Head of marketing jobs in Camden, greater london
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Head of Campaigns and Marketing
Role Overview
The Talent Set are delighted to partner with the client on a fantastic Head of Campaigns and Marketing role. This leadership position involves shaping and executing strategic marketing campaigns to elevate the organisation’s visibility and engagement within the charity sector. The successful candidate will drive innovative initiatives that align with the client’s mission and values.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to support organisational goals.
- Lead the planning, execution, and optimisation of multi-channel campaigns across digital and traditional platforms.
- Analyse campaign performance metrics to ensure results meet targets, making data-driven adjustments as needed.
- Collaborate across teams to ensure brand consistency and impactful messaging.
- Manage outside agencies and internal teams to deliver creative content and outreach programmes.
- Stay informed of sector trends and incorporate best practices into campaign planning.
- Oversee budget allocation and ensure cost-effective campaign execution.
- Foster an inclusive and innovative approach to campaign development and delivery.
Person Specification
- Proven experience leading large-scale marketing campaigns, ideally within the charity or non-profit sector.
- Strong strategic thinking and the ability to translate goals into compelling campaigns.
- Excellent communication skills, with the ability to engage diverse audiences effectively.
- Demonstrable experience managing teams and external partners.
- Analytical mindset with experience in measuring success and adjusting strategies accordingly.
- Creative problem-solving abilities and a collaborative approach.
- Resilience and flexibility to adapt to a dynamic environment.
What’s on Offer
Salary: £249.01 basic pay + £39.98 holiday pay
Fully remote
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Recruitment Agency 
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Thank you!
We are looking for a passionate and creative Head of Brand, Communications & Marketing to lead the next stage of our journey.
This is an exciting, strategic and hands‑on leadership role for someone who can confidently amplify our brand in the public sphere, drive meaningful engagement, and increase both supporter and beneficiary acquisition.
What You’ll Do
Reporting to the Director of Income Generation & Marketing and leading a small, high‑performing team, you will:
Brand, Communications & PR
- Lead and evolve Life’s brand strategy, ensuring clarity and consistency across all channels.
- Raise Life’s visibility with powerful campaigns that engage beneficiaries, supporters, volunteers and the public.
- Oversee media relations, PR activity, reputation management and crisis communications.
- Support and strengthen internal communications across the organisation.
Marketing Leadership
- Develop innovative marketing strategies that grow reach, impact and sustainability.
- Drive supporter and beneficiary acquisition through targeted, insight‑led campaigns.
- Use data, analytics and performance metrics to continuously improve marketing effectiveness.
- Provide inspiring leadership and development to the Marketing & Comms Team.
Digital Strategy
- Lead Life’s digital marketing approach, including SEO, paid social, PPC, email, content and inbound marketing.
- Create effective user journeys and optimise conversion rates through testing and analytics.
- Oversee engaging social media content and paid advertising campaigns.
- Ensure high‑quality digital design, content, and brand guardianship.
Website & Content
- Support the development of Life’s website, focusing on optimisation, content quality and user experience.
- Oversee high‑quality storytelling that reflects Life’s values and mission.
About You
You’ll be a confident, creative and strategic leader who brings:
- At least 5 years’ experience in digital marketing, communications or brand roles (charity sector experience desirable).
- Proven experience developing and delivering brand, digital and communications strategies.
- Strong understanding of digital marketing trends, analytics and audience insight.
- Excellent written and verbal communication skills.
- Experience managing budgets and leading a team.
- A warm, values‑driven approach aligned with Life’s mission of humanity, solidarity, community and compassion.
About Life:
Life is a national pregnancy support charity that helps over 60,000 people a year. Through our services, we help people – whoever they are – to meet pregnancy or pregnancy loss with courage and dignity so they can flourish.
Our services include:
- Supported housing and community support
- Counselling and skilled listening
- Free pregnancy tests and baby supplies
Our values :
All our work is underpinned by the following universal human values:
- Humanity – All people are special and equal
- Solidarity – We’re with you and for you
- Community – We’re better together
- Charity – Doing good for one another
- Common good – Building a better world
Information about the role:
For further information, please see the attached job description.
Salary: £40,000 – £44,000 per annum
Hours: 35 hours per week (part time considered)
Location: Remote
Benefits:
At Life we are passionate about providing our employees with a supportive and engaging environment. As well as ongoing development and training, we offer our:
- Generous holiday allowance, starting at 25 days per year, plus 8 Bank Holidays (pro rata for part time hours)
- Birthday Leave (applicable after 1 years service)
- Additional annual leave for long term service
- Company Pension Scheme
- Signed member of the Menopause Workplace Pledge
Safeguarding and Equality:
Life is committed to protecting all staff, volunteers and service users from harm of any kind. Life expects all staff and volunteers to share this commitment through our code of conduct.
We are committed to ensuring diversity and equality within our organisation by encouraging applications from all backgrounds.
All offers of employment will be subject to satisfactory references and appropriate screening checks. Life takes its obligation to protect the rights of children and vulnerable people very seriously; therefore, the successful candidate for this post will be also subject to extensive background checking, including an enhanced Disclosure and Barring Service check (DBS) which is paid for by the Charity.
The client requests no contact from agencies or media sales.