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Job Title: Associate Head of Supporter Data Insights and Selections
Directorate: Engagement and Fundraising
Team/Department (if specific): Public Engagement
Date Written/ Amended: September 2025
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work, the NSPCC relies on the fundraising support of
people across the UK for 90% of its annual income. Within fundraising, our aim is
to provide maximum resources for the NSPCC. We aim to provide the best possible
supporter experience, building long-term relationships to create an experience
which is different, better and more rewarding than that of supporting any other
charity.
The Public Engagement team is responsible for developing and delivering the
strategy that will drive significant, long-term income growth by inspiring and
engaging public audiences to support the work of the NSPCC.
This will be achieved through integrated, audience-led, multi-channel marketing
approaches, including; mass participation, individual giving, and campaigns that
generate sustainable funding aligned to the NSPCC’s strategic priorities.
Alongside income generation, the team plays a vital role in increasing public
understanding of abuse and neglect and building advocacy.
The Associate Head of Supporter Data Insight and Selections is a key
member of the Public Engagement leadership team who will lead the
development and delivery of insightful supporter data reporting and analysis,
working closely with Operations and philanthropy and partnership teams to
identify business challenges, commission, develop and analyse data sets that
directly improve fundraising outcomes. The role will also be responsible for
managing our vital data selections team, who ensure the right supporters are
receiving appropriate communications.
The team will foster a high-performing, results-driven culture that values
collaboration, innovation, and integration. By focusing on excellent supporter
relationship management and purposeful engagement, it will deliver long-term,
sustainable impact to support the NSPCC’s mission.
This will be a pivotal role in driving supporter insight driven change in
Fundraising at the NSPCC.Job purpose
• Strategy and Planning: Use your experience of leading data and analysis to
establish a high performing team who design, deliver and analyse information
that informs our strategic direction
• Delivery: Lead on the identification, development and delivery of analysis
and reporting outputs across Engagement and Fundraising, working closely
with multiple senior stakeholders to ensure business needs are met.
Key relationships - Internal
Reporting to the Head of Audience Engagement and Campaign Planning in
Engagement and Fundraising
Direct Management of 4 staff and a total team size of 7
Works closely with Technology teams providing data engineering solutions
and expert PowerBI leadership
Works closely with the Operations Team, and other Senior Business
Stakeholders
Works closely with Head of Planning, Compliance and Business
Management
Key relationships - External
- Data, insight and analysis networks
- External suppliers of commissioned insight
Main duties and responsibilities
• Develop and lead the Supporter Data Insights and Selections team
• Work with leaders in Engagement and Fundraising to develop and drive the
strategic direction for Supporter Insight, data analysis and data selections
across the NSPCC.
• Build a productive partnership with the PowerBI development hub in
Technology, utilising their semantic models and complex reporting, and
taking on tools they have developed.• Initiate and oversee the development of data driven insight, analysis and
reporting across multiple teams, campaigns and products in the directorate,
ensuring best practice is being adopted and that there are appropriate levels
of quality assurance.
• Deliver via appropriate tools to bring data owners closer to their own data,
such as (but not limited to) provision of Power BI reporting
• Lead on the commissioning and acquisition of appropriate external data to
benchmark our business performance and inform strategic decision making
• Work closely with the Planning and Business Management Team to meet KPI
and other business reporting needs
• Proactively work with Data engineering and the Power BI hub in Technology
Responsibilities for all Staff within Engagement and Fundraising
• To update databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC
policy and procedures.
• To actively participate in regular department and team meetings
• To adhere to all the NSPCC’s service standards, policies and procedures.
• To evidence an understanding of and commitment to the
demonstration of the NSPCC’s values.
• To maintain an awareness of and comply with NSPPC data
protection regulations and to ensure currency of changing GDPR
regulations.
• To be responsible for personal learning and development, to support
the learning and development of others and the whole organisation.
• To work in a manner that facilitates and encourages inclusion.
• To be pro-active in identifying ways to improve personal and team
performance
• To maintain an awareness of own and others’ Health and Safety and
comply with the NSPCC’s Health and Safety policy and procedures
• To take personal responsibility for keeping up to date with NSPCC work to
end cruelty to children, including securing updates on project and service
developments and general NSPCC news.Person specification
• Proven effective development and delivery of strategic data initiatives and
harnessing outcomes to drive business change, and to manage multiple
initiatives as a programme
• Experience of working closely with leaders to define and deliver against data
needs that drive business impact
• Experience of reviewing the effectiveness of business-as-usual activity and
ongoing strategies using data and insight
• Experience in managing and leading data analyst and/or reporting teams and
providing technical and development support to more junior data analysts
• Experience and strong understanding of a range of data analysis techniques
and toolsets
• Highly developed stakeholder management skills and the ability to simplify
technical language for non-technical colleagues
Head of Supporter Insight & Experience
Job reference: REQ000936
£56,297pa + excellent benefits
Woking, Surrey GU21 4LL / Hybrid Working
Hybrid working: Minimum 40% in person collaboration per month
About the role
We’re excited to be recruiting a Head of Supporter Insight and Experience to lead WWF-UK’s understanding of its supporters and ensure that insight is consistently used to shape strategy, journeys and decisions across the organisation.
In this role, you’ll lead and shape WWF UK’s supporter insight and experience, owning the frameworks, intelligence and evidence that guide organisational strategy, supporter journeys, investment decisions, product development and innovation. You’ll build and develop a cross organisational insight capability in a new Supporter Experience Directorate - integrating qualitative research, quantitative analysis, audience segmentation, digital analytics and journey intelligence.
You will play a key change leadership role, embedding insight led ways of working across Fundraising, Communications, Digital and Technology, and championing a shared understanding of supporter needs and behaviours. A core part of the role is driving digital experience improvement and working collaboratively across teams to inform system development, UX design and experience innovation.
Skills and experience
You’ll bring the skills and experience needed to succeed in this role, including:
• Proven experience leading organisation-wide qualitative, quantitative and digital insight programmes
• Strong understanding of supporter or customer behaviours, needs and motivations, with proven experience in supporter segmentation and audience frameworks, as well as journey analysis, mapping and reporting.
• Experience of leading innovation pipelines, including developing business cases for improvements or investment and managing initiatives, from concept to delivery.
• Strategic insight leadership and communication skills, able to turn complex evidence into clear organisational direction, priorities and recommendations.
• Ability to influence senior stakeholders and embed insight led ways of working across fundraising, communications, technology and product teams.
• Strong people leadership skills, with experience building, leading and supporting insight, research or innovation teams.
• Proven ability to deliver insight and experience improvements in a fundraising, membership, charity or purpose led context (B2C and/or B2B).
• Degree level qualification, or equivalent experience, demonstrating strong capability in insight, data, digital, marketing or analytical disciplines.
What we offer
We believe in rewarding our team with more than just a salary. Here’s what you can expect:
· Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays
· Flexible working options, to support your work life balance
· 7.5% employer contribution to pension, rising to 10% with employee contribution
· Learning and development opportunities to help you grow
· Regular wellbeing initiatives to support your health and happiness.
This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.
This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.
About WWF-UK
We’re a global conservation charity with millions of supporters and hundreds of projects around the world.
At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.
We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.
How to apply
Click the link to apply via our website.
You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.
Application closing date : 03/03/2026
Our Diversity Promise to You
At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.
We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.
We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.
So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.
Safeguarding Commitment
Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.
Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.
We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.
If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.
Central London, London Bridge Hybrid (Min of 1 day per week in our Central London Office)
At Brooke, we have seen the success that data and the insights bring to help us achieve our goals. We are looking for a Head of Data & Insight who can lead the continuation of this journey to be sector leading.
As the thought leader in this area, you will provide excellent strategic and operational leadership to develop, implement and evolve Brooke’s data-led insights capability, and encourage adoption of advanced data analytics best-practice across the organisation.
With team management and development experience, the ability to communicate effectively across organisational and technical boundaries, managing stakeholders’ priorities and expectations you will drive the build and adoption of platforms to provide data and insights.
This role is also a key innovation driver for the business thinking about how new ways of thinking, working, and processing can broaden the impact Brooke makes across everything we do.
Criteria
We will be looking for someone that can lead the process of designing, developing and maintaining data solutions within the charity to meet business needs. You will need to advocate for and encourage the adoption of data throughout the business, encouraging the team to think creatively on how to solve real business problems through the use of insights. You will have experience of actively seeking out opportunities throughout the business to encourage a data-led approach with a strong focus on operational as well as strategic and project-based delivery.
To Apply
For further information including the job description and person specification and to apply online, please click on the Apply button.