Head of marketing jobs in Camden, greater london

Context and Background

The NSPCC's mission is to end cruelty to children in the UK. In order to carry out its

charitable work and achieve its strategic objectives, the NSPCC must communicate

efficiently and effectively with the maximum possible impact, relevance and emotional

resonance to engage all key audiences including supporters, professionals, service users,

volunteers and the public across a variety of offline and online channels (paid, owned and

earned).

The prime purpose of the NSPCC’s Strategic Marketing te am is to deliver timely and

effective best practice marketing and compelling strategic marketing priority campaigns

and propositions, working in partnership with Brand an d Marketing colleagues , and team s

across the organisation.

Strong leadership, project management and influencing skills are essential due to the need

to engage a diverse range of key stakeholders, to work collaboratively across the

organisation and to manage external agencies. Resilience and determination are key to

ensure campaigns are delivered on time and to budget. Analytical and problem-solving

skills are also critical to measure and assess results, define insights and refine activities to

continually improve performance.

Job purpose

1. Own the development and implementation of our integrated marketing strategy.

2. To contribute to the development and execution of the organisation’s overall brand

strategy and audience specific strategies .

3. To maximise the impact of our audience facing divisions’ most visible marketing efforts

and ensure an integrated and coordinated approach to high level marketing.

4. Offer strategic council to all NSPCC senior managers on marketing.

5. To take ownership of high level marketing strategies and media/implementation

schedules for the relevant major business area/audience segment.

6. To share market specific knowledge, customer insight and new communications

techniques with the Communications and Marketing management team and other SMTs.

7. To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating the best industry -wide standards and establishing best

practice.

Key relationships - Internal

• Reports to Head of Brand and Marketing

• Works closely with Director of Communications and Ma rketing

• Line manager to 3 x communication managers ( professionals , children and

volunteers)

• Senior management in Brand and Marketing

• Senior m anagement in Public Engagement

• Works closely with all senior managers, including Executive Board to ensure clarity

of key messages, integration and adherence to the NSPCC’s brand guidelines

Key relationships - External

• Creative, media and research agencies.

• Peers within the UK charity sector.

• Industry opinion formers, media and other stakeholders.

• Professionals/trade bodies/organisations in charitable sector.

Main duties and responsibilities

1. Building and maintaining the NSPCC brand and sub -brand(s):

a. Contributing and developing to the overarching and audience specific NSPCC

brand strategies by working with internal stakeholders and external suppliers

b. Setting and ownership of brand KPIs

c. Guardianship, internal brand engagement and activation, and stakeholder

management through all levels.2. Overseeing paid for advertising campaigns: managing creative teams/agencies and

media agencies to develop effective creative strategies and advertising assets,

underpinned by strong audience insight.

3. Working with Brand and M arketing Planning to develop an overarching annual

marketing plan to achieve our objectives.

4. Agency relationship management including our creative, media and research partners.

Holder of the main agency roster and responsible for developing and implementing an

interagency process.

5. Be financially numerate and be able to evaluate campaigns – ensure deep

understanding of budgets, marketing spend and financial report

6. Strategic planning support as required to develop marketing strategies to maximise

awareness and/or income.

7. Consultancy support for internal teams in best marketing practice and process

including briefing, campaign management and evaluation.

8. Development and management of the brand tracking research for both NSPCC and

ChildLine brands. This includes questionnaire design and insight dissemination and

influence.

9. To maintain the highest standards of knowledge on best practise and developments

within the marketing industry and the charity sector generally with attention to innovation,

legislation and codes of practice.

Responsibilities for all Staff within Communications

There is a set of responsibilities for all staff within each directorate.

• A commitment to safeguard and promote the welfare of babies, children , young

people and adults at risk .

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to NSPCC’s

communications activities.

• To maintain an awareness of own and others’ Health and Safety and comply with

the NSPCC’s Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end

cruelty to children, including securing updates on project and service developments

and general NSPCC news.

• A commitment to safeguard and promote the welfare of children and young people.

Person specification

1. Evidence of a substantial track record of success in working in strategic

marketin g, dealing with a wide range of marketing disciplines including through

the line campaigns, digital and social influence.

2. Highly developed interpersonal skills and the ability to communicate and deal

with people at the highest level in a range of disciplines, and to successfully

achieve objectives through these contacts, involving problem solving, decision

making, negotiation, motivation, influencing, tact, diplomacy, persuasion and

consultancy skills.

3. Excellent copywriting and presentation skills with the proven ability to

communicate confidently and clearly to senior management level and external

audiences.

4. Substantial experience of marketing/media budget management and financial

planning.

5. Understanding of the media and regulatory environment and ability to deliver

marketing strategies and campaigns at a high level of execution.

6. Excellent ability to plan, monitor, and implement major projects to agreed

deadlines often with conflicting priorities.

7. Corporate and strategic thinker with excellent proven ability to contribute to the

delivery of a communication strategy, ensuring cooperative working and

maintaining vision.

8. Clear understanding of the strategic role of communications to impact on

positive business results.

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and

thorough process of obtaining, collating, analysing and evaluating information from and

about candidates to ensure that all persons appointed are suitable to work with our

children and adults.

The recruitment and selection of our people will be conducted in a professional, timely

and responsive manner and in compliance with current employment legislation, and

relevant safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

selection process should ensure the identification of the person best suited to the

role and the organisation .

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self -declare at application as having a disability and who

meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in

order to enable successful candidates who declare disabilities to start working or

volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18’s joining

the organisation will have ongoing risk assessments to ensure their role and

activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

Interim Head of Marketing (Fixed Term) 6 months

The Talent Set are delighted to partner with a brilliant charity organisation looking to hire an experienced interim Head of Marketing. This pivotal role will lead strategic and operational marketing initiatives during a transformative period, supporting the organisation’s growth, visibility, and engagement goals as it approaches a milestone anniversary. 

Key Responsibilities

• Develop and deliver a comprehensive marketing strategy aligned with organisational priorities, translating plans into clear, measurable campaigns and activities.
• Lead the planning and execution of key campaigns, including national awareness days and milestone events, ensuring maximum reach and impact.
• Collaborate across departments to support initiatives such as brand development, audience segmentation, and the delivery of supporter and service user journeys.
• Manage and support the marketing team through periods of change, providing leadership, guidance, and development opportunities.
• Oversee digital marketing efforts, optimise digital channels, and enhance online journeys to improve engagement and supporter experience.
• Establish performance measurement systems, develop dashboards, and use data insights to inform decision-making and optimise marketing effectiveness.
• Foster strong stakeholder relationships, working with PR, Fundraising, and Service teams to ensure integrated, audience-centred activity.
• Lead and coordinate cross-functional planning to ensure campaigns are strategically aligned and resource-efficient.

Person Specification

• Significant senior marketing leadership experience within a charity, health, or purpose-led organisation.
• Proven success in brand management, integrated marketing, and multi-channel campaign delivery.
• Skilled in strategic planning, translating strategy into operational activity with clear KPIs.
• Strong experience managing cross-departmental collaboration and stakeholder relationships.
• Ability to manage teams during periods of transition, offering pragmatic solutions and support.
• Expertise in digital marketing, data analytics, audience insight, and journey development.
• Excellent communication, influencing, and relationship-building skills.
• A collaborative and solution-focused approach with strong organisational and prioritisation skills.

What’s on Offer

6 month contract
Circa £64,000 (pro rata)
Remote Working Option

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the "apply now" button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

People’s Health Trust is a national charity working with local communities across Great Britain to stop people dying too young, help them live longer, healthier lives. and make health equal.

Life expectancy rose for a hundred years, but in the last decade it has gone backwards — with the steepest declines in the most disadvantaged areas. Across Great Britain, people in these neighbourhoods die up to 13 years earlier than those in the wealthiest places.  These inequalities are driven by changeable factors such as poor housing, low-paid work, and limited access to good education, clean air and natural spaces. People’s Health Trust exists to end this unfairness and ensure everyone has the chance to live a long, healthy life.

Our work focuses on:

• programmes supporting people living in the most disadvantaged neighbourhoods to address the conditions that make them unwell — from poor housing and limited access to advice services, to a lack of natural space and pathways into good work.
• using data, evidence and community expertise to design solutions, not just restate problems. Our work improves health and wellbeing from cradle to retirement.
• our lived experience network – made up of over 600 grassroots leaders from across England, Scotland and Wales – works directly with us to share evidence of the impact that poor housing, low income, poor jobs and poor education have on the lives of their communities, as well as timely and cost-effective solutions.

This role is crucial to the Trust’s future work. With a strong interest in social justice and a track record of delivering high-impact marketing and communications strategies, you will lead on media relations, digital content, campaigns, and brand management, ensuring the charity’s voice is clear, compelling, and aligned with its mission.

You will bring your expertise in brand development and delivering integrated communications plans to engage business, policy and funder audiences.

You will have a sound understanding of equity, diversity and inclusion and its effect on health and wellbeing.

We are committed to being a Disability Confident Employer. Our diversity data shows that we are currently under-represented by certain groups of people. We particularly encourage applications from people from racially minoritised communities, disabled people and people from disadvantaged neighbourhoods.

If this sounds like the role you are looking for and you feel you have the skills and experience we need, full details of the role and how to apply are on our website.

If you wish to have an informal discussion about the opportunity, please contact Alex Williams at Giving Back Recruitment.

Please get in touch if you require any additional support with your job application. This particularly applies to people who need us to make reasonable adjustments under the Equality Act 2010. This could include, but is not limited to, accepting applications in a different format, offering information or explanations in a way which helps you, or working with BSL interpreters.

The deadline for applications is Wednesday 3 June and interviews will be held in London on Thursday 25 June.

War Child UK is at a pivotal moment. As more children than ever are growing up affected by conflict, the need for their work has never been greater, and neither has the importance of connecting with the world and their key audiences in bold, relevant and meaningful ways. 

As they begin a new five‑year strategy, introduce a refreshed brand and strengthen their ambition to reach more children impacted by war, we are seeking an outstanding Executive Head of Communications, Marketing and Campaigns to help lead this next chapter. 

This is a rare opportunity to shape how War Child UK shows up in the world, bringing together their vital purpose, distinctive voice and creativity in ways that truly resonate. You’ll join a team driven by ideas, collaboration and action, united by a deep commitment to the children, communities and partners they serve. 

From stand‑out cultural moments to ambitious advocacy campaigns and urgent emergency communications responding to some of the world’s most severe crises affecting children, you’ll lead a team producing powerful communications that cut through, connect with audiences and inspire action. 

Executive Head of Communications, Marketing and Campaigns 

War Child UK 

Circa £75,000 per annum

London (Hybrid and flexible working policy)

Reporting to the Director of Fundraising and Engagement, this is a pivotal new role at a defining moment for the organisation, as War Child UK launches a new strategy and refreshed brand. 

You will lead a team of experts across marketing, communications, digital, press, content and advocacy, shaping how War Child UK engages supporters, partners and decision-makers. You will oversee the delivery of high impact campaigns and communications on the worst crises affecting children and across a portfolio of bold music, art, gaming and corporate partnerships and events. 

You will develop an audience-led communications, brand and marketing strategy that drives engagement, income and influence, ensuring campaigns and advocacy are fully integrated and mutually reinforcing. 

This role combines creativity with strategic judgement, providing senior leadership on external positioning and reputational risk and crisis communications advisory – and shaping how War Child UK shows up in the world, while enabling a motivated, ambitious team to perform at its best. 

About you 

We are looking for an experienced, hands-on leader with: 

• Strategic communications leader with a proven track record of delivering integrated, audience‑first communications and marketing strategies that drive engagement, income and influence in complex, fast‑moving environments. 

• Expert in narrative, brand and advocacy, with strong experience shaping external positioning, leading high‑impact campaigns, and using communications to advance political advocacy and public change. 

• Insight‑led and externally focused, skilled in using audience insight, data and cultural, media and political trends to inform strategy, prioritisation and decision‑making. 

• Credible senior adviser and collaborator, with strong influencing skills, experience advising leadership on external positioning and reputational risk, and the ability to build effective relationships across teams and with external partners. 

• Motivational leader and executor, able to build and manage high‑performing teams, deliver high‑quality content and campaigns, balance creativity with discipline, protect workload and wellbeing and uphold best practice in EDI, safeguarding and ethics. 

How to Apply 

If you have any queries or wish to have an informal discussion about the opportunity, please contact our retained advisors Jane Ray or Erica Ritchie via email with a copy of your CV.

Recruitment Timetable

Deadline for applications: Sunday 31st May, Midnight 

Online Interviews with Prospectus:  8th and 9th June 

In-person interviews with War Child UK:  Thursday 18th and Friday 19th June 

Staff and CEO Engagement sessions:Thursday 25th June