularly those underrepresented in our workforce, including people of colour and candidates with disabilities. Adjustments are available throughout the recruitment process. 

• Adjustments are available throughout the application process. 

Role Overview

The Talent Set are delighted to partner with Help Musicians and Music Minds Matter to support the recruitment of their new Head of Communications & Integrated Marketing. This leadership position involves designing & implementing strategic communication and marketing initiatives that enhance brand presence, engagement, and outreach.

Working closely with the Director of Marketing, Communications & Engagement, the post holder will help create departmental strategy and lead its execution across marketing, digital, communications and PR, social media, content and people stories. They will ensure that activity is innovative, audience led, insight informed, creatively strong, well integrated across channels and measured for impact, while providing strategic challenge, leadership and identifying opportunities that could strengthen organisational impact.

Key Responsibilities

• Drive the organisation’s communication and marketing strategy through new ideas and tactics to effectively engage target audiences and support organisational objectives.
• Oversee the ideation & delivery of compelling content across multiple channels, ensuring consistent messaging and brand positioning.
• Manage stakeholder relationships, including media, partners, and community agencies, to build positive engagement.
• Develop and monitor performance metrics to evaluate the success of campaigns and communication efforts.
• Lead a team of communications and marketing professionals, fostering collaborative working and thinking outside the box.
• Ensure all communications are inclusive, accessible, and aligned with best practice and organisational values.
• Stay informed on industry trends and incorporate innovative approaches to enhance outreach and reputation.

Person Specification

• Proven experience in leading and innovating communication and marketing functions, ideally within the charity or non-profit sector.
• Strong strategic planning and project management skills, with an ability to deliver timely and impactful campaigns.
• Excellent written and verbal communication skills, with a talent for crafting clear, engaging messages for diverse audiences.
• Ability to lead, motivate, and develop a team while managing multiple priorities effectively.
• Deep understanding of digital marketing, social media platforms, and content creation.
• Collaborative approach with excellent stakeholder engagement skills.
• Commitment to inclusion, accessibility, and organisational values.

What’s on Offer

· Salary: £60,000-£65,000

· Permanent

· Hybrid, London 2 days/week

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Join our team as Head of Communications! 

• Location: Remote within the countries where WeMove Europe is registered to work (UK, France, Spain, Belgium, Germany, Netherlands, Italy, Poland)

• Preferred Start Date: January 2027

• Application Deadline: September 24 2026

• Employment type: Permanent contract

WeMove Europe is a community of people united by a vision of a better Europe. We run campaigns that empower citizens to take action and influence decision-makers at the European level.

We’re looking for a Head of Communications who will combine communications expertise and an innovative approach to storytelling to engage hundreds of thousands of Europeans in meaningful action. This role reports to the Campaigns Director and has line management responsibilities. 

You’ll work closely with our campaigns team and a social media manager to adapt and enhance campaigns through media, partnerships and content. This role works across multiple channels. You don’t need to be a tactical expert in all of them, but you need to be a strong strategic thinker who can carefully consider the role of each channel and asset. You will be as comfortable setting the strategic direction as you are delivering: pitching a story, briefing a journalist, running influencer outreach.

What you’ll do:

• Advise on and support the development of our campaigns by creating and inputting into campaign narratives and communications plans

• Work alongside campaigners and social media manager to oversee and/or produce complementary content that builds pressure on the target: reactive posts, video, and assets timed to campaign moments

• Liaise with media contacts and external agencies to find appropriate opportunities to amplify our campaigns across European and national media

• Build partnerships with influencers, creators, and independent activists to enhance the power and impact of our campaigns 

• Support the campaigns team to strengthen their storytelling skills and identify compelling storytelling opportunities in their partnerships, such as media hooks

• Build and sustain contact with journalists, produce press releases and briefings, keep our media database accurate and current across our priority countries

• Oversee and refresh our social media presence, line managing and coaching a social media manager. 

• Stay close to the news cycle and to what is working on social in order to identify moments that put our campaign in front of the people we need to move

• Contribute to defining the success measures for communications, including social media KPIs, and oversee activity to meet them 

• Advise senior leadership on communications and reputational considerations, including crisis communications approach

• Ensure consistency of messaging and tone across all public communications.

• The WeMove Europe team works in a culture of togetherness and passion for our issues and determination to win, so from time to time, you will be expected to perform activities outside of your normal role.

Who we’re looking for:

Essential skills:

• Storytelling: You can translate complex policy or campaign issues into compelling stories for different audiences, and generate creative news angles from unlikely material or challenging subject matter. You can write inspiring, clear, and impactful copy in English.

• Delivery: You have experience in at least one of the following areas:

  • Media relations: Securing proactive and impactful media coverage which influenced policy or moved the needle - in other words, which has had an impact beyond raising profile or raising awareness. 

  • Influencer partnerships: Building relationships and impactful collaborations with influencers, content creators or other content partners. 

  • Content creation: Producing social media content which mobilised people to take action. 

• Audiences: You have experience of engaging new audiences through communications channels, and you are able to use audience insights to influence your approach.

• Analysis: You are data-driven and results-oriented, eager to test, learn, and continuously improve your content and communications. 

• Collaboration: You thrive in collaborative, international teams, eager to learn from colleagues and share your own expertise.

• Coaching and training: You can design and deliver practical training that changes how colleagues work, not just how much they know, and you enjoy building capability in others rather than holding it yourself.

Important criteria: 

• Values: You are deeply committed to systemic change in Europe, aligned with values of solidarity, sustainability, justice, and democracy. You are passionate about empowering people to realize their own power and become agents of change.

• Languages: You are fluent in English 

• Travel: You are willing to travel within Europe when needed (at least 3 times a year)

• Experience level: You should have five years of relevant experience for this post. 

Nice to have 

• You are familiar with a digital-first campaigns model, though you don’t necessarily need to have worked in this context before. 

• Have recent experience of using video to tell complex stories and reach new audiences.

• You don’t have to have line management experience, but it could be beneficial. 

• Knowledge of the Brussels press landscape alongside national media

• Other European languages are an added benefit.

Why us?

WeMove Europe is an independent and values-based organisation that seeks to build people power to transform Europe in the name of our community, future generations and the planet. We are people from all walks of life, who call Europe our home – whether we were born in Europe or elsewhere.

Our job is to move a community of almost a million people across Europe on issues that matter - including the climate emergency, migrant rights, workers rights, better governance, and more. We know this number of people also needs to grow and diversify further so we can represent a strong critical mass that can bring about change in Europe.

We are...

• A remote-first team working across borders and time zones

• Driven by an urgent, ambitious mission with people at its heart

• Innovating the next generation of tools for people-powered campaigning

• Committed to a culture of trust, collaboration, and impact over ego

• A place where your voice counts and your work drives real change

What we offer:

• Working hours: Full time (5 days a week) or part time optional, (4 days a week, with a pro-rata salary adjustment.)

• Contract type: Permanent 

• Location: Remote within countries where WeMove Europe is registered to work 

• Salary ranges: Gross year salary per country, depending on experience level and location. The ranges below are indicative, and based on at least 5+ years of relevant experience. These salary ranges are estimates indexed to local living costs. Final calculations are based on city cost of living indexes and can differ slightly depending on your location

  • Netherlands, UK: 62,000 - 65,000 EUR (Amsterdam, London range 12% higher)

  • Belgium, Germany, France: 53,000 - 56,000 EUR (Brussels, Berlin range 7% higher; Paris ranges 12% higher )

  • Italy: 47,000 - 50,000 EUR (Rome ranges 87% higher)

  • Spain: 44,000 - 47,000 EUR (Madrid ranges 10% higher) 

  • Poland: 39,000 - 42,000 EUR (Warsaw ranges 10% higher)

• Benefits: home office set up and co-working space of your choice, 30 vacation days, training, professional development, regular team calls, full week retreat in person with the whole team, and much more…!

We are committed to being a diverse and inclusive workplace which is why people from communities that experience discrimination on the basis of race, ethnicity; women; people with disabilities; and LGBTQ+ people are especially encouraged to apply.

Next steps

If you are interested in this position, please send an application in English and include:

• Motivation letter.

• CV

• Work sample: share an example of a communications tactic you have used to achieve impact such as political change or response from a target (1 A4 page)

Our recruitment process involves the following stages:

• Evaluation of written applications

• 2 rounds of interviews 

• Final decision

**Applications in languages other than English will not be processed. Applications from people who are based outside of the countries where WeMove Europe operates will not be considered**

Salary: £45,000 - £50,000 per annum
Contract: Permanent, Full-time
Location: Hybrid, minimum 3 days/week in Paddington
Closing date: ASAP, applications reviewed on a rolling basis
Benefits: 27 days annual leave plus bank holidays, office closure between Christmas and New Year, Employee Assistance Programme, annual professional development budget

We are delighted to be working with a small but mighty children's charity to recruit a Head of Income Generation and Communications. This is a fantastic opportunity to join the organisation's senior leadership team and play a pivotal role in shaping its future growth and impact. 

Reporting directly to the CEO, this role will lead the development and delivery of an integrated income generation and communications strategy. You will oversee a diverse fundraising portfolio including community and challenge events, corporate partnerships, major donors and supporter engagement, while also driving the charity's marketing, communications and brand activity.

This role would suit an ambitious fundraising leader who enjoys working across multiple income streams, thrives in a collaborative environment and is excited by the opportunity to make a genuine difference.

To be successful as the Head of Income Generation and Communications you will need:

• Significant experience developing and delivering successful fundraising or income generation strategies
• A strong track record of achieving and exceeding income targets across multiple fundraising streams
• Strong team leadership experience , and evidence of building a culture of high performance and collaboration
• Excellent stakeholder engagement skills, with the ability to build relationships with supporters, partners and senior leaders
• Experience using CRM systems and fundraising data to drive performance and supporter engagement

If you would like to have an informal discussion, please get in touch and ask for Heather, quoting the reference 3091HB.

Ashby Jenkins Recruitment are a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, and you can read more about our commitment to diversity on our website.

We take a relationship-led approach to recruitment in the charity sector and partner with you throughout the recruitment process.

If enough applications are received, the charity reserves the right to close the application period earlier than advertised.

Job Title: Head of Communications: Maternity Cover

Location: London/Hybrid 2 days a week in office

Salary: £70,700.00 per annum

Weekly Hours: 35

Reference: YMC1231934

About Us

Founded in 1844, YMCA is a global movement and the world's largest youth-focused charity.  In England and Wales, YMCAs are based in over 700 communities across168 local authorities supporting young people and communities to reach their potential. The turnover of YMCA in 2025-26 was £386m. YMCA England & Wales is a £23 million organisation of more than 400 colleagues, supporting a Federation of 80 local YMCAs to deliver vital services which positively impact young lives across the country. As we enter 2027, a year of significant impact in our mission, we seek a Head of Communications for maternity cover.

The opportunity

As Head of Communications, you'll lead YMCA England & Wales' communications and reputation strategy, growing our influence, visibility and impact across England and Wales. You'll be responsible for leading the delivery of an integrated communications strategy that strengthens our reputation, supports organisational priorities, amplifies the voices and experiences of young people, and positions YMCA as a leading voice on the issues that matter most to young people and communities.

Working closely with the Senior Leadership Team, local YMCAs and external stakeholders, you'll oversee YMCA England & Wales’ media relations, collaborative public affairs and campaign communications, digital communications, content development, brand amplification, event delivery, internal communications, and crisis communications. As part of the Leadership Team, you'll work collaboratively across departments to help deliver our strategic goals.

Day to day, you'll provide expert communications counsel to senior leaders and trustees, protect and grow our brand and reputation, lead integrated campaigns that support our influencing objectives, and turn research and insight into compelling public narratives. You'll also lead our approach to crisis communications and issues management. You'll manage a high-performing communications team, alongside the budget for that team, and help strengthen communications capability across the wider YMCA Federation.

About You

You're an experienced, strategic communications leader who can operate confidently at senior and board level, translating organisational priorities into clear, compelling communications plans. You'll have a strong track record in brand awareness building, reputation management and media relations, and an instinct for storytelling that builds engagement and trust.

You're calm and decisive under pressure, with proven experience leading crisis and issues communications. You know how to lead, motivate and develop a team, manage budgets effectively, and build strong relationships across a complex, federated organisation. Above all, you're passionate about YMCA's mission and committed to championing equality, diversity, inclusion and safeguarding in everything you do.

Our recruitment process is anonymised and candidates' names are hidden. We welcome and encourage job applications from people of all backgrounds. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

We’re looking for an experienced fundraising leader who can combine strategic thinking with hands-on delivery and take the next step into a broad senior leadership role.

As Head of Income Generation and Communications, you will lead Cosmic’s fundraising, marketing and communications function, with responsibility for sustainable income growth, team leadership and strengthening our profile. You will oversee a varied portfolio spanning community and challenge fundraising, corporate partnerships, major donors, events, volunteering and supporter stewardship, while also setting the direction for our communications, brand and digital activity.

This is a role with real scope to shape our future. You will work closely with the CEO and Trustees, lead a small team and external communications support, and develop a three-to-five-year strategy that turns ambition into clear plans, targets and results.

We are looking for someone with a strong track record in fundraising and income generation, experience of managing people and performance, and the confidence to oversee communications and volunteering strategically. You do not need to be a communications specialist, but you should understand how strong storytelling, supporter engagement and volunteer involvement can help drive income and impact.

Salary: £45,000–£50,000 | Full-time | Permanent | Hybrid, primarily based near St Mary’s Hospital, Paddington

Salary: £50,000 - £54,500
Contract: Full Time Perm
Location: Hybrid
Closing date: ASAP
Benefits: Flexible working, free gym membership at the Peterborough office, life assurance, plus a buy/sell annual leave scheme

We have a great opportunity for a Head of Communications working for an ambitious and growing health charity dedicated to improving the lives of people affected by a serious lung condition. Reporting to the Chief Executive Officer, this is a fantastic opportunity to shape and lead a communications function at a key stage of organisational growth and strategic development.
As part of this exciting role, you will lead the charity's communications and engagement function, developing and delivering a strategic communications plan that supports organisational objectives and raises the charity's profile nationally. You will manage and develop a small communications team, oversee media relations, digital communications, supporter engagement and internal communications, while ensuring consistent messaging and strong brand standards. Working closely with senior leaders across fundraising, research, policy and services, you will translate complex information into compelling stories that inspire supporters, engage stakeholders and demonstrate the charity's impact. You will also play a key role in strengthening communications systems, processes and reporting to support future growth.
To be successful as the Head of Communications, you will need:

• Significant senior-level experience in communications, marketing, media, engagement or public relations, with a track record of leading multi-channel communications strategies.
• Experience of managing and developing teams, alongside strong media relations, digital communications and stakeholder engagement expertise.
• Excellent written and verbal communication skills, with the ability to turn complex information into engaging content and provide confident strategic advice to senior stakeholders.

If you would like to discuss this role with us please email your CV or contact us and quote the reference 3057AJ.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.
We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.
If enough applications are received the charity reserve the right to end the application period sooner.
 

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.