Head of income generation jobs

About the role

The Head of Income Generation is a new and important leadership role within Stonewall Housing, created to grow and diversify our voluntary income and support the next stage of our development as a nationwide LGBTQ+ housing and homelessness charity.

Reporting to the Director of Development, you will lead the development and delivery of ambitious income generation plans, with a particular focus on significantly growing income from corporate giving and partnerships.

You will build on Stonewall Housing’s existing corporate relationships while identifying and securing new opportunities across the UK. This will include strategic and commercial partnerships, Charity of the Year relationships, corporate donations, corporate foundations, employee fundraising, sponsorship, cause-related marketing and other opportunities for businesses and their employees to support our work.

You will develop compelling partnership propositions, lead applications and pitches, build relationships with senior decision-makers and create opportunities that deliver sustainable income alongside wider value for Stonewall Housing and the LGBTQ+ communities we support.

Alongside your focus on corporate income, you will work across Stonewall Housing’s wider fundraising portfolio, contributing to the development and growth of individual giving, major donor fundraising, community fundraising and other voluntary income streams. You will identify opportunities for different areas of fundraising to complement one another and create meaningful pathways for supporters to deepen their relationship with Stonewall Housing.

This is a senior role that combines strategic thinking with hands-on income generation. You will be as comfortable developing an income strategy and managing a pipeline as you are writing an application to a corporate foundation, pitching a partnership, meeting a prospective supporter or developing a new fundraising opportunity.

Working closely with the Director of Development and colleagues across Stonewall Housing, you will help translate our services, impact and ambitions into compelling opportunities for funders, businesses, partners and supporters.

As this is a new role, you will have a significant opportunity to shape our approach, develop new income streams and build the systems, relationships and opportunities needed to support Stonewall Housing’s long-term sustainability and national impact.

Key responsibilities

Corporate giving and partnerships

• Lead the development and delivery of ambitious plans to grow and diversify Stonewall Housing’s corporate income across the UK.

• Generate income through corporate partnerships, corporate giving, Charity of the Year relationships, commercial partnerships, corporate foundations, employee fundraising, sponsorship and other forms of business engagement.

• Build and maintain a strong, diverse pipeline of prospective corporate supporters and partners.

• Research, identify and pursue new corporate fundraising opportunities that align with Stonewall Housing’s mission, values and strategic priorities.

• Secure new high-value and multi-year corporate partnerships that generate sustainable income and wider strategic value.

• Develop compelling and tailored partnership propositions that connect corporate priorities with Stonewall Housing’s services, impact and ambitions.

• Lead approaches, applications, pitches, presentations and negotiations with prospective corporate partners.

• Identify and submit high-quality applications to corporate foundations, corporate grant programmes and other business-led funding opportunities.

• Develop and submit strong Charity of the Year applications, pitches and presentations, supporting employee voting and engagement where required.

• Build trusted relationships with senior business leaders, corporate social impact and sustainability teams, corporate foundations, LGBTQ+ employee networks, employee resource groups and other key decision-makers.

• Develop commercial and cause-related partnerships that generate income, raise awareness and engage new audiences.

• Identify opportunities for sponsorship of Stonewall Housing’s events, campaigns, programmes and other areas of work.

• Develop opportunities for employees to support Stonewall Housing through fundraising, payroll giving, matched giving, challenge events, volunteering and other forms of engagement.

• Work with corporate partners to develop engaging fundraising activities and campaigns that inspire employee participation and generate meaningful income.

• Build strong, long-term relationships with existing corporate partners, identifying opportunities for renewal, increased investment and deeper engagement.

• Provide high-quality stewardship, communications and impact reporting that demonstrate the difference partners’ support makes.

• Work closely with colleagues to create meaningful opportunities for corporate partners and their employees to engage with Stonewall Housing’s work.

• Ensure volunteering, pro bono support and gifts in kind are developed as part of wider strategic relationships and, where appropriate, create pathways towards sustainable financial support.

• Represent Stonewall Housing at corporate events, networking opportunities, conferences, pitches and sector forums.

• Ensure prospective partnerships are subject to appropriate due diligence and align with Stonewall Housing’s values, ethical fundraising principles and commitment to LGBTQ+ communities.

Individual giving and wider fundraising

• Work across Stonewall Housing’s wider voluntary income portfolio to support the growth and diversification of sustainable income.

• Working collaboratively with colleagues across the Development team, develop and deliver plans to grow income from individual supporters, including regular giving, one-off donations, fundraising appeals and digital giving.

• Develop engaging supporter journeys that strengthen acquisition, engagement, retention and long-term support.

• Develop fundraising products, campaigns and activities that are accessible, engaging and capable of generating sustainable income.

• Identify opportunities to connect corporate engagement with individual giving, including employee donations, payroll giving, matched funding and workplace fundraising.

• Use supporter insight and fundraising data to improve engagement, retention and long-term value.

• Explore new and emerging income opportunities where these align with Stonewall Housing’s values, strategic priorities and organisational capacity.

Income strategy and development

• Work with the Director of Development to develop and deliver Stonewall Housing’s multi-year income generation strategy.

• Translate organisational priorities, service developments and evidence of impact into compelling cases for support and fundable opportunities.

• Identify opportunities to increase unrestricted and flexible income while maintaining a balanced and sustainable funding portfolio.

• Develop new fundraising products, campaigns and partnerships where there is clear potential for sustainable growth and positive return on investment.

• Maintain a strong understanding of the external fundraising environment, including emerging trends in corporate giving, responsible business, philanthropy and supporter engagement.

• Identify opportunities for collaboration with organisations and partners that share Stonewall Housing’s values and objectives.

• Ensure income generation activity supports Stonewall Housing’s organisational strategy, financial sustainability and ambitions for national impact.

Person specification

We know that excellent candidates may not meet every requirement listed below. If you are excited by the role and believe you have the skills, experience and potential to succeed, we encourage you to apply.

Essential experience

• Significant experience of working in a senior fundraising, income generation, development, partnerships or business development role, with responsibility for generating income and delivering against agreed targets.

• A strong track record of securing and growing income from corporate partners, businesses or other external organisations.

• Demonstrable experience of developing successful corporate relationships, from identifying and approaching prospective partners through to securing, managing and growing partnerships.

• Experience of generating income through a range of corporate opportunities, which may include strategic partnerships, commercial partnerships, corporate giving, Charity of the Year relationships, corporate foundations, sponsorship, employee fundraising or cause-related marketing.

• Experience of developing compelling funding propositions, partnership proposals, applications, pitches or presentations that have successfully generated income.

• Experience of building and maintaining effective relationships with senior stakeholders, funders, corporate partners and other external decision-makers.

• Experience of managing income targets, fundraising pipelines and financial forecasts, with the ability to assess progress, identify risks and prioritise opportunities.

• Experience of contributing to the development and delivery of fundraising or income generation strategies.

• Experience of working collaboratively with colleagues across different teams to develop funding opportunities, cases for support and partnership activity.

• Experience of providing effective line management, support and development to staff.

Desirable experience

• Experience of working across additional fundraising streams, such as individual giving, major donors, community fundraising, trusts and foundations or digital fundraising.

• Experience of securing high-value or multi-year corporate partnerships.

• Experience of submitting successful Charity of the Year applications or applications to corporate foundations and grant-making programmes.

• Experience of developing commercial partnerships, sponsorship opportunities or cause-related marketing campaigns.

• Experience of working with LGBTQ+ employee networks, employee resource groups or corporate inclusion networks.

• Experience of working within the LGBTQ+, housing, and/or homelessness, charity sectors.

• Experience of working within a growing organisation or developing a new area of fundraising activity.

• Experience of using a customer relationship management system to manage fundraising relationships, opportunities and income pipelines.

Essential knowledge

• Knowledge and understanding of the causes and effects of homelessness, particularly in relation to LGBTQ+ people, or the ability and commitment to develop this knowledge quickly.

• Strong knowledge of corporate fundraising and partnership development, including current approaches to corporate giving, employee engagement, Charity of the Year partnerships and corporate social impact.

• Understanding of how to identify, cultivate, secure and steward corporate partners and other high-value supporters.

• Understanding of the principles of effective fundraising, including supporter and partner stewardship, relationship management and long-term engagement.

• Knowledge of effective income pipeline management, forecasting and performance monitoring.

• Understanding of the importance of generating sustainable and unrestricted income alongside funding for specific services and projects.

• Understanding of how effective communications, storytelling, evidence and impact reporting support fundraising and partnership development.

• Knowledge of ethical fundraising, due diligence and the importance of developing partnerships that align with an organisation’s mission and values.

• Understanding of equity, diversity and inclusion, and the importance of representing LGBTQ+ people and people with lived experience accurately, respectfully and without tokenism.

• Knowledge of relevant fundraising legislation, regulation and good practice, including the Fundraising Regulator’s Code of Fundraising Practice, data protection and responsible use of supporter information.

Essential skills and abilities

• Excellent relationship-building and networking skills, with the confidence and credibility to engage senior corporate stakeholders, funders, partners and supporters.

• A strong ability to identify opportunities, open new relationships and develop them into meaningful, sustainable partnerships.

• Excellent written communication skills, with the ability to develop persuasive funding applications, partnership proposals, cases for support, presentations and reports.

• Excellent verbal communication, influencing, negotiation and presentation skills.

• The ability to communicate Stonewall Housing’s mission, services and impact in a compelling and accessible way to a range of audiences.

• Strong strategic thinking skills, combined with a practical and delivery-focused approach.

• The ability to translate organisational priorities and service needs into compelling and fundable opportunities.

• Strong commercial and financial awareness, including the ability to develop income forecasts, manage targets and assess return on investment.

• The ability to develop and manage a strong pipeline of prospective partners and fundraising opportunities.

• The ability to use data, insight and evidence to inform fundraising decisions, monitor performance and identify opportunities for growth.

• Excellent organisational and project management skills, with the ability to manage multiple relationships, priorities and deadlines effectively.

• The ability to work independently, use initiative and take ownership of agreed areas of responsibility while working collaboratively as part of a wider Development team.

• The ability to lead, motivate and support colleagues, creating a collaborative and ambitious approach to income generation.

• Strong judgement, including the ability to assess potential opportunities, partnerships and risks through an ethical and values-led lens.

• The ability to build effective relationships across teams and bring colleagues together around shared opportunities and objectives.

• Confidence using digital communication, fundraising and relationship management systems, with the ability to learn new platforms and tools.

As with all members of Stonewall Housing’s Team, the postholder will also:

· Be an adept and nimble multitasker who relishes being busy and can keep multiple plates spinning.

· Have strong networking and relationship-building skills.

· Have a positive and can-do attitude.

· Be able to adapt to changing circumstances with flexibility, and to work well under pressure.

· Be required to support the wider Stonewall Housing team when needed, to ensure the smooth running of the organisation.

· Join Stonewall Housing’s All Team meeting in person (held near Liverpool Street Station) once per month.

· Be able to travel occasionally around the UK for key events.

· To work as part of a mostly-remote team, embracing online communication and collaboration tools.

· To receive regular supervision from the line manager and attend training courses as required.

Your attitude and personal attributes

· A commitment to equal opportunities in all aspects of work.

· A commitment to the aims, values and beliefs of the organisation.

· Ability to empathise with vulnerable LGBTQ+ people.

Conditions:

This job description does not constitute a ‘terms and conditions of employment’. It is provided only as a guide to assist the employee in the performance of their job. Stonewall Housing is an evolving organisation and therefore changes to the employees’ duties may be necessary from time to time. The job description is not intended to be inflexible or a finite list of tasks and may be varied from time to time after consultation/discussion with the post holder.

More about who we are:

Stonewall Housing is the UK’s leading LGBTQ+ homelessness charity. We help LGBTQ+ people in the UK who are experiencing homelessness or living in an unsafe environment.

Founded in 1983, we provide specialist housing advice, advocacy and support for LGBTQ+ people who are homeless or at risk of homelessness. We have specialisms in Mental Health, Substance Misuse, Domestic Abuse and Supported Accommodation.

We’re a team of caring, driven people, fighting to end homelessness and ensure that everyone has a safe and secure space to call home.

Our Values:

· We are LGBTQ+ informed.

· We are tenacious.

· We are empowering.

· We are collaborative.

· We are inclusive.

What we can offer you:

Whatever stage of your career you may be at, we’ll support you with the training and development that you to reach your goals.

Our benefits include:

· Competitive salary

· Flexible working

· Generous annual leave - 30 days (FTE)

· An additional ‘Stonewall Housing’ day off per year

· Pension scheme

· Employee Assistance Programme

· BHSF health cash  plan

Stonewall Housing’s core hours are between 10:00 – 16:00 and staff can agree regular working patterns with their line manager.

Applying for the role:

No formal qualifications are needed for this role, and we encourage everyone with the appropriate skills, experience and potential to apply. We welcome applications from those who are able to understand and show empathy with our mission and purpose.

We’re committed to building a diverse and inclusive workforce that represents the people we support. We particularly welcome applications from people who are Black, Asian or from other minority backgrounds. We welcome difference whether it’s gender, gender identity or expression, race, disability, age, sexual orientation, religion or belief, marital status, national origin, or pregnancy and maternity status; so please be yourself! Additionally, we particularly encourage applications from candidates with lived experience of homelessness who we believe are an essential asset in our sector.

For more information about us, please visit our website and follow Stonewall Housing on our social channels.

Equity is important to the success of our team and work. We don’t want any barriers to applying so if you want to discuss particular aspects of our approach, or get a better understanding of whether Stonewall Housing (or this role) is right for you, then please contact Claire, our Director of Development, on claire[at]stonewallhousing[dot]org.

Interesting in researching more about us? If you're looking us up online to help with your application, bear in mind that Stonewall Housing is both a Community Benefit Society and Charitable Foundation. Our company number is IP24277R and our charity number is 1187437. You can find Stonewall Housing Charitable Foundation (SHCF) on the Charity Commission Register, and Stonewall Housing Association (SHA) on the FCA (Financial Conduct Authority) Register.