Head of marketing and audience engagement jobs

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.

The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the role

Leading innovation across the organisation, you will be responsible for developing and delivering a strategy to grow our movement, to increase our membership and reach whilst ensuring we continue to reflect the needs and aspirations of women. You will oversee research into women’s evolving needs and preferences, whilst testing approaches with new external audiences to maximise our relevance, diversity and inclusivity. At the same time, you will actively embed innovation into strategy and decision-making in all areas, constantly find new ways to reach underrepresented women and build a wealth of data to support your recommendations. You will lead transformation across the organisation by championing change, creativity and a forward-thinking strategy that ensures the continued growth for the WI.

Location: Hybrid, with one day per week at our London, Oxfordshire or Wales office.

About you

Highly experienced in innovation, organisational development or programme management, you will bring an impressive track record of instigating and managing successful organisational change that leads to sustainable income generation. You will be adept at designing and delivering pilot programmes, as well as commissioning research and deploying data to support action. The role requires excellent communication skills and the confidence to advise and lead at both senior leadership and Board level, as the organisation looks to you to lead fundamental organisational change. Experience within the charity or not-for-profit sector would be beneficial, as would an understanding of trends and issues affecting women across different demographics in the UK.

How to apply

For further information about this Head of Innovation role, please download the recruitment pack which includes the job description and person specification.

To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department.

Closing date: 3 September 2026.

First round interview (virtual): 11 September 2026.

Second round interview (in-person): 15 September 2026.

No other media or agencies, please.

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.

Head of Public Fundraising & Engagement (9-Month Maternity Cover)

Location:

Remote with some travelling needs to Leatherhead and Redhill, Surrey and other areas related to Fundraising Team activities

Salary:

£55,000 per annum plus SeeAbility benefits

Hours:

Full time, 37.5 hours per week

Contract:

Fixed Term, 9 Month (Maternity Cover)

Join us in transforming lives

SeeAbility is a specialist charity supporting people with learning disabilities, autism and sight loss to live ambitious, fulfilling lives. We are seeking an experienced and dynamic Head of Public Fundraising & Engagement to join us on a 9-month maternity cover contract.

This is a fantastic opportunity for an accomplished fundraising leader to step into a well-established role, providing strategic leadership to our public fundraising and engagement programme during an important period for the organisation.

About the Role

Reporting to the Director of Development, you will lead our public fundraising and supporter engagement activity, driving income growth across individual giving, community fundraising, events, challenges and supporter stewardship.

You will manage and motivate a talented team, ensuring delivery against ambitious income targets while continuing to build strong relationships with supporters, volunteers and stakeholders.

Key responsibilities include:

• Leading the delivery of SeeAbility's public fundraising and engagement strategy.
• Driving income growth and supporter retention across multiple fundraising streams.
• Developing innovative campaigns and supporter journeys.
• Leading, coaching and developing a high-performing team.
• Monitoring performance, budgets and fundraising KPIs.
• Working collaboratively across the organisation to maximise supporter engagement and impact.
• Ensuring fundraising activities remain compliant and aligned with best practice.

About You

We are looking for a confident and inspiring fundraising professional who can quickly build relationships, provide strong leadership and maintain momentum across a busy fundraising portfolio.

You will have:

• Significant experience in public fundraising, supporter engagement or individual giving.
• A proven track record of achieving income growth and fundraising targets.
• Experience managing and developing teams.
• Strong strategic and operational planning skills.
• Excellent communication and stakeholder management abilities.
• A collaborative, proactive and solutions-focused approach.

Why Join SeeAbility?

At SeeAbility, you'll be joining a passionate and supportive team committed to making a real difference to people's lives. This is an opportunity to play a key leadership role, contribute immediately and help shape the future of our fundraising and engagement activities.

We offer:

• Flexible and hybrid working
• A supportive and inclusive culture
• Competitive salary and benefits package
• The opportunity to make a meaningful impact from day one

Apply Today

If you are an experienced fundraising leader looking for an exciting interim opportunity where you can make an immediate difference, we'd love to hear from you. Please see the Job Profile for extensive details about the role.

Join SeeAbility and help us create a world where people with learning disabilities, autism and sight loss can achieve extraordinary things.

Safer Recruitment

SeeAbility is committed to safeguarding and promoting the welfare of the people we support. All colleagues are expected to uphold this commitment.

Successful applicants will be subject to safer recruitment checks, including:

• Disclosure and Barring Service (DBS) check (where appropriate)
• Identity, current address and right-to-work verification

• Health declaration to ensure that you are medically suitable for the role you have been offered

• Employment references relating to work with children or vulnerable adults

All checks are completed at SeeAbility’s expense before a start date is confirmed.

Diversity & Inclusion

We are proud to be a Disability Confident Employer and are committed to creating a diverse and inclusive workplace.

• We welcome applications from people of all backgrounds, identities and experiences, including those with disabilities or who are neurodivergent.
• Reasonable adjustments are available throughout the recruitment process.
• In exceptional circumstances, a genuine occupational requirement may apply under the Equality Act 2010 (Schedule 9, Part 1)

For this role, gender is considered a genuine occupational requirement in accordance with Schedule 9, Paragraph 1 of the Equality Act 2010

Shape the future of Fréa – a unique partnership of three Irish charities working together to create greater impact.

We’re looking for an ambitious, creative fundraiser to build on a strong foundation and develop Fréa’s next generation of income and partnerships.

Fréa brings together three established Irish charities with a shared commitment to supporting Irish communities across the North of England. We believe that, by working together, we can achieve more than any of us can alone.

We are now looking for an exceptional Head of Fundraising and Development to help us realise that ambition.

This is an exciting opportunity for an experienced fundraiser who enjoys building relationships, spotting opportunities and turning ideas into sustainable income. You will have the freedom to shape Fréa’s fundraising approach, develop new partnerships and funding streams, and help establish the partnership as an increasingly influential and sustainable organisation.

You will build on a strong platform already created by Fréa’s existing fundraising work, while bringing fresh thinking and new energy to its next stage of development. You will work closely with senior colleagues and Boards across the three partner charities, developing compelling propositions and identifying opportunities where Fréa can achieve more by working collectively.

Importantly, this is collaborative fundraising, not competitive fundraising. Fréa’s role is to complement and add value to the excellent fundraising already undertaken by its three partners. You will need the judgement to recognise when an opportunity is best pursued by Fréa, by an individual partner, or jointly – always respecting existing relationships with funders, donors and corporate partners.

We are looking for someone who combines fundraising expertise with relationship-building, creativity and excellent partnership skills. You will be comfortable working strategically while also getting stuck into the practical business of developing networks and events, cultivating relationships and securing income.

This is a rare opportunity to help shape the fundraising direction of an emerging partnership with an established history, a strong network and significant potential for growth.

If you are excited by the idea of building something collaboratively, creating new opportunities and helping three organisations achieve greater impact together, we would love to hear from you.

If you would like an informal chat about the role please contact any of the Fréa Trustees: Ant Hanlon Chief Executive at Leeds Irish Health and Homes, Breege McDaid, Director at Irish Community Care or Patrick Morrison, Chief Executive at Irish Community Care Manchester.

This is an opportunity to help shape one of the UK's most ambitious youth development charities as we move from a founder-led organisation to a nationally recognised institution. The successful candidate will help build the systems, culture and capability that will enable 20/20 Levels to scale its impact over the next decade.

This role owns the 20/20 Levels brand and turns it into growth. It leads the Branding, Marketing & Communications stream of our 2026–2028 strategy: one consistent brand narrative across our 'in real life' and online presence, youth-centred storytelling that puts young people and alumni at the centre of every touchpoint, and a structured content operation that reduces our reliance on agencies and on CEO visibility.

The 'Commercial' half of the role is focused on our income-generation mandate. Our income strategy commits us to building unrestricted income, and this role builds the engine: tiered sponsorship propositions and renewals, a consultancy pipeline, licensing and digital products, monetised research and insights, and the commercial forecasting that makes this income plannable working hand in hand with the Business Development function, which leads the employment partner sales pipeline.

WHAT YOU OWN

• Brand strategy : positioning, narrative, visual identity and brand architecture.

• Marketing budget : the full branding, marketing and production budget, including agency and freelance spend.

• Communications calendar : the master content and communications calendar across all channels.

• Brand governance : brand guidelines, approval standards and their enforcement across the organisation.

• Commercial propositions : sponsorship packages, consultancy offers, licensing and digital products.

• Reputation & PR : media strategy, press activity, awards and crisis communications.

• Marketing technology stack : the tools used for content, email, social, analytics and campaign management.

KEY RESPONSIBILITIES

1. Brand & Messaging ~ Extend and enforce our digital brand guidelines (with agency input), aligning tone, visuals and youth-centred storytelling across every channel so participants, alumni and mentors are visible at all touchpoints.

2. Content & Engagement ~ Build and run a structured master content calendar across all channels, replacing high-volume unstructured output with purposeful, story-led content.

3. Reputation, PR & Research ~ Lead the PR and awards strategy: targeted press activity, quarterly media features and two award submissions per year.

4. Partner Network (Corporate & Commercial) ~ Design the 20/20 Levels Partner Network proposition, intentionally articulating what partners and mentors give and receive, to strengthen commitment, retention and long-term reciprocal relationships across all partner types.

5. Commercial Development & Unrestricted Income ~ Design and package tiered corporate sponsorship propositions with clear, differentiated value for partners at each level.

6. Employer Brand ~ Worrking with the Chief of Staff to develop the employer value proposition, recruitment pack and employer presence (LinkedIn, Glassdoor) to support recruitment of staff, facilitators and mentors as the organisation grows.

7. Team Leadership & Budget ~ Lead and develop the brand and content team, including recruitment, task allocation, coaching and performance management.

8. Evaluation & Reporting ~ Track performance against strategy targets using Impact Hub data and platform analytics, and report quarterly to senior leadership and the board on achievements, risks and opportunities.

9. Organisational Leadership ~ Contribute to organisational strategy, annual planning and budgeting as a member of the Senior Leadership Team.

Read the full Job Description attached to see the full Key repsonsibilites, Person specification and 12 month success metrics.

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

The Head of Fundraising will work closely with our Chief Executive and will be responsible for developing and delivering a strategic fundraising programme that generates sustainable income and supports the organisation's growth aligned to ambitions. As a member of the senior leadership team, the postholder will provide strategic direction, lead fundraising initiatives across multiple income streams, build high-value partnerships and embed a culture of fundraising and income generation across the Trust, helping teams understand their role in supporter engagement and income growth.

The role will oversee all fundraising activity, including major donors / sponsors, corporate partnerships, individual giving, community fundraising, legacy giving, and fundraising events. The postholder will also have responsibility for overseeing and working closely with the Communications and Marketing team to shape compelling cases for support and ensure our impact is clearly communicated to supporters and partners.

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

We’re looking for an experienced fundraising leader who can combine strategic thinking with hands-on delivery and take the next step into a broad senior leadership role.

As Head of Income Generation and Communications, you will lead Cosmic’s fundraising, marketing and communications function, with responsibility for sustainable income growth, team leadership and strengthening our profile. You will oversee a varied portfolio spanning community and challenge fundraising, corporate partnerships, major donors, events, volunteering and supporter stewardship, while also setting the direction for our communications, brand and digital activity.

This is a role with real scope to shape our future. You will work closely with the CEO and Trustees, lead a small team and external communications support, and develop a three-to-five-year strategy that turns ambition into clear plans, targets and results.

We are looking for someone with a strong track record in fundraising and income generation, experience of managing people and performance, and the confidence to oversee communications and volunteering strategically. You do not need to be a communications specialist, but you should understand how strong storytelling, supporter engagement and volunteer involvement can help drive income and impact.

Salary: £45,000–£50,000 | Full-time | Permanent | Hybrid, primarily based near St Mary’s Hospital, Paddington

Coeliac UK is seeking an experienced, strategic and hands-on Head of Marketing to lead our marketing function and help drive audience growth, engagement and organisational impact.

Job Title: Head of Marketing
Contract Type: Permanent
Hours: Full-Time 35 hours per week.
Location: Head Office, High Wycombe (hybrid working available, minimum of 1 day in the office)
Salary: £57,828 per annum
Salary Band: Specialist (SP2.5) 
Benefits: 36 days holiday (including bank holidays), enhanced parental leave, flexible working, private counselling service, professional development opportunities
Closing Date: 11:59pm 23rd August 2026 (early applications may be reviewed as received)

Reporting to the Chief Engagement Officer, you will develop and deliver our marketing strategy, brand and annual marketing plan, ensuring all activity is insight-led, measurable and aligned to our organisational priorities. As both an inspiring leader and an active practitioner, you will lead a high-performing team while personally delivering major campaigns, organisational change programmes and complex marketing initiatives. Working collaboratively across the Audience Engagement Directorate and the wider charity, you will ensure marketing plays a central role in achieving our strategic objectives, while acting as the guardian of the Coeliac UK brand and ensuring excellence and consistency across every audience touchpoint.

Key Responsibilities:

• Develop and deliver Coeliac UK's multi-year marketing strategy, ensuring it supports organisational priorities, audience growth and income generation.
• Own the marketing operating model, including campaign intake, editorial governance and prioritisation
• Act as guardian of the Coeliac UK brand, ensuring consistent application of brand identity, tone of voice, messaging and visual standards across the organisation.
• Work closely with the Head of Digital to ensure integrated audience journeys across digital and offline channels.
• Lead, coach and develop a high-performing marketing team, creating a culture of collaboration, accountability and continuous improvement.
• Personally lead major marketing projects and strategic change programmes where senior expertise, judgement or cross-organisational coordination is required.
• Oversee development of organisational publications and major marketing assets, ensuring quality, consistency and effectiveness.

About You:

We are looking for an inspiring and strategic marketing leader with strong editorial and audience engagement skills. The ideal candidate will have:

• Significant experience in a senior marketing leadership role.
• Demonstrable success developing and delivering integrated marketing strategies that achieve measurable organisational outcomes.
• Strong experience of brand development, positioning and audience engagement.
• Experience leading multi-channel marketing across digital and offline channels.
• Experience leading and developing high-performing marketing teams.
• Strong understanding of CRM, audience segmentation, analytics and marketing performance.
• Experience managing marketing budgets and external suppliers.
• Proven ability to lead complex cross-organisational projects.
• Experience building effective relationships across multiple stakeholders.

About Coeliac UK:

Coeliac disease is a serious autoimmune condition that turns eating – one of life’s simplest pleasures – into a daily challenge. When it goes undiagnosed, it can damage long-term health and make every meal a source of uncertainty. Even with a diagnosis, coeliac disease can affect confidence and freedom – the freedom to eat safely, to socialise without fear, and to live without limits. Right now, the only treatment is a strict gluten free diet.

For nearly 60 years, Coeliac UK has been the trusted voice and driving force for everyone affected by coeliac disease, including those who don’t yet know they have it. We’re campaigning for change, breaking down barriers to diagnosis, improving healthcare, and ensuring safe, affordable gluten free food for all.

Closing date: 11:59pm Sunday 23rd August 2026
First stage interviews: 2nd September

Interested?

If you would like to apply and find out more about this position, please click the apply button to be directed to our website.

Coeliac UK is an equal opportunities employer and we are determined to ensure that no applicant, employee or volunteer receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

No agencies please.

Head of Marketing

Shape the future of one of England’s greatest cathedrals.

Lincoln Cathedral is one of the world’s most remarkable places. A place of worship, heritage, culture, community and welcome, it attracts hundreds of thousands of visitors each year while serving as the spiritual heart of the Diocese of Lincoln.

We’re looking for an exceptional Head of Marketing to lead the next chapter of our audience growth and engagement.

This is a rare opportunity to shape how one of the UK’s most iconic heritage attractions presents itself to the world. Working closely with our Commercial Director, you’ll lead the strategic planning and hands-on delivery of marketing that inspires visitors, grows audiences, supports commercial income and celebrates the Cathedral’s unique story.

You’ll be responsible for our digital marketing, website development, campaigns, brand and storytelling, while acting as the steward of the Cathedral’s communications – ensuring our voice is authentic, engaging and consistent across both our commercial activities and our wider mission.

This is a role for someone who enjoys thinking strategically but isn’t afraid to get stuck in. You’ll be just as comfortable developing marketing plans and analysing performance as you are shaping digital campaigns, directing creative content and identifying new opportunities to engage audiences.

If you’re an ambitious marketing professional who combines creativity with commercial awareness, understands the power of storytelling and wants to make a meaningful impact within one of the UK’s most inspiring organisations, we’d love to hear from you.

For full details of the role, including responsibilities, person specification and how to apply, please download the Recruitment Pack and application form from our website.

Watch the campaign film

Download the application form.

The closing date for applications is Monday 31st August

We’re currently looking to welcome a new Communications and Campaigns Officer to join our team at the Society of Authors (SoA) which is the UK's largest trade union for all types of writers, illustrators and literary translators. We’ve been advising authors and speaking out for the profession since 1884. 

Role overview

To support and deliver the internal and external communications and campaigns with the goal of enhancing the SoA’s profile, engage stakeholders, and promote key initiatives. The successful candidate will have at least two years’ experience in content creation, media and policy monitoring, digital marketing, and multimedia communications across a range of channels, including newsletters and social media. Objectives • Help to ensure consistent, high-quality communications and campaigns across all channels. • Provide support for brand visibility and audience engagement through digital marketing. • Provide support for delivering content via The Author magazine and outgoing mailers. • Support organisational campaigns, events, and key initiatives. • Monitor media coverage and policy developments, and evaluates website and communications performance. 

Key responsibilities

• Media monitoring and reporting: monitor media for relevant coverage and compile regular media reports and summaries, maintaining media contact lists and databases.

• The Author magazine and mailers: liaise with The Author magazine production team, contributors and internal departments, support with the production schedules and deadlines. Oversee the administration and invoicing for The Author advertising and subscribers. Support with distribution and performance tracking (e.g. open rates, click through rates). Provide support for development of membership mailouts including proofing. 

• Digital marketing and social media: contribute to the development of digital marketing campaigns across platforms – create and schedule engaging content, monitor engagement metrics and optimise content performance.

• Design and visual communication: produce basic graphics for digital and print (e.g. social posts, newsletters, flyers, banners). Support with the layout and visual design of newsletters and publications. Work with approved templates and design tools (e.g. Canva, Adobe suite basics).

• Video and multimedia production: create and edit short-form video content for social media, newsletters, and website. Support with the filming of events, interviews, or promotional material for SoA events and campaigns. Add captions, branding, and basic effects to videos.

• Event promotion: support the Events and Engagement team with the communications and digital marketing plans for events, supporting with the creation of promotional materials (digital and print), proof events copy, ensure visibility of promotion on our website.

• Website: contribute to the content management of the SoA and Human Authored websites, updating content and posts as needed. 

Role specification

Essential skills and competencies

• Two years’ experience creating engaging digital content for different audiences

• Good graphic design skills

• Strong written and verbal communication skills

• Social media management and content planning experience

• Media monitoring and reporting experience

• Familiarity with email marketing platforms (e.g. Mailchimp, Campaign Monitor or similar)

• Experience with social media platforms (e.g. TikTok, Instagram, LinkedIn)

• Experience with design tools (e.g. Canva, Adobe InDesign/Photoshop basics)

• Video filming and editing skills (e.g. Premiere Pro, CapCut, or similar)

• Use of scheduling and analytics tools (e.g. Hootsuite, Buffer, Google Analytics)

Desirable skills

• Experience working for a membership/not-for-profit organisation

• Experience managing publications or organisational magazines

• Understanding of branding and communications strategy

• Photography skills

• Knowledge of Search Engine Optimisation and digital content optimisation

• Experience with audience segmentation and database systems 

What we offer

As a progressive and ethical not-for-profit organisation, we offer a range of benefits to support your physical, mental, and financial wellbeing.

We are a London Living Wage and a Disability Confident – Committed employer.

Benefits include:

• Competitive salary

• Cycle-to-work scheme.

• Death-in-service benefit (8 x salary)

• Employee assistance programme

• Flexible, hybrid working practices.

• Family-friendly, disability-confident inclusive culture

• Generous annual leave, including all bank holidays.

• Salary exchange pension scheme

• Interest-free annual travel card loan

• *Office closure over Christmas

• Private healthcare

*Colleagues can work over the Christmas period, although the building is closed. For those who wish to take additional time off, colleagues take these days from their annual leave allowance.

Flexible Working

As an employer, we nurture a working environment in which staff can grow and develop. We recognise the value of flexibility in the way we work with a positive culture of hybrid working practices.

Inclusion

Inclusion, diversity, and representation are at the core of our values, and we work to tackle structural discrimination and prejudice. Part of this commitment means that we are looking to increase diversity in our 3 organisation at all levels. We strongly encourage applications from a broad range of social, cultural, educational, and underrepresented backgrounds.

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder. 

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Hybrid - London WC1H - we operate hybrid, flexible working practices with 20% of your time per month being office based

Join the ACU as Head of Communications and Engagement and use your expertise and experience to help us in our mission to be the voice of Commonwealth universities, supporting them to collaborate and to advance their contribution to sustainable development.

Working at the intersection of higher education and international development, The ACU offers a unique opportunity to make a real difference. We are one of the largest, most diverse international university networks, bringing together over 400 members in more than 40 countries, and our official role within the Commonwealth and United Nations affords an impactful platform for advocacy and strategic partnerships.

The role
The Head of Communications and Engagement leads ACU's external voice and its member engagement function, ensuring that our member universities experience ACU as a present, credible and valuable partner. This role is the primary custodian of how ACU communicates with the world and how relationships with members, stakeholders and partners are built, maintained and deepened.

You will develop and lead an integrated communications and engagement strategy, ensuring all activity is strategically aligned, well-coordinated and delivered with maximum impact.

Working closely with the Director, you will provide leadership in shaping the external affairs of the ACU, finding new and creative ways to communicate ACU's work and impact, strengthen our position with key audiences and platform our advocacy messages within the sector and with key decisions makers including at major multilateral forums. You will oversee marketing efforts to drive participation with our member opportunities and for our managed programmes and will be responsible for contract fulfilment for a range of external clients. You will also lead on internal communications in support of our people and culture agenda. 

Working with the Head of Membership and Events and Head of Policy and Research, you will be jointly responsible for the membership strategy, leading an international engagement team to ensure that our offer is visible to members, and our diverse and geographically dispersed network feel engaged and see the value of membership.

Who are we looking for?
We are looking for an experienced senior leader who can bring a strategic and an integrated approach to communications and engagement, enjoys working in a collaborative international environment and who will foster creativity and innovation to deliver maximum impact.

You will:

• Bring a track record of leading integrated communications strategies in complex contexts, alongside experience of membership engagement or institutional relationship management at a senior level.
• Have worked at senior level in marketing or communications, be skilled in devising and implementing successful communication strategies and plans, audience segmentation, content creation, delivery and the use of the various channels for effectiveness
• Be comfortable holding the strategic and the relational in equal measure, and understand that in a membership organisation, communications and engagement are two sides of the same endeavour.
• Be a strategic thinker, know how to use data and insight to direct a team's activity, and understand how to design an engagement model that utilises personalised account management and varied communications channels to reach diverse audience segments with targeted messages 
• Be comfortable leading a small, dispersed team- including a network of regional engagement leads across ACU's core geographies - setting strategic direction and supporting consistent standards and autonomous delivery 
• Be energised rather than daunted by breadth: moving between brand strategy and member retention, hands-on delivery and team leadership

What to expect
We see equity, diversity and inclusion as fundamental to our mission and we value the many different perspectives that people from all backgrounds bring to our collective performance (you can find more about our commitment to equity, diversity and inclusion and safeguarding on our website by clicking here). We believe in investing in all our people and creating cultures in which everyone can thrive.

We offer a fantastic package of benefits including:

• 27 days annual leave, 8 bank holidays (pro rata - part-time employees) and 4 Christmas closure days
• Generous pension scheme – 5% employee contribution, 10% employer contribution 
• Enhanced maternity, paternity, and shared parental leave
• Significant investment into your personal and professional development
• Regular social activities
• Health and wellbeing programmes
• Give as you earn charitable donations scheme
• Cycle to work scheme
• Interest-free travel season ticket loan

How to apply
Apply via the apply button which will redirect you to our recruitment portal.

Closing date: 27th August 2026 at 23.45 pm.

Interviews will take place on 7th September 2026.

First stage interviews will take place virtually. A second stage will be conducted in-person at our London office in the week commencing 14/09/2026.