Head of marketing jobs in Camden, greater london
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Head of Marketing
Salary: £60,000–£65,000 (depending on experience)
Location: Hybrid: role can be based out of Leeds/London with regular travel (8 days in per month), please state your home location on your CV
Contract: Full time
About BookTrust
BookTrust is the UK’s largest children’s reading charity, supporting 1.4 million children and families each year. Working with partners across education, health, libraries and social care, the organisation focuses on reaching those who need support most, helping to tackle inequality and improve life chances through reading.
The role
BookTrust is seeking a Head of Marketing to lead and shape its marketing function at an exciting stage of growth.
Reporting to the Director of Communications, this senior leadership role is responsible for developing and delivering an integrated, audience-led marketing strategy that drives engagement, participation and behaviour change across BookTrust’s programmes. The role will play a key part in increasing reach among families, strengthening engagement with professionals and partners, and supporting sustainable commercial growth.
The postholder will oversee the full marketing mix, including campaigns, digital, content and insight, while leading a team of specialists and managing external agencies. As a member of the wider leadership community, they will champion audience-first thinking and embed marketing as a core organisational discipline.
Key responsibilities
- Define and deliver BookTrust’s marketing strategy, aligned to organisational priorities and measurable outcomes
- Advise senior leadership on marketing, audience engagement and brand positioning
- Champion audience-first, insight-led decision-making across the organisation
- Act as brand guardian, ensuring consistency, clarity and impact
- Lead integrated, multi-channel campaigns to drive awareness, engagement and participation
- Oversee digital marketing, including email, social, paid media and website optimisation
- Drive commercial growth through effective marketing of traded programmes, particularly for B2B audiences
- Embed data-driven approaches, defining KPIs and measuring impact across marketing activity
- Lead and develop a high-performing team, managing budgets, resources and external suppliers
- Work closely with Communications to ensure a joined-up MarComms approach
Person specification
Essential:
- Significant senior marketing leadership experience in a complex organisation
- Proven track record of delivering integrated, multi-channel strategies
- Strong analytical skills, using data and insight to drive performance
- Experience leading teams, managing budgets and working with agencies
- Excellent communication and influencing skills, including advising senior stakeholders
- Experience driving change and embedding new approaches
- Strong understanding of marketing best practice and trends
- Commitment to improving outcomes for children
Desirable:
- Experience in B2B or income-generating marketing
- Experience working with product, UX or service design teams
- Professional marketing qualification (e.g. Chartered Marketer)
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button.
Please Note: All speculative/ direct CVs sent will be forwarded to The Talent Set for review.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Charity People is delighted to be partnering with Providence Row to recruit for the organisation's next Head of Marketing. Since being founded in 1860, Providence Row has worked alongside people experiencing homelessness in East London. The organisation tackles the root causes of homelessness to help people build safer, healthier, more stable lives. Providence Row is there for as long as people need them; they never turn anyone away, and they work together to support everyone with dignity, compassion, and respect for their journey to a life away from the streets, for good.
The organisation currently supports around 1,200 people every year, meeting complex needs via a tailored approach and immediate support through crisis services, including access to food, showers, phones, and a safe, welcoming space.
Head of Marketing
Contract: Full time, permanent
Salary: £45,000 - £48,000 per annum
Location: Hybrid role between home and London office, with three days per week at the organisation's office in East London
Closing date for applications: 9am on Friday 8th May
Interviews: First stage interviews will be held remotely from 14th to 18th May with second round held in person on the 21st and 22nd May
The Head of Marketing will join a small team in London to support the delivery of marketing activity at Providence Row. The role is key within the organisation, and you will contribute to the overall leadership of Providence Row as a member of the wider management team. This is a wonderful opportunity to play a key role within an organisation that delivers practical, life-changing support.
Core responsibilities within your role will be:
- To support with the development of the annual marketing strategy
- Build marketing programmes to support specific marketing objectives across different channels and segments in support of the overall marketing plan
- Lead on the execution of marketing programmes from start to finish, driving collaboration with stakeholders
- Overall responsibility for brand management and corporate identity
- Managing Providence Row's digital profile, including maintenance and development of the website, and responsibility for social media
- Oversee the production of organisational marketing materials including project managing production of materials and providing oversight to colleagues
- Improve upon current social media activity across social media platforms including X, Facebook, YouTube, Instagram, as well as blogs
- Develop business cases for marketing programmes at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of marketing programmes in achieving objectives
- Contribute to the annual planning and budget setting process
We'd love to hear from individuals with the following core skills and experience:
- Experience in leading strategic marketing campaigns
- Ability to think strategically and create plans to support charity objectives
- Experience of delivering social media campaigns with measurable results
- Robust experience in managing diverse marketing projects
- Experience in producing impactful publicity materials, and possessing strong project management skills
- Competence as a creative writer with an eye for great brochure copy and design, publicity, emails and landing pages
- The ability to report on and analyse marketing statistics to identify trends
- Experienced in the use of Google Business Tools including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo
- Previous exposure to direct response and digital marketing
- The ability to develop good working relationships with cross departmental team members
- Is proactive and takes the initiative to gain the information needed for the role, with a flexible and "can-do" attitude
- Independently able to identify challenges and use initiative to implement effective solutions
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Head of Brand & Marketing
Role Overview
The Talent Set are delighted to partner with Arthritis UK to recruit a Head of Brand & Marketing role. This pivotal position involves leading the development and execution of innovative marketing strategies that elevate brand awareness and engagement within the health charity sector.
Arthritis UK is the leading arthritis charity, changing lives through research, campaigning and support. As they work towards their ultimate vision – a future free from arthritis – their five-year strategy aims to empower people with arthritis to live well now, and to offer hope through their ongoing commitment to finding better treatments now and cures in the future.
Key Responsibilities
- Develop and implement comprehensive marketing and branding strategies aligned with organisational goals.
- Lead brand positioning efforts to ensure consistent, impactful messaging across all channels.
- Oversee the creation of engaging content and campaigns that resonate with diverse audiences.
- Manage external agencies and internal teams to deliver high-quality marketing initiatives.
- Monitor market trends and adapt strategies accordingly to maximise reach and impact.
- Analyse campaign performance data and prepare insights to inform future activities.
- Foster an inclusive, values-driven approach to branding and communications.
- Lead, empower and develop a high performing team across brand and marketing.
Person Specification
- Proven experience in senior marketing or brand leadership roles, ideally within the charity space.
- Demonstrable ability to craft compelling narratives that inspire trust and engagement.
- Strong understanding of digital marketing channels, including social media, email marketing, and website management.
- Excellent leadership and stakeholder management skills, with capacity to influence across organisational levels.
- Creative and strategic thinking with a focus on delivering measurable outcomes.
- Adaptability and openness to implementing innovative approaches.
- Committed to fostering diversity and inclusivity within marketing practices.
What’s on Offer
- Salary: £72,423
- 14-month FTC (maternity cover)
- Hybrid, 2 days/week in London office
- Full-time
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.


