Role Purpose
Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. This role is new and exciting and will play a vital part in helping Winston’s Wish turn up the dial across our high value fundraising.
As Philanthropy Manager you will be responsible for growing income from major donors and Trusts and Foundations through excellent donor stewardship. Leading a team of committed Trust fundraisers, you will focus on identifying prospective individual donors and foundations and develop lasting relationships with them. You will also support the management of relationships with existing donors, ensuring all donors have an excellent experience of supporting Winston’s Wish and understand the impact of their support on the lives of grieving children.
Main Responsibilities
Leadership
- To lead and inspire the Philanthropy team fostering a collaborative and high culture that delivers against income and objectives.
- Provide clear and supportive leadership that motivates staff to achieve, develop and grow in their roles.
- Undertake quarterly reviews for all direct reports.
Philanthropy Fundraising
- Cultivate and maintain relationships with high-value donors, ensuring effective solicitation, stewardship, and follow-up to secure significant contributions (six-figure gifts).
- Build and maintain a portfolio of Trust & Grants supporters. Responsible for researching, approaching and developing compelling applications with a focus on ensuring Trusts & Grants provide a long-term, diverse and sustainable income stream.
- Lead the development and stewardship of the Philanthropy board to identify and secure transformational (6-7 figure) gifts and the development of the Business development Board to open opportunities with Corporate Partners.
- Write and design a compelling case for support that is tailored to our High Value audiences.
- Lead on planning and delivering successful high value cultivation events.
- Represent Winston’s Wish at fundraising events and meetings with internal and external stakeholders.
- You will identify new major donors and Trusts and Foundations who have the potential to make a significant difference to the lives of grieving children. You will develop and implement cultivation strategies to turn prospects into supporters.
- You will work with the Individual Giving Manager to identify mid-level donors who could be stewarded into the major donor pipeline.
Strategy, Planning and reporting
- You will work alongside the Director of Income Generation to support the development and implementation of a new Philanthropy strategy covering development of a prospect pipeline, building a culture of peer referrals, annual targets and personalised engagement plans.
- Lead on developing and delivering effective stewardship journeys and cultivation plans.
- Produce regular reports on fundraising activity, analysing performance against targets, and identifying areas for improvement and growth.
- Work with the Director of Income Generation to develop the annual budget, including leading on monthly performance reports and contributing to quarterly reforecasts and reporting against KPI’s and milestones.
- Undertake research and make use of tools to identify potential High Value partners.
Collaboration
- Work closely with the Director of Income Generation, SLT and other teams to maximise high value fundraising opportunities.
- Where appropriate, you will involve Winston’s Wish senior staff and the Board of Trustees to make the most of opportunities to engage and build relationships with existing and potential supporters.
All Staff
- Contribute to the vision and mission of Winston's Wish; whilst embedding the values into your daily work activities.
- Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
- Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
- Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the quarterly review process and participate in training agreed with your line manager.
- Recognise and champion the lived experience of children and young people with bereavement within your work.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
Person Specification
Essential
- A proven track record in high-value fundraising, including securing 6-7 figure donations from high-net-worth individuals, trusts, foundations, and businesses.
- Track record of converting cold prospects to planned gifts of 6-7 figures.
- Experience in effectively developing, managing and reporting complex income and expenditure budgets.
- Exceptional communication and negotiation skills, with the ability to influence at senior levels and excellent written skills.
- Experience of successfully engaging trustees and/or senior volunteer committees to drive philanthropic income.
- Excellent relationship-building and stakeholder management skills.
- A proactive and results-driven mindset.
- Experience of researching and prospecting.
- Strong interpersonal skills and the ability to relate with senior stakeholders both internally and externally.
- Highly professional, flexible and committed to achieve and exceed KPIs.
- Ability to manage projects and associated budgets.
- A self-starter with strong team working skills.
- Excellent time management and organisational skills with the ability to prioritise work, handle conflicting demands and meet tight deadlines.
- A creative thinker and quick to respond to opportunities.
Desirable
- Understanding of child bereavement.
- Evidence of continued professional development.
- Experience of using Salesforce CRM System.
Recruitment Timetable
Application deadline: Tuesday 1st July 2025
Interview date: Wednesday 9th July 2025
Interview location: MS Teams
Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Winston’s Wish is a charity that helps children, teenagers and young adults find their feet when their worlds are turned upside down.

The client requests no contact from agencies or media sales.
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £36,000 - £40,000 per annum (dependent on experience and qualifications)
Remote: This role is homebased (within the UK) with occasional travel for staff residentials and other events. Ideally the post-holder will live in commutable distance to our office in Leicester.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
Responsibilities of the role comprise:
Campaign planning
- Lead the delivery of an ambitious and creative media and campaign strategy to bring about an improved recognition of the value and impact of youth work.
- Lead on other campaign strategy and planning, utilising a range of campaign tactics integrating media, digital media and other campaign tactics, working closely with other members of the Comms team and across Directorates.
- Oversee campaign activity for the annual Youth Work Week, to ensure the campaign engages key opinion formers and provides an opportunity for those within the sector to celebrate the impactful work they do.
- Analyse campaign effectiveness, including setting and tracking metrics across digital and traditional media.
- Ensure campaign plans are fully scoped and uploaded to the online project management system.
- Leading on strategic approaches to celebrity supporters / ambassadors and ongoing relationship management.
Press Office function
- Lead proactive media monitoring, enabling timely responses to significant developments and tracking positions on issues relating to NYA’s work.
- Develop key messages and positioning statements on issues in the youth sector and NYA’s activities, role and stance and promote consistency of messaging across NYA’s channels.
- Managing and responding to reactive media enquiries, providing statement and reactive ‘lines to take’, with the support of the Head of Communications
- Producing engaging content for various channels and audiences including press releases, blogs, opinion pieces and media briefings to elevate NYA’s profile and demonstrate our expertise and thought leadership.
- Managing the media monitoring and media database, nurturing relationships with target journalists, as well as online news outlets and thought leaders on key strategic issues.
- Confidently working with charity and corporate partners to maximise opportunities to demonstrate the impact of their support.
- Provide line management and development support to two Communication Officers.
About You
Essential competencies of the Campaigns and Media Manager:
- A self-starter brimming with creative ideas and proven experience of designing and executing high-impact campaigns that bring about a measurable change in knowledge, behaviour and / or policy.
- Strong interpersonal skills for building effective relationships with colleagues and external stakeholders, including political audiences, and confident in growing new relationships and leading meetings.
- An ability to grasp complex information and distil key messages for different audiences and crucially, which tactics and channels to use to engage them
- Have proven experience and a strong understanding of the UK media landscape, with demonstrable experience of having nurtured relationships with national and sector journalists to garner high-quality coverage.
- An understanding of how to use research and intelligence gained from listening exercises and other stakeholder insights to inform campaign messaging and metrics.
- Be skilled in developing media strategics and developing case studies and using data to create compelling new hooks
- Be proficient in evaluating campaigns and media outputs, with the ability to derive insights that inform future strategies.
- Be proficient in drafting statements and media responses at speed and in line with key messages.
- Have outstanding written and verbal communication skills, with the ability to produce and edit content to a journalistic standard across diverse audiences and channels.
- Have an understanding of how to use social media platforms to engage audiences effectively, understanding their role in broader campaign strategies.
- Be experienced in line management and fostering the NYA culture of personal growth
- Excellent project management skills - able to keep track of all the moving parts to keep tasks on track and mitigate risks. Experience of using project management platform (or similar) would be an advantage.
- An understanding of data protection and safeguarding young people.
- A passion for using effective communications to promote youth work and celebrate the achievements of young people and youth workers.
- Highly competent in all Microsoft suite and ideally have experience of Google Drive and Sharepoint.
Please refer to our Candidate Pack for more information on the role and the requirements.
Why Work for NYA?
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
How to Apply:
Please download our applicant pack to find out more about the role and requirements
To apply, please submit the following via our online application platform by 11:59pm on Friday 13th July 2025:
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
We will request data for our EEDI monitoring purposes, providing this is optional.
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
REF-222155
Job Title: NCT Walk & Talk Project & Outreach Manager
Salary: £32,000
Working Hours: 35 hours per week
Contract: Fixed Term Contract until 1st November 2026
Location: Home based with travel throughout England to volunteer events and activities
Benefits: NCT membership with access to exclusive benefits, pension scheme, 30 days annual leave plus 8 bank and public holiday.
About us at the NCT
NCT is a charity with a clear mission: to support people as they become parents, through pregnancy, birth, and early parenthood.
With a 65-year history of transformative change, we are a vibrant community of volunteers, practitioners, peer supporters, members and advocates. We are the largest parenting charity in the country and over the decades we’ve supported millions of people on their unique journey into parenthood.
While many know us for our antenatal classes, we also do much more. We campaign on issues that matter to parents, provide infant feeding support, and run thousands of free community events and activities led by our amazing volunteers. We also support families facing challenges like social isolation, feeding difficulties, and poor mental health. We offer support in communities, in hospitals and online.
NCT is committed to social justice and equity. We are dedicated to being an anti-racist charity and believe that inclusion is everyone's responsibility. Being there for every parent requires bold action to challenge inequalities. By creating inclusive spaces and services that are built on collaboration and trust, we welcome and celebrate diversity and strive to meet the needs of the pregnant women, new parents, families and communities that we serve.
As the world changes and new challenges are thrown up for parents, our charity must change too. Join us now and be part of this journey, and ensure that every parent feels connected, confident and safe.
About the role
We are recruiting a Project & Outreach Manager to help raise the profile and accessibility of NCT Walk & Talk across England supporting volunteers to leverage NCT’s existing local networks and encouraging take up in new areas.
Funded by Sport England, as part of an ambitious programme of change for NCT Walk & Talk, this post will be responsible for increasing the number of walks taking place and the number of new and expectant parents engaging with this service. This is a key role under the ‘More Parents, More Impact pillar of our For Every Parent 2023-28 strategy which will support NCT's focus on tackling health inequalities, enabling parents to create connections and build local, supportive communities.
The post holder will be responsible for increasing the number of walks taking place and the number of new and expectant parents engaging with this service. This is a key role under the ‘More Parents, More Impact pillar of our For Every Parent 2023-28 strategy which will support NCT's focus on tackling health inequalities, enabling parents to create connections and build local, supportive communities.
This is a full-time role but we would be happy to talk about flexible hours for the right candidate so please just let us know in your supporting statement if this is something that you would like us to consider. This role will involve some evening and weekend work and flexibility to attend events.
Working as part of the wider Volunteering Team your great organisation skills will enable you to juggle a busy but rewarding workload. You will be able to prioritise multiple tasks, with excellent attention to detail. A background in working with parents that may be from communities experiencing disadvantages with previous experience of managing volunteers UK wide. You will help by recruiting, supporting, and managing volunteers who deliver NCT Walk & Talk in their local area.
This role is perfect for someone who loves variety in their work where no day is the same. Speaking to volunteers, working with external professionals and stakeholders, thinking creatively, report writing and improving processes are all a big part of this role.
We are looking for someone who is:
· Agile and able to adapt to changing priorities
· Great at communicating with a diverse range of stakeholders.
· Experienced in leading projects involving volunteers.
· Able to manage a variety of tasks in a fast-paced environment.
What we offer
We can offer flexible working based on the requirements of the role. Talk to us during the interview process to discuss your individual circumstances.
We are taking positive action to increase diversity throughout our organisation, at all levels, and to nurture a culture of inclusion for all our people and the parents and families that we support.
We are committed to zero discrimination both internally and externally regardless of visible or invisible difference such as sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long-term condition, religion or belief, gender identity, economic class, marital/civil partnership, family status including single parents, socio-economic background and pregnancy and maternity. We provide reasonable adjustments and are committed to an inclusive and accessible recruitment process.
We welcome and actively encourage applications from all candidates including those from under-represented groups within NCT such as individuals from Black, Asian or minority ethnic backgrounds, LGBTQI+ people and people with a disability.
The welfare and safety of individuals is at the heart of everything that we do. NCT is committed to safeguarding and promoting the welfare of children and adults and expects all staff to share this commitment.
Closing date for applications: 4th July 2025 – 5:00pm
Interviews: W/C 14th July 2025
The Interview will involve a verbal presentation task
The client requests no contact from agencies or media sales.