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Page 3 of 20
Greater London (Hybrid)
£181.74 daily rate + £27.26 daily holiday pay (£209.00 total PAYE)
Full-time
Contract or temporary (12 weeks)

Actively Interviewing

This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!

Job description

We are delighted to be working exclusively with a well-known charity, who are seeking a Direct Marketing and Legacy Manager. This exciting opportunity begins in September on a 12-week contract, making it ideal for someone finishing a contract in August or looking to start a new role after the summer break. There is also the potential for this position to become permanent following the initial contract period.

This role is crucial in supporting the strategic direction and operational plans for individual giving programmes, including appeals, regular giving, and legacies, with the aim of maximising net income from both new and existing streams. The Direct Marketing and Legacy Manager will play a key part in reigniting the legacy programme and growing overall Individual Giving income to ensure long-term support for their service users. 

Key responsibilities:

  • Work with the Head of department to plan and oversee retention and acquisition campaigns, ensuring they meet income and expenditure targets.

  • Create KPIs and income targets, measuring and reporting on progress against the Individual Giving and Legacy strategy, making data-driven decisions.

  • Further the Digital Strategy, optimising digital response as a primary opportunity.

  • Develop and implement a multi-year legacy strategy to build a strong legacy pipeline, consistently meeting or exceeding annual income targets.

  • Develop and manage new Retention and Acquisition initiatives.

  • Manage existing activities, review, evaluate, and report on them in a timely manner to optimise and expand income goals.

  • Ensure close working across the organisation to demonstrate impact and build collaborative funding approaches.

  • Maintain up-to-date knowledge on sector and market trends and the legal environment impacting legacy fundraising.

  • Create a legacy stewardship plan and manage the portfolio of legacy supporters and prospects.

  • Create clear supporter journeys for new and existing supporters, legacy donors, and prospects.

  • Write and coordinate the delivery of persuasive legacy marketing, cultivation, and stewardship materials.

  • Maintain meticulous records on the CRM and work closely with the Legacy Administrator to ensure income is properly received, recorded, and reported.

  • Build excellent working relationships with colleagues across the organisation and key partners.

  • Work with other members of the team to create a long-term strategy to improve joint communications.

  • Work with the communication team to build a bank of personal stories for compelling appeals.

  • Manage expenditure and work with the Head of department on budget management and pipeline reporting.

  • Contribute to a supportive, high-performing, and collaborative working culture.

Person Specifications:

  • Excellent organisation, time management, and multi-tasking skills.

  • Excellent communication (oral and written) and interpersonal skills, with a passion for delighting supporters.

  • Knowledge of fundraising laws and regulations in relation to data protection and compliance.

  • Extensive knowledge of the Institute of Fundraising Code of Practice.

  • Experience of managing direct marketing campaigns in a charity environment and direct experience of overseeing a legacy strategy to build or re-invigorate a legacy pipeline.

  • Experience of managing external agencies and suppliers.

  • Experience of detailed analysis and evaluation of activities.

  • Experience of developing digital communications.

  • Strong experience of legacy fundraising with a proven track record of meeting or exceeding six or seven-figure annual legacy income targets.

  • An outstanding track record and aptitude for creating meaningful connections with high-value prospects and partners.

  • Experience planning and executing annual stewardship activities and events.

  • Extensive experience working with non-fundraising colleagues to strengthen fundraising activity.

  • Management or mentorship of staff and/or volunteers.

  • Previous budget and KPI management experience, including preparation of annual fundraising strategies, plans, and reports.

  • A proactive, self-starter who is comfortable working alone but can also be a team player.

  • Ability to take a hands-on approach in a rapidly changing environment, adapting as necessary.

What’s on Offer:

  • £181.74 daily rate + £27.26 daily holiday pay (£209.00 total PAYE) 
  • Hybrid working, one a day per week in central London 
  • Full-time opportunity or 0.8 considered 
  • 12 week contract 
  • 15th September start date 

How to Apply: To apply, please submit your CV demonstrating your suitability for this role by clicking the “apply now” button.

Our client has chosen to partner with us exclusively on this recruitment, so any speculative CVs received directly will be forwarded to us.

The process: If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.

To avoid any potential delays or your application being missed, please apply solely via the 'Apply Now' button.

Commitment to Diversity: The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Posted by
The Talent Set View profile Organisation type Recruitment Agency Company size 1 - 5
Posted on: Tuesday, 1 July 2025
Closing date: 31 July 2025 at 23:59
Job ref: JH
Tags: Fundraising, Direct / Supporters, Individual Giving, Legacy