3 Head of education and lifelong learning jobs

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraiser or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate project or product management skills, an enthusiasm for fundraising, familiarity with supporter journeys, creative thinking and will have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To express interest, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. Following your call we will share the info needed to submit a full application. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Deadline for expressions of interest: Midnight Sunday 13th September

Closing date for applications: Midnight Monday 14th September

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital