Head of digital jobs
This is an exciting and pivotal leadership role at the heart of Kinship’s digital transformation. You’ll lead a talented and ambitious team to deliver and develop live digital services, accessible content and user-centred products that kinship carers rely on to access support.
This role does not own all services delivered through digital channels. It owns selected shared digital products while also enabling teams across Kinship to deliver their work effectively through digital platforms, content and journeys, while teams retain ownership of their services and outcomes. You’ll provide leadership on standards, user experience, accessibility and innovation.
Context:
Kinship is expanding its reach and digital capabilities, and our digital platforms are central to how we deliver services at scale. In 2024, we launched a new website bringing together all content and services under one home, and introduced Kinship Compass, a postcode search tool that helps kinship carers find relevant local and national support.
Alongside this, we have been developing a new AI-powered tool to help kinship carers access trusted information quickly and accurately, 24/7. You will lead the evolution of these digital services ensuring they are safe, ethical, resilient and data-informed, and that innovation is always grounded in reliability, safeguarding and user trust.
You’ll play a key role in the Department for Education funded national Training and Support Service, ensuring kinship carers can easily access and book high-quality training through our digital platforms.
You’ll oversee content design in collaboration with internal and external subject experts and kinship carers themselves and lead the digital and content streams for Kinship Minds, including the development and delivery of our e-learning platform and curriculum.
This role sits at the intersection of digital service delivery, product development and content design. At Kinship, content design is distinct from communications or marketing. It focuses on designing clear, accessible and trauma-informed information, learning content and user journeys that enable kinship carers to understand their options, make decisions and access support. Content is treated as part of the service itself and is central to the quality, safety and effectiveness of our digital platforms.
This is a role for a digital leader who is both strategic and operationally grounded. You’ll balance innovation with delivery, experimentation with governance, and ambition with accountability. You’ll champion inclusive, accessible and co-produced design, ensuring digital products support real-world service delivery and improve outcomes for kinship families.
You will work closely with colleagues in the Communications and Policy team (who sit in a separate department and lead external communications, campaigns and social media) and who own the external communications strategy. You will ensure clear alignment while retaining a distinct focus on digital service innovation, product development and content design.
What you'll be doing:
Digital leadership and strategy
- Lead the Digital and Content Design team, setting clear priorities and building a culture of high performance, accountability and continuous improvement.
- Own and deliver Kinship’s digital strategy and product roadmap, covering the website, Kinship Compass, Kinship Minds, the AI tool and other digital services, excluding marketing and social media.
- Provide digital leadership across Kinship, strengthening capability and effective cross-organisational working.
- Lead responsible digital innovation, ensuring AI and emerging technology are used where they clearly improve service delivery, accessibility and user experience.
- Take accountability for digital budgets, agency relationships and delivery against agreed outcomes, timescales and quality standards.
- Horizon scan and translate external digital developments into practical, service-led improvements for Kinship.
- Contribute to organisational planning, reporting and income generation linked to digital innovation.
Website, content and digital product development
- Lead the ongoing development and innovation of Kinship’s digital platforms to ensure they are user-centred, accessible and continuously improved.
- Oversee the content strategy and governance for Kinship’s website, Kinship Compass and new e-learning platform.
- Work with internal colleagues to improve our workshop booking system.
- Ensure a consistent content design approach across all digital platforms, grounded in user need, plain English, trauma-informed practice and continuous testing and improvement.
- Lead the content design team to develop content for strategic projects working collaboratively with subject experts and kinship carers.
- Work closely with Advice and Training teams to ensure digital platforms and content design support service delivery, quality standards and DfE contract requirements.
- Develop an excellent understanding of end-to-end audience experience and how the website, online content and digital products can drive effective online services and enhance the kinship ecosystem. Map the user journeys across our website and digital products leaving no dead ends.
- Ensure integration across all platforms (e.g. website, telephony, Salesforce, Kinship Minds) to create seamless user journeys for kinship carers and internal teams.
- Embed meaningful participation and co-production with kinship carers in digital service and content development.
- Drive accessibility and inclusion, ensuring our digital services reach and work for all kinship carers, including those with lower digital literacy.
- Ensure strong digital governance, accessibility, documentation and use of insight to continuously improve performance and impact.
- Oversee SEO, analytics and data-driven optimisation to improve engagement, performance and impact.
Type of person we’re looking for:
We’re looking for a service-led digital leader who is as comfortable with operational delivery as they are with strategy and innovation. You’ll understand that digital products are part of how services are delivered, not an add-on, and that reliability, accessibility and trust matter as much as creativity.
You’ll be curious, pragmatic and values-driven, with the judgement to know when to push innovation forward and when to prioritise stability, safety and user confidence.
You are likely to:
- Have led live digital services or products that people rely on, not just content.
- Be comfortable balancing innovation with delivery, and experimentation with governance.
- Think in terms of end-to-end service journeys, not just platforms or pages.
- Be motivated by improving outcomes for people, particularly families experiencing complexity or crisis.
- Value co-production, accessibility and inclusive design as core to good digital practice.
- Bring clarity, calm and consistency to teams working in complex environments.
- Be confident working across disciplines such as digital, services and delivery without needing to own everything.
- Care deeply about doing digital work ethically, safely and well.
- Show commitment to personal development and learning.
How to apply:
Please apply for the role of Head of Digital and Content by sending a tailored CV and responding to these 4 questions below in the online application process.
Closing date is midnight on Sun 18 Jan 2026, first interview online on Thurs 22 / Fri 23 Jan 2026 and second interview in person on Thur 29 Jan 2026.
- What attracts you to this role at Kinship, and how does your experience prepare you to lead digital services, content design and innovation in the context of kinship care and families experiencing complexity or crisis? (250 words max)
- Give an example of where you introduced or explored digital innovation (for example AI, automation or new platforms) in a service context. How did you balance innovation with reliability, safeguarding or user trust? (250 words max)
- Describe a time you used content and/or service design to help people understand complex information or access support. How did you identify user needs, test what worked, and ensure the content enabled action rather than just engagement?(250 words max)
- This role leads a small but mighty remote and dispersed team. How have you managed remote teams to maintain clarity, wellbeing, accountability and delivery? Please include a practical example. (250 words max)
What we offer you:
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Flexible working - we understand how important it is to balance family and work life.
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30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown).
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Employee Assistance Programme (24/7 confidential advice line and counselling).
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Charity Worker Discounts.
Registered Charity
21 - 50
We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.
The client requests no contact from agencies or media sales.
Thank you!
Head of Digital
Location: Hybrid (London-based, 2 days per week in office)
Contract: Full time
Salary: £55,000–£60,000 (depending on experience)
A well-established international charity is seeking an experienced Head of Digital to lead its digital strategy and transformation at a pivotal moment of growth.
This organisation works globally with governments, civil society and communities to improve outcomes for children and families. With an ambitious long-term vision and strong evidence-led approach, it is investing in digital to increase impact, engagement and income.
The Role
As Head of Digital, you will define and deliver an organisation-wide digital strategy that supports brand engagement, fundraising and advocacy. Acting as the senior digital specialist, you will influence leaders across communications, fundraising and operations, and ensure digital best practice is embedded throughout the organisation.
You will oversee digital communications, supporter journeys, digital fundraising, data and insight, and the ongoing development of the organisation’s digital ecosystem.
Key Responsibilities
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Develop and lead a forward-looking digital strategy aligned to organisational objectives
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Act as a trusted adviser to senior leaders on digital innovation, emerging technologies and opportunities
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Oversee website performance, UX, SEO, accessibility and security
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Lead multi-channel digital content and social media strategy
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Drive digital fundraising growth through performance marketing, email, automation and optimisation
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Design and improve supporter journeys to increase engagement, retention and lifetime value
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Lead paid media strategy across social, search and display
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Establish robust digital governance, compliance and data protection standards
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Build a strong culture of insight, testing and continuous improvement through analytics
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Manage external digital agencies and suppliers
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Line-manage and develop a small in-house digital and creative team
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Build digital confidence and capability across the wider organisation
About You
You will be a strategic and collaborative digital leader with a strong track record of delivering results in a mission-driven environment.
Essential experience and skills:
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Significant experience leading digital strategy, marketing or transformation
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Strong technical understanding of web platforms, CRM systems, analytics and digital advertising
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Proven success in driving digital income growth and high-performing supporter journeys
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Excellent communication and influencing skills, including with senior stakeholders
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Experience leading digital change across complex organisations
Desirable:
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Experience working in international or multi-market contexts
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Familiarity with AI-driven marketing and emerging technologies
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Experience managing creative or multidisciplinary digital teams
Values & Culture
The organisation is committed to accessibility, inclusion and ethical digital practice. Safeguarding, equality, diversity and respect are central to how it works, and all staff are expected to uphold these principles.
Benefits
You’ll join a values-driven organisation with a supportive culture, strong commitment to learning and development, and a competitive benefits package.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Thank you!
Salary: £46,000 - £51,000 per annum
Hours: 35 hours per week
Contract Type: Permanent
Yorkshire Wildlife Trust is one of the UK’s fastest growing nature conservation organisations and seeks to appoint a Head of Digital Transformation and IT.
The Head of Digital Transformation and IT is a pivotal new appointment to lead the delivery of our digital and IT strategies for the future and drive our transformation agenda: modernising our systems, enhancing digital engagement, identifying the potential benefits of AI and ensuring that our technology infrastructure supports our mission to drive nature’s recovery in Yorkshire.
The role will be instrumental in leading and project managing the migration to SharePoint across the Trust, as well as other strategically identified software and data management systems, to ensure cost-effective, efficient and scalable approaches to managing our digital output.
As a member of the Extended Leadership Team, you will work closely with our GIS and Environmental Data Team, Communications and Public Affairs, Supporter Services CRM and other team leaders across the Trust to assist in ensuring our spatial, species, customer, citizen science and key stakeholders are served with accurate data, metrics and reporting. You will also manage our hard-working IT team to support and enhance our existing IT infrastructure.
As well as bringing a wealth of technical and digital skills and experience of leading technological change to the Trust, you will be a natural communicator, a strategic thinker and have the ability to undertake stakeholder engagement and meet the needs of internal customers and system users.
How to apply:
Please submit an up-to-date CV and supporting statement. When writing your supporting statement, please refer to the person specification within the job description, and ensure you describe your relevant knowledge, skills and experience relevant to the role. Ideally, your CV and supporting statement should be in an editable format, such as Word, so we can anonymise your documents prior to the short-listing process.
Please be aware that a market supplement has already been applied to the salary range for this role.
Closing Date: Sunday 11th January 2026
Interview date: Friday 30th January 2026
Please note that applications received after the closing deadline may not be considered. The Trust regrets that it is unable to give feedback on unsuccessful applications.
We are committed to creating a movement that recognises and truly values individual differences and identities. We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We want our people to flourish, just like nature.
REF-225 713
