Head Of Marketing And Digital Products Jobs in Leeds, West Yorkshire
Are you passionate about driving significant growth in individual donor bases and income? I am currently working with a leading Health charity who are seeking an experienced Supporter Acquisition Manager to lead their efforts in expanding their reach and impact across various donor segments.
Job Title: Supporter Acquisition Manager
Salary: £40,000 to £45,000
Home-based position offering flexibility and hybrid/remote working options
Charity cause: Health Charity
Contract length: 12 months
As a Supporter Acquisition Manager, you will:
- Develop and deliver annual plans and budgets for recruiting new donors through diverse channels.
- Lead an effective direct marketing donor acquisition programme, ensuring maximum income within budget constraints.
- Shape and implement mass marketing plans for cash, regular giving, and lottery programmes.
- Drive growth through direct mail, telemarketing, digital, face-to-face, and other effective techniques.
- Work with the Head of Growth and Acquisition to strategise and capitalise on growth opportunities.
- Provide motivational leadership to the Supporter Acquisition Officer, driving both objective achievement and professional development.
- Work closely with cross-functional teams to base decisions on the best available insight and analysis.
- Continuously evaluate product performance and use data-driven insights for decision-making and improvement.
Why You?
- Experienced marketing/fundraising professional with success in reaching income targets.
- Direct experience in high-volume, multi-channel reach and response campaigns.
- Strong understanding of acquisition techniques and strategies, with knowledge of relevant charity/marketing legislation.
- Innovative thinker with a keen eye for detail and ability to adapt plans for achieving targets.
- Skilled relationship builder, communicator, and influencer with motivational leadership capabilities.
If you feel you have the experience necessary to make a success of this role and would like to have a further chat then apply within.
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Relate is a household name and the UK’s best-known provider of specialist relationship counselling services. We’ve been helping families, individuals, couples and children since 1946 and have developed a passion for supporting people as they navigate the ups and downs of relationships at home, work and in the community. We are in a period of growth driven by increasing demand for our services. To power that growth, we need additional revenue streams from enterprises, EAP vendors, benevolent funds and philanthropic sources.
This is where you can make a difference to us. As our Commercial Business Development Manager, you’ll be in a newly created hands-on role at the forefront of nurturing and closing new business opportunities. You’ll be developing strategic partnerships, increasing revenue streams and contributing to our growth plans as a member of the Relate Senior Management Team.
Reporting to our National Partnerships Director, you’ll find us enthusiastic, open, willing to help and above all passionate about the difference we make to people’s lives every single day.
Key Responsibilities
- First and foremost, this is a sales role. So, we’ll need you to demonstrate a track-record of meeting and exceeding revenue targets.
- You’ll be able to demonstrate an ability to work autonomously without intensive supervision.
- You’ll be able to demonstrate the ability to define and action a go-to-market plan.
- Naturally, we expect first-class demonstrable sales-skills including the ability to:
- Identify and evaluate new business opportunities including new markets, customers, partnerships, products, and services.
- Develop a pipeline of qualified prospects.
- Negotiate and close deals with a seven-figure value.
- Build and maintain strong relationships with key clients and partners, ensuring their needs are met andexceeded.
- Provide detailed reports on business development activities, including market analysis, sales forecasts, and revenue projections
- Collaborate with the National Partnerships Director, Service Delivery Director, National Contracts Manager, Digital Services Manager, and other key colleagues to ensure the smooth implementation of new contracts.
- Deputise for the National Partnerships Director at Executive Leadership meetings
- Represent Relate at a range of events to promote the brand and the service offer.
- Contribute to annual budget and strategic planning cycles.
- Stay abreast of industry changes and competitive landscape to adjust strategies accordingly.
Education and Training
- Experience and formal training in a recognised Sales Methodology e.g. MEDDPICC, SPIN, Sandler
- BA Hons (desirable)
Demonstrable Experience and Knowledge
- Substantial proven experience in business development, b2b sales, or a similar role, in the service and/or not for profit sector
- Track record of securing seven-figure contracts.
- Strong understanding of sales principles and customer service practices.
- Proven experience of cultivating and sustaining strong partner relationships in a range of settings.
- Understanding of market drivers in the EAP/staff benefits sector.
- Strong track record of achieving or exceeding income targets.
Abilities and Skills
- Proven communication, negotiation, and interpersonal skills with the ability to adapt to the audience to achieve the optimum outcome.
- Ability to think strategically and analytically, with a problem-solving mindset.
- Strong business and financial acumen with the ability to develop comprehensive budgets and business plans
- Entrepreneurial approach with the ability to see and capitalise on opportunities.
- Ability to work independently, with a self-motivated, results-driven approach.
- Able to travel as required with occasional overnight stays.
Personal Qualities
- Driven
- Professional
- Collaborative
- Client led/Person centred.
- Resilient
Terms of Appointment
- Permanent position
- Full time, 35 hours per week (some evening/weekend work may be required)
- 25 days holiday plus bank holidays and 3 days over Christmas period
- c£55,000 oer annum salary