Head of marketing and audience engagement jobs

Your mission

We are looking for an ambitious, experienced Head of Brand Marketing, who has a strategic mindset and is motivated by commercial creativity. Reporting into the Marketing Director, the role will lead CALM’s brand marketing to drive awareness, deepen understanding of CALM’s mission and to inspire action to change culture and ultimately prevent suicide. They will be responsible for the strategic direction, creative leadership and guardianship of the CALM brand — ensuring our campaigns, partnerships and marketing communications are bold, distinctive, integrated and achieve real impact.

This is a unique opportunity for a strategic yet hands-on marketing leader to take the award-winning CALM brand to the next level.

Responsibilities

Brand Strategy & Leadership

• Own and evolve CALM’s brand strategy, ensuring it aligns with organisational goals and keeps CALM culturally relevant and distinctive.

• Lead on long-term brand positioning, audience strategy and messaging frameworks that build understanding of CALM’s mission and grow awareness, trust and engagement.

• Champion insight-led decision making — using audience, behavioural and brand tracking data to inform strategy, planning and creative direction.

• Partner with the Services team to drive attitudinal and behavioural change, as well as the Fundraising team to grow income, through an integrated marketing approach.

• Act as brand guardian — ensuring a consistent and compelling tone of voice, visual identity and narrative across all CALM activity and partnerships.

• Build brand literacy across CALM, enabling colleagues and partners to understand and apply the brand effectively.

Campaign & Creative Direction

• Oversee development and delivery of integrated brand campaigns that capture public attention and drive measurable shifts in awareness, engagement and action.

• Set strategic direction, creative standards and success measures for major campaigns and brand moments.

• Lead collaboration between in-house teams, agencies and partners to deliver brave, high-impact creative work.

• Ensure all campaign and partnership activations deliver meaningful value and reinforce CALM’s strategic priorities.

Partnerships & Brand Growth

• Work closely with Partnerships Director to shape and evaluate brand collaborations — ensuring external activity amplifies CALM’s message while protecting brand integrity.

• Develop frameworks for assessing new brand and media partnership opportunities based on reach, relevance and values alignment.

• Represent CALM’s brand voice externally with media, creative and commercial partners.

Leadership & Team Development

• Lead and inspire a high-performing Brand Marketing team, providing clear direction, coaching and development opportunities.

• Line manage Head of Creative Operations, Brand & Campaigns Lead and Creative Lead, supporting them to achieve their objectives.

• Foster a culture of creativity, collaboration and accountability across the wider MarComms function.

• Manage budgets and resources effectively, ensuring best-in-class delivery within agreed targets.

• Contribute as part of the MarComms senior leadership team to overall strategy, planning and organisational development.

• Promote and role model collaborative working across the team and with other teams.

• Demonstrate cross-organisational leadership.

• Confidently represent CALM at key meetings and events.

Competencies:

We’re looking for a bold, collaborative and emotionally intelligent brand leader who brings:

• Strong understanding of brand-building principles and integrated marketing best practice. 

• Strong analytical skills and data interpretation abilities in order to make informed strategic decisions.

• Creative thinker with excellent judgement and a proactive, hands-on attitude: willing to roll up your sleeves and engage deeply with all aspects of the role.

• Growth mindset and a focus on work that delivers tangible impact.

• Exceptional leadership skills and a genuine passion for storytelling, the cause and delivering CALM’s mission.

• Excellent writing, communication and interpersonal skills.

• Ability to collaborate, influence stakeholders effectively and positively contribute to team culture.

Experience:

• Proven experience - in an in-house or agency role - in a senior brand marketing role, developing and executing brand strategies, and brand management.

• Extensive experience leading integrated brand campaigns. 

• Strong background in using data-driven insights and behaviour change thinking.

• Experience in leading a high-performing team, driving brand growth.

• Proven track record in effective budget management, optimising spend for maximum ROI. 

• Experience of managing relationships with external and creative suppliers.

• Experience of working in a fast-paced environment with conflicting priorities and deadlines.

• Experience of the not-for-profit sector is beneficial.

Why us?

Reports to: Marketing Director

Contract: Full time, permanent

Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & a nine day fortnight.

Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Monday, Tuesday & Friday), 9.30am - 5.30pm.

Closing date: Sunday 13 December. 

Right to work in the UK

To apply, you’ll need to already hold the right to work in the UK, as we’re not able to offer visa sponsorship for this role.

Join Shaftesbury – Where every role adds up to a life well lived

We’re looking for a Head of Individual Giving to join our dynamic Fundraising and Communications team — a passionate group of people who want to make a difference. If you’re strategic, creative and driven, this is your opportunity to play a key role in Shaftesbury’s work.

At Shaftesbury, we’re more than a disability charity — we’re a team dedicated to helping children, young people and adults live full, flourishing lives. Guided by our values of being Open, Enabling, Inclusive and Courageous, we deliver personalised care and support that changes lives every day.

Please note this role does not qualify for visa sponsorship.

This is a rare opportunity to take ownership of a new and high-impact role, shaping how Greyhound Trust engages the public, tells its story, and builds lasting support for the thousands of greyhounds we help each year.

As PR & Marketing Manager, you’ll join our newly formed Income Generation and Engagement Team — a dynamic group driving innovation, brand growth, and audience engagement across the charity. Reporting to the Head of Income Generation and Engagement, you’ll have the freedom and trust to review our current approach and design a fresh, strategic programme of marketing and PR activity that truly reflects our values, our mission, and our ambitions.

With 50 years of history, Greyhound Trust has long been at the heart of helping retired greyhounds find loving homes. As the charity evolves to meet the changing landscape, this role will be pivotal in driving a step-change in how we communicate — raising awareness of the growing homing challenge, inspiring new audiences to get involved, and supporting our vital income generation work.

You’ll bring at least three years of proven experience in both strategic and hands-on PR and marketing — from planning and content creation to media relations, digital engagement, brand development and taking a lead on key events, such as Crufts and our annual Great Greyhound Gathering.

You’ll understand how effective PR and marketing can both protect and enhance a charity’s brand while also supporting income generation and engagement goals. You’ll bring the confidence and experience to balance these priorities and work collaboratively to achieve them.

Confident working across multiple audiences and channels, you’ll combine creative storytelling with data-driven insight to deliver measurable impact.

As a national charity, based in Surrey, but represented across the UK via a developing branch network (often volunteer led) you will need to have experience of working with a large and diverse range of passionate and knowledgeable stakeholders. 

This is a role for a person who enjoys variety, autonomy, and responsibility — someone who can balance strategic thinking with a willingness to get stuck in and make things happen. In return, you’ll find a supportive, collaborative team and the chance to see the direct results of your work: more people understanding, supporting, and opening their homes to retired  greyhounds.

Salary range £38k - £40k

The role is full time, located at the National Greyhound Centre, Horley with occasional travel to branches across the UK.

Occasional working from home when appropriate.

No Agencies please.

Durrell is seeking an experienced Head of Marketing and Communications to lead a talented and creative team in delivering impactful, integrated marketing and communications that inspire action and strengthen our global brand.

As we embark on our new 10-year strategy, storytelling and audience engagement will be at the heart of how we connect people with our mission to save species from extinction. This role will drive a bold, insight led marketing and communications strategy that grows Durrell’s reputation, reach and revenue across all areas, including fundraising, commercial, membership and conservation programmes. The Head of Marketing and Communications will provide strategic direction, oversee brand and message alignment, and ensure Durrell’s voice is clear, consistent and compelling across all platforms and audiences. Working collaboratively with senior leaders this role plays a key part in shaping organisational priorities and delivering measurable impact.

The postholder will line-manage the PR and Marketing Manager, Senior Designer, Content Producer, and Digital Communications Lead and hold responsibility for the marketing and communications budget.

This is a senior leadership role accountable for award winning high performing shops that deliver + £3.5m in sales in the context of an ambitious and developing trading strategy.  The post holder is directly accountable for sustaining and building this performance leading a team of staff and volunteers and in working as part of the central trading and wider hospice teams.  The role combines sales and profit targets, creativity, accountability, empathic people skills and a passion for trading. Our retail business is a key driver for organisational success. The Hospice of St Francis Charity provides essential free care across West Hertfordshire and South Buckinghamshire.  More than 80% of the income we spend comes from trading and fundraising. Our retail performance (sales and profit) benchmarks at the very top of the sector with award winning and innovative retail formats supported by a strong volunteer base and shop team delivering outstanding customer service. 

Main duties and responsibilities:

· Line management and mentoring 5 direct line reports and oversight accountability for a team of 33 whole time equivalent employees (53 people) and 500 volunteers

· Maintain and improve our performance at the top of the charity retail sector nationally

· Hold oversight of leases and ensure effective lease management

· Accountability for delivering more than £3.5m in annual sales, with levels of engagement, profit and performance that deliver the strategic aims of the Charity

· Accountability for retail Gift Aid income and HMRC compliance assuring at least £300k annually from retail claims

· Project manage the process of new shop openings as required

· Accountability for customer complaints, health and safety, fire safety and environmental health across all retail premises working closely with our estates team to assure compliance

· Ensure our shops operate as a physical and digital front door to the hospice, creating a dynamic interactive culture

· Collaborate effectively with peers and colleagues, operating in adherence to the values and ethos of the Hospice

· Contribute to the design, development and implementation of the trading road map, annual budget and profit projections, annually and over 3- 5-year timescales to match the strategic development timelines of the Charity

· Maximise the potential of Electronic Point of Sale to drive performance and provide regular KPI reports internally at all levels, motivating the shop teams, in accountability to the Trading Board and our committees, Board and AGM

· Maintain an up to date understanding of high street trends and charity retail trends and ensure our merchandising, product development, social media and retail innovation maintains our competitive edge

· Assure windows and shop floors meet the highest standards of engagement and stand out on the high street embedding the ‘owned brand’ and social impact

· Accountable for ensuring a programme of community engagement and events where our shops are community hubs

· Leading projects including lead responsibilities in the set up and opening of new shops

· Implementation of goal setting, career development reviews and routine and regular supervision and team meetings to build an inspiring successful team culture and empower individual performance

· Use a range of digital systems effectively in the management of the business and in communication, including social media, on-line analysis of reach and click rates

· Represent the Trading Directorate at Health and Safety Committee, attend the Trading Board, as required Income generation committee and deputise for the Director at Executive Meetings, deputising for the Director of Sustainable Trading as required

· Embeds equality, diversity and inclusion across trading processes and practices

· Represent the organisation as ambassador and contribute to maintaining the wider public presence of the Charity.

Key Accountabilities, Responsibilities & Tasks

Departmental & Role Specifics 

· Set objectives that are realistic and encourage outstanding performance, in a supportive team culture with effective individual supervision, support and training to ensure our performance continues to benchmark nationally at the top of the charity retail sector.

· The senior responsible manager in Trading, holding overall accountability for all aspects of our charity retail operation

· As an ambassador for the organisation maintaining excellent relationships with all suppliers and partners

· Lead a team of 33 whole time equivalent employees (51 people) and 500 volunteers to deliver at least £3.5m in sales and at least £300k in gift aid annually

· Ensure our shops operate as a physical and digital front door to the hospice, creating a dynamic interactive culture

· Lead, manage and coach a culture of openness to engage the diversity of the community as customers, donors, staff and volunteers

· Detailed understanding and analysis of data from a range of sources in order to collate and provide timely effective verbal and written reports, to agreed schedules, reporting on and managing performance, risk, variance, effectiveness, trends and the cut through impact of innovation

· Collaborate internally and with external partners to maintain a range of projects with local colleges teaching and training in fashion, design and social media, including joint events and succession pipelines with apprenticeships, DoE volunteer placements and internships

· Hold oversight of leases and ensure effective lease management

· Accountability for customer complaints, health and safety, fire safety and environmental health across all retail premises working closely with our estates team to assure compliance

· Project manage the process of new shop openings as required

· Collaborate effectively with peers and colleagues, operating in adherence to the values and ethos of the Hospice

Are you a big-picture thinker with a passion for digital communication and audience engagement? Do you thrive on leading creative teams and shaping campaigns that make a lasting impact? 

We’re looking for an experienced, strategic marketing leader to join UCB as our new Head of Marketing and Digital. This is a senior role, leading a talented and enthusiastic team responsible for all of UCB’s marketing and promotional output – across print, digital, broadcast and social media.

You’ll bring a sharp eye for digital trends, be confident in overseeing website development, print and digital communications and have a track record of delivering strong, multi-channel campaigns. Your leadership will help us grow our audiences, increase awareness of UCB’s ministry, and keep us connected to our supporters in meaningful and measurable ways.

You'll work closely with the Director of Communications and colleagues across UCB to deliver clear, consistent messaging and creative campaigns that reflect UCB’s mission and values.

The essentials: 

• A strong background in marketing and communications – ideally in both digital and print.
• Confidence leading strategy, campaigns, and people.
• A good grasp of digital marketing tools and platforms.
• Excellent communication and organisational skills.
• A heart for UCB’s mission and Christian ethos. 

Location: United Christian Broadcasters Ltd., Broadcasting Centre, Hanchurch Lane, Stoke on Trent ST4 8RY (with the flexibility to work from home up to 40% of the time) 

Closing date for applications: - Monday 15th December 2025 – noon. We reserve the right to close this early should we attract the right candidate.

Salary: £45,000 per annum.  Plus staff benefits that include life assurance of 4x salary, healthcare cash plan, and matched pension contributions up to 6%

For an application form and job description please follow the link to our website

UCB is a Christian Charity.  Schedule 9 Part 1 (3a) and (3b) of the Equality Act 2010 apply to this vacancy

Job summary

The Head of Services and Support is a key role at Bowel Cancer UK, leading the delivery of our patient support services. We currently provide high-quality support, but we know we need to do even more - reach more people and have an even greater impact.

The Head of Services and Support will lead the development and delivery of our patient support services. This is a pivotal role with key areas of focus:

• Drive innovation in patient support.
• Expand our reach and accessibility to ensure no one faces bowel cancer alone.
• Build strong partnerships with stakeholders.
• Champion technology and digital solutions to enhance service delivery.

You’ll work closely with the Director (Senior Leadership Team), your colleagues on the Extended Leadership Team and your services team to set strategic direction and ensure our services are impactful, inclusive, and evidence based.

Applications will be reviewed and interviews conducted on a rolling basis.

Reporting to: Head of Programme and Events
Contract: Permanent
Salary: £27,700 - £33,800 pro rata
Hours: 35 hours per week. Some evening and weekend work will be required.
Location: Charleston in Firle (BN8 6LL) & Charleston in Lewes (BN7 1FB)

Charleston is seeking a creative and results driven Marketing and Communications Manager with a passion for arts and cultural programming to lead the promotion of our events programme and enterprises offer. Working closely with the Head of Programme & Events, the role will plan and deliver end to end marketing campaigns that promote our festivals and events, driving footfall to our yearround programme, cafes and shops.

Duties and responsibilities

• Plan, create, and manage multi-channel marketing campaigns for our year-round festivals and events programme, including digital and offline advertising, press, social media, website, and print, ensuring all event content drives revenue and is promoted consistently across all platforms.
• Plan and deliver marketing initiatives for Charleston’s enterprise offer to grow attendance, sales, and revenue.
• Work with external brands to promote commercial partnerships.
• Ensure community engagement and learning events are supported and promoted, forming an integral part of the wider programme.
• Design and produce marketing materials in line with brand guidelines, including brochures, flyers and posters using Adobe InDesign, Illustrator, and Photoshop. Working with external designers as and when required.
• Responding to operational or crisis communications needs with agility and creativity.
• Conduct and lead on research, surveys and digital analytics to deliver actionable audience insight on the events programme including booking behaviours, competitive positioning and trends.
• Monitor ticket sales and performance metrics in conjunction with the events team to determine ticket pricing.
• Work with the Ticketing and Events Coordinator and other teams to ensure a seamless audience journey through the website, ticketing, and on-site experience.

Press

• Work closely with the PR agency on the planning and delivery of PR campaigns to generate coverage of Charleston’s festivals and year- round programme of events, cultivating existing relationships with local and
• national press.
• Write and distribute press releases for campaigns or announcements.
• Manage press visits across the programme.
• Work with external partners, speakers and sponsors to identify opportunities for cross-promotion.

Collaboration

• Collaborate closely with the Marketing and Communications Manager:
• Exhibitions and Development to optimise cross-promotion opportunities, drive membership across the programme and maximise visitor engagement with Charleston’s offer.
• Share management of Charleston’s website, ensuring it is always up to date, engaging, and reflective of the organisation.
• Manage the communications calendar in collaboration with the Marketing and Communications Manager: Exhibitions and Development.
• With the Events Manager, organise and support photoshoots and film shoots

General duties

• With oversite from the Head of Programme and Events plan and manage budgets and expenditure for marketing campaigns.
• Ensure all data management and communications are compliant with GDPR and the UK Data Protection Act (2018)
• Keep up to date with emerging audience and marketing trends and share insights with colleagues.
• Build and maintain relationships and networks within the cultural sector, particularly across publishing, festivals and live events.
• Work a flexible pattern during our programme when required to help manage content creation, press and photography.
• Carry out other duties that may arise to fulfil the main objectives of the post and the aims of Charleston.

This list of duties and responsibilities is not intended to be exhaustive. The job holder will be expected to take on additional tasks when required; these tasks will be in keeping with the general profile of the role.

The Christie Charity is a vibrant, fast moving, energetic organisation with a passionate team and a fantastic reputation.

Everything we do is geared to supporting the renowned Christie hospital ensuring cancer patients receive the highest level of treatment and care and have access to world leading research and technology. We provide funding over and above what the NHS provides.

We are currently entering a particularly exciting period of growth and expansion as we fundraise for a number of major projects.

We are looking for a dynamic and enthusiastic self-starter to support the Head of PR, Communications and Celebrity Engagement and work collaboratively with Charity and hospital colleagues to highlight the impact our supporters and fundraisers make to cancer patients.

You will be equally at home pitching a story to a national journalist, working with a senior consultant or scientist to draft a new Charity funded research story, briefing photographers, liaising with fundraisers to tell their story, writing newsletter and marketing copy or devising a communications plan.

The Charity team is responsible for raising millions of pounds each year to ensure Christie patients receive the very best care and treatment. This includes everything from access to world first clinical trials and receiving radiotherapy in state-of-the-art treatment centres, to young adults being cared for in a bespoke age-appropriate centre and being able to offer patients anxiety reducing complementary therapy, or even creative sessions in our art room.

If you want to make a real difference to cancer patients and are ready to rise to the challenge of working for one of the most successful charities in the North-West, then this could be the role for you.

We will be reviewing applications and arranging interviews on a rolling basis, so early submission is encouraged.

We are seeking a values-driven professional for a 12-month role (open to employees or freelancers) to lead income generation and marketing that grows our social businesses and deepens our impact on women’s health and wellbeing. 
By driving growth across our women’s-only gym and studio, café, and meeting spaces, you’ll help create more opportunities for women to thrive and support our goal of achieving long-term financial sustainability by 2029. 

Job title Head of Income Generation and Marketing

Salary £60,000 

Reports to  CEO 

Time commitment Full-time (35 hours per week) with some evening and weekend work 

Start date  5th January 2025 

Contract type - 12 months

Applicants must have the right to work in the UK.

We would consider a freelance contract

Location  - London Bridge – option to work 1 day a week from home

About the organisation 

Our vision is a society where equity is the norm, where all women’s voices are heard, and where their health and wellbeing rights are respected and met.

Our mission is to create kind spaces where, as women, we focus on our health and wellbeing, support each other and challenge injustice 

Strategic objective goals: 

Together as women: 

We create kind, nurturing spaces where we connect and improve our health and wellbeing 

We create bespoke opportunities where we improve our understanding of ourselves and support each other through life’s big changes 

We support each other to build confidence in our voice, use it to transform our lives and challenge the injustices we experience 

The Bridge is a women’s health and wellbeing charity based in Southwark, one of London’s most diverse yet disadvantaged boroughs. Founded over 90 years ago, our purpose is to create spaces where women of all ages and backgrounds can connect, improve their health, and build resilience. 

Our building brings everything under one roof: a women-only gym, a welcoming café, a range of wellbeing programmes covering all aspects of women’s lives, and specialist support groups for all sections of the community. Together these services offer accessible, affordable opportunities to look after both body and mind, while tackling social isolation and inequality. 

We work together with communities who often feel left behind, offering a friendly, accessible place to turn to whatever their individual needs or circumstances. Over the decades, The Bridge has been a constant in people’s lives, even as the area around us has faced both growth and hardship. 

About the role

The Head of Income Generation and Marketing will play a pivotal role in strengthening the financial sustainability and social impact of our organisation. This 12-month position—open to both employees and consultants—will lead the development and implementation of a comprehensive income generation strategy across our three social businesses: our women’s-only gym and studio, our community café, and our meeting room hire service. 

Working closely with the leadership team, the postholder will identify new income opportunities, enhance the visibility and market reach of our social enterprises, and ensure that all business activity aligns with our mission to improve women’s health and wellbeing. They will also support marketing and outreach for our wider women’s health and wellbeing programmes, helping to grow participation and community engagement. 

This role is both strategic and hands-on—ideal for a results-driven professional who combines commercial acumen with a deep commitment to social purpose. By driving growth in our social businesses and expanding our audience reach, the Head of Income Generation and Marketing will directly contribute to closing our organisational deficit by 2029 and amplifying our social impact 

Our social businesses: 

The Gym – Movement, Confidence, and Connection 

Our women-only gym provides a safe and empowering environment for over 600 women to move, learn, and thrive. Led by trauma-informed trainers with expertise in women’s health, it offers 29 weekly classes that prioritise confidence, joy, and holistic wellbeing rather than weight loss. The gym embodies our commitment to preventative health and creates an inclusive community where women of all ages and backgrounds can focus on their strength, resilience, and self-care. As a cornerstone of our trading model, it sustains our mission while directly advancing it. 

The gym has seen significant growth in both membership and the breadth of its offer, establishing itself as a trusted and empowering space for women’s health and wellbeing. With excellent member retention rates and a strong reputation for inclusivity, safety, and quality, the gym is now well positioned for its next stage of development. We see substantial potential to expand its reach, increase profitability, and deepen its social impact by engaging more women from our local and wider communities. A key focus will be on leveraging our existing member community to support peer recruitment and referral, strengthening the sense of belonging while driving sustainable growth. This next phase will build on the gym’s solid foundations to enhance both its commercial success and its contribution to The Bridge’s mission 

The Café – Nourishing Food, Nurturing Community 

Our café is the social heart of The Bridge — a welcoming, accessible, and inclusive space where everyone can connect, share, and feel at home. Serving seasonal, plant-based meals prepared in-house, the café champions women-led enterprises and affordable, healthy food. It hosts many of our wellbeing and creative programmes, and through initiatives like the Pay-What-You-Can Supper Club, supports emerging women chefs and builds everyday acts of care and solidarity. The café has the opportunity to not only advances our mission of improving women’s health and wellbeing but also generates vital trading income and partnership opportunities.

While it currently operates at a deficit, it plays a vital role in advancing our wellbeing and community objectives. We are now focused on realising its full commercial potential. A feasibility study is underway to explore a range of operational and business models that will transition the café into a sustainable, profit-making enterprise. Plans include expanding income-generating opportunities through hosting more events, developing an external catering offer, and maximising use of the space for private hire and functions during weekends. This work will ensure the café continues to embody our values while contributing significantly to the financial sustainability of The Bridge 

Room Hire – Spaces that Enable Collaboration and Impact 

Our professional meeting and event spaces are used by charities, community groups, and corporate partners for workshops, training, and strategic planning. With over 500 bookings a year and a 89% return rate, these rooms are known for their quality, warmth, and service. The income they generate supports our wider mission, while also acting as a catalyst for new partnerships and collaborations.

We now aim to build on this success by increasing utilisation on our most popular days (Tuesday to Thursday) and attracting new clients to fill capacity on Mondays, Fridays, evenings, and weekends. Plans include developing loyalty packages for regular clients and introducing new offers such as team wellbeing days that align with our health and wellbeing ethos. This approach will not only maximise income potential but also strengthen The Bridge’s role as a space where organisations connect, collaborate, and thrive. 

Key responsibilities:

1. Income Generation Strategy 

• Develop and implement a comprehensive income generation strategy for our social businesses (women’s-only gym and studio, café, and meeting room hire). 

• Identify and pursue new revenue opportunities while aligning with the organisation’s mission and values. 

• Monitor financial performance and make recommendations to meet growth and sustainability targets.

• Monitor return on investment of additional marketing spend 

• Budget setting and management of cafe, gym and marketing budgets

• Support the development of medium-term (3-5 year) income generation roadmap to support sustainability, recommending organisational changes and scalable models beyond the 12 months. 

2. Marketing and Communications 

• Lead marketing initiatives to increase awareness, engagement, and participation in our social businesses and programmes. 

• Develop campaigns and promotional materials that reflect the organisation’s mission, values, and social impact. 

• Lead brand and audience segmentation strategy for each business and tailor marketing/communications accordingly

• Oversee digital marketing, social media, and community engagement strategies. 

3. Outreach and Programme Support 

• Support outreach and engagement for women’s health and wellbeing programmes to increase participation and impact. 

• Collaborate with programme teams to ensure marketing and communication efforts align with organisational goals. 

• Contribute to measurement and communication of our social impact

4. Business Development and Partnerships 

• Together with the CEO, build and maintain relationships with local businesses, community organisations, and stakeholders to drive collaboration and income growth. 

• Explore new partnership opportunities that enhance both revenue and social impact. 

5. Line and Task Management 

• Line manage the Café Manager, Health and Wellbeing Manager, Social Media Lead, and Marketing Manager, providing leadership, guidance, and performance management. 

• Task manage the Head of Operations, who oversees room hire services, ensuring alignment with income generation and marketing priorities. 

6. Performance Monitoring and Reporting 

• Set measurable targets for income generation and marketing activity and track progress regularly. 

• Implement a CRM and/or data-dashboard system to track customer/member acquisition, retention, income per stream, marketing campaign performance, and present monthly/quarterly reports to CEO and Board. 

• Report to the leadership team on performance, insights, and opportunities for improvement. 

7. Values-Driven Leadership 

• Embed the organisation’s mission and values into all business and marketing activities. 

• Serve as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and long-term planning. 

Person Specification

Qualifications 

• Relevant degree or professional qualification in business, marketing, social enterprise, or a related field. 

• Professional development in leadership, marketing, or business management is desirable. 

Experience 

• Proven experience of running or scaling a trading/social enterprise business (profit and loss accountability, membership acquisition/retention, pricing strategy, customer marketing). Ideally, specifically in at least one of the key areas of the business.

• Demonstrated track record of successfully managing multiple business streams or revenue-generating projects. 

• Experience of developing and implementing a marketing strategy and implementation plan for an organisation/social enterprise or social business 

• Strong experience in digital marketing channels (paid social, search engine marketing, email automation, CRM segmentation, Google Analytics) and comfortable analysing digital campaign performance. 

• Experience of embedding equity, diversity and inclusion (EDI) in marketing and service planning 

• Demonstrable ability to build, develop and lead a multi-disciplinary team (across café, gym, marketing/social media) and foster a culture of innovation and continuous improvement. 

• Experience in developing partnerships and networks with other businesses and organisation that generate revenue and social impact. 

Skills and Competencies 

• Strong strategic thinking and planning skills with the ability to translate strategy into actionable plans. 

• Excellent leadership, team management, and people development skills. 

• Excellent interpersonal and influencing skills – able to engage with senior stakeholders (local businesses, funders, community organisations), and act as an ambassador for the organisation. 

• Commercial acumen with strong analytical skills to monitor performance and make data-driven decisions. 

• Ability to balance financial objectives with social mission, embedding values in all activities. 

• Proficiency in digital marketing, CRM systems, and business reporting tools. 

Personal Attributes 

• Values-driven, with a genuine commitment to women’s health, wellbeing, and social impact. 

• Creative, proactive, and results-oriented, with the ability to identify and pursue new opportunities. 

• Collaborative and adaptable, able to work across teams and contribute to senior leadership decision-making. 

• Resilient and solutions-focused, able to navigate challenges and achieve targets in a fast-moving environment 

Communications and Marketing Manager
Income Generation and Marketing Department
Closing Date: 7 December 2025
Interviews:  First Stage – 15 & 16 December 2025 (Teams)
Second Stage -  30 December 2025 & 2 January 2026
Location: Hybrid working with multi-site working across both Hospice sites,
Selly Park & Erdington
Hours:  37.5 hours per week
Salary:  Corporate Band E - £34,728 to £40,591 per annum
DBS Requirement:  Basic Check

We’re looking for a Communications and Marketing Manager to elevate our brand, drive innovative campaigns, and champion the vital role of hospice care in our communities. In this role, you’ll craft powerful narratives, build relationships across diverse channels, and deliver communications that inspire action and strengthen our presence across the West Midlands.

At Birmingham Hospice, we’re united by a powerful mission:
To ensure everyone in our community can access the care of their choice at the end of life.

We’re a values-driven charity where people come first – whether it’s our patients, supporters, or colleagues. With exciting growth plans, now is the perfect time to join us and help to shape the future of our communications and marketing in a role that blends purpose with professional development.

About the role

Working alongside the Head of Communications and Marketing, you'll develop and deliver internal, external and digital marketing strategies that raise our profile across the West Midlands and beyond.

You'll also provide communications and marketing support for corporate fundraising, retail operations and new commercial ventures that generate income and raise brand awareness for Birmingham Hospice.

This is an exciting opportunity to join an evolving Communications and Marketing Team as we reach new audiences and grow our communication and income generation activities.

What you’ll bring

 · You'll have proven experience developing and delivering impactful communications strategies

· You'll be comfortable handling media enquiries, with the ability to position Birmingham Hospice as a trusted and leading voice in hospice care

· You'll bring team management experience, exceptional organisational skills, and an enthusiastic, can-do approach to challenges, combined with first-class written and verbal communication skills and an eye for detail.

What we offer

· Join a supportive, creative and collaborative team where your ideas are valued

· A varied and interesting role spanning corporate, clinical, retail and fundraising communications

· Autonomy to try new things and bring innovation to your work

· Work that makes a genuine difference to people living with terminal illness and their families

· Professional development opportunities

·  Generous annual leave, wellbeing programmes and access to employee benefit platforms such
 as Stream and Reward Gateway.

To find out more about this exciting opportunity, cl visit the jobs portal on our website.

The hospice is committed to developing a dynamic and diverse team, representative of the communities it serves. We ask you, therefore, to complete the Equal Opportunities monitoring form to help us in this aim. We value each person as an individual – whether they are colleagues, patients, family members, carers or supporters, every person matters.

We embrace diversity of culture, background and environment knowing it enriches our workplace and our relationships with our local communities. We are committed to building a culture of inclusion and belonging. We would love to hear from you, about what makes you uniquely you and how this opportunity will support you to succeed.

Back Up is an organisation that has inspired and supported people affected by spinal cord injury to get the most out of life for almost 40 years.

Today, the organisation is leading the way in helping people adjust positively to life after a spinal cord injury. The organisation's services are delivered by people who've been there, who understand the journey, and know how to support others. Whether it's building practical skills through wheelchair skills training, boosting confidence via participation in life-changing courses, or supporting families through challenging times, Back Up is there for everyone affected by spinal cord injury.

Charity People is delighted to be supporting this incredible organisation to recruit for a part time Director of Communications and Marketing who will join the team at a key point in the early stages of their new strategy, as they launch a new brand and head into their 40th birthday year with the vision to ensure everyone affected by spinal cord injury can reach their full potential - no matter their age, background, injury level or any other factor.

Part time Director of Communications and Marketing
Contract: Permanent role
Hours: Part time, 21 hours per week
Salary: £60,000 to £70,000 per annum FTE (pro-rata for 0.6 hour week to between £36,000 and £42,000)
Location: Hybrid - home based with at least one day per week in the charity HO in Wandsworth, South London
Closing date for applications: Monday 15th December at 9am
Interviews: first stage interview held remotely on Wednesday 7th January, with second round being held in person on Tuesday 15th January

The Director of Communications and Marketing will combine strategic leadership with a readiness to get hands-on where needed, building sustainable systems, processes, and team capacity that set Back Up to achieve long-term success.

Your core responsibilities will include:

* Building on existing plans develop and deliver a comprehensive 2030 communications and marketing strategy aligned with organisational and departmental plans.
* Serve as strategic communications advisor to the CEO and SLT on reputation, brand positioning, and stakeholder engagement; and lead cross departmental collaboration to deliver shared objectives
* Build and nurture strategic partnerships with key media, influencers, and sector organisations.
* Oversee the successful phased launch and roll-out of Back Up's new brand across all channels from January 2025.
* Ensure storytelling is compelling, authentic, and inclusive, reflecting the lived experience of people with spinal cord injury.
* Oversee creative strategy, commissioning, and content planning, ensuring quality and alignment with Back Up's mission.
* Champion accessible communications that reach and resonate with diverse audiences.
* Provide strategic oversight of digital marketing and online engagement, including social media, to grow reach and impact.
* Champion the ethical use of AI and emerging technologies in communications, ensuring robust governance and responsible practice.
* Introduce systems and processes to measure digital performance and optimise engagement.
* Line manage a team of five in total with direct line management responsibility for two Communications and Marketing Managers, ensuring clarity, accountability, and professional development.
* Model a creative, ambitious, and positive culture in line with Back Up's values.
* Build long-term team capability in brand, digital, and storytelling.
* Manage external agencies, freelancers, and suppliers to deliver high-quality outputs.
* Maintain strong financial management and risk controls within agreed budgets, and report clearly and regularly to CEO, SLT, and Board on communications impact, reputation, and reach.

We'd love to hear from candidates with the following skills and experience:

* Previous Director-level leadership experience of communications and marketing functions (charity or comparable sector).
* Proven track record in developing and delivering successful communication and marketing strategies.
* Strong expertise in brand management, digital engagement, and integrated campaigns across multiple channels.
* Experience leading a significant brand roll-out or website redevelopment project.
* Understanding of digital transformation, including CRM/data integration, marketing automation, and analytics.
* Knowledge of accessibility standards and inclusive communications practices.
* Familiarity with the ethical application of AI and emerging digital tools in communications.
* Strong financial and risk management skills.
* Outstanding storytelling, presentation, and influencing skills, with gravitas to act as an organisational ambassador.
* Ability to lead through change, build effective partnerships, and inspire teams.
* Alignment with Back Up's values: we embrace challenge, we have fun, we build inclusive communities, and we are ambitious for each other.

Additionally, we're particularly keen to speak to anyone who has lived experience of disability or spinal cord injury, however this is in no way essential.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Join our Stories Team and help amplify the voices of patients and fundraisers, showcasing the impact of The Royal Marsden Cancer Charity. Collaborate across departments to deliver inspiring campaigns and case studies that raise awareness and drive action. Be part of a rewarding career where your work supports The Royal Marsden to save the lives of people affected by cancer, everywhere.

What You’ll Be Doing

• Collaborating across the Charity and the hospital to identify opportunities where patient and supporter stories can amplify fundraising and awareness.
• Interviewing patients, families, and supporters to create powerful stories for fundraising materials, campaigns, and digital platforms.
• Building and stewarding relationships with case studies, ensuring diversity, representation, and sensitive management across all communications.
• Reviewing and shaping case study briefs to ensure clear objectives and agreed criteria are met.
• Maintaining and auditing the case study database to keep an up‑to‑date, ethically managed bank of stories and images.
• Working with colleagues in the PR, fundraising, marketing and digital teams to showcase stories across channels, support events, and maximise the Charity’s impact.

 What We’re Looking For

• A natural storyteller with strong copywriting, interviewing, and editing skills, able to craft powerful patient and supporter stories across digital, print and campaign channels. 

• A relationship builder with excellent interpersonal skills, empathy and resilience, who can connect sensitively with case studies while maintaining professional boundaries. 

• A creative communicator who can interpret briefs, tailor content for diverse audiences and showcase stories that drive engagement, fundraising and brand awareness. 

• A collaborative team player who thrives on working with colleagues across fundraising, marketing and PR and communications, building strong relationships and sharing ideas to create impactful stories together. 

Why Join Us?

We’re a values-driven charity committed to saving the lives of people with cancer everywhere by funding life-saving research and world-leading treatment and care at The Royal Marsden. You’ll be part of a collaborative team that’s ambitious, kind, and purposeful – with the flexibility to work in a way that suits you.

 What we offer:

• Hybrid working between home and Chelsea with occasional travel to Sutton.
• Flexible working around our core hours of 10am to 4pm
• 27 days annual leave rising with length of service
• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service)
• Training, support and development opportunities
• Access to the blue light discount scheme and other discounts opportunities
• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more
• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes

Inclusion Matters

We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life. If this sounds like the opportunity for you, we’d love to hear from you.

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications is received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Are you a strong marketer who can help us achieve our vision of making legacy giving a social norm across the UK?

At Remember A Charity, we're looking for a marketer with exceptional communication and planning skills, who will be inspired by the opportunity to play this key role in a small but dynamic team.

Remember A Charity (part of the Chartered Institute of Fundraising)

Hours: Full Time (35 hours per week). Requirement to work outside of regular office hours occasionally, as required, with time off in lieu.

Key benefits:

• Leave: 25 days per year (rising to 30 with service) + bank holidays.
• Pension scheme: After probation ends, we offer up to 7.5% employers’ contribution to our stakeholder pension scheme.
• Enhanced sick pay from day one.
• Great work/life balance through flexible and remote-first working.
• We also focus on staff wellbeing, training and development and support you with your volunteering.
• See our benefits list for all other details

Location: This is predominantly a home-based role, days in the office in Bermondsey, London will be agreed with the line manager. Occasional travel will be required to scheduled meetings/training/events.

The Chartered Institute is proud to be an equal-opportunity employer committed to a diverse and inclusive workplace where we can all be ourselves and succeed on merit. We particularly welcome applications from those who are significantly underrepresented in our sector, such as Black, Asian, people of colour, or from a specific minoritised ethnicity, neurodivergent, oppressed, or marginalised individuals or groups.

About us

Remember A Charity

Remember A Charity is a vibrant behaviour change campaign that aims to inspire the public to leave a charitable gift in their Will. Working collaboratively, the campaign’s mission is to do what no organisation can do alone, growing the legacy market and normalising charitable gifts in Wills.

Why grow legacy giving? Charitable gifts in Wills are one of the largest sources of voluntary income in the UK, raising £4.5 billion for good causes each year. As such, it’s a crucial source of income for thousands of charities, particularly in the current economic climate.

Established in 2000, Remember A Charity now represents almost 200 member charities, who work together to drive change through inspiring consumer campaigns, strategic partnerships with solicitors, Will-writers and professional advisers, and by lobbying government to enhance the wider legacy giving environment. The consortium encompasses a diverse range of charities, giving them the platform, resources and guidance to maximise their legacy fundraising. Remember A Charity works all year round to promote legacy giving, also running Remember A Charity Week each September as a central focal point for public awareness activity.

Our four key strategic pillars are:

• Inspiring the UK public to leave a charitable legacy
• Embedding legacy giving across Will-writing and estate planning
• Influencing government & decision-makers to protect and nurture the future of charitable legacies
• Equipping & enabling our members to maximise their legacy fundraising

Remember A Charity is part of the Chartered Institute of Fundraising and our goals align with its strategic priority of growing charitable giving.

Chartered Institute of Fundraising (CIOF)

The Chartered Institute of Fundraising is the UK's professional membership body for fundraisers, championing excellence, providing professional development and education, and fostering connections across the sector. We've launched a new ten-year strategy to tackle critical challenges like diminishing income, increasing demand for services, and issues such as fundraiser burnout and lack of investment that are impacting charities nationwide. We believe that every fundraiser should feel valued and nurtured.

This strategy focuses on four key pillars with clear five and ten-year targets: attracting, retaining, and nurturing fundraising talent to combat the "revolving door"; reframing the narrative to change perceptions of fundraising and drive investment; driving excellent fundraising practice, setting standards, ethics and guidance to build public trust; and fostering a culture that inspires more people to give to reverse declining donor numbers. Our ultimate aim is to double our impact in a decade, ensuring a sustainable future for both fundraisers and charities.

Role Background

This is a unique opportunity to use your creativity and marketing expertise to help charities across the UK grow their legacy giving and increase their resilience for the years ahead. The Marketing Manager will work within a small and talented staff team at Remember A Charity to expand its reach, grow its network and build engagement among its key audiences: charities, professional advisers and the giving public. The priorities for the Marketing Manager are to develop and deliver a marketing and communications plan in line with the campaign strategy.

Reporting Structure

Reports to: Lucinda Frostick, Director of Remember A Charity

Job Description

Job purpose: To lead and develop Remember A Charity’s marketing and communications programme, in line with our core mission of making legacy giving a social norm. This core focus of the role is on growing and engaging our audiences across the charity sector (members and non-members) and professional adviser communities (solicitors, Will-writers, wealth advisers).

The Marketing Manager will also contribute to the development of our consumer PR, marketing and digital programmes, led by the Director and Digital Communications Manager respectively.

This role would suit a confident and creative individual who is enthused by the opportunity of helping charities across the UK to grow and develop their long-term income. The successful candidate will work closely with the campaign’s members, professional advisers and, of course, colleagues within Remember A Charity and the wider CIOF.

Key Accountabilities:

• Lead the planning, delivery, and evaluation of marketing activities targeting charity sector and professional adviser audiences, aligned with organisational strategy and KPIs.
• Develop and deliver communications for charity members and Campaign Supporters.
• Collaborate with internal colleagues and external agencies to support the execution of consumer-facing marketing and PR campaigns.
• Create compelling assets and resources to support recruitment, engagement, and retention of members and professional partners.
• Ensure external communications and creative outputs are consistent with the Remember A Charity brand.
• Represent the organisation, exhibiting and/or presenting at relevant events or meetings.

​Responsibilities by area:

Charity sector

• Creation of promotional assets to support member acquisition and retention.
• Plan and deliver a dynamic member comms programme, including e-bulletins, impact reports and others.
• Help colleagues to coordinate and present at select member events.
• Manage sector-facing social media accounts (LinkedIn, X, and Bluesky).
• Support the Director with sector-facing editorial content.
• Gather and showcase member testimonials and case studies.
• Develop and promote guidance and resources to help members maximise their legacy fundraising.
• Enhance and develop the members’ area of the website, ensuring content is up to date and relevant.

Professional Advisers

• Responsibility for the marketing budget for professional advisers.
• Planning and delivery of marketing activity to grow our professional adviser network and maximise our impact, in line with our KPIs.
• Manage and grow the Campaign Supporter scheme for solicitors and Will-writers, delivering engaging communications and digital content that keeps charitable giving front of mind.
• Promote the importance of referencing the charitable option during Will-writing to professional advisers through events, direct marketing, social media, and advertising.
• Coordinate the campaign’s Legal Sector Advisory Group, organising quarterly meetings and fostering strong relationships with key stakeholders.
• Identify and pursue opportunities to engage wider professional audiences and influential groups within and beyond the legal sector, including but not limited to, wealth managers, Will-writing software providers, local government, regulatory and trade bodies (e.g. CILEX, CLC, NALP).
• Collaborate with CPD content providers to deliver training programmes on charitable Will-writing.
• Coordinate quarterly webinars for professional advisers on relevant Will-writing topics, working with internal and external partners.
• Create materials and promotional assets for professional advisers and campaign partners to equip them to advocate for legacies.

Consumers

• Contribute to the planning and delivery of consumer marketing and PR activity.
• Support members in making best use of the consumer-facing assets provided for them to use during Remember A Charity Week and beyond.
• Equip Campaign Supporters and Will-writing partners with resources to promote legacy giving during Remember A Charity Week and beyond.

All

• Collaborate with the team to review campaign activity and success measures against KPIs.
• Maintain and update website content for charity and professional adviser audiences.
• Uphold brand consistency across all external communications and creative outputs.

About You

Experience & Skills

• Experience of planning and delivering successful marketing programmes.
• Knowledge of the UK charity sector and/or legal market.
• Experience working in a customer-facing environment or dealing with a wide range of members and stakeholders.
• Effective presentation and networking skills.
• Familiarity updating webpages and using simple web-based design / delivery tools such as Canva and Mailchimp.
• Computer literacy (Word, Excel, PowerPoint etc.) and experience of using a CRM system,
• Budget management preferable but not essential

Attributes

• Confident and clear communicator, with strong writing skills and a creative solutions-driven approach.
• Excellent organisational skills, including the ability to work independently and prioritise, managing time effectively.
• Team player, but also a confident self-starter, able to work independently when necessary.
• A positive attitude, with the ability to keep calm when managing multiple projects.

Reflecting the CIOF’s values

Passionate: Takes immense pride in their work and is driven by a strong desire to achieve success for our mission.

Professional: Consistently champions and upholds the highest standards, operating with unwavering integrity and ethical conduct.

Enabling: Proactively supports others, feels empowered to take ownership, identifies effective solutions, makes sound decisions, and collaborates seamlessly across teams.

Enterprising: Demonstrates an openness to explore new solutions and is deeply committed to excelling in all areas of their work.

Respectful: Acts with honesty and fairness, consistently treating all individuals with consideration, dignity, and respect.

Circumstances

• Based in the UK.
• Able to work/travel outside office hours on occasions (i.e. attending conferences and meetings).

If you would like to discuss access requirements or have any questions about the role, please contact us directly.