Head of mass market fundraising jobs

About you

You’re entrepreneurial, independent, and driven. You treat your work like it’s your own business - spotting opportunities, testing ideas, and chasing results.

If you’re a traditional charity fundraiser, this probably isn’t for you. But if you’re excited by risk, growth, and pace - keep reading.

Over the past three years, we’ve bought and scaled swim events, turned others down, failed fast, and doubled our unrestricted income. We want someone who’s up for that kind of journey over the next three years too.

You’re as comfortable pitching to a corporate partner as you are writing fundraising copy, tweaking button text, or building a forecast. You can move between detail and vision, instinct and data, phone calls and spreadsheets.

You know how to deepen supporter journeys, grow fundraising per head, and develop new income streams. Bonus points if you like outdoor swimming.

About us

We’re a Founder-led charity working to solve learn-to-swim for disabled children - and we aim to do that in the next ten years.

We’ve grown our impact 5x in the past three years and now raise over £1m in unrestricted income annually through our swim events. Our events attract 5,000 swimmers and 3,000 fundraisers, and we own and operate some of the UK’s most iconic outdoor swims - including the Dart10k and Bantham Swoosh - alongside a growing series of 24-hour relays in lakes and lidos.

We’re small, ambitious, and fast-moving. Strategy and delivery happen side by side. We work on multiple projects, test constantly, and keep things flexible and responsive. You’ll need to thrive in that environment to enjoy the role.

The role

We’re all driven, and you’ll need to be too - this is a fast-paced, ambitious environment with lots of learning and change.

We’re looking for a strategic, creative Head of Fundraising to lead our next phase of growth.

Your first focus will be stewarding our 3,000 fundraisers - overseeing segmented email journeys, managing a £40k prizing fund, and improving supporter care through deeper, more personal touchpoints. That might mean calls, events, or just finding ways to help people feel more connected to their impact.

Beyond that, you'll help us develop and test new income streams - from matched giving and regular giving, to sponsorships, repeat fundraising, and post-event conversion. You'll also play a key role in evolving our Challenge Events portfolio across in-person, virtual, and blended formats.

This role requires someone with a strong track record in fundraising growth, a test-and-learn mindset, and the ambition to build something big.

Core Responsibilities

• Strategy Development and Implementation
• Develop and execute a fundraising strategy aligned with the charity's objectives.
• Identify and cultivate new fundraising opportunities to diversify income streams.
• Defining our fundraising growth strategies, specifically around our event series.

Community and Events Fundraising

• Oversee the planning and execution of community fundraising initiatives, specifically with our event fundraisers.
• Engage and mobilise volunteers and supporters for fundraising activities.

Fundraiser Care

• Customer Lifetime value / retention / regular giving.
• Build and maintain relationships with donors, ensuring effective stewardship.
• Develop and implement donor retention strategies to increase long-term support and regular giving.

Trusts and Foundations

• Working closely with our Head of Programmes to oversee our bids process, working with specialists and utilising learnings from previous years.
• Deepen strong relationships with grant-making bodies and ensure compliance with grant requirements.

Corporate Partnerships

• Manage and develop corporate partnerships and event sponsorships. 
• Develop tailored proposals and pitches to attract corporate support.

Team Leadership

• Lead, inspire, and manage a small fundraising team, fostering a culture of high performance and collaboration.
• Provide mentorship and professional development opportunities for team members for both fundraising and marketing.

Monitoring and Reporting

• Track and report on fundraising performance against targets.
• Provide regular updates to the Senior Leadership Team. 

Qualifications and Experience

• Proven experience in a senior fundraising role.
• Proven experience working on fundraising events and event fundraising.
• Demonstrable success in developing and implementing successful fundraising strategies.
• Strong track record of securing major gifts, grant funding and/or corporate partnerships.
• Excellent interpersonal and communication skills, with the ability to engage and inspire a wide range of stakeholders.
• Experience in digital fundraising and leveraging social media platforms.
• Strong leadership and team management skills.
• Highly organised, with the ability to manage multiple projects and deadlines.

Optional / Ideal Responsibilities

Marketing & Comms

• Developing Level Water’s marketing and communications strategy
• Leading strategy implementation and ensuring that we’re representing our Programmes work and impact work in the best possible way to our different groups of stakeholders. 

Digital Fundraising

• Leverage digital platforms, advertising and social media to enhance fundraising.
• Implement innovative online fundraising campaigns and initiatives.

Event growth and innovation

• Understanding the mass participation event landscape and its opportunities, ideally within the swimming sector but other sports experience very welcome.

Personal Attributes

• Passionate about the mission and values of Level Water.
• Strategic thinker with a results-oriented approach.
• Creative and innovative mindset.
• Resilient and adaptable, with a positive attitude.
• High level of integrity and commitment to ethical fundraising practices.

Please send a CV and Cover Letter (which can be a 2-3 minute video) to apply.

Are you ready to join us?

A powerful campaigning organisation, Brain Tumour Research is the leading voice of the brain tumour community in the UK. Unique and much needed, we are the only national charity focused on finding a cure for all types of brain tumours. Our work focuses on campaigning to increase the national investment in research into brain tumours to £35 million per year, while fundraising to create a network of seven sustainable Brain Tumour Research Centres of Excellence, across the UK.​

Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just 1% of the national spend on cancer research has been allocated to this devastating disease since records began in 2002.  All of us at Brain Tumour Research are passionate about finding a cure for this devastating disease.  

Job Purpose:

This is a fantastic opportunity for an individual who wants to build a career in the charity sector and make a difference in one of the most innovative and exciting medical research fundraising charities in the UK. ​

As the Community Fundraising Assistant (East), you will play a crucial role in helping the charity meet its strategic plans and objectives, which include campaigning to increase the national investment in brain tumour research to £35 million per year, while fundraising to create a network of seven sustainable Brain Tumour Research Centres of Excellence across the UK. ​

Your role will be to support our East region to generate and grow our income through community fundraising activities, contributing to a regional team target of £1.5 million.  ​

You will possess good time attention to detail and time management skills. You will also have a positive ‘can do’ attitude, a personable manner, and will embrace the desire to make a measurable difference. ​

You’ll enjoy being part of and contributing to a busy, experienced, fast-working, and dedicated fundraising team while working cross-functionally with other departments such as PR, marketing and Research, Policy and Innovation. ​

We ask that the successful candidate be flexible and willing to travel, if there is a large event that our supporters need assistance with. ​

Brain Tumour Research is an exciting, innovative, and ambitious charity. We are passionate about finding a cure for brain tumours through the establishment of dedicated Brain Tumour Research Centres of Excellence around the UK.

Reports to: Community Development Manager - East​

Direct Reports: None ​

Location: Hybrid, working two days (Tuesday and Wednesday) at our Head Office in Milton Keynes. ​

Contract: Permanent   ​

Hours: Full time ​

Salary: circa £27,000​

​

Requisite Skills and Experience: ​​

Essential 

• ​Experience of working in an administrative or customer service environment
• A good communicator, with the ability to converse sensitively and empathetically with members of the public, who may be going through current or recent traumatic experiences  Ability to work proactively and independently 
• Flexible, embraces change and development, and can work occasional evenings and weekends when necessary 
• Experience of working with MS Office, especially confident in Word and Excel. 
• Outstanding organisation and time management skills ​
• Access to a car and full driving licence ​​​

Desirable 

• ​Experience of working with a database / CRM / SharePoint and Asana or other task management platforms 
• ​Experience of working with and recruiting volunteers 
• ​Experience in community fundraising, donor management and stewardship ​​

Main duties:  ​

• Respond to supporter fundraising queries from across the East Region, predominantly via email or phone​

• Support the delivery of community fundraising activities and events across the East Region, but predominantly within the areas of London and Home Counties​

• Research and identify opportunities for support from within the East Region ​

• Ensure fundraisers that you support have access to relevant fundraising advice, guidance and accurate signposting, whilst promoting best practice in fundraising ​

• Keep our CRM database fully up to date with information about our supporters and their fundraising activities ​

• Provide administrative support for the East region​

• Work collaboratively with other teams within the organisation​

• Play an active role in the wider Community Fundraising Team and Income Generation Directorate 

This is a fantastic opportunity for someone wanting to take the first steps into developing your Community Fundraising career.​

​If you’re looking for a rewarding challenge, we would love to hear from you!

​​We reserve the right to close the application window early and advise candidates to apply in good time to avoid disappointment.

​We are asking for a CV as the first step but applicants may be asked to provide a targeted covering letter as part of the selection process.  Interviews will be conducted during the application window as appropriate, and will consist of a first interview via MS Teams, progressing, if successful to a face to face second interview, held at our offices in Milton Keynes.

​

Closing Date: 27th August

​

We are looking for people who share our passion for finding a cure for brain tumours and who have the skills and experience to make a difference. We welcome applications from candidates of all backgrounds, cultures, genders, sexual orientations, abilities, and ages. We believe that diversity enriches our organisation and helps us achieve our mission. We are committed to providing an inclusive and supportive environment where everyone can be themselves and contribute to our vision.

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The Direct Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM.
Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches.

Key responsibilities
Fundraising campaign management (40%)
Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget:
a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities.
b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone.
c. Oversee the delivery of CBM UKs legacy and in-memoriam giving plans and campaigns.
d. Identify and consider new income streams and broaden the channels used currently for direct response campaigns to reach an agreed balance of long-term value versus risk.

Digital marketing (40%)
Grow digital engagement and income from new and existing supporters:
a. Lead on Pay Per Click strategy, including agency management and development of internal capabilities.
b. Oversee CBM UK’s paid social media activity.
c. Collaborate with the Communications Team to optimise the performance (traffic and income) of fundraising pages, including appeal and donation pages, churches and community, legacy, and in memoriam giving. Ensuring fundraising pages on the CBM website are engaging to existing and new audiences and where appropriate, utilising Search Engine Optimisation tools where appropriate.

d. Explore and make use of new and existing digital platforms and partners, such as Dataro and SEMrush, while promoting a culture of testing, innovation and learning within the digital space.

Leadership and people management (10%)
a. Support and inspire direct reports in line with CBM UK’s staff management policies and procedures. Ensure team members are appropriately trained, briefed and motivated to achieve their objectives and meet targets and recruit to posts where relevant. Regular 121s and appraisal reviews.
Planning and reporting (10%)
a. Monitor and report on fundraising appeals, identifying opportunities for future testing and optimisation, and contribute to the creation of annual planning, budgeting, and the setting of Key Performance Indicators (KPIs).
b. Work closely with the Data and Insight team to ensure strong joint working on technical solutions related to campaign analysis, tracking and insights across digital systems, such as the website, donation platform and CRM (Salesforce).
c. Plan, deliver and report on campaigns/projects within an agreed budget.

Other
a. Ensure the consistent use of CBMs brand, key messages and style guide across all fundraising activities.
b. Maintain awareness of and ensure compliance with legal and regulatory requirements related to direct marketing, including Fundraising Regulator guidance, and Data Protection legal requirements (GDPR and PECR).
c. Collaborate with colleagues across CBM UK and the CBM Global Federation, to support integrated and partnership based working.
d. Help foster a positive and inclusive culture of enthusiasm and success, reflecting the ambitions of CBM, and promoting positive working and innovation.
e. Be willing to work occasionally outside normal office hours and to travel in the UK and internationally if required.
f. Ensuring that the values of CBM UK are understood by external partners and always reflected in communications.
g. Undertake other duties as required by the Head of Marketing and Director of Fundraising, Impact and Communications.

For full details download the Recruitment Pack.

Our Fundraising Marketing team is looking for a proactive, creative and enthusiastic individual to join us as a Fundraising Marketing Executive. In this exciting role, you’ll help execute marketing campaigns that inspire supporters to participate in and donate to our fundraising events and initiatives.

You’ll be part of a collaborative team group of Marketing Executives working across both digital and traditional marketing channels. You will create and publish engaging content across The Trust’s website, emails and social media channels, creating and evaluating effective marketing plans that help deliver against our brand and fundraising targets and our EDI strategy.

You will also work closely with teams across the organisation including Special and Mass Events, Individual Giving, Philanthropy, Corporate Partnerships and Creative and Creative as well as external suppliers.

This role is perfect for you if you have experience in delivering are confident in traditional and digital marketing, know how to use social media platforms for organic and paid activity and analytics platforms for reporting. You’ll be a flexible team-player who’s able to show initiative to prioritise and meet deadlines and have excellent written and verbal communication skills.

It is an exciting time to join the team as we develop our approach to our new name and brand, with some great opportunities to work on high profile activity as we head towards our 50th anniversary in 2026. 

Salary: £40,000 - £44,000
Contract: Permanent, Full-time
Location: Hybrid –2 days per week in London office
Closing date: 10am Friday 15 August
Benefits: 33 days annual leave (plus bank holidays), 8% pension contribution, free health cashback plan, family leave policies

We’re working with a fantastic health charity to recruit a Challenge Events Manager to join their ambitious team. Reporting to the Head of Mass Participation, you’ll lead a team of three to develop and deliver a dynamic portfolio of DIY and open challenge events.

In this exciting role, you’ll focus on shaping and executing a strategy for growth in an area with huge potential. You’ll bring a strategic mindset and a keen eye for opportunity, building strong relationships across teams and with external partners, while inspiring your team to deliver exceptional supporter stewardship.

To be successful as the Challenge Events Manager you will need:

• Proven experience delivering successful DIY and open challenge events (or similar portfolio in community or mass participation)
• Strong project and people management skills
• A data-driven approach to marketing and supporter engagement

If you would like to have an informal discussion, please call Heather and quote the reference 2642HB

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable roles. We take a relationship-led approach to recruitment, working ethically, supporting people to find their perfect role within the not-for-profit sector.

We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

If enough applications are received the charity reserves the right to end the application period sooner.

About us

We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here. 

The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.

About the role

We’re looking for a social media and community officer to join our team and work across our large online communities on social media and our peer-to-peer support forum. You’ll be a key part of our day-to-day delivery of content and engagement and ensure that our key messages reach our audiences.

This is an exciting time to join the charity as it launches its new five-year strategy this autumn to supercharge our efforts to transform the lives of anyone affected by breast cancer.

You’ll work collaboratively across the charity on exciting campaigns to deliver our social media strategy through engaging content on our different channels. You’ll work closely with our volunteer community champions on our forum to ensure our forum remains a safe space for people affected by breast cancer to support one another.

About you

You’ll be passionate about social media, curious and proactive. You’ll be experienced in creating, publishing and scheduling content across channels natively and using third-party tools, as well as supporting and moderating online communities.

Organised and with great time management, you’ll become a key part of our social media and community team and cross-organisational campaigns.

Job description and benefits

Please download the job description and our attractive benefits package.

Primary location of role and hybrid working

This role is primarily based in either our Cardiff, Glasgow, London, or Sheffield offices. Our hybrid working model allows you to work up to 3 days per week at home.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team.

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.

Closing date

9am on Friday 28 August 2025

Interview date

Thursday 4 and Friday 5 September 2025

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.